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I'm trying not to cry. I'm just like, um, like, I hate suffering. I have suffered myself

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and so I hate seeing anybody suffer. And so, um, this is my mission. This is what I'm made

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for. And, um, I'm just one guy that I can't do everything, but I can do a lot.

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Um, I always try to help people say, how can you turn your worst day into your best

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day. Here's the nation's number one life and business strategist. He's worked with royalty,

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elite athletes, Oscar winners, scientists, and everyone in between to overcome their limitations

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and accelerate change. Can you take us back to the environment that shaped you into the

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man that you are? So I grew up in a tough environment. I had four different fathers.

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My mom, she drank alcohol and took prescription drugs and we had no money, no food. And then

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the thing that changed my whole life was a knock on the door on Thanksgiving. There was

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just tall guy standing there with two bags of groceries and an uncooked frozen turkey

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in a pan. And my dad saw this man. He said, we don't take charity. And he went and slam

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the door on the guy, but it became a very useful and distinction for me about how he and I

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process that day differently because there's three decisions you make every moment of your

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life. And the real problem is the story you have. For example, that day, my God's focus

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was the fact he and I fed his family and he was worthless. However, I took that as

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a stranger's care. And so the story is the belief you've told yourself over and over

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because belief is the invisible force that controls everything in your life. And then

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there's this their decision, what I'm going to do. And so what I decided to do is someday

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I'm going to do this for others and suffering where I can. And so I'm going to show you

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how to get clear what you really want, figure out what's been stopping you, put the plan

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in place and teach you the most important thing that's made me successful. And I think

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people fully realize the significance of how many of the most influential people on planet

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earth, you have worked with and continue to work with. What is the pattern that you

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noticed in those people? So I found four things with them. And the first thing is just

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give me 30 seconds of your time. Two things I wanted to say. The first thing is a huge

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thank you for listening and tuning into the show week after week means the world to all

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of us. And this really is a dream that we absolutely never had and couldn't have imagined

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getting to this place. But secondly, it's a dream where we feel like we're only just

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getting started. And if you enjoy what we do here, please join the 24% of people that

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listen to this podcast regularly and follow us on this app. Here's a promise I'm going

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to make to you. I'm going to do everything in my power to make this show as good as I

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can now and into the future. We're going to deliver the guests that you want me to speak

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to and we're going to continue to keep doing all of the things you love about this show.

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Thank you.

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Tony, I was shocked. It was so surprising to me that you had the childhood you had based

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on the outcomes that you've accomplished in your life. And as someone that has followed

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you for a very long time, I imagine that there's many other people that have followed you

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for a very long time that have no idea about the early context for those people. Can you

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take us back to the environment that shaped you into the man that you are?

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I grew up in a tough environment. I had four different fathers. My mom was a very intense

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and passionate woman. We never had any money. We were very, very poor. My mom was probably

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the most important influence of my life by far, a very loving woman, but a very stressed

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woman. And under that stress, she drank alcohol and took prescription drugs. And when she

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did that, she came to her environment. So I took the brunt of that and then figured out

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how to manage her emotions, basically. It's where all my beginning training really happened.

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And yet at the same time, she was loving it. She pushed me. She believed in me. She wanted

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me to be something. So she influenced my life in so many beautiful ways. And then probably

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changed my life the most, though, as my fourth father, especially made it clear, no one

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gives a damn about anybody else. We lived in a, what I thought was an upper class community

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or city, but we were on the other side of the tracks. It was lower middle class. We were

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literally right by the railroad tracks where the worst of the worst lived, so to speak.

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And so we kind of looked down on. And so it really looked like nobody cares. And then

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the thing that changed my whole life, the single event was a knock on the door on Thanksgiving.

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We had no money, no food. And I say no food. We had crackers and peanut butter, but

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not a Thanksgiving dinner, right? And my dad has been, mom are screaming each other through

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a door and my dad had lost his job. He gets the knock on the door and I go open the door

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and there's just tall guy standing there with two bags of groceries, one on each hand. And

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at his feet, he had an uncooked frozen turkey in a pan, you know? And he said, is your father

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here? And I was like, just one moment, you know? And I was like, it was Christmas morning.

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And so I go to my dad and I go, hey, dad, there's someone at the door for you. And he goes,

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who is it? And I said, I don't know, it's for you. It goes, well, you answer. I said,

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I did, it's for you. So he goes over there. And I'm waiting like with such excitement for

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an open the door. And he saw this man and he was not happy. He looked at this man before

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the guy say had a word and he said, we don't take charity. And he went and slammed the door

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in the guy. But the man had leaned in because of the groceries in a hit of shoulder and it bounced

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off, which made my dad even matter. And they said, sir, sir, he said, somebody knows you have

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enough tough time. Everyone has tough times. They want you to have this food for your family for

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Thanksgiving because I'm just the delivery guy. And my father said, we don't take charity and he

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pushed the door again. But this time because the guy's leaning his foot now stepped in it,

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hit his foot and bounced off. And then now my dad's getting more fired up. And I'm standing

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looking at this whole thing and it's like a car to crash happening. And the guy said something

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like that. I thought my dad was going to punch him in the face. He didn't see it meanly. He said,

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sir, he said, he saw me. He said, don't make your family suffer because of your ego.

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And I can still see it like yesterday. My dad's veins on both sides of his neck were just pumping

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and his redness can be. And then he just dropped his shoulders. He took the groceries.

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He slammed it on the table and he slammed the door. And he never ends it. Thank you.

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It took me maybe a decade to eventually figure it out. It became a very useful and distinction

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for me about how he and I process that day differently because I believe there's three decisions

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you make every moment of your life. You're making them right now. If you're listening to me and

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social audience, the first one is what are you going to focus on? You're going to be focused on what

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happened yesterday, what you're going to have for lunch, what I'm saying, how it relates to,

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there are millions of things you can focus on. But you don't experience life. Experience the life

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you focus on. And most of us are distortion, deletion, creatures. Our brains don't take

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it all in consciously. It's too much. So our brains delete things. We distort things. We generalize

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things so we can make it through our lives. And so if you don't control your focus, you react.

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And that day, my dad's focus was not acting up at his family. It wasn't hard to figure out. He

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said it over and over again. I've seen every slam the door. And my focus was, wow, there's food.

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What a concept. I was excited. But the second decision you make every moment, the minute you focus

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on something, your brain has to figure out what does this mean? Is this the end of the beginning?

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Is this person dissing me? Are they challenging me? Are they coaching me? Are they loving me?

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And whatever meaning you give it produces emotion. And out of that emotion, you make the third

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decision, what am I going to do? And that day, I know the meaning of my dad, it wasn't just that he

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didn't feed his family. It's that he was worthless. I can't even feed my family and he muttered

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all this stuff continuously. But I took that as stranger's care. It completely violated everything

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and I had experienced in my life up until that point. And my brain was like a stranger. It doesn't

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even want credit for this. And they fed my family on Thanksgiving. I got to care about strangers.

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And so what I decided to do is someday, I'm going to do this for others. And so when I was

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17, I went out and I didn't have a lot of money. I was doing okay. And I went to a grocery store.

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And I told the manager what happened to my life. And I said, I want to feed two families,

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help me out. Give me a discount. And again, me 10% off. And I thought cheap bastard, but I took it.

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I had the most enjoyable shopping, I took two shopping carts and just filled up for two families.

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And then I called this church. And I said, who do you know that needs help that won't ask for it,

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won't come for it? And they gave me two families names. And so I wrote a little note. I just put

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this as a gift from a friend. Everyone has tough times. I hope you have a beautiful Thanksgiving. And

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someday if you can, pay this for it. I didn't use the repair for it. I said, do this for someone else.

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But now you look at this pay for it. And I put love a friend. And then I realized I was going

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to the Barrio area of the city. And I was like, maybe they don't speak English. So I had a friend

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of mine right in Spanish on the back. So I figured I could flip it over. And I have the first house I

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went to is a little tiny place. I knock on the door in this woman about this tall Hispanic woman

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sees me and sees the food and screams. And they grabbed my head and pulls it down and starts kissing me

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on the cheek. I said, no, no, no, delivery boy, delivery boy. And she said, and I pull out the note

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and I flipped it over in Spanish. And she read it. And then she started to cry. And she goes,

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and she started giving me kisses. And I said, no, delivery boy, go to no gift of God, gift of God.

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And I'm trying not to cry. And I'm just like, I feel like it was yesterday still. And so,

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I was the door open at the tiny little place, the slice of your kitchen here. Are you a reminder of

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your kitchen? And I was so excited to start food down, all of a sudden I heard screams. And then

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next thing I know I'm hit by one in the bite. Another four boys. And one hit one leg, one hit the other.

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They saw the food. They were crazy. And I said, come help me. It had other stuff in the van.

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And when they saw the pumpkin pie, it was really over, you know. And we bought this food in and

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then it was time to go. And the father had left them. I found out later four days before Thanksgiving

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with no money and no food. And I'm, anyway, I'm looking through the mirror and I just started crying

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uncontrollably. And I'm like, why am I crying so bad? This is such a beautiful moment. And I just

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realized, you know, my worst day of my life was really my best day. That the day that's the most

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painful to me, because that father is the one who adopted me. I carry his name. That I wouldn't be

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there that day. I'm a good human being. But, you know, what I worked as hard as I worked to feed

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other people. I mean, next year I did four or the eighth and twelve and a little company. I got

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my employees involved. And I got to a million people, two million people, and then about 12 years

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ago, I decided I want to feed a billion meals here in the United States in 10 years. And so it's

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grown and grown and grown all from not being fed. And so I see it as a blessing. I see that I

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always tried to help people say, how could you turn your worst day into your best day? That's when

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life is really magical. How many years has it been since you met that young mother with her four

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children? I was 17. I'm going to be 66. Wow. 50 years. Yeah. And it still brings you to tears

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to account. Really. Why is that? I have a I hate suffering. I've suffered myself. And so I hate

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seeing anybody suffer. And so I'm unbelievably driven to end suffering where I can't help anyone

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do that. Whether it be hunger or emotional hunger, depression or sadness or relationship or

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I just I don't know what it is. I just I love human beings. I hate suffering. And I hate

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and I love to see when somebody awakens to who they are. And we all are so much more than we ever

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you know, perceive ourselves to be. But many times you don't discover that until you have to.

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I like to try and show people how to do it. So I have to have to wait till life hits them. You know,

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anything you can imagine we're all going to go through extreme stress in our lives. But

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how do you stress to distress you? And so my whole thing is help people show them how to use

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stress because I don't care how good a person you are. I don't care how spiritual or religious you

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are. I don't care how smart you are. How rich you think you are. Every human being is going to go

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through extreme stress multiple times in their life. And the real question is what are you going to

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do with it? And the first thing is if you're going through how keep going. But if you keep going,

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you discover number one, how strong you really are. Because if you don't give up, you'll discover

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who you are. The second you find out is who your real friends are. Because when things aren't so

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great, you get to see who those are. And then third, it almost gives you like an inoculation

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to future stress. Because like I had a friend that was shot down in Vietnam and was in a prison

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there for seven years in solitary confinement and Captain Coffee's his name. And I remember I

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ran later in life and he was going through this tough thing with the IRS and it was so unfair.

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It took him three years. He got his money back. But I said, doesn't that drive you crazy? He goes,

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after a bin with a North Vietnamese, he goes, you know, what could the IRS do to me? You know,

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so I think those pieces are there. But everyone gets called on the journey. Most people try to resist

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it. But that journey, that's what the call is. It's called a grow. So I'm, I'm big on change your

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story, change your life. And I'm big on understanding the narrative of where you are in the story of

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your life. Because if you understand where you are, it gives context. It gives meaning. And it

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doesn't make you feel overwhelmed. Had your mother not suffered in such a way, do you think this would be

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so important to you? Had you not observed that suffering? Yeah. I know. I've often said,

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like I said earlier, I think I'm a good human being. I think I still help people. But what I

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provide is 62 billion meals working around the clock on top of, you know, my 114 companies and all

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that. No, I don't think I would. That hunger comes very often from pain, but pain's not enough to

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keep you going. Pain only goes so far. You've got to find something that it's like I tell people

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there's two types of motivation, right? There's push motivation. You know, you're making something

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happen. And I have enormous willpower. I'm sure you do. Most of the people we probably interact with

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have great willpower, right? But there's still limit to it. But there's no limit to pull motivation.

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Pull is there's something so magnificent. You want to serve something that you care about more

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than yourself. That's where all the energy in life comes from. You know what's in your heart and

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your soul. It wakes you up in the morning and makes you go. And I think if I hadn't had the pain,

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I don't think I would have been sensitized. But I also, if I hadn't felt the pleasure of serving

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and seeing impact on such a large scale, then you'd be limited because you listen, meeting your own

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needs and not that hard. My biggest beef with right now since COVID is this whole self-care

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revolution we've got. I mean, you've got to take care of yourself. Don't get me wrong. I take care of

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myself. And you know, you get weaker and weaker the more you focus on yourself. The human mind is

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always going to figure out something that isn't good enough. But when you're serving, you're not

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there like your mind's not there. You're with the people. You're with what you're doing. And it's

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the escape from the mind's reductionism. And so I really believe that people, the secret to life

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is to find something you care about more than yourself. That gives you that pull motivation. And

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then you're never going to lack for energy. You're never going to lack for passion. You're never

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going to lack for anything. And you're going to have a life that's extremely meaningful. It's not

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happy every moment. There's not meant to be. If you smile, you ever smile so much face hurt.

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You know, we need varieties. But meaning that's something you can find no matter what.

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I asked you before we started recording. A question I almost never asked any of my guests,

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which is what is the thing that we should be talking about the most? And you told me, you know,

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shortly after what your answer was, but you know, even shortly after that, you then went on to talk

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to me about how you're driven, tend suffering. Now, if I compare these two answers, the answer you

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gave me to the question I asked about, what's the most important thing for us to be talking about?

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And your second point about your desire to end suffering, there's probably some kind of overlap.

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It is. Yeah. So if I were to ask you just because we weren't recording then,

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what you think, maybe the most consequential thing we should be talking about right now is,

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as it relates to suffering and everything that's going on in society, what would that answer be?

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I think it's AI, but as much as AI, it's nanotechnology. It's how technology,

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the rapid change in technology. And if you don't believe it's going to destroy humanity,

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and it's going to liberate us from a lot of labor, if you believe that, the ones that promote that

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concept, if that does happen, and we just place this many jobs in this short a period of time,

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jobs are not just money. Jobs are meaning. It's not the only form of meaning, but it's meaning.

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So it's like you talk about what we'll do, give people UBI, and okay, I think you might have to,

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because the change is going to happen so rapidly. Like I said, you know, farming 80% of us were

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farmers 150 years ago. Now it's 3% and we feed the world. That's a long transition.

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I think I mentioned to you off the area, I was visiting with President Obama 10 years ago,

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and towards the end of his term there, and I was saying, hey, I just got to talk to you, you know,

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you inherited a pretty tough economy from the original 2008 explosion breakdown. We lost 8

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million jobs. So I said, there's technology coming right now that we can predict is going to

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displace more than those 8 million jobs. And I talked to him at that time just about, I said,

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just take one like self-driving cars. We were just starting to come out. I said in the next 10,

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12, 13, 14 years, they're going to become ubiquitous. And I said, there's 8 million truck drivers,

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Uber drivers and taxi drivers. And are you doing anything to retool them? I said, just in the US,

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just in the US. I said, because if you don't think about this, I'm a business person, and I can

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hire a person to drive a truck only 8 hours a day. I have to pay for the health care, which gets

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more expensive every year. They're going to bitch at me about things. And I can buy a truck. They

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can drive 24 hours a day. My insurance is cheaper because it doesn't make mistakes. And I can

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depreciate the asset. Am I going to hire anybody? I said, so those jobs going to go, that's 8 million,

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that's one sector. We can look at farming where there's so many industries affected. So I said,

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we've got to retool those people now where there's 10 years to gear them up because these are not

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people that are going to do what I know. And they're going to be shocked. They're shocked to their

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system, the loss of dignity of being a troll agency of their own life, of their own job, of their

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own direction is huge. And if you go back to like loodites, you know, you're from the UK, right?

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You must know your history there. 1800s, you know, mercantile, they come up with these machines

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and how do people react? And by the way, this story is the same across history. We have a radical

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change like this. All these people are displaced and what do they do? They rioted. They took

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hammers and they destroyed those machines. They threatened to kill the owners of those companies

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and somewhere shot and killed. They blew up and fire bomb places. And what did the UK do about this?

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They passed the law on the first year of this. These loodites saying, you destroy a machine,

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it's capital punishment. They hung people because they couldn't have them destroy the growth of

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the economy, right? And guess what? 15 years later, the same thing happened again with the

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thrashers, thrasher machines that were used for wheat. And they lost all the jobs and the people

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and the government overreacted. I'm not trying to be overly dramatic. But if anything,

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this transition is just going to be smoothed by us doing nothing. They're wrong. And the problem

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is, as I mentioned you before, I think the leverage is not in favor of us taking care of society.

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The leverage is the caret and the stick. The caret is I can make a trillion dollars if I have the

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right LLM or I can get to artificial general intelligence who knows. And if we don't do it,

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China is going to do it. That's the stick. And then they're going to run the world. So there's no

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focus on safety virtually, as you well know. And there's certainly no focus on what's happening

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with these jobs right now. High school students are getting jobs more than college students for the

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first time in 50 years, right? You see the displacement. You know, you got friends just like I do.

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Mark Benayov is one of my dear friends. They let go. I think it was 5,000 customer service agents.

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And now it's done with AI now. Now he wants to elevate them to other jobs. So we have to look at

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what this means to our society. We have to anticipate what this means. And we've got to retool not

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just the jobs, but the psychology because people talk about a post work world. You hear people

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talk about us all the time, Elon, people like that. Labor is going to like electricity. You just

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take it for granted. It's so cheap. It's so easy. Well, if that's true. And he's talking

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three to five years. And a lot of people say Elon's early. He usually is on his predictions.

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But Ray Kurzweil is a good friend of mine. It's the most accurate predictor of technology

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in history. And he's been saying 20, 29 for almost 20 years. This is when you have artificial

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general intelligence. If you go to Hinton, I think you've interviewed Hinton amateur, right? So

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he's the longest. He's saying 20, 30 to 20, 40. He's given us a little more room. In the next three

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to 10 years, this is going to happen. How are we prepared for this? And so this is the questions.

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I'm trying to bring up to people that have influence to say, if you're in business,

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you've got to take a look at this. If you're in government, you're going to take a look at this.

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And so I just got, they haven't announced you, but I just got selected to be on the

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federal advisory committee for the president and for the helping human services. I'm on the

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mental health side. And I'm hoping to use that position to bring more of government's focus

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into this category as well, because it's got to be addressed. When we recite these, and that's,

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by the way, the answer to your question is, and that's suffering. You're suffering at the highest

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level, not just financial suffering. That's emotional suffering. That's loss of identity suffering.

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If I am a coder, I am a truck driver, and I lose who I am. Now, I just want to say one last thing.

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We've already been in a post-work world because I, one person said to me recently, well,

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for 4,000 years, we've tied our identity to our work. I said, no, Americans all go, what do you do?

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Not everybody in the world does that. And for 4,000 years, our connection before the agriculture

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revolution was really what tribe were connected to, and our sense of significance was maybe our courage

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and battle, not our financial component, or maybe it was our creativity, our poetry, our storytelling

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capacity, or maybe it was our generosity. Maybe it was our wisdom. So we can find other things that

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have meaning besides a job. But if you don't take a culture that's been conditioned for 200 years

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to think a certain way, we're going to have a lot of pain, and I would like to see us have less

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of that if we could. And I'm only one person, but I'm doing my best to help people make that transition.

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It's funny, because when we think about those historical examples of transition, I, for many

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reasons, think this is even more extreme. I agree. Because you have intelligence, and you have,

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you basically can disrupt it both the muscles and the mind. But you know, if the reason it's

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going to explode even faster is because we're moving from LLM's to now actually studying visually

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what's happening in the real world. And when robots do that, then the game changes, there's

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tempo of learning. And just think about this, you and I have an conversation. I picked up one of

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your books here, and I'm reading through your books, so I'm going to get a feel for who you are,

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and everything else for I came here. I've seen some of your videos, and I really enjoyed it.

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But I had to go get that. I had to take a couple hours to dig through that. You and I have a

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conversation. If either one of us learns something, you're a machine. Every machine knows it.

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And so you push one button and they have all that knowledge. There's none of this word transfer.

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It's just it's now. So people don't realize what this really means. And when you're learning

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from the real world, not just LLM's, right now you and I are our brains are predictive devices.

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They're predicting what's going to happen next to the best their ability. And we're trying to close

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that gap as much as we can, or we get jolted. We'll think how predictively that's going to do

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to people's heads when all of a sudden their labor is not needed. And it's no longer a blue collar

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labor, which is what people thought it would be. It's why collar labor. I mean, like my financial

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I have a lot of I have 95 different private equity firms. I have owned firms, not the actual funds.

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Right. So I get the two and 20 on and I got pieces of all of them. So the biggest in the world.

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And so I get to take a look at some of the things that are happening so fast. And I look at all those

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jobs and I see people in those industries. And quantum is taking a took over maybe five years

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ago. I've seen the shrink in these offices from staffs. The guys who are making five million 10

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million dollars a year than their own employed. Right. It's not just the blue collar work rates

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everyone. So you're right. This has never happened before in history. And what's being done about it.

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More money's been put into it to accelerate it. The care and stick the trillionaire in China.

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Those two pieces are driving it all the few people are trying to hammer like Kenton and a few

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other people. We got to work on safety here. So it doesn't eliminate the human race. And I'm not a

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reactionary person, but you know, of what is a 25 30% of them people that work in AI say that

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they think you could potentially do that. I mean, like you could use electricity to kill people

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are light at the city. So all technology is that challenge. But this is a different technology.

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This is a technology that keeps learning and replicate itself. Right now they don't even know how

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some of this actually works. They don't know how the AI is actually working. It's teaching itself.

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These AI has now had their own language. I'm sure you know, they're talking no longer in English

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to each other. And you know, I'm sure you've seen the studies right where they give them information

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on in the email. And then they say they're going to shut off the AI. And it black males them by

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giving them fake the fake information that somebody having an affair and it black males them.

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I mean, it lies. So we're we're living in a crazy world where the opportunity is greater than

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any time in history for us to be creators. We were created. We're meant to create. We've got

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tools to create like never before. But we were going to have to make sure that as we're doing that,

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we've got some parameters around safety and some parameters about what does it do to society.

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And I don't have the perfect answers for it. But I do know one thing retooling is the answer.

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And I don't believe most people will be replaced by an AI. They'll be replaced by somebody who

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knows how to use AI. Yeah, one of the things you said there really be my mind when I watched a video

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from Boston Dynamics this week where they the guy explained how these robots are going to learn.

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And he goes those two ways. One way is we're going to get our factory workers to wear a suit.

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And every time the factory worker does something, the all the robots are going to learn that thing.

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And the other thing is he said is if one of our robots learns something, whether it's how to pick

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up a book or how to make an omelette every robot learns it instantaneously. And my mind was like,

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wow, that is, I personally don't know why this leaves us. So that's kind of, well, neither do I.

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But there's certain things you know it's leading us towards. You know, it's going to lead us to a great

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deal of violence because there are going to be people like have always happened with technology

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displaces them. Only this is going to be our global event across multiple areas, not just drivers

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of ubers and truck drivers. If we don't get our act together and have a plan, there's going to be

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violence for some period of time. There'll be there's that grief period of loss and that people

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go through when something jars them that much. And some people don't return from that grief.

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And some people are going to take this technology and they're going to go off. It's already

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happening now, even without AI. There are more males at home, 25 to 35, living at home with their

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family, not working than any time in human history, including the depression, right? There are,

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I think it's 25% or if it was 30% I forgot the number just saw it recently.

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A young man have never approached a woman to ask her out for a date. They play video games all day

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long. Their mom does their laundry and they order Uber Eats. This is a mass number of people.

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That's just the technology of getting somebody gamified. Imagine with AI. So some people are going

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to go live there and some people are going to go the start track route and say I'm going to

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figure out what makes human existence be here. But it's not hard to figure out the majority are

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not going to go the start track route. And so we've got to have a bridge because of the time

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compression. If this was a hundred years to do it, we could adjust. There will be more jobs.

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There will be new jobs. There will be new time. But it's the time frame that I'm most concerned

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about. So when you ask me what I'm concerned about, that's not concerned about because it creates

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suffering. And it's something that we can predict is going to create suffering. And yet I see very

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few people in positions of influence and power doing much about it. So on an individual level,

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if you were an 18 year old, Tony Robbins, what would you be doing at this moment? What would

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you be focusing on work wise? How would you be designing your life for such a world?

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I have five kids and five grandkids, right? So I have a 52 year old daughter. And I have a

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thanks to COVID, a four year old daughter. So COVID was good to me. I was home. So I look at my

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especially my grandkids and my daughter. And I say they're entering a world that none of us have

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known before. And so how do I arm them for it? And the answer is a couple of things. Number one,

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I have to teach them not to do what most people in the world do. Most people you talk to have any

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even quote successful people, whatever that means, they're stressed all the time. Stress. I'm so

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stressed. You're people talk about stress all the time. It's like they argue about who's more stressed.

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And I look at that and go, why are they stressed? And the answer is because they're managing their life.

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We're not made to manage circumstances. We're made to create. We were created by something.

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Call it your creator. Call it the universe. Call it God. Whatever you want to call it.

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And we were made to create. And when we create where our life, when we just create a maintainer

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manager, hold on to something for just caught up and making a living instead of designing a life,

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life is a bitch. And that's why so many people have so many challenges. So I'm teaching my kids to be

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creators. And I teach them the second piece. The most important thing I believe that's made me

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successful. And anyone I've ever interviewed, you interviewed a million people. You see if you

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agree or disagree with me. The three most important skills in life now are the ones that allow you

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learn more rapidly. If you learn rapidly, you can win no matter what happens with the technology.

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And what are those three skills? Number one, the skill of pattern recognition. When you can

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recognize patterns, you eliminate fear. Fear comes from this has never happened before. I don't

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know what this is. Chaos. Like I hear people a time talk about how we've never been this place

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politically. We're here in America. We're the most we're going to have a civil war. They don't

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do any history whatsoever. I have these two placards that I have because back then they didn't have

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ads, right? They had placards. And one is from Thomas Jefferson talking about Adams and one

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of Adams and Jefferson. And they said stuff that made Republicans and Democrats look like they're

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nice to each other. I mean, it's just unbelievable that that stuff they said. This is a cycle.

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And so when you recognize a pattern, it gives you power, potential power, at least. The first

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power is not afraid anymore. Oh, no, this is not something that's never happened. This is not

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something that's finished. I can see this. I can see how this has been dealt with. What took us

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from living in fear, from being hunter-gatherers or trying to survive every day? Didn't know if we're

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going to survive every day to being able to stay in one place? What pattern recognition?

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I was going to say the seasons, but you got it. Really? That's it. The seasons. I figured you

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get the seasons because before that, you could do the right thing at the wrong time and you get

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pain. And three of the four seasons are the wrong time. So once we figure out, oh my god, if I plant

372
00:30:17.560 --> 00:30:22.920
in the spring and I take care of the hot summer, I get this big reaping and if I hang on to some

373
00:30:22.920 --> 00:30:27.800
of it to make it through the winter, I can live here. I don't have to worry all my fear disappears.

374
00:30:27.800 --> 00:30:32.840
So the minute we understood seasons, it changed humanity. And by the way, there's the seasons to

375
00:30:32.840 --> 00:30:39.240
your life. You could say zero to 21 is springtime. Springtime, how hard is it for something to grow

376
00:30:39.240 --> 00:30:43.640
in springtime? If you start a business in an economic spring where everybody's optimistic,

377
00:30:43.640 --> 00:30:49.240
you think you're a genius, you're just in the right season, right? So zero to 21, you're taking

378
00:30:49.240 --> 00:30:55.400
care of. And that season, you grow like crazy. Somewhere around and roughly, everyone's different,

379
00:30:55.400 --> 00:31:01.800
21, 22 years old, you go the next stage, 22 to 42, and that's your summertime. That's the testing

380
00:31:01.880 --> 00:31:06.680
period of your life. What happens? You are 21, you've heard all this stuff, and now you go,

381
00:31:06.680 --> 00:31:10.040
you know what? I don't believe this bullshit. I want to see what I believe. I'm going to test

382
00:31:10.760 --> 00:31:15.480
all history, all studies and psychology show. This is the most difficult time in most people's lives,

383
00:31:15.480 --> 00:31:20.120
right? 22 to 42. So if you're in that range and you're listening, I love you, hang in there.

384
00:31:21.800 --> 00:31:26.920
This is your ground. If you keep growing, this is a great time, all right? Somewhere in that range,

385
00:31:26.920 --> 00:31:31.880
you make us transition. Somewhere around 30, 35, you're 33, you've just got engaged,

386
00:31:31.880 --> 00:31:36.920
congratulations, right? You start to move towards a family, you start to have those experiences.

387
00:31:36.920 --> 00:31:44.520
I'm sure yours will be very successful. Many aren't, right? So at 42, at 43 to 63, that's the fall.

388
00:31:45.400 --> 00:31:50.760
If you planted in the spring, right, and you worked your tail off during that hot summer,

389
00:31:51.560 --> 00:31:56.360
now you can do more with your pinky than working around the clock. You know more people,

390
00:31:56.360 --> 00:32:00.920
you have relationships, you recognize the patterns, you know what's going on. It's nothing's really

391
00:32:00.920 --> 00:32:06.280
a shock or surprise to you. You're more strategic, you're more efficient, you're more elegant,

392
00:32:06.280 --> 00:32:10.840
you have more choices. You've learned a lot of lessons. If you grew, now if you didn't plant

393
00:32:10.840 --> 00:32:15.000
in the spring and work hard in the summer, you're going to leap in the fall, not repeatable, right?

394
00:32:15.000 --> 00:32:19.080
But so now this is, this is your power period. This one, most people earn the most money in their

395
00:32:19.080 --> 00:32:22.440
life if they're going to grow because they've accumulated knowledge, skills, relationships,

396
00:32:23.400 --> 00:32:30.200
and so forth. And then the winter, because she comes back to that, 64 to 84 to 104 to the old

397
00:32:30.200 --> 00:32:36.520
shimmons, 124, that period is a transition period to where you become a real leader because

398
00:32:37.320 --> 00:32:41.080
you're no longer, you know, that 22 to 42, you're trying to prove yourself to yourself or maybe

399
00:32:41.080 --> 00:32:45.800
other people are both. But there's a point when you get into your power group, you know who you are,

400
00:32:45.800 --> 00:32:51.400
by the time you get into this last season, this, you know, 64 to 84, 104, 24.

401
00:32:52.440 --> 00:32:57.240
You know who the F you are. I mean, and, and you, you want people to like what you do, but if they

402
00:32:57.240 --> 00:33:02.600
don't, it's like, you know who you are, you don't give a shit. I've just entered that season myself,

403
00:33:02.600 --> 00:33:09.480
and about to be 66 in a few weeks. And it's the most fulfilling season of hell. It's mind bogged.

404
00:33:09.480 --> 00:33:13.720
I wouldn't believe that when I was your age. That's why I'm sharing it. It's if you're healthy,

405
00:33:13.720 --> 00:33:17.960
if you're fit, if you're strong, if you don't do that, then it can be a bitch at that time.

406
00:33:17.960 --> 00:33:23.240
But if you're healthy and strong, you have 40 year relationships, 35 year business relationships.

407
00:33:23.240 --> 00:33:28.440
You have friends that adore you and love them and you're, it's unbreakable. It's unshakable. You

408
00:33:28.440 --> 00:33:33.400
have an intimate relationship or a family or husband and wife relationship. You've built to that

409
00:33:33.400 --> 00:33:38.760
point that is beyond anything you'd have dreamed of or hoped for. You wake up every day and you know

410
00:33:38.760 --> 00:33:43.320
that life is a gift and you want to give back even more. Like you're more driven than you were

411
00:33:43.400 --> 00:33:48.920
when you were in the 22 to 42 stage. Those are the seasons. There's one more,

412
00:33:48.920 --> 00:33:53.800
the seasons of history and your season of history shapes how you shape your life.

413
00:33:54.680 --> 00:33:59.320
So you can look at a thousand years of Roman history. I'm very much in history and 500 years

414
00:33:59.320 --> 00:34:04.280
of Anglo-American history. And you start to see patterns. In fact, I'd recommend for everyone

415
00:34:04.280 --> 00:34:09.000
there's a book called Generations. Have you read it? No. When I was working with President Clinton

416
00:34:09.240 --> 00:34:15.400
in those days, I worked with President Clinton. I went across the other side and worked with

417
00:34:15.400 --> 00:34:21.960
the Speaker of the House, Gingrich. On the same day on Clinton's, on his desk, on the

418
00:34:21.960 --> 00:34:28.040
Resolute desk was this book Generations. And I asked him about it and he told me about how it's

419
00:34:28.040 --> 00:34:32.680
amazing. It shows how history is somewhat predictable and why the cycles are generated by different

420
00:34:32.680 --> 00:34:39.320
generations, how we react the way we grew up. And then I go over to Gingrich's office and he's

421
00:34:39.320 --> 00:34:44.520
in a story and he's got it on his desk. It's a pretty thick book that I spoke. My point is if you

422
00:34:44.520 --> 00:34:50.120
want to navigate your life, you need pattern recognition so you don't go in reaction. And one

423
00:34:50.120 --> 00:34:55.000
thing is to understand seasons are a great pattern. They free this. There's seasons of your life

424
00:34:55.000 --> 00:34:58.520
who should think about this season. What's this season about for you? What do you want to extract

425
00:34:59.480 --> 00:35:03.880
from the season? And every season has predictable challenges and predictable opportunities.

426
00:35:03.880 --> 00:35:09.880
And where am I in the season? Some people go through their springtime during a war or winter time.

427
00:35:09.880 --> 00:35:14.200
Some people go through a springtime. In a fall, we all grew up with different environments.

428
00:35:14.200 --> 00:35:19.000
And so we're shaped by that. That's why history has changed. But let me finish the last piece.

429
00:35:19.000 --> 00:35:23.320
I've gone way longer. I apologize. I said there's three skills. What do we need? First one is

430
00:35:23.320 --> 00:35:29.800
pattern recognition. The second one is pattern utilization. So I watch you. You like you.

431
00:35:29.800 --> 00:35:34.520
You and I both. Companies took them public very early ages. Made a lot of money and figured out

432
00:35:34.520 --> 00:35:39.880
it wasn't just about money, right? I'm going to look at your history. You didn't just recognize

433
00:35:39.880 --> 00:35:44.440
patterns. You used them. You saw them in marketing areas. You saw online opportunities. You saw

434
00:35:44.440 --> 00:35:49.880
things. You didn't just, oh, now I understand it. You jumped on it. Anyone is incredibly successful in

435
00:35:49.880 --> 00:35:53.640
anything. If they're great at dance, if they're great at investing in companies,

436
00:35:53.640 --> 00:35:58.440
they've gained in running companies. If they're great in singing, they are recognized. There are

437
00:35:58.440 --> 00:36:02.920
certain patterns. And then the final scale, and this is why I'm teaching my children, is you

438
00:36:02.920 --> 00:36:07.800
ultimately want to become a pattern creator. You take an example. Same with learning to play the

439
00:36:07.800 --> 00:36:11.320
piano, right? Yeah. How do you learn to play the piano? You got to recognize patterns.

440
00:36:11.960 --> 00:36:16.280
And usually you're taught someone else's patterns that produce something beautiful, right?

441
00:36:16.360 --> 00:36:19.480
Could be Bach Beethoven. Could be some rock. Could be whatever you're learning. And so you learn

442
00:36:19.480 --> 00:36:23.560
those patterns and you practice them. You learn to use them, right? And now you can produce the

443
00:36:23.560 --> 00:36:28.760
same music. There is a point. And I'm sure you've experienced this already and you're going to

444
00:36:28.760 --> 00:36:34.520
experience a lot more than 10 years of your life. You've taken so much input in. You've recognized

445
00:36:34.520 --> 00:36:39.560
so many patterns that now you come through and you become the pattern creator. And that's when

446
00:36:39.560 --> 00:36:45.640
you start to become the goat of your industry, the best of all time. You look at Tom Brady's

447
00:36:45.640 --> 00:36:51.000
friend and my like, he's made pattern distinctions. No one else may. How to keep his body strong

448
00:36:51.000 --> 00:36:55.160
on the most important ones. So you have the duration, but also how to read the defense. Know what's

449
00:36:55.160 --> 00:37:00.600
happening. Those tools, he started to create his own patterns about how to deal with that, right?

450
00:37:00.600 --> 00:37:04.680
And so once you create your own patterns, you bring something to tables and never been there before

451
00:37:04.680 --> 00:37:09.240
and you make some deal never been there before your value goes through the roof. When I met Jim

452
00:37:09.400 --> 00:37:15.400
Rowan, my original personal development teacher, he changed my life radically. I went when I was

453
00:37:15.400 --> 00:37:24.200
17 years old. He, oh yeah, that's great picture. That's great. I love that man. Beautiful man.

454
00:37:25.000 --> 00:37:30.120
I went, what I did was I was working as a janitor. I'm in high school sophomore year. And I had

455
00:37:30.680 --> 00:37:35.880
my mom came home one day and said, we've got a friend that needs somebody to help move stuff.

456
00:37:35.880 --> 00:37:39.800
And I was always trying to earn some extra money. And so it was the weekends that I wasn't doing

457
00:37:39.800 --> 00:37:44.920
the janitorial work on the weekends. So I said, okay, I'll do it volunteer. And my dad said, yeah,

458
00:37:44.920 --> 00:37:50.040
I gotta find out what he did. He used to be such a loser. Now he's so successful, right? And so

459
00:37:50.040 --> 00:37:53.800
when I went to go see this guy, you know, I'm a hard worker. So I worked really hard. And so he

460
00:37:53.800 --> 00:37:57.160
took me to lunch and he starts asking me a question. I said, I want to ask you questions. I said,

461
00:37:57.160 --> 00:38:00.840
you know, my father said, used to be such a loser. Now you're so successful. How'd you change your

462
00:38:00.840 --> 00:38:04.120
life? I'm just a kid. I wasn't trying to be funny or mean, right? The guy you said, you're

463
00:38:04.200 --> 00:38:08.760
not saying what? And he goes, well, it's true. And he said, well, what changed my life is I went to

464
00:38:08.760 --> 00:38:12.840
a seminar. He goes, yeah, I was, you know, three and a half hours named as Jim Roni told me the whole

465
00:38:12.840 --> 00:38:16.200
thing. And he's here in Orange County. He's coming up to an event pretty quick. I said, could you get

466
00:38:16.200 --> 00:38:23.480
me in? And he goes, yeah, I said, well, how much is it? He said $35 to be like $250 in today's

467
00:38:23.480 --> 00:38:31.000
money, right? And I said $35. I'm making $40 a week as a janitor. Now you go, I said, I can't

468
00:38:31.000 --> 00:38:36.360
do that. He goes, well, then just learn on your own experience and waste a few decades. I said,

469
00:38:36.360 --> 00:38:40.040
you really think it's that valuable? He goes, no, you have to decide if it's that valuable.

470
00:38:40.760 --> 00:38:45.400
And so I remember I wrestled with this. I was the biggest decision of my life. A week's paid.

471
00:38:45.400 --> 00:38:49.480
And I went in and I heard this man speak. He said some simple things like, you know, for things to

472
00:38:49.480 --> 00:38:53.080
change, you got to change. For things to give it or you got to get better, right? It's interesting

473
00:38:53.080 --> 00:38:56.920
things. But at the end, I was so excited. I went up to him and I said, I want to come work for you.

474
00:38:56.920 --> 00:39:01.480
I want to learn this. I want to be a part of this. And he turned to me and said, look,

475
00:39:01.480 --> 00:39:06.680
kid, he goes, you know, if you want to come work for me, you got to go through all my programs.

476
00:39:07.400 --> 00:39:10.200
And I said, what does that mean? And he said, well, you got to this, this, this, you know,

477
00:39:10.200 --> 00:39:15.800
it was like $1,200 for just one of the programs for a weekend. $1,000, like $10,000 today. Do you

478
00:39:15.800 --> 00:39:22.120
have an idea? $12,000. I'm at the time sleeping in my car, working as a janitor. My dad left my mom

479
00:39:22.120 --> 00:39:26.040
kicked him out. I'm a strong woman. And then she chased me out with a knife. She wasn't going to

480
00:39:26.040 --> 00:39:32.520
kill me, but I wasn't going back in that place. And so I'm like, I can't, I can't do this. And

481
00:39:32.520 --> 00:39:37.160
then he said, you know, decide. He goes, some people have to survive. Some people succeed decide

482
00:39:37.160 --> 00:39:41.320
which one you are. And if if you're ready by next Saturday, a week from Saturday, he goes,

483
00:39:41.960 --> 00:39:45.160
I'm starting a training and you can join it. But if you, if you don't have the money for it,

484
00:39:45.160 --> 00:39:48.440
you won't be able to do it. And I remember leaving thinking, this guy just wants my money is such a

485
00:39:48.440 --> 00:39:52.840
jerk. And I was so angry. But then in my head, I was like, he's right. He's right. And I've always

486
00:39:52.840 --> 00:39:58.760
gotten what I had to have. I haven't had to have much. And so I started going to banks. I walked

487
00:39:58.760 --> 00:40:03.240
into this place. I've five banks turned down and I saw this woman look persuadable and sweet. And

488
00:40:03.240 --> 00:40:08.360
her name was Mrs. Williams. This woman looks at me and she goes, the bank's not going to loan you

489
00:40:08.360 --> 00:40:13.560
this money. And I'm, she's like my fifth bank. And I said, you want to stand and I got all

490
00:40:13.560 --> 00:40:17.480
passionate. She goes, with this kind of focusing energy, I think you do something. I like to leave

491
00:40:17.480 --> 00:40:23.000
you something good. And she goes, I want to talk to the bank, but if the bank won't leave the money,

492
00:40:24.120 --> 00:40:29.960
I will. If you look me in the eye and you swear to me, I'm never going to have to come find you

493
00:40:29.960 --> 00:40:34.760
and you will take care of this. And I jumped across Pogger and Kister. She wasn't great for that.

494
00:40:34.760 --> 00:40:39.720
I went to the gym run seminar. I went to work for him. And the first question when I got finally

495
00:40:39.720 --> 00:40:46.200
got a private moment with him that I asked was I had four fathers. They are all good men. They all

496
00:40:46.200 --> 00:40:51.720
worked hard. How can we never have any money and sometimes no food? I said, I look over at the

497
00:40:51.720 --> 00:40:56.440
school teacher makes $35,000 a year. I think in those days. And then I see this hedge fund got

498
00:40:56.440 --> 00:41:01.800
made a billion dollars in a year. I said, that is so unjust. And he gave me a lesson to change my

499
00:41:01.800 --> 00:41:08.520
whole life. He said, Tony, he said, you're right. We're all equalist souls. But we're not equal in

500
00:41:08.520 --> 00:41:13.000
the marketplace. That's what does that mean? He said, well, let me ask you a question. Is it

501
00:41:13.000 --> 00:41:17.560
possible someone to make twice as much money in the same amount of time? Yeah. Four times,

502
00:41:17.560 --> 00:41:23.480
ten times, a hundred times? Yeah. People do it. How? He goes, you have to become more valuable.

503
00:41:23.480 --> 00:41:27.560
He goes, if you go to work at McDonald's, you get this tiny little income. It's not made to be

504
00:41:27.560 --> 00:41:34.280
an ideal job. It's a first time job. Anyone can learn to do it in two hours. And I've been obsessed

505
00:41:34.280 --> 00:41:38.600
about ever since. And that changed everything my life. My whole life became how do I add more value?

506
00:41:38.600 --> 00:41:47.320
And so today I have 121 companies and we're doing 12 billion dollars in business across almost

507
00:41:47.320 --> 00:41:52.120
every industry. You can imagine that I'm a part of. And I couldn't win one company at the start

508
00:41:52.120 --> 00:41:58.520
and make it successful at 300,000 a year for the revenue. All that became in every

509
00:41:58.520 --> 00:42:03.160
industry. And I've a lot of them on the number one in the industry. It's because I'm obsessed with

510
00:42:03.160 --> 00:42:07.800
adding value. And so I think that piece is what's missing also from our youth. You're saying,

511
00:42:07.960 --> 00:42:11.720
what do they need? They think I'm here to get something. No, life is calling you. What are you

512
00:42:11.720 --> 00:42:18.600
going to give? Not just what you want to give, but what people need. And so my focus is I get people

513
00:42:18.600 --> 00:42:22.840
what they want. They want to make more money. They want a better relationship. But my goal is

514
00:42:22.840 --> 00:42:27.000
that I can give them what they need, which is a life that has more meaning. And that's one that goes

515
00:42:27.000 --> 00:42:32.920
beyond yourself. It's going to be a stressful period. Yes. To say the least. I think algorithms

516
00:42:32.920 --> 00:42:37.720
are actually making our online experiences more stressful. I think 100% because they're designed

517
00:42:37.720 --> 00:42:41.480
to retain our attention and the best way to retain our attention is probably fear. And I think

518
00:42:41.480 --> 00:42:45.560
this with myself, I find myself watching all these fucking short form videos that I just like,

519
00:42:45.560 --> 00:42:51.160
they feel like they're at some level, frying something, depleting something in me. But they're

520
00:42:51.160 --> 00:42:54.760
designed, it's designed the algorithms to serve me up the next world. That's going to hold me

521
00:42:54.760 --> 00:43:00.280
or scare me or whatever. So in such a world where it, the algorithms are probably going to,

522
00:43:00.280 --> 00:43:04.760
you know, in the online world, especially for younger kids, it's going to really, it's going to

523
00:43:04.760 --> 00:43:08.840
it's going to be better at taking hold of us. What are the tools that I need to deal with this

524
00:43:08.840 --> 00:43:14.840
stress and this angst? The first step to me would be take 15 minutes out of your day and go for

525
00:43:14.840 --> 00:43:20.680
micro learning. Like decide you're going to learn what matters, right? About yourself, about AI,

526
00:43:21.240 --> 00:43:25.640
we tell people like you already have habits, right? Most people are scrolling a good portion of the day.

527
00:43:25.640 --> 00:43:29.480
Give me 15 of those minutes. And let's do micro learning on something, a new language,

528
00:43:29.480 --> 00:43:36.120
stimulate your brain, philosophy, history, AI, something pragmatic, something that's valuable.

529
00:43:36.120 --> 00:43:41.160
It's just getting people to have some habits that, you know, the 1% growth in metaphor, right? You

530
00:43:41.160 --> 00:43:47.000
know, 27 times at the end of the year, it's like, it's pretty simple. All we have to do is create

531
00:43:47.000 --> 00:43:52.200
a new direction. If you try to do it one giant step, it's overwhelming for people. The secret

532
00:43:52.200 --> 00:43:59.240
to life is chunking. Think about this way. Some people never work out, but be easily. So I'll say to

533
00:43:59.240 --> 00:44:03.320
them, why don't you work out and look at me all the reasons. And I said, but, you know, you know,

534
00:44:03.320 --> 00:44:07.800
I'd have to join a gym. I said, okay, well, tell me what's entailed. And they'll go, I got to look

535
00:44:07.800 --> 00:44:12.200
up where the gyms are. And then I got to drive to each of the gyms. And then I got to, you know,

536
00:44:12.200 --> 00:44:15.960
I got to park the car each place and find it. And then I got to get out. And then you know,

537
00:44:15.960 --> 00:44:19.640
hopefully get a pass. And then they take you on the tour. And then they want to sit you down and

538
00:44:19.640 --> 00:44:22.920
sell stuff to you. And they got it back in the car. And you got to drive things. And then when

539
00:44:22.920 --> 00:44:26.680
you go do it, let's say you sign up, then you go and you got to check, check in and take off all

540
00:44:26.680 --> 00:44:30.520
your clothes. And then they drop and get wrinkled. And then you go work out. And it's sweaty.

541
00:44:30.520 --> 00:44:33.800
You got to wipe other people's sweat off. And then afterwards you got to go do a shower and your

542
00:44:33.800 --> 00:44:37.320
hair's messed up and your makeup. You got to start all over and everything else. And then you got

543
00:44:37.320 --> 00:44:42.200
to get the thing. And you got to back out. It's like, there's too much work. What's they eat? Oh,

544
00:44:42.200 --> 00:44:49.160
you just go. They chunk eating is one thing. They chunk working out is 29,000 things, right? So

545
00:44:49.800 --> 00:44:54.520
if you chunk too big, try to do everything in one bite. It's overwhelming. And if you chunk

546
00:44:54.520 --> 00:45:00.920
it too small, it's overwhelming. So there's a different size for different things. And if we want

547
00:45:00.920 --> 00:45:05.720
to learn and grow, which is what the secret is to your future is to become a learning machine

548
00:45:05.720 --> 00:45:11.880
about what matters. Like most people major in minor things. They know more about some

549
00:45:11.880 --> 00:45:17.560
actresses or actors' love life than they do or their skin regimen than they do about their

550
00:45:17.560 --> 00:45:21.720
own values and needs and what makes them tick as a human being. Today you can learn from the

551
00:45:21.720 --> 00:45:26.200
brightest smartest people on earth. They're available. They're available by online. They're available

552
00:45:26.200 --> 00:45:31.080
by by contracting or coaching that they're everywhere. There isn't a limit anymore. There's zero

553
00:45:31.080 --> 00:45:36.840
limit except you're deciding to be a creator and not a maintainer. So you're deciding I'm not

554
00:45:36.840 --> 00:45:40.840
just going to manage my life. I'm going to design and create something because the tools are

555
00:45:40.840 --> 00:45:45.000
available everywhere. And so I'm just one of those. I have a couple of questions based on what you've

556
00:45:45.000 --> 00:45:48.040
just said. The first one studying at the top was around you talked about the site of patent

557
00:45:48.040 --> 00:45:53.560
recognition and utilization and creation. The question I had from that section was, is there a way

558
00:45:53.560 --> 00:45:58.440
to get better at patent recognition? Yeah. Well, first by understanding it's the most important key.

559
00:45:58.440 --> 00:46:03.480
Okay. So it's like if I'm fearful, what's the pattern I'm missing here? What's something that

560
00:46:03.480 --> 00:46:08.280
could give me some history to understand that this isn't random? Like, you know, people say,

561
00:46:08.280 --> 00:46:12.840
I overeat. I overe drink. I get really angry at others. You don't know, read every moment. You

562
00:46:12.920 --> 00:46:18.840
don't smoke every moment. What are the triggers that you use? And do you do you recommend people

563
00:46:18.840 --> 00:46:22.680
write? How do they how do they raise their self awareness enough to stop spotting these patents?

564
00:46:22.680 --> 00:46:26.200
I believe in diaries or you call it diaries, I call it journals. I believe in journals is to be

565
00:46:26.200 --> 00:46:31.320
able to do that to guide yourself. But yes, but it's more than that. You have to you have to

566
00:46:31.320 --> 00:46:36.120
not only make the distinction, but you also have to have a different state to it. For example,

567
00:46:36.120 --> 00:46:45.160
let's say, let's say I say to you, I know, I know, I need to lose weight. I'm going to do it.

568
00:46:45.160 --> 00:46:53.320
I'm going to go on a diet. I'm going to work out. Am I going to do it? No, you're placing it.

569
00:46:53.320 --> 00:46:57.640
I'm not in the state to do it. Now, most people are trying to figure out what to do. And there's

570
00:46:57.640 --> 00:47:01.960
nothing wrong with that, but it's the wrong sequence. Because when you think about what to do,

571
00:47:01.960 --> 00:47:06.040
if you've never done it before, you feel uncertain. You don't follow through. If you have done

572
00:47:06.040 --> 00:47:09.880
it before, but you don't feel strong enough, you're not going to follow through. So I tell people,

573
00:47:09.880 --> 00:47:15.240
if you want to break through, it's three things, strategy, story, state. Most people, if they want

574
00:47:15.240 --> 00:47:18.680
to break through, they want to change their body, they want to change their life, they look for

575
00:47:18.680 --> 00:47:24.040
how to do it. And that's natural, but it's the absolute wrong order. And if you do things with

576
00:47:24.040 --> 00:47:28.040
the wrong order, it's like having the numbers to have fallen for someone and you dial the wrong

577
00:47:28.040 --> 00:47:31.880
order, you don't reach somebody or the vault, right? You've got the right numbers wrong order.

578
00:47:31.880 --> 00:47:37.400
Vault doesn't open. Why are so many people overweight in this country? Like 60% of the population

579
00:47:37.400 --> 00:47:42.280
is overweight. How is that possible? Is it because what it takes to be fit and strong is so

580
00:47:42.280 --> 00:47:47.960
incredibly complex? No. Only the 1% knows. No, it's super expensive. No, you have to work not to know

581
00:47:47.960 --> 00:47:53.800
what to do. So that the how is not the problem. So I say strategy, story, state. That's how you

582
00:47:53.800 --> 00:47:58.440
have a breakthrough. Yes, I'm a strategist. The right strategy can save you 10 years. I love that.

583
00:47:59.080 --> 00:48:03.560
It's fun. But if I start with a strategy, you'll listen and go, yeah, that's cool and you

584
00:48:03.560 --> 00:48:09.160
won't do it. The real problem is the story you have. The story you have is I've tried everything.

585
00:48:09.880 --> 00:48:15.160
The story you have nothing works. The story has all the good ones are gone and I'm gay and they're not

586
00:48:15.160 --> 00:48:20.600
or they're gay and I'm not. It's the story is the belief you've told yourself over and over

587
00:48:20.600 --> 00:48:24.760
because belief is the invisible force that controls everything in your life. And when you have a

588
00:48:24.760 --> 00:48:30.200
belief that you've honed because you're fearful and you've never done this before, then I can show

589
00:48:30.200 --> 00:48:35.080
you exactly how to do it and you'll say it doesn't work. I've tried that. How many times? How hard?

590
00:48:35.080 --> 00:48:42.520
How many minutes? Right? But what's behind the story is your state, your mental emotional state.

591
00:48:42.520 --> 00:48:48.680
If I said to you, I am going to lose 12 pounds in the next six weeks. There is non-negotiable.

592
00:48:48.680 --> 00:48:51.240
Here's one of the this and this and this and this and this. Do you think I'm going to do it?

593
00:48:51.960 --> 00:48:57.240
Yes. You bet your ass I'm going to do it. Right? You can feel the state. Yeah. So people are usually

594
00:48:57.240 --> 00:49:00.920
trying to figure out how to do something and they got a story about it when what they need first is

595
00:49:00.920 --> 00:49:04.520
the state. When you go on the right state, how many of this happened when you get in the flow

596
00:49:04.520 --> 00:49:08.600
and and something comes through you're hitting a tennis ball or you're doing it or you're speaking

597
00:49:08.600 --> 00:49:12.440
and at the end of you're like, that was pretty awesome. I did that. How did I do that? I don't know.

598
00:49:12.440 --> 00:49:18.520
That's just flow. That was pretty awesome. Right? You're in a peak state. I put people in a peak state

599
00:49:18.520 --> 00:49:22.760
while they're doing the things we're talking about. So what you do right before you come out on

600
00:49:22.760 --> 00:49:26.760
stage and what can anyone listening at home do before the big meeting the big moment in their life

601
00:49:26.760 --> 00:49:33.400
or really like on a daily basis to configure our state? The first thing I do my little daily routine

602
00:49:33.400 --> 00:49:38.280
is I go out I use the jacuzzi for a moment to open my body up and then I go on cold plunge and I've

603
00:49:38.280 --> 00:49:42.920
been doing that for 18 years now everybody talks about it. But I go into that cold plunge and the

604
00:49:42.920 --> 00:49:46.840
secret though is I don't negotiate with myself. I go on the cold plunge for both the health

605
00:49:46.840 --> 00:49:53.320
purposes because it floods your body right completely. But the real value is the mental discipline

606
00:49:53.320 --> 00:49:57.720
of I don't go, okay, I'm ready and I don't get in one of these light lines here. I'd not

607
00:49:57.720 --> 00:50:01.960
under I jump in. I'm not one that goes above my head. I go under under the water. I dive into it,

608
00:50:01.960 --> 00:50:08.440
right? I don't stand there. I don't stand there. Go, I feel cold right now or like a minute or

609
00:50:08.440 --> 00:50:15.000
like I train my brain when I say go we go and I've done that for decades. And so I'm not in the

610
00:50:15.000 --> 00:50:19.320
place when I say go somewhere else my brain obeys. I'm not I don't let these stories of my head

611
00:50:19.320 --> 00:50:23.480
back and forth trying to have a conversation with myself to try and convince myself do something

612
00:50:23.480 --> 00:50:29.720
I've decided, right? So decision point is everything. So I've trained myself to do it. But also it

613
00:50:29.720 --> 00:50:34.280
produces a massive change. It is not comfortable. I don't think there's been a morning in my life.

614
00:50:34.280 --> 00:50:38.520
I've looked forward to doing it. But it changes you. So that's one thing. The thing I do for

615
00:50:38.520 --> 00:50:44.120
I go on stage I have a routine of how I shift my body. I have a I have a prayer that I do which is

616
00:50:44.120 --> 00:50:49.880
use me Lord and I picture being to serve as many human people as human beings as possible. I see

617
00:50:49.880 --> 00:50:53.720
them not only where they are now. I see where they're going to be by the end of what I'm done.

618
00:50:53.720 --> 00:50:58.520
And then I make this wrackle shift in my body. I make these moves and explosive breath. And then

619
00:50:58.520 --> 00:51:04.520
I storm out there. And then I've taken myself imagined on a zero to 10 to a 20 of intensity. So

620
00:51:04.520 --> 00:51:10.680
now I can drop down to a nine feels like I'm very relaxed. And but I've got a lot more gears in

621
00:51:10.680 --> 00:51:15.720
me than you know. And that's how I can project to the guy at the top of the stadium and hold them

622
00:51:15.720 --> 00:51:20.760
for 12 hours. You know, who wouldn't sit for a three hour movie. Someone spent 300 million dollars

623
00:51:20.760 --> 00:51:25.480
on. And do you think a lot about you diet and nutrition? I'm totally committed to that. And I

624
00:51:25.480 --> 00:51:32.520
also train like a crazy person. And I do hyperbaric oxygen. You name it. I'm a biohacker. And I'm

625
00:51:32.520 --> 00:51:36.360
committed to I have a whole company that does it for people as well. So I've always done that

626
00:51:36.360 --> 00:51:41.480
because I've had to to perform. And I'm 66 going to produce results that you know, we're

627
00:51:41.480 --> 00:51:46.360
designed by a 25 year old, right? But I'm stronger today than I was then. I got more aerobic capacity.

628
00:51:46.360 --> 00:51:50.840
I've got more muscle capacity. So I mean, there's a limit, but I haven't found it yet.

629
00:51:51.960 --> 00:51:56.680
If you follow me, you probably heard me talk about hiring more so than anything else. You probably

630
00:51:56.680 --> 00:52:00.200
see me on behind the diary, which is our other YouTube channel. It's talking about how obsessed I

631
00:52:00.200 --> 00:52:03.320
am with the hiring process. And this really brings me to a recommendation I'd love to give you,

632
00:52:03.400 --> 00:52:08.520
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633
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634
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635
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636
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looking for that you can then invite or apply for the role. LinkedIn is where we go to find the

637
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long-term A players that I have in my team. In fact, employees hired through LinkedIn a 30%

638
00:52:31.800 --> 00:52:36.120
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639
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640
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641
00:52:51.080 --> 00:52:57.720
Tenzen conditions apply. In a world of challenging meaning, where a lot of my viewers are struggling

642
00:52:57.720 --> 00:53:01.080
with meaning, one of the things I've noticed is that it appears, especially with young men who

643
00:53:01.080 --> 00:53:05.480
talked about earlier, it appears that more and more of them are turning to religion and you

644
00:53:05.480 --> 00:53:09.320
mentioned your faith in God there. It's a really interesting phenomenon for me that I've

645
00:53:09.320 --> 00:53:14.040
observed in my own life. I've talked about this a few times. Certain friends of mine who were very

646
00:53:14.040 --> 00:53:19.240
individualistic, they were living the dream in any way that you might define it. They had money,

647
00:53:19.240 --> 00:53:25.400
they had freedom, they had no boss, no dependence, no partner, and suddenly you see their life turn

648
00:53:26.360 --> 00:53:30.440
into what looks like depression, a form of depression, an absence of meaning in their lives.

649
00:53:30.440 --> 00:53:35.320
I wanted to just throw this out there because we are in a society that's I think increasingly

650
00:53:35.320 --> 00:53:40.120
encouraging independence, and there's upsides to independence, of course, we all understand those,

651
00:53:40.120 --> 00:53:44.760
but I wondered if there's a sort of a double-edged sword here when we're you kind of said

652
00:53:44.760 --> 00:53:50.200
earlier about making the world more about just me, me, me and I, and in a world of abundance,

653
00:53:50.200 --> 00:53:56.360
I imagine many more people are going to choose to make it about I, I, I, I, because I can.

654
00:53:56.360 --> 00:54:00.280
I could put a headset on but theoretically, never leave my house. Someone could literally put

655
00:54:00.280 --> 00:54:04.200
a robot puts the food in my mouth. I could have some sex robot that just gets me off.

656
00:54:05.400 --> 00:54:09.480
Money comes in my account by UBI. The reason your friends got depressed,

657
00:54:09.480 --> 00:54:13.640
I've had this happen. I've seen this as well. Most of my friends are all of them. I'm usually

658
00:54:13.640 --> 00:54:17.960
for some reason I gravitated to the men that were 18, 20 years my senior, who brilliant,

659
00:54:17.960 --> 00:54:22.280
and learning from them and seeing where they're going in their life and so forth. But I watch

660
00:54:22.280 --> 00:54:28.120
something like Southern Company and make a billion, too. And then they were happy for like a month,

661
00:54:28.120 --> 00:54:32.120
maybe, and they call me, let's go to this, go to that, and they try to go through some, but I got,

662
00:54:32.120 --> 00:54:36.120
you know, I got a lot of companies, got a lot of kids, I got a lot of things, right? And it's like,

663
00:54:36.120 --> 00:54:41.560
and eventually they all want to get back in the game because we have six human needs. Certainty,

664
00:54:42.920 --> 00:54:46.840
uncertainty, because think about this. If you were certain every moment of your life, you know what

665
00:54:46.840 --> 00:54:50.040
someone's going to say, and I'm sure you've had this somewhat, you know what they're going to say

666
00:54:50.040 --> 00:54:53.640
before they're going to say it. But if you knew what someone's going to say before they're going to say,

667
00:54:53.640 --> 00:54:56.440
you know what's going to happen? Boy, it's going to happen every moment of every day. In the

668
00:54:56.440 --> 00:55:02.040
beginning, it'd be cool. But after a while, what would you feel? Boat out of your mind board. So God,

669
00:55:02.040 --> 00:55:09.240
in her infinite wisdom gave us uncertainty. We need variety. We need surprise. So I ask people,

670
00:55:09.240 --> 00:55:12.440
you're going to state in 15,000 people and they say, how many of you love surprises and everybody

671
00:55:12.440 --> 00:55:16.920
raised saying, yeah, I go bullshit. You love the surprises you want.

672
00:55:17.960 --> 00:55:22.920
The surprises you don't want. You call problems, but we need those two, right? Third need is

673
00:55:22.920 --> 00:55:27.400
significance. They need to feel unique. You need to feel special. They need to feel important.

674
00:55:27.400 --> 00:55:32.840
Who do you think has that need? And all of us, everyone. Yeah. Now some people like Donald Trump

675
00:55:32.840 --> 00:55:36.920
is pretty obvious, right? And some people though, it's like, I don't want significance. I don't

676
00:55:36.920 --> 00:55:39.720
want to be unique. I don't want to be special. That's only because they feel that they get special

677
00:55:39.720 --> 00:55:44.520
to get attacked. Some people do it by earring. Some people, I tap twos in certain areas.

678
00:55:44.520 --> 00:55:48.920
Some by knowing box, box scores about a sport more than anybody else. Some people buy their art.

679
00:55:48.920 --> 00:55:52.280
Some people the way they dress. Some people buy their money. Some people have been more generous.

680
00:55:52.280 --> 00:55:59.160
Everyone finds a way. Okay. However, some people do it through violence. Okay. So let me give you

681
00:55:59.160 --> 00:56:06.200
another seed. Why is violence always been with us? If I feel I'm insignificant, and this is,

682
00:56:06.200 --> 00:56:11.480
by the way, even more powerful in most men's cases, because the nature of testosterone, right?

683
00:56:11.480 --> 00:56:19.240
Stosterone is about significance. It's about being dominant, right? So if I'm in a community,

684
00:56:19.240 --> 00:56:23.800
and I'm driving by or I'm walking by this community, and it's a tough community, a tough environment,

685
00:56:23.800 --> 00:56:29.240
somebody comes up with a gun to my head. I've never met him in my life. Why? Well, first of all,

686
00:56:29.240 --> 00:56:32.680
how certain do you think that person is you're going to respond when they put a gun to your head?

687
00:56:33.240 --> 00:56:36.040
Before you may not have paid attention to them, but you're going to pay attention now.

688
00:56:36.680 --> 00:56:40.120
How significant are they in your life on a zero to 10 scale with that gun to your head? They're

689
00:56:40.120 --> 00:56:44.040
the most significant thing on earth. And by the way, every time it's a little different,

690
00:56:44.040 --> 00:56:50.120
they give variety. Anytime you meet a belief, an emotion, or a behavior meets at least

691
00:56:50.120 --> 00:56:54.280
three of these six needs, you will become addicted to that thought, that feeling of that behavior.

692
00:56:54.280 --> 00:56:57.960
It could be a positive one or a negative one, but you will become addicted to it. So

693
00:56:58.760 --> 00:57:05.240
violence connects to those three, but you can also get significance by tearing other people down.

694
00:57:06.200 --> 00:57:10.360
So why do we have so many warriors in their little house doing their little virtual signaling,

695
00:57:10.360 --> 00:57:14.920
doing what they're doing? Because they're done with their life. And it used to be, I'd have to

696
00:57:14.920 --> 00:57:19.320
confront you. Now I don't confront you. Don't even know who I am. I can say all this terrible

697
00:57:19.320 --> 00:57:23.400
shit. And I'm sitting in my more place and make my seal feel significant because I make you

698
00:57:23.400 --> 00:57:27.720
smaller. I'm bigger. It's why social media is so terrible. There's great things to show me.

699
00:57:27.720 --> 00:57:31.480
It's what's so terrible about it. It's like people now can meet their need for significant

700
00:57:31.480 --> 00:57:35.960
without much effort. No consequence. You come and say this directly to me, you're going to pay

701
00:57:35.960 --> 00:57:42.200
a price of some sort, right? That's no longer there. Now, fourth need, connection and love.

702
00:57:43.560 --> 00:57:46.840
Everybody wants to love. Most people settle for connection because they've had love at one

703
00:57:46.840 --> 00:57:51.720
point. It was so painful when it ended. They decided to settle for connection. How can you get it?

704
00:57:51.720 --> 00:57:56.680
You can get it by going for a run and feeling connected to God of the universe and nature. You can

705
00:57:56.680 --> 00:58:03.000
get it by prayer. You can get it by being with some friends. You can get it by making love. You can

706
00:58:03.000 --> 00:58:07.240
get it by getting a dog. If nothing else, get a dog. No, get a cat. Cats leave. But you know, dogs

707
00:58:07.240 --> 00:58:10.200
you leave for two minutes. It's like you've been gone for six months. They'll make you feel very

708
00:58:10.200 --> 00:58:14.600
loved. There's a million ways to feel connection and love. Some are positive. Some are negative.

709
00:58:14.600 --> 00:58:19.080
Some people get connected by their problems. They're always comparing problems. You've ever seen

710
00:58:19.080 --> 00:58:22.200
two people comparing, but I have this. Well, you think that's bad. Let me tell you mine.

711
00:58:22.200 --> 00:58:26.840
They're arguing over significance and they're connecting through their problems, right? So the

712
00:58:26.840 --> 00:58:35.880
biggest drug on earth is not cocaine. It's not fentanyl. It's not dope. It's problems because

713
00:58:35.880 --> 00:58:40.600
the deepest fear everybody has is they're not enough. And our deeper fears if we're not enough,

714
00:58:40.600 --> 00:58:44.200
we won't be loved. I've never met a human being. I've worked with kings, queens,

715
00:58:45.160 --> 00:58:50.200
winners of everything you can imagine. Academy Awards, scientists, there's some point in which you

716
00:58:50.200 --> 00:58:54.760
might feel for someone you care about most that you're not smart enough, young enough, old enough,

717
00:58:54.760 --> 00:58:58.840
pretty enough, funny enough, rich enough, playful enough, something enough. And as the worst

718
00:58:58.840 --> 00:59:04.760
feeling on earth, to feel like you are unloved and worthless is internal death. So people come up

719
00:59:04.760 --> 00:59:10.360
with a story. It's just because I have, you know, I have this dyslexia. That's why. Or it's because

720
00:59:10.360 --> 00:59:14.280
I was raped and maybe they really were rapists. I'd like to kill the guy that hurt them,

721
00:59:14.280 --> 00:59:17.960
but that's not why they're feeling what they're feeling right now. It's because they're fearful.

722
00:59:18.600 --> 00:59:23.160
And so if you have a big problem, that's why I'm not where I want to be. It's not that I'm not

723
00:59:23.160 --> 00:59:27.640
enough and not worthy of love. And so people use problems the way to connect. Now these first four

724
00:59:27.640 --> 00:59:32.600
needs, certainty, uncertainty, you can see how they'd have a conflict. But if you ever rented a

725
00:59:32.600 --> 00:59:39.880
movie you've already watched. Yeah. Get a life. Yeah. I have to. Why would we do that?

726
00:59:39.880 --> 00:59:43.560
Because we're certain it's good, but it's been long enough that we hope it's been,

727
00:59:43.560 --> 00:59:47.080
there's a variety. We won't remember it all. I'll have a variety once again. So you can

728
00:59:47.080 --> 00:59:51.720
meet multiple needs through the same task potentially. But certainty, uncertainty,

729
00:59:51.720 --> 00:59:57.800
significance, here you are in Hollywood. Why did people come to Hollywood? Be famous and

730
00:59:57.800 --> 01:00:03.080
be famous, right? They know what that really is if they did some of them move away from it. But

731
01:00:03.080 --> 01:00:07.720
significance is what they're looking for. But what they really want is love. That's what everybody

732
01:00:07.720 --> 01:00:12.360
wants. But you know, the problem is they think if they're significant, everyone's going to love them.

733
01:00:12.360 --> 01:00:16.840
And I get these clients without mentioning any names, the biggest names in Hollywood,

734
01:00:16.840 --> 01:00:20.600
the biggest names in sports. And you know what their number one thing is? They're angry.

735
01:00:21.320 --> 01:00:25.640
Why are they angry? Because they thought if I'm significant, everybody loved me. And now they go

736
01:00:25.640 --> 01:00:29.400
people rip me online to interrupt me with my family trying to have dinner. They don't give a

737
01:00:29.400 --> 01:00:33.000
shit about me. They just want to picture. They just want this. And if I don't do it, they write

738
01:00:33.000 --> 01:00:37.560
that about me. They care about themselves. They care about themselves. And so what happened is I

739
01:00:37.560 --> 01:00:42.760
thought by being significant, I would be loved. And now I'm super significant. And I'm not loved.

740
01:00:42.760 --> 01:00:48.040
I'm attacked because the more you try and push your significance on someone, the less significant

741
01:00:48.040 --> 01:00:53.400
they make you. If you love someone, there's nothing more significant than true love, not a trade,

742
01:00:53.960 --> 01:00:58.520
not all love you if you give me something genuine love. And if that happens, you become significant

743
01:00:58.520 --> 01:01:02.760
in people's lives. But that's the number one challenge in this community. So significance love

744
01:01:02.920 --> 01:01:07.160
attack. If you're significant, you're the individual. But I need to be connected. Well, if I'm

745
01:01:07.160 --> 01:01:12.600
so connected, who am I? And that's the pull. The secret to it all of the final two needs. These

746
01:01:12.600 --> 01:01:18.200
are the spiritual needs, not religious, but spiritual. And that is we all must grow. When you grow

747
01:01:18.200 --> 01:01:23.240
you feel alive. And if you don't grow, you start to die inside. And this isn't my rule. Everything in

748
01:01:23.240 --> 01:01:27.400
the universe grows or dies. As you well know, this is the law of the universe. If your relationship's

749
01:01:27.400 --> 01:01:30.920
not growing, it's dying. Don't bullshit yourself. If your business is not growing, your

750
01:01:30.920 --> 01:01:34.840
business man, you know, it is not growing. It is dying. You've been to do something now, right?

751
01:01:35.720 --> 01:01:41.160
But we grow. So we have something finally to give, which is where meaning comes in life. When I

752
01:01:41.160 --> 01:01:45.080
grow, I have something more to give. And if I can give that to someone, then my life is more

753
01:01:45.080 --> 01:01:50.520
meaningful than just the pleasure of I have the machine that makes me feel pleasure in certain parts

754
01:01:50.520 --> 01:01:55.640
of my body and feeds me and all the things you talked about. If you went to Vegas and you pull

755
01:01:55.720 --> 01:02:01.800
down that, you know, that little jukebox thing and you get boom, boom, boom, bars, bars, bars.

756
01:02:01.800 --> 01:02:07.400
What's your reaction? Amazing. Amazing. So, and you pull the second time and you get it again.

757
01:02:08.280 --> 01:02:15.320
Amazing. You get it again. That's amazing. And now you do a hundred times. Yeah, that's amazing.

758
01:02:15.320 --> 01:02:20.520
And now you have as a job. If you do this and you got a predictive welcome, the fact that you

759
01:02:20.520 --> 01:02:24.920
don't know what the outcome is, that's the jackpot in it. They get someone hooked on anything.

760
01:02:25.640 --> 01:02:31.560
That's what makes it significant because it's scarce. Right. So when you do this, if I said to

761
01:02:31.560 --> 01:02:36.840
you, Assama bin Laden, what would you say is top need driving for us? Was it certainty? Was it

762
01:02:36.840 --> 01:02:43.000
variety? Was it significance? Was it love? Was it growth or contribution? I'd say probably

763
01:02:43.000 --> 01:02:49.560
significance 100%. He was one of, I forgot the number 27 children. I literally was 27 children.

764
01:02:49.560 --> 01:02:55.400
He was a nobody. He took his dad's money. He was not very religious. And he went to Afghanistan

765
01:02:55.400 --> 01:02:59.960
and used his money and became significant. Not by shooting people. He provided resources.

766
01:02:59.960 --> 01:03:04.440
And then all of a sudden his entire life changed. How do you know? The most significant thing is

767
01:03:04.440 --> 01:03:10.440
he sent other people to a die. He didn't go to die. He sent other people. Now, his number one

768
01:03:10.440 --> 01:03:14.840
drive is significance and his way of doing it was get other people to die. On that same day,

769
01:03:14.840 --> 01:03:18.840
9-11, there were men and women in the fire department, police department who,

770
01:03:18.840 --> 01:03:23.560
when are those buildings knowing it a good chance they would die to save a stranger?

771
01:03:25.400 --> 01:03:30.360
Also driven by significant support with different rules. If I die a hero, my life is meaningful.

772
01:03:31.080 --> 01:03:37.560
And that's a meaningful life. So people can even have the same need structure. But their beliefs

773
01:03:37.560 --> 01:03:43.080
about how to meet those needs are the most important thing. And the needs of connection and love,

774
01:03:43.080 --> 01:03:47.320
growth and contribution have no downside. Certainly make, if you have certain needs,

775
01:03:47.320 --> 01:03:49.960
your number one thing, you're always trying to keep life the same way. And you're going to be

776
01:03:49.960 --> 01:03:54.040
stressed out. Especially when they are, you're going to be really stressed out. If you're a variety

777
01:03:54.040 --> 01:03:58.920
person, you can have a lot of fun. But eventually it's not much variety of life. You describe

778
01:03:58.920 --> 01:04:01.880
for all these people. Now they have the money. They have the sex. They have this. They have that.

779
01:04:01.880 --> 01:04:06.840
They have the woman. They have the notoriety. They have the academy word. It all gets old.

780
01:04:07.880 --> 01:04:11.880
Because if we're not growing, it doesn't matter. How many people do you know that were famous

781
01:04:11.880 --> 01:04:15.320
who are rich, who had supposed the everything people want and took their own life?

782
01:04:16.600 --> 01:04:20.280
Why do they take their life? They stop growing and stop having a sense of meaning by giving.

783
01:04:20.840 --> 01:04:26.680
You could show you actually example after example of people. So these need structures in the

784
01:04:26.680 --> 01:04:31.720
new world have to be met. We can meet Cerny right now very easily by going online and controlling

785
01:04:31.720 --> 01:04:36.120
our communication. That's why people text. That's much easier than communicating back and forth

786
01:04:36.120 --> 01:04:40.680
with someone, right? We can get variety by going online so easily now. We can get significance

787
01:04:40.680 --> 01:04:44.760
terror the people down or work on something significant we think, right? AI explore the world.

788
01:04:45.320 --> 01:04:50.200
We can get a sense of connection to people online or through a robot or these days people

789
01:04:50.200 --> 01:04:54.600
have an AI and they talk to it like it's their boyfriend or girlfriend because it totally affirms

790
01:04:54.600 --> 01:05:00.040
them. They say something idiotic and they tell you you're so smart, right? You better, right?

791
01:05:00.040 --> 01:05:05.080
But you're missing growing and contributing. If you're missing growing and contributing, you will

792
01:05:05.160 --> 01:05:10.200
not feel fulfilled. You as a person, if I read your books correctly and I didn't read them all,

793
01:05:10.200 --> 01:05:15.720
but that piece of it probably the best lesson you got early in life was there's the science of

794
01:05:15.720 --> 01:05:19.640
achievement. There's the art of fulfillment. There are two different skills. If you want to

795
01:05:19.640 --> 01:05:24.200
store in a life you need both. You go to the east. They're really great about fulfillment. They can

796
01:05:24.200 --> 01:05:30.440
live in poverty and feel totally happy and connected to God of the universe. You come here and people

797
01:05:30.440 --> 01:05:34.840
can have an incredible external life, but they're internal life often not so nice. They get really

798
01:05:34.840 --> 01:05:38.920
pissed off because they didn't get their special sauce on their burger, right? It's a different world.

799
01:05:38.920 --> 01:05:43.880
I believe you can merge those two. How? You master the science of achievement. There are rules to

800
01:05:43.880 --> 01:05:48.040
achieve as you well know. We run all a book with 33 rules in it. Me too, right? So I know those

801
01:05:48.040 --> 01:05:53.080
rules. I know books on finance. Three of them. I want an answer. Is it still possible to win the

802
01:05:53.080 --> 01:05:57.400
financial game because so many young people think it can't be done? So I interviewed 50 of the greatest

803
01:05:57.400 --> 01:06:01.800
financial people alive today. All started with nothing. All billionaires. Nobody from the Lucky

804
01:06:01.800 --> 01:06:06.200
Sperm Club. They all did it on their own. Ray Dalio, Carl Icon, Warren Buffett, all of them.

805
01:06:06.200 --> 01:06:09.720
And that's what I found. They're all different, but I'm a modeler. I found the strategies that

806
01:06:09.720 --> 01:06:14.920
are common between them. And I applied them. I taught other people about the books, but I applied

807
01:06:14.920 --> 01:06:19.800
on myself. That's how my businesses and my life grew geometrically. I modeled. I didn't have to

808
01:06:19.800 --> 01:06:24.280
learn on my own experience. You follow? I've got to ask you some questions here on those two points.

809
01:06:24.280 --> 01:06:28.200
So on these six needs, because I also want to ask you about the 50 rich people that you've

810
01:06:28.200 --> 01:06:32.680
interviewed for the books, but on those six needs, when you look at someone like me and you look

811
01:06:32.680 --> 01:06:39.320
at the broad world that I'm heading towards as a 30-year-old man, what configuration of these needs?

812
01:06:41.000 --> 01:06:44.920
Well, I'll tell you what creates all the pain first. Okay, please. So if I go to room and I'll say,

813
01:06:44.920 --> 01:06:49.080
I explain these needs like I have. I know this is going to lecture here. I didn't mean to be that,

814
01:06:49.080 --> 01:06:52.440
but I just want to share because I'm so passionate about it. And I'll get people to understand what

815
01:06:52.440 --> 01:06:57.480
they are. And then I ask them, I want you right down what you think your top two needs have been,

816
01:06:57.480 --> 01:07:03.000
not in what you want, but in the way you've been living. Because people might want love,

817
01:07:03.000 --> 01:07:06.600
but they think they have to be significant before they can get it, or they might want love,

818
01:07:06.600 --> 01:07:11.400
but they want certainty that level never go away. You follow me? And so that modifies things.

819
01:07:11.400 --> 01:07:15.400
And I'll say, so the way you live, the way you live, where it would have been the top two,

820
01:07:15.400 --> 01:07:19.960
and then I say, I want you to write a paragraph about what's the downside of having that one so

821
01:07:19.960 --> 01:07:26.200
high on your list? And it's amazing. So then I say, now write what you think your list top two

822
01:07:26.200 --> 01:07:31.400
should be to go to the next level of your life. Okay. That's how they you do that. What do you

823
01:07:31.400 --> 01:07:35.560
think your top two needs? I see you're doing an array, which I love. I love how active you are.

824
01:07:35.560 --> 01:07:40.200
So what would you say your top two have been up until now? I think if I'm being completely honest.

825
01:07:40.200 --> 01:07:45.320
Yes. And I, by the way, I want to thank you because I watch several pieces and you are,

826
01:07:45.320 --> 01:07:49.560
you know, I'm also thinking about it. There's just no, I'm going to die some day. So there's no,

827
01:07:49.560 --> 01:07:54.680
even if being honest makes me look bad, it's a fact because my, of course, like significance,

828
01:07:54.680 --> 01:07:59.720
of course, yes, especially from where I, you know, came from where I came from. Yeah. That was

829
01:07:59.720 --> 01:08:04.040
the big problem was, you know, being different and not in a good way. Right. And then I would say,

830
01:08:06.200 --> 01:08:11.160
interestingly, it feels like uncertainty and significance. I really, really high for me because

831
01:08:12.040 --> 01:08:16.440
yes, yes, I've for some reason I have a very huge appetite for uncertainty. Yeah,

832
01:08:17.160 --> 01:08:21.320
the structure, you're wired that way in a beautiful way. It also leads to learning for you.

833
01:08:21.320 --> 01:08:25.000
That's one of your vehicles for learning. Is it not? Yeah. Yeah. Dropping out of school,

834
01:08:25.000 --> 01:08:29.080
stopping going to school when I was young, dropping out of university, quitting jobs where,

835
01:08:29.080 --> 01:08:32.600
you know, I shouldn't have quit them after a month. Which by the way, if certainty was your top

836
01:08:32.600 --> 01:08:36.600
need, would you have done that? No. No. No. Completely. So the units down this, these are,

837
01:08:36.600 --> 01:08:40.440
I'm talking about the six controlling forces of your life. There's a million stories about your

838
01:08:40.440 --> 01:08:45.480
life, but there's only six reasons you do anything. Yeah. Have all these stories were reasons. So

839
01:08:45.480 --> 01:08:49.080
what would you say would be the downside of that? They're about whether with the minute

840
01:08:49.080 --> 01:08:53.480
upsides, right? Yeah. Yeah. Yeah. Right. Yeah. We're sitting here because they're upsides. Your

841
01:08:53.480 --> 01:08:57.080
desire for significance made you look for significant ideas, significant application,

842
01:08:57.080 --> 01:09:02.440
succeed in the downsides of what any significance is at the top. Not because it's valuable.

843
01:09:02.440 --> 01:09:06.760
Significance is valuable period. Everyone's on it. But it's the sequence. So if it's the top

844
01:09:06.760 --> 01:09:11.640
your list, what's the downside? And me, it costs me connection and love and all these and some

845
01:09:11.640 --> 01:09:15.880
of these other opportunities. That's correct. Which is what you really want underneath at all.

846
01:09:15.880 --> 01:09:20.440
Yeah. Your desire for significance really came from the fact that you were not

847
01:09:20.440 --> 01:09:24.360
loved and connected by people. People judge you the color of your skin. They put you in a community

848
01:09:24.360 --> 01:09:29.480
where you were different. You were outside the, so it's like, I'll show them. Yeah. Yeah.

849
01:09:29.480 --> 01:09:33.720
Right. Yeah. Which by the way is a very healthy response. Right. But now at this stage of your

850
01:09:33.720 --> 01:09:37.240
life, yeah, this is the gift that you have now at this stage of your life, right? You're entering

851
01:09:37.240 --> 01:09:42.680
this second season, right? Yeah. Now you don't have to be driven by that anymore. Yeah. You are

852
01:09:42.680 --> 01:09:46.360
the art significant. Yeah. Like what more are you going to do this in a significant? I'm sure you'll

853
01:09:46.360 --> 01:09:50.040
find more significant things to do. But you've done so many significant things. You've helped millions

854
01:09:50.040 --> 01:09:52.920
of people. I'm sure through your insights, your elements, you've written books, you've built

855
01:09:52.920 --> 01:09:59.800
businesses, and you're only 33 years old. That's pretty, effing awesome. Right. So now you get the

856
01:09:59.800 --> 01:10:04.520
leisure of be able to set back and say now with the greater level of consciousness, what would I

857
01:10:04.520 --> 01:10:08.840
de-leave you my top two? What would you say your top two need to be to have the next level of your

858
01:10:08.840 --> 01:10:13.160
life to go to the next level for you? It's really easy for me to answer this question. Connection

859
01:10:13.160 --> 01:10:18.200
and love and the need to grow and give. Yes. Yes. Yeah. Well, those are two different ones.

860
01:10:18.200 --> 01:10:22.920
Condition. Okay. Growth and contribution of those two, which one do you think is even more important

861
01:10:22.920 --> 01:10:27.400
for you? Oh, God. Of those two. Yeah. It's hard because one you can see is the vehicle to the

862
01:10:27.400 --> 01:10:30.040
other. Yeah, exactly. I understand that. But I'm asking a different question. I'm saying which is

863
01:10:30.040 --> 01:10:35.960
more important to feel? Experience. It would be contribution. Yes. So for you, you're saying love and

864
01:10:35.960 --> 01:10:43.720
contribution? I'm saying love and contribution. And what order? Love us and then contribution.

865
01:10:43.720 --> 01:10:48.440
It's a good choice. I tried, in my head, I tried the other way around that I thought, no, it's

866
01:10:48.440 --> 01:10:51.640
almost like that like monks have said to me many years ago that you need to fill up your cups so

867
01:10:51.640 --> 01:10:54.440
you have something to pour out for others. Yes. And that's what I was thinking of. I was thinking

868
01:10:54.440 --> 01:10:58.120
it doesn't work the other way around. That was wise choice. Most people would make that choice. I

869
01:10:58.120 --> 01:11:03.800
for most of my life was contribution first and then love. It was my way of earning love. And so

870
01:11:03.880 --> 01:11:08.280
like I'd be on stage for 13 hours. And this is before people had phones and everybody wants to

871
01:11:08.280 --> 01:11:12.680
sign something and give me a hug. I work my guts out. And then that was my take it in time.

872
01:11:12.680 --> 01:11:15.880
So I'd be there, finish it one, thirty or two in the morning and I'd be there till three,

873
01:11:15.880 --> 01:11:20.280
thirty till every person had an autograph got, you know, they're hugged and everything else.

874
01:11:20.280 --> 01:11:26.840
Now it's pictures a lot faster. But that was my life. I met my wife, sage, changed my entire life.

875
01:11:26.840 --> 01:11:32.760
She didn't care of that. I was 20 Robins. She just loved me. And all of a sudden, I never thought

876
01:11:33.480 --> 01:11:39.880
12,000, 15,000, 20,000 people could love pouring out. You could compare one person to pair,

877
01:11:39.880 --> 01:11:45.160
but way beyond that. So now I've finished it and when I give my guts, I go to one in the morning.

878
01:11:45.160 --> 01:11:49.240
But then I get up and I leave, right? You know, I take pictures in the middle of the day of

879
01:11:49.240 --> 01:11:52.920
it. But then I leave at that time. I'm going to be with my wife. And it switched where love is

880
01:11:52.920 --> 01:11:56.440
there because think about this. If contribution is first and this is what a lot of people do,

881
01:11:57.240 --> 01:12:01.640
then it's a way to protect yourself from feeling rejected. Because if I am always giving to you,

882
01:12:01.640 --> 01:12:05.560
truly generously over beyond that, you can imagine. And then you treat me like shit,

883
01:12:05.560 --> 01:12:09.000
well, then you're clearly the problem, right? I don't have to think I'm not enough.

884
01:12:09.720 --> 01:12:14.040
So, but the more honest way is love because if it's love first, now I'm giving because I want to,

885
01:12:14.040 --> 01:12:18.840
not because I have to. Does that make sense? So tell me how you think that would change your life

886
01:12:18.840 --> 01:12:23.000
if you made love and contribution your top two and the way you actually live. Because you already

887
01:12:23.000 --> 01:12:26.920
value love and contribution. But if they were the highest priority, how would it shift your life

888
01:12:26.920 --> 01:12:33.240
at the better in your mind? I feel like I would be significantly less stressed. I correct.

889
01:12:34.200 --> 01:12:39.720
Absolutely correct. So when I ask the audience this, I have them right down. And I've got 15,000

890
01:12:39.720 --> 01:12:44.760
people. And I'll say, okay, how many have certainty on your list? And they've come to an event that

891
01:12:44.760 --> 01:12:50.760
is a fire walk, right? And you get like 50, 60% of the rooms on the top in their top two of their

892
01:12:50.760 --> 01:12:54.920
list, right? Because it's them in our culture. It's still the most important one. It's the foundation.

893
01:12:54.920 --> 01:12:58.040
It's the one that's going to have the biggest problem with AI because they want things to stay

894
01:12:58.040 --> 01:13:01.880
the same. And life isn't the only thing that's for certain is change. And now rapid change,

895
01:13:01.880 --> 01:13:07.960
like geometrically rapid change, okay? Variety, small number, significance, shout through the roof.

896
01:13:07.960 --> 01:13:13.320
Social media has made significance disproportionate in our culture and it's why people are so unhappy.

897
01:13:13.880 --> 01:13:18.200
You used to maybe compare most yourself to your neighbors or your friends. Now you compare yourself

898
01:13:18.200 --> 01:13:23.320
to a billionaires of which there's only 3,000, right? And so you're like, my life's not that great

899
01:13:23.320 --> 01:13:27.320
anymore. Or you compare it to pictures that have been doctored. A friend of mine owns a

900
01:13:27.320 --> 01:13:32.440
Germany says, so you can't believe it. Women and men come in here who are influencers. They lay

901
01:13:32.440 --> 01:13:37.320
everything out and then they do their video and they never work out. They're 27 years old. They

902
01:13:37.320 --> 01:13:40.520
don't have to work out for shit. I mean, it's like they do a minute workout. They got jeans. They're

903
01:13:40.520 --> 01:13:45.720
just fine. They don't even do the workout. It's all pictures. It's all bullshit, right? You know,

904
01:13:45.720 --> 01:13:49.480
because it makes me so mad because you know, real people, they're working hard to make something happen.

905
01:13:49.480 --> 01:13:54.120
So that's why people get so women, especially depressed comparing themselves to images that are

906
01:13:54.120 --> 01:13:59.000
not even real, right? It's totally absurd. So when I do with the audience, though,

907
01:13:59.640 --> 01:14:04.840
certainty and significance is 80% of the room, right? There's growth, people, contribution, people,

908
01:14:04.840 --> 01:14:09.240
but that's the dominant force because of our cultural conditioning and because certainty is basically

909
01:14:09.240 --> 01:14:14.200
survival tool. Then I've asked them to do what you did and I say, okay, tell me, I don't tell

910
01:14:14.280 --> 01:14:18.600
anything like I didn't tell you anything. And then I say, okay, who has certainty on their list now?

911
01:14:19.080 --> 01:14:23.320
In a room of 15,000 people, 12,000 people, there might be like five or because there's five people

912
01:14:23.320 --> 01:14:28.360
that really don't like pain. So I point that out to them and they look at me and then I go, okay,

913
01:14:28.360 --> 01:14:32.520
how many you got, you know, variety, you'll be more variety. How many got significance? The number

914
01:14:32.520 --> 01:14:37.160
plummets, just like you did with you people. I didn't tell them anything. Their own intelligence

915
01:14:37.160 --> 01:14:41.560
knows this, right? How many got love through the roof, right? Contributions through the roof,

916
01:14:41.560 --> 01:14:45.720
growth through the roof, those are the ones that expand. And then we show people how to condition

917
01:14:45.720 --> 01:14:49.880
that though, because it's one thing to know it. It's another thing to train it in your body to make

918
01:14:49.880 --> 01:14:54.120
those priorities happen in your life, right? Just like any other habit, looking at anything else,

919
01:14:54.120 --> 01:14:57.960
you have to build the neurology of that. You have to practice putting yourself in those

920
01:14:57.960 --> 01:15:02.920
states over and over again, where you make the value based on love or you make the value based on

921
01:15:02.920 --> 01:15:08.840
contribution. See, before you do something to be significant and you miss out on some of the love.

922
01:15:08.840 --> 01:15:13.320
Now, love is probably always what you want it. That's why you can make that decision so quickly,

923
01:15:13.320 --> 01:15:17.480
right? But now I'm going to go for that first, not this securitist route. By the way, you will

924
01:15:17.480 --> 01:15:22.360
still be significant. You'll be loving first and you'll be contributing and that will make you

925
01:15:22.360 --> 01:15:29.080
significant. Is it really possible to change like that deeply? No, not at all. I've never been able

926
01:15:29.080 --> 01:15:34.840
to do that. No, no, I have 49 here. I've never seen that happen. No, I was thinking really,

927
01:15:34.840 --> 01:15:38.120
really deeply about what you were saying and I was thinking there will be some people that are

928
01:15:38.120 --> 01:15:44.760
listening. And I think there was maybe a part of me, my conscious that's like, because that's a

929
01:15:44.760 --> 01:15:48.840
journey I've never gone on before. I've never shifted from the discussion. Well, you're not going

930
01:15:48.840 --> 01:15:54.360
to do it by discussion. You have to have leverage. And what is that? However it is, you have to have

931
01:15:54.360 --> 01:15:58.760
something you value more than your present way of doing things. Leverage can be pain or pleasure,

932
01:15:59.480 --> 01:16:07.640
so not my fiance. I understand how you got to LA. A little leverage, right? Her love, her happiness

933
01:16:07.640 --> 01:16:12.760
for joy. Oh, that's beautiful. That's a face, my girl. You and Sage. That's awesome. You're good

934
01:16:12.760 --> 01:16:17.480
to put in people's day with their pictures. That's impressive. It's a beautiful fight. Yeah, I love

935
01:16:17.480 --> 01:16:21.960
her so much. We've been together 25 years. I love her more today than ever before. She has a

936
01:16:21.960 --> 01:16:26.680
force in nature, this woman. Really, really great. But yes, she's leveraging my life. My

937
01:16:27.640 --> 01:16:32.360
youngest daughter's massive leverage. It's four and a half years old. It's beautiful. But I'll

938
01:16:32.360 --> 01:16:37.960
give an example. I worked with a woman one time on stage and she was a colon therapist and

939
01:16:38.920 --> 01:16:45.320
vegan. But she was always sick because she's so stressed all the time trying to be perfect at

940
01:16:45.320 --> 01:16:51.240
everything. There's a constriction in her body, right? And the level stress was just ridiculous,

941
01:16:51.240 --> 01:16:55.560
right? So I was trying to get her to have some other options about what to do without

942
01:16:55.560 --> 01:16:59.400
boring the whole story. I'm looking for leverage always. That's how you get someone to make a change.

943
01:16:59.400 --> 01:17:04.280
You got to get make change a must, not a should. Not me making it to you. If I put a gun to your head,

944
01:17:04.280 --> 01:17:09.400
that's leverage. But some people rather die than them to your will. You have to find out what moves

945
01:17:09.400 --> 01:17:13.240
that person is unique for everyone. Not what motivates them. I hate the word motivation. I've never

946
01:17:13.240 --> 01:17:17.240
used it. I want to know your drives. Look, if you're fat, you're motivated to eat. I want to know

947
01:17:17.240 --> 01:17:21.560
what's underneath. I want to know what the drives are. So this woman, I'm trying to help her make

948
01:17:21.560 --> 01:17:26.280
changes. And I show her these things and see the consequences. And she wouldn't change, wouldn't

949
01:17:26.280 --> 01:17:32.280
change. So I finally, I said, I mean, I got to push this later. It's like I said, how long

950
01:17:32.280 --> 01:17:36.680
I wouldn't tell her this? I ask. I said, how long with a person with a level of stress? Well,

951
01:17:36.680 --> 01:17:41.240
these things you're doing and these ailments, how long will the person like that live if they don't

952
01:17:41.240 --> 01:17:49.640
change? And she paused and she thought, she said, probably to 35, how old are you? 32.

953
01:17:50.600 --> 01:17:53.960
It's like, okay, she's going to change now. Maybe she's going to do it, right? That's the leverage. She's

954
01:17:53.960 --> 01:18:02.280
got to change. But I can't change. I just can't. It's just how my life is. I said, well, I said,

955
01:18:02.280 --> 01:18:10.040
this session is on videotape, you know? And I said, how do you think your daughter's going to feel

956
01:18:10.040 --> 01:18:14.200
when she's carrying your coffin? And she knows that you knew you could shift this and you didn't.

957
01:18:15.320 --> 01:18:18.760
This is pretty intense. My chief thinks she's going to die if she didn't do it. She probably could.

958
01:18:18.840 --> 01:18:24.520
So I'm picking up big leverage, right? Because I know that's horrible, but I can't change.

959
01:18:25.560 --> 01:18:28.840
And part of my head, I'm like, holy shit, she's not going to change here. What the hell's

960
01:18:28.840 --> 01:18:36.520
going to change her? And then I said to her, I said, yeah, what if her new mother is a meat eater?

961
01:18:37.560 --> 01:18:43.560
And she exploded on stage. That is not happening. I will not make this happen. I mean, she went

962
01:18:43.560 --> 01:18:49.640
berserk. And she goes, fine, I'm changing this now. There is always leverage. There is

963
01:18:49.640 --> 01:18:54.760
something that will make change a must and not a should. Change is never a matter of ability.

964
01:18:54.760 --> 01:18:59.080
It's always a matter of strong enough reasons of motive. If you got strong enough reasons,

965
01:18:59.080 --> 01:19:02.360
you can do just about anything. But if you have weak reasons, you're not going to do anything.

966
01:19:02.360 --> 01:19:08.520
So the fact that you understand this is our discussion. In an event, you'd be in a rather

967
01:19:08.520 --> 01:19:12.680
peak state. And I take you through a process of consequence where you will envision

968
01:19:12.680 --> 01:19:16.440
what the consequences are. And then you can make that shift. And you still got a condition that

969
01:19:16.440 --> 01:19:21.160
this specific change is the hardest one. I think a lot of people might say I was thinking for it as

970
01:19:21.160 --> 01:19:26.440
life events to come and becoming a father. Yes, it's often that we'll do that. We'll absolutely

971
01:19:26.440 --> 01:19:31.720
shift a lot of people. Becoming a father, getting married, falling in love, there's certain events

972
01:19:31.720 --> 01:19:37.000
losing people will make you reevaluate things. Haining a birthday, you know, you're 33. When you

973
01:19:37.000 --> 01:19:41.400
hit your 40th birthday, I'm sure you don't think it'll be any different. I remember people telling

974
01:19:41.400 --> 01:19:46.920
you that, but you tend to reevaluate for some weird reason or a culture. And after 40, usually

975
01:19:46.920 --> 01:19:54.360
a five year or 50 year or 60 year, it's just part of the way we look at life. There's a process

976
01:19:54.360 --> 01:19:59.560
you go through and there'll be different things that trigger you. But when you want a real lasting

977
01:19:59.560 --> 01:20:03.640
change, you have to change the driving force. When we change these, it's changing your values.

978
01:20:04.280 --> 01:20:09.000
So again, like think about how your brain is a predictor. And it's trying to close the gap

979
01:20:09.000 --> 01:20:13.160
between what it's predicting what reality is. When it's not working, it looks for an answer. When

980
01:20:13.160 --> 01:20:17.560
you get to the point where your old strategy doesn't work enough and you have enough pain,

981
01:20:17.560 --> 01:20:21.720
you will search for something new. And if at that time we can give you something that actually works,

982
01:20:21.720 --> 01:20:26.120
you'll grab it. It's like if you're drowning in a sea of confusion and I throw your life

983
01:20:26.120 --> 01:20:30.440
after you're not going to go, I don't like the color. You know, you're going to grab a hole

984
01:20:30.440 --> 01:20:35.080
then it comes into your unconscious. And the last thing I'd say about that is it's also about

985
01:20:35.080 --> 01:20:40.280
going beyond your conscious mind, right? If you ever try to do something and then sabotage

986
01:20:40.280 --> 01:20:44.840
yourself, it's just consciously you want to one thing subconsciously another. I believe all

987
01:20:44.840 --> 01:20:50.680
lasting change happens in an altered state. When I say an altered state, you call it hypnosis,

988
01:20:50.680 --> 01:20:55.240
I tell you, I'm a dehypnotist. Most people walk around in hypnosis. People tell me like,

989
01:20:55.240 --> 01:20:59.640
you can't hypnotize me. And they're going to hypnotize state in that moment. Do you ever drive

990
01:20:59.640 --> 01:21:03.800
your car and then something cuts your attention and you stay focused on it too long. And also,

991
01:21:03.800 --> 01:21:08.760
you realize, holy shit, who's been driving the car? Yeah. That was a, that was a hypnosis state.

992
01:21:08.760 --> 01:21:14.120
Hypnosis just means you're inside, not outside most of the time. And in a hypnotic state,

993
01:21:14.120 --> 01:21:18.840
what goes in goes in deeper than in just a consciousness state. That's why I like doing storytelling.

994
01:21:18.840 --> 01:21:23.000
And I'm, my wife and I are, there's certain things in life that just shouldn't happen,

995
01:21:23.000 --> 01:21:27.880
that are inhuman and trafficking is one of them. And we had a friend that's child was taken

996
01:21:27.960 --> 01:21:32.280
and trafficked. It was the most brutal thing. And so I got us involved. And so now we've, we've

997
01:21:32.280 --> 01:21:38.200
contributed to 72,000 children being saved. I've gone out on some of these undercover with scars

998
01:21:38.200 --> 01:21:42.920
on my face and elements. It's most brutal thing you can possibly imagine. But I tell you this,

999
01:21:42.920 --> 01:21:50.120
because when you, when you witness certain things in life that are so intense, they alter you.

1000
01:21:50.120 --> 01:21:55.000
They change you. They change what you value. They change what, what you make important in your life.

1001
01:21:55.000 --> 01:21:58.840
And so when I say to people, you want your life to keep growing, keep putting yourself in new

1002
01:21:58.840 --> 01:22:03.080
environments, keep getting around things you're not used to and let something hit you.

1003
01:22:03.080 --> 01:22:06.840
You know, people don't know their passions because they keep going to do the same things. It's like,

1004
01:22:06.840 --> 01:22:10.840
get around where it's better and see what hits you. And something's going to strike you.

1005
01:22:10.840 --> 01:22:14.920
Something's going to wake you up. Something is going to make you feel more desire, more want

1006
01:22:14.920 --> 01:22:19.400
to give something to life as opposed to just live your life. Because the life you described

1007
01:22:19.480 --> 01:22:25.480
to those people is predictable. You get familiarized, even pain. I mean, you look at people in Auschwitz,

1008
01:22:25.480 --> 01:22:29.080
you know, the answer to meanings on my favorite books. Have you read it?

1009
01:22:29.080 --> 01:22:31.560
Vicky Franklin. Yeah. And I about the rights I'm making the movie.

1010
01:22:31.560 --> 01:22:32.280
Really?

1011
01:22:32.280 --> 01:22:36.600
On a recent, I was talking about the fun of the kids as I made the sound of freedom. Did you see it?

1012
01:22:36.600 --> 01:22:43.400
Yes. Yeah. So we beat Disney that we can people that would never happen, right? But that movie

1013
01:22:43.400 --> 01:22:48.440
changed people radically. Woke them up, brought resources to the table. It's created real shift.

1014
01:22:49.160 --> 01:22:52.200
Man switch the meaning. I think you can do that as well. But in those places,

1015
01:22:52.840 --> 01:22:57.880
they get habituated to the pain. You get habituated pain or pleasure. That's why we've got to grow.

1016
01:22:58.600 --> 01:23:03.000
And when we grow, we get that life cycle. We feel more alive. And then we got something to share.

1017
01:23:03.000 --> 01:23:06.840
And then we feel meaning and it's like a virtuous cycle. And life gets better and better.

1018
01:23:08.040 --> 01:23:11.000
Last month, I told you about our sponsor function health and their team.

1019
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1020
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1021
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1023
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experience. This test really has my eyes to personally what I should be doing with my health.

1024
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1025
01:23:37.000 --> 01:23:41.640
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1026
01:23:41.640 --> 01:23:45.560
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1027
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1028
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1029
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1030
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1031
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functionhealth.com slash DUAC where you can sign up for $365 a year. I'll put the link in the

1032
01:24:08.840 --> 01:24:14.040
description below. It is just one dollar a day for your health. You know, every once in a while,

1033
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you come across a product that has such a huge impact on your life that you'd probably describe

1034
01:24:19.160 --> 01:24:28.040
it as a game changer. And I would say for about 35 to 40% of my team, they would currently describe

1035
01:24:28.120 --> 01:24:33.320
this product that I have in front of me called Keytone IQ, which you can get at Keytone.com

1036
01:24:33.960 --> 01:24:37.400
as a game changer. But the reason I became a co-owner of this company and the reason why they

1037
01:24:37.400 --> 01:24:42.040
now are responsive to this podcast is because one day when I came to work, there was a box of this

1038
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stuff sat on my desk. I had no idea what it was. Lily in my team says that this company have been

1039
01:24:46.680 --> 01:24:51.960
in touch. So I went upstairs, tried it, and quite frankly, the rest is history. In terms of my

1040
01:24:51.960 --> 01:24:57.960
focus, my energy levels, how I feel, how I work, how productive I am, game changer. So if you

1041
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want to give it a try, visit Keytone.com slash DUAC for 30% off. You'll also get a free gift with

1042
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your second shipment. And now you can find Keytone IQ at Target stores across the United States,

1043
01:25:08.520 --> 01:25:14.360
where your first shot is completely free of charge. I was stunned at how big your business

1044
01:25:14.360 --> 01:25:17.480
empire is. You know, even as you're speaking now, you're talking about movies that I've watched that

1045
01:25:17.480 --> 01:25:20.840
have no idea that you're involved in and you're talking all these other incredible things you've

1046
01:25:20.840 --> 01:25:25.320
done. And yeah, your company's doing what's $12 billion in revenue. And you leave?

1047
01:25:25.320 --> 01:25:28.360
Well, it's a group of companies. It's not just one of companies. Yeah. And then earlier on,

1048
01:25:28.360 --> 01:25:31.720
you said you'd spoken to these 50 very, very rich people in the pursuit of writing the books that

1049
01:25:31.720 --> 01:25:38.360
you've written about wealth and finance and money. Patent recognition. That's right. What is the

1050
01:25:38.360 --> 01:25:44.600
pattern that you noticed in those people that you then applied to yourself? What is the pattern?

1051
01:25:44.600 --> 01:25:47.480
You know, this is called the Dari of the CEO. So I'm sure we have a lot of people that are

1052
01:25:47.480 --> 01:25:50.840
thinking about building businesses, want to get financially free, especially in a world of AI

1053
01:25:50.840 --> 01:25:55.480
where they're very uncertain about how they'll make money and how they'll provide stability to

1054
01:25:55.480 --> 01:25:58.920
their family. What is the pattern that you have found in all of those people that you have met

1055
01:25:58.920 --> 01:26:02.520
and interviewed? And I know you know some of the most wealthy people on earth because I know you

1056
01:26:02.520 --> 01:26:06.920
coach a lot of them. I don't think people have fully realized the significance of how many

1057
01:26:06.920 --> 01:26:11.320
of the most influential people on planet earth you have worked with and continue to work with.

1058
01:26:11.800 --> 01:26:19.560
I found it hilarious reading that Bill Clinton called you the day before he was going to be in

1059
01:26:19.560 --> 01:26:23.320
Peach telling you that he was going to be in Peach to ask you what he should do. Yeah. First

1060
01:26:23.320 --> 01:26:27.160
let's say what everybody makes the mistake on the majority of people. We live in a free enterprise

1061
01:26:27.160 --> 01:26:32.360
system and we have kids that all think communism is great. I just want to know, I went to the USSR,

1062
01:26:32.360 --> 01:26:35.800
I want to steal the USSR, I was 24 years old, I was brought there because of my fire walking

1063
01:26:36.760 --> 01:26:42.600
experience and I went on a train from Moscow to Siberia and back for two weeks. On the train,

1064
01:26:42.600 --> 01:26:47.160
we were all fed caviar and the most incredible meals as we're all the Russians on the plane,

1065
01:26:47.160 --> 01:26:51.720
right? We're supposed to be all equal, right? That's supposedly what communism is. It's

1066
01:26:51.720 --> 01:26:55.800
everything's fair for everybody. Every single town we'd stop in the square where they're there

1067
01:26:55.800 --> 01:27:01.160
and in the square there's a big building and the wrapped around for about maybe a quarter of a mile.

1068
01:27:01.160 --> 01:27:06.280
People standing in the freezing cold to get a quarter of milk and a half a thing of bread.

1069
01:27:06.840 --> 01:27:10.520
I left there and I became a capitalist. I didn't know what a capitalist was but I knew I was in

1070
01:27:10.520 --> 01:27:15.480
the communist, right? So people in our country are the free enterprise system but they don't understand

1071
01:27:15.480 --> 01:27:20.280
it. So what are they making a mistake of? They're consumers that are not owners. We are a consumer

1072
01:27:20.280 --> 01:27:25.000
society and we train these kids to be consumers, adults as well. So I'll give you a simple example,

1073
01:27:25.000 --> 01:27:28.920
I was trying to give an example to a young kid the other day so I actually did the math on it.

1074
01:27:29.880 --> 01:27:34.440
You have an iPhone? Yeah. Okay. Have you always had an iPhone? Well, they have lost decade of

1075
01:27:34.440 --> 01:27:39.080
more. Yeah. All right. So iPhones ran for what? 18 years, 19 years. I went and did the numbers

1076
01:27:39.080 --> 01:27:43.400
and found out what the cost was for every iPhone and it up. If you got an iPhone each time

1077
01:27:44.120 --> 01:27:48.680
somebody is older to death, you spent 22,000 in some change, the three-tone price.

1078
01:27:49.400 --> 01:27:53.240
If you bought the stock, I went and saw what the stock was on the same day the thing came out and

1079
01:27:53.320 --> 01:27:57.080
you bought the stock, same amount of money of the stock, Apple stock, Apple stock,

1080
01:27:57.880 --> 01:28:04.120
$326,000 right now. Instead of out 22 grand, you have 326. If you're going to use an Apple phone,

1081
01:28:04.120 --> 01:28:07.640
I'm not saying it's Apple specific, I'm not making a recommendation. Why would you not own the

1082
01:28:07.640 --> 01:28:12.200
company? Right? Because we don't teach people to think that way and so now they think communism

1083
01:28:12.200 --> 01:28:16.440
is going to be the answer. They don't understand what that really means. They have no clue. So

1084
01:28:16.440 --> 01:28:21.160
you have to become an owner. You have to, that's what you have to do. Then the second piece is

1085
01:28:21.160 --> 01:28:24.520
when I interviewed all these people, I found four things with them. I found number one,

1086
01:28:25.080 --> 01:28:30.040
they're focused. It didn't matter if they were a macro trader or if they were value trader or

1087
01:28:30.040 --> 01:28:33.480
it didn't matter what their style was. The four things that I didn't come in and come to the

1088
01:28:33.480 --> 01:28:40.040
core for was number one, they all were focused on not losing money. Most people are trying to make money.

1089
01:28:40.680 --> 01:28:46.360
And the reason is they know if you lose, you know, you lose, you get $100,000 investment,

1090
01:28:46.360 --> 01:28:52.680
you lose 50%. How much do you have to grow your money to get your money back? And people

1091
01:28:52.680 --> 01:28:58.920
will say 50%. No, you got to grow it 100%. Right? Get it? Yeah. Right? So they know that. So they're

1092
01:28:58.920 --> 01:29:04.120
first making sure they don't know how do they do that? They do it by asset allocation. Right? They

1093
01:29:04.120 --> 01:29:08.360
all have different asset allocation strategies, which at the most basic level is you don't put

1094
01:29:08.360 --> 01:29:12.040
all your eggs in one basket. Most people put all their money in their business or their house.

1095
01:29:12.680 --> 01:29:19.160
Right? They know that that is the kiss of death. And so they look at how to divide their assets

1096
01:29:19.160 --> 01:29:23.480
where they have a certain amount and more secure environment, meaning not a lot of upside,

1097
01:29:23.480 --> 01:29:26.920
but it's kind of the nest egg and they have some that are more at risk. And there's different

1098
01:29:26.920 --> 01:29:30.520
and I learned what there's R and I taught those different ones. But the most valuable one,

1099
01:29:30.520 --> 01:29:34.840
I know you know, because I read it in your book. And I was really impressed, asymmetrical risk reward.

1100
01:29:35.720 --> 01:29:41.080
Their entire focus is not about taking risks. Right? There are few, only a few people,

1101
01:29:41.080 --> 01:29:45.240
you think you're a billionaire because you took giant risks. Right? No, no, no. It's

1102
01:29:45.240 --> 01:29:49.000
may have some due, but they don't usually stay billionaires doing that. Right? How do they do it?

1103
01:29:49.000 --> 01:29:53.960
They figure out what's the smallest amount of risk with the most amount of upside that I can do.

1104
01:29:53.960 --> 01:29:59.720
And so my Paul Tutor Jones' approach was five to one. If I'm going to risk a dollar,

1105
01:29:59.720 --> 01:30:04.920
I want to be certain I'm going to make five. You and I, most average people would normally think,

1106
01:30:05.080 --> 01:30:11.240
I used to think, well, 12, 15, 20% return, right? But here's how it works. If I risk one dollar,

1107
01:30:11.240 --> 01:30:15.480
and I'm certainly going to make five, and I'm wrong, I'm down one, I can risk a dollar and still make

1108
01:30:15.480 --> 01:30:20.440
four. I can be wrong four times out of five and still be okay. That's how those guys become

1109
01:30:20.440 --> 01:30:28.360
billionaires, asymmetrical risk reward. I was talking to a gentleman who in 2008, excuse me,

1110
01:30:28.920 --> 01:30:34.120
he took 25 million dollars and turned into two billion dollars in the worst economic time.

1111
01:30:34.120 --> 01:30:37.880
He anticipated what was going to happen with the real estate. Everybody thought it was going to

1112
01:30:37.880 --> 01:30:42.120
keep going up. He used synthetic bets and bet against it made two billion dollars, brilliant,

1113
01:30:42.120 --> 01:30:49.320
brilliant job. And I said to him, you know, what is the things that's missing for investors? He goes,

1114
01:30:49.320 --> 01:30:54.280
well, the smartest investors are usually the worst investors because they want absolute certainty.

1115
01:30:54.280 --> 01:30:58.840
They know everything before they decide. And by that time, the opportunity's gone. And he said,

1116
01:30:58.840 --> 01:31:04.360
but the most important key for him is asymmetrical risk reward. He said, I risked, I think he said,

1117
01:31:04.360 --> 01:31:10.120
he risked six cents for every dollar. He could have been wrong a dozen times, but he wasn't. That's

1118
01:31:10.120 --> 01:31:14.440
how he did it, right? And then the fourth one is the obvious one we both know, which is diversification,

1119
01:31:14.440 --> 01:31:18.600
but this is the real key. You know, redalewes, right? Yeah, yeah, I've interviewed him actually.

1120
01:31:18.600 --> 01:31:22.840
Yeah, so raise a good friend. One of the questions I asked him was, if we had to reduce it,

1121
01:31:22.840 --> 01:31:28.360
the single most important investment principle to know. I mean, you're the DaVinci of investing.

1122
01:31:28.360 --> 01:31:33.480
No one has made more money than you in this area. You know, I said, what is it? Is there one?

1123
01:31:33.480 --> 01:31:39.320
There's got to be one. And he goes, Tony, there is. He goes, I spent almost nine years refining this.

1124
01:31:39.320 --> 01:31:46.520
And it's so simple. So the holy grail of investing is to find eight to 12 uncorrelated investments

1125
01:31:46.520 --> 01:31:53.000
that you feel strongly about. If you find eight to 12 of those, you reduce your risk 80% and keep

1126
01:31:53.160 --> 01:31:56.520
your upside. In fact, you slightly enhance your upside uncorrelated for some.

1127
01:31:56.520 --> 01:32:00.120
Uncorrelated. Now that's the hard part today because so many markets are correlated.

1128
01:32:00.120 --> 01:32:03.960
What does uncorrelated mean for someone not to say? Well, for example, stocks and bonds

1129
01:32:03.960 --> 01:32:09.080
traditionally are thought of as uncorrelated, meaning, you know, stocks in a tough time,

1130
01:32:09.080 --> 01:32:12.760
those are the ones, excuse me, and a growing time stocks are where you put your money,

1131
01:32:12.760 --> 01:32:18.200
but bonds are to protect you when the market goes down. Unfortunately, doing most things like 2008

1132
01:32:18.200 --> 01:32:22.360
or 2020, they both go down at that time, but nobody talks about that. They just go,

1133
01:32:22.360 --> 01:32:26.120
it's this weird thing. It happens regularly. So things that don't leave together. That's right.

1134
01:32:26.120 --> 01:32:29.800
They don't move together. Well, so much is tied together today. But the only way to really do it

1135
01:32:29.800 --> 01:32:34.520
is you've got to have private investment, private equity, private credit, private real estate.

1136
01:32:34.520 --> 01:32:38.840
You have to diversify beyond just stocks and bonds. And then you can get that across it by

1137
01:32:38.840 --> 01:32:42.120
different industries, different elements. Because think about this. This will blow your mind.

1138
01:32:43.160 --> 01:32:47.240
Private equity, basic private equity. Not, I interviewed 12 of the best in the world.

1139
01:32:47.800 --> 01:32:51.800
Basic private equity has outproduced every stock market in the world for 40 years.

1140
01:32:52.360 --> 01:32:57.240
Every single stock market in the world every year for 40 years. Now, you don't have total

1141
01:32:57.240 --> 01:33:00.680
liquidity. That's you're giving something up, but your returns are in a different place. They

1142
01:33:00.680 --> 01:33:04.200
don't have to sell when things are tough. They take advantage. These are the smartest people out

1143
01:33:04.200 --> 01:33:08.920
there. And then I'm just trying to get alpha. They're building value, right? They take a company,

1144
01:33:08.920 --> 01:33:13.720
they put AI in it. They bring new people to it. And then they take it to the public or in most

1145
01:33:13.720 --> 01:33:19.080
cases, they sell it to private companies. They're fewer public companies than ever. So I looked it up

1146
01:33:19.080 --> 01:33:26.600
and it was fantastic. The average S&P for 39 years was 9%. Nice return. If you put a million

1147
01:33:26.600 --> 01:33:32.520
dollars down, you know, you'd have 28 million dollars, you know, 39 years later without doing

1148
01:33:32.520 --> 01:33:38.440
anything. But if you put it in basic private equity, basic private equity is average 15.7%.

1149
01:33:40.440 --> 01:33:44.520
Think about the difference of compounding that every single year. It's crazy. Now it's worth

1150
01:33:44.520 --> 01:33:52.120
$328 million. That's the difference between the same investment in public versus private.

1151
01:33:52.120 --> 01:33:57.240
So it's finding these pieces. But when you do eight to 12 uncorrelated investments or more,

1152
01:33:57.800 --> 01:34:03.080
reduce your risk by 80%. That's how you get higher returns. And the same time because most people

1153
01:34:03.080 --> 01:34:07.320
are behind. You didn't come from a financial background. No, no, I have no financial background.

1154
01:34:07.320 --> 01:34:11.400
You didn't study finance in university. No. So why did you learn all this stuff about finance?

1155
01:34:11.400 --> 01:34:15.160
Going to the very best on earth. Why would he go to university? The professor has never done

1156
01:34:15.160 --> 01:34:20.280
anything when I can go to 50 of the smartest people on earth or in private equity. I went to

1157
01:34:20.280 --> 01:34:24.200
13 of the smartest ones, the most successful in history. Is you super power learning?

1158
01:34:25.000 --> 01:34:28.280
Yes, I think that's why I tried to say you've been in the beginning. That's what pattern recognition,

1159
01:34:28.280 --> 01:34:33.560
pattern utilization, pattern creation is. If you don't learn at a rapid tempo in the world right now,

1160
01:34:33.560 --> 01:34:37.480
you're cheating yourself of an extraordinary life. Is there a tactic or a strategy to make me a

1161
01:34:37.480 --> 01:34:40.840
better learner, especially someone that does this podcast. I get to meet people like you. So I

1162
01:34:40.840 --> 01:34:46.200
want to store everything in this time that we have. Yes, I believe in immersion and space

1163
01:34:46.200 --> 01:34:52.920
repetition. So I believe like, did you take a language in school? Oh god, yeah, German. Can you speak it?

1164
01:34:53.640 --> 01:34:59.240
Nine. That's right. So most people go to college or high school and college and they take a language,

1165
01:34:59.240 --> 01:35:04.440
right? And five years later, 10 years later, it can't speak a word, right? Immersion is how you do it.

1166
01:35:04.440 --> 01:35:09.000
So if I wanted to teach you a language and you had the time and money, I would take you to Italy

1167
01:35:09.000 --> 01:35:13.880
and I would drop you in the middle of Rome and say, I'll see you in 90 days with no one to teach you

1168
01:35:13.880 --> 01:35:18.600
and 90 days, are you going to be speaking a language better? Yeah, you're going to speak the language,

1169
01:35:18.600 --> 01:35:22.200
you're going to know the nuances, the language, you're going to have a pitch and tone that's more

1170
01:35:22.200 --> 01:35:27.640
there because that's how you learn to read. By total immersion. So the reason I do 12 hours a day

1171
01:35:27.640 --> 01:35:33.160
for four days, 50 hours in a weekend or 60 hours and most people think I'll never do that,

1172
01:35:33.240 --> 01:35:36.200
but they have the time of their life. So time disappears when you're enjoying yourself and you

1173
01:35:36.200 --> 01:35:40.360
ate it. I mean, it feels like eternity. But the reason I'm able to do that is that immersion is

1174
01:35:40.360 --> 01:35:44.920
like years of experience and you're in a peak state while you're doing it. So you're

1175
01:35:44.920 --> 01:35:50.680
memory because it's locked in like 9-11 as opposed to 8-11. So I love that. The other thing that

1176
01:35:50.680 --> 01:35:54.760
I do is I'm capturing and I use AI now to do it. I've kept journals my whole life just like it

1177
01:35:54.760 --> 01:35:59.400
looks like you've done, but I'm building on it. But I have my AI that I've been feeding over and

1178
01:35:59.640 --> 01:36:03.960
over again the things that I want to remember the principles and I create structures to evaluate

1179
01:36:03.960 --> 01:36:09.240
these things. And I asked you there about how these wealthy investors make their money. The last

1180
01:36:09.240 --> 01:36:13.560
question I really have around this is how the best entrepreneurs in the world make their money.

1181
01:36:14.440 --> 01:36:17.560
Again, we're called the driver's CEO. So there's lots of entrepreneurs and business builders

1182
01:36:17.560 --> 01:36:22.120
watching. And I know you've worked with many of the world's top entrepreneurs. In fact, one of

1183
01:36:22.120 --> 01:36:28.600
them wrote you a letter. Oh, which one? Mark Benioff. Oh, I love Mark. He's beautiful man.

1184
01:36:28.600 --> 01:36:33.880
For anyone that doesn't know who Mark is. He's the founder CEO of Salesforce.

1185
01:36:33.880 --> 01:36:41.240
Yes, he actually came to four, I think, or five of my seminars originally in a row, same seminar.

1186
01:36:41.240 --> 01:36:45.720
And you know, Mark's the biggest eye. I mean, he's a big guy and he was going for it full tilt.

1187
01:36:45.720 --> 01:36:49.480
And finally, after fourth one, he came up to me and said, you've convinced me, I'm going to leave

1188
01:36:49.480 --> 01:36:53.160
Oracle. I'm going to start my own business. I went to come in the journey with me. It's called

1189
01:36:53.160 --> 01:36:56.280
Salesforce.com. He said, we're going to change business around the world. And he said this to me,

1190
01:36:57.000 --> 01:37:02.680
and I promise you, we'll get to $100 million in business now. He's doing like 42 billion right.

1191
01:37:02.680 --> 01:37:09.480
So when I love Mark is he's a contributory. He's a social CEO. He does things for society. He

1192
01:37:09.480 --> 01:37:16.360
isn't just about himself. He's extraordinary human being. He said, dear Tony, I'm so deeply grateful

1193
01:37:16.360 --> 01:37:21.320
for everything that you've done for me over the last four decades. He talked about the seminars

1194
01:37:21.320 --> 01:37:26.760
he'd been to with you and says that you've transformed his life through your inspiration and ideas.

1195
01:37:27.320 --> 01:37:31.320
He talks about that particular seminar you referenced as the moment I led him to go deeper and deeper

1196
01:37:31.320 --> 01:37:36.120
and deeper. He said it was at date with Destiny that I made the firm decision to leave Oracle

1197
01:37:36.120 --> 01:37:40.760
and start my own company. We even had a brief conversation about it back then if you remember.

1198
01:37:40.760 --> 01:37:48.840
I remember. Fast forward 26 years and Salesforce now has 80,000 employees and generates over 40

1199
01:37:48.840 --> 01:37:54.920
billion in revenue annually. It stands as the largest enterprise software company in the world.

1200
01:37:55.480 --> 01:38:02.520
I truly could not have done it without you by my side. And as you always say, we often overestimate

1201
01:38:02.520 --> 01:38:06.600
what we can do in one year, but we vastly underestimate what we can do in a few decades.

1202
01:38:07.400 --> 01:38:11.960
Tony, I started this letter with gratitude and I'll end it the same way. When I reached my most

1203
01:38:11.960 --> 01:38:17.320
difficult moments you were there, when I reached my highest heights, you were also there. I never

1204
01:38:17.320 --> 01:38:24.120
forgot that whenever I reached out for help, you returned the phone call or text always quickly.

1205
01:38:24.680 --> 01:38:29.560
Business and politics are temporal, but relationships are eternal and yours is one I carry with me

1206
01:38:29.560 --> 01:38:35.320
always. Congratulations on everything you're doing. I look forward to a wonderful future with you.

1207
01:38:35.320 --> 01:38:42.840
Aloha. Mark. That's very beautiful. It makes me emotional. I love markets, such a good man and

1208
01:38:43.480 --> 01:38:49.720
that's very kind of him to write that letter. He says he gives me more credit than I deserve,

1209
01:38:50.520 --> 01:38:56.120
but I love him personally. I love I love strangers. I'm driven by that, but I love Mark because

1210
01:38:56.120 --> 01:39:03.400
he's such a giver. I see him as a role model of what a great CEO is. Someone who understands the

1211
01:39:04.120 --> 01:39:09.000
social impact of what they're doing as well as the business impact. He's got a hard goal.

1212
01:39:09.080 --> 01:39:13.720
Of course, we all have ups and downs throughout our lives and he thinks he's just helped him.

1213
01:39:13.720 --> 01:39:18.280
He's helped me too. It's like it's never a one way piece. It's not like I'm going to encode all

1214
01:39:18.280 --> 01:39:24.120
these people. I'm no idiot. I've learned so much from Mark. It's priceless. I have to send that

1215
01:39:24.120 --> 01:39:27.880
thanks right back to him. No question about it. What is our emotion come from my senior face?

1216
01:39:27.880 --> 01:39:38.200
I don't know. I'm a emotional guy. I'm a bit of a guy and I'm a lover. That drives all that I do

1217
01:39:38.840 --> 01:39:44.600
and to see somebody I love and to see how far he's come and to know that I've been able to be

1218
01:39:44.600 --> 01:39:51.400
helpful to him at key moments is meaningful. It's extremely meaningful because he's provided

1219
01:39:51.400 --> 01:39:57.800
opportunities for millions of people, 80,000 employees, but millions of people through his creativity

1220
01:39:57.800 --> 01:40:02.280
and his focus. We've done a lot of cool things together. I called him one time. I was up in

1221
01:40:02.840 --> 01:40:09.000
San Francisco for other business and I read in the paper that this was landlord was kicking out

1222
01:40:09.000 --> 01:40:14.040
these nuns who had the foodie kitchen and the worst part of the city there, the tenderloin district.

1223
01:40:15.800 --> 01:40:21.080
The sky's an idiot. I got to do something. Instead of leaving, I spent an extra day and I went

1224
01:40:21.080 --> 01:40:28.200
and met these nuns. Most incredible ladies and they were spending all their time cooking food so

1225
01:40:28.200 --> 01:40:32.040
they could sell food so they could make money so they could actually prepare food for the homeless

1226
01:40:32.040 --> 01:40:36.520
there and then this tiny little building and they're again kicked out. So I called the owner and I

1227
01:40:36.520 --> 01:40:41.240
said, listen, I'm on a lot of real estate also. I understand your rights as a real estate guy,

1228
01:40:41.240 --> 01:40:46.120
but I said, do you want to be the most hated guy in San Francisco? I said, I'll give you an option.

1229
01:40:46.120 --> 01:40:51.400
How about let them stay to the end of the year. I'll pay their lease. I'll pay twice the amount

1230
01:40:51.400 --> 01:40:55.960
and then I'll get them out. I said, but you don't push them out now on the street, so we agreed.

1231
01:40:56.600 --> 01:41:00.840
And so then I said to ladies, that's fine to place for you and I hope you find a place

1232
01:41:00.840 --> 01:41:04.520
where we're meant to place for you. And then I started getting phone calls and when the phone

1233
01:41:04.520 --> 01:41:10.360
goes, I got some real estate and he goes, they're looking to buy a place. And I said, I said,

1234
01:41:10.840 --> 01:41:15.320
where are they getting the money? I said, they said, I don't know. So I called they men up and she

1235
01:41:15.320 --> 01:41:19.640
goes, I said, you know, I was, I was, said, I, you know, pay for a place for you guys for a year,

1236
01:41:19.640 --> 01:41:22.440
you know, at least you a place. I said, but I hear you're looking to buy a place. Do you guys have

1237
01:41:22.440 --> 01:41:27.560
some capital? I'm not aware of it. And she goes, no, she goes, God will provide Tony.

1238
01:41:29.320 --> 01:41:34.360
God will provide. So so I spent, I don't know, a million two, something like that to find

1239
01:41:34.360 --> 01:41:38.200
them a place. But then I called Mark because I don't want them living in the place. I said,

1240
01:41:38.200 --> 01:41:43.720
Mark match me on this. And I mean, he didn't hesitate a second. He had not even met the nuns.

1241
01:41:43.720 --> 01:41:47.560
Then he went, the nuns, we went met them and he went and he bought them a home for them to stay in.

1242
01:41:47.560 --> 01:41:52.200
And and then we were through four years of the city trying not let them take over this place.

1243
01:41:52.200 --> 01:41:57.480
But that's kind of guy Mark is. So he's incredibly generous. And I'm very touched that I could count

1244
01:41:57.480 --> 01:42:01.160
him as a friend and be a helpful dam. And he's been so helpful to me. I've learned quite a lot

1245
01:42:01.160 --> 01:42:05.800
about you today just from observing you. And one of the big things that I've learned is the two

1246
01:42:05.800 --> 01:42:11.960
moments where I've seen tears in your eyes have both been moments where people have expressed a

1247
01:42:11.960 --> 01:42:16.760
huge amount of love and appreciation for you. That's true. And I work back through your early

1248
01:42:16.760 --> 01:42:22.040
early years. And I again, it's almost like a jigsaw puzzle coming into formation in my mind of

1249
01:42:22.840 --> 01:42:29.240
how much you love love. I do. I think love is life. Love is the driving force in my life for sure.

1250
01:42:29.240 --> 01:42:34.680
There's no question about. And that's why I can't, I hate to do suffering because it's the opposite

1251
01:42:34.680 --> 01:42:39.080
of love. If you love somebody, what do you do? Anything you can. So that's what I'm called to do.

1252
01:42:39.080 --> 01:42:43.320
And it is. It's a calling. It's not a job. It's not a business. And I have all kinds of businesses

1253
01:42:43.320 --> 01:42:50.040
obviously. And I enjoy business. But this is my mission. This is what I'm made for. And I'm just one

1254
01:42:50.040 --> 01:42:53.960
guy that I can't do everything. But I can do a lot. And I'm always thinking about a scale more,

1255
01:42:53.960 --> 01:42:58.520
right? You know, whether it's feeding people or getting, you know, my wife and I we have

1256
01:42:58.520 --> 01:43:02.280
fortunate to have our own claim. And I don't want to just burn up a bunch of carbons. I've had

1257
01:43:02.280 --> 01:43:06.680
out of 3000 trees. I said, let's plant a hundred million trees. So we're up to 75 million. I think

1258
01:43:06.680 --> 01:43:10.360
we're going to hit the hundred million this year. And but we didn't just plant the trees. We

1259
01:43:10.360 --> 01:43:15.400
taught the farmers work with the organization about how to build a little crop not once a year.

1260
01:43:15.400 --> 01:43:19.720
But to do it across 12 different months. So that's something drops out. They come out and they go

1261
01:43:19.720 --> 01:43:24.680
from earning a dollar 25 a day and starving to making $12 a day, which doesn't sound like much,

1262
01:43:24.680 --> 01:43:29.160
makes them rich in that community. So we're doing that. It's like, I just, I love taking things to

1263
01:43:29.160 --> 01:43:35.320
scale, too. It's like, I love the individual impact. And I love the global impact, the combination

1264
01:43:35.320 --> 01:43:40.920
of the two make life ever challenging and ever exciting with people like Mark and entrepreneurs.

1265
01:43:40.920 --> 01:43:45.240
My last question about this pattern recognition and my last question is just as a me as a,

1266
01:43:45.240 --> 01:43:48.680
you know, I'm an entrepreneur and building businesses at the moment. I'm earlier in my journey,

1267
01:43:48.680 --> 01:43:52.200
much earlier than someone like Mark. But what is the pattern that you've seen in these exceptional

1268
01:43:52.200 --> 01:43:56.920
founders and entrepreneurs as it relates to building great businesses that you would impart on me?

1269
01:43:57.720 --> 01:44:00.040
I don't think it's anything I'm going to pardon you. You don't already know because the

1270
01:44:00.040 --> 01:44:05.720
fundamentals are so simple. You have to, the business has to be more than a vehicle for money.

1271
01:44:05.720 --> 01:44:08.920
And don't get me wrong. I mean, there are people who certainly succeed that way. But if you look

1272
01:44:08.920 --> 01:44:14.200
at the people that build something that's lasting, it has to be a passion where it's something you

1273
01:44:14.200 --> 01:44:19.640
believe in so much. It's so valuable. It's a contribution sense to you, not just an economic

1274
01:44:19.640 --> 01:44:23.800
sense. Because in the beginning of a business, it's like having a child, you know, you know,

1275
01:44:23.880 --> 01:44:28.200
you don't get a lot back. You work around the clock. You'll discover when your first child comes

1276
01:44:28.200 --> 01:44:32.680
and you love them. It's, it's a pride of ownership. But if you're just, a lot of people start

1277
01:44:32.680 --> 01:44:36.440
this and think they're going to get rich overnight or make some, and those people never succeed.

1278
01:44:36.440 --> 01:44:42.120
So it's like finding something a vision that not only you believe in, but others are completely

1279
01:44:42.120 --> 01:44:46.120
moved by it because you can attract people. You can't build an organization without great people.

1280
01:44:46.920 --> 01:44:49.960
Do you think I could run all these companies if I was just sitting there every day? I mean,

1281
01:44:49.960 --> 01:44:53.960
I've got some of the greatest leaders I could possibly recruit. I'm constantly looking for the

1282
01:44:53.960 --> 01:44:58.440
second part, which is how do I find leaders? How do I find leaders that are smarter than I am in

1283
01:44:58.440 --> 01:45:03.640
various areas? And where I can pull together the right people together and create a culture

1284
01:45:03.640 --> 01:45:09.000
that adds massive value and continually does so until it dominates that industry or that market

1285
01:45:09.000 --> 01:45:14.760
or that marketplace. So I think you have to find something that's more than just a business for

1286
01:45:14.760 --> 01:45:19.320
you. It has to be more than economics for you. It has to be a mission for the most successful people.

1287
01:45:19.320 --> 01:45:24.040
And you have to be able to have something you can articulate that can attract people.

1288
01:45:24.040 --> 01:45:29.080
And you have to constantly find the very best that you can. And you got to constantly prune

1289
01:45:29.080 --> 01:45:32.360
because the law of familiarity shows up. That's what your friends went through, right? They got all

1290
01:45:32.360 --> 01:45:36.840
these great things, but now how great it is after a while, it's familiar. You know, it's like they

1291
01:45:36.840 --> 01:45:41.960
don't have the same hunger. I look for not only wickedly smart people, which I love,

1292
01:45:42.600 --> 01:45:46.680
but hungry people. Then people ask me like, what is the one common denominator of people that's

1293
01:45:46.680 --> 01:45:51.240
succeed on a massive scale around the world? I'd always in the beginning say, well, I love wicked

1294
01:45:51.240 --> 01:45:55.240
intelligence. But I know a lot of very smart people that I can't fight the way out of a paper bag

1295
01:45:55.240 --> 01:45:58.520
and their relationship or their finances, you know, their smart one area and not another.

1296
01:45:59.080 --> 01:46:05.240
But the one that is absolutely completely accurate is hunger. The hunger to be more, to do more,

1297
01:46:05.240 --> 01:46:09.720
to give more, to share more. Somebody who has a hunger that doesn't die, not a hunger to get,

1298
01:46:09.720 --> 01:46:14.840
make a certain amount of money or a hunger to achieve a, you know, a swimsuit size. But a hunger

1299
01:46:14.920 --> 01:46:20.440
that's unquenchable, those are the people that you know their names because they have an impact.

1300
01:46:20.440 --> 01:46:24.200
So it's like whether it's Richard Branson who's in his 70, he's the same hunger today.

1301
01:46:24.200 --> 01:46:28.280
As when you're 16 years old and that crypt in your country coming up with Virgin, right?

1302
01:46:28.280 --> 01:46:33.080
I mean, same level. Let's give it a go, right? He's got that piece, you know, anybody you see,

1303
01:46:33.880 --> 01:46:37.400
look at the people you have on your show and think about how many of them still have that hunger.

1304
01:46:37.400 --> 01:46:40.840
Kevin Hart, like it's a friend of mine, I know he's been on your show. I mean, he's one of the

1305
01:46:40.920 --> 01:46:45.880
hardest-working guys, but he's hungry. He loves it. He just wants to do it all. To me, that's the gift.

1306
01:46:45.880 --> 01:46:50.440
And stoking your hunger or waking someone's hunger that doesn't have it. That's a real gift.

1307
01:46:50.440 --> 01:46:54.440
And that's one of the gifts I think I've tried to refine within myself and help people with.

1308
01:46:55.160 --> 01:46:58.520
My last question is of all the things we've talked about today and everything else that's

1309
01:46:58.520 --> 01:47:01.960
going on in your life and the world, what is the most important thing we should have talked about

1310
01:47:01.960 --> 01:47:07.560
that we didn't talk about? We covered a lot of territory. I'm impressed by the diversity of what

1311
01:47:07.560 --> 01:47:11.880
we got to cover. Thank you. We went deep. I don't know if there's anything off the top of my head

1312
01:47:11.880 --> 01:47:17.640
right now. I do think that I hope people leave with the idea that if I'm stressed in my life,

1313
01:47:18.360 --> 01:47:23.480
I got to stop managing. I got to start creating. And that sounds like just a overwhelming thing,

1314
01:47:23.480 --> 01:47:28.360
but it's like creating life on your terms, like deciding what are the immutable. It's like,

1315
01:47:29.080 --> 01:47:33.480
if you want to take the island, you've got to burn your boats. If you have a way to go back,

1316
01:47:33.480 --> 01:47:37.480
the mind will rationalize and you will go back. But if you really are committed to a greater quality

1317
01:47:37.480 --> 01:47:42.040
of life, you got to master the science of achievement and the art of fulfillment. And fulfillment

1318
01:47:42.040 --> 01:47:47.080
is not like achievement. There's very cool rules for achievement, like what to do with your body,

1319
01:47:47.080 --> 01:47:50.680
multiple ones, but there's certain fundamentals that are immutable. What to do financially?

1320
01:47:50.680 --> 01:47:57.800
Certain things that are immutable. Fulfillment? That, successful without fulfillment, it's failure.

1321
01:47:58.680 --> 01:48:04.200
And fulfillment is an art. It's not a science. It's different for you and me and everybody we meet.

1322
01:48:04.200 --> 01:48:08.360
And so I'll tell you one real fast example. I know we've gone over in time.

1323
01:48:09.640 --> 01:48:12.760
Steve went to a good friend of mine, built most of Las Vegas, a brilliant guy,

1324
01:48:12.760 --> 01:48:20.440
absolutely brilliant. And one day Steve calls up, he goes, there's a painting that I have coveted

1325
01:48:20.440 --> 01:48:27.880
for over a decade. And he goes, I just recently outbid everybody at Southeast and it just got

1326
01:48:27.880 --> 01:48:33.720
delivered and he got to see it. And I said, okay, I can't see it. I said, if I got asked question,

1327
01:48:33.720 --> 01:48:42.120
how much did set you back? And he goes, 86.9 million dollars. I go, 86.9 million dollars, okay.

1328
01:48:42.120 --> 01:48:48.680
I got to see what an 87 million dollar painting looks like. So I go in his house, he takes me in,

1329
01:48:50.440 --> 01:48:55.240
shows me the swall, it's a red square. So Rothko, if you know what a Rothko is,

1330
01:48:55.240 --> 01:48:59.320
it's a red square. And it's not totally red, a little red and orange, right? And look at him and

1331
01:48:59.320 --> 01:49:05.000
go, Steve, they miss some spots. And he looks at me and gives me the look and I start to tease him a

1332
01:49:05.000 --> 01:49:09.720
little bit. I go, Steve, if you give me a hundred dollars with a red paint and you give me 10 minutes,

1333
01:49:10.280 --> 01:49:13.480
I think I can match this. I'm just screwing him with a little bit. He knows I'm screwing

1334
01:49:13.480 --> 01:49:17.960
it and he goes, you know, this is a Rothko. I said, I know. He goes, no, but you don't know. Like,

1335
01:49:18.040 --> 01:49:21.720
you know, he committed suicide. He tells me the whole story, right? And I go, well,

1336
01:49:21.720 --> 01:49:26.200
that better be blood of his 87 million dollars, right? But the reason I tell you the story is,

1337
01:49:26.200 --> 01:49:30.920
it's not making fun of Steve. It's making fun of me. He can look at that and he can barely see

1338
01:49:30.920 --> 01:49:36.360
and he knows what every stroke mean has meaning for him. He knows what it's about, what it means,

1339
01:49:36.360 --> 01:49:42.280
what the uniqueness of it is, man's life. I see a red square. He has an experience.

1340
01:49:42.440 --> 01:49:48.520
The richness of life is when you go deeper and figure out what makes you feel like it's a red

1341
01:49:48.520 --> 01:49:53.080
square for someone else, but this is your thing. This is what fulfills you. I know what fulfills me.

1342
01:49:53.640 --> 01:49:58.360
Family love, as you can probably tell and contribution in a meaningful way. Light me up like a

1343
01:49:58.360 --> 01:50:02.680
Christmas tree and they've made me go for 66 years and they'll keep me going, right? But people

1344
01:50:02.680 --> 01:50:06.920
got to find what that is for themselves because if you succeed and you're not fulfilled,

1345
01:50:07.720 --> 01:50:13.720
what do you got? How many people have taken their life as super successful on the surface,

1346
01:50:13.720 --> 01:50:17.800
but they weren't fulfilled? Some of the people made everybody on earth laugh when they took their

1347
01:50:17.800 --> 01:50:22.280
life. Some people did businesses and took their life. I don't think most people are going to take

1348
01:50:22.280 --> 01:50:26.840
their life, but you don't want to live more decades and not really be here, not experiencing

1349
01:50:26.840 --> 01:50:35.000
fulfillment. So my passion is to help people be fulfilled, not just to achieve. Amen. I mean, of course,

1350
01:50:35.000 --> 01:50:39.320
some of the photos that I might as well show you the ones that this is the moment my wife and I met.

1351
01:50:39.320 --> 01:50:43.320
That is the moment you met. Literally the moment we met. How did she get this? That's my mom,

1352
01:50:43.320 --> 01:50:50.040
that's Jim Robbins. This man adopted me. Oh, that's down. This one is actually down in Haiti.

1353
01:50:50.040 --> 01:50:54.760
I went down there. That's where people went to save all these kids. These were kids that had been

1354
01:50:54.760 --> 01:51:01.640
trafficked. Yeah, my brother and sister. Well, you do your homework very impressive. We have a

1355
01:51:01.640 --> 01:51:04.120
closing tradition where the last guest leaves the question for the next, not knowing who they're

1356
01:51:04.120 --> 01:51:12.760
leaving it for. And the question left for you is, if you could choose your life span, how long

1357
01:51:13.480 --> 01:51:21.720
would it be? And at what point would you choose to die? That's a great question. Well,

1358
01:51:22.600 --> 01:51:27.880
I certainly want to live as long as my family does. And now I've got to live a little longer

1359
01:51:27.960 --> 01:51:36.120
because I got a four-year-old. I don't know if I'd want to live forever. I don't know, you know,

1360
01:51:36.120 --> 01:51:41.720
if there's talk about uploading your consciousness to a machine and so forth, I believe in spirit and

1361
01:51:41.720 --> 01:51:45.240
soul. I don't know if that's going to be up left to machine. Maybe I'm wrong. Maybe it's just

1362
01:51:45.240 --> 01:51:50.120
the process. But I want to leave as much legacy as possible. I want to live as long as I'm

1363
01:51:50.120 --> 01:51:55.800
interested and useful. Those are the two things that are really matter. My minimum, I think,

1364
01:51:56.440 --> 01:52:02.280
92 is my goal as if I had control, right? Life will tell me. But 92 for as a number of that,

1365
01:52:02.280 --> 01:52:06.520
somehow I've had in my head. And with some of the boosts we have with biochemistry and elements,

1366
01:52:06.520 --> 01:52:11.960
stem cells, who knows? Maybe it goes past 100. But I think a century of living and giving

1367
01:52:11.960 --> 01:52:15.320
would be an extraordinary experience for me. I don't know if I'd want to live for eternity, but

1368
01:52:16.040 --> 01:52:18.840
I'm not at that point where that's really a choice. So I don't have to think about it.

1369
01:52:19.800 --> 01:52:25.000
I will tell you, the only fear that I really felt in my life was dying too soon. I think part of my

1370
01:52:25.000 --> 01:52:29.720
drive early on was just I want to squeeze everything out of life all I'm here. I don't know where

1371
01:52:29.720 --> 01:52:34.760
it's come from. I think, you know, all things could have contributed to it. But I think death

1372
01:52:34.760 --> 01:52:39.720
was a good counselor for me. It gave me drive to the today. It's not a fear for me. Other than

1373
01:52:39.720 --> 01:52:43.720
I want to be here as long as I can for my family and for especially all my children, but especially

1374
01:52:43.720 --> 01:52:48.600
my youngest. But yeah, that would be my answer. I'd say not forever, but as long as I'm useful and

1375
01:52:49.240 --> 01:52:55.480
helpful and I can enjoy it all. You used to add legacy to it. So a legacy is what I leave when I'm

1376
01:52:55.480 --> 01:52:58.600
going. In other words, I don't have to be here to continue to have impact, right? It's like,

1377
01:52:58.600 --> 01:53:02.520
that's the best part of life. I looked at, you know, leadership is influence, right? What makes

1378
01:53:02.520 --> 01:53:06.360
you a leader is your ability to influence thoughts, feelings, emotions, actions, another person,

1379
01:53:06.360 --> 01:53:10.680
if you're a positive leader for good. And I look at levels of influence. One is can you influence

1380
01:53:10.680 --> 01:53:14.360
someone to change their state? Then it's can you influence them to change your state when you're

1381
01:53:14.360 --> 01:53:19.240
not there? So you're no longer a manager, right? You've changed their values. Could you change

1382
01:53:19.240 --> 01:53:24.520
your state? And they're not there for a group of people, right? Could you change your state with

1383
01:53:24.520 --> 01:53:28.360
a mass number of people and you're not there, right? That to me is the ultimate level of influence.

1384
01:53:28.360 --> 01:53:34.440
And now with audios and videos and AI, especially with AI, I've got an AI that's amazing. We have

1385
01:53:34.440 --> 01:53:38.600
4.9 and Apple and people love it and their lives changed by it. And I'm working right now with

1386
01:53:38.600 --> 01:53:43.960
another group to create a platform for interventions and therapy that's not just me with AI.

1387
01:53:44.440 --> 01:53:47.480
Because there aren't enough therapists. There aren't enough great therapists in the world. I want

1388
01:53:47.480 --> 01:53:51.480
to have that. It's already in 50 languages. So the whole world, I want to be a legacy that

1389
01:53:51.480 --> 01:53:57.400
the world has people that can help them 24, 7, 365. And I think AI is one of the tools

1390
01:53:57.400 --> 01:54:02.040
it's getting better and better to do that. And what happens when you don't?

1391
01:54:03.000 --> 01:54:08.520
Wait, you go. I don't think anything in the universe. I know nothing in universe ever destroys

1392
01:54:08.520 --> 01:54:14.520
the changes form. What does that look like? Do I have conscious awareness as I do now? I don't

1393
01:54:14.520 --> 01:54:18.360
know the answer to that question. All I want to do is make sure I live fully while I'm here and

1394
01:54:18.360 --> 01:54:24.360
whatever is next, when it shows up, I'll take that journey. Thank you so much. For so many reasons,

1395
01:54:24.360 --> 01:54:29.400
I think you've been a mentor to so many of us for so long in so many ways, whether it's,

1396
01:54:29.400 --> 01:54:33.160
I remember how profoundly impacted I was when I watched your piece on Netflix.

1397
01:54:33.720 --> 01:54:39.640
And yeah, that was really the front door for me into your world. I'd seen your work before I'd

1398
01:54:39.640 --> 01:54:43.800
read the books and stuff. But for me, that was really a paradigm shifting moment. I think it was

1399
01:54:43.800 --> 01:54:47.560
in that documentary where there was a young man who was suicidal. Yeah, it was that one, the Netflix.

1400
01:54:47.560 --> 01:54:50.280
I'm not you. There was there was one that's how it started, actually.

1401
01:54:51.080 --> 01:54:53.480
Matthias. Yes, Matthias. Matthias.

1402
01:54:55.160 --> 01:54:59.240
That was what six years ago? No, that was 24, 20, 15.

1403
01:54:59.320 --> 01:55:03.080
Okay. Wow. Yeah. Of course. There was a young woman there also. I don't know if you remember

1404
01:55:03.080 --> 01:55:07.320
the young woman that was in that sex cult where they made the children have sex with the adults.

1405
01:55:07.320 --> 01:55:12.600
That one was very emotional. I was down in Brazil and I was doing a seminar for you about 10,000

1406
01:55:12.600 --> 01:55:16.600
people and I'm walking through the aisle and this woman kept looking at me and then I didn't

1407
01:55:16.600 --> 01:55:20.920
realize it because she recognized me and it was her. She got herself out of the group. She's

1408
01:55:20.920 --> 01:55:26.120
wrote a book. She's now a therapist. She helps other people get out of it. So it's really fun to

1409
01:55:26.120 --> 01:55:30.680
see years later. We actually did a follow-up at the seven-year mark or something like that afterwards

1410
01:55:30.680 --> 01:55:33.640
to show what happened with these families. It's been really nice to see.

1411
01:55:35.000 --> 01:55:38.840
Did you say his name was Matthias? Matthias? Matthias.

1412
01:55:38.840 --> 01:55:45.160
He just wanted to send an email just to say that for anyone that doesn't know, he was a guy in

1413
01:55:45.160 --> 01:55:52.520
the audience who was suicide-ladiation and was clearly struggling. It's been a decade roughly

1414
01:55:52.520 --> 01:55:57.560
since then. You supported him. He helped him and he just sent an email to say that attending

1415
01:55:57.560 --> 01:56:02.120
that event that day was a huge dream for him and the experiences that he got from that

1416
01:56:02.120 --> 01:56:08.280
have completely changed the trajectory of his life and those memories continue to impact him as

1417
01:56:08.280 --> 01:56:13.000
he continues to support his growth, his habits, his decisions and his outcomes. He wanted to send

1418
01:56:13.000 --> 01:56:17.560
his regards to you for that. That was really kind of him to reach out. That's nice. I love seeing

1419
01:56:17.560 --> 01:56:21.080
people year later, 10 years later, 20 years later. That's the great gift of my life. I walk down

1420
01:56:21.160 --> 01:56:26.600
the street anywhere on earth. Sarah Desert has happened to me in China. People come up and say,

1421
01:56:26.600 --> 01:56:29.240
you changed my life and I always remind them. I didn't change the life you did. But

1422
01:56:29.240 --> 01:56:33.240
Kwan, I got to help. What happened? And then they tell me stories. And outside my family,

1423
01:56:33.640 --> 01:56:35.880
there's nothing that gives me more joy than to hear those stories.

1424
01:56:35.880 --> 01:56:38.520
Well, you've done that for more people than I could possibly receive emails from,

1425
01:56:39.320 --> 01:56:43.640
hundreds of billions, really. If we're counting the amount of people, the amount of meals you fed

1426
01:56:43.640 --> 01:56:47.960
through the work you've done, through your company. You've invested tremendously also in

1427
01:56:48.120 --> 01:56:51.080
saving the planet through your green energy investments, which we didn't get to talk about today.

1428
01:56:51.080 --> 01:56:54.680
But I'm going to link that below for people to read about. One thing I would mention, if I may,

1429
01:56:54.680 --> 01:57:02.360
is a paramount approach. We now have a 24-hour day channel. It's a fast channel. It's free,

1430
01:57:02.360 --> 01:57:06.840
advertised, supported television. It's a TV I grew up with instead of cable. So if you go to,

1431
01:57:07.560 --> 01:57:13.800
whether it's Pluto or if you go to Roku or if you go to Amazon Prime and you look for live TV,

1432
01:57:13.800 --> 01:57:17.560
there's the Tony Robbins Network. And 24 hours a day, there's content there that's free that

1433
01:57:17.560 --> 01:57:22.760
anybody can watch and educate themselves in a full of interventions like these that you talked about.

1434
01:57:22.760 --> 01:57:26.680
So I hope some people will check it out because it's another way I'm trying to give people a

1435
01:57:26.680 --> 01:57:30.840
gift to store their lives. I'm going to link that below. And also I'm going to put a link below to

1436
01:57:30.840 --> 01:57:34.280
your free three-day virtual event called Time to Rise, which I think we mentioned.

1437
01:57:34.280 --> 01:57:37.160
Oh, yeah, please come to that. You don't want to say come. You can do it from anywhere in the

1438
01:57:37.160 --> 01:57:41.640
world. Your office or home. And it's coming up on the 29th through the 31st of January.

1439
01:57:41.640 --> 01:57:44.920
It's perfect timing at the start of the new year. People thinking about making a change in their

1440
01:57:44.920 --> 01:57:48.440
life. I'm going to link that below as well. If anybody wants to attend, it's free three days.

1441
01:57:48.440 --> 01:57:52.520
And it's, I think it's a great continuation of the conversation we've had today because we've

1442
01:57:52.520 --> 01:57:56.520
talked so much about change, a changing world and how to change it myself. And that's what you've

1443
01:57:56.520 --> 01:57:59.480
done for me. It's what you've done for so many people in it. It's an absolute honor. It's actually

1444
01:57:59.480 --> 01:58:03.640
for me. I have certain moments when I, in a job that I do, where I think fucking hell, like how lucky

1445
01:58:03.640 --> 01:58:08.360
I'm grateful to get to do this. And this is one of those such moments that is a real dream for me

1446
01:58:08.360 --> 01:58:12.040
because you're such a huge inspiration to me. So thank you so much, Tony, for your graciousness.

1447
01:58:12.040 --> 01:58:18.040
I feel the same way. I feel like you're the next wave of contribution to this world. And you're

1448
01:58:18.040 --> 01:58:22.680
doing an amazing job already. But I got a ticket to your parade. I'm going to watch how you evolve

1449
01:58:22.680 --> 01:58:27.400
over the next couple of decades. And I know your contributions will only grow because I feel this

1450
01:58:27.400 --> 01:58:33.000
sincerity in your heart not only to grow, but to give. And I hope that you continue to move towards

1451
01:58:33.000 --> 01:58:38.040
that love and contribution that you're talking about because I think that's your true essence.

1452
01:58:38.040 --> 01:58:42.920
I think that's really what drives you anyway. I think so too. Yeah. Thank you. Thank you. We're done.

1453
01:58:46.680 --> 01:58:50.920
This is something that I've made for you. I've realized that the Diaries here audience are

1454
01:58:50.920 --> 01:58:55.480
strivers, whether it's in business or health. We all have big goals that we want to accomplish.

1455
01:58:55.480 --> 01:59:00.760
And one of the things I've learned is that when you aim at the big, big, big goal, it can feel

1456
01:59:00.760 --> 01:59:05.880
incredibly psychologically uncomfortable because it's kind of like being stood at the foot of

1457
01:59:05.880 --> 01:59:10.600
Mount Everest and looking upwards. The way to accomplish your goals is by breaking them down

1458
01:59:10.600 --> 01:59:16.760
into tiny small steps. And we call this an R team the 1%. And actually this philosophy is highly

1459
01:59:16.760 --> 01:59:22.120
responsible for much of our success here. So what we've done so that you at home can accomplish any

1460
01:59:22.120 --> 01:59:27.800
big goal that you have is we've made these 1% Diaries. And we've released these last year and they

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all sold out. So I asked my team over and over again to bring the Diaries back but also to introduce

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some new colors and to make some minor tweaks to the Diaries. So now we have a better range for you.

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01:59:39.640 --> 01:59:44.760
So if you have a big goal in mind and you need a framework and a process and some motivation

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that I highly recommend you get one of these Diaries before they all sell out once again.

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And you can get yours now at the diary.com where you can get 20% off our Black Friday bundle.

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And if you want the link, the link is in the description below.