WEBVTT

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Let's make some lyrics.

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People call me Swede, like, I sample whatever I can.

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But I've been doing 20 years and I don't really know who I am.

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He really invited me on a podcast.

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I don't know if he was a fan, but...

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I'm not going to lie, I thought it was some kind of scam.

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I don't want to take the piss but can you make something out of this so I'll have a crack at it but it'll probably be utterly shit but I need to be creating something I'm not doing it I'm aspiring because it's like you're always chasing it's about a buzz of getting a viral

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Keeps the noggin in check.

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I'll always be doing it.

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I hope you'll buy a crook.

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Because it's out of my control now.

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It's like, fuck.

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The fuck I'm thinking?

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Shit, I can't finish this.

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I need to somehow wrap it up.

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So I just keep milking it, keep milking it.

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That's it.

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That's your little hook.

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Keep milking it, keep milking it, keep milking it, keep milking it, keep milking it.

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I'm making music, pissing out.

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Keep milking it, keep milking it, keep milking it, keep milking it, keep milking it.

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It's just a load of sound.

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Keep milking it, keep milking it, keep milking it, keep milking it.

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It's fun.

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I don't know.

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Can I now?

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So Chris, welcome to Half the Picture.

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How are you doing today, sir?

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I'm very good.

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I'm very good.

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Very good.

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Great.

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Great.

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Cracking.

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Well, it's a pleasure to have you on because for me personally, I've been a fan of yours ever since I saw MasterChef's Anesthesia, Buttery Biscuit Base, an absolute stone cold YouTube internet classic.

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The moment I saw that cross my phone, I've been a fan of yours.

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All the amazing videos you've done like Trump versus Talking Heads and Paul McCartney, Rabbit Hole, which is another personal favourite of mine, Song of Vanilla Ice and Fire.

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like you've done over the course of your sort of youtube making content career you've made so many great samples and remixes and tunes so it's a real pleasure to have you on the pod thanks for having me on like i was saying before like this is you know no one's ever invited me on a podcast so 15 years i've never been i suppose it exists like 15 years ago you know i mean this is like this is new to me so yeah thanks like uh

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Let's go, let's talk about it.

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Let's do it, yeah.

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Obviously, your YouTube handle is Swede Mason.

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Right.

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And do you prefer to go by Chris or by Swede Mason?

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Either, really.

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People call me Swede, like, just because it's been so long.

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I've been doing it, like, you know, I've been doing the YouTube stuff.

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God knows that that channel must be nearly 20 years old.

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But before that, I was doing stuff from when I was about 17.

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And, like, the name Swede Mason came from an episode of Renegade, which was a TV show that was on TV.

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It was on, like, you're too young for this, but ITV used to play, like, there used to be, like, a nighttime bit.

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Before it actually ended, they put, like, late-night shows on, and Renegade was one of them that happened to be on.

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Me and my mates would be smoking, you know, all that stuff.

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Come on, we're like, this is the funniest fucking program I've ever seen in my life.

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And that's where I got the name.

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An exit from one of the characters in that, the same guy who wrote The A-Team wrote,

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Renegade, as he calls Stephen Jay.

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I think it's Cannell.

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Yeah, so he came up with a name B.A.

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Bracus.

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He comes up with all his great names.

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Hannibal.

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Of course.

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He also came up with a name.

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Yeah, Murdoch.

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Murdoch.

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Yeah, of course.

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Howling Mad.

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Yeah, and he came up with a name Swede Mason, so I nicked it.

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Nice.

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So, yeah, it's been people.

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My gran calls me Swede, which is bizarre.

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It's like she's 96, so...

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You know, people call me sweet people.

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I don't mind either.

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So your gran was a fan?

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Yeah, yeah, yeah.

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I've got a little, she gave me a recipe for one of her meat pies that she makes, and it was dear Swede, my son.

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Yeah, so he made the pie.

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I was like, wow.

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So yeah, yeah, it's been, so either, really.

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It's been, yeah, it's been a long time.

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All right.

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I don't really know who I am, to be honest.

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Well, you're right, it has been a long time.

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I mean, when I was going back through, I went down a little Swede Mason rabbit hole, if I may, in the run-up to this chat, and you've been producing videos on YouTube and content, you could call it now, for coming on 18, 20 years, I want to say, right?

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18 years ago was the Philip Schofield on crack.

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Yes.

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The first video.

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You've done your research.

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Yeah, that was the first one, I want to say, right?

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It was the first one I put on YouTube, I think.

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Yeah, it's up to that point.

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I was just doing them with audio.

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And then I got a Mac Mini when I was about 26.

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But up to that point, I was just using hardware.

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So I was just connecting with MIDI cables.

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And then I got a Mac.

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And then on the Mac was a free program called iMovie.

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And I thought, why don't I just?

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So I already had Scovels on crack as a little tune, just with samples.

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And then I'm like, oh, why don't I re-sync the visuals to this?

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So I re-synced them.

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I was like, this works.

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Yeah, that's probably one of the first ones.

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I think that and Jungle All The Way was like the first ones that are re-synced.

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Put them on, I was saying, put them on beta and people saw it.

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But that video took down after about four days for my channel.

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It still exists somewhere on the internet,

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Yeah, after four days, someone... Back then, YouTube was quite tight on copyright.

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So you had, like, do you think you had three strikes and you were out?

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So the first week of doing it, I had, like, one strike.

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I was like, shit.

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He got tucked down.

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But yeah, that is one of the early ones.

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They were talking, like...

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2006 or something like that yeah the early days of youtube yeah the early early day it was a great youtube was it's totally different totally different beast now they've just followed the uh they followed the money which fair enough because i don't think it would survive you know in the early days it was creative stuff a lot of uh

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A lot of crazy, a lot of stuff was like, it wasn't being used how they intended it to be used, put it that way.

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It's used how they intended it to be used now.

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Now they've sussed it out.

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People are like, you know, it's massive.

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The YouTuber is a thing.

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It's like, but back then it was like, it was just people, for me, it was like I had all this stuff I wanted to put out.

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It just seemed like there was a whole, like load of people waiting, waiting for something to come out.

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And then as soon as there was a kind of,

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kind of platform for it.

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Everyone just uploaded the stuff.

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It was like set by, there was Siri, there was loads of people making, had been making stuff for years, but no one had heard of them.

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And it seemed like that, because I was doing it for years and I thought I was the only person, like who else?

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No one else must be doing this stuff, it's fucking mental.

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And then, yeah, the internet kind of, just like YouTube, just kind of, was just inundated with all these creative videos and like,

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It was fucking great.

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And, you know, it's not that like that anymore.

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There's still some stuff on there, but, like, still a few of us are still going, but...

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It's a completely different kettle of fish now, isn't it, really, if you think about it.

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Yeah.

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But then back when you were, as you were saying, like back when you started out, it was still a kind of virgin territory and loads of these sort of interesting characters, like, you know, Cassette Boy and yourself and all these different creators were kind of coming out of the woodwork.

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Yeah.

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And it was a space to create and get your work seen by just people who liked it and were fans of that kind of thing.

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And I did want to ask, like,

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When it came to those other creators around the same time as you, so people like Cassette Boy, were you familiar with them?

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Were you fans of their work?

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Did you know Cassette Boy?

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No, I didn't know him, but I knew of him before YouTube because he had a CD out called Parker Tapes.

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When was it?

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Yeah, I think my mate heard my music.

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When I moved to London, he went, oh, you're a bit like this guy, cassette boy.

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I'm like, I don't know who that is.

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He goes, oh, yeah, it's this, this.

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And he had the parker tapes.

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And I put it on and was like, oh, fucking hell, this is amazing.

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I was like, yes, there's another one out there.

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It was a bit Highlander.

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It's like, there can be only one.

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I was like, no.

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But then I realised there was tons of other people when I got on YouTube and was like...

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Me and Cacept by I've always been, since then I've met him a few times, but we've always been, my work, everyone always thinks my work is his work.

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Every time I put something up, not every time, but a lot of the times, it's quite similar, so everyone thinks he's done it, and every time he has to go, it's not me, it's this guy.

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I'm like, you know, it's my problem when branding, my branding has been utterly shit.

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I should have branded it better, but that's my bad.

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Well, but like your work and Cassette Boys, to me always, because I guess you two, Tim, in my mind at the time, were like the two big pillars of that scene.

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And I feel like your work always had, there was a kind of very British sense of humour to both of your guys' work.

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But there was, obviously yours was always, well, usually set to music.

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It wasn't just sampled for the sake of comedy or funny lines or sentences.

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There was always a tune behind it.

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There was an idea behind it.

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and it always came off and there was a kind of because obviously as you say you're from the north even though it's like you're using other people's material you can kind of feel that kind of humour in there I could anyway I feel when watching it back oh yeah so it's got you know I was into music like I was always in bands when I was from about 16 I'd been playing in bands like punk bands and what have you but I found them I can't sing basically so like I needed a I had all these ideas but

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and I couldn't get them out.

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So I'm like, I still wanted to make music.

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When I found sampling, I went to art college in York and there was a little second hand shop in York called Bulmers.

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And I used to walk past it every day, look in the windows, always like gear in there, like guitars and like pedals and what have you.

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And one day there was this little sampler in there, little Zoom sample, I've still got it.

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For some reason I thought I'm going to buy that, it was about 50 quid.

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I bought it, took it home, plugged it in.

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Within like five minutes I'd written a song on it.

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I sampled from the film Flash Garden, I sampled Peter Duncan's.

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Peter Duncan puts his hand in this, I don't know what, it's this alien thing that gets zapped by this little creature and he goes, spare me the madness.

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I sampled that and I just looped it.

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And that's the first song I made on it.

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I was like, this is brilliant.

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I just, I let it play for like the entire ever C90 tape.

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I gave it to some mates, just got to sit there and listen to like 90 minutes of someone going to spare me the madness.

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It does send you absolutely insane.

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Like, yeah.

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So that was the, the music thing has always been part of it and the humor as well.

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So the humor is definitely part of it because I was saying about earlier about Renegade and,

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The reasons I got into Sampley in the first place is because one of my mates, this is way beyond, you won't remember this at all, you're probably about fucking five.

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But like, on Neighbours there's a character called Phil Martin.

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And he's the most incidental character you could imagine.

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He's like a big fat bald in

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middle-aged fella.

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And my mate made an entire tape of just his moments from Neighbours on VHS.

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I'm like, what the fuck?

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What is this?

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What the fuck is it?

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He goes, no, wait.

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She played it.

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We've got...

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We got mashed.

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By the end of it, there was a group of us and we were just crippled, just crippled laughing.

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It's just such a surreal kind of, I don't know why it's so ridiculously nihilistic to have this tape of film art.

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By the end of it, we had to crawl up to TV and switch it off because we were suffocating.

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We couldn't stop laughing.

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So that has been a massive influence of what I've been trying to get back to that.

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It's like,

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you're trying to get back to that, that moment.

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It's a bit like smack.

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You don't want to get that first hit.

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I've never got the, we're just pissing ourselves off.

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So yeah, the humour has always been trying to get back to that kind of, I've always been making them for those.

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In my head, I'm making the songs for those people.

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I'm trying to make them laugh.

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And that's it.

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And if other people like it, then it's great.

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Initially, I was just making them for those people.

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I was making songs.

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We were listening to them, getting baked and laughing.

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And then the internet came along, and I can share this with the people.

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Totally.

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So, yeah, that's how the music kind of came along.

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But there's such kind of craft behind each of those videos even go back to the early ones.

221
00:12:37.582 --> 00:12:48.286
There's so much craft and complexity that builds as you go as you went along and you know going from put the fucking lotion in the basket, you know, to get in the back of the van to like, you know, Jeremy Clarkson beatbox to MasterChef.

222
00:12:48.306 --> 00:12:54.329
Like there's a real ambition that grows in each one and your your skill at doing what you're doing gets better and better.

223
00:12:54.809 --> 00:13:01.737
But what you just said there about the humour aspect, when I was watching back some of your work in the roll-ups, I couldn't content myself.

224
00:13:01.778 --> 00:13:02.398
It's so funny.

225
00:13:02.418 --> 00:13:05.562
I mean, do you laugh at what you're doing when you're editing it?

226
00:13:05.582 --> 00:13:06.703
Yeah, I piss myself laughing.

227
00:13:07.104 --> 00:13:08.325
I piss myself laughing.

228
00:13:09.086 --> 00:13:14.012
When I made the MasterChef one at first, because what happens is,

229
00:13:15.974 --> 00:13:17.656
So you need like, it's like doing a jigsaw, right?

230
00:13:17.676 --> 00:13:19.297
You've got like, but you've got no solution.

231
00:13:19.317 --> 00:13:21.579
You've got no picture of the actual jigsaw at the end.

232
00:13:22.380 --> 00:13:30.548
With the MasterChef one, you need, you need, so when you do a jigsaw, you find the first bit, oh, that bit goes there and you find a little section of it and you build from that.

233
00:13:30.588 --> 00:13:31.128
It's like that.

234
00:13:31.529 --> 00:13:37.714
So the MasterChef one, for instance, first sample, my mates were going, oh, you should do something with MasterChef, do something with MasterChef.

235
00:13:38.075 --> 00:13:39.957
Three or four people said, I was like, all right, I'll go on then.

236
00:13:40.787 --> 00:13:46.148
And like the first episode I watched, the guy fucked up that cheesecake and put his biscuit base was all right.

237
00:13:46.168 --> 00:13:47.768
So the guy went, so who is it?

238
00:13:48.588 --> 00:13:49.729
I said, fuck, he's a pussy calf.

239
00:13:50.289 --> 00:13:50.589
Greg.

240
00:13:50.969 --> 00:13:51.429
Greg.

241
00:13:51.869 --> 00:13:52.809
Greg went.

242
00:13:52.829 --> 00:13:53.329
Votorious.

243
00:13:53.489 --> 00:13:54.089
Yeah, Greg.

244
00:13:54.369 --> 00:13:56.150
Greg went, I like the biscuit base.

245
00:13:56.170 --> 00:13:57.570
And that was the first sample I had.

246
00:13:58.030 --> 00:14:00.530
So I put that in my sampler.

247
00:14:00.550 --> 00:14:02.491
I looped it and put a beat behind it.

248
00:14:02.551 --> 00:14:04.631
And I was fucking pissing myself off.

249
00:14:04.651 --> 00:14:06.091
Just like, yes, that's all right.

250
00:14:06.151 --> 00:14:06.911
That's your little hook.

251
00:14:07.491 --> 00:14:10.432
So I find a hook and then I build, I get a foothold in it.

252
00:14:11.948 --> 00:14:12.929
and then kind of build on it.

253
00:14:12.969 --> 00:14:16.491
And then, you know, eventually you'll hit a point where you can't get any further.

254
00:14:16.511 --> 00:14:17.712
You're like, shit, I can't finish this.

255
00:14:18.252 --> 00:14:21.855
Then you've just got to go back and look for more pieces of the puzzle.

256
00:14:22.255 --> 00:14:25.297
So I'll always go back to, I'll make a little tune.

257
00:14:25.317 --> 00:14:27.919
I'll always go back and find more and more bits to make it finish.

258
00:14:27.959 --> 00:14:29.380
Otherwise you kind of, it gets boring.

259
00:14:29.400 --> 00:14:30.761
For me, it gets boring anyway.

260
00:14:30.841 --> 00:14:31.522
So I'm just like, right.

261
00:14:32.122 --> 00:14:35.885
That's why they kind of get more and more complex as they go along.

262
00:14:35.905 --> 00:14:37.786
Cause I kept myself in trouble with it.

263
00:14:37.806 --> 00:14:39.967
I'm like, right, I've done, I've got this far with it.

264
00:14:40.268 --> 00:14:40.708
It's good.

265
00:14:41.432 --> 00:14:43.293
but I need to somehow wrap it up.

266
00:14:43.553 --> 00:14:47.634
So a lot of them, I'm like, shit, I'm gonna have to go back and watch a little more fucking MasterChef.

267
00:14:48.054 --> 00:14:50.175
Or I'll watch a little more Paul McCartney.

268
00:14:51.275 --> 00:14:54.216
Especially that one, I had to go make a whole other verse.

269
00:14:54.296 --> 00:14:58.077
And that's what I talk about in the songs, not about having to go back and find more bits.

270
00:14:58.597 --> 00:15:02.538
So it's like, a lot of my songs are talking about the process of writing the song.

271
00:15:04.139 --> 00:15:08.760
It's just something that it's kind of, yeah, I don't know why I do that, but it's just something that happens and not really,

272
00:15:09.580 --> 00:15:15.381
It's not really intentional, but yeah, they do kind of get, they kind of go out of control a little bit.

273
00:15:16.362 --> 00:15:18.962
And how long are you interested these do your videos take to make?

274
00:15:19.002 --> 00:15:21.823
Because I want to say, Buttery Biscuit Base, that was a, I want to say that was a year.

275
00:15:22.023 --> 00:15:23.363
Did it take to edit from start to finish?

276
00:15:23.723 --> 00:15:24.784
Right.

277
00:15:24.804 --> 00:15:34.366
Someone said, right, we were, Adam Buxton had a night on, where was it, South Bank Center, where he showed stuff, videos.

278
00:15:34.386 --> 00:15:38.387
And he showed that one, he showed a few others, he showed that Mass Chef video.

279
00:15:39.556 --> 00:15:41.057
And he asked me, like, how long did it take?

280
00:15:41.397 --> 00:15:43.179
I went, a year.

281
00:15:44.100 --> 00:15:45.301
But I didn't mean, like, a year.

282
00:15:45.361 --> 00:15:46.161
So I meant a year.

283
00:15:46.221 --> 00:15:47.342
And he cut me off.

284
00:15:47.402 --> 00:15:50.144
It took me a year, because he was asking the audience.

285
00:15:50.184 --> 00:15:51.545
Everyone just went, whoa, a year.

286
00:15:51.565 --> 00:15:52.626
It wasn't a year.

287
00:15:52.706 --> 00:15:54.047
I started it a year.

288
00:15:54.368 --> 00:15:55.929
Like, I started it a year ago, and I got stuck.

289
00:15:56.169 --> 00:15:57.530
Like I said, I got stuck.

290
00:15:57.550 --> 00:15:58.711
So I had that little bit.

291
00:15:59.452 --> 00:16:02.094
I had the really cool, like, little chorus, if you like.

292
00:16:02.114 --> 00:16:03.175
And then I had to finish it.

293
00:16:03.195 --> 00:16:05.757
So I left it on the back burner for, like, months.

294
00:16:05.777 --> 00:16:06.157
Mm-hmm.

295
00:16:06.789 --> 00:16:07.669
I went back to it.

296
00:16:07.689 --> 00:16:10.750
So all in all, it didn't take me a year of just slaving away.

297
00:16:10.770 --> 00:16:14.512
It took about, in total, probably about two weeks.

298
00:16:15.372 --> 00:16:22.975
So I'd do the majority of it in a week, and then I'd go, fuck, I've got a fanny around with it for about a few months.

299
00:16:23.035 --> 00:16:25.356
And then I'd get stuck, and I'd just go, I can't finish it.

300
00:16:25.836 --> 00:16:27.677
And I'd come back, and I'd find another sample.

301
00:16:27.717 --> 00:16:29.477
Then I'd found the wobble bit.

302
00:16:30.078 --> 00:16:31.418
Wobble, wobble, and I'd finish it.

303
00:16:31.438 --> 00:16:32.118
And I'd found that.

304
00:16:32.178 --> 00:16:33.399
I'd say, all right, I've done.

305
00:16:33.439 --> 00:16:33.999
It can end now.

306
00:16:34.708 --> 00:16:37.410
I had to come back to that after the next series was aired, you know what I mean?

307
00:16:37.490 --> 00:16:39.211
Because I'd already rinsed that series that I had.

308
00:16:39.471 --> 00:16:40.832
Right.

309
00:16:41.572 --> 00:16:43.393
But yeah, now everyone thinks it took a year.

310
00:16:43.633 --> 00:16:46.775
Not everyone, but people who, you know, it's on Wikipedia, like it took a year.

311
00:16:46.935 --> 00:16:47.255
Right.

312
00:16:47.315 --> 00:16:48.676
Like it didn't take a year.

313
00:16:49.276 --> 00:16:50.557
That would be absolutely insane.

314
00:16:52.318 --> 00:16:54.379
Yeah, about three or four weeks probably.

315
00:16:54.399 --> 00:16:56.381
Yeah, and it was the wobble.

316
00:16:56.401 --> 00:16:58.502
That was the key to finishing it off.

317
00:16:58.522 --> 00:17:00.043
Yeah, I unlocked it when I found that.

318
00:17:00.063 --> 00:17:01.343
I was like, oh God, I found that.

319
00:17:02.124 --> 00:17:02.404
So yeah.

320
00:17:03.300 --> 00:17:09.702
Similar things with other ones, but I think the power slide bit in the Clarkson one.

321
00:17:09.742 --> 00:17:14.503
No, I had the power slide bit first and I was working up to that bit and that was the other way around.

322
00:17:15.303 --> 00:17:18.464
I had that bit and I had to work out how to get to it.

323
00:17:19.164 --> 00:17:24.086
So I just had that bit and it was fun, but it was just completely random.

324
00:17:24.806 --> 00:17:27.887
So I had to kind of explain why it was getting to that point in the song.

325
00:17:29.553 --> 00:17:33.196
Maybe I didn't have to do that, but in my head I had to do that to make it make sense.

326
00:17:34.336 --> 00:17:35.797
Otherwise you're just, what are you doing?

327
00:17:35.837 --> 00:17:38.139
Sometimes I'm doing the songs, I'm like, what am I doing?

328
00:17:38.739 --> 00:17:41.061
What am I doing?

329
00:17:41.321 --> 00:17:43.322
Every time I get to play, I think, what am I doing?

330
00:17:43.803 --> 00:17:45.324
I'm chopping up bits of MasterChef.

331
00:17:46.024 --> 00:17:46.584
I'm skinned.

332
00:17:47.064 --> 00:17:48.425
I'm working in a pub.

333
00:17:49.345 --> 00:17:50.246
It's just crazy.

334
00:17:50.506 --> 00:17:53.927
It kept me sane in a weird kind of way.

335
00:17:54.447 --> 00:18:00.910
Because working in a pub on minimum wage, I was hand-to-mouth, plastering, decorating and stuff.

336
00:18:01.030 --> 00:18:04.431
I didn't think it was going to give me a way out of that.

337
00:18:04.451 --> 00:18:08.713
I wasn't really looking for one, but it was just something I've always done as a bit of...

338
00:18:09.835 --> 00:18:12.397
It's like, I don't know, if I'm not doing it, I kind of spiral.

339
00:18:12.597 --> 00:18:17.942
I need to be creating something that keeps me like, keeps the noggin in check.

340
00:18:19.143 --> 00:18:19.524
So, yeah.

341
00:18:19.924 --> 00:18:24.268
Yeah, it keeps you passionate and keeps you... Yeah, it's just something like doing it.

342
00:18:24.408 --> 00:18:26.169
I've always been like that since I was a kid.

343
00:18:26.470 --> 00:18:30.253
I've always wanted to concentrate on something, focus.

344
00:18:30.673 --> 00:18:31.094
It's like...

345
00:18:31.992 --> 00:18:33.793
It's like therapy, and you don't think of anything else.

346
00:18:33.813 --> 00:18:35.634
You're just concentrating on that one thing.

347
00:18:35.995 --> 00:18:39.037
Yeah, and when Butcher Biscuit Base came out and became this huge...

348
00:18:39.057 --> 00:18:41.218
Went viral and became this huge thing.

349
00:18:41.238 --> 00:18:43.279
I mean, I want to say, you know, because it came out in 2011.

350
00:18:43.400 --> 00:18:47.502
It was like one of the 10 biggest online videos in the UK of that year.

351
00:18:47.522 --> 00:18:48.843
It was huge, and it was everywhere.

352
00:18:48.883 --> 00:18:50.504
And MasterChef referenced it.

353
00:18:50.864 --> 00:18:52.726
It became... You know, it was picked up by papers.

354
00:18:52.786 --> 00:18:53.846
The papers picked it up.

355
00:18:53.866 --> 00:18:54.907
It became a thing.

356
00:18:54.927 --> 00:18:56.108
I mean, how did that feel to...

357
00:18:56.708 --> 00:19:02.430
To have been doing this hobby that was your passion for so many years in the run-up to that, and then to suddenly have this, I guess, hit.

358
00:19:02.731 --> 00:19:03.651
I mean, it even charted.

359
00:19:03.671 --> 00:19:05.472
Yeah, it was a buzz.

360
00:19:05.492 --> 00:19:06.792
Massive, massive buzz.

361
00:19:07.753 --> 00:19:09.993
It was unbelievable.

362
00:19:11.014 --> 00:19:21.618
Went to – my brother lived in Dalston at the time, and the day – it was the Friday night of that week that it came out,

363
00:19:22.922 --> 00:19:25.583
and a mate comes in because someone's literally singing it in the street.

364
00:19:26.324 --> 00:19:28.705
It's like, what?

365
00:19:28.785 --> 00:19:30.505
That was a proper viral line.

366
00:19:30.545 --> 00:19:38.829
Things go viral now, but everyone heard that, even though it's only got 10 million or something on YouTube.

367
00:19:38.849 --> 00:19:45.352
You see things with billions of hits, but you ask the next man if you've heard of it, and they don't know it.

368
00:19:45.872 --> 00:19:49.414
Whereas that was only had a few million at the time.

369
00:19:49.434 --> 00:19:51.715
I think in the week, he only got half a million in that week.

370
00:19:52.587 --> 00:19:56.848
which is nothing these days, but cause it was in, it's been playing on the radio.

371
00:19:56.908 --> 00:20:04.490
It was on, you know, it was in the papers, like you said, loads of people heard that without it being reflected in the, in the views, I think.

372
00:20:05.090 --> 00:20:09.011
And a lot of people, it got nicked a lot and it got put on different platforms and stuff.

373
00:20:09.552 --> 00:20:13.173
But yeah, it was a proper, yeah, it was a proper viral.

374
00:20:13.473 --> 00:20:14.113
It was mental.

375
00:20:14.993 --> 00:20:16.854
It was like, it was life changing, I suppose.

376
00:20:17.214 --> 00:20:17.754
Cause yeah.

377
00:20:18.694 --> 00:20:20.895
Gave me a little bit of a career, I suppose.

378
00:20:23.512 --> 00:20:27.373
you're always chasing that, you always want to go back to your biggest hit.

379
00:20:28.313 --> 00:20:29.073
It's addictive.

380
00:20:29.113 --> 00:20:34.135
Social media is, I get it, it's the most addictive thing.

381
00:20:34.155 --> 00:20:38.116
People will do anything for those likes and it just so happens that I do this.

382
00:20:39.136 --> 00:20:39.896
Some people will.

383
00:20:40.776 --> 00:20:43.677
I saw one guy's pissing all over pub.

384
00:20:46.838 --> 00:20:47.618
He was pissing.

385
00:20:48.278 --> 00:20:51.139
He had a series of videos of him pissing in pub toilets.

386
00:20:51.819 --> 00:20:52.099
I was like,

387
00:20:54.107 --> 00:20:55.488
People do anything for those views.

388
00:20:56.008 --> 00:20:58.129
When he gets caught, it's like Home Alone.

389
00:20:58.149 --> 00:20:59.369
They're going to find all his videos.

390
00:20:59.429 --> 00:21:00.990
It's like the wet bandits.

391
00:21:01.010 --> 00:21:04.491
They're going to find, oh, you've hit this place, you've hit this place.

392
00:21:04.511 --> 00:21:06.952
He's stuffed if they caught him for catching.

393
00:21:07.032 --> 00:21:08.633
But yeah, it's kind of...

394
00:21:09.718 --> 00:21:19.144
I get it, I get it, why you get addicted to that kind of thing of people seeing you work, even if you're pissing all over a public toilet.

395
00:21:19.644 --> 00:21:20.825
It's super addictive.

396
00:21:21.245 --> 00:21:25.427
And that's why I'm still kind of, it's not what keeps me going, I do it because I love doing it and it's fun.

397
00:21:26.148 --> 00:21:35.614
But you're always chasing, you are, anyone who says they're not doing it for that hit is lying because you are doing it for that buzz of getting a viral.

398
00:21:36.114 --> 00:21:37.775
It's just, yeah.

399
00:21:37.795 --> 00:21:37.895
Yeah.

400
00:21:38.345 --> 00:21:40.011
It's like something in it.

401
00:21:40.071 --> 00:21:41.154
Then dolphins are just...

402
00:21:42.773 --> 00:21:45.234
I don't know if it's healthy or not, but probably not.

403
00:21:45.754 --> 00:21:45.874
Right.

404
00:21:46.034 --> 00:21:52.335
But like, and did you ever feel that kind of, as you say, it became a thing and it got round and people heard it and saw it.

405
00:21:52.755 --> 00:21:58.837
And then as you say, it kind of, in a way you could argue, kind of took Sweet Mason as a career, as a thing to the next level.

406
00:21:58.857 --> 00:22:08.779
I mean, did you feel like any kind of, for what I hear from like sort of YouTubers and online creators, that when they get that first big success, it's a buzz, but also there's a bit of fear that comes with that.

407
00:22:08.819 --> 00:22:10.880
Like, oh God, I better not mess this up.

408
00:22:10.920 --> 00:22:11.800
Did you ever feel that?

409
00:22:12.285 --> 00:22:13.526
Yeah, massive, massive.

410
00:22:13.706 --> 00:22:14.026
Yeah.

411
00:22:14.947 --> 00:22:15.788
Yeah, panic attacks.

412
00:22:15.848 --> 00:22:18.870
Just like, it's like, I don't want this.

413
00:22:18.890 --> 00:22:19.411
What have I done?

414
00:22:19.451 --> 00:22:20.311
I don't want this to happen.

415
00:22:20.331 --> 00:22:22.833
I don't want, I don't want people to know who I am.

416
00:22:22.873 --> 00:22:23.734
I don't want to know.

417
00:22:23.754 --> 00:22:25.255
This is like, it's out of my control now.

418
00:22:25.335 --> 00:22:27.237
It's like, fuck, what the fuck?

419
00:22:27.817 --> 00:22:29.558
Radio stations ringing you up and stuff.

420
00:22:29.578 --> 00:22:30.899
I didn't mean this to happen.

421
00:22:30.919 --> 00:22:31.500
You know what I mean?

422
00:22:31.520 --> 00:22:32.581
Yeah, I really panicked.

423
00:22:33.181 --> 00:22:35.523
And like you said as well, then you've got to follow it up with something.

424
00:22:36.464 --> 00:22:36.684
But,

425
00:22:37.895 --> 00:22:41.698
The follow up thing for me, I got to the point where I just didn't care, so I'm just gonna crack on.

426
00:22:43.299 --> 00:22:49.925
What was good about it, I got work off it, which was really handy, because I was absolutely skint at the time.

427
00:22:50.666 --> 00:22:57.391
So yeah, I ended up getting bits and bobs of work, doing similar things for companies and what have you.

428
00:22:57.471 --> 00:22:59.933
And I just kind of went, I just said yes to everything, I'll do that, I'll do that.

429
00:22:59.993 --> 00:23:05.578
Even though a lot of it was a bit crap, but you know, they didn't understand that the reason I was making

430
00:23:06.650 --> 00:23:12.677
what happens is I find the sample is what dictates what I'm going to make.

431
00:23:12.717 --> 00:23:16.922
I'll hear something random on TV or whatever, and I'll be like, I'm going to make something out of that.

432
00:23:16.942 --> 00:23:20.005
It's not the other way around.

433
00:23:20.065 --> 00:23:21.687
I don't watch something like, I don't know,

434
00:23:22.600 --> 00:23:26.041
I wouldn't watch EastEnders just hoping to find a sample.

435
00:23:26.101 --> 00:23:31.404
I might watch EastEnders and something pops up, like a little rhythmical thing that I can make a song out of that.

436
00:23:31.444 --> 00:23:32.764
Then I'd watch loads of EastEnders.

437
00:23:33.144 --> 00:23:37.086
When I was working for companies, I was like, can you make something out of whatever, this or this or this?

438
00:23:38.274 --> 00:23:40.035
Yeah, I can, but it'll probably be shit.

439
00:23:40.915 --> 00:23:42.636
Nine times out of ten it was.

440
00:23:43.036 --> 00:23:43.817
Some of them were all right.

441
00:23:44.477 --> 00:23:46.658
But yeah, then again, I do want more work, so.

442
00:23:48.499 --> 00:23:50.240
I'll just shove myself in the foot there.

443
00:23:51.820 --> 00:23:55.722
But it's interesting because it sounds like it doesn't come from, yeah, you looking actively for something.

444
00:23:55.762 --> 00:23:59.724
It emerges organically out of the kind of flotsam and jetsam of your life and your tastes.

445
00:24:00.004 --> 00:24:01.805
Yeah, they're out there floating around, these samples.

446
00:24:01.825 --> 00:24:06.929
You've just got to try and use this serendipity if you find them.

447
00:24:07.069 --> 00:24:13.593
It's like, that's why I like terrestrial TV, because I like the fact that it's just, it's kind of like a river.

448
00:24:13.613 --> 00:24:17.036
You're like fishing, you're just like sat by a river, and it's just going by like that.

449
00:24:17.756 --> 00:24:19.237
I love that, I love that sample.

450
00:24:19.617 --> 00:24:22.700
Whereas the internet's more like a massive ocean.

451
00:24:22.880 --> 00:24:24.241
You know, the samples are out there.

452
00:24:24.481 --> 00:24:24.641
Mm-hmm.

453
00:24:25.020 --> 00:24:27.163
But how the fuck do you... You can't just put your rod in.

454
00:24:27.203 --> 00:24:29.286
You're going to just pull up some crap.

455
00:24:29.867 --> 00:24:31.248
Whereas it's not flowing past.

456
00:24:31.289 --> 00:24:32.350
There's almost too much.

457
00:24:32.971 --> 00:24:38.418
And the stuff that gets washed up, that's your algorithm stuff, if you like.

458
00:24:38.598 --> 00:24:41.042
I don't want to make stuff that's already been...

459
00:24:42.168 --> 00:24:44.630
discovered, you know, and I don't want to make stuff that's already popular.

460
00:24:44.731 --> 00:24:50.096
I want to find these little nuggets that totally, that someone else would completely overlook.

461
00:24:50.756 --> 00:24:58.724
For me, they're like little bits of gold, you know, it's like looking through rock pools, finding like little trinkets and stuff, I don't know.

462
00:24:59.685 --> 00:25:00.706
That's why I look at it.

463
00:25:01.055 --> 00:25:17.586
And like you say, Buttery Biscuit Base, it had an impact which like, you know, even though it only got, say, 12 million views on YouTube, it had an impact which a lot of sort of quote-unquote viral videos now don't because like, you know, like you say, things will get a billion views but like you ask the bloke down the pub, like, have you heard of this?

464
00:25:17.866 --> 00:25:19.367
They won't have any clue what it was.

465
00:25:19.767 --> 00:25:20.547
And why do you think that was?

466
00:25:20.567 --> 00:25:24.090
Why do you think Buttery Biscuit Base had that impact, that memorability?

467
00:25:24.670 --> 00:25:25.991
Early days of the internet, I suppose.

468
00:25:26.011 --> 00:25:28.292
There wasn't as much noise out there.

469
00:25:28.312 --> 00:25:30.774
There's loads of, it's just, since then it's just

470
00:25:32.367 --> 00:26:02.027
exponentially grown isn't it so there's tons of stuff people are putting stuff out every day there's just there's no way you can see everything I think a lot of those views it's inflated by like the algorithm people see it but don't know they've even seen oh it's past their feed and if it gets on a feed you know a 4U feed or whatever people are going to see it but not it's not attention they're not giving it it's just there and the score will pass and that counts as a view or whatever but I think with that

471
00:26:02.828 --> 00:26:14.816
with MasterChef, people were actually engaged with it and watching it and liking it, telling the mates through organic, more like organic word of mouth because they actually thought it was funny.

472
00:26:15.917 --> 00:26:18.539
I think that's why that one kind of spread.

473
00:26:19.600 --> 00:26:22.782
I think it spread more organically than it did through YouTube.

474
00:26:23.989 --> 00:26:40.859
think so anyway you can't it's no way of knowing so and it's the only it remains kind of the only piece of greg wallace related content that i can enjoy kind of relatively guilt-free i mean i do think when i made it i thought this guy is gonna get cancelled one day you know that you know this day is coming

475
00:26:41.259 --> 00:26:42.900
Did you actually think that at the time?

476
00:26:43.200 --> 00:26:43.640
Yeah, yeah.

477
00:26:43.680 --> 00:26:44.820
The day's coming.

478
00:26:44.980 --> 00:26:46.140
I've got loads of stuff on my phone.

479
00:26:46.180 --> 00:26:50.142
I've been like, when everybody's been on the front page of the newspaper, I've took a picture of it, he's coming.

480
00:26:50.842 --> 00:26:55.483
I don't want to say what the things were, but I just knew the day was coming.

481
00:26:56.243 --> 00:26:56.723
There he is.

482
00:26:56.944 --> 00:26:57.784
The writing's on the wall.

483
00:26:58.084 --> 00:26:58.404
Yeah.

484
00:26:58.544 --> 00:27:01.745
I'm not saying that's why I put that bit in it where he's got that grinning face, but you know.

485
00:27:02.625 --> 00:27:09.970
It was like, subconsciously like thinking this guy is going to get, he's going to put a foot wrong soon.

486
00:27:11.050 --> 00:27:13.152
But yeah, that's another story, isn't it?

487
00:27:13.192 --> 00:27:16.494
I'm going to get into that.

488
00:27:16.514 --> 00:27:19.676
But yeah, it's the only piece that I can enjoy, I can watch and kind of just enjoy it.

489
00:27:19.736 --> 00:27:27.140
As you say, there's an idea behind the video and all your videos that comes off and is funny and intelligent, memorable.

490
00:27:27.420 --> 00:27:31.943
I mean, one of my favourite, I think my probably, if I had to pick a personal favourite of yours, I love the Paul McCartney film.

491
00:27:32.203 --> 00:27:56.837
yeah that's my favorite one yeah i don't think i'll top that one is that your personal favorite yeah i'll top that one that took fucking ages i'm not gonna lie that took that took some doing that that sample came because originally that the first sample i had for that like the kind of foot in the door sample was uh donk donk donk donk yeah that that came a guy called he was what was he

492
00:27:59.167 --> 00:28:28.184
his working name with Freelance Hellraiser, he used to make mashups, I think he might still be going, mashups, you know, they mash up two different tunes together, I don't think he did the Strokes, Christina Aguilera one, I think he might, I can't remember, but, I'm pretty sure this is true, he was working with Paul McCartney, because Paul McCartney tries to keep, you know, he wants to keep current, so at the time, this is 2005 or something, that kind of mashup thing was massive, but,

493
00:28:29.332 --> 00:28:34.135
I think he was working on an album, trying to do something similar with his stuff.

494
00:28:34.256 --> 00:28:36.797
And I think he'd hired Freelance Hellraiser.

495
00:28:36.837 --> 00:28:38.178
I could just be hallucinating it.

496
00:28:39.339 --> 00:28:43.302
But I'm pretty sure Paul McCartney gave him that sample.

497
00:28:43.582 --> 00:28:43.862
Really?

498
00:28:44.102 --> 00:28:44.403
Yeah.

499
00:28:44.983 --> 00:28:47.745
Because Freelance Hellraiser made a little ditty out of it, sent it to me.

500
00:28:47.905 --> 00:28:48.766
Can you do anything with this?

501
00:28:48.806 --> 00:28:52.929
I was like, I can kind of do something with it.

502
00:28:53.509 --> 00:28:54.550
That sample's brilliant.

503
00:28:55.287 --> 00:28:57.008
But then I try and nothing happened on it.

504
00:28:57.148 --> 00:29:00.251
That was another one that was on Backburner for three years, something.

505
00:29:00.291 --> 00:29:03.393
I was like, let's have a look at that Donk sample again.

506
00:29:04.054 --> 00:29:06.456
I was like, all right, let's try and make some lyrics.

507
00:29:06.936 --> 00:29:12.720
Let's try and let's watch every single fucking thing that I can find with Paul McCartney in it, every interview.

508
00:29:13.401 --> 00:29:14.782
Let's make some lyrics.

509
00:29:15.783 --> 00:29:18.145
Because this sample needs to be used.

510
00:29:18.205 --> 00:29:18.725
It's so good.

511
00:29:19.105 --> 00:29:19.966
It needs to be done.

512
00:29:20.546 --> 00:29:21.107
And that's why...

513
00:29:22.479 --> 00:29:25.020
that exists, and it took some doing that.

514
00:29:25.781 --> 00:29:30.603
It's like literally watching everything and piecing it together, you know?

515
00:29:31.043 --> 00:29:43.369
Yeah, because I did want to ask about your workflow when it came to how you put together your videos, because when you look at something like Paul McCartney Rabbit Hole and the complexity and the marvel of sampling that it is, my brain just kind of goes like, what?

516
00:29:43.409 --> 00:29:45.410
How did you even go about doing this?

517
00:29:45.690 --> 00:29:47.891
As you say, a kind of jigsaw puzzle that doesn't have a picture.

518
00:29:47.911 --> 00:29:48.531
It's not linear.

519
00:29:48.551 --> 00:29:49.392
You don't do it linear.

520
00:29:49.412 --> 00:29:49.872
You don't go...

521
00:29:50.492 --> 00:29:52.994
Well, some of it, you can go linear, that bit can go there.

522
00:29:53.034 --> 00:29:58.879
But most of it, it's like, you know, you do a jigsaw, it's kind of little spars kind of come out.

523
00:29:58.899 --> 00:30:02.322
And then the more spars you've got, then you just need to connect them together.

524
00:30:02.962 --> 00:30:03.423
It's like that.

525
00:30:03.443 --> 00:30:06.225
And before you know it, it gets, starting off is impossible.

526
00:30:06.245 --> 00:30:07.326
You're like, this is impossible.

527
00:30:07.366 --> 00:30:09.087
But then you get more of these little pieces.

528
00:30:09.988 --> 00:30:15.853
The more pieces you get to fit, then it gets easier to find the actual rest of the missing bits.

529
00:30:16.513 --> 00:30:18.515
So, you know, halfway through, I was like, fuck.

530
00:30:19.342 --> 00:30:20.143
I might be able to finish this.

531
00:30:20.203 --> 00:30:23.768
And then I had to go back, like I said, watch some more, find some more, get some more bits.

532
00:30:23.828 --> 00:30:25.991
And then eventually it was, it was doable.

533
00:30:26.011 --> 00:30:26.612
I could finish it.

534
00:30:27.373 --> 00:30:28.835
But yeah, I don't think I'll top that one.

535
00:30:28.935 --> 00:30:29.376
I don't know.

536
00:30:29.596 --> 00:30:29.997
I don't know.

537
00:30:30.017 --> 00:30:33.422
I don't want to really go back there because it was, it was brutal.

538
00:30:33.442 --> 00:30:35.625
That took some, took some real like,

539
00:30:37.063 --> 00:30:38.343
Give me a headache, I'm not going to lie.

540
00:30:38.523 --> 00:30:39.404
Some blood, sweat and tears.

541
00:30:39.584 --> 00:30:40.024
Literally.

542
00:30:40.044 --> 00:30:43.104
Well, maybe not blood, but definitely tears and sweat.

543
00:30:43.884 --> 00:30:54.487
Because the script for it, taking basically everything he's ever said on camera and mixing it into a song and he's speaking the lyrics, it's kind of your voice, in a sense.

544
00:30:54.687 --> 00:30:55.387
It's me.

545
00:30:55.667 --> 00:30:56.427
They're my words.

546
00:30:56.467 --> 00:30:58.028
It's not meant to be him rapping.

547
00:30:58.048 --> 00:30:59.508
It's me rapping through him.

548
00:30:59.528 --> 00:31:00.148
Through him, which is...

549
00:31:00.428 --> 00:31:22.732
which is brilliant kind of spooky kind of brilliant and hilarious and and like but just like creating that those lyrics like because i've seen other the youtubers like back in the days of youtube people would you know that was a thing people would remix sentences people make people say and you just think how do you even create that script like how do you do you write down okay this is what i want him to say from all the different words i've got or do you like how do you break down that down how do you do that

550
00:31:23.493 --> 00:31:27.916
So it'd say certain things in long sentences that I thought would make good lyrics.

551
00:31:28.076 --> 00:31:37.103
So I'd write that down and then in my head I'd go, literally on paper I'd write down the lyric and I'd go, what would be the good next line for that?

552
00:31:38.084 --> 00:31:43.648
So I'd write the next line that kind of rhymed or previous line to join it together and then

553
00:31:44.550 --> 00:31:57.026
I'd find, I'd just wait, I'd just watch stuff and find those bits, find the little connecting words and like, until you can make, because you can, you can splice words together to make new words.

554
00:31:57.646 --> 00:32:01.211
Got quite good at like, it's like, audio animation, you kind of,

555
00:32:02.498 --> 00:32:04.139
It's basically what AI does.

556
00:32:04.259 --> 00:32:08.162
It kind of gets the phonemes, or art does it on a sample level.

557
00:32:08.182 --> 00:32:13.626
I was getting little phonemes and stitching them together and actually thinking how actually someone speaks.

558
00:32:14.126 --> 00:32:14.867
You don't just say...

559
00:32:16.396 --> 00:32:22.998
like someone speak, you don't go someone speaks, you kind of, someone's go blends into the next words.

560
00:32:23.018 --> 00:32:27.879
So you want someone speaks, it's not a very good example, but the words are all connected together.

561
00:32:27.939 --> 00:32:31.140
It's just a, it's just a load of sounds that becomes the word.

562
00:32:31.600 --> 00:32:40.562
So I was thinking, well, I can make it, all I have to think about is the connecting bits and you can make him say literally anything you want.

563
00:32:43.140 --> 00:32:46.741
but it's best if you keep to what kind of things he does actually say.

564
00:32:46.761 --> 00:32:50.203
So I was like, it's just, yeah, it took fucking ages.

565
00:32:50.503 --> 00:32:51.403
It took fucking ages.

566
00:32:51.683 --> 00:32:52.463
Yeah.

567
00:32:52.804 --> 00:32:53.664
I can't explain it.

568
00:32:53.724 --> 00:32:54.644
That's, that's it.

569
00:32:55.264 --> 00:33:02.187
But breaking it down and like writing it down on a piece of paper and like systematically going through and just,

570
00:33:03.164 --> 00:33:05.085
And some bits I do in a day.

571
00:33:05.305 --> 00:33:08.027
I think the last couple of verses I did in a day.

572
00:33:08.768 --> 00:33:09.969
It just all comes together.

573
00:33:09.989 --> 00:33:11.470
I'm like, ah, I'm done.

574
00:33:11.870 --> 00:33:13.391
And what software are you using to edit?

575
00:33:13.411 --> 00:33:14.772
Are you using iMovie still?

576
00:33:14.972 --> 00:33:16.774
Did you use Premiere?

577
00:33:17.014 --> 00:33:18.255
What software do you use?

578
00:33:18.355 --> 00:33:21.097
I used to use iMovie, and then I got...

579
00:33:22.962 --> 00:33:26.104
Final Cut Pro, and then they kind of ruined that.

580
00:33:26.805 --> 00:33:28.986
They went Final Cut 10, which was crap at first.

581
00:33:29.006 --> 00:33:34.490
So I moved on to, for my sins, moved to fucking Premiere, and I'm stuck on bastard Premiere now.

582
00:33:35.210 --> 00:33:35.991
I hate Premiere.

583
00:33:36.151 --> 00:33:36.451
Yeah.

584
00:33:36.471 --> 00:33:38.913
Because, you know, they charge you every whatever.

585
00:33:39.013 --> 00:33:41.555
You can't own it, which is...

586
00:33:42.414 --> 00:34:06.015
annoying so I'm trying to get off Premiere go back to Final Cut and for the music I use Logic so I'm fully snared into the Apple ecosystem I use this program called Soundbite which is another program an ancient bit of like 2009 where you type a word it'll scan a load of footage, type a word in

587
00:34:06.668 --> 00:34:08.349
and it'll find what it thinks is the word.

588
00:34:09.270 --> 00:34:10.511
But it's absolutely crap.

589
00:34:10.671 --> 00:34:11.892
It doesn't work properly.

590
00:34:12.152 --> 00:34:21.419
It may be find one version of the word, but what it does find is approximations, and it'll find what I'm saying about the actual connecting words is what you want.

591
00:34:21.579 --> 00:34:27.944
For some reason, I've just worked out a way of using that to find these connecting bits of words.

592
00:34:28.484 --> 00:34:35.830
Yeah, that's a 2009 piece of obsolete software that won't run on my new Mac, so we'll have to find some new way of doing it.

593
00:34:36.803 --> 00:34:38.904
probably use AI to, I don't know.

594
00:34:39.825 --> 00:34:43.828
If anyone can help me find someone that can do a similar thing with AI, please do.

595
00:34:44.748 --> 00:34:52.594
I feel like AI has had such an impact on this particular area that we're talking about on post, especially, and just, I guess, content, hasn't it?

596
00:34:52.654 --> 00:34:56.797
I mean, like, even just in the last couple of years, I mean, it's had such an impact.

597
00:34:56.817 --> 00:34:58.318
I mean, yeah, you mentioned it earlier.

598
00:34:58.338 --> 00:35:01.760
I mean, how do you think it has changed things or is changing things?

599
00:35:02.220 --> 00:35:03.641
Yeah, it's changed things, definitely.

600
00:35:04.022 --> 00:35:05.923
Just in the fact that it exists and, like,

601
00:35:07.347 --> 00:35:21.412
For me, it feels like, I didn't lose my job at Joe because of AI, but it took the wind out of myself because it's almost like, what's the point of doing, spending all this time finding these words when you can just type it in?

602
00:35:22.152 --> 00:35:25.013
So like, whatever, what's it called?

603
00:35:26.053 --> 00:35:27.234
I'm not gonna even mention the name of it.

604
00:35:27.754 --> 00:35:32.275
You type it in and you can just clone a voice in seconds and type in whatever you want and it'll say it.

605
00:35:32.295 --> 00:35:36.817
I was like, what's the point of me painstakingly making these things and it kind of like,

606
00:35:38.801 --> 00:35:41.803
it just pulled the rug and it just undermined what I was doing.

607
00:35:41.843 --> 00:35:44.004
And that was a big deal.

608
00:35:44.024 --> 00:35:50.269
I've kind of got over it now and realized like with AI, that the more, the better it's got for me, the more boring it's become.

609
00:35:50.489 --> 00:35:55.472
I liked AI when it was like, you know, the Will Smith eating the spaghetti.

610
00:35:56.132 --> 00:36:00.735
When it was crap and he was eating spaghetti, it was all like, it was all proper like nightmare feel.

611
00:36:00.755 --> 00:36:02.336
I thought it was absolutely brilliant.

612
00:36:02.396 --> 00:36:04.937
Now you see him eating spaghetti, they've done a new one, it's like perfect.

613
00:36:04.957 --> 00:36:06.939
I'm like, that's boring.

614
00:36:07.139 --> 00:36:08.900
I liked it when it was crap.

615
00:36:08.960 --> 00:36:12.322
I was more interested when it was fucking up and making mistakes.

616
00:36:12.362 --> 00:36:17.545
And that's a similar way to why human create stuff is better.

617
00:36:17.565 --> 00:36:20.727
Because you see the moving parts, you see how it works.

618
00:36:20.747 --> 00:36:22.428
You can see someone's

619
00:36:24.081 --> 00:36:48.256
created that that's what i'm worried about with ai because it's it's like the same person's made everything you go online it looks like the same person has made it's effectively it is the same you know it's the same model or whatever it gets boring for me really quick so i've come full circle now i've gone back to like i'm just going to stick with doing it the old-fashioned nuts and bolts way but i'm not against using ai to help me find bits and pieces that i want to use and like use it as a

620
00:36:50.110 --> 00:36:53.051
I want to see it do stuff that's been impossible before.

621
00:36:53.571 --> 00:36:59.893
I want to see it create a whole new genre of whatever, a whole new thing that we don't even know exists now.

622
00:37:00.453 --> 00:37:01.293
That's what I want it to do.

623
00:37:01.313 --> 00:37:03.814
I don't want it to just copy what we can already do.

624
00:37:03.894 --> 00:37:05.714
We can already make music, we can already make art.

625
00:37:06.095 --> 00:37:07.115
We can already do all this stuff.

626
00:37:07.215 --> 00:37:10.416
I don't want it just to take that, take it away from us.

627
00:37:10.516 --> 00:37:11.876
We do that really well already.

628
00:37:12.396 --> 00:37:13.517
Or we do it really crap as well.

629
00:37:14.057 --> 00:37:15.017
But like, you know,

630
00:37:15.333 --> 00:37:24.080
why can't you use it for something that's completely different, that is impossible for a human to do, that's mind-blowing, not just copy what we already do.

631
00:37:24.321 --> 00:37:25.462
That's the problem with it for me.

632
00:37:26.022 --> 00:37:40.594
Yeah, but it sounds like you've kind of, like you say, you've come full circle with your attitude to AI, but at the time when it first came in, it sounds like it almost gave you, did it give you a bit of like an existential crisis, as you say, as someone who creates this content and these videos and really puts the heart and soul into them?

633
00:37:40.614 --> 00:37:41.375
A little bit.

634
00:37:41.455 --> 00:37:42.216
Well, I used it...

635
00:37:42.556 --> 00:37:48.761
First of all, I was like, well, when I was working for Joe, I was like, now I can do stuff now that I couldn't do before.

636
00:37:48.801 --> 00:37:50.363
I made a few videos using...

637
00:37:52.164 --> 00:37:54.947
I ran it natively with my PC.

638
00:37:55.027 --> 00:38:00.592
It was like a really early voice cloning program called TalkNet.

639
00:38:02.033 --> 00:38:02.874
It's the same.

640
00:38:02.894 --> 00:38:03.935
You feed it with a load of...

641
00:38:06.155 --> 00:38:11.477
I've got a talking book by Reece Mogg and I fed it that and it just, you know, I could type anything and make Reece Mogg say it.

642
00:38:11.497 --> 00:38:16.299
This was before it was like, you know, available just commercially.

643
00:38:16.319 --> 00:38:17.500
And I was like, this is incredible.

644
00:38:17.520 --> 00:38:19.381
I was like, oh, can I say it?

645
00:38:19.401 --> 00:38:20.521
So I was like, that's when I made.

646
00:38:20.761 --> 00:38:23.803
So we did this Goodfellas video where I thought we could like,

647
00:38:24.623 --> 00:38:26.064
We could do voiceovers for films.

648
00:38:26.084 --> 00:38:27.884
We could do trailers and stuff.

649
00:38:28.344 --> 00:38:29.305
That would be impossible.

650
00:38:29.405 --> 00:38:33.346
It would be possible in my way of doing it, but it would take so long.

651
00:38:34.467 --> 00:38:36.768
It's incidental to the actual plot.

652
00:38:36.788 --> 00:38:37.748
You don't need to be able to...

653
00:38:41.190 --> 00:38:44.092
You don't need to piece it together for the joke to work.

654
00:38:44.152 --> 00:38:51.716
So I just thought, we could just type out the script and then we can edit our version of the Tories, the Goodfellas trailer.

655
00:38:51.756 --> 00:38:55.498
And I was like, so for a while I was like, this is great.

656
00:38:55.518 --> 00:38:56.278
I could do all this stuff.

657
00:38:56.298 --> 00:38:59.620
But I got bored of it really, really quickly.

658
00:38:59.640 --> 00:39:02.782
I was just like, I've done that now.

659
00:39:03.562 --> 00:39:05.324
You know, I always want to try and move on a little bit.

660
00:39:06.145 --> 00:39:08.567
And once I've done it, I'm like, I'm not interested in doing it again, really.

661
00:39:09.668 --> 00:39:10.409
So, you know.

662
00:39:10.649 --> 00:39:18.737
But as you say, you know, around that time when AI was coming in, you were working with Joe.com, who did a lot of sort of political humor, a lot of political sort of like mashups and content.

663
00:39:19.157 --> 00:39:23.859
And that was, I want to say that was off the back of the channel, off the YouTube channel, you were getting work with them.

664
00:39:24.300 --> 00:39:26.861
I mean, what was it like working for Joe at the time?

665
00:39:26.881 --> 00:39:38.847
I mean, like you say, having gone from sort of what was essentially a YouTube hobby and then suddenly becoming a job, a full-time job, I mean, what was it like to go from, you know, kind of, I guess, hobbyist editor to then professional mashup artist, if you will?

666
00:39:40.068 --> 00:39:40.528
That was good.

667
00:39:40.808 --> 00:39:43.509
Getting regular pay, getting regular money was great.

668
00:39:43.589 --> 00:39:45.610
The first salary job I've pretty much ever had.

669
00:39:46.451 --> 00:39:46.811
So...

670
00:39:47.810 --> 00:39:48.250
Yeah, it was great.

671
00:39:48.270 --> 00:39:48.931
It was a lot of pressure.

672
00:39:49.431 --> 00:39:52.993
I had to come up with them every, you know, every month I had to come up with some.

673
00:39:53.133 --> 00:39:58.756
And if I didn't come up with the goods, then, you know, see you later, which is understandable.

674
00:39:58.876 --> 00:40:02.358
So I just had to keep coming up with stuff.

675
00:40:02.378 --> 00:40:03.718
So the whip was being cracked.

676
00:40:03.758 --> 00:40:05.859
And I thought we came up with some good stuff.

677
00:40:06.780 --> 00:40:10.502
It lasted about six years, and then I was just completely burnt out by the end of it.

678
00:40:12.105 --> 00:40:14.806
I just grind, nose to the grindstone for six years.

679
00:40:15.646 --> 00:40:17.927
I looked up, my kids had grown up.

680
00:40:17.987 --> 00:40:21.688
I was like, shit, my house was falling down like shit.

681
00:40:21.708 --> 00:40:27.189
So since I left Joe, I've been doing my house pretty much because it's just crumbling.

682
00:40:27.229 --> 00:40:28.530
It was just constant graft.

683
00:40:29.310 --> 00:40:35.532
So it was good, but it was also like, it was a lot of work, painstaking.

684
00:40:36.632 --> 00:40:40.033
I'm surprised it lasted six, I thought I'd lost six months and lasted six years, which was,

685
00:40:41.175 --> 00:40:42.475
If someone's paying you, that's what you'll do.

686
00:40:42.495 --> 00:40:43.135
You know what I mean?

687
00:40:43.256 --> 00:40:43.776
You'll work.

688
00:40:45.376 --> 00:40:45.756
So, yeah.

689
00:40:46.036 --> 00:40:46.976
It was good overall.

690
00:40:47.116 --> 00:40:47.877
It was great.

691
00:40:48.077 --> 00:40:49.817
So you were coming up with a fresh idea every month.

692
00:40:49.877 --> 00:40:51.358
That was the job.

693
00:40:51.738 --> 00:40:51.918
Yeah.

694
00:40:52.378 --> 00:40:52.618
Wow.

695
00:40:52.758 --> 00:40:57.999
It was quite easy when it was Brexit because there was just so much material with the Tories fucking up constantly.

696
00:40:58.279 --> 00:40:58.619
Yeah.

697
00:40:59.099 --> 00:40:59.800
It was dead easy.

698
00:41:00.120 --> 00:41:00.320
Yeah.

699
00:41:00.480 --> 00:41:01.080
I'm not going to lie.

700
00:41:01.100 --> 00:41:08.682
And then through lockdown with all the party games, it was just so easy to come up with the ideas, to be fair.

701
00:41:09.873 --> 00:41:15.405
And then it got really complicated when... And then obviously up to the election when they lost, there was just plenty of material to take the piss.

702
00:41:15.425 --> 00:41:17.810
And then Labour get in and then it's like...

703
00:41:18.496 --> 00:41:19.316
what we're going to do.

704
00:41:19.356 --> 00:41:21.837
We did some K-Starma tunes.

705
00:41:22.297 --> 00:41:23.118
They were good.

706
00:41:23.818 --> 00:41:25.358
Then I kind of like, who?

707
00:41:26.199 --> 00:41:37.683
I just found it difficult to do, like, to rip the piss out of Starmer without making, say, Farage look good or, you know, take a piss out of Farage without making Starmer look good.

708
00:41:37.763 --> 00:41:39.283
In my opinion, they're all fucking shit.

709
00:41:39.903 --> 00:41:40.424
Yeah.

710
00:41:41.704 --> 00:41:42.985
You know, it just got difficult.

711
00:41:43.025 --> 00:41:44.927
And by that point, I was just completely burnt out.

712
00:41:45.607 --> 00:41:47.188
I can't do anymore.

713
00:41:47.228 --> 00:41:49.050
Don't make me do anymore.

714
00:41:49.110 --> 00:41:52.613
So, yeah, kind of like it died on its ass a little bit.

715
00:41:54.134 --> 00:41:55.935
But basically, I just needed a break.

716
00:41:55.995 --> 00:41:58.878
I wish they could have given me like a year off, but it don't work like that.

717
00:41:59.238 --> 00:42:01.720
You wanted a break and say that's why you left Joe.

718
00:42:02.228 --> 00:42:04.629
No, no, I had to leave, put it that way.

719
00:42:04.709 --> 00:42:05.389
I had to go.

720
00:42:05.409 --> 00:42:06.770
Oh.

721
00:42:07.010 --> 00:42:07.310
Bye.

722
00:42:07.670 --> 00:42:07.830
Oh.

723
00:42:08.030 --> 00:42:08.551
Bye-bye.

724
00:42:09.011 --> 00:42:09.511
I had to go.

725
00:42:10.712 --> 00:42:13.993
Yeah, I just, I wasn't coming up with the goods anymore.

726
00:42:14.893 --> 00:42:17.454
I was just rinsed, basically.

727
00:42:17.614 --> 00:42:18.015
So, yeah.

728
00:42:18.695 --> 00:42:22.977
Now I'm all, I'm ready to go again, get back in the saddle, but now there's no work.

729
00:42:23.177 --> 00:42:23.397
Great.

730
00:42:24.157 --> 00:42:34.620
Well, but I must say, I mean, like when I checked my YouTube inbox and there was a new Sweet Mason video, Berry Bars, which I must say I think is one of the best things you've ever done.

731
00:42:34.840 --> 00:42:37.021
That video, I must say, it's a fantastic one.

732
00:42:37.061 --> 00:42:39.061
And there'd been that seven year gap.

733
00:42:39.121 --> 00:42:44.203
Obviously, it wasn't just a clear, you'd been working in that gap and the videos were coming out, but through Joe and other companies.

734
00:42:44.243 --> 00:42:47.764
But like when there was that new Sweet Mason video, it was like, oh, this is fantastic.

735
00:42:47.904 --> 00:42:48.404
It was fantastic.

736
00:42:48.564 --> 00:42:50.145
Like you say in the video, a blast from the past.

737
00:42:50.265 --> 00:42:50.745
Yeah, yeah.

738
00:42:50.945 --> 00:42:54.626
I mean, there's so much energy to that video and to that edit.

739
00:42:54.686 --> 00:43:00.348
Like everything you just said about feeling burnt out, you don't get any of that from that video and the ones you've done since.

740
00:43:00.609 --> 00:43:01.429
No.

741
00:43:01.849 --> 00:43:02.209
At all.

742
00:43:02.249 --> 00:43:03.770
Well, yeah.

743
00:43:04.850 --> 00:43:07.271
It was different, that one, because I wasn't doing politics.

744
00:43:07.291 --> 00:43:09.272
That said, I was just – not just the actual –

745
00:43:10.262 --> 00:43:18.966
the kind of graft, it was like the, just the kind of toxicness of, I don't know, just deal with politics every day, I was just doing my head in, you know what I mean?

746
00:43:19.866 --> 00:43:21.767
And it was just refreshing to get away from that.

747
00:43:21.787 --> 00:43:24.848
That's why I chose Mary Berry, because it's like, what's the furthest thing?

748
00:43:26.950 --> 00:43:52.807
who isn't going to get a cancel you never know but like who isn't going to get a cancel mary berry's not going to get a cancel mary berry's the most untoxic person let's do mary berry so i thought right yeah let's do something for that and the same it's just same principles applied to watch a lot of it i really enjoyed making it you can tell because it was just different i enjoyed doing that one so yeah uh what else have i done since then this house

749
00:43:53.212 --> 00:43:54.632
No, that one, that's the last one I did, yeah.

750
00:43:54.652 --> 00:43:55.072
That's cracking.

751
00:43:55.092 --> 00:43:56.933
Well, no, the last one, there's the carrier bag for a jam donor.

752
00:43:56.953 --> 00:43:57.393
Oh, yeah.

753
00:43:57.453 --> 00:43:58.913
It's kind of like a B-side.

754
00:43:58.933 --> 00:44:01.054
That's an old one, but yeah.

755
00:44:01.394 --> 00:44:02.614
I actually made that for Greg's.

756
00:44:02.734 --> 00:44:04.555
That was a commission for Greg's.

757
00:44:04.815 --> 00:44:05.315
Oh, really?

758
00:44:05.335 --> 00:44:07.455
Yeah, both of them were a bag of flour and a bucket of water.

759
00:44:07.475 --> 00:44:08.796
They're both Greg's commissions.

760
00:44:11.316 --> 00:44:11.776
That's fantastic.

761
00:44:11.796 --> 00:44:13.037
I actually got paid to make them.

762
00:44:13.137 --> 00:44:13.877
That's fantastic.

763
00:44:13.917 --> 00:44:14.177
Yeah.

764
00:44:14.597 --> 00:44:15.777
Bag of flour is one of my favourites.

765
00:44:15.797 --> 00:44:19.198
Like I said, sometimes they don't work, but occasionally, like,

766
00:44:20.907 --> 00:44:27.388
I just found I was just lucky those samples were great those people were great I had rushes of I had two hours of like

767
00:44:28.734 --> 00:44:51.299
footage of those guys just talking about the jobs and it was just perfect for that kind of thing yeah especially the bag of flour fella he was brilliant uh so yeah that that was when a commission worked perfectly there's been a few like that that have worked really well but that one yeah it was great because the um because you've also got like little trilogies of like works in there like you know like the arnie trilogy of like jungle all the way bring it back to the carpet all those ones

768
00:44:51.879 --> 00:45:19.471
which is so funny and I remember bringing it back to the carpet that was like a video that you'd had in your back pocket for a couple of years and then thought oh I'll put this one out do you have many in your back pocket that are unreleased yeah I've got a few a lot of them are a bit crap but like sometimes like I said I burn out and I think I'll run out of ideas I'll get stuck so I'll put them on the back burner I've got loads like that they're just not finished yeah

769
00:45:19.902 --> 00:45:25.234
I try and finish everything, but obviously, sometimes I just, like, it's not gonna, that's not gonna happen.

770
00:45:25.254 --> 00:45:27.379
But sometimes, I look back and stuff I've got in the,

771
00:45:27.830 --> 00:45:31.493
on the hard drive or whatever, on the archive, and it's like, actually, it's all right, that.

772
00:45:31.513 --> 00:45:32.494
Stick it out.

773
00:45:32.554 --> 00:45:34.536
I've got loads of stuff that's like half-baked.

774
00:45:35.096 --> 00:45:38.058
So yeah, I just need to go back, finish some stuff really.

775
00:45:38.619 --> 00:45:45.184
But like I said, the moment I'm looking for work and kind of, I'm doing my house because my house is falling apart.

776
00:45:45.645 --> 00:45:47.746
Ceiling's leaking, everything's fucked.

777
00:45:48.147 --> 00:45:52.490
So I've got to like, sort my house out, sort my life out and then get back to work.

778
00:45:52.510 --> 00:45:54.492
That's what I'm kind of, that's the plan.

779
00:45:55.515 --> 00:46:23.332
and are you going to be planning to carry on with the sample like you know in that area yeah I'm trying to just try and carry on doing what I've been doing for the past 20 years I just want to you know bits of commissions here and there bits of work and then my own stuff in between that's the dream if I can make that happen I've managed to do it for 20 years like but like I'm saying it's a different landscape now since leaving Joe I've come out open the door and it's like completely different

780
00:46:24.811 --> 00:46:27.012
It's not a wasteland exactly, but it's like, it's different.

781
00:46:27.632 --> 00:46:29.472
There's less work out there, so we'll see.

782
00:46:29.832 --> 00:46:32.833
Might have to go back to painting and decorating, but that's fine.

783
00:46:33.293 --> 00:46:35.794
Well, I remember when Bowery Biscuit Base came out.

784
00:46:35.814 --> 00:46:39.074
I think that was when you were still doing, like, you know, painting and decorating.

785
00:46:39.134 --> 00:46:45.376
I remember you saying that, like, you'd like decorating a room, and then you checked the stats on the video, and it had gone up by like 5,000 or something.

786
00:46:45.396 --> 00:46:46.296
You were like, holy crap.

787
00:46:46.356 --> 00:46:46.796
Yeah, yeah, yeah.

788
00:46:46.816 --> 00:46:48.577
That was the moment where it was like- I used to come on the radio.

789
00:46:48.597 --> 00:46:50.417
I was plastering the ceiling with my mate.

790
00:46:50.437 --> 00:46:51.917
I used to come on the radio.

791
00:46:51.977 --> 00:46:53.318
I'm like, fuck, you know what?

792
00:46:54.398 --> 00:47:12.752
fuck he never said my name though the whole time he played that's annoying yeah he never said who played it who made it but whatever but he used to come on every day I was like what the fuck is going on this is bizarre and then again shoveling shit and fucking plastering and painting and stuff it was a weird weird time

793
00:47:13.793 --> 00:47:19.836
And it was the, am I right in thinking that the, because another one of your sort of great videos is Trump versus Talking Heads.

794
00:47:20.116 --> 00:47:20.336
Right.

795
00:47:20.456 --> 00:47:22.377
Am I right in thinking that was a Joe project?

796
00:47:22.537 --> 00:47:31.180
No, that was, I worked at Sky for about a year doing similar things like political, you know, mashup things.

797
00:47:33.802 --> 00:47:36.464
And that came to an end, like, after about a year.

798
00:47:37.205 --> 00:47:41.168
But that was something I was going to do for Sky.

799
00:47:42.148 --> 00:47:42.909
And it never happened.

800
00:47:43.649 --> 00:47:48.373
Because I got, I don't know, the contract ran out.

801
00:47:49.374 --> 00:47:50.735
So I just made it for myself.

802
00:47:52.116 --> 00:47:53.457
That's the only kind of political thing.

803
00:47:53.797 --> 00:47:55.078
Maybe there's a couple of them are.

804
00:47:55.098 --> 00:47:57.120
But I thought I'd put that online anyway.

805
00:47:57.400 --> 00:47:58.280
Just I thought it was funny.

806
00:47:58.320 --> 00:47:59.021
And it's kind of like,

807
00:48:00.985 --> 00:48:04.600
You know, it's not, obviously Trump's a fucking maniac.

808
00:48:04.780 --> 00:48:06.005
That's what I was trying to point out.

809
00:48:06.066 --> 00:48:06.427
It wasn't.

810
00:48:08.393 --> 00:48:10.374
a lot of people have got the wrong end of the stick with that video.

811
00:48:10.394 --> 00:48:10.974
Have you noticed?

812
00:48:11.054 --> 00:48:13.514
Like people are going, they think it's pro Trump.

813
00:48:13.734 --> 00:48:14.174
Oh really?

814
00:48:14.334 --> 00:48:16.355
And I didn't see that in the comments.

815
00:48:16.395 --> 00:48:17.055
Yeah.

816
00:48:17.815 --> 00:48:22.877
It's bizarre how you, your own, your kind of mindset makes you see something differently.

817
00:48:23.477 --> 00:48:25.137
People see whatever they want to see in it.

818
00:48:25.457 --> 00:48:36.060
It's bizarre, but I like, yeah, I think it's, I think it's fine to put that on my channel because it's, I think it's,

819
00:48:37.636 --> 00:48:42.679
I don't know, I hope it doesn't predict the future, but there's a bit where it goes, oh my God, what have I done?

820
00:48:42.719 --> 00:48:48.343
I was thinking, I was worried about what was going to happen with Trump in power, basically.

821
00:48:48.623 --> 00:48:49.184
It was about that.

822
00:48:49.744 --> 00:48:52.486
So I picked that song.

823
00:48:53.306 --> 00:48:54.547
It did really well, so, you know.

824
00:48:55.253 --> 00:48:55.713
Yeah, it did.

825
00:48:55.733 --> 00:49:00.436
It's a great video and it speaks to the mania of that guy.

826
00:49:00.456 --> 00:49:01.756
Yeah, it's crazy.

827
00:49:01.796 --> 00:49:02.377
It's insane.

828
00:49:02.437 --> 00:49:10.081
I mean, because so many of your songs feature samples and remixes of things like Paul McCartney, you said, or Trump or Craig Wallace.

829
00:49:10.101 --> 00:49:16.824
I mean, have you ever sort of had word back, whether good or bad, from some of the people that you're parodying or remixing?

830
00:49:16.844 --> 00:49:20.406
Do you ever get anything back like that?

831
00:49:20.426 --> 00:49:22.607
Yeah, you'll get the occasional tweet.

832
00:49:24.300 --> 00:49:28.302
of like recognition, like Vanilla Ice tweeted the Vanilla Ice thing.

833
00:49:29.202 --> 00:49:29.683
Yeah.

834
00:49:29.943 --> 00:49:37.086
Arnie's like on Reddit has commented about Jungle All The Way, saying he was showing it to people around on whatever film set he was on.

835
00:49:38.163 --> 00:49:39.923
Art Schwarzenegger was the same guy.

836
00:49:40.523 --> 00:49:41.284
Yeah.

837
00:49:41.344 --> 00:49:44.904
There was this thing on Reddit where people asked him to say his favourite lines from films.

838
00:49:45.944 --> 00:49:49.165
Someone asked him to say to a camera, like, put that cookie down, so he did it.

839
00:49:49.645 --> 00:49:50.345
And someone linked.

840
00:49:50.785 --> 00:49:51.685
It wasn't actually my video.

841
00:49:51.725 --> 00:49:52.885
It was someone nicked it.

842
00:49:52.925 --> 00:49:53.906
You know, it's like on YouTube.

843
00:49:54.086 --> 00:49:54.306
Yeah.

844
00:49:54.806 --> 00:49:59.707
But he was going around and he said, I approve of this or whatever.

845
00:49:59.727 --> 00:50:02.647
And I was showing it to people around on set.

846
00:50:03.627 --> 00:50:04.107
What else?

847
00:50:04.467 --> 00:50:06.348
Yeah, it's just like little things like that.

848
00:50:06.368 --> 00:50:07.788
People, I think they end up seeing them.

849
00:50:08.354 --> 00:50:11.395
I don't think Jeremy Clarkson mentioned anything about that one.

850
00:50:11.935 --> 00:50:12.215
No.

851
00:50:13.115 --> 00:50:14.455
Yeah, but they do see him.

852
00:50:15.035 --> 00:50:16.375
I can't think off the top of my head.

853
00:50:16.975 --> 00:50:18.756
I feel like Paul McCartney would be all over that one.

854
00:50:18.776 --> 00:50:22.556
I mean, you end up... Yeah, no, McCartney didn't acknowledge it, unfortunately.

855
00:50:22.596 --> 00:50:24.657
Even though, like I said before, I think he sent that...

856
00:50:24.697 --> 00:50:28.617
I think I have that sample from him indirectly through one guy.

857
00:50:29.518 --> 00:50:30.458
But I don't know.

858
00:50:31.638 --> 00:50:32.538
But I love Paul McCartney.

859
00:50:32.558 --> 00:50:32.898
He's great.

860
00:50:32.918 --> 00:50:33.778
I don't care.

861
00:50:33.798 --> 00:50:34.238
I don't mind.

862
00:50:34.559 --> 00:50:35.159
He's amazing.

863
00:50:35.219 --> 00:50:35.659
He's a ledge.

864
00:50:35.819 --> 00:50:36.419
Absolutely a ledge.

865
00:50:36.639 --> 00:50:37.199
One person...

866
00:50:38.991 --> 00:50:39.732
I watched everything.

867
00:50:40.152 --> 00:50:41.693
Every interview he's ever done is the most...

868
00:50:42.594 --> 00:50:43.835
He's the same in every interview.

869
00:50:44.716 --> 00:50:45.376
That's who he is.

870
00:50:45.536 --> 00:50:46.317
He's just sound.

871
00:50:46.657 --> 00:50:48.479
He's just so consistent.

872
00:50:49.299 --> 00:50:49.920
Absolute ledge.

873
00:50:50.220 --> 00:50:51.141
Yeah, authentic.

874
00:50:51.563 --> 00:50:52.684
Yeah, that's who he is.

875
00:50:52.904 --> 00:50:54.405
He's brilliant.

876
00:50:54.465 --> 00:51:02.570
I want to say with Masterchef Sympathisia, that song, they soundtracked a whole stretch of one of the shows to that, right?

877
00:51:02.590 --> 00:51:06.092
There was a competition on the show with that song.

878
00:51:06.132 --> 00:51:07.793
That song was built into it in some ways.

879
00:51:07.833 --> 00:51:08.113
Is that right?

880
00:51:08.393 --> 00:51:09.234
Yeah, that was weird.

881
00:51:09.314 --> 00:51:10.274
They really took to that song.

882
00:51:10.554 --> 00:51:11.575
It was really weird, yeah.

883
00:51:11.755 --> 00:51:15.697
Yeah, the kind of... Yeah, of course, Masterchef were totally behind it.

884
00:51:16.958 --> 00:51:37.361
yeah there was talk of them doing it live and stuff and then I was like what are you doing John Terode was like we're not doing this live for comic relief they were going to get on stage and sing it I was like don't please don't please don't do that John Terode agreed and he said no it just doesn't the whole part of it's funny is because it's we're not intentionally singing it blah blah blah yeah

885
00:51:37.842 --> 00:51:44.271
But yeah, they did a whole, I think it was a final of one of the series of MasterChef where they spun it.

886
00:51:45.253 --> 00:51:46.855
But yeah, I was watching that and that was surreal.

887
00:51:47.476 --> 00:51:48.678
What the fuck is going on?

888
00:51:49.419 --> 00:51:50.481
What a weird timeline.

889
00:51:50.941 --> 00:51:52.203
Aye, aye.

890
00:51:53.084 --> 00:51:59.749
But it's funny because you say, like, talk about music and live music because I want to say Cassette Boy, they've done a few live events over the years.

891
00:51:59.789 --> 00:52:03.031
They've done things at Glastonbury and up at Edinburgh, the Fringe.

892
00:52:03.051 --> 00:52:10.316
I mean, have you ever thought about doing your music on the road in any way, live, or is it purely something that you do for YouTube, for, you know, digital?

893
00:52:10.336 --> 00:52:11.016
Do you have any thoughts?

894
00:52:11.056 --> 00:52:11.937
Yeah, I've thought about it.

895
00:52:11.957 --> 00:52:14.178
Just try and, like, get a show together, I suppose.

896
00:52:14.198 --> 00:52:16.320
I might try and do it now, like...

897
00:52:18.121 --> 00:52:42.995
see if I can do some gigs it's just a bit, I always thought what do you do, you just kind of stand there it's all sequenced, I'm not playing anything it's all just programmed so I'll just go press a button I don't know, I'll have to come up with some kind of set or maybe I can, I don't know thinking about it, I've thought about it for years but it's always, so it's got in the way like the job, Joe or something so it's always come in the way of me doing it, but now yeah, maybe maybe

898
00:52:43.363 --> 00:52:45.184
I guess it would be quite similar to DJing.

899
00:52:45.504 --> 00:52:46.144
Yeah, yeah.

900
00:52:46.404 --> 00:52:48.725
Like I say, get its new laptop, see what it can do.

901
00:52:48.865 --> 00:52:53.608
I think Serato can mix video now, so it's been out of the day for years, I think.

902
00:52:53.648 --> 00:52:56.129
But yeah, maybe there's something in that.

903
00:52:56.149 --> 00:52:57.349
All right, all right.

904
00:52:57.709 --> 00:53:00.971
And do you have any sort of ideas for future videos?

905
00:53:00.991 --> 00:53:04.332
Are there any particular people or samples that you're particularly excited about?

906
00:53:04.392 --> 00:53:06.133
I mean, like you say, you don't look for it.

907
00:53:06.193 --> 00:53:10.435
It emerges, but is there anyone that's kind of piquing your curiosity for doing something?

908
00:53:10.621 --> 00:53:11.181
I've got a few ideas.

909
00:53:11.201 --> 00:53:14.044
I don't really want to talk about...

910
00:53:14.124 --> 00:53:14.704
It's weird.

911
00:53:14.845 --> 00:53:20.730
So when I vocalise what I'm thinking in my head, it's a bit like it sounds ridiculous.

912
00:53:20.850 --> 00:53:22.871
And it makes me...

913
00:53:22.891 --> 00:53:27.555
When I put it in concept with reality, it's like, wow, it sounds stupid.

914
00:53:27.595 --> 00:53:28.836
And then I lose momentum.

915
00:53:29.157 --> 00:53:33.620
So I like to keep everything just totally in my head until it's done.

916
00:53:33.660 --> 00:53:35.442
I don't talk about what I'm doing...

917
00:53:36.558 --> 00:53:39.620
I don't really mention it to anyone what I'm doing because it just sounds so stupid.

918
00:53:40.340 --> 00:53:42.501
I double think about something, I'll stop.

919
00:53:42.922 --> 00:53:44.843
And I'll go, oh, what am I doing?

920
00:53:44.863 --> 00:53:45.803
That's stupid.

921
00:53:45.823 --> 00:53:49.866
So I just keep it to myself until it's done.

922
00:53:49.946 --> 00:53:52.347
And then I'll put it online and go.

923
00:53:54.786 --> 00:54:08.467
hopefully people like it so you know by the time i finished them i'm like what you know i've said what am i doing and it seems so ridiculous i've spent months on this thing and then yeah so i don't yeah i don't i don't really say what's in the pipeline

924
00:54:09.308 --> 00:54:20.296
I was going to say about the live music, because I just remember that, because I was watching back the Joe compilation that you did in 2017, which is a lot of that political comedy, all the Brexit stuff, Cameron, all that stuff.

925
00:54:20.576 --> 00:54:29.623
And I was thinking this would almost be a fantastic medley to play at a nightclub, because it's all remixes of different rap songs and pop songs with these guys.

926
00:54:30.023 --> 00:54:32.324
I think so many places would snap that up.

927
00:54:32.344 --> 00:54:33.866
They'd be like, oh, that's brilliant.

928
00:54:34.386 --> 00:54:36.688
The problem with politics is it goes out of date, doesn't it?

929
00:54:36.888 --> 00:54:37.028
Aye.

930
00:54:37.048 --> 00:54:37.128
Aye.

931
00:54:37.528 --> 00:55:01.876
it goes out of date soon it's like newspapers in it it's just if you do anything current like that it's not got the kind of not as evergreen as something that's just like master chef then again that's kind of it's been cancelled now and so you know uh yeah i don't know i don't think i could play those out live like i said it's polo i don't like bringing politics into

932
00:55:03.449 --> 00:55:05.250
It creates arguments and stuff, doesn't it?

933
00:55:05.270 --> 00:55:06.390
I've played that at a nightclub.

934
00:55:06.510 --> 00:55:11.593
It's funny now because it's like in the past, but at the time you'd get people arguing and stuff.

935
00:55:11.653 --> 00:55:14.214
It's just so toxic, isn't it?

936
00:55:14.254 --> 00:55:16.355
You don't want to bring Twitter into a nightclub, do you?

937
00:55:17.495 --> 00:55:17.955
Carnage.

938
00:55:18.255 --> 00:55:21.457
No, yeah, people will stop dancing and start knocking the shit out of each other.

939
00:55:21.477 --> 00:55:22.357
Yeah, they start arguing.

940
00:55:22.757 --> 00:55:22.997
Yeah.

941
00:55:23.318 --> 00:55:28.960
You were saying earlier about how, like, in terms of the future, you know, it's going to be, you know, you want to keep doing what you're doing.

942
00:55:29.490 --> 00:55:33.373
And sort of producing more great work and getting it out there.

943
00:55:33.393 --> 00:55:36.096
I mean, is that the... Because you were saying about how YouTube has changed.

944
00:55:36.136 --> 00:55:39.499
It's become more about, I guess, the business and the algorithm.

945
00:55:39.519 --> 00:55:42.821
I mean, are you planning to try and push Sweet Mason, take that to the next level?

946
00:55:42.942 --> 00:55:48.626
Or is it more just like, is it going to be just something that you do for fun as well as... Yeah, I don't know really.

947
00:55:48.646 --> 00:55:50.108
It is up in the air at the moment.

948
00:55:50.668 --> 00:55:53.150
Because if I can't make money off it, I can't.

949
00:55:56.694 --> 00:55:58.916
I can't pay my mortgage and I can't feed my kids.

950
00:55:59.416 --> 00:56:00.457
So it depends.

951
00:56:00.917 --> 00:56:03.700
It's in limbo.

952
00:56:04.200 --> 00:56:07.763
If I get some work, I can balance the two things.

953
00:56:07.823 --> 00:56:08.624
It's tricky.

954
00:56:09.164 --> 00:56:10.485
It is really tricky.

955
00:56:10.525 --> 00:56:16.130
YouTube, trying to get monetised on YouTube is almost impossible.

956
00:56:16.530 --> 00:56:19.893
I don't make the kind of content that will bring you enough money on YouTube.

957
00:56:21.254 --> 00:56:22.395
I can't do it regularly enough.

958
00:56:23.154 --> 00:56:26.018
You know, like influencers are putting stuff out practically every day.

959
00:56:26.298 --> 00:56:28.761
And, you know, that's how you monetize.

960
00:56:29.622 --> 00:56:36.030
And that's what the whole thing is set up to like benefit, set up to benefit influencers.

961
00:56:36.090 --> 00:56:37.832
And I'm not, I don't see, I'm not an influencer.

962
00:56:38.333 --> 00:56:42.538
So it's like, I ain't ever going to be able to make money off YouTube that way, I don't think.

963
00:56:43.266 --> 00:56:44.186
Patreon maybe.

964
00:56:45.187 --> 00:56:47.568
But then again, getting enough patrons is also tricky.

965
00:56:47.588 --> 00:56:49.349
But thanks to the patrons, by the way.

966
00:56:49.909 --> 00:56:52.150
Bought me the new computer.

967
00:56:52.530 --> 00:56:53.470
I don't know, really.

968
00:56:53.510 --> 00:56:54.251
I'm just going to crack on.

969
00:56:54.291 --> 00:56:55.891
I've said I've been doing it 20 years.

970
00:56:55.911 --> 00:56:58.653
I've just blagged it all the way.

971
00:56:58.733 --> 00:57:00.914
So let's carry on with the blag.

972
00:57:01.094 --> 00:57:02.574
There's nothing much more I can do.

973
00:57:02.634 --> 00:57:04.635
It's like maybe a live set.

974
00:57:04.655 --> 00:57:05.055
I don't know.

975
00:57:05.135 --> 00:57:05.476
I don't know.

976
00:57:05.496 --> 00:57:08.277
I really don't know in terms of monetizing it.

977
00:57:08.977 --> 00:57:09.538
Maybe live.

978
00:57:09.898 --> 00:57:12.181
Maybe I'm just going to carry on going.

979
00:57:12.962 --> 00:57:15.124
Painting, decorating in between and working in pubs.

980
00:57:15.525 --> 00:57:15.985
I don't know.

981
00:57:16.466 --> 00:57:16.866
I don't know.

982
00:57:16.886 --> 00:57:19.690
It really is up in the air at the moment.

983
00:57:19.730 --> 00:57:21.952
Literally crooks time.

984
00:57:22.272 --> 00:57:22.593
So...

985
00:57:23.399 --> 00:57:35.081
Well, I for one, I mean, every time I see one of your videos pop into my YouTube, I'm always excited, you know, and it's just the fact that you've been able to make it, like you say, it has for 20 years, you've been able to make it work and produce so much great stuff.

986
00:57:35.362 --> 00:57:35.722
Yeah.

987
00:57:35.902 --> 00:57:36.642
It is fantastic.

988
00:57:36.662 --> 00:57:39.942
And I think, yeah, I take my hat off to you because it's not as someone who is, who's also.

989
00:57:39.962 --> 00:57:40.523
I can't believe it.

990
00:57:40.543 --> 00:57:41.743
I can't believe I've managed to pull it off.

991
00:57:41.963 --> 00:57:42.183
Yeah.

992
00:57:42.223 --> 00:57:42.703
This far.

993
00:57:43.443 --> 00:57:44.783
Hopefully another 20 years, you know.

994
00:57:45.404 --> 00:57:45.484
Aye.

995
00:57:46.564 --> 00:57:47.424
Let's just, let's just.

996
00:57:48.795 --> 00:57:50.577
Keep going, just keep going.

997
00:57:51.298 --> 00:57:54.662
Get some work, make more videos, whatever.

998
00:57:56.104 --> 00:57:57.085
I just need inspiration.

999
00:57:57.125 --> 00:57:59.187
I'm always hungry for ideas.

1000
00:58:00.289 --> 00:58:02.572
I need constant ideas.

1001
00:58:02.652 --> 00:58:04.334
It's just like that.

1002
00:58:05.014 --> 00:58:07.958
If the well's dry, ideas-wise, you're knackered.

1003
00:58:08.431 --> 00:58:09.572
But I've got plenty of ideas.

1004
00:58:09.632 --> 00:58:12.833
It's just getting time to make them and almost being able to finance your hobby.

1005
00:58:12.893 --> 00:58:13.934
It's basically what I'm doing.

1006
00:58:13.954 --> 00:58:16.275
I financed it for the past 20 years, really.

1007
00:58:17.035 --> 00:58:21.678
It's not really brought in... You know, the actual YouTube hasn't brought in any money itself.

1008
00:58:22.418 --> 00:58:25.160
Other work on the side has, like the Joe stuff and what have you.

1009
00:58:25.780 --> 00:58:27.501
But the YouTube, no, I've not really made.

1010
00:58:29.203 --> 00:58:30.805
Yeah, mate, fuck off from that, I'm not going to lie.

1011
00:58:32.227 --> 00:58:33.308
But it's still going, so.

1012
00:58:33.629 --> 00:58:35.551
Still going, and people still watching.

1013
00:58:35.571 --> 00:58:36.713
Yeah, yeah, that's great.

1014
00:58:36.913 --> 00:58:37.794
Thank you, people.

1015
00:58:38.615 --> 00:58:39.116
No, thank you.

1016
00:58:39.376 --> 00:58:39.937
Thank you, mate.

1017
00:58:39.957 --> 00:58:45.004
No, honestly, like I say, Chris, Swede, sir, yeah, long may it continue, as I say.

1018
00:58:45.024 --> 00:58:47.146
I mean, I am excited to hear that, like, yeah, I know that you're...

1019
00:58:47.867 --> 00:58:52.870
you don't like talking about sort of different ideas that you might have, but it's good to say that you've still got the passion for the work.

1020
00:58:53.010 --> 00:58:56.012
Oh, yeah, the passion is just, yes, it's obsession.

1021
00:58:56.172 --> 00:58:57.773
It's like I have to do it.

1022
00:58:58.493 --> 00:59:06.878
It's just I've got to be doing something like creative, whether it's like music or, you know, video or anything.

1023
00:59:06.918 --> 00:59:07.978
I've just got to be doing it.

1024
00:59:08.058 --> 00:59:11.140
So, you know, I'll always be doing it by hook or by crook.

1025
00:59:11.820 --> 00:59:15.602
But whether it brings in enough cash to do it regularly, we'll see.

1026
00:59:15.803 --> 00:59:16.163
We'll see.

1027
00:59:16.783 --> 00:59:17.163
Hopefully.

1028
00:59:17.384 --> 00:59:17.964
Fantastic.

1029
00:59:18.044 --> 00:59:19.185
Well, long may it continue.

1030
00:59:19.305 --> 00:59:21.326
So thanks so much for coming on the pod, mate.

1031
00:59:21.346 --> 00:59:23.508
This was such a great pleasure to chat to you.

1032
00:59:23.528 --> 00:59:24.628
Thanks for having me, mate.

1033
00:59:24.648 --> 00:59:25.549
Thanks for having me.

1034
00:59:25.569 --> 00:59:26.489
Thanks for coming on.

1035
00:59:26.810 --> 00:59:31.473
And also just to hear about your workflow alone and how you made those videos is just, you know...

1036
00:59:32.453 --> 00:59:33.714
I'd always wondered about that.

1037
00:59:33.854 --> 00:59:34.975
So just to hear you talk about it.

1038
00:59:34.995 --> 00:59:35.455
Now you know.

1039
00:59:35.636 --> 00:59:36.096
Now you know.

1040
00:59:36.116 --> 00:59:37.077
It's just graft.

1041
00:59:37.177 --> 00:59:38.758
It's just simply, it's just hard work.

1042
00:59:38.778 --> 00:59:40.959
Yeah, there's no secret techniques, really.

1043
00:59:41.159 --> 00:59:43.281
It's just, you've just got to want to do it.

1044
00:59:43.901 --> 00:59:48.204
Well, just to hear you talk about it and take us through the stuff you've done and your process, it's just been fantastic.

1045
00:59:48.224 --> 00:59:49.065
So thanks so much again.

1046
00:59:49.685 --> 00:59:50.246
Cheers, Billy.

1047
00:59:50.546 --> 00:59:50.966
Cheers, mate.

1048
00:59:50.986 --> 00:59:51.387
Nice one.

1049
01:00:01.699 --> 01:00:06.660
Hey everyone, thanks so much for listening to my chat with Chris, aka Swede Mason.

1050
01:00:07.221 --> 01:00:09.961
Remember to like and subscribe to the podcast so you never miss an episode.

1051
01:00:10.342 --> 01:00:17.144
And check out our YouTube memberships where you can watch the full uncut version of my conversation with Chris with 15 more minutes of extra chat.

1052
01:00:17.624 --> 01:00:21.745
Stay tuned for more exciting interviews and guests coming soon on Half the Picture.
