WEBVTT

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Hi, my name is Chris Burris.

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I'm a longevity expert and the chief scientist at a lab focused on a longevity molecule.

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My primary focus is to help people live longer and better lives with science.

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Make sure to subscribe and share so you and your friends can live longer and better.

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Well, actually, so you and your friends can live beyond the norms.

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Hi, and welcome to the next episode of the Live Beyond the Norms Health and Longevity Podcast.

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You are a person who wants more erections in your life.

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Men want erections that are stronger and more reliable.

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Women want partners who feel confident, connected, and capable of performing.

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But nobody is talking about the negative health implications when erections begin to weaken or disappear.

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Okay.

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Our next guest, Dr. Elliot Justin, is here to open up this very important conversation.

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A little bit about Dr. Justin.

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Dr. Justin is an MD who practiced as an emergency physician for over 10 years.

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He is also a healthcare entrepreneur, inventor, and founder and CEO of two firms which had exits.

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I think that's always impressive.

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And his focus today as founder and CEO of FirmTech,

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to bring sexual health into the 21st century through data-driven, personalized, preventative, and reactive care.

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His mission is to transform erections from a subjective and often stigmatized concern into measurable data related to sexual, vascular, and overall health.

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Hopefully, we can help him with his mission in this interview today.

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Dr. Justin, thank you so much for joining us today.

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Great to be here, Chris.

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Thank you.

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Before we get into your area of expertise, I like to go further back.

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I like to go much further back.

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What was it like growing up, little Elliot?

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Where did you grow up?

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What were your parents like?

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If there was some event or someone you could pinpoint as the reason you would ultimately become an emergency physician, sometimes an erectile emergency physician, an inventor tackling a fairly taboo topic, what or who would that be?

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Yeah.

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Well, it really involved both my mother and my father.

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So my father was a Ford artillery observer in World War II.

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Ford artillery observers had the highest category other than second lieutenants.

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And my father won a silver star and two bronze stars.

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And I grew up in the shadow to some degree and it's the inspiration of his heroism.

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My mother, on the other hand, and mom, I owe you so much, but it was very laissez-faire, 1950s upbringing.

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Basically, on the weekends, there were very few organized activities.

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You went out and played with other kids and you made your own rules.

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I grew up by the beach in New York City, a very special area called Bell Harbor on the Rockaway Peninsula.

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It's part of Queens, but it's that peninsula that juts out into the ocean close to Kennedy Airport.

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So I would

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We fished, we swam, even as kids we had boats that we probably should have been operating.

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So what do I do to my mother?

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My mother was a prude.

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And twice when I was an adolescent, she took me to a urologist because she was concerned about my masturbation practices.

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She thought they were excessive.

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I didn't think that six, seven times a day was excessive.

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And I still don't.

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And the message from the urologist was, you know, maybe you should hold back a little bit, but don't worry about it.

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The second time, the last time I was when I was 17 years old, he told me, he warned me not to, he warned me to cut back.

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And then after my mother left the room, he called back, said, Elliot,

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You only have to put up with your mother for one more year and then you'd be your own man.

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So I've always been really interested in sex, I guess, is what I'm getting at, Chris.

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And then later on in medical school, the first day, I looked around.

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Before we get there, so your dad was in the military.

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So was that the whole time you were growing up or at one point did he transition to...

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He left the military in 1964.

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My mother was concerned that he was in the reserves then and she was concerned that he would be called up and come to fight in Vietnam and she didn't want him to go.

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So I just asked that cause my dad was in the air force.

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I moved every two years.

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Um, I remember his transition into civilian life.

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And, and then do you remember that transition and was it?

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Well, my dad, yeah, my dad left the active military in the late fifties.

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Um, and I'm, I'm, my last recollection, I was very small and it was on some base on Cape Cod.

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My dad was commanding a Nike missile artillery battalion or brigade and, uh,

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And then I saw my memory of that time was, it was the first time we looked through a telescope, the bunch of older boys and they were somewhat, one of them had a telescope and we could look and see things, see things from a far distance.

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My other memory is of playing with a lot of, some hide and seek game with a lot of kids.

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And my mother called me back for dinner and I don't wanna go back for dinner.

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And my hiding in the forest outside of our cottage,

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while my mother stomped by, where are you, come home for dinner?

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And I ignored her and continued to play.

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So, but not, so yeah, I, we, those memories in the fifties, I was just really too young to, and you, you know, to have type of experience of moving multiple, multiple bases the way you did.

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So your undergraduate degree from Harvard in Slavic language and literature, what was your goal?

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Like what led you to study that as undergraduate?

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Well, two things.

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In my family, and this is kind of unique, there's a real emphasis on being what in those days they called the Renaissance man.

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Being well read broadly from across many, many fields.

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And part of that was reading fine literature.

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My brother majored in English, so he kind of had that field covered.

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and I majored in Islamic language literature.

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I really enjoyed Russian literature, but it also allowed me to study communism because I could take courses in, history courses about Eastern Europe and about the Soviet Union at that time.

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I wanted to be a spy.

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So I didn't just want to read Tolstoy, Chekhov, and Solzhenitsyn.

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I wanted to be a spy.

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Then I had a pivotal meeting with my father sophomore year.

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He flew up to Harvard and found me

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living like the ne'er-do-well I was at that time.

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He'd found me in bed with my girlfriend at 11 o'clock in the morning, not in class.

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And he told me, you know, I'm glad you're having a good time, son, but I got some news for you.

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Meet me for lunch at this restaurant.

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And the news was that he lost his job and that I was going to have to, after this year, I was going to have to take out a loan.

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And...

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And he asked me, what are you planning on doing, Elliot?

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You know, you're in the middle of sophomore year.

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What are you going to do?

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And I kind of told him that I wanted to be a spy.

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And he laughed.

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And he said, look, Elliot, you can't take orders.

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You're not going to want to be in the CIA.

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And actually, later on, I took the test of the CIA when I finished Harvard.

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And...

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went down to some hotel near Langley and a bunch of other people took the test and realized talking to people there, I didn't want to be part of this.

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My dad's message was, look, Elliot, your generation is being deceived.

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You're being told to go out and find yourself.

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And you're likely to find out that life finds you before you find yourself.

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And you might not like what life, the big L, chooses for you.

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And they kind of laid it out.

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Hey, look, you could go into business, but it could be my father was an entrepreneur.

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It could be a roller coaster.

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My father, in the course of my youth, made and lost a lot of money twice.

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And there was a real sense of instability that my mother really distressed my mother.

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He said, you could become a professor of Slavic language or literature, Elliot, but you'll probably end up in Topeka, Kansas.

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And eventually, quite soon, you'll get tired of sleeping with undergraduates.

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You could become a lawyer, but then you'll have to suck up the other partners in order to get ahead, and you're not going to like that.

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Why don't you consider becoming a doctor?

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Because that way you will have the dignity of having taken care of people as something you can look back on.

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You can take that skill anywhere.

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I can't say that's why I became a doctor, because in addition to majoring in Slavical literature, I fulfilled the requirements for majoring in biochemistry and biology as well, and enjoyed both those subjects immensely.

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There was only one science subject I didn't like, and that was physics.

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So I ended up going to medical school, and I have to thank my father for it.

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I really enjoyed the career.

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I probably took care of,

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I mean, you said 10 years.

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I practiced medicine for about 25 years.

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Yeah.

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That was the, yeah.

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Yeah.

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I probably took care.

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I estimate I had about 175 to 180,000 patient contacts.

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Wow.

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I never was the object of a lawsuit and had the opportunity as well to develop my business skills with three companies in emergency medicine.

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And that's actually those that led to what I'm doing today.

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Yeah.

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But there are erection emergencies.

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Chris.

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So hold on.

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I want to get there.

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I just love the tie here, right?

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Which is you started off talking about, speaking about being under the shadow of your dad, who was a leadership position in the military.

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And I think one of the things I remember from my dad, my dad was a full colonel in the Air Force, is that leadership, and you certainly know this having built and sold companies, is that leadership is about,

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being able to recognize and develop the talent in the people below you.

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And your dad saw the right path for you, right?

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What a great lesson.

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Hey, do you want to take what life gives you or do you want to go get something from life?

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And then he also assessed your skills.

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Eh, probably not great at following directions.

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We have some experience with this.

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And then kind of suggest this path.

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And then I also think you were probably a pretty sexy candidate for medical school because you didn't have the typical profile.

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Right.

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You you had the biology under you.

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But like who goes into medical school having studied Slavic languages like that's that's, you know, one.

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That's a that's a party of one or certainly very few.

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So so exciting.

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Yeah.

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And then so Boston University, when you get into medical school, did you kind of know what you might be specializing in, ultimately specializing in emergency medicine?

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But like I know I know it's wide open, but did you have some thoughts going in?

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In 1976, emergency medicine didn't exist as a specialty.

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And when I applied for residency in 1979, there were only 89 residencies in the United States.

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And now there are, I'm guessing, 120, 140 residencies in the United States.

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So the field was immature.

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So part of the appeal of emergency medicine to me was, one, it has its dramas.

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And I can't say I have to act heroically, but it –

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I'm not going to say it resembles combat, but it can be very stressful, and one has to quite often have to multitask with a variety of problems.

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And so it's challenging in a way as opposed to an office practice where you see one patient

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you know, at a time, and you know, and you have a specialty.

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You know, if you're a urologist, you're not going to have someone come in complaining of chest pain.

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You know, if you're, and vice versa, if you have some, and things tend to repeat themselves.

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Medicine is actually, my perspective is actually relative.

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relatively easy.

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There are only a certain number of problems that occur commonly.

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But emergency medicine, they can all come back to it once, as opposed to in sequence.

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And then there is the blood and guts aspect of emergency medicine, too, that appealed to me.

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it does sound like kind of still dad's influence and being, you know, a hero, right.

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And here you, this is a role where you can be a hero and also not necessarily like, and the fact that talk about what it's like to go into an area where there's no specialty, right.

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Cause people are doing, does everybody do a little bit of residency in some emergency room?

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We did Broadway to specialists, but back then,

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What we thought was, hey, if you're in a rural hospital, you need to have to do an appendectomy.

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If you have someone with a blocked airway, you're going to do the cricothyroidomy.

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If someone has an epidural hematoma, you're going to drill into their skull.

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And the specialty became slimmer as my career advanced to the point where it's basically a triage specialty right now.

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And it's kind of embarrassing.

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And I'm glad that I'm out of it.

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But in terms of the hero element, yeah, it's stressful.

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And, you know, I have the reputation as being what's called in British medicine a white cloud.

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And so there are people who deal with stress by, with, with a victimization mindset.

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I have a black cloud.

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These are awful.

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You know, and that's just not my, not my dad's personality.

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My personality, my personality was I can walk into any ER and settle things down.

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And, and I don't want to sound vain about it, but I.

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I'm proud of my experience in emergency medicine for my ability to lead teams.

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And eventually, and that's what, frankly, led to me, to my entrepreneurship, I became very interested in improving practices in order to improve the quality of care.

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And I was responsible for several, the adoption of several innovations in pre-hospital care in emergency medicine.

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Well, and I think your first real company was Pegasus Emergency Physicians.

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Is that correct?

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That was actually the second.

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I had one emergency medicine company before that, but it was much smaller.

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But yes, Pegasus Emergency Group was my first and my largest success.

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I did it twice.

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The idea behind Pegasus was that we want – I thought the emergency medicine was becoming mediocre.

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The practice that I had hunted in County, New Jersey, was consistently in the receiving top press gain, which is a company that measures the quality of service and response scores in the United States.

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And I wanted to try to reproduce that.

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I wanted to see if I could scale that up.

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So how do you make money in a business that…

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and yet deliver high quality of care, especially this kind of business, can be a challenge.

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So in order to make money, in order to deliver quality emergency medicine, you have to hire the best doctors, which means you actually have to apply quantitative and qualitative measures to the care that they're delivering.

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You have to measure them.

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I was one of the first people to do this back in the early 90s.

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Doctors don't like to be measured.

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They want to assume that, hey, I'm a doctor.

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I'm doing my best, and my best is really good.

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What do you mean I'm...

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I'm ordering too many tests.

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What do you mean?

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Because I'm there.

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These people need these tests.

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Or what do you mean that I need to take another class in order to improve my airway skills?

219
00:16:01.885 --> 00:16:03.126
I'm doing just fine, right?

220
00:16:03.146 --> 00:16:03.827
I mean, show me.

221
00:16:04.608 --> 00:16:04.909
And so –

222
00:16:06.249 --> 00:16:13.771
So I wanted to hire the best doctors and I wanted to measure what they were doing, but I also had to hire doctors, not just the best doctors, and pay them more.

223
00:16:15.012 --> 00:16:22.394
So now I'm going to have the company to make money, but I also wanted to hire doctors who could see more patients without sacrificing quality.

224
00:16:23.414 --> 00:16:33.157
So the average emergency medicine physician in the United States, this would be back in the mid-90s, is seeing 2.4 patients per hour, but yet in order for the company to break even, it needed to be three patients per hour.

225
00:16:36.332 --> 00:16:41.375
then you need to hire the people not only living higher quality care, but it's seeing people, you know, more efficiently.

226
00:16:41.915 --> 00:16:44.017
And it turns out the number of those doctors is limited.

227
00:16:44.377 --> 00:16:51.521
The other part of our practice that was unique was that we had, you wanted a salaried hourly worker, which is what goes on in British medicine.

228
00:16:52.041 --> 00:16:54.643
You actually, you own a piece of your practice.

229
00:16:55.524 --> 00:16:59.206
You have the opportunity to become an owner of the parent company as well, too.

230
00:17:00.166 --> 00:17:01.367
And the, and the, um,

231
00:17:02.763 --> 00:17:06.224
progress to becoming a partner is open.

232
00:17:06.504 --> 00:17:07.944
It's accomplished over three years.

233
00:17:08.324 --> 00:17:09.305
The parameters are open.

234
00:17:09.325 --> 00:17:17.307
I can't, we can't suddenly turn around two years and 10 months and say, Chris, you know, sorry, we closed the partnership track.

235
00:17:17.607 --> 00:17:24.068
Cause we were bound by contract to provide it to people who met our standards of care.

236
00:17:24.248 --> 00:17:27.049
So it worked well initially.

237
00:17:27.550 --> 00:17:43.842
when I had just a few contracts and was able to personally select the physicians to hire the best and it worked well and also visit those contracts and be certain that procedures were policies and procedures being put into place that would improve the quality of care and maintain the quality of care.

238
00:17:44.342 --> 00:17:47.845
But as soon as we got the scale up and get larger, we just became a widget business.

239
00:17:48.765 --> 00:17:49.386
And I sold it.

240
00:17:49.466 --> 00:17:50.607
I got frustrated.

241
00:17:50.627 --> 00:17:52.328
The quality of care deteriorated.

242
00:17:53.088 --> 00:17:55.090
And then it turned out that most doctors,

243
00:17:56.676 --> 00:17:57.857
don't want to be shareholders.

244
00:17:58.278 --> 00:17:59.199
They don't want to be partners.

245
00:17:59.619 --> 00:18:01.041
They don't want to invest in their practice.

246
00:18:01.562 --> 00:18:06.167
They want to be paid a high hourly, and they don't want the quality of their care to be measured.

247
00:18:07.789 --> 00:18:17.039
And when I left New Jersey and came out here to Montana and was being roasted by some of my peers, one of the big consistent jokes was,

248
00:18:18.529 --> 00:18:19.410
Well, we're glad you're leaving.

249
00:18:19.430 --> 00:18:22.952
You're making $65 an hour less per visit than the group average.

250
00:18:23.212 --> 00:18:26.834
Well, we're glad you're leaving because no one's going to tell us you're ordering too many CAT scans.

251
00:18:27.114 --> 00:18:33.918
And I know I also watched medicine overall deteriorate as we moved from lots of doctors being independent.

252
00:18:34.058 --> 00:18:37.220
I mean, once upon a time, Chris, family doctors...

253
00:18:38.633 --> 00:18:39.954
work 60 to 70 hours a week.

254
00:18:40.314 --> 00:18:42.416
They live by the Hippocratic Oath.

255
00:18:42.516 --> 00:18:46.019
And if the patient got sick, they would come into the ER and see the patient in the ER.

256
00:18:46.119 --> 00:18:47.661
They felt that was their duty.

257
00:18:48.441 --> 00:18:53.926
And if the patient got admitted to the hospital, there were no hospitalists until the early 90s.

258
00:18:54.927 --> 00:18:56.969
They came in and saw the patients in the hospital.

259
00:18:56.989 --> 00:18:58.790
Talking about the family doctors and the internists.

260
00:18:58.810 --> 00:19:00.532
Yeah, and everyone, and specialists as well too.

261
00:19:00.992 --> 00:19:06.617
And that, you know, we have, the physicians have really lost their prestige because they don't deliver that.

262
00:19:07.307 --> 00:19:31.567
quality of care of caring more the patients have become numbers to them and the doctors have become numbers just widgets to their patients so uh pegasus big emergency physician you got you you grew it you understood the challenges of growing it um which is really finding the limited number of doctors who could kind of really deliver i think is is probably the summary of it um

263
00:19:32.888 --> 00:19:39.612
One of the stories I heard in an interview that you did is that you ended up with erection emergencies.

264
00:19:39.752 --> 00:19:43.754
Now, I think anybody listening to this is going, yeah, that's not a thing.

265
00:19:43.914 --> 00:19:46.355
I mean, I guess there is a broken erection.

266
00:19:46.415 --> 00:19:48.716
I think that that's something that can happen.

267
00:19:49.577 --> 00:19:52.278
Maybe that falls into an emergency, right?

268
00:19:52.338 --> 00:19:53.278
I'll take both extremes.

269
00:19:53.679 --> 00:19:55.660
Yes, there are erection emergencies and...

270
00:19:56.440 --> 00:20:01.181
I know you didn't want me to use this word at the very beginning, but there's what we call the flying fuck emergency.

271
00:20:01.702 --> 00:20:05.083
Which is when people get...

272
00:20:05.103 --> 00:20:13.925
So literally, I can... You know, if it's the right way to say it, and I think I know where this is going, so I'm imagining that's the right way to say it.

273
00:20:14.365 --> 00:20:17.006
Yeah, so I saw this twice in the course of my career.

274
00:20:18.006 --> 00:20:22.568
Which are, and both of them involved, wedding nights.

275
00:20:23.552 --> 00:20:25.313
So people are intoxicated.

276
00:20:26.973 --> 00:20:30.014
And the first one was in New Jersey.

277
00:20:30.375 --> 00:20:38.098
And the groomsmen and the bridesmaids accompanied the couple to the motel.

278
00:20:38.978 --> 00:20:42.119
There was a fair amount of snoozing and drinking going on.

279
00:20:42.159 --> 00:20:44.640
And they encouraged the bridesmaids.

280
00:20:47.218 --> 00:20:57.128
The guy to take a leap off of the headboard onto his bride who had her legs parted and her elegant multi-layered white dress pulled up.

281
00:20:57.688 --> 00:21:04.295
And at the very last moment, she crossed her legs and cheered off his testicles with her knee.

282
00:21:05.196 --> 00:21:06.017
That's an emergency.

283
00:21:07.398 --> 00:21:10.021
They came in with the testicles in a champagne glass.

284
00:21:10.849 --> 00:21:12.770
In water, I think.

285
00:21:13.190 --> 00:21:14.530
I didn't taste it.

286
00:21:15.110 --> 00:21:20.352
But they wanted to know if they could be re-implanted and they were gone.

287
00:21:20.372 --> 00:21:25.894
So if anyone's listening to the show, a flying flock is a bad idea.

288
00:21:25.954 --> 00:21:26.894
No headboard diving.

289
00:21:27.034 --> 00:21:28.195
Yeah.

290
00:21:28.615 --> 00:21:34.797
When Viagra came out in the mid-90s, it was restricted to no more than 10 pills per month.

291
00:21:36.537 --> 00:21:38.418
And only urologists could prescribe it.

292
00:21:39.991 --> 00:21:46.673
So, and there was a lot of buzz on TV, with TV ads about it.

293
00:21:47.193 --> 00:21:54.056
And we would have men come into the emergency department, especially on weekend nights, with an emergency request.

294
00:21:54.176 --> 00:22:00.418
The urologist, of course, did not want to get a phone call at 2 o'clock in the morning.

295
00:22:01.370 --> 00:22:04.131
to come in and prescribe pills.

296
00:22:04.552 --> 00:22:14.737
But it became a joke that we should have a Viagra beeper for sex emergencies and deliver the pills to people.

297
00:22:14.797 --> 00:22:16.978
So, yeah, there aren't a lot of erection emergencies.

298
00:22:17.278 --> 00:22:23.521
But short of a heart attack or a stroke, I think there are a few emergencies that do concern men as much as they consistently limp.

299
00:22:23.921 --> 00:22:24.381
penis.

300
00:22:25.422 --> 00:22:26.102
No, fair point.

301
00:22:26.282 --> 00:22:29.384
So another company that you started, right?

302
00:22:29.404 --> 00:22:32.845
So I think a swift MD telemedicine is one.

303
00:22:32.885 --> 00:22:33.926
And I think you sold that.

304
00:22:34.306 --> 00:22:37.608
And then you actually did go down kind of the path of a wearable device.

305
00:22:37.988 --> 00:22:41.049
And then now we're going to get into this erection wearable device.

306
00:22:41.790 --> 00:22:42.910
Talk a little bit about that.

307
00:22:43.050 --> 00:22:45.051
What, what that initial wearable device was?

308
00:22:45.191 --> 00:22:47.172
Cause it's kind of the inroads into where you're at.

309
00:22:47.192 --> 00:22:47.332
Yeah.

310
00:22:47.513 --> 00:22:52.155
Well, I became very interested in remote patient management technologies and also the,

311
00:22:53.672 --> 00:23:00.518
recognizing the status of my wife.

312
00:23:01.058 --> 00:23:01.979
It was not a naked man.

313
00:23:02.019 --> 00:23:02.700
It was a naked statue.

314
00:23:02.920 --> 00:23:06.803
This device is smarter than every doctor in the world.

315
00:23:06.863 --> 00:23:08.165
So you're holding up your cell phone, right?

316
00:23:08.185 --> 00:23:09.666
This device is smarter.

317
00:23:10.607 --> 00:23:15.931
And this would be really probably back in the late 90s.

318
00:23:15.951 --> 00:23:16.171
So I...

319
00:23:20.992 --> 00:23:37.196
Ultimately, I think that these remote patient management technologies and the intelligence that's involved in this device, these should be the gateways to people accessing care and for managing most of their care as well too.

320
00:23:38.337 --> 00:23:38.957
And we're getting there.

321
00:23:39.957 --> 00:23:40.257
slowly.

322
00:23:41.037 --> 00:23:49.700
Uh, so I, I, I call along with Swift MD, which is the second oldest telehealth company United States around, found around three months after Teladoc, Teladoc still goes on.

323
00:23:50.480 --> 00:23:55.141
Uh, I found the company called Swift vitals and we were going to get vital signs off the wrist.

324
00:23:55.361 --> 00:24:00.162
So before whoop, before, or, I mean, this would, God, this must be, no, it was like 2005, 2006.

325
00:24:00.222 --> 00:24:01.383
Um, I spent fair amount of money, uh,

326
00:24:07.760 --> 00:24:15.203
developing this technology and we got pulse and we got pulse oximetry and then I ran out of money.

327
00:24:16.764 --> 00:24:18.464
So, I couldn't raise money.

328
00:24:18.504 --> 00:24:26.607
It's just, it's just, we were too ahead of our time and underfunded because the funding was my, you know, came from my asses.

329
00:24:26.988 --> 00:24:33.190
But that was my first intro introduction to the potential of remote patient management technologies.

330
00:24:34.693 --> 00:24:41.238
to take healthcare into the home as both prevention and management.

331
00:24:41.258 --> 00:24:42.619
Yeah, so fast forward.

332
00:24:43.719 --> 00:24:47.042
When does the concept of firm tech come on your radar?

333
00:24:47.522 --> 00:24:48.082
Four years ago.

334
00:24:48.443 --> 00:24:49.503
First, I worked on an implant.

335
00:24:49.644 --> 00:24:56.128
So I live in Montana, and my wife says I ride like a 12-year-old, and that's not fair.

336
00:24:56.889 --> 00:24:59.551
I ride at least like a 20-year-old, but I do ride –

337
00:25:01.929 --> 00:25:06.250
to use an old-fashioned word, fecklessly, and especially if I'm having a good time.

338
00:25:06.270 --> 00:25:12.873
And sometimes I have this illusion that I'm a centaur, that I'm one with my horse.

339
00:25:14.513 --> 00:25:16.334
It's a very dangerous illusion, by the way.

340
00:25:16.354 --> 00:25:19.275
I mean, it's more dangerous if you think you're one with your motorcycle.

341
00:25:19.335 --> 00:25:20.055
Then you're really nuts.

342
00:25:20.415 --> 00:25:25.137
But I was over the next valley over,

343
00:25:26.007 --> 00:25:27.268
By the way, it's called Paradise Valley.

344
00:25:27.728 --> 00:25:28.829
And don't tell anyone about it.

345
00:25:28.849 --> 00:25:32.891
We don't want any people coming here because Paradise is really here.

346
00:25:32.951 --> 00:25:34.232
It's improperly named.

347
00:25:34.392 --> 00:25:35.633
Just let's be clear.

348
00:25:35.653 --> 00:25:37.654
It's not actually Paradise.

349
00:25:37.734 --> 00:25:39.455
It's covered with forest fire smoke right now.

350
00:25:39.475 --> 00:25:40.996
You wouldn't want to go there.

351
00:25:41.637 --> 00:25:42.957
But I was riding in Paradise Valley.

352
00:25:42.977 --> 00:25:43.818
And I was in a really good mood.

353
00:25:43.878 --> 00:25:48.501
And I had a new horse who was a lot of fun.

354
00:25:48.581 --> 00:25:48.721
And...

355
00:25:52.071 --> 00:26:02.517
I was looking off to my right and came around a left turn and some do-gooder had cut a tree that had fallen over the trail so that you could walk underneath it, but you couldn't ride underneath it.

356
00:26:03.158 --> 00:26:09.621
So I was not wearing my body armor, my plate armor, and I took, I think I shattered that tree into pieces.

357
00:26:09.982 --> 00:26:14.504
And I guess, I think the forest is still probably talking about me, given how much damage I did to that tree.

358
00:26:14.824 --> 00:26:16.585
But I also broke six ribs and six vertebrae.

359
00:26:17.266 --> 00:26:17.426
And...

360
00:26:18.545 --> 00:26:25.227
That fortunately did not damage my spinal cord, but that got me interested in what's been done to rehabilitate sexual function.

361
00:26:25.247 --> 00:26:27.928
Men and women have had a spinal cord injury or have a spinal cord disease.

362
00:26:29.829 --> 00:26:41.053
And there were claims in the medical literature, peer-reviewed, blah, blah, blah, blah, claiming that they were able to neuromodulate human sexuality in men who had spinal cord injuries or had multiple sclerosis.

363
00:26:41.553 --> 00:26:45.234
So neuromodulation, most people are familiar with cardiac pacemaking.

364
00:26:46.284 --> 00:26:50.525
we're implanting electrode by a nerve complex and taking over some bodily function.

365
00:26:51.645 --> 00:26:57.687
And obviously to have, to be able to control sexuality in an aging population would be extremely powerful.

366
00:26:58.847 --> 00:27:03.369
And I tried it out on two rams.

367
00:27:04.749 --> 00:27:10.531
I, we called it ram charging and we got erection and ejaculation, but the erections were weak.

368
00:27:11.611 --> 00:27:13.191
And we also got defecation urination.

369
00:27:14.332 --> 00:27:15.132
So it wasn't,

370
00:27:16.372 --> 00:27:17.733
quite bedroom friendly.

371
00:27:18.214 --> 00:27:20.756
Now the anatomy in a ram is different than anatomy in a human.

372
00:27:21.916 --> 00:27:29.362
And, and they're often difficulties going from animal studies to going to humans, as you're probably aware from your own, your own research as you shared with me earlier, Chris.

373
00:27:29.422 --> 00:27:33.286
So my thought was, I have a choice.

374
00:27:33.586 --> 00:27:39.050
I can go down, I could go to Silicon Valley or after New York and try to raise 15, $25 million.

375
00:27:39.150 --> 00:27:42.353
Or I could try it out myself.

376
00:27:43.753 --> 00:27:52.535
So I had a friendly urology surgeon at UCSF, went to a surgery center in San Jose, and had him implant an electrode by my pudendal and cavernous nerves.

377
00:27:52.775 --> 00:27:57.797
Everyone's two favorite nerves, the ones responsible for arousal and climaxing men and women, no one's ever heard about.

378
00:27:58.337 --> 00:27:59.737
These nerves come out from underneath the pubic bone.

379
00:28:00.597 --> 00:28:07.039
And he planted electrodes, and we tried all the different voltages and frequencies and amplitudes, and all I felt was a little bit of electric tingling.

380
00:28:08.580 --> 00:28:09.820
I actually don't think we know.

381
00:28:11.208 --> 00:28:13.190
enough about the neurophysiology of sexual arousal.

382
00:28:13.410 --> 00:28:20.635
And I say that because we now have documented like 260,000 erections and 5,000 men.

383
00:28:20.655 --> 00:28:24.458
We have this enormous, as we talk about later on, this enormous database of men's sexual health.

384
00:28:24.878 --> 00:28:35.446
So I called the Project O-Chris for obvious reasons, and I tried to write to get journals to pick it up, but I couldn't for two reasons.

385
00:28:35.626 --> 00:28:38.648
One, negative studies almost never get published.

386
00:28:39.148 --> 00:28:40.049
And two, negative studies.

387
00:28:40.460 --> 00:28:48.425
I think there's this attitude, which I still occasionally get, of, well, who's this emergency physician in the field of urology?

388
00:28:48.445 --> 00:28:49.326
He's not a urologist.

389
00:28:49.346 --> 00:28:50.126
He's not a surgeon.

390
00:28:51.447 --> 00:28:53.688
What qualifies him to do this?

391
00:28:54.629 --> 00:28:59.572
And also, technically speaking, what I did was not legal.

392
00:28:59.752 --> 00:29:06.557
I did it to myself because I did not have internal review board approval of this procedure that had never been done on a human being.

393
00:29:07.980 --> 00:29:15.928
But a urology professor four years ago, about 40 and a half years ago now, the University of Utah heard about this research.

394
00:29:19.371 --> 00:29:21.273
And, you know, so many things, Chris, in life are chance.

395
00:29:22.195 --> 00:29:23.056
He's on the ski.

396
00:29:23.076 --> 00:29:25.958
He's on this last day of skiing at some one of the places in Park City.

397
00:29:26.519 --> 00:29:32.884
And he's on the lift with a surgeon with whom I was working on another device to regulate blood pressure after stroke.

398
00:29:33.825 --> 00:29:41.251
And the urology professor says, gee, I've been spending like eight or nine years trying to come up with a way of counting the number of nocturnal erections in men.

399
00:29:42.552 --> 00:29:45.474
And the surgeon said, I've got the doctor for you.

400
00:29:46.615 --> 00:29:48.536
So and he told about Project O.

401
00:29:48.717 --> 00:29:50.418
And this urology surgeon called me up.

402
00:29:51.015 --> 00:29:52.116
And that's the background.

403
00:29:52.136 --> 00:29:55.339
The serology surgeon had been trying for 89 years to count nocturnal erections.

404
00:29:55.679 --> 00:29:55.919
Why?

405
00:29:56.800 --> 00:29:57.500
And I asked him why.

406
00:29:58.001 --> 00:30:02.965
And he said, well, because they're a leading indicator of man's cardiovascular sexual health.

407
00:30:03.605 --> 00:30:04.686
And I had no idea that that was true.

408
00:30:05.287 --> 00:30:07.568
And in medicine, we don't have a lot of leading indicators.

409
00:30:08.409 --> 00:30:09.790
And that's one of the reasons why medicine sucks.

410
00:30:10.110 --> 00:30:11.351
In medicine, we treat associations.

411
00:30:11.652 --> 00:30:12.552
And we make a lot of mistakes.

412
00:30:12.612 --> 00:30:14.174
When you treat associations, you make mistakes.

413
00:30:14.654 --> 00:30:16.496
So high blood pressure associated with stroke is...

414
00:30:17.200 --> 00:30:24.202
Chris, if my blood pressure goes from, I'll make it up, 115 to 135 systolic, it's not telling me I can have a stroke.

415
00:30:24.282 --> 00:30:25.523
It's just saying, hey, there's a signal here.

416
00:30:25.543 --> 00:30:27.323
There's something that's raising your blood pressure.

417
00:30:27.343 --> 00:30:29.064
It could be a whole variety of things.

418
00:30:29.084 --> 00:30:33.445
In medicine, we follow lipoproteins really closely and throw a lot of money at it with statins.

419
00:30:34.266 --> 00:30:41.068
But if your cholesterol, it goes from normal to borderline high, which is the

420
00:30:41.775 --> 00:30:43.656
the situation most people have elevated cholesterol.

421
00:30:43.676 --> 00:30:45.657
Most people don't have disastrously high cholesterol.

422
00:30:46.257 --> 00:30:46.978
It's just a signal.

423
00:30:46.998 --> 00:30:47.778
It doesn't really mean anything.

424
00:30:47.798 --> 00:30:48.499
It's not predictive.

425
00:30:48.919 --> 00:30:50.960
It's not really predictive at the extremes.

426
00:30:51.160 --> 00:30:56.543
Typical cholesterol situation in the United States is, oh, cholesterol, it went from 180 to 220.

427
00:30:56.963 --> 00:30:57.704
Big effing deal.

428
00:30:58.564 --> 00:30:59.285
There's that word again.

429
00:30:59.305 --> 00:31:00.185
Sorry.

430
00:31:00.465 --> 00:31:02.026
But there's… But I think that's fine.

431
00:31:02.366 --> 00:31:03.627
I like it.

432
00:31:03.867 --> 00:31:08.750
But if your cholesterol goes 280 or 300, well, then that's a whole… Then now it's still not a predictive, but it's…

433
00:31:09.396 --> 00:31:11.177
But that's a very strong association.

434
00:31:11.497 --> 00:31:25.986
So if a man's number of nocturnal arrest comes down by 50%, there's a lot of data predicting, since I said that this predicts that this man will have a significant cardiovascular event, usually angina, in the next two to three years.

435
00:31:26.486 --> 00:31:32.770
So that is the idea of getting involved with a leading indicator that grabbed me.

436
00:31:33.483 --> 00:31:33.703
Yeah.

437
00:31:33.983 --> 00:31:34.524
Well, yeah.

438
00:31:34.544 --> 00:31:36.965
So now we're not just, you know, it's actually predictive.

439
00:31:37.025 --> 00:31:42.669
And that has a, you know, an appeal to you because everything else is not predictive.

440
00:31:43.770 --> 00:31:45.111
But there was some data, right?

441
00:31:45.131 --> 00:31:48.673
So how were they measuring nocturnal erections prior?

442
00:31:48.693 --> 00:31:53.216
So I guess he was looking for a better device as opposed to a device, right?

443
00:31:53.276 --> 00:31:53.497
Yeah.

444
00:31:53.777 --> 00:32:00.441
I mean, the gold standard and still it's not used in the United States anymore, but it's used in...

445
00:32:01.768 --> 00:32:05.411
Southeast Asia, it's used in India, a little bit in the UK.

446
00:32:05.931 --> 00:32:07.793
The gold standard was a device called the Regis scan.

447
00:32:08.373 --> 00:32:10.975
And this looks like something Dr. Frankenstein would attach to your penis.

448
00:32:11.396 --> 00:32:16.279
You have these two loops that go around the penis, and there are wires that come out to them to a box.

449
00:32:16.960 --> 00:32:18.801
And it used to be the box used to be really big.

450
00:32:18.821 --> 00:32:20.923
You have to go to a sleep lab in order to get the study done.

451
00:32:21.363 --> 00:32:25.907
And the company has now reduced the box to like a lunchbox size.

452
00:32:26.367 --> 00:32:27.028
But it's still...

453
00:32:28.775 --> 00:32:31.636
Big and cost thousands and thousands of dollars.

454
00:32:32.696 --> 00:32:34.217
And you have to kind of lie still.

455
00:32:34.257 --> 00:32:36.438
You can't roll over, otherwise you might pull out the wires.

456
00:32:37.178 --> 00:32:46.201
And that device is used to measure the – to do this research indicating that nocturnal erections are the indicator of man's cardiovascular health.

457
00:32:46.641 --> 00:32:48.822
But there were a couple of mistakes that were made along the way.

458
00:32:49.282 --> 00:32:55.064
One, the numbers in these studies are small, a couple of hundred people at the most.

459
00:32:55.982 --> 00:32:59.523
The numbers with our device now are in the hundreds of thousands.

460
00:33:00.683 --> 00:33:01.963
So our database is much, much larger.

461
00:33:02.523 --> 00:33:09.584
But the other problem with the device is it can't be worn during sex.

462
00:33:09.604 --> 00:33:14.325
So it can't tell you what's going on when you're having sex.

463
00:33:14.365 --> 00:33:21.267
And that's very – if we're treating men with sexual health issues, we want to know that data as well.

464
00:33:22.527 --> 00:33:23.347
And so the device –

465
00:33:24.365 --> 00:33:26.707
Was used in the United States.

466
00:33:26.747 --> 00:33:29.589
I just, this popped into my head because we're having fun here.

467
00:33:30.069 --> 00:33:34.492
Do you have an accelerometer that warns, hey, don't jump off of the bedpost?

468
00:33:35.333 --> 00:33:41.017
That's a good question, Chris, because I know you want that notification.

469
00:33:41.197 --> 00:33:42.417
Chris, stop.

470
00:33:42.458 --> 00:33:42.958
Don't do it.

471
00:33:43.058 --> 00:33:45.600
Whatever you're doing, this is a bad plan.

472
00:33:46.508 --> 00:33:49.709
And you probably want to have your wife get the notification as well, too.

473
00:33:49.909 --> 00:33:54.570
And maybe call 911 at the exact same moment.

474
00:33:54.850 --> 00:33:58.631
If the accelerometer sees you're actually taking that leap, 911 gets called automatically.

475
00:33:59.011 --> 00:33:59.211
Yeah.

476
00:33:59.291 --> 00:34:00.251
I hadn't thought about that, Chris.

477
00:34:00.271 --> 00:34:01.392
I'm really glad we had this call.

478
00:34:01.412 --> 00:34:04.512
That question has made this meeting for me.

479
00:34:04.532 --> 00:34:05.372
We will incorporate that.

480
00:34:05.393 --> 00:34:08.053
Now, so we are editing the accelerometer.

481
00:34:08.153 --> 00:34:11.614
You know, Chris, when I first – and I'll tell you about version 2.0 right now.

482
00:34:12.214 --> 00:34:15.515
The current version of the device uses a pressure sensor and a strain gauge.

483
00:34:15.975 --> 00:34:19.498
Because that's the idea that I inherited from this professor at the University of Utah.

484
00:34:19.538 --> 00:34:23.421
Because that's the team that he'd been using in his device.

485
00:34:24.822 --> 00:34:27.484
So when – that was four years ago.

486
00:34:27.544 --> 00:34:29.825
I know a lot more about sensors now.

487
00:34:30.698 --> 00:34:32.358
And that's part of the fun of being an entrepreneur.

488
00:34:33.599 --> 00:34:40.340
It's part of the craziness, if you will, because you, if you really just, I mean, it's one thing to be an entrepreneur and you have a franchise.

489
00:34:40.540 --> 00:34:42.520
There, there's a model that's been given to you.

490
00:34:43.020 --> 00:34:45.641
This is the most complex business that I've ever been involved in.

491
00:34:45.841 --> 00:34:50.682
And, but I had the confidence to do it because I've done businesses before.

492
00:34:51.562 --> 00:34:58.663
But if I, you know, in retrospect, there's a certain, let's call it entrepreneurial craziness

493
00:34:59.803 --> 00:35:01.064
eccentricity that's involved in it.

494
00:35:01.364 --> 00:35:10.489
Because we entrepreneurs, we take some potential and we turn it to a possibility, into a probability, and it becomes like a certainty in our mind.

495
00:35:10.509 --> 00:35:11.470
Yeah, well, I'm going to do it.

496
00:35:11.510 --> 00:35:13.351
No one's done it before, but I'm going to do it.

497
00:35:13.671 --> 00:35:28.299
So the problem with this, this doctor had embedded a pressure sensor and a strain gauge in a form factor that was a condom ring that had eight times the elasticity of a regular condom ring because they worried about strangulation effect.

498
00:35:29.885 --> 00:35:38.510
They'd also spent a lot of money securing patents that they thought would keep anyone else from every entity in the field of developing a smart wearable for men's sexual health.

499
00:35:40.131 --> 00:35:45.034
And after a month, I said, you know, this is a great idea, but it's a do-over because –

500
00:35:46.373 --> 00:35:48.815
One, you spend money building something that's unnecessary.

501
00:35:49.035 --> 00:35:55.959
You can go to any gas station in the United States and buy a condom, and there's no warning on the box that says, Chris, your dick's going to fall off if you wear this overnight.

502
00:35:55.979 --> 00:35:58.901
You don't have to worry about strangulation of that.

503
00:35:59.141 --> 00:36:01.663
And also, condom rings break.

504
00:36:02.824 --> 00:36:03.424
They can be snapped.

505
00:36:04.525 --> 00:36:06.726
And so you're putting sensors into something that's delicate.

506
00:36:07.867 --> 00:36:11.169
And also, your patents aren't worth anything.

507
00:36:11.489 --> 00:36:12.390
And there's one thing that...

508
00:36:14.045 --> 00:36:17.588
entrepreneurs hate hearing for consultants is a do-over.

509
00:36:19.050 --> 00:36:22.633
You've spent whatever, these guys probably spent three quarters to a million dollars.

510
00:36:22.973 --> 00:36:25.915
You've spent a lot of money, but it's for naught.

511
00:36:27.156 --> 00:36:30.599
So they fired me.

512
00:36:32.040 --> 00:36:37.325
And I said, well, in that case, I wanna buy out of my consulting agreement.

513
00:36:37.805 --> 00:36:39.527
So I told them the form factor is wrong.

514
00:36:39.967 --> 00:36:41.789
The patents aren't worth anything because

515
00:36:42.950 --> 00:36:44.992
The sensors are in the public domain.

516
00:36:45.312 --> 00:36:49.795
The idea that nocturnal erections are leading to catered coffee, as well as health, that's in the public domain.

517
00:36:50.355 --> 00:36:51.416
Everything here is in the public domain.

518
00:36:51.937 --> 00:36:57.621
And so I wanted to buy out of my consulting agreement and do it myself.

519
00:36:59.142 --> 00:37:03.005
And it took me, you know, suddenly a company that these guys –

520
00:37:04.361 --> 00:37:07.523
told me I should sell for $350,000 to someone else.

521
00:37:08.244 --> 00:37:10.025
Now they want $1.5 million for it.

522
00:37:10.645 --> 00:37:16.689
So it took me about six months to negotiate that down to less than what they're asking for.

523
00:37:17.169 --> 00:37:27.375
And the chief medical officer, Dr. Hotaling, who had this idea originally, and I owe that original idea to him, he now is my chief medical officer and works for the company.

524
00:37:28.316 --> 00:37:31.738
So the idea for our...

525
00:37:33.720 --> 00:37:36.022
The challenge was, how do you count nocturnal erections overnight?

526
00:37:36.923 --> 00:37:39.645
What can you put on a man that will do this?

527
00:37:39.685 --> 00:37:45.550
Now, Dr. Hotelling, like most straight doctors, is what I call a cock ring virgin.

528
00:37:46.832 --> 00:37:48.473
A cock ring virgin is going to fit.

529
00:37:48.493 --> 00:37:49.214
What's he thinking about?

530
00:37:49.234 --> 00:37:49.674
What does he know?

531
00:37:49.854 --> 00:37:51.015
A condom ring.

532
00:37:51.416 --> 00:37:55.799
I happen to play around with cock rings, and I'd rather call them erection rings.

533
00:37:57.261 --> 00:37:59.342
Since I was 13 or 14 years old, when I went into a...

534
00:38:00.281 --> 00:38:04.942
sex toy stores in Times Square in New York City before you were born, Chris.

535
00:38:05.962 --> 00:38:19.465
And these hard silicone rings, I can even show one here, they pinch, they're uncomfortable, they don't, you have to put them on, they have to be put on when a man is fully erect, which doesn't help a lot of men who have VD.

536
00:38:20.345 --> 00:38:24.846
And then you slide it down the shaft of the penis and it chokes off the blood flow of the

537
00:38:26.563 --> 00:38:28.144
Well, who wants to lynch their penis?

538
00:38:28.364 --> 00:38:32.007
So they've never really caught on in the straight community.

539
00:38:32.167 --> 00:38:35.129
Now, 90% of gay men use them regularly and 10% of straight men do.

540
00:38:35.169 --> 00:38:38.111
So the gay guys are onto something.

541
00:38:38.731 --> 00:38:47.537
But one of the jokes we have at – when we go to like American Neurology Association or the Sci-sexual Medicine Conference is you can tell the difference between a gay doctor and a straight doctor with one question.

542
00:38:48.077 --> 00:38:49.038
Chris, can you guess the question?

543
00:38:50.823 --> 00:38:52.644
I did hear this in another interview.

544
00:38:53.665 --> 00:38:54.105
Give it to me.

545
00:38:54.205 --> 00:38:55.026
What is the question?

546
00:38:55.286 --> 00:38:56.367
Do you use cock ring?

547
00:38:57.187 --> 00:39:01.570
And the gay doctors, it's like asking one whether she uses a vibrator.

548
00:39:01.750 --> 00:39:02.351
Are you an idiot?

549
00:39:02.591 --> 00:39:03.131
Of course I do.

550
00:39:03.391 --> 00:39:04.572
Like last night, you got a better one.

551
00:39:05.132 --> 00:39:09.035
And the straight doctors almost invariably say, I don't need it.

552
00:39:09.916 --> 00:39:10.576
And that's dumb.

553
00:39:10.976 --> 00:39:11.737
It's not about need.

554
00:39:11.917 --> 00:39:12.457
It's about want.

555
00:39:12.497 --> 00:39:13.718
And I can explain that in a moment.

556
00:39:13.938 --> 00:39:17.541
This is something that the discovery that we've made that I was unaware of about the value of them.

557
00:39:17.621 --> 00:39:17.841
Hey.

558
00:39:18.101 --> 00:39:21.685
super quick break from the podcast, some way that you can help support the podcast.

559
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569
00:40:14.497 --> 00:40:15.378
And back to the show.

570
00:40:15.638 --> 00:40:20.522
So my thought was to come up with a more comfortable erection ring.

571
00:40:22.821 --> 00:40:29.582
and one that could be taken, put on and off safely, even with men who are obese and can't see their penis.

572
00:40:30.683 --> 00:40:42.525
So I was, and I'll also share with you that four years ago, if you told me I was gonna be talking about erection rings the rest of my life, I would have said, no effing way, I don't need it.

573
00:40:42.545 --> 00:40:45.786
I would be just like those other, like the other straight doctors.

574
00:40:45.926 --> 00:40:48.026
I've played around with them, but they're uncomfortable.

575
00:40:48.046 --> 00:40:49.507
I don't want, you know, I don't need it.

576
00:40:50.982 --> 00:41:02.932
I was scratching my wife's back because I would say from talking to men, a lot of heterosexual sex in a committed relationship starts when a guy's scratching his wife or girlfriend's back because the bra is irritating.

577
00:41:03.392 --> 00:41:04.313
Bras pull on the skin.

578
00:41:04.794 --> 00:41:06.495
There's a silicone panel in the back.

579
00:41:07.225 --> 00:41:09.946
And, you know, they're irritating to the skin.

580
00:41:09.966 --> 00:41:13.667
So scratch on my back and I saw on her desk there was a stress ball.

581
00:41:14.327 --> 00:41:15.807
And stress balls are made out of elastomer.

582
00:41:15.827 --> 00:41:30.371
And I thought, why are we making erection rings out of stiff silicone when we can be making erection rings out of soft, stretchy elastomers?

583
00:41:31.391 --> 00:41:34.512
And one of the advantages of elastomers is that they adapt to us.

584
00:41:35.701 --> 00:41:38.242
So the elastomer allowed the arterial blood to flow in.

585
00:41:38.283 --> 00:41:42.565
A man wouldn't have to have a full erection to put this on and have it work.

586
00:41:43.586 --> 00:41:45.307
And the other is they open and close with a hook.

587
00:41:45.727 --> 00:41:52.731
And I saw my wife's bra on the ground, and I thought, a bra is a ring that opens and closes with a hook.

588
00:41:53.271 --> 00:41:55.673
Why don't we make an erection ring that opens and closes with a hook?

589
00:41:55.833 --> 00:41:57.534
So that's easy on, easy off, and safe.

590
00:41:59.195 --> 00:42:01.256
So that's the background story of the form factor.

591
00:42:01.836 --> 00:42:04.918
And why did I think of it earlier?

592
00:42:05.941 --> 00:42:07.181
Well, I wasn't inspired.

593
00:42:07.481 --> 00:42:08.562
It wasn't on your radar.

594
00:42:09.602 --> 00:42:12.463
So your first sensor is just a strain gauge.

595
00:42:12.503 --> 00:42:15.703
So what is your – because you're coming up with iterations.

596
00:42:15.743 --> 00:42:17.664
I've got questions about what – No, there are two sensors.

597
00:42:17.984 --> 00:42:20.084
There's a pressure gauge and a strain gauge.

598
00:42:21.345 --> 00:42:26.006
And those are the sensors that we inherit, and they work.

599
00:42:26.726 --> 00:42:30.727
As the penis expands and girth, it pushes the pressure sensor, deforms it.

600
00:42:31.267 --> 00:42:36.190
pulls on a strain gauge in the hook and gives the computer to data points that we translate to one to 10 firmness scale.

601
00:42:37.091 --> 00:42:42.635
The new device version 2.0 that we're coming out with in November is going to be much more precise.

602
00:42:43.435 --> 00:42:58.145
So right now there is a certain fuzziness in the data, fuzziness in the data, meaning two things, you know, like the blood pressure cuff I have, it's, it,

603
00:42:59.590 --> 00:43:01.611
is my blood pressure really 120 or is it 122?

604
00:43:01.671 --> 00:43:02.551
Is it 117?

605
00:43:02.591 --> 00:43:09.393
The blood pressure cuff has a range of variability, as do the pulse oximetry device that people have.

606
00:43:09.773 --> 00:43:13.814
I'm looking for a heightened sensitivity specificity, and we've achieved that.

607
00:43:14.374 --> 00:43:20.876
The new version 2.0 device will be able to tell you the girth of your penis to a micromillimeter,

608
00:43:22.105 --> 00:43:26.649
It'll be able to tell you how much of the blood volume in your penis, which no one's ever done before.

609
00:43:27.309 --> 00:43:29.030
Because if you can measure girth, you can measure length.

610
00:43:29.130 --> 00:43:33.294
But you can come pretty damn close to what the volume is.

611
00:43:33.874 --> 00:43:38.938
And we'd also be able to tell the velocity of the flow of blood in the penis, which no one's ever done before outside of a lab.

612
00:43:40.019 --> 00:43:47.344
And these measurements will be significantly more sensitive and specific than your aura ring.

613
00:43:49.522 --> 00:44:00.449
You mentioned to me the O-ring has 79% comparison to the polysomnography, which is the technology that they use for sleeping, right?

614
00:44:00.469 --> 00:44:02.170
Like if you're in a clinic.

615
00:44:02.190 --> 00:44:05.752
Well, just for you and your listeners, 79% is terrible.

616
00:44:17.723 --> 00:44:18.224
It's awful.

617
00:44:20.165 --> 00:44:30.493
So it truly actually doesn't even qualify for sleep monitoring to be – because in medicine, we're looking for the 95th percentile.

618
00:44:30.773 --> 00:44:32.995
Otherwise, there are too many other variables.

619
00:44:34.016 --> 00:44:36.318
And I'll share with you that our device has been – so two things.

620
00:44:36.858 --> 00:44:41.121
One, there's a study going on at Bailey University using our device with WHOOP.

621
00:44:41.302 --> 00:44:43.163
WHOOP is a rival to Aura.

622
00:44:44.605 --> 00:44:51.848
and that night showing that because every episode of quality sleep, REM sleep, is accompanied by an erection.

623
00:44:53.269 --> 00:44:55.450
And our device becomes a sleep monitor.

624
00:44:55.730 --> 00:44:57.231
And we're also adding a accelerometer.

625
00:44:57.371 --> 00:44:58.971
You mentioned that question before.

626
00:44:59.452 --> 00:45:10.117
So in addition to version 2.0 being able to send Chris and Elliot warnings, don't take that flying fuck, the device will also be able to say, we will be able to tell people about the quality of their sleep.

627
00:45:11.464 --> 00:45:15.787
And hopefully with more accuracy than Aura.

628
00:45:15.987 --> 00:45:20.389
Have you looked at your device and say Aura Ring?

629
00:45:20.769 --> 00:45:25.011
Because that's a direct tie to REM sleep, right?

630
00:45:25.372 --> 00:45:26.832
Like there's no ambiguity.

631
00:45:27.113 --> 00:45:29.674
Oh, it might be deep sleep when you have an erection.

632
00:45:29.734 --> 00:45:34.977
It might be some other phase of... No, it's literally only happening during REM sleep.

633
00:45:35.377 --> 00:45:37.178
So what a great indicator because that's where...

634
00:45:37.438 --> 00:45:40.462
I guess deep sleep is the one where they, they struggle the most.

635
00:45:40.522 --> 00:45:44.247
Like, and I don't know if I was, and I use deep sleep incorrectly.

636
00:45:44.267 --> 00:45:45.048
I really meant REM sleep.

637
00:45:45.709 --> 00:45:45.929
Yeah.

638
00:45:46.389 --> 00:45:50.795
But the accelerometer can tell, you know, you basically deep sleep, you're catatonic.

639
00:45:51.075 --> 00:45:52.377
The accelerometer can,

640
00:45:52.937 --> 00:45:56.718
in our device or in Wooper, or you can mention that as well too.

641
00:45:57.379 --> 00:46:04.121
I mean, I just, oh yeah, so you asked the other question is, you know, the RegisCAN, which is the old gold standard.

642
00:46:04.441 --> 00:46:07.423
So there are two papers comparing our device to the RegisCAN.

643
00:46:09.583 --> 00:46:13.145
One has been presented and the other one will be presented in meetings.

644
00:46:13.405 --> 00:46:16.126
One has been accepted publication, the other one will eventually.

645
00:46:16.846 --> 00:46:21.028
And basically our readings are, our readings of nocturnal erections are pretty,

646
00:46:21.952 --> 00:46:23.373
We correlate pretty close.

647
00:46:23.953 --> 00:46:25.795
99% of the time we correlate.

648
00:46:26.475 --> 00:46:29.257
And so, you know, I'm confident.

649
00:46:29.277 --> 00:46:34.800
I would imagine anything over 99 is going to be errors in application of the equipment on either device.

650
00:46:34.881 --> 00:46:37.963
Like, you're not going to get 100%.

651
00:46:38.003 --> 00:46:42.045
Or motion artifact, which can even – I mean, our device is secured to the balls.

652
00:46:42.506 --> 00:46:46.108
So we can't – so to prevent rotation and motion artifact.

653
00:46:47.121 --> 00:47:10.189
but you still get a little bit and also and this is not going to happen in the current in version 2.0 in version 1.0 of our device we do initially when the device is put on sometimes get false directions because people press on the button or people people pull on it first uh and the device of course doesn't know that it's being manipulated the device interprets that and we we're we're

654
00:47:11.196 --> 00:47:16.721
We're able to screen it out and we ask people to check a box that says it's a false direction.

655
00:47:17.422 --> 00:47:19.584
But people sometimes don't.

656
00:47:19.604 --> 00:47:22.887
But anyway, the whole problem is going to go away in version 2.0.

657
00:47:23.187 --> 00:47:24.408
So you're looking at blood flow.

658
00:47:25.489 --> 00:47:26.770
Can you look at heart rate?

659
00:47:26.890 --> 00:47:30.774
Can you actually – is there any potential to tell blood pressure?

660
00:47:30.934 --> 00:47:33.836
Like I have to think that there's some way to pull this back.

661
00:47:34.257 --> 00:47:34.457
Yeah.

662
00:47:35.847 --> 00:47:37.789
but you know, one of the things that you have to restrict it.

663
00:47:37.829 --> 00:47:37.969
Yeah.

664
00:47:37.989 --> 00:47:38.489
Blood pressure.

665
00:47:39.210 --> 00:47:42.713
But couldn't you get, you couldn't even get, we don't, we don't, we don't choke off the penis.

666
00:47:42.733 --> 00:47:43.674
So we'd have to, you'd have to choke.

667
00:47:43.694 --> 00:47:44.434
Yeah, it would.

668
00:47:44.474 --> 00:47:44.654
Yeah.

669
00:47:45.335 --> 00:47:50.819
Um, we can get cardiac rhythm, uh, which overnight, which would be a value as well too.

670
00:47:50.859 --> 00:47:56.564
We, and we can get the pulse, uh, to measure heart rate, very heart rate variability.

671
00:47:57.385 --> 00:47:57.465
Uh,

672
00:47:59.042 --> 00:48:09.110
With version 1.0, I basically inherited the idea of the sensors from this previous company, and I also was unaware of the other potential sensors I could use.

673
00:48:10.591 --> 00:48:17.096
With version 2.0, it has other sensors built into it that we will turn on over time.

674
00:48:17.136 --> 00:48:19.457
So we will be able to – and this is on the commercial side.

675
00:48:19.858 --> 00:48:25.562
We will be able to deliver a new user experience, if you will, a new graph, a new information,

676
00:48:26.590 --> 00:48:27.172
every six months.

677
00:48:27.634 --> 00:48:31.909
The minimum viable product though has the critical information about what

678
00:48:32.587 --> 00:48:33.027
As follows.

679
00:48:33.427 --> 00:48:41.330
One, in terms of the form factor, it can be one overnight, one during sex, and it will be an erection ring that will intensify a man's pleasure and his partner's confidence.

680
00:48:41.830 --> 00:48:52.413
And with that information, men will be able to determine, assess the impact of medications, supplements, diseases, alcohol, et cetera, upon their sexual and cardiovascular health.

681
00:48:53.213 --> 00:48:56.154
But there are other things we put in there that will...

682
00:48:59.773 --> 00:49:06.438
that will allow us that we, I can't make the claim that it's going to be a diagnostic aid for sleep disorders until I do the research.

683
00:49:06.978 --> 00:49:07.519
Yeah.

684
00:49:07.939 --> 00:49:09.500
So, you know, I will do the research.

685
00:49:10.020 --> 00:49:11.441
They're moving in that direction.

686
00:49:11.742 --> 00:49:11.942
Right.

687
00:49:12.382 --> 00:49:22.489
But we're also adding, you could, and you joked about it with, we joked about it with, with our flying fuck analogy where, you know, the accelerometer will allow the device to be used for gamification.

688
00:49:23.030 --> 00:49:25.552
We already have people who are, who are gamifying the device.

689
00:49:25.572 --> 00:49:25.632
Um,

690
00:49:27.937 --> 00:49:37.582
As in, there's a group of gay doctors that every six months go somewhere like Las Vegas or they go on a cruise and they have a competition as to who spent the most time erect.

691
00:49:39.527 --> 00:49:41.348
And we've done some competitions as well.

692
00:49:42.449 --> 00:49:44.830
And we're actually not so much on a competition.

693
00:49:44.850 --> 00:49:46.811
We're about to do a supplement challenge.

694
00:49:46.831 --> 00:49:47.832
You can be part of this, Chris.

695
00:49:48.212 --> 00:49:52.154
As in, hey, you think there's two things.

696
00:49:52.534 --> 00:49:53.975
A, we'll study anything.

697
00:49:53.995 --> 00:49:54.795
You think something works?

698
00:49:54.876 --> 00:49:56.316
Tell us for sexual health.

699
00:49:57.117 --> 00:49:58.277
Or B, you're using something.

700
00:49:58.297 --> 00:49:58.918
You think it works?

701
00:49:59.638 --> 00:50:00.138
Now prove it.

702
00:50:01.399 --> 00:50:03.420
And that's going to be fun as well too.

703
00:50:03.460 --> 00:50:05.962
But also, gamification, people can –

704
00:50:06.808 --> 00:50:08.589
I'm not into hentai-like fantasy.

705
00:50:08.990 --> 00:50:09.950
I'm 73 years old.

706
00:50:10.471 --> 00:50:12.372
But there are plenty of young people who are.

707
00:50:12.432 --> 00:50:16.836
So it could be Chris actually wants to make that flying leap, but he wants it to work out.

708
00:50:18.117 --> 00:50:28.365
And so you could actually slow motion go through it, then speed up and have yourself doing that with whatever, a dragon or an extraterrestrial creature.

709
00:50:29.005 --> 00:50:32.128
So the gamification, that will probably be more towards the end of 27th.

710
00:50:34.013 --> 00:50:45.841
So I heard an interview that you did with Dr. Kelly Kasperson, and one of the things you talked about was a medication you ended up on that was having an impact on your erections.

711
00:50:45.921 --> 00:50:48.402
And so you kind of tweaked that.

712
00:50:48.442 --> 00:50:57.468
Talk about that, please, because I think this is exactly in line, because what we have is, hey, let's assess the workout routine that we're doing and its impact on nighttime erections.

713
00:50:57.488 --> 00:51:01.291
Let's assess alcohol, whatever psychedelics you might be playing with.

714
00:51:01.511 --> 00:51:02.952
And in this case, it's a medication.

715
00:51:03.758 --> 00:51:15.346
Yeah, well, in my case, I'd never had high blood pressure before, and then, maybe it's a stressless business, I fund the company.

716
00:51:15.866 --> 00:51:28.975
So, two years ago, October, my doctors started me on Lisinopril, and I noticed that my erections went from a 10 to an 8.5 firmness.

717
00:51:28.995 --> 00:51:29.095
Now,

718
00:51:32.819 --> 00:51:43.785
I can't really, it's, it's almost not noticeable, um, in terms of sexual performance, but it alerted me to, why am I taking medications?

719
00:51:44.045 --> 00:51:45.826
It's a different way with my nocturnal blood flow.

720
00:51:46.386 --> 00:51:52.630
And we don't really understand why nocturnal blood flow is important, but our body does it three to five times a night.

721
00:51:52.710 --> 00:51:53.770
It probably is important.

722
00:51:53.790 --> 00:51:57.132
And, you know, you know, uh, so why would I take the medicine?

723
00:51:57.152 --> 00:52:00.974
So I switched to, uh, to low Sartan, uh, and, uh,

724
00:52:01.687 --> 00:52:13.511
And then I also noticed that when I travel internationally, I would take Zolpidem Ambien for sleep, and I had no nocturnal erections.

725
00:52:14.491 --> 00:52:15.131
Why would I do that?

726
00:52:15.471 --> 00:52:18.952
Why would I take a medication that has an impact?

727
00:52:19.393 --> 00:52:23.314
And lorazepam did not have that impact.

728
00:52:23.334 --> 00:52:26.235
And I was able to see that with the data.

729
00:52:29.669 --> 00:52:31.431
And that's really interesting.

730
00:52:31.751 --> 00:52:32.131
Alcohol.

731
00:52:32.532 --> 00:52:34.894
You know, I drink less now.

732
00:52:35.034 --> 00:52:35.935
I enjoy drinking.

733
00:52:35.975 --> 00:52:39.159
I'm not an anti-alcohol, you know, zealot by any means.

734
00:52:40.961 --> 00:52:50.251
But I would, you know, one of my nightly routine, actually, you know, I ask my wife when I make love, she goes to bed and I like to sit up and read.

735
00:52:51.022 --> 00:52:52.342
And I'd often drink while reading.

736
00:52:52.482 --> 00:52:54.683
I don't mean like I'm picking up a bottle of wine and gusting.

737
00:52:55.003 --> 00:52:56.263
I don't mean I'm pouring myself.

738
00:52:56.283 --> 00:52:58.043
An extra glass of wine or, yeah.

739
00:52:58.183 --> 00:53:05.144
I'm having maybe an extra four ounces of liquor, you know, two to four ounces of liquor over an hour or so while I'm reading.

740
00:53:05.885 --> 00:53:07.825
But I don't do it as much.

741
00:53:07.865 --> 00:53:09.445
I still live with water.

742
00:53:09.625 --> 00:53:10.465
I still like the taste of it.

743
00:53:10.605 --> 00:53:11.065
I enjoy it.

744
00:53:11.185 --> 00:53:11.425
Yeah.

745
00:53:11.485 --> 00:53:19.367
But I'm not – but I realize that, gee, if I get it around four ounces or more, I don't have natural reactions.

746
00:53:19.827 --> 00:53:20.047
So –

747
00:53:20.958 --> 00:53:26.480
And if I just drink two ounces, you know, so people, I'm just, my example is not just dramatic.

748
00:53:26.500 --> 00:53:30.981
I can cite examples from my customers and patients that are more dramatic about change that people have made.

749
00:53:31.201 --> 00:53:36.863
I've had patients and customers completely recover from rectal dysfunction by changing the medicines.

750
00:53:37.664 --> 00:53:41.165
And the same thing with the testosterone replacement therapy.

751
00:53:41.765 --> 00:53:50.388
People can, I mean, tracking your nocturnal erections becomes a functional outcome of TRT, in some of that, you know, who's low T.

752
00:53:51.308 --> 00:53:52.569
So you're not just chasing a number.

753
00:53:52.629 --> 00:53:56.232
Gee, I want to be in the above normal range for my age group.

754
00:53:56.833 --> 00:53:58.094
No, you want to be optimized.

755
00:53:58.374 --> 00:54:02.317
If you're low T, you don't want to go from two nocturnal erections to three nocturnal erections.

756
00:54:02.537 --> 00:54:07.621
You want to go from two nocturnal erections to four to five nocturnal erections because that's optimal.

757
00:54:08.421 --> 00:54:12.084
And so the device is really revolutionary.

758
00:54:12.344 --> 00:54:16.547
Taking men's sexual health, which is a reflection of cardiovascular health, into the 21st century,

759
00:54:17.788 --> 00:54:19.749
of data-driven, objective care.

760
00:54:19.990 --> 00:54:27.034
But most importantly, Chris, and I know something you're passionate about, as I am, it's a care that is personal, individualized.

761
00:54:27.314 --> 00:54:28.195
That's an end of one.

762
00:54:28.655 --> 00:54:31.477
Because there are things I don't like about the biohacking movement.

763
00:54:31.517 --> 00:54:32.398
We can get to that in a moment.

764
00:54:33.258 --> 00:54:35.260
But at least the things they recommend are benign.

765
00:54:35.780 --> 00:54:38.822
You're not going to harm yourself with turmeric.

766
00:54:38.902 --> 00:54:40.243
You can harm yourself with statins.

767
00:54:40.623 --> 00:54:42.945
You're not going to harm yourself with...

768
00:54:45.079 --> 00:54:46.800
Fish oil.

769
00:54:47.121 --> 00:54:49.562
But you can harm yourself with some of the blood pressure medications.

770
00:54:49.923 --> 00:54:54.786
So with a device, you can become an NF1.

771
00:54:55.326 --> 00:54:57.868
And you can actually study things.

772
00:54:58.288 --> 00:54:59.349
We doctors generalize.

773
00:54:59.369 --> 00:55:01.310
We treat everyone as one size fits all.

774
00:55:01.771 --> 00:55:04.673
And we doctors also, we see the sickest people.

775
00:55:05.526 --> 00:55:07.947
and we project from them onto the general population.

776
00:55:08.407 --> 00:55:12.429
Chris, most people have been told they have ED, don't have ED.

777
00:55:12.809 --> 00:55:13.789
That's one of the big lies.

778
00:55:14.029 --> 00:55:19.412
It's one of the things that we've discovered with a quarter million erections.

779
00:55:21.312 --> 00:55:23.773
Here's the definition of retold dysfunction.

780
00:55:25.574 --> 00:55:27.655
It's not cybersexual medicine, not my definition.

781
00:55:28.800 --> 00:55:32.882
First clause, inability to get an erection or difficulty getting an erection.

782
00:55:33.582 --> 00:55:35.203
That's dysfunction.

783
00:55:35.223 --> 00:55:36.984
That is what I call a dying dick.

784
00:55:37.304 --> 00:55:38.145
That is that.

785
00:55:38.265 --> 00:55:42.727
And if you can't, usually this is a significant cardiovascular problem.

786
00:55:44.688 --> 00:55:52.812
Something wrong, something's wrong with the pump, heart attack, angina, congestive heart failure, and or the pipes, the arteries go from the penis, the heart to the penis.

787
00:55:53.012 --> 00:55:56.514
They've gotten narrower from diabetes, hypertension, atherosclerosis, not getting enough blood in.

788
00:55:57.855 --> 00:56:00.597
But that's not the vast majority of men who are told to have ED.

789
00:56:00.777 --> 00:56:01.958
Because here's the second clause.

790
00:56:02.879 --> 00:56:05.982
The second clause is difficulty sustaining erection.

791
00:56:06.922 --> 00:56:07.423
That's all men.

792
00:56:07.943 --> 00:56:13.648
All of us, as we get older, are not who we were in our teen years or early 20s.

793
00:56:14.428 --> 00:56:16.890
Now, it's multifactorial, the reason why we lose our erections.

794
00:56:17.050 --> 00:56:21.134
And the urologists will say, well, it's fundamentally sympathetic nervous system, fight, flight, fires.

795
00:56:21.514 --> 00:56:22.495
Well, why is it firing?

796
00:56:22.575 --> 00:56:22.675
Why?

797
00:56:23.755 --> 00:56:25.917
Now, it could be I'm worried about paying the mortgage.

798
00:56:26.317 --> 00:56:28.299
It could be that I think my wife is cheating on me.

799
00:56:28.759 --> 00:56:31.602
It could be that I was a jerk.

800
00:56:31.622 --> 00:56:32.863
I shouldn't have had that fourth cocktail.

801
00:56:33.283 --> 00:56:36.906
Or maybe dancing at 1 o'clock in the morning was a mistake at my age.

802
00:56:37.187 --> 00:56:44.713
Or I'm taking medications with the SRIs being the worst and followed by some blood pressure medications that are making it harder for me to stay in erection.

803
00:56:44.933 --> 00:56:45.974
And I've lost my confidence.

804
00:56:47.115 --> 00:56:48.957
And therefore, I'm nervous about losing my erection.

805
00:56:48.977 --> 00:56:50.318
The guy is worried about losing the erection.

806
00:56:51.147 --> 00:56:52.128
it's probably going to lose his erection.

807
00:56:52.408 --> 00:56:54.289
If anything untoward comes up.

808
00:56:55.150 --> 00:57:00.213
But if he's getting blood in and getting hard, his problem is not with the pump or the pipes.

809
00:57:00.914 --> 00:57:02.615
The problem is blood leaving the penis.

810
00:57:02.895 --> 00:57:05.557
Yeah, the sympathetic nervous system fires and the blood leaves the penis.

811
00:57:06.438 --> 00:57:08.899
But the therapy should be directed at keeping blood in.

812
00:57:10.180 --> 00:57:16.064
Pills, the PD5 pills, the Dallafil, Viagra, they put a little more blood in, but they don't keep it there.

813
00:57:16.605 --> 00:57:19.507
And the vast majority of men who get an erection

814
00:57:21.407 --> 00:57:39.197
the PD-5 medication, and they think they have ED, our data, enormous data set, just this study coming out with 2,000 men looking at our data, says, gee, in these men who are using our device, they're taking PD-5 medication.

815
00:57:39.217 --> 00:57:43.360
PD-5 medication improves their erection from a 9.2 to a 9.5.

816
00:57:44.140 --> 00:57:47.202
Well, that's not even noticeable.

817
00:57:48.670 --> 00:57:50.230
What does the ring do alone?

818
00:57:50.770 --> 00:57:52.271
The ring keeps you hard.

819
00:57:52.351 --> 00:57:53.871
So here's other data.

820
00:57:53.891 --> 00:58:01.952
Because there are three studies, one internally and two externally, comparing the ring to a PD5 medication.

821
00:58:03.253 --> 00:58:04.973
The study out of Japan is the most dramatic.

822
00:58:05.753 --> 00:58:12.794
The study out of Japan took men with something called the erectile erection hardness score, which you might not be familiar with.

823
00:58:12.834 --> 00:58:13.454
I'll tell you what it is.

824
00:58:14.455 --> 00:58:15.395
It's a four-point score.

825
00:58:16.355 --> 00:58:16.515
It's...

826
00:58:17.501 --> 00:58:20.583
One is nothing, can't get aroused, can't get erect at all.

827
00:58:21.123 --> 00:58:23.365
Two is stiffening, but not can't penetrate.

828
00:58:24.585 --> 00:58:29.228
A three is can penetrate, but loses the erection.

829
00:58:30.709 --> 00:58:32.390
Cannot have satisfactory intercourse.

830
00:58:33.151 --> 00:58:34.452
And a four is normal.

831
00:58:35.192 --> 00:58:39.174
So I looked at men who had twos and threes.

832
00:58:39.234 --> 00:58:44.037
100% of the men who are taking PD-5 medications, they're taking either Viagra or Cialis.

833
00:58:44.057 --> 00:58:45.178
100% of the men,

834
00:58:47.573 --> 00:58:54.557
in EA with a rectal hearted score of three, we're able to not have intercourse for 10 minutes and stay hard on average for eight minutes after climax.

835
00:58:55.578 --> 00:58:56.859
That's a hundred percent.

836
00:58:56.899 --> 00:59:00.681
Now granted people, some will look at the study and say there are only 20 men in that group.

837
00:59:01.262 --> 00:59:01.482
Yeah.

838
00:59:01.662 --> 00:59:03.483
But there are other studies I'll tell you about in a moment.

839
00:59:03.883 --> 00:59:14.170
And 50% of the men, the rectal hearted score of two, they were able to, 50% of them were able to sustain an erection for over 10 minutes.

840
00:59:14.650 --> 00:59:16.792
There's another study that we did internally.

841
00:59:17.092 --> 00:59:17.232
Um,

842
00:59:18.016 --> 00:59:23.019
the ring versus Adalafil, we looked at D2 medicines, the time it takes an erection to go down after climax.

843
00:59:24.960 --> 00:59:26.481
With nothing, it's about 35 seconds.

844
00:59:27.382 --> 00:59:34.346
With Adalafil, 10 milligrams, it was a commonly prescribed erection pill, it was around two minutes.

845
00:59:35.287 --> 00:59:41.771
With the ring alone, it was about a little bit around three minutes, and with both together, it was like four minutes.

846
00:59:42.331 --> 00:59:44.513
And the takeaway from this information for all men is

847
00:59:46.458 --> 00:59:48.418
put a ring on it and then take a pill.

848
00:59:48.839 --> 00:59:50.519
If you want to be natural, put a ring on it.

849
00:59:50.939 --> 00:59:53.300
I'm talking about if you want to optimize your performance.

850
00:59:53.400 --> 00:59:54.860
And all men should want to optimize your performance.

851
00:59:55.340 --> 00:59:57.080
And this is where the need-want question comes in.

852
00:59:57.440 --> 01:00:01.982
So when doctors tell me, these straight doctors, or straight men tell me, I don't need it, I'm good.

853
01:00:02.942 --> 01:00:04.082
Well, it's not about need, it's about want.

854
01:00:05.382 --> 01:00:07.443
Do you want to get harder?

855
01:00:07.843 --> 01:00:11.724
Because we're compressed to superficial veins and we're holding more blood in the penis.

856
01:00:11.864 --> 01:00:12.544
You're going to get harder.

857
01:00:13.818 --> 01:00:18.301
with a ring, you can without a ring, no matter what, even if you're with Aphrodite.

858
01:00:19.201 --> 01:00:19.982
Do you want to get harder?

859
01:00:20.002 --> 01:00:21.563
Do you want to last longer?

860
01:00:22.403 --> 01:00:25.225
Do you want to be more confident?

861
01:00:25.545 --> 01:00:26.926
Well, what man doesn't want to be more confident?

862
01:00:27.046 --> 01:00:29.888
And what man doesn't want their partner to be more confident than them?

863
01:00:30.788 --> 01:00:33.690
And the last is, and also by the way, have that extra cocktail.

864
01:00:36.857 --> 01:00:59.294
have more fun and not have not have that negative that negative sympathetic nervous thought in your head honey not tonight don't pressure me i'm not you know i'm you know and then most importantly all men do you want to have a more intense orgasm women have vibrators and men have nothing how can a man have more intense a tense orgasm and i'm not again i don't mean

865
01:01:00.643 --> 01:01:01.984
the goddess Aphrodite shows up.

866
01:01:02.024 --> 01:01:04.645
Because by the way, Chris, if the goddess Aphrodite shows up right now, I'm gone.

867
01:01:04.925 --> 01:01:10.488
But aside from that, how can all men have more intense orgasms when they're masturbating with a partner?

868
01:01:11.108 --> 01:01:18.311
By putting pressure over the urethra, the right amount of pressure over the urethra that doesn't cut off the urethra and we prolong the ejaculation.

869
01:01:18.612 --> 01:01:21.293
By prolonging the ejaculation, we produce more intense orgasm.

870
01:01:21.333 --> 01:01:28.516
And we designed a ring, non-tech ring, called the maximum performance ring that in research indicates

871
01:01:31.214 --> 01:01:36.479
men's jacuatory phase increases by 50%.

872
01:01:37.219 --> 01:01:38.460
Well, that's an incredible orgasm.

873
01:01:38.861 --> 01:01:43.304
And I don't have sex without a ring now, as opposed to four years ago, because it's better.

874
01:01:44.425 --> 01:01:49.750
And if you haven't tried a ring, Chris, we'll mail you one.

875
01:01:50.831 --> 01:01:52.652
All men should think about putting a ring on.

876
01:01:52.752 --> 01:01:54.013
So a ring is valuable for two reasons.

877
01:01:54.033 --> 01:01:56.756
One, the data is life-changing for your health.

878
01:01:57.236 --> 01:01:59.398
But two, it's a performance optimizer.

879
01:02:00.145 --> 01:02:00.305
Yeah.

880
01:02:00.725 --> 01:02:01.846
Improvement in your sex life.

881
01:02:02.567 --> 01:02:04.368
I think that hopefully we've done a good job.

882
01:02:04.388 --> 01:02:08.211
And I think you did just now of talking about the improvement in sex life.

883
01:02:08.291 --> 01:02:09.191
I think that's great.

884
01:02:10.012 --> 01:02:19.419
And then maybe more profoundly, like sex is obviously incredibly important to us humans, but more profoundly is that impact.

885
01:02:19.779 --> 01:02:20.780
Let me ask this question.

886
01:02:21.691 --> 01:02:29.735
If somebody gets your device, has an understanding that their, their nighttime erections aren't meeting the norm, right?

887
01:02:30.636 --> 01:02:31.736
Who should they talk to?

888
01:02:31.776 --> 01:02:34.158
What physician, what questions should they ask?

889
01:02:34.198 --> 01:02:35.178
What's the concern?

890
01:02:36.259 --> 01:02:37.719
Well, and that's a great question.

891
01:02:37.759 --> 01:02:38.760
So, uh,

892
01:02:40.885 --> 01:02:44.666
And here's a question every man should ask themselves, and the doctors should be asked this question.

893
01:02:44.706 --> 01:02:50.048
And I think what we're doing will become a standard of care, but standards of care take three to five years to accomplish.

894
01:02:50.568 --> 01:02:54.670
Every man should ask himself, am I having three to five natural erections per night?

895
01:02:55.270 --> 01:02:58.031
Are they lasting 45 minutes or more on average?

896
01:02:58.471 --> 01:03:00.512
And are they at least a six out of 10 in firmness?

897
01:03:01.052 --> 01:03:05.093
So if a man buys our device, he's comparing himself to thousands of other men in this database.

898
01:03:06.557 --> 01:03:09.898
We send out notifications if people are off by 20%.

899
01:03:11.198 --> 01:03:11.979
But who should they see?

900
01:03:12.999 --> 01:03:15.920
Well, you really should see a urologist.

901
01:03:16.900 --> 01:03:20.401
The family doctors and the interns just don't know anything about this, and they just pass out pills.

902
01:03:20.861 --> 01:03:25.422
They don't even ask the key question, which is, is your problem getting it up or is your problem keeping it up?

903
01:03:25.923 --> 01:03:28.443
Because the pills aren't going to work that well.

904
01:03:29.444 --> 01:03:30.904
The vast majority of men, the problem is not.

905
01:03:31.354 --> 01:03:32.034
you know, is keeping it up.

906
01:03:32.254 --> 01:03:34.095
They have a placebo effect.

907
01:03:34.515 --> 01:03:37.957
So the doctors are unfortunately largely ignorant about this.

908
01:03:38.357 --> 01:03:45.620
The sex therapists are focused on talking about your childhood traumas or other traumas and their impact.

909
01:03:45.660 --> 01:03:49.702
And that's important, but it's not the reason why most guys have problems.

910
01:03:50.842 --> 01:03:54.784
And the physical therapists think everything is about physical therapy.

911
01:03:55.404 --> 01:03:55.824
And it's not.

912
01:03:56.184 --> 01:04:00.066
I mean, I'm not, you know, the pelvic floor exercises are valuable, especially for men who are pathetic.

913
01:04:00.535 --> 01:04:10.382
prostate surgery, arrhyotherapy, or trauma, but they're not for men who don't have those issues.

914
01:04:10.722 --> 01:04:14.044
So it's hard to sort it out.

915
01:04:16.123 --> 01:04:19.528
But there's one of the points I want to make, too, which is the value of sex.

916
01:04:19.548 --> 01:04:21.030
So we talked a lot about optimism.

917
01:04:21.310 --> 01:04:22.472
I talked a lot about optimism.

918
01:04:22.492 --> 01:04:23.213
Hold on a second.

919
01:04:23.333 --> 01:04:32.045
I want to pull this part a little bit more because you addressed it from the perspective of where the medical industry is today, right?

920
01:04:32.065 --> 01:04:32.165
Yeah.

921
01:04:33.167 --> 01:04:34.529
But I think your answer would be different.

922
01:04:34.709 --> 01:04:37.532
Let's say your cardiologist is open and aware.

923
01:04:37.572 --> 01:04:46.383
Let's say your internal medicine guy is like, who should they talk to as opposed to who can they talk to who will listen today?

924
01:04:47.023 --> 01:04:53.231
Every, every man who has a significant erectile dysfunction,

925
01:04:54.625 --> 01:04:56.226
And by the way, we're talking about nighttime.

926
01:04:56.286 --> 01:05:00.788
So this pulls out any placebo, any performance anxiety.

927
01:05:00.808 --> 01:05:03.449
This is just what your body is physiologically doing at night.

928
01:05:03.889 --> 01:05:05.269
That man needs to see a cardiologist.

929
01:05:06.250 --> 01:05:09.991
And there's a Dr. Mohit Kera, K-H-E-R-A.

930
01:05:10.011 --> 01:05:11.452
He's a Baylor University urologist.

931
01:05:12.412 --> 01:05:20.596
And he most famously recently, not most famous, but notoriously recently said back in February, Viagra is Vicodin.

932
01:05:22.194 --> 01:05:22.935
What do you mean by that?

933
01:05:23.795 --> 01:05:27.498
Well, his point was you could be masking a problem.

934
01:05:28.378 --> 01:05:42.649
So, you know, and that's one of the great things about our device, because our device helps distinguish between psychogenic ED and between physiologic ED.

935
01:05:42.969 --> 01:05:48.733
And the most common cause of physiologic ED are a problem with your heart or a problem with diabetes, sometimes both.

936
01:05:49.573 --> 01:05:51.715
So the man should see a cardiologist, Chris.

937
01:05:52.621 --> 01:05:52.901
Excellent.

938
01:05:52.921 --> 01:06:00.404
And then kind of last question before wrap up questions, I would have to imagine women experience nighttime clitoral erections.

939
01:06:00.684 --> 01:06:02.664
Are you working on a device to monitor these?

940
01:06:02.705 --> 01:06:05.405
I know the physiology is less convenient.

941
01:06:07.606 --> 01:06:08.967
Yes, it's less convenient.

942
01:06:09.427 --> 01:06:14.489
Well, you know, it took three tries to get the form factor for the male device.

943
01:06:14.809 --> 01:06:17.770
It took 28 tries to get the form factor for the female device.

944
01:06:18.190 --> 01:06:20.911
So, yes, we know women are not clitoral erections.

945
01:06:21.902 --> 01:06:30.084
Our thesis from Madison and Johnson, no one has studied this outside of a lab and insufficient numbers ever.

946
01:06:30.904 --> 01:06:39.626
Our thesis is that women's nocturnal erections are probably the same in number and just as significant as men's nocturnal erections.

947
01:06:40.186 --> 01:06:40.987
Why wouldn't they be?

948
01:06:42.067 --> 01:06:50.809
And also a device for women would be more valuable because premenopausal women take two medications that have a negative impact upon their sexual health.

949
01:06:51.484 --> 01:06:52.285
that men don't take.

950
01:06:52.965 --> 01:06:54.066
Well, men don't take the same degree.

951
01:06:54.386 --> 01:07:02.351
One is birth control hormones, and the other are SRI antidepressants, and women take four to ten times as many of those, depending on what study you look at.

952
01:07:02.792 --> 01:07:06.094
And those almost invariably have a negative effect on sexual performance.

953
01:07:06.714 --> 01:07:15.620
So women with this device that we're working on will be able to right dose these things or decide not to take them because they'll see the impact.

954
01:07:15.640 --> 01:07:18.902
It's kind of like I take a pill and some of my blood pressure went at 40 points.

955
01:07:18.922 --> 01:07:20.243
Well, I guess I think I'll avoid that pill.

956
01:07:20.927 --> 01:07:24.471
So, yeah, the advice is called the critique.

957
01:07:26.053 --> 01:07:34.001
We are working right now on finalizing the form factor, but it can be worn overnight, it can be worn during sex.

958
01:07:35.623 --> 01:07:40.628
So far, it appears to be comfortable and not noticeable overnight.

959
01:07:41.409 --> 01:07:41.850
And then...

960
01:07:43.465 --> 01:08:02.197
we're, we're going to load it up with sensors, uh, but we're, I mean, we're down to, but there are two, well, we measure, put it this way, we're measuring blood flow in the bulbs, the clitoris, the bulbs originally, um, two years ago, I was trying to measure blood flow in the glands, the visible glands of the clitoris and got it.

961
01:08:03.017 --> 01:08:10.281
But the device was not practical because women would have to basically lie still, still overnight without, not roll over ever.

962
01:08:10.942 --> 01:08:11.082
Um,

963
01:08:11.522 --> 01:08:15.803
in order for the sensors to work because the glands in the clitoris is so mobile.

964
01:08:15.883 --> 01:08:18.384
It's your point, hard to anchor things to it.

965
01:08:18.944 --> 01:08:20.164
So we're going for the balls of the clitoris.

966
01:08:20.184 --> 01:08:26.666
The balls of the clitoris are the embryological equivalent of, and homologues, of the corpus caponosa.

967
01:08:26.926 --> 01:08:30.887
The penis has two tubes that flow up with blood to produce the erection.

968
01:08:31.367 --> 01:08:33.668
The balls of the clitoris are basically the same thing.

969
01:08:34.288 --> 01:08:37.489
They are about that long.

970
01:08:38.814 --> 01:08:40.715
And they're just, they're not visible.

971
01:08:40.775 --> 01:08:48.158
They can't, but they're just inside the, under the pute bone and they engorge with blood.

972
01:08:48.798 --> 01:08:52.799
And by the way, they are actually the source of most vaginal secretions.

973
01:08:52.919 --> 01:09:00.502
I didn't know this two years, Chris, two years ago, but vaginal secretions in a woman who's aroused, it's largely a blood product.

974
01:09:01.243 --> 01:09:07.065
And I guess people don't want to talk about it, but their serum, the serum leaks the vagina.

975
01:09:07.085 --> 01:09:07.185
Yeah.

976
01:09:08.084 --> 01:09:13.208
from transudates, transudates across the membrane into the vagina.

977
01:09:13.248 --> 01:09:23.476
Women are aroused and mixing mixes with mucosal glands that are on the outside of the vagina and the G-spot glands that are along the side of the urethra.

978
01:09:23.717 --> 01:09:25.698
But it's largely a serum.

979
01:09:25.718 --> 01:09:29.541
So the device in women will measure engorgement of the bulbs of the clitoris.

980
01:09:29.882 --> 01:09:33.745
I'm not going to say how we do it, but it will come up, you know,

981
01:09:35.504 --> 01:09:42.370
We will have test prototypes for researchers December most likely, January the latest.

982
01:09:42.950 --> 01:09:45.372
And this device will be commercialized next year.

983
01:09:45.732 --> 01:09:47.274
And everyone then will know.

984
01:09:47.314 --> 01:09:49.636
We'll tell how we're doing it, of course, and there will be validation studies.

985
01:09:50.977 --> 01:09:51.678
Man, that's exciting.

986
01:09:51.718 --> 01:09:54.019
All right, so it is time for our wrap-up question.

987
01:09:54.039 --> 01:10:01.645
This has been even more fascinating of a conversation than I expected, and it was pretty high up there, so that's pretty awesome.

988
01:10:01.665 --> 01:10:02.405
Thank you.

989
01:10:02.766 --> 01:10:05.868
Before we get into wrap-up questions, is there maybe any summary?

990
01:10:05.888 --> 01:10:10.411
Is there anything maybe we missed that might be worth sharing with the Live Beyond the Norms audience?

991
01:10:11.192 --> 01:10:12.153
I'll summarize it briefly.

992
01:10:12.713 --> 01:10:13.274
Put a ring on it.

993
01:10:14.014 --> 01:10:16.816
Put a ring on to get the vital signs of your most vital organ.

994
01:10:17.116 --> 01:10:19.058
Put a ring on to learn about your cardiovascular health.

995
01:10:19.783 --> 01:10:21.847
put a run on optimize your sexual performance.

996
01:10:23.430 --> 01:10:24.853
Those are three key points.

997
01:10:24.873 --> 01:10:25.214
I love it.

998
01:10:26.696 --> 01:10:27.739
All right, let's get into this.

999
01:10:27.799 --> 01:10:31.065
Dr. Justin, do you have a target age that you want to live to?

1000
01:10:33.915 --> 01:10:36.417
Well, I could have a target age, but that doesn't mean I'm going to live there.

1001
01:10:37.418 --> 01:10:39.439
I think that people... Yeah, no, like, what's the target?

1002
01:10:39.459 --> 01:10:40.280
That's what I want to know.

1003
01:10:40.700 --> 01:10:42.161
Well, let me qualify this.

1004
01:10:42.461 --> 01:10:44.983
Am I maintaining my mental health while I'm...

1005
01:10:45.003 --> 01:10:45.684
Yes, 100%.

1006
01:10:45.824 --> 01:10:47.065
So 100%, okay.

1007
01:10:47.405 --> 01:10:48.926
And I have my sexual health as well, too.

1008
01:10:48.946 --> 01:10:50.427
It's really, really, really fantasizing here.

1009
01:10:50.908 --> 01:10:53.149
Well, in that case, I would probably like to...

1010
01:10:53.730 --> 01:10:55.691
I'd like to live for another 20 or 30 years.

1011
01:10:56.752 --> 01:10:59.274
So let's say I'm 73 right now.

1012
01:10:59.294 --> 01:11:00.655
So I would like to live to be 100.

1013
01:11:01.970 --> 01:11:02.230
Okay.

1014
01:11:02.450 --> 01:11:02.790
I love it.

1015
01:11:02.990 --> 01:11:04.991
And then how long do you think humans can live?

1016
01:11:05.612 --> 01:11:08.313
Probably about 120 to 140 years would be my guess.

1017
01:11:08.873 --> 01:11:09.113
All right.

1018
01:11:09.293 --> 01:11:13.755
And then I don't know about the quality of life, but yes.

1019
01:11:14.575 --> 01:11:15.016
Survival.

1020
01:11:15.536 --> 01:11:18.577
Dr. Justin, what are two to three protocols, habits, mindsets?

1021
01:11:18.617 --> 01:11:23.559
Let's call them shortcuts because everybody likes shortcuts to longevity and a long health span that you would share.

1022
01:11:23.579 --> 01:11:27.321
People should have sex, try to have sex every day.

1023
01:11:28.676 --> 01:11:29.217
And why is that?

1024
01:11:30.918 --> 01:11:32.839
Let's talk about a couple of medical benefits to summarize.

1025
01:11:33.440 --> 01:11:40.024
One, having sex every day, an orgasm a day, keeps the doctor away.

1026
01:11:40.284 --> 01:11:44.067
An orgasm a day cuts your cortisol level by 30 to 50% in men and women.

1027
01:11:45.106 --> 01:11:45.647
stress hormone.

1028
01:11:45.847 --> 01:11:52.272
And there's a lot of buzz in the biohacking world, in the longevity world about, about cortisol and how to reduce the cortisol and meditate to this, that or the other.

1029
01:11:52.953 --> 01:11:53.554
Show me something.

1030
01:11:53.574 --> 01:11:55.755
I want someone to show me something else.

1031
01:11:55.976 --> 01:11:57.737
This is powerful as an orgasm.

1032
01:11:58.298 --> 01:12:00.520
And I'm not, and I've made, I've challenged that.

1033
01:12:01.380 --> 01:12:05.584
I've issued that challenge to people that you probably know, and I've not gotten a satisfactory response back.

1034
01:12:06.085 --> 01:12:06.265
Um,

1035
01:12:07.398 --> 01:12:16.626
Big study out of the United Kingdom shows that men over the age of 70 who have sex three times a week versus less than three times a month decrease their risk of sudden cardiac death by 50%.

1036
01:12:16.646 --> 01:12:21.010
Now, you're going to die anyway, but that's huge.

1037
01:12:21.511 --> 01:12:22.572
And then there's just happiness.

1038
01:12:23.933 --> 01:12:28.177
People who have regular sex, especially people in a committed relationship, are happier.

1039
01:12:29.178 --> 01:12:29.298
Right.

1040
01:12:30.055 --> 01:12:31.496
And what do we really want from our hacks?

1041
01:12:31.536 --> 01:12:35.258
Do I, do I want to, what's more important to me, my happiness or my skin not wrinkling?

1042
01:12:35.499 --> 01:12:38.441
You know, so, and that's, and that's a rhetorical question.

1043
01:12:38.661 --> 01:12:43.164
We all would rather be happy and wrinkle our skin than a wrinkle skin and be unhappy.

1044
01:12:43.184 --> 01:12:50.108
Yet there are billions of dollars being spent to, you know, rejuvenate or prolong the health of your skin.

1045
01:12:51.009 --> 01:12:52.950
I do think regular exercise is important.

1046
01:12:53.970 --> 01:12:55.992
And that's really simple.

1047
01:12:56.092 --> 01:12:57.853
And the benefits, you know, the benefits are obvious.

1048
01:12:58.445 --> 01:13:00.506
and it has to involve strength training.

1049
01:13:01.746 --> 01:13:06.288
I think that people need to expose themselves to fresh ideas and projects.

1050
01:13:07.028 --> 01:13:17.733
There's a lot of emphasis on de-stress, but I think that, and this I can't quantify Chris, but from my observing, my peers were retiring.

1051
01:13:18.435 --> 01:13:20.277
the health deteriorates.

1052
01:13:20.377 --> 01:13:33.207
Yeah, they might play golf and they might play pickleball or whatever, but if they're not involved with fresh ideas and fresh projects, there's a softening of their minds and their bodies that occurs.

1053
01:13:34.868 --> 01:13:35.149
Excellent.

1054
01:13:35.309 --> 01:13:41.093
Dr. Justin, what are one or two things people get absolutely wrong regarding longevity in a long health span?

1055
01:13:42.655 --> 01:13:43.235
They're credulous.

1056
01:13:44.576 --> 01:13:46.398
They don't realize that...

1057
01:13:47.545 --> 01:13:49.887
You know, where there are hopes, there are dopes.

1058
01:13:50.328 --> 01:13:51.749
We all would like to live longer.

1059
01:13:52.350 --> 01:13:55.753
We all would like to have a better sex life, etc., etc.

1060
01:13:57.134 --> 01:13:58.495
But it's a pay-to-play world.

1061
01:13:58.896 --> 01:14:02.799
And a lot of things that are being endorsed are pay-to-play.

1062
01:14:02.999 --> 01:14:03.540
They're sponsored.

1063
01:14:04.201 --> 01:14:04.541
Also...

1064
01:14:07.045 --> 01:14:17.228
While I don't, as I said much earlier, I don't think a lot of the recommendations that are being made by biohackers or longevity experts are harmful, they really haven't been tested.

1065
01:14:17.528 --> 01:14:21.389
They really don't have good data for them.

1066
01:14:21.969 --> 01:14:24.410
And I take a bunch of things that haven't been tested.

1067
01:14:25.130 --> 01:14:29.751
You know, I'm, you know, I'm the... Hey, they're benign.

1068
01:14:30.031 --> 01:14:35.573
I try to, you know, I don't want my medicine cabinet getting too cluttered, but if we went in there right now, there are probably four or five things that

1069
01:14:36.587 --> 01:14:38.409
may or may not be a benefit that I take.

1070
01:14:38.869 --> 01:14:39.229
Excellent.

1071
01:14:39.930 --> 01:14:41.631
Dr. Justin, how can people contact you?

1072
01:14:42.192 --> 01:14:42.392
Sure.

1073
01:14:43.072 --> 01:14:49.378
You can contact me personally at Elliot, L-L-I-O-T, at my, M-Y-F-I-R-M-T-C-H.com.

1074
01:14:50.849 --> 01:14:57.673
If you go to myfirmative.com and you click on the science section and then click on research, you'll see the seven published papers.

1075
01:14:57.713 --> 01:14:59.233
There are 21 other studies underway.

1076
01:14:59.353 --> 01:15:04.656
And there's some important studies underway that can potentially change people's lives.

1077
01:15:05.256 --> 01:15:10.859
One is the devices being compared to CT calcium scores and cardiac markers.

1078
01:15:11.399 --> 01:15:15.441
CT calcium scores is the standard now for screening for cardiovascular disease.

1079
01:15:16.842 --> 01:15:18.463
Is our device a poor man's?

1080
01:15:20.200 --> 01:15:20.981
CT calcium score.

1081
01:15:21.081 --> 01:15:22.602
I think it's a big complementary.

1082
01:15:22.682 --> 01:15:26.705
I think the two together are going to be a powerful diagnostic indicator, but we'll see.

1083
01:15:28.826 --> 01:15:34.290
And then there are studies demonstrating the value of the device in accelerating the color of prostate surgery.

1084
01:15:34.931 --> 01:15:35.711
There's a lot going on.

1085
01:15:35.771 --> 01:15:39.774
So the science section of our website is worth following.

1086
01:15:40.513 --> 01:15:42.816
And I think there's a link for our audience too, right?

1087
01:15:42.896 --> 01:15:48.202
Is that going to be myfirmtech.com forward slash LBTN, right?

1088
01:15:48.222 --> 01:15:49.644
So live beyond the norms.

1089
01:15:50.384 --> 01:15:52.647
Is there any discount on that page?

1090
01:15:53.127 --> 01:15:53.508
There is.

1091
01:15:53.548 --> 01:15:55.270
There's a discount on that page.

1092
01:15:55.602 --> 01:15:56.282
Okay, excellent.

1093
01:15:56.302 --> 01:15:58.643
So they can go to that page, and I will share with you.

1094
01:15:58.663 --> 01:15:59.903
That is an affiliate link.

1095
01:16:00.563 --> 01:16:05.804
Anybody listening, we give our affiliate commissions to Operation Underground Railroad.

1096
01:16:06.144 --> 01:16:12.825
Just real quick, you may remember the movie The Sound of Freedom, an amazing movie about a horrible topic, which is child exploitation.

1097
01:16:13.246 --> 01:16:17.326
Operation Underground Railroad does a great job of wiping that off of our planet.

1098
01:16:17.366 --> 01:16:18.327
Should have never been here.

1099
01:16:19.067 --> 01:16:25.388
And so 100% of the commissions from this affiliate account will go to Operation Underground Railroad.

1100
01:16:25.958 --> 01:16:30.701
And last question, Dr. Justin, what in the near future are you excited about?

1101
01:16:31.962 --> 01:16:37.786
I'm really excited about the critique because the critique will deliver to women what the tech ring does for men.

1102
01:16:38.126 --> 01:16:46.972
It will take female sexual, female sexuality, gynecology into the 21st century of objective, day driven, personalized care.

1103
01:16:48.133 --> 01:16:51.015
And that was, you know, I, I,

1104
01:16:52.727 --> 01:16:53.407
That's a legacy.

1105
01:16:53.507 --> 01:16:55.428
You know, of course, I want to make money.

1106
01:16:55.448 --> 01:16:56.969
I invest a fair amount of money in this.

1107
01:16:58.469 --> 01:17:02.290
But I don't expect that I will be the person that makes big money in this field, Chris.

1108
01:17:02.330 --> 01:17:07.172
It'll be Boston Scientific or Medtronx or some other company that will do it.

1109
01:17:07.952 --> 01:17:12.794
But I'm 73 years old, and this is the first project that I've been involved in where it's a legacy.

1110
01:17:12.874 --> 01:17:14.895
I never thought that I'd be inventing medical devices.

1111
01:17:15.375 --> 01:17:21.257
I never thought I'd be inventing medical devices that would have such a broad impact for all men and all women.

1112
01:17:22.478 --> 01:17:23.559
Yeah, that's fantastic.

1113
01:17:23.619 --> 01:17:23.939
All right.

1114
01:17:23.979 --> 01:17:28.443
So you can find him, Elliot, at myfirmtech.com.

1115
01:17:29.003 --> 01:17:35.048
And then the link is myfirmtech.com forward slash LBTN for Live Beyond the Norms.

1116
01:17:35.609 --> 01:17:37.511
Dr. Justin, thank you so much for joining us today.

1117
01:17:38.151 --> 01:17:38.491
Very good.

1118
01:17:38.531 --> 01:17:39.271
Thank you so much, Chris.

1119
01:17:39.311 --> 01:17:40.492
That was great.

1120
01:17:40.512 --> 01:17:43.913
I hope you enjoyed this episode of the Live Beyond the Norms podcast.

1121
01:17:44.453 --> 01:17:46.234
Make sure to subscribe and follow.

1122
01:17:46.834 --> 01:17:54.197
Also, make sure not to be that guy, the guy sharing this podcast with people who are not interested in living beyond the norms.

1123
01:17:54.917 --> 01:18:09.112
If you would like to learn more about the ESS60 molecule, the molecule responsible for the single longest longevity experimental result on mammals in history, a full 90% extension of life, visit myvitalsea.com.

1124
01:18:09.652 --> 01:18:12.796
That's myvitalsea as in carbon.com.