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Coming up on today's episode, we are going to talk about the iconic Dolly Parton, all of the economic business, every financial decision that she made that meant she died with a $500 million net worth.

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We'll also be delving into the landmark legal case, which has led to Meta having to pay $18 billion in a legal settlement.

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We'll be looking into what that means for the consumer, that's us, and what that means for the company's future projections as a business.

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And finally, how much are people paying to try and find a traditional wife?

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It is a lot of money.

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This is tied into the yesteryear conversation.

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So if you haven't read the book, do not stress.

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We'll tell you what's going on.

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This is The Curve Weekly, where we read the finance news so that you don't have to.

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I'm Sophie Hallwright.

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I'm an ex-television radio producer.

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And I was really sick and tired of not understanding the economy, money, or how to grow my wealth.

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So we started this podcast.

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And my name is Emily Boynton, a writer, newly published author, and broadcaster.

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Opening up the conversations we're typically taught not to have.

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But first, we've got a quick word from today's sponsor.

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Did you know Generate have a team of advisors who will actually meet with you and help you make sense of KiwiSaver?

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You can book a no-cost KiwiSaver advice session via the link in our podcast show notes.

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And thanks to Generate for sponsoring this episode of The Curve Weekly.

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Emma, how was your week?

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What's going on?

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You know what?

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I have that really weird thing on a bank holiday weekend where I could not tell you one thing I've done.

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You know that really nice back to school feeling that always comes around every September, even though I haven't been at school for what, like 20 years or more?

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Yeah, my kind of yearly rhythm is still so...

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really orientated around the school clock.

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And so this end of summer feeling always begins to set in at the end of August.

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So it's very kind of restful, restorative period in the lead up to term time, which is not beginning for me, but it feels like it is.

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I, because in New Zealand and Australia, the start of the year is obviously January, February.

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So for us, it's the new year, it's the first of Jan, and then you go into your school year.

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And Emma, how are things for you financially?

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Has it been a good week?

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Has it been a bad week?

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You know, it's a very neutral week, actually.

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I feel like I'm not splurging or spending a ton because I'm in my rest and recuperation period prior to September.

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I've got quite a lot of travel and work stuff coming up as like book tour stuff kicks back into gear.

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But I'm not spending a lot.

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I would say I'm in neither red nor green.

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I am an absolute neutral right now.

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What about you, red or green?

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Okay, so I'm very lucky I'm out in the country with my boyfriend's family.

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And I will say there's something about being at someone's home.

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I mean, obviously you bring a gift, you know, like flowers or a bottle of something.

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But there's something about going away for the weekend when you're not in a city where you actually just don't spend a lot.

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Stunning.

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Love that.

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If you don't want to have me over, you just let me know I'll be there.

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Breakfast, lunch, dinner.

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It's a great saving hat.

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So for anyone that's missed this, Dolly Parton died on the 25th of August this year, so just a couple of days ago, really, and she was 80 years old.

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I have seen tributes for this woman absolutely everywhere, from all different types of people, different industries, and I think...

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It kind of made me realize she's one of those people that is so universally loved.

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And so today I really want to speak about her career decisions and the financial decisions that she made, which were so before her time and built an amazing empire.

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You're a writer, Emma, and she had a lot of, I want to say, literary blood in her family.

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Before she died, were you already a big Dolly fan?

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Like, did you follow her career or did you not know much about her?

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And, you know, I've always loved her and, you know, feel that it's so iconic that she's Miley Cyrus's godmother, which just is like the most phenomenal powerhouse duo.

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I wasn't super attached to her as a public figure, but not for any reason.

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Like I didn't, I know I think she's amazing.

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I just didn't really track her career that much.

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And so when she died, I was also kind of quite taken aback by the global outpouring that her death prompted.

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And there was a guy in my gym the other day who I was like, Hey, love, like, how are you doing?

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And he was like, Oh, it's been a really hard week.

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I was like, Oh, I'm so sorry.

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Why?

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And he said, well, Dolly Parton's death.

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You know, he's like, I can't stop crying.

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And I was like, God, that's so poignant.

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Yeah.

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So I think obviously it's only like retrospectively I've delved into the kind of Dolly archives and read a bunch of obituaries and been like, God, her, the mark she's left in the world is, is such a profound one.

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And I was actually reading an obit in the Times yesterday.

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And I love they quoted this.

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It said,

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You're putting something in the world that wasn't there yesterday in which you hope people are still going to be singing after you're gone.

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And I read that and I thought, God, how magical.

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Everyone is singing your praises and your songs after you're gone.

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So, yeah, I feel like I'm kind of retrospectively appreciating the imprint that she had on the world.

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Yeah, no, I feel exactly the same.

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I always thought she was amazing.

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I will say that people will slaughter me for this.

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But...

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The song, Jolene, I will say is a non-favorite of mine, which I know, I know.

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I have to just give context as to why.

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So when I was at broadcasting school, so we used to run a radio station as a part of our degree.

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So you had to present, write the ads, you had to do the promo activity.

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It was sort of, it was a very practical degree.

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And they had a catalogue of music that was very limited.

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So you're having to create like, you're like, oh, there's this real white space.

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You know, we should create a radio show that speaks to, you know, 14 to 19 year old people who have this take, you know, you create this like...

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fake radio station to run from a part of the market that you think is sort of like a gap, but they didn't have much like in the way of music.

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So we were just, I mean, Jolene was playing every third song, but I was like, I can't hear that song again.

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And then when I realized it was her,

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And recently, since I've done some like looking at what she's really done for the world and for women and all the lessons we can learn from her financially and otherwise, I was like, what a legend.

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But I think really interesting.

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So you'll see all these amazing like posts and people talking about her, but actually her financial decisions are like a masterclass in what to do because she's

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She owned her entire song catalogue.

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And that, for someone that started in the 50s and 60s, wild.

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A lot of people didn't, and they relied so heavily on record labels and other people to help with promotion, with all the different elements of what it means to be an artist.

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Yeah.

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And she really stood on her own two feet.

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So when she died, her entire catalog is estimated to be worth $120 million, which she completely owns, which is so cool.

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She launched her own publishing company in 1966.

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with her uncle and she held on to her publishing rights the whole way through.

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And ultimately that is the best financial decision she ever made.

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And I just think there's so much to learn from this in the sense that a lot of us, I think, outsource to big companies or businesses or want to get –

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I don't know, people behind that almost give you the kudos or the approval for whatever it is you're doing.

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And I know we did this with our podcast really early on.

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We signed the second season with this big media company thinking it was going to like, you know, help us out so much.

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And actually it kind of did the opposite.

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And so to have that much faith in yourself and your ability when in the 60s, so many women weren't even really working.

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let alone in the creative spaces, to, like, hold her own the whole way through is insane.

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So she – and also the other thing that I wanted to highlight is that she turned down a lot of opportunities, which so many of us are scared to do because you're worried that another opportunity isn't going to come around again.

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Totally.

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I mean, she so fundamentally believed in herself and her skill.

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I mean, like most notably, after she recorded I Will Always Love You, the iconic song that we all know and love and had a hit.

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Elvis Presley, none other than Elvis Presley, asked to record the song, but he demanded in return that she should give him half of the songwriting credit.

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and into and the ensuing royalties i mean elvis presley is quite a hard person to turn down i mean that would have been a guaranteed like you know made it successful overnight and she didn't know how big that song was going to be yet but she refused and he never recorded the song and then in 1992 whitney houston recorded i will always love you for the film bodyguard hence why we all now kind of know and love it and her version became a number one hit around the globe and as a sole author

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Dolly Parton earned some 10 million from the recording, which obviously she would not have been entitled to had Elvis Presley co-owned it.

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So it's decisions like that.

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And you have to remember, she was making these decisions.

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Her background was not, you know, she didn't have a gilded background.

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She grew up really poor.

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You know, she grew up in a tiny one-room log cabin in rural East Tennessee.

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And I read somewhere, I think her family was, there were 14 people in her family, and they all shared this small cabin, had no indoor plumbing or electricity.

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Like, she did not grow up in the entertainment industry, surrounded by people who could be giving her the sort of advice that might make these decisions and this self-belief make more sense.

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So this is really coming from her, which I find extraordinary in retrospect.

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Isn't it awful to say that the song I Will Always Love You, I thought that that was a Whitney Houston original, wasn't it?

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I think everyone did.

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I think because it became so synonymous with Whitney.

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And obviously she, I mean, Whitney Houston's the person, you know, by singing it in this film, she's the one who propelled this song into kind of global fame.

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Yeah.

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And I don't think it was that well known that it was Dolly Parton who wrote it, but who the fuck cares?

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Because their Dolly Parton was pocketing all the money for how successful that song was.

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And I just, again, I also love with that, it showcases something more than just her, how smart she was in refusing to hand over half the rights to Elvis Presley.

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but also the fact that she was able to create such incredible piece of work, but also have other people take them and use them, but she remained the owner of them.

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And by that, I mean, like, it's easy to kind of, I think, especially if you're a creative, you want to kind of hold on to your work and kind of be a bit territorial a bit.

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But I love that she ended up also, you know, expanding her wealth by giving her, like, allowing other people to

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kind of rent her creative production.

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I think that's a really good point because if your time is money, so for example, if you're in a salary job or you're a freelancer, you get paid by the work that you do.

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The idea of investing and the reason that we all invest in, you know, whether it's property or stocks or anything, is because ideally you want to get to that like Coast Fire number or the Fire number where you can basically retire because you have enough invested that the passive income, the money that you're making on the money you have or your assets, is going to be a good job.

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means that you don't actually have to work for your time.

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And I think Dolly's example of what she built over her life is such a good picture of doing that really well.

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So she basically worked smarter, not harder, because every time a song plays her, for example, the millions of times that Jolene plays,

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Whether it's like on the radio or Spotify, she gets a fee from that.

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And so a decision that she made in the 1960s continued to pay her dividends for her entire career.

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She was making between six and eight million in royalties every single year.

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It's just a really good thing to think about when it comes to you don't always want to be working for money that's coming in for the time you're spending.

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You're never going to get wealthy.

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We're never going to get rich trading your time for money because your time is finite.

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So you're always going to be capped on that trade.

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You want to be able to create these passive income streams where you're essentially making money when you sleep.

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This is what I've been indoctrinated by all the business podcasts I listen to, all the Cody Sanchez I have in my ear the entire time.

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So I feel like I have all these like phrases in this knowledge, but I'm like, OK, Emma, let's apply it.

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Let's create those passive income streams.

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But didn't Justin Bieber also recently sell his entire back catalogue?

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Well, he was in a lot of debt.

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He was in a lot of debt.

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So he sold it for 200 million in January 2023.

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Which I have to say, I know it's a huge amount of money, but it doesn't sound like that much for Justin Bieber, given that he has...

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so many streams to this day.

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It didn't feel very Dolly Parkin sort of number.

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Well, I think that he got himself in quite a pickle.

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He was paid in advance for shows and then he couldn't do the shows.

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So he had to pay back a lot of money.

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And he was kind of in a bit of a bind where he was spending so much more than what was coming in with like this sort of guaranteed foresight.

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And then he was sort of in a position where he had to sell it.

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And exactly, it's kind of like...

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the opposite of what Dolly did.

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And she, she also diversified.

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I mean, she owned 50% of a theme park in Tennessee where she was from, which is crazy.

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I didn't even know this existed.

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It's called Dollywood.

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And it was making nearly 2 billion in direct impact in like the area that she grew up in.

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So she was like giving back.

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It was 23,000 jobs.

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It was giving, it was like the biggest tourist attraction in Tennessee.

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And,

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And she bought 50% of it in 1986.

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And it was worth like 165 million in 2021.

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So like the amount of money that she was then generating from that theme park was

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was just like insane.

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So she had her record, like all of her music catalog.

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She had Dollywood, which was making an absolute shit ton of money.

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She also co-founded a production company.

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Do you remember Buffy the Vampire Slayer?

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Yeah, of course.

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Iconic show from what, 90s, noughties?

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She just like, she just didn't.

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Wait, did that company do Buffy?

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Yeah.

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So like she had all of these.

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It's a TV production company.

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Yeah.

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And I just think that there's this perception that she just created Jolene and make all this money.

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Actually, she made a complete fortune.

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And alongside that, she was also such a good person.

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Like I think obviously what I've been drawn to with my literary –

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sensibility is she created the imagination library which is kind of like the mainstay of her charity work so while she's making kind of you know making all this huge money for herself she was also always giving back to the community and always giving back to people and the imagination library has helped millions of children

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learn to read by sending out free books.

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And I looked up earlier because I was curious as to just kind of what, how big did the Imagination Library actually get?

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And it now sends books to children across the US, Canada, the UK, Ireland, and Australia.

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And according to its website, it's now sent more than 332.4 million books.

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I was looking at how much she donated for COVID as well, because it was a million US that she donated for the research for the vaccine.

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Yeah.

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Yeah.

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And then she got her vaccine done like publicly on live TV in a time in which people are becoming very sceptical about the vaccines.

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So she got hers done like live on television.

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And also like the production company she started for her publishing, she was 20 years old.

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And she made decisions from a young age that were clever, financially savvy, because she made the list of one of the wealthiest self-made women in America.

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And she publicly spoke about the fact that she's arranged a will so there's no kind of weird fallout.

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She's donating almost all of her fortune to charity.

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I'm just like, you are the picture of how we should all be approaching our careers.

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You can see even now, like with Taylor Swift, who's...

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you know, bought back the rights to her music.

215
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She's kind of using the Dolly Parton playbook.

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She didn't have them.

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Now she's brought them back.

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And there's all these women artists like Maggie Rogers, Olivia Rodrigo, who are now following that same playbook.

219
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I just think what a beautiful example.

220
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And so nice to be able to celebrate her and everything that she has taught us.

221
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Dua Lipa also bought back the rights to her music publishing catalog from her former partner, Tap Music.

222
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And as you will know, I am the number one Dua Lipa stan.

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So, yeah,

224
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The fact Dua Lipa is also following the Dolly Parton playbook gives me a huge sense of gratification.

225
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The reason I love her so much is that, you know, much like much of what we're discussing today with Dolly Parton, Dua Lipa's business empire is so impressive.

226
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She has diversified...

227
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her portfolio in such an incredible way.

228
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From obviously her music is, from 2023, she's bought back her own catalogue.

229
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So she owns the rights to her own music.

230
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She is a global star.

231
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When she tours the World Watchers because she looks so phenomenal.

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But not only that, but she's created her own media company.

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So she's got a real hand in the kind of cultural milieu that she's got.

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She's new in autumn this year.

235
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She's going to be posting and also curating South Bank Centre's literary festival because she runs Service 95, her own media platform through which she commissions like really great journalism.

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She's put money behind it.

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We know journalism is so hard to fund in today's world.

238
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So when you have very rich benefactors like Dua Lipa putting their money into...

239
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into good journalism, covering issues that have brilliant issues from feminism, queer issues.

240
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I think that the stuff that she commissions is fantastic.

241
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But it also is just her creating a very broad portfolio of work.

242
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I mean, you know, alongside that, the brand deals that she does, I just think what she's building to me is so impressive.

243
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Yeah.

244
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And then all the while being able to communicate this really aspirational and seemingly sort of accessible lifestyle online, which just how she does it.

245
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I do not know.

246
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I'd be so nervous if I met her.

247
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Oh, my God.

248
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So am I.

249
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Although, apparently, she's like an absolute babe and just like drinks my shoes.

250
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Actually, no people have partied with her and said she's just so cool.

251
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Really fun.

252
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I know.

253
00:18:06.743 --> 00:18:06.943
Yeah.

254
00:18:07.224 --> 00:18:07.964
Oh, what a babe.

255
00:18:08.564 --> 00:18:11.706
Anyway, coming up after the break, we're going to be talking about Meta.

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This stock and business has done insanely well over the last five, ten years.

257
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but they are coming out of a legal battle not looking so crash hot.

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They're going to have to pay $18 billion, which is 8% of their annual revenue.

259
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What does this mean for the business and the future of social media?

260
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And we're also going to be discussing the economics of matchmaking, or more specifically, how much people are willing to pay to be paired up with a traditional wife.

261
00:18:41.059 --> 00:18:43.120
But first, we have a quick word from today's sponsor.

262
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263
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264
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265
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266
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267
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268
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Okay.

269
00:19:08.648 --> 00:19:12.090
So a big thank you to Generate for sponsoring this episode of The Curve Weekly.

270
00:19:12.411 --> 00:19:16.053
Check out their track record and disclosures using the link in the show notes.

271
00:19:16.513 --> 00:19:20.136
And remember, track records don't guarantee future returns.

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Meta has recently settled a lawsuit that was brought around in 2023 and is set to pay 18 billion.

273
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I was about to say million.

274
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It's 18 billion dollars to the states that brought this case.

275
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Now, this is fascinating.

276
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I mean, the company, you should just say for context, the company is worth 1.47 trillion US dollars.

277
00:19:44.325 --> 00:19:48.569
Which puts 18 billion into perspective, but it's still not nothing.

278
00:19:48.809 --> 00:19:49.250
Yeah.

279
00:19:49.870 --> 00:20:06.947
And it feels like a really important moment in which these tech companies, particularly Meta, are finally getting their comeuppance for creating technology, which in some ways is amazing and connects the world, but also has incredibly damaging effects, particularly with regards to its impact on teens and children.

280
00:20:06.967 --> 00:20:07.367
Yeah.

281
00:20:07.727 --> 00:20:19.973
I, you know, we've been talking about this story or keeping an eye on it because there's been a few cases that have been won by people basically suing Meta and other social media platforms for damaging mental health.

282
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Firstly, it's probably worth saying they haven't actually admitted that.

283
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They purposefully did this.

284
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Basically, what they did, even though they haven't come out and said yes, we're guilty, is they research how to hook young brains onto this type of tech.

285
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And as you said, things like the infinite scrolling, all of that was, you know, purposefully trying to make…

286
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their platforms addictive to young people.

287
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Not just the young people, but everyone.

288
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They want everyone to be on their platforms for as much time as possible because they run a generally ad, their business models kind of ad revenue.

289
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So the more time we spend on these platforms...

290
00:20:58.377 --> 00:20:59.759
the more money they made.

291
00:20:59.879 --> 00:21:05.947
So they've purposely designed their technology through things like the infinite scrolls, the idea that you never complete the scroll, there's always more.

292
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It's designed to exploit our dopamine system in our brain.

293
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I mean, it is a dopamine playground.

294
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I also think just on that, though, we should note that this, yes, this is kind of part of, it feels like the tide is really turning this year.

295
00:21:20.682 --> 00:21:26.466
But this is quite new because cases from Brought Against in the past few years and no one's really been successful.

296
00:21:26.746 --> 00:21:28.228
We know that these platforms are addictive.

297
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We know that, you know, the impact that they're having.

298
00:21:30.809 --> 00:21:35.813
I was curious, like, how have they not been, like, called up on it successfully until this year?

299
00:21:36.033 --> 00:21:45.966
I was like, how is it possible that there's, like, this is, I honestly didn't have faith that any of these things would come to fruition or that they would, like, 18 billion is not nothing.

300
00:21:46.407 --> 00:21:46.807
It's nothing.

301
00:21:46.827 --> 00:21:48.369
It's really a lot of money.

302
00:21:48.610 --> 00:21:52.134
But, so I looked into this, and it's such an interesting reason.

303
00:21:52.715 --> 00:21:59.699
For almost two decades, social media companies have avoided legal consequences for the negative effects of exposure to their products.

304
00:22:00.239 --> 00:22:11.025
And this is in large part because of something called Section 230 of a very powerful law passed in the early days of the internet, which is called the Communications Decency Act of 1996.

305
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What this law dictated was that internet platforms cannot be held legally liable for third party content.

306
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So this has basically allowed platforms like Meta to argue that they aren't traditional publishers, but they're simply a third party site hosting other people's content.

307
00:22:28.579 --> 00:22:41.553
Now, in many ways, this law has allowed the Internet to grow to be what it was, but it's meant that platforms like Meta have basically been able to avoid taking any responsibility for the impact of what is shown on their platforms.

308
00:22:41.833 --> 00:22:51.698
So that's why historically any cases brought against Meta that were trying to hold it to account for the material on their platform didn't really carry because they could just say, we're not responsible for that.

309
00:22:51.958 --> 00:22:52.918
That's third party.

310
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You know, we're not a publisher.

311
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We are merely a kind of a hosting site, even though the fact that they algorithmically organize their platform, they are their curators.

312
00:23:03.483 --> 00:23:05.904
They dictate kind of what we see and what we don't.

313
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So there was always a kind of flimsy argument there.

314
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But recently, the way that prosecutors have gone about seeking to get Meta to be accountable for these things is they've changed tack.

315
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So what they've ended up doing is prosecutors and plaintiffs have finally broken through Meta's legal defense by shifting the argument from harmful content to addictive design.

316
00:23:30.002 --> 00:23:30.562
Right.

317
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So instead of stewing meta for what users posted, lawsuits began targeting the actual engineering choices made by the company, which then has a more substantial.

318
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It's like, actually, it's how you've designed your platform that's actually the problem rather than the content on it.

319
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And this recent case, which has led to this, you know, huge $18 billion settlement, which hasn't been finalized yet, but, you know, seems to be in the works.

320
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is a product of that shift in the approach the prosecutors have taken, which I think is fascinating and really opens the way for what could be like a number of cases like this now successfully going through, which could have a huge impact on how Meta runs.

321
00:24:09.471 --> 00:24:13.653
Yeah, and I was just looking through the way that the share price has been impacted.

322
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If you look at this year so far, so like basically from January, a share was 650 US.

323
00:24:20.537 --> 00:24:25.700
It's now only 578, which might not sound like a lot, but that's a huge drop.

324
00:24:25.720 --> 00:24:34.765
Then if you zoom out and you look at the last like five years, there was a low in 2022 of it was like basically just over 100 US.

325
00:24:35.485 --> 00:24:37.907
But then in its peak, it was like...

326
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God, it's like nearly gets up to 800 US.

327
00:24:41.509 --> 00:24:51.437
You know, like it's just one of those classic examples of when you zoom out and out and out, you actually see that over a long period of time, the share price has just climbed and climbed and climbed.

328
00:24:52.077 --> 00:24:58.242
And when you then zoom in on the last month or week or whatever, you can see these massive like ups and downs.

329
00:24:59.423 --> 00:25:10.346
But yeah, I guess it just sort of comes back to the question of do we think social media is like the new tobacco where all this like regulation and tax and things are going to come out that are going to hinder its growth and hinder its success?

330
00:25:11.026 --> 00:25:16.227
Or is it, if you look in the last five years, it's continuous, it's had so much stuff go wrong, right?

331
00:25:16.687 --> 00:25:20.108
But it does keep climbing and doing better and figure out its way around the system.

332
00:25:20.148 --> 00:25:25.469
It's just hard to know if what's happening right now is going to be a little blip that they then kind of.

333
00:25:26.250 --> 00:25:31.743
find their way back to being, you know, a monster just going up and up and up in terms of share price and value.

334
00:25:31.764 --> 00:25:31.864
Or...

335
00:25:33.900 --> 00:25:44.443
if these lawsuits and the way they're being penalized is actually going to slow down social media or slow down the broader landscape of how these businesses make money.

336
00:25:44.683 --> 00:25:57.827
These are landmark cases in that prosecutors have finally found a way of getting companies like Meta, not to necessarily admit responsibility, because they still seem quite sheepish in terms of actually admitting to have done anything wrong.

337
00:25:57.867 --> 00:26:00.468
They're more just kind of like, okay, we'll settle.

338
00:26:00.989 --> 00:26:06.861
without actually taking full-on responsibility for the role they take in the damages they're being accused of.

339
00:26:07.342 --> 00:26:11.692
But I do think if we see more and more of these cases go through successfully...

340
00:26:12.307 --> 00:26:15.749
inevitably that's going to have an impact on the growth of the company.

341
00:26:16.149 --> 00:26:35.577
And I think policymakers around the world have been so slow on regulating big tech and actually taking a kind of, you know, a proactive role in seeking to curb the like unrelenting growth of these companies, despite the fact they obviously have damaging social effects as well.

342
00:26:36.007 --> 00:26:41.229
And I think these cases suggest that lawmakers are kind of taking a bit more of an assertive step forward.

343
00:26:42.070 --> 00:26:50.613
And I mean, if you read that book, Careless People by Sarah Wynne-Williams, it is an amazing book that came out in 2025.

344
00:26:50.813 --> 00:26:54.335
And it's obviously like it keeps hitting the number one, like the number one bestseller charts.

345
00:26:54.735 --> 00:26:57.417
Obviously, it feels so timely with all these cases.

346
00:26:58.298 --> 00:27:04.882
But it was written, it came out in 2025, and it's by the former director of global public policy at Meta.

347
00:27:04.902 --> 00:27:06.403
So she was in that role for seven years.

348
00:27:06.964 --> 00:27:13.808
And it takes a really critical look at Facebook's internal cultural decision making practices during the time in which the author was there.

349
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Specifically, how they responded to big socio-political events, including the Rohingya genocide, and also to child safety.

350
00:27:17.451 --> 00:27:20.733
And, again, it's been a really critical look at Facebook's internal cultural decision making practices during the time in which the author was there.

351
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Not to mention the internal culture of sexism and harassment, which was she reports rampant.

352
00:27:27.138 --> 00:27:32.142
Facebook, it's important to note, has denied all allegations that have been brought forward in that book.

353
00:27:32.762 --> 00:27:43.831
And in the UK, every MP across the country was sent a copy of the book on behalf of the Molly Rose Foundation, which I thought was, again, quite a monumental move.

354
00:27:43.851 --> 00:27:43.951
Yeah.

355
00:27:44.651 --> 00:27:52.155
So this was an organisation that was set up by the family of Molly Russell, who's a young girl who took her own life in 2017 at age 14 years old.

356
00:27:52.315 --> 00:28:00.479
And that was after the algorithm on social media platforms exposed her to a vast stream of graphic self-harm, depression and suicide content.

357
00:28:00.959 --> 00:28:01.440
That's so sad.

358
00:28:02.240 --> 00:28:02.920
It's so depressing.

359
00:28:02.940 --> 00:28:10.464
A coroner concluded that the effects of online content that she viewed contributed to her death in a more than minimal way.

360
00:28:10.944 --> 00:28:19.288
So if you have this charity sending this book to lawmakers across the country, I mean, this book has become one of the most talked about books, I think, in the last year.

361
00:28:19.688 --> 00:28:23.310
So much so, I mean, Facebook obviously sought to have the book shut down.

362
00:28:23.530 --> 00:28:25.491
It tried to block it from being published.

363
00:28:25.611 --> 00:28:26.711
It's like a PR nightmare.

364
00:28:28.272 --> 00:28:30.774
PR disaster also, again, all these things happen at once.

365
00:28:30.794 --> 00:28:33.616
That's why I think it's interesting when we zoom out, all these things happening at once.

366
00:28:33.676 --> 00:28:35.777
You have these prosecutors taking a different role.

367
00:28:35.798 --> 00:28:54.011
You have these legal cases now moving in a very different direction for Meta alongside this scintillating book that has exposed the behind the scenes of how Facebook really reneged on any responsibility to put child safeguarding really at the forefront of how it developed its technology.

368
00:28:54.031 --> 00:28:54.131
Yeah.

369
00:28:54.711 --> 00:29:00.296
You kind of can't believe how much Sarah Wynne-Williams reveals about the inner work of the company.

370
00:29:00.537 --> 00:29:04.460
Well, I mean, she's fully annihilating any chance of working probably there again.

371
00:29:04.520 --> 00:29:07.924
She's basically like, I think, making herself unemployable to most tech companies.

372
00:29:08.044 --> 00:29:11.988
I mean, being a whistleblower is a poison chalice because I think, yeah, you're...

373
00:29:12.288 --> 00:29:13.429
I mean, she's currently under...

374
00:29:13.809 --> 00:29:16.111
Such a significant gag order by Meta.

375
00:29:16.531 --> 00:29:28.780
She appeared at Hay Literary Festival to promote her book and sat on stage with journalist Carol Cadwaller, who was the journalist who did the Cambridge Analytica scandal, reported on the scandal.

376
00:29:29.440 --> 00:29:32.142
And Sarah Wynne-Williams was forced to just sit there in silence.

377
00:29:32.162 --> 00:29:36.566
She couldn't even nod or move her head because she's basically been fined.

378
00:29:36.906 --> 00:29:42.711
She can be fined $50,000 for any supposed breach of the gag order that Facebook has on her because then it's ongoing legal dispute.

379
00:29:43.091 --> 00:29:44.392
I mean, she's not working at Meta again.

380
00:29:44.412 --> 00:29:52.979
But I think for a lot of other tech companies, yeah, I think she becomes unemployable because you're going to be worried that someone like that, a very well-known whistleblower, is going to go in.

381
00:29:53.179 --> 00:29:57.082
And, you know, I mean, a lot of these tech companies are not totally running everything by...

382
00:29:57.562 --> 00:29:59.764
you know, above board in all respects.

383
00:29:59.784 --> 00:30:01.605
So yeah, I think it has a huge impact.

384
00:30:02.005 --> 00:30:10.911
Let's look at the numbers in terms of how much they've been fined for this lawsuit, because I think it's important to note that there's going to be, I mean, there's so many more that will be coming to the forefront, right?

385
00:30:10.951 --> 00:30:23.900
Like, whether it's individuals, businesses, like even in New Zealand, they've banned now social media for under 16s, because there's so many mothers and people who are like, this is terrible and so damaging, we need to change this.

386
00:30:23.920 --> 00:30:24.480
And you're seeing...

387
00:30:24.920 --> 00:30:25.881
It changed all over the world.

388
00:30:25.921 --> 00:30:35.531
So I think let's talk about the numbers in terms of how much they've been fined and then let's talk about what that actually means, what we're going to see changes in the space, like what do we actually have to do?

389
00:30:36.011 --> 00:30:42.337
So the $18 billion that they've been fined, just so that you know how much money they've made.

390
00:30:43.078 --> 00:30:43.318
So...

391
00:30:44.139 --> 00:30:51.541
Meta made just over $60 billion in net income for the full year in 2025.

392
00:30:51.781 --> 00:30:59.943
So this settlement is like around about 27% of one year's profit and about 8% of their annual revenue.

393
00:30:59.963 --> 00:31:07.124
So like that's a lot of money, even though you think, oh, they're making so much money and like what is $18 billion going to do?

394
00:31:07.144 --> 00:31:08.745
This is only one case.

395
00:31:08.805 --> 00:31:13.846
If they have to pay this plus any other huge ones that come their way, which no doubt they will.

396
00:31:14.626 --> 00:31:17.448
It's kind of like, what are these businesses going to do?

397
00:31:17.608 --> 00:31:19.029
It creates a landscape shift, doesn't it?

398
00:31:19.049 --> 00:31:22.311
Because I think up until now, they've been able to act with relative impunity.

399
00:31:22.651 --> 00:31:34.997
Like if you think of all the times that Mark Zuckerberg has appeared before Congress and I mean, remember that first trial he did when he appeared before Congress and they felt so out of step with they were asking him questions like, how do you monetize?

400
00:31:35.017 --> 00:31:35.418
It was so...

401
00:31:36.278 --> 00:31:46.066
It felt like such a collision of old school politicking and these new tech bastions who just like, he didn't need to be answerable to politicians then.

402
00:31:46.086 --> 00:31:46.906
Is that what it felt like?

403
00:31:47.407 --> 00:32:05.881
Whereas now, so for so many years, they have been able to act with impunity, which then creates a landscape in which other tech platforms are like, if you're a new emerging tech company and you're seeking to compete with the big, you know, the tech giants, why are you going to implement better, more stringent policies that potentially affect your bottom line if the biggest companies aren't being called up on their minds?

404
00:32:06.001 --> 00:32:06.521
wrongdoings.

405
00:32:07.001 --> 00:32:10.182
Resetting the way that these businesses can operate and make money.

406
00:32:10.522 --> 00:32:11.102
Yeah.

407
00:32:12.983 --> 00:32:28.326
And basically, they're having to agree to do clear prompts and notifications every 15 minutes so that you're constantly reminded of the fact that you're still on there and give reminders at the 60 and 90 minutes.

408
00:32:28.506 --> 00:32:34.948
I think the most amazing thing is the fact that teenage users will have a default of only being allowed to use two hours a day.

409
00:32:35.228 --> 00:32:44.471
But I think the thing that's really interesting is parents up until this point have had so much responsibility on them to try and impact that these platforms are having on their kids.

410
00:32:44.531 --> 00:32:51.973
It's been so up to the realm of the parents to try and limit the impact these platforms have on their kids.

411
00:32:52.514 --> 00:33:01.797
Whereas now, because the platforms have to take responsibility, it must be such a relief for parents all over the world that are all of a sudden like, oh, thank God.

412
00:33:01.837 --> 00:33:02.377
Okay, great.

413
00:33:02.397 --> 00:33:02.937
Like now...

414
00:33:03.930 --> 00:33:11.752
I don't have to be so stressed about how I regulate this for my kids or how I decide what's okay because there's like blanket rules for all young people.

415
00:33:12.532 --> 00:33:24.195
I mean, I still think there's so much crap on social media platforms that parents like, I don't think the headache goes away necessarily, but I think it definitely feels like it's at least acknowledging that kids...

416
00:33:24.675 --> 00:33:30.120
kids shouldn't be on their phones, on social media platforms for hours and hours and hours and on end.

417
00:33:30.300 --> 00:33:35.724
But there's basically going to be a minimum of anyone under 13 is not able to get access.

418
00:33:35.945 --> 00:33:37.126
I'm curious, how do they implement this?

419
00:33:37.146 --> 00:33:44.172
Because I know the under-16 ban in Australia, apparently kids have left Ryan Centre after watching it.

420
00:33:44.312 --> 00:33:45.493
There's always ways around it.

421
00:33:45.513 --> 00:33:50.597
So I think, although the intentionality is good, how effective it is at actually doing

422
00:33:50.837 --> 00:33:54.341
curbing the times that people actually spend on the platform.

423
00:33:54.381 --> 00:33:55.723
I'm always a little bit more sceptical.

424
00:33:55.923 --> 00:33:59.507
But I guess you do have in the background the potential of these big lawsuits.

425
00:34:00.127 --> 00:34:06.735
And again, it becoming more kind of risky for platforms to not be really tough on this stuff, then that does change things somewhat.

426
00:34:06.895 --> 00:34:08.657
I think it's interesting to also note just like how

427
00:34:09.217 --> 00:34:17.484
these platforms have changed because this younger generation, I kind of include us in this, but really the generation below us, are sort of the guinea pig generation for this.

428
00:34:17.504 --> 00:34:25.291
I mean, we grew up in the time in which we were logging on to AOL, like the internet was kind of born in our lifetime.

429
00:34:25.651 --> 00:34:31.777
And we've really seen the evolution of these social media platforms, these tech companies, and then the repercussions of them.

430
00:34:32.217 --> 00:34:40.021
But we're all kind of guinea pigs in this like mass experiment of like, well, we don't know what happens with this technology because it's never it's newly created.

431
00:34:40.441 --> 00:34:50.767
And so I think this also does feel like a kind of like finally like society that catching up with the impact of the growth of these of these companies and what they do to us.

432
00:34:51.547 --> 00:34:57.371
I do feel now, well, I don't know about you, but when I go on my social, when I go on like Instagram, it's not curated by me.

433
00:34:57.831 --> 00:34:59.712
It's like mainly adverts now.

434
00:34:59.812 --> 00:35:01.894
Like I don't see my friends content at all.

435
00:35:02.074 --> 00:35:02.814
I just see adverts.

436
00:35:03.515 --> 00:35:11.240
Like to the point where I want to create like a tiny, like almost 30 person Instagram so that I can only see what my friends are doing.

437
00:35:11.480 --> 00:35:15.382
Yeah, but you know, that's not going to work because I was, I thought the same thing.

438
00:35:15.422 --> 00:35:22.004
But Mark Zuckerberg acknowledged last year, just 10% of content on Instagram now comes from friends.

439
00:35:22.345 --> 00:35:25.806
The rest is from external recommended content.

440
00:35:25.826 --> 00:35:39.972
You can create a finster and you're still going to, 90% of what you're served is still going to be algorithmically targeted ads, which kind of undermines the whole notion of a social media platform, which was intended, you know, supposedly to be about social connection.

441
00:35:40.452 --> 00:35:51.807
But what I would say is that that kind of is the bigger piece of this conversation if you think about the business model and the future success of how they're going to survive with these types of regulations.

442
00:35:51.887 --> 00:35:58.195
Because Meta generates almost 100% of its revenue through digital technology.

443
00:35:59.096 --> 00:36:04.821
ads and like teen engagement and kids is like driving a huge amount of that revenue.

444
00:36:04.841 --> 00:36:15.709
So like if there's not going to be future hooked kids and teenagers, that's future customers that they can't make money out of and like matters valuation.

445
00:36:15.789 --> 00:36:16.470
So like how

446
00:36:17.110 --> 00:36:25.595
its share price or like the business is basically valued at the moment is around 24 times like the forward projection of their earnings.

447
00:36:25.615 --> 00:36:37.661
So that's how that like, there's lots of different ways you can value businesses, but that's at the moment how their growth is like being projected or the value of their business is around 24 times X, their value of the earnings.

448
00:36:37.861 --> 00:36:44.505
So if you think about that and you're pulling away all these potential future people to make money on basically,

449
00:36:44.985 --> 00:36:56.550
It's kind of like if you were a coffee business and all of a sudden it was illegal to drink coffee until you were 18 or 30 or whatever, like your customer base is shrinking and getting smaller.

450
00:36:57.310 --> 00:37:01.452
So what is that going to mean in terms of the future value of that business?

451
00:37:01.592 --> 00:37:06.254
Basically, when Meta reported its results, it does like you do quarterly earnings.

452
00:37:06.334 --> 00:37:07.995
So like when it came out with its earnings.

453
00:37:09.055 --> 00:37:18.721
In the second quarter of this year, it reported just over $60 billion in revenue, which was a 28% increase from that time last year.

454
00:37:18.741 --> 00:37:27.967
It'll be so interesting to see if all these people are being pulled off platforms and they make all their revenue from marketing to people.

455
00:37:28.987 --> 00:37:33.210
Do you think that they're all going to start to head backwards or maybe not be that valuable?

456
00:37:33.230 --> 00:37:34.631
It will be so interesting to see.

457
00:37:34.931 --> 00:37:40.095
You made the comparison earlier, which is being touted around quite a lot, around the comparison to the big tobacco companies.

458
00:37:40.435 --> 00:37:51.863
And how, if you think of the last decade or more than a decade in which there's been tighter regulation on the big tobacco companies...

459
00:37:52.623 --> 00:37:57.466
The impact that's had on the size of these companies is huge.

460
00:37:57.567 --> 00:38:01.789
I mean, I mean, there's been a kind of cultural move away from like the normalization of smoking.

461
00:38:01.809 --> 00:38:04.291
So now we have, you know, you're not allowed to smoke inside.

462
00:38:04.331 --> 00:38:06.613
It's wild to think that growing up you could smoke inside.

463
00:38:06.713 --> 00:38:09.335
Like I remember going to clubs and people were just like, it would be like thick.

464
00:38:09.835 --> 00:38:36.701
with with smoke because it was totally permissible you know you go back in the kind of the height of smoking i think like the latter half the 20th century when tobacco industries again operated with impunity there were times which people you know they it was they were allowed to advertise being good for your health um presumably because the amount of tax they were able to contribute seemingly at that point outweighed the cost to the health service that that then became you know huge but i just looked up the data and if you think smoking prevalence in the uk fell by a quarter

465
00:38:40.062 --> 00:38:44.703
But the total number of people who smoke is about half of what it was in 2010.

466
00:38:45.163 --> 00:38:46.143
So that's in the past.

467
00:38:46.183 --> 00:38:50.264
Like, you know, in 16 years, the number of people that smoked has halved, which is a lot.

468
00:38:50.884 --> 00:38:55.185
And tax paid by tobacco clearances have cut in half since 2019.

469
00:38:55.245 --> 00:38:57.145
Sorry, there's a bit of a mix of dates here.

470
00:38:57.165 --> 00:39:04.107
But all which is to say the amount of tax that the tobacco industries contribute is obviously reflective of how much they're making.

471
00:39:04.247 --> 00:39:06.567
And that amount has dropped significantly significantly.

472
00:39:06.707 --> 00:39:10.009
as there's been a big cultural shift away and tighter regulation.

473
00:39:10.129 --> 00:39:13.452
It's so funny you look up the percentage drop because I did the exact same thing.

474
00:39:13.912 --> 00:39:28.062
So when I was born in 1991, so if we took it just from 1990, so around about 35, 36 years ago, 26% of the adult population in the US was smoking cigarettes.

475
00:39:28.802 --> 00:39:30.644
And today that's 9%.

476
00:39:30.944 --> 00:39:42.332
And I think that the really interesting thing when you look at that is for sure that started with taxing regulations, basically making it harder for those businesses to make a profit and to make a large profit.

477
00:39:42.392 --> 00:39:46.736
Because when you're regulated or you're being taxed on things, like look at the packaging now of tobacco.

478
00:39:47.316 --> 00:39:49.358
Like there's like blanket rules on tobacco.

479
00:39:49.958 --> 00:39:53.739
A lot of investors just won't, straight up won't invest in tobacco companies.

480
00:39:54.199 --> 00:40:04.542
I mean, you could say perhaps in 30 years or five years or 10 years that it will be a similar feeling around social media because they consider it, you know, they want a blanket rule.

481
00:40:04.622 --> 00:40:05.343
I mean, who knows?

482
00:40:05.683 --> 00:40:07.283
It'll be really interesting to see what happens.

483
00:40:07.323 --> 00:40:12.265
But it starts with people starting to realize it's having a negative impact on society.

484
00:40:12.705 --> 00:40:16.346
And how can we stop these businesses from like booming, booming, booming?

485
00:40:16.986 --> 00:40:22.269
And so it'll just be interesting to see if now there's this regulation coming into place with tech companies.

486
00:40:22.489 --> 00:40:25.670
Will it be more and more difficult to make money in this space?

487
00:40:25.930 --> 00:40:28.892
And what will then the flow on cultural shifts be?

488
00:40:28.912 --> 00:40:31.453
Because I think the difference in tobacco is...

489
00:40:32.173 --> 00:40:56.857
you know you have to pay to get access to it you don't have to pay to use a social media platform so the barrier to entry is different it's not like a direct person true and as someone in a shop who's like no you're too young you can't buy this cigarette yeah a little bit more of a kind of friction whereas if every kid is on their phone the whole time anyway you're right there's less of that immediate friction that might be a deterrent we should do another episode on this though and actually like

490
00:40:57.197 --> 00:41:17.747
get the ethical investing experts onto this one because I do think that looking at whether or not investing in social media, like I kind of up until recently never really thought about it as something that I didn't want to invest in as a blanket rule because I kind of love tech and like thinking about as innovative and exciting and fun as this like growth space.

491
00:41:18.667 --> 00:41:31.325
But actually it's, you know, when you, when you see and hear all these like outrageous negative impact that's happening as like a by-product, um, it just, it does make you rethink like, is that something I actually is ethical?

492
00:41:38.502 --> 00:41:45.831
Okay, so the next piece I thought would be interesting for us to dive into, because I really want to know your thoughts about this, actually, because it's something that's been on my mind for a while.

493
00:41:46.452 --> 00:41:54.502
So the other day in the Times, there was a piece titled Generation Wed, the Gen Z women who are really having it all...

494
00:41:54.922 --> 00:41:57.064
The title alone pissed me off, no end.

495
00:41:57.244 --> 00:42:02.989
So in the article, the writer goes, a new breed of influencer is cutting through.

496
00:42:03.429 --> 00:42:11.255
Women who have married and had children early on by the standards of modern Britain, where the average first-time mother is 30 and birth rates have fallen to a 50-year low.

497
00:42:11.876 --> 00:42:14.518
But the article says, do not call them trad wives.

498
00:42:14.618 --> 00:42:15.839
They are not trad wives.

499
00:42:16.359 --> 00:42:24.306
They're not the social media homemakers who do the chores and childcare for a huge brood while the male providers go out to work, nor are they churning butter, although some have chickens.

500
00:42:24.746 --> 00:42:30.790
But there are smart, educated women who are happy to swap a life of youthful partying for one of family and hosting.

501
00:42:31.150 --> 00:42:50.023
Called them Generation Wed. Now, I read this piece and I thought, God, this is such an interesting article to come out now because I feel like we're going through a period in which we're sort of seeing an attempt at sanitising the trad wife trend, as it were.

502
00:42:50.363 --> 00:42:53.485
Because since the publication of yesteryear, that's Caro Claire Burke's,

503
00:42:53.805 --> 00:42:54.906
I'm reading it at the moment.

504
00:42:55.006 --> 00:42:55.926
So good, right?

505
00:42:56.527 --> 00:42:57.568
I'm halfway through.

506
00:42:57.588 --> 00:43:12.538
I've been away this weekend and all I've – I sat in the bath for two hours reading this book and went pruney and cold and just kept – people watched – the rest of the family watched a whole film while I was just like devouring this book.

507
00:43:12.778 --> 00:43:15.720
I'm really finding it so fun and like good.

508
00:43:15.780 --> 00:43:19.082
And I know there's been so many different opinions on it, but I'm loving it.

509
00:43:19.222 --> 00:43:21.445
I think it's the popularity that's made it so divisive.

510
00:43:21.465 --> 00:43:27.954
I think what's sold like 1.5 million copies, I think now, I just think as soon as someone gets something that's that much publicity.

511
00:43:28.014 --> 00:43:32.019
Well, it's kind of like if someone says, oh, you should watch this film, it's the best film I've ever watched.

512
00:43:32.039 --> 00:43:35.304
You go in with the highest expectations and then you come, you're like, oh, it's not that good.

513
00:43:35.504 --> 00:43:36.846
But it's such a fun book.

514
00:43:37.106 --> 00:43:47.758
You know, it's such a smart, I don't say, kind of critical appraisal of the trad wife model, the trad wife kind of trend that we've seen grow on social media.

515
00:43:48.078 --> 00:43:55.426
And I feel like since that book, it's stoked such a broad sweeping conversation around the limitations of the trad wife motif.

516
00:43:55.486 --> 00:43:55.647
Yeah.

517
00:43:56.187 --> 00:44:05.430
And we've seen the kind of quintessential trad wives, the likes of Nara Smith, actively kind of push back on this moniker and say, no, I don't even know what a trad wife is.

518
00:44:05.450 --> 00:44:09.651
In her recent interview with Alex Cooper, she was like, I don't even know what a trad wife is.

519
00:44:09.671 --> 00:44:11.252
Like, I'm not a trad wife.

520
00:44:11.272 --> 00:44:13.113
Like, I'm a hardworking woman.

521
00:44:13.193 --> 00:44:14.373
We, you know, split...

522
00:44:14.673 --> 00:44:15.714
things in the household at 50-50.

523
00:44:15.794 --> 00:44:20.236
And there's this real kind of pushback on people who've, you know, been associated with this trend.

524
00:44:20.396 --> 00:44:42.447
And so when I saw this Times piece, I just thought, God, there's a really interesting thing that's happening now whereby I feel like we're seeking to like sanitize this more, this like push towards more like traditional values and traditional roles for women specifically, because the notion of trad wife has become really kind of like a dirty word because in the fallout of yesterday, are you feeling that?

525
00:44:42.767 --> 00:45:07.570
I think the thing that fascinates me the most about this is what's kind of evolving off the back of it in terms of, I mean, have you seen some of the matchmaking businesses now where there's this huge rise in men going, because people are sick of using dating apps, they're then going to matchmaking services to be, you know, you're paying a lot of money to be put in touch with someone that fits what you're looking for.

526
00:45:08.510 --> 00:45:29.580
And like the rise of what people are describing as I want sort of this sort of trad wife, there's all these really wealthy, kind of almost from afar, progressive, successful men who are paying upwards of like 25,000 US dollars to be matched with that type of relationship.

527
00:45:29.760 --> 00:45:35.623
I don't really know where it's all going to land, to be honest, and I feel fascinated by it.

528
00:45:35.643 --> 00:45:36.904
And I'm loving this book.

529
00:45:37.084 --> 00:45:38.746
For me, there's kind of two things come up.

530
00:45:38.826 --> 00:45:54.684
I think on the one hand, I think the whole trad wife aesthetic has created a kind of glamorized version of domesticity in a way that kind of re-entrenches a bygone ideal of what womanhood should look like.

531
00:45:54.884 --> 00:45:58.488
Feels jarring when we've come so far from that.

532
00:45:59.068 --> 00:46:19.531
notion of like a woman's role is in the kitchen and although I know they like people like Nara Smith are performing this role because it works well online it's kind of like a soft rage baiting uh aesthetic really idealistic for some but also rage baity for others nonetheless it's driven you know huge amounts of use she makes tons of money on brand deals so like you know it's not as if she's actually in the kitchen just churning butter and that's it she's obviously making huge money out of it

533
00:46:20.091 --> 00:46:42.896
for a conversation another day, there's also quite a lot of research in that there's a link between the alt-right and this kind of trad wife trend in that it's very much linked to this growth of the far right since the 2016 general election in the US, which obviously propagates a very traditional view of a man versus a woman's role in the household, which then I do think becomes, you know, we get into a very kind of problematic terrain.

534
00:46:43.376 --> 00:46:48.538
But what I thought was really interesting, and then there's a lead into what you were talking about with the matchmaking services,

535
00:46:50.138 --> 00:46:54.540
I was interested to know what is it that is compelling young women to look to these.

536
00:46:54.921 --> 00:47:00.123
Why do people who have a kind of trad wife aesthetic end up gaining such big followings on social media?

537
00:47:00.724 --> 00:47:12.190
And there was a really interesting research paper done by the Global Institute for Women's Leadership, which surveyed a thousand women in the UK aged between 18 to 34 and found that what attracts them to trad wife content is...

538
00:47:12.610 --> 00:47:15.972
Isn't the prospect of a return to traditional domestic duties?

539
00:47:16.592 --> 00:47:34.060
Actually, the researchers found that young women continue to hold more progressive attitudes than previous generations, with many expecting fathers to share responsibility for care and domestic work, but rather the aesthetic of simplicity, leisure and escape from the pressures of increasingly demanding yet insecure work.

540
00:47:34.120 --> 00:47:50.067
So it's kind of the trad way the idea was kind of just a bit of like escapism from the feeling today that you kind of have to do it all and be it all, even when we live in an economic moment that feels increasingly impossible to do any of it because cost of living is so high.

541
00:47:50.367 --> 00:47:51.347
Wages are depressed.

542
00:47:51.787 --> 00:47:59.751
Yeah, because like if I think about the idea of like if I was to live here in the country full time and I was I mean, the dream would be to be able to work.

543
00:48:00.551 --> 00:48:05.813
for myself making really, you know, good money and feeling mentally challenged in my work.

544
00:48:06.273 --> 00:48:17.058
But if I had the time to make really beautiful meals, to grow my own vegetables, to be mostly organic, to spend heaps of time in nature, I mean, like that is a beautiful life.

545
00:48:17.078 --> 00:48:21.640
Like it is also something to look at and be like, God, that's what a privilege to be able to

546
00:48:22.120 --> 00:48:26.263
go down to the beach or go into the forest for a walk or eat food you've got.

547
00:48:26.283 --> 00:48:27.564
That's amazing.

548
00:48:29.126 --> 00:48:41.656
It's just that you also can't really do that in big cities where often that's where you make money because there's not that many generally work opportunities in places where you can live a

549
00:48:45.312 --> 00:48:47.954
It is quite binary where people have to choose.

550
00:48:48.074 --> 00:48:54.038
Either I live in the thick of a city where I can make money and be in this sort of career rat race.

551
00:48:54.318 --> 00:48:55.379
You make it sound so negative.

552
00:48:55.399 --> 00:48:57.080
I mean, that's obviously what I'm addicted to.

553
00:48:57.901 --> 00:49:06.586
But then the sort of juxtaposition of that or the total opposite would be moving into a more traditional role where you're living in the country.

554
00:49:06.646 --> 00:49:09.709
And, I mean, God, it would be amazing if you could do both.

555
00:49:10.029 --> 00:49:11.670
I personally would love to have a middle ground.

556
00:49:11.690 --> 00:49:11.890
Yeah.

557
00:49:12.032 --> 00:49:17.214
I actually also think a lot of the like trad wife thing is about aesthetics, which is what social media like thrives on, isn't it?

558
00:49:17.474 --> 00:49:18.815
It's the aesthetic of like wealth.

559
00:49:18.835 --> 00:49:19.895
And this is what the Times piece says.

560
00:49:19.915 --> 00:49:26.919
I mean, one of the women, the Jen Wedd or whatever they're called, she returns to us.

561
00:49:27.379 --> 00:49:29.820
She's just like she has this like really glossy, glamorous life.

562
00:49:29.860 --> 00:49:32.061
And I mean, ultimately, that's wealth.

563
00:49:32.801 --> 00:49:34.482
We've always glamorized wealth.

564
00:49:34.822 --> 00:49:47.207
Yes, of course, I'd love to have a four story house and travel and like beautiful places and have a gorgeous car like that kind of gets wrapped up into the kind of trad wife aesthetic, but actually really it's just a wealthy aesthetic.

565
00:49:47.227 --> 00:49:54.309
And we've always kind of glamorized that just to go back to what you mentioned before, because you mentioned something I thought was really interesting about the growth in like matchmaking sites.

566
00:49:54.449 --> 00:49:57.771
So Wired magazine published a story in which it said that professional matchmakers being paid 25K

567
00:49:58.751 --> 00:49:59.592
to find trad wives.

568
00:49:59.772 --> 00:50:06.639
If I had enough money to pay someone, to find someone that actually would be really well suited to me, I would probably consider it.

569
00:50:06.719 --> 00:50:16.488
Like I know it was kind of not icky, but like it almost has this like reputation, I think really similarly to when dating apps first became a thing or like,

570
00:50:16.828 --> 00:50:19.409
plenty of fish and all those websites started to become a thing.

571
00:50:19.689 --> 00:50:22.590
People were like, gross, you're like trying to find love online?

572
00:50:23.070 --> 00:50:23.550
Creepy.

573
00:50:24.210 --> 00:50:25.451
And then it's so normalized now.

574
00:50:25.531 --> 00:50:29.872
So many people I know have like found and met their husbands, wives through dating apps.

575
00:50:30.512 --> 00:50:34.693
I do think, although it's so for the elite in terms of the amount you have to pay.

576
00:50:34.713 --> 00:50:43.196
And when I first heard a friend of mine who's a business owner and was saying he was going to go to a matchmaker and pay, I, my immediate reaction was, icky, don't like it.

577
00:50:43.256 --> 00:50:43.416
But

578
00:50:44.563 --> 00:50:57.953
If you can be really honest about the type of person that you're going to really relate to and fall in love with them, you can line up on so many things that often it can be really hard to find when you're looking, sifting through online apps.

579
00:50:58.513 --> 00:50:59.234
Makes sense.

580
00:50:59.794 --> 00:51:04.738
If you had the money and you could get someone that was really looking for what you were looking for on your behalf...

581
00:51:05.478 --> 00:51:06.019
Kind of cool.

582
00:51:06.299 --> 00:51:06.679
Like I...

583
00:51:06.900 --> 00:51:07.380
Totally.

584
00:51:07.400 --> 00:51:08.201
Dating's hard.

585
00:51:08.381 --> 00:51:22.355
Thing worth noting with just a few, that is a trad wife piece, is that I felt irked by this article in that this one woman that they interviewed, this matchmaker called Blaine Anderson, who works exclusively with men and she's the one who charges between $30,000 and $50,000 for her services...

586
00:51:24.457 --> 00:51:27.518
we should start a new company and we should be getting on with that.

587
00:51:27.958 --> 00:51:30.899
I would be like, right, who, what gorgeous women can I introduce these men to?

588
00:51:31.299 --> 00:51:43.303
But she was saying that increasingly she's seen men who themselves aren't like traditionally like from a religious conservative background, who aren't even religious, actively say to her they're looking for a good Christian woman.

589
00:51:43.503 --> 00:51:47.884
They're looking for someone who's like fits this trans wife role.

590
00:51:48.204 --> 00:51:49.905
And that to me feels like...

591
00:51:50.305 --> 00:52:11.022
you know, a bit of a sign of the times of that even if like women aren't glamour, like aren't idealizing a trad wife role, they're just looking at like the aesthetics of it, the ripple effect nonetheless, and or maybe this is this kind of symbiotic relationship, is that there is this kind of growth in men wanting this type of more placid domestic woman.

592
00:52:11.482 --> 00:52:14.164
I know that there are lots of people like that in the world.

593
00:52:14.224 --> 00:52:17.807
I'm not trying to go and be like toxically positive about this, but

594
00:52:18.347 --> 00:52:35.142
If I think about the guys in my life, friends, family, friends, people I know, people I've met in business, I know there's always going to be a portion of society that probably will lean more into this, but I really have faith that this is not necessarily going to happen

595
00:52:35.822 --> 00:52:37.903
be what everyone is looking for.

596
00:52:37.943 --> 00:52:53.348
Like the relationship that I'm in and, and like, there's a lot of people around me where I look at the men that really are so proud of their partners that are out doing cool things and being really ambitious, like, and they genuinely proud of their partners for doing that.

597
00:52:53.568 --> 00:52:54.989
I like your optimism.

598
00:52:55.090 --> 00:52:57.452
The research doesn't back you up.

599
00:52:57.652 --> 00:52:58.493
Although I think there's a problem.

600
00:52:58.573 --> 00:53:07.000
There was a survey done earlier this year by King's College, which found that Gen Z men are twice as likely as their boomer counterparts to want a more traditional partner.

601
00:53:07.020 --> 00:53:08.682
I actually can't.

602
00:53:08.742 --> 00:53:10.704
I'm so devastated by those stats.

603
00:53:10.744 --> 00:53:11.144
And I actually...

604
00:53:11.404 --> 00:53:14.105
And I actually think the way this was reported was problematic.

605
00:53:14.125 --> 00:53:24.349
So they basically did a survey of 23,000 people worldwide and found that nearly 31% of young men agreed that a wife should obey her husband and trust him to make important household decisions.

606
00:53:24.749 --> 00:53:36.594
That precipitated a flurry of social media posts and articles basically saying that we are moving back and that there is this kind of resurgence of a much more kind of traditional understanding of gender roles in a household.

607
00:53:37.054 --> 00:53:51.425
I think the nuance in this is that this survey was a worldwide survey, which immediately is like you have so many cultural religious differences that are going to be influencing this data, which are being kind of elided in this kind of like top line stat.

608
00:53:51.665 --> 00:53:54.688
Because I do think there's nuances and we're seeing the rise of the alt-right.

609
00:53:54.708 --> 00:54:02.874
We're seeing the rise of far more extreme right wing politics, which tends to lean into more like hardline traditional gender roles.

610
00:54:03.394 --> 00:54:10.476
Yeah, and I also think, you know, we've done quite a bit of research lately with the Curve community on, like, Lab Grom versus Natural Diamonds.

611
00:54:10.816 --> 00:54:16.678
And by the way, thank you to everyone who listens to this podcast and gave us feedback on the way that we're doing these Curve weeklies with Emma.

612
00:54:16.758 --> 00:54:21.300
Because there have been so many people that have shared insights, which has been amazing.

613
00:54:21.320 --> 00:54:22.420
So thank you as a side note.

614
00:54:22.460 --> 00:54:26.321
But then we've done all sorts of research on, yeah, the Lab Grom versus Natural Diamonds.

615
00:54:26.341 --> 00:54:28.162
We've asked our community, like, what do you think?

616
00:54:28.182 --> 00:54:29.142
And we did it with weddings.

617
00:54:29.182 --> 00:54:30.143
How much did you spend?

618
00:54:30.163 --> 00:54:30.663
What did you think?

619
00:54:31.683 --> 00:54:38.050
And I'm really proud of this community and the thinking and the open-mindedness.

620
00:54:38.150 --> 00:54:45.097
And as much as it can be so scary and sad to hear those stats, I almost would put money on it.

621
00:54:45.117 --> 00:54:51.103
That if we put some kind of survey out within our Curve community and they sent it to their guy friends or the men that they knew,

622
00:54:51.672 --> 00:54:57.434
we would get way more positive, like different insights than what you get globally.

623
00:54:57.574 --> 00:54:59.475
You know, like your boyfriend's amazing.

624
00:54:59.675 --> 00:55:00.395
He's so cool.

625
00:55:00.495 --> 00:55:01.375
Yeah, I know.

626
00:55:01.475 --> 00:55:02.095
And I totally agree.

627
00:55:02.115 --> 00:55:08.958
I think we also, you know, we're in, you know, such amazing pockets being in a kind of metropolitan city that we're exposed.

628
00:55:08.998 --> 00:55:15.460
We live in like super diverse areas and like a diversity of thought, culture, ethnicity, all the fabulous things.

629
00:55:16.220 --> 00:55:29.919
But I still think the political temperature that we are experiencing, I think particularly now, obviously the UK, we have a leftist government, but from the US and worldwide does raise a ton of issues.

630
00:55:29.979 --> 00:55:32.363
I think we have to really kind of keep quiet.

631
00:55:32.663 --> 00:55:54.963
abreast of and it doesn't have to be necessarily super negative but I just think yeah we live in a pocket of privilege especially being in in London but that's not the reality for a lot of women around the world and for a lot of people around the world and so I think it's that whole thing of like the feminist fight continues to rage on until all women are free like ultimately um education and talking about it like this is what can change the narrative and help women not just in our little echo

632
00:55:54.983 --> 00:55:58.964
Oh my God, we need more women to be wealthy and to be able to decide like how they spend their money.

633
00:55:59.124 --> 00:56:00.084
That's like the biggest thing.

634
00:56:00.104 --> 00:56:09.707
If you have more wealth in the hands of women and women therefore making big financial decisions on a domestic level, yes, but at a kind of bigger like, you know, global level, that shifts the dial massively.

635
00:56:09.807 --> 00:56:13.468
So yeah, 100% of these conversations can have such massive ripple effect.

636
00:56:14.031 --> 00:56:24.921
As much as I would love to talk about the fact that there is 16% of workers that are turning down bonuses or promotions at the moment, which is really, really scary and something we should definitely talk about.

637
00:56:24.961 --> 00:56:31.007
Maybe we could talk about it on social media because people are kind of worried about the amount of tax they're going to pay.

638
00:56:31.027 --> 00:56:31.147
Yeah.

639
00:56:31.647 --> 00:56:45.373
I would just like to say, we've probably run out of time to talk about this, but if you're in a position where you're being offered a pay rise and you're either avoiding it or refusing it because you think that it's not the best financial decision, definitely research that more.

640
00:56:45.433 --> 00:56:48.154
It's like worrying me how many people are turning down pay rises.

641
00:56:48.174 --> 00:56:50.755
And also, maybe we can touch on this.

642
00:56:51.015 --> 00:56:53.896
I might make sure we put some content out on our sub stack or social.

643
00:56:53.936 --> 00:56:58.478
So if you don't follow us on social media, it's at the Curve platform basically everywhere.

644
00:56:59.258 --> 00:57:00.338
and subscribe to our sub stack.

645
00:57:00.358 --> 00:57:10.661
I'll make sure we put some details about that out because off the back of the conversation we just had, the last thing we need is people turning down their packages and what they're earning from employers being turned down.

646
00:57:10.721 --> 00:57:11.461
It's kind of scary.

647
00:57:11.521 --> 00:57:12.682
I've really enjoyed this episode.

648
00:57:12.702 --> 00:57:16.563
It was a bit different for us, like covering a few different topics and news stories.

649
00:57:17.043 --> 00:57:20.304
Yeah, thanks again to everyone who's given us feedback on this episode.

650
00:57:20.844 --> 00:57:25.845
As everyone knows, Vic is now basically investing on behalf of the audience.

651
00:57:25.885 --> 00:57:27.786
If you would like to invest in the co-fund...

652
00:57:28.346 --> 00:57:29.566
It's very exciting.

653
00:57:29.887 --> 00:57:32.527
And yeah, there's lots of things going on at the Co.

654
00:57:32.547 --> 00:57:37.949
So wherever you'd like to consume information, whether it's social media or Substack, we'd love for you to follow along.

655
00:57:38.049 --> 00:57:39.689
But yes, I hope everyone has a great week.

656
00:57:39.789 --> 00:57:40.890
And thanks so much for listening.

657
00:57:41.190 --> 00:57:43.210
And Emma, do you have any final parting words?

658
00:57:43.370 --> 00:57:44.971
Oh, what are my final parting words?

659
00:57:45.431 --> 00:57:47.271
Women get rich so we can have all the power.

660
00:57:47.311 --> 00:57:49.992
And that's the big feminist fight to be had.

661
00:57:50.212 --> 00:57:56.834
Get more money in women's hands so that we can make the big financial decisions that end up shifting the dial on how we exist globally.

662
00:57:57.134 --> 00:57:58.335
Send this podcast to all your friends.

663
00:57:58.395 --> 00:57:59.096
All the friends.

664
00:57:59.116 --> 00:57:59.697
Yes, love that.

665
00:57:59.737 --> 00:58:02.019
Okay, have a great week, everyone, and we'll see you next Wednesday.

666
00:58:02.039 --> 00:58:03.020
Have an amazing week, everyone.

667
00:58:03.281 --> 00:58:03.801
Bye.

668
00:58:04.282 --> 00:58:06.144
Thank you so much for listening to The Curve Weekly.

669
00:58:06.324 --> 00:58:11.589
Make sure you hit subscribe or follow wherever you're listening so you're always up to date with the latest finance and investing news.

670
00:58:11.850 --> 00:58:15.834
And feel free to leave a comment to let us know what you thought about this episode because we would love your feedback.

671
00:58:16.094 --> 00:58:19.216
We've got new Curve Weekly episodes for you to listen to every Monday.

672
00:58:19.277 --> 00:58:21.518
But until then, listen to Erasing the Curve.

673
00:58:21.558 --> 00:58:24.601
These are our in-depth podcast episodes where we chat about all things money.

674
00:58:24.861 --> 00:58:27.963
We're also around all week on socials if you're hungry for more Curve content.

675
00:58:28.003 --> 00:58:29.925
And all the links are in this podcast show notes.

676
00:58:30.225 --> 00:58:34.228
We hope you have a great week and we'll catch you for the next episode of the Curve Weekly on Monday.

677
00:58:42.410 --> 00:58:47.852
Okay, quickly, the Curve was created to empower and educate you about investing, but we are not financial advisors.

678
00:58:48.352 --> 00:58:57.355
Our platform exists for educational purposes only, and it doesn't provide personalized investing advice for your individual needs and should not be relied upon to make an investment or financial decision.

679
00:58:57.775 --> 00:59:02.136
And always remember to do your own research before making any investment or financial decision.

680
00:59:02.457 --> 00:59:06.198
We're here for any knowledge and support you need, but the final call is always yours.

681
00:59:06.478 --> 00:59:07.378
And thanks for being here.

682
00:59:07.878 --> 00:59:08.459
You got this.

683
00:59:08.499 --> 00:59:09.519
Yeah, we know you got this.