WEBVTT

1
00:00:00.131 --> 00:00:02.975
I've already built the biggest fight brand to ever exist.

2
00:00:03.175 --> 00:00:05.157
The UFC was purchased for $2 million.

3
00:00:05.378 --> 00:00:09.303
And if the Lakers sold for 12 and a half billion, then the UFC is worth 50 billion.

4
00:00:09.523 --> 00:00:11.926
And every day that I show up here, I'm here to win.

5
00:00:11.986 --> 00:00:15.090
When I'm dead, it's gonna be impossible to beat what I've built.

6
00:00:15.210 --> 00:00:17.032
And I am addicted to chaos.

7
00:00:17.073 --> 00:00:18.755
And if there isn't any, I create it.

8
00:00:19.155 --> 00:00:25.758
From UFC fighters to CEOs of multi-gazillion pound companies to world leaders, I see in you a man that is truly obsessed.

9
00:00:25.938 --> 00:00:31.420
Early on, I knew exactly who I was, and I knew that I wanted to be involved in fighting.

10
00:00:31.560 --> 00:00:33.201
That's what I wanted to do for the rest of my life.

11
00:00:36.638 --> 00:00:39.161
Was there any athletes that you sort of put in the class of their own?

12
00:00:39.261 --> 00:00:42.244
Conor McGregor, Habib Nurmagomedov, and Ronda Rousey.

13
00:00:42.284 --> 00:00:43.746
But I didn't want women in the UFC.

14
00:00:43.786 --> 00:00:46.589
But Ronda Rousey grabbed me, said, can I get 15 minutes with you?

15
00:00:46.709 --> 00:00:49.552
And she came in with the whole fucking bravado.

16
00:00:49.572 --> 00:00:51.794
And I'm like, holy shit, I think I'm going to do this.

17
00:00:51.854 --> 00:00:53.296
And she's the one to do it with.

18
00:00:53.476 --> 00:00:58.781
If there were principles that you would most attribute to the success of the UFC, what would it be?

19
00:00:58.841 --> 00:01:05.247
When you decide who you are, what you want to do, what you're going to accomplish, and you work toward it, it is impossible for you to fail.

20
00:01:05.347 --> 00:01:07.208
Do not be afraid to take the risk.

21
00:01:07.509 --> 00:01:11.052
But some of these kids that think they want to be entrepreneurs, they don't know what it really takes.

22
00:01:11.272 --> 00:01:13.154
And there is a formula, and guess who has it?

23
00:01:13.314 --> 00:01:14.415
And we can talk about this.

24
00:01:14.635 --> 00:01:18.418
And then this is a book your mother published about you unauthorized as a biography.

25
00:01:18.579 --> 00:01:20.000
She's critical of you at certain points.

26
00:01:20.565 --> 00:01:31.009
I don't go on shows to speak negatively about my mother, but I mean, that's one of the grossest, most disgusting things you couldn't even imagine possible until it happens to you.

27
00:01:31.830 --> 00:01:33.731
And sometimes family is the worst.

28
00:01:34.011 --> 00:01:36.312
And that was the beginning of the end with me and her.

29
00:01:36.732 --> 00:01:37.592
Have you forgiven her?

30
00:01:42.775 --> 00:01:45.056
Guys, I've got a favour to ask before this episode begins.

31
00:01:45.356 --> 00:01:51.437
The algorithm, if you follow a show, will deliver you the best episodes from that show very prominently in your feed.

32
00:01:51.717 --> 00:01:56.918
So when we have our best episodes on this show, the most shared episodes, the most rated episodes, I would love you to know.

33
00:01:57.078 --> 00:01:59.899
And the simple way for you to know that is to hit that follow button.

34
00:02:00.079 --> 00:02:04.360
But also, it's the simple, easy, free thing that you can do to help us make the show better.

35
00:02:04.660 --> 00:02:09.841
And I would be hugely grateful if you could take a minute on the app you're listening to this on right now and hit that follow button.

36
00:02:17.308 --> 00:02:20.892
Dana, you know more than anybody that to become a great fighter

37
00:02:22.232 --> 00:02:24.713
Oftentimes, you have an anomalous upbringing.

38
00:02:24.753 --> 00:02:28.433
And I have some of these fighters in front of me, like Khabib and Islam and Mike Tyson.

39
00:02:28.453 --> 00:02:32.674
And when you look at their backgrounds and where they came from, they have atypical origins.

40
00:02:33.375 --> 00:02:37.636
And when I look at you, I consider you to be a great fighter in your own regard.

41
00:02:38.276 --> 00:02:42.677
So that's my question, is what is that early context that's made you the fighter that you are?

42
00:02:43.057 --> 00:02:43.597
I don't know.

43
00:02:44.597 --> 00:02:47.458
You know, I always have trouble when we start talking about...

44
00:02:48.539 --> 00:02:51.427
me and my upbringing and psychoanalyzing me.

45
00:02:51.607 --> 00:02:54.054
I, I, I don't know how to really answer those questions.

46
00:02:54.415 --> 00:02:54.575
Um,

47
00:02:56.047 --> 00:02:56.407
I don't know.

48
00:02:56.427 --> 00:02:58.549
It's not like I grew up like these guys grew up.

49
00:02:58.689 --> 00:03:02.552
But early on, I knew exactly who I was.

50
00:03:02.913 --> 00:03:06.035
And I knew that I wanted to be involved in fighting.

51
00:03:06.556 --> 00:03:08.157
That's what I wanted to do for the rest of my life.

52
00:03:08.657 --> 00:03:19.666
In terms of your mom and dad, I listened to you talk about your dad and his absence and his difficulty with alcohol, divorced at eight years old, left with your mother.

53
00:03:19.687 --> 00:03:20.007
And

54
00:03:20.427 --> 00:03:22.950
And that was also a turbulent relationship as you grew up.

55
00:03:23.491 --> 00:03:25.553
Is there anything from that early context that you look back on?

56
00:03:25.573 --> 00:03:27.255
I know you don't like being psychoanalyzed.

57
00:03:27.536 --> 00:03:30.920
I've heard you respond to like Piers Morgan and others who have talked about your childhood before.

58
00:03:30.940 --> 00:03:36.166
But is there anything from that early context that you think did shape you into this sort of like relentless?

59
00:03:36.186 --> 00:03:36.366
Oh, 100%.

60
00:03:37.185 --> 00:03:42.388
You know, I always say that, you know, you see these people that play the victim, you know, the victim mentality.

61
00:03:42.909 --> 00:03:45.390
It's like, oh, I didn't have any role models when I was growing up.

62
00:03:45.410 --> 00:03:45.911
Yes, you did.

63
00:03:46.431 --> 00:03:47.852
You just didn't look at it the right way.

64
00:03:48.492 --> 00:03:54.116
When you grow up, everybody who's involved in your life, they're all role models in good and bad ways, right?

65
00:03:54.236 --> 00:04:01.461
I used to look at, you know, some of my uncles and my dad and some of them, I was like, yeah, we don't want to go in that direction.

66
00:04:01.861 --> 00:04:03.202
Let's go in this direction.

67
00:04:03.262 --> 00:04:03.322
And

68
00:04:03.822 --> 00:04:06.764
In America, you can start drinking when you're 21.

69
00:04:06.784 --> 00:04:09.325
I quit drinking when I was 21.

70
00:04:10.025 --> 00:04:14.728
I believe that I wouldn't be able to accomplish all the things that I wanted to accomplish if I was drinking.

71
00:04:14.988 --> 00:04:23.392
And I saw a lot of, you know, family members and other people where drinking had been detrimental to their life.

72
00:04:23.672 --> 00:04:32.837
And, you know, I think I had some pretty talented, you know, family members that could have lived a different life had they not drank.

73
00:04:33.193 --> 00:04:34.233
You and your sister?

74
00:04:34.974 --> 00:04:35.954
Yeah, that's me and my sister.

75
00:04:36.454 --> 00:04:38.895
If I was a fly on the wall during that period of your life, what would I have seen?

76
00:04:38.915 --> 00:04:39.876
I don't know.

77
00:04:40.156 --> 00:04:40.876
I don't really remember.

78
00:04:40.916 --> 00:04:44.017
Me and my sister, you know, now that we're getting older, we talk about this stuff a lot.

79
00:04:44.037 --> 00:04:45.318
Me and my sister are super close.

80
00:04:45.858 --> 00:04:48.519
You know, both our parents are dead and it was just us, so...

81
00:04:49.542 --> 00:04:49.782
Yeah.

82
00:04:50.423 --> 00:04:51.485
My mom was an animal.

83
00:04:51.785 --> 00:04:53.427
My mom worked her ass off.

84
00:04:53.507 --> 00:04:59.555
And, you know, if she wasn't working, you know, and picking up extra shifts, she was a nurse, she was going to school.

85
00:05:00.056 --> 00:05:03.400
And she effectively raised you on her own?

86
00:05:04.481 --> 00:05:04.902
Definitely.

87
00:05:05.462 --> 00:05:07.643
Because your dad was, he was absent.

88
00:05:07.763 --> 00:05:11.284
I remember he reciting a story of you, him taking you to the cinema drunk.

89
00:05:11.504 --> 00:05:12.204
Yeah, yeah.

90
00:05:12.424 --> 00:05:15.825
And just, I mean, what I got from that was, I guess, carelessness.

91
00:05:16.685 --> 00:05:23.327
The story of him taking you to the cinema, telling you, asking you if you wanted something, throwing $20 your way, telling you to go get it for your sister.

92
00:05:23.347 --> 00:05:24.267
Yeah.

93
00:05:24.307 --> 00:05:25.087
Him embarrassing you.

94
00:05:25.107 --> 00:05:31.729
It was just one of those moments, and you know, you have these things that you remember from your young life, and I have a few with my dad, but...

95
00:05:32.349 --> 00:05:34.290
you know, the movie was Beverly Hills Cop.

96
00:05:34.330 --> 00:05:36.770
It had just come out and it was like the biggest movie in the world.

97
00:05:37.490 --> 00:05:38.331
And we got there late.

98
00:05:38.471 --> 00:05:41.532
He showed up drunk to pick us up and take us to the movies, you know?

99
00:05:41.632 --> 00:05:45.273
So getting there was, was a whole, you know, scene on its own.

100
00:05:45.293 --> 00:05:47.593
And then we get there, the place is packed.

101
00:05:47.873 --> 00:05:48.614
There's no seats.

102
00:05:49.054 --> 00:05:55.876
He walks in and screams, we're going to have to start moving some people, you know, and throws money at me to go get, to go get food and popcorn or whatever.

103
00:05:56.416 --> 00:05:59.837
In my opinion, my dad was a very selfish guy and, uh,

104
00:06:00.477 --> 00:06:06.339
You know, he lived the life that he wanted to live and everybody else didn't matter.

105
00:06:06.779 --> 00:06:07.880
Did you ever understand him?

106
00:06:08.660 --> 00:06:11.561
As you, people always say that when they get older, they understand their parents better.

107
00:06:11.861 --> 00:06:20.945
Well, what I understood was once I became a parent, I was like, holy shit, this is the way you're supposed to feel about your kids and this is the way you're supposed to, you know.

108
00:06:21.565 --> 00:06:25.867
So yeah, I think that my parents made me a better parent.

109
00:06:27.287 --> 00:06:29.048
You've got a very atypical drive in you.

110
00:06:29.128 --> 00:06:30.728
There's a certain relentlessness that I've seen.

111
00:06:30.768 --> 00:06:31.608
I mean, I've seen it all.

112
00:06:31.648 --> 00:06:37.169
And one of the sort of defining traits when I think of Dana White is this sort of relentless, insatiable ambition.

113
00:06:37.849 --> 00:06:42.890
So my line of questioning isn't really to psychoanalyze, it's really just to understand how that comes to be the case.

114
00:06:43.591 --> 00:06:46.771
One would guess that there's some kind of chip on your shoulder to some degree.

115
00:06:47.371 --> 00:06:48.051
Yeah, it's true.

116
00:06:48.111 --> 00:06:49.352
But I try to focus on

117
00:06:52.047 --> 00:06:52.708
I like to win.

118
00:06:52.928 --> 00:06:55.090
Winning is fun and everything in life.

119
00:06:55.170 --> 00:07:02.777
But, you know, I also make sure that the obligations that I have, you know, I pay attention to those too.

120
00:07:02.817 --> 00:07:09.143
Like, listen, nobody's perfect, but I've tried to do the best I could to be the best at everything at work.

121
00:07:09.463 --> 00:07:09.603
Yeah.

122
00:07:10.864 --> 00:07:12.565
at home, with the kids, you know.

123
00:07:12.945 --> 00:07:18.429
And if I'd asked you when you were a young boy, like some of these photos, what you're going to be when you grow up, would you have had an answer for me?

124
00:07:18.869 --> 00:07:25.613
I didn't really know that until I was in my late teens, you know, literally walked out of a job and...

125
00:07:26.073 --> 00:07:32.937
That at the time and in the place, a lot of people would kill for and had checked all the boxes and made cash every day.

126
00:07:32.957 --> 00:07:40.361
You got a paycheck every week, 401k, full dental and medical and, you know, all the things that people are looking for.

127
00:07:40.901 --> 00:07:43.003
But I didn't like working for other people.

128
00:07:43.643 --> 00:07:50.967
I always felt like working in the hotel industry was incredibly disrespectful, the way that they would treat you and talk to you.

129
00:07:51.087 --> 00:07:52.808
And I never liked it.

130
00:07:52.828 --> 00:07:53.569
It was never for me.

131
00:07:54.409 --> 00:07:58.212
So I walked out one day and I said, I'm going to get into the fight business.

132
00:07:58.432 --> 00:08:02.875
At the time, I didn't know exactly what that meant or, you know, at what level.

133
00:08:03.575 --> 00:08:04.516
But that was my goal.

134
00:08:04.856 --> 00:08:08.759
Have you always had a problem with, well, an issue with, dare I say, authority?

135
00:08:09.139 --> 00:08:09.359
You have?

136
00:08:09.419 --> 00:08:11.441
Yes, very, very much so.

137
00:08:11.981 --> 00:08:12.842
Yeah, it was never for me.

138
00:08:13.302 --> 00:08:13.903
Where does that come from?

139
00:08:13.923 --> 00:08:14.183
Do you know?

140
00:08:14.203 --> 00:08:14.863
I don't know.

141
00:08:14.883 --> 00:08:15.203
I don't know.

142
00:08:16.164 --> 00:08:17.546
I honestly don't know the answer to that.

143
00:08:18.266 --> 00:08:19.107
But I never liked it.

144
00:08:19.548 --> 00:08:21.670
I never liked working for other people.

145
00:08:21.710 --> 00:08:23.271
I never liked being told what to do.

146
00:08:24.573 --> 00:08:26.074
And I don't treat my employees like that.

147
00:08:26.234 --> 00:08:29.437
Did you think you were going to be successful in your life when you were, I don't know, 14, 15?

148
00:08:29.457 --> 00:08:30.839
Yeah, I did when I was younger.

149
00:08:31.239 --> 00:08:32.340
I believed that I would be.

150
00:08:32.540 --> 00:08:33.842
Yeah.

151
00:08:33.902 --> 00:08:39.828
I sort of had these ideas in my head, which at that time, you don't know exactly...

152
00:08:40.992 --> 00:08:43.614
what it means or at what extent, but let me tell you what.

153
00:08:43.634 --> 00:08:48.777
So when we worked, when I lived with my mom, me and my sister were just talking about this the other day.

154
00:08:49.337 --> 00:08:54.080
So my mom worked all the time or was at school and me and my sister were home alone all the time.

155
00:08:54.721 --> 00:08:57.462
But we had chores that we had to do.

156
00:08:57.662 --> 00:08:58.183
I mean, we were,

157
00:08:59.372 --> 00:09:03.294
mow the lawn, you know, cleaning the pool and trimming the bushes and all that.

158
00:09:03.695 --> 00:09:09.758
And I was like, let me tell you what, the day I make a dollar, I'm never doing this shit ever again.

159
00:09:10.098 --> 00:09:12.200
So that's probably an important lesson she taught you.

160
00:09:13.921 --> 00:09:14.581
No doubt about it.

161
00:09:14.601 --> 00:09:17.383
And I, you know, I try to do this with my kids too.

162
00:09:18.532 --> 00:09:20.633
My kids have been great and done everything the right way.

163
00:09:20.653 --> 00:09:27.575
And I've told this story before, but my son Aiden, my youngest son, flies home from college one weekend and says, I don't want to stay in school.

164
00:09:28.035 --> 00:09:30.356
I have an idea for this business that I want to do and whatever.

165
00:09:30.396 --> 00:09:32.537
I said, he lays it all out for me.

166
00:09:32.577 --> 00:09:33.877
I'm like, this is a pretty good idea.

167
00:09:34.578 --> 00:09:34.958
I get it.

168
00:09:35.158 --> 00:09:35.578
I like it.

169
00:09:36.018 --> 00:09:38.039
But you're not going to quit school.

170
00:09:38.899 --> 00:09:40.921
And just try to do this.

171
00:09:40.981 --> 00:09:44.105
This won't chew up eight to 10 hours of your day.

172
00:09:44.766 --> 00:09:50.532
You're going to go out and you're going to get a job and you're going to put out, you're going to go put in applications and you're going to try to get a job.

173
00:09:50.552 --> 00:09:54.897
Because if I die tomorrow, that's what you're qualified to do.

174
00:09:55.798 --> 00:09:56.238
And he did it.

175
00:09:56.558 --> 00:09:57.840
And he went and he worked at U-Haul.

176
00:09:59.032 --> 00:10:00.793
And, you know, you got to have those kind of jobs.

177
00:10:01.714 --> 00:10:05.697
My son right now, my oldest, is getting his master's degree in Boston right now.

178
00:10:06.577 --> 00:10:09.579
And when I lived in Boston, I used to work for EJ Paving Company.

179
00:10:09.659 --> 00:10:10.500
They pave roads.

180
00:10:11.241 --> 00:10:16.144
I actually want my son to go do some days at this paving company.

181
00:10:16.444 --> 00:10:17.305
What is it you're trying to teach him?

182
00:10:18.225 --> 00:10:19.546
Well, what hard work really is.

183
00:10:20.066 --> 00:10:22.307
So people like I run around, I don't sleep much.

184
00:10:22.367 --> 00:10:23.768
And everybody's like, oh, you work so hard.

185
00:10:23.788 --> 00:10:24.508
You work so hard.

186
00:10:25.129 --> 00:10:25.489
No, no, no.

187
00:10:26.390 --> 00:10:27.410
I'll show you what hard work is.

188
00:10:27.830 --> 00:10:29.051
Hard work is construction.

189
00:10:29.231 --> 00:10:30.272
Hard work is concrete.

190
00:10:30.992 --> 00:10:31.792
Right up the street here.

191
00:10:32.293 --> 00:10:34.614
I don't know how many days this summer were 115 degrees out.

192
00:10:36.695 --> 00:10:37.956
115 degrees out.

193
00:10:38.216 --> 00:10:44.058
These construction guys are out there working in 115 degree, like hard work, real work.

194
00:10:44.598 --> 00:10:48.440
And then in the winter, people don't realize this in Vegas, but it gets down into the 30s.

195
00:10:49.320 --> 00:10:51.861
These guys will be outside working when it's 30 degrees out.

196
00:10:52.061 --> 00:10:55.442
So, and hard physical labor every day.

197
00:10:55.462 --> 00:11:00.364
And then you go home, you eat and you go to bed, you start, get up the next day and you go do it again.

198
00:11:01.005 --> 00:11:03.906
In your life to figure out what you want to do,

199
00:11:04.808 --> 00:11:06.888
You have to figure out what it is you don't want to do.

200
00:11:07.989 --> 00:11:10.109
I have a bunch of quotes here that you've said.

201
00:11:10.129 --> 00:11:12.230
If you just want to look at the first one.

202
00:11:12.870 --> 00:11:15.010
There's no such thing as a day off.

203
00:11:15.350 --> 00:11:19.491
There's no such thing as a day off when you run your own business.

204
00:11:20.112 --> 00:11:21.212
You know, there's no birthdays.

205
00:11:21.232 --> 00:11:22.072
There's no Christmas.

206
00:11:22.112 --> 00:11:23.112
There's no Thanksgivings.

207
00:11:23.892 --> 00:11:27.873
Bad shit will happen every single day that you need to deal with.

208
00:11:28.534 --> 00:11:30.434
But when you like what you do,

209
00:11:31.895 --> 00:11:32.255
It's fun.

210
00:11:32.516 --> 00:11:35.778
A lot of people, especially young people these days, want to be entrepreneurs.

211
00:11:37.099 --> 00:11:42.364
You know, I'd really like to work for myself and own my own business because I'd love to plan my schedule.

212
00:11:43.424 --> 00:11:44.966
You're going the wrong way.

213
00:11:45.386 --> 00:11:50.370
What you need to do is find a nine to five job where you have weekends and holidays off.

214
00:11:50.430 --> 00:11:52.572
And, you know, that's your move.

215
00:11:52.632 --> 00:11:58.657
If you're looking to start your own business because you want more time to yourself, you are picking the wrong thing to do.

216
00:11:58.717 --> 00:11:59.457
I promise you that.

217
00:12:00.555 --> 00:12:06.237
The key to becoming a good entrepreneur is you have to find solutions to problems.

218
00:12:07.118 --> 00:12:07.678
Every day.

219
00:12:08.238 --> 00:12:10.139
The universe was trying to fuck with me the other day.

220
00:12:10.779 --> 00:12:11.520
I got out of bed.

221
00:12:11.540 --> 00:12:15.021
I had to be at a board meeting at nine o'clock, right?

222
00:12:15.461 --> 00:12:16.722
I go in, I gotta shave.

223
00:12:17.282 --> 00:12:18.622
Both my razors died.

224
00:12:18.662 --> 00:12:19.543
I use electric razors.

225
00:12:19.563 --> 00:12:20.183
They both died.

226
00:12:20.483 --> 00:12:21.083
Get through that.

227
00:12:21.123 --> 00:12:27.145
I get in the car and I'm driving and the sensor says, your back right tire is low.

228
00:12:27.205 --> 00:12:28.565
Stop the vehicle immediately.

229
00:12:29.005 --> 00:12:30.886
I said, yeah, no, we're not fucking stopping.

230
00:12:30.906 --> 00:12:31.306
We're going.

231
00:12:32.086 --> 00:12:33.547
That's just life, right?

232
00:12:33.707 --> 00:12:38.068
When you get up and it's life standing there to kick you in the face and you got to get through all this shit.

233
00:12:38.468 --> 00:12:41.969
Then you get to work and there's a laundry list of problems and things you got to deal with.

234
00:12:42.769 --> 00:12:45.890
And this younger generation that think you can work from home.

235
00:12:47.147 --> 00:12:49.489
and build a successful business, it's impossible.

236
00:12:50.230 --> 00:12:50.831
You can't do it.

237
00:12:51.351 --> 00:12:57.398
I'm in the office from 8.30 in the morning, and I don't leave the office till 7, 8, 9, 10 sometimes, still, to this day.

238
00:12:58.238 --> 00:13:02.323
There are times when I go to work, and my schedule's planned out for the day, but

239
00:13:03.504 --> 00:13:06.485
people will pop in my office and we start talking about things.

240
00:13:07.285 --> 00:13:17.167
And, you know, when you have people, a good group of people like I have at the UFC, and we get in a room and you start talking, things pop up that you would never expect.

241
00:13:17.227 --> 00:13:21.468
And things happen and a lot of good ideas come from everybody being at work.

242
00:13:22.168 --> 00:13:26.690
Has being kicked in the face by business over the last couple of decades changed you?

243
00:13:27.170 --> 00:13:27.610
Definitely.

244
00:13:28.290 --> 00:13:30.110
I don't freak out the way that I used to.

245
00:13:30.691 --> 00:13:31.971
I've been through it all.

246
00:13:32.351 --> 00:13:32.491
Mm-hmm.

247
00:13:33.012 --> 00:13:34.597
And I'm way more calm now.

248
00:13:35.059 --> 00:13:36.283
I see this with a lot of guys.

249
00:13:37.527 --> 00:13:38.571
You become, uh,

250
00:13:39.687 --> 00:13:43.389
I don't want to say you get weaker, but you do get weaker as you get older.

251
00:13:43.429 --> 00:13:49.671
There's a softer side to you than you had when you were in the early days of building your business.

252
00:13:50.712 --> 00:13:53.213
And I don't ever want to be that guy.

253
00:13:53.613 --> 00:13:54.073
You know what I mean?

254
00:13:54.113 --> 00:13:59.115
I try not to be that guy, but you do relax and chill out and you don't.

255
00:13:59.435 --> 00:14:03.457
The things that you used to flip out about when you were younger, you don't when you're older.

256
00:14:03.477 --> 00:14:07.879
I mean, I went through a phase where I ripped through like 10 secretaries in two years and

257
00:14:08.359 --> 00:14:10.625
Like I need people around me that can keep up.

258
00:14:11.246 --> 00:14:13.351
You got to have people that can keep up and can handle...

259
00:14:14.290 --> 00:14:15.211
handle the load of work.

260
00:14:15.431 --> 00:14:23.076
You know, it's probably the busiest year for me this year because I have Zufa Boxing, Power Slap, and the UFC that I'm running these three companies.

261
00:14:23.637 --> 00:14:26.098
And then there's a ton of other things that I do too.

262
00:14:26.479 --> 00:14:27.539
So we'll be on the road.

263
00:14:28.220 --> 00:14:30.081
You know, I think we just got off.

264
00:14:30.101 --> 00:14:32.583
The last two months, we were home for like four days.

265
00:14:33.263 --> 00:14:33.924
In the last two months.

266
00:14:34.044 --> 00:14:36.005
Then I get home and I don't stop.

267
00:14:36.105 --> 00:14:37.827
I just, I go out and I do things.

268
00:14:37.887 --> 00:14:42.510
And, you know, these guys that are with me, they have to, they're with me and it's tough.

269
00:14:44.631 --> 00:14:45.671
Nobody owes you anything.

270
00:14:46.992 --> 00:14:49.493
So, you know, we talked a little bit about my parents and whatever.

271
00:14:49.973 --> 00:14:51.193
I had this kid that I grew up with.

272
00:14:52.314 --> 00:14:56.075
And, you know, we were 12, 13, 14 years old.

273
00:14:57.136 --> 00:14:59.576
And I remember his dad had done really well.

274
00:15:00.317 --> 00:15:02.457
And, you know, they had a beautiful house, they had cars.

275
00:15:02.838 --> 00:15:05.298
You know, he had all the shit that you would want growing up.

276
00:15:06.299 --> 00:15:09.100
And I remember him telling me one time his dad ran into hard times.

277
00:15:10.169 --> 00:15:13.610
And his dad had put a million dollars away for him in an account.

278
00:15:14.771 --> 00:15:17.652
And then his father ran into hard times and his father took the money.

279
00:15:18.432 --> 00:15:20.553
He's like, my father stole a million dollars from me.

280
00:15:21.774 --> 00:15:24.675
And I remember thinking, are you out of your fucking mind?

281
00:15:26.758 --> 00:15:32.300
The fact that your dad even thought of you that way, that he would put that money away from you is incredible.

282
00:15:32.700 --> 00:15:33.800
But that was never your money.

283
00:15:34.340 --> 00:15:35.400
You didn't earn that money.

284
00:15:35.440 --> 00:15:36.161
That wasn't yours.

285
00:15:36.221 --> 00:15:39.842
I remember thinking that way when I was 12, 13, 14, right?

286
00:15:40.662 --> 00:15:43.303
I'm like, that is definitely the wrong type of mentality.

287
00:15:43.523 --> 00:15:44.183
Entitlement.

288
00:15:45.286 --> 00:15:45.626
Brutal.

289
00:15:46.446 --> 00:15:50.827
And that guy grew up exactly the way you would expect that guy to grow up.

290
00:15:51.067 --> 00:15:54.068
He's just, you know, nobody owes you anything.

291
00:15:54.728 --> 00:15:55.048
Nobody.

292
00:15:55.848 --> 00:16:05.030
Listen, to be set up in a position where somebody can make some phone calls for you and do some things, but then once they do that, you have to go in and deliver.

293
00:16:05.050 --> 00:16:08.130
There's going to be a ton of people listening that want to be entrepreneurs.

294
00:16:08.830 --> 00:16:11.351
Do you think most people are cut out for it?

295
00:16:11.591 --> 00:16:11.751
No.

296
00:16:12.911 --> 00:16:13.071
No.

297
00:16:16.391 --> 00:16:20.394
To be an entrepreneur is a very unique thing.

298
00:16:20.454 --> 00:16:26.759
I mean, it's hard enough for a lot of people to get up every day and depend on themselves to take care of themselves.

299
00:16:28.040 --> 00:16:31.102
When you're an entrepreneur, lots of people depend on you.

300
00:16:31.763 --> 00:16:33.324
Lots of people feed their families.

301
00:16:33.404 --> 00:16:36.246
And I take that role very serious.

302
00:16:36.306 --> 00:16:38.248
I mean, when I got into this business...

303
00:16:39.008 --> 00:16:40.328
Not a lot of people believed in it.

304
00:16:40.868 --> 00:16:43.549
That's why we bought the UFC for $2 million, right?

305
00:16:43.929 --> 00:16:44.689
Let's be honest here.

306
00:16:45.230 --> 00:16:47.310
The UFC was purchased for $2 million.

307
00:16:47.890 --> 00:16:54.332
And if the Lakers sold for $12.5 billion, then the UFC is worth $50 billion, okay?

308
00:16:55.672 --> 00:17:03.654
So the people who did believe in this and did, you know, when I was trying to hire production people,

309
00:17:04.836 --> 00:17:09.177
Production people don't want to live in Las Vegas, Nevada, especially 25 years ago.

310
00:17:09.717 --> 00:17:11.798
They want New York or L.A., right?

311
00:17:13.058 --> 00:17:16.279
I was trying to hire sponsorship people, New York and L.A.

312
00:17:17.099 --> 00:17:17.919
They don't want to live here.

313
00:17:18.299 --> 00:17:26.621
And then I had a group of people, Craig Borsari, who is my head of production, who is an absolute rock star, the best in the business.

314
00:17:27.442 --> 00:17:28.982
He was a rising star at Fox.

315
00:17:29.002 --> 00:17:29.102
Yeah.

316
00:17:30.253 --> 00:17:35.397
He left Fox and came here because he believed in the vision and what was happening here.

317
00:17:36.478 --> 00:17:45.545
When you think back on that journey of buying it for $2 million, and then let's say it's worth $50 billion now if it was valued, you know, relevant to the Lakers.

318
00:17:46.105 --> 00:17:53.451
If there were principles, if there were like a couple of principles that you would most attribute to the success of the UFC...

319
00:17:53.911 --> 00:17:56.192
When at the time, nobody wanted to put on the fights anywhere.

320
00:17:56.572 --> 00:17:58.372
Everybody thought it was like too barbaric.

321
00:17:58.973 --> 00:17:59.533
Matchmaking.

322
00:18:00.013 --> 00:18:01.133
Matchmaking, yeah.

323
00:18:01.293 --> 00:18:01.894
Is number one.

324
00:18:03.354 --> 00:18:04.554
The live event production.

325
00:18:05.135 --> 00:18:05.395
Okay.

326
00:18:05.755 --> 00:18:06.755
And the television production.

327
00:18:07.335 --> 00:18:12.997
And then on the business side, that you think, you know, if we'd gotten that wrong, we definitely wouldn't be here.

328
00:18:14.665 --> 00:18:19.687
The big problem, if you look at how 25 years ago when we bought this, you're never going to compete with boxing.

329
00:18:20.167 --> 00:18:21.467
Boxing's too established.

330
00:18:21.487 --> 00:18:22.567
It's been around too long.

331
00:18:22.587 --> 00:18:23.128
It's this and that.

332
00:18:23.708 --> 00:18:28.689
Boxing became a going out of business sale every time these guys would put on a fight.

333
00:18:28.709 --> 00:18:30.790
They'd try to grab as much money as they can and run.

334
00:18:32.112 --> 00:18:33.393
I am now involved in boxing.

335
00:18:34.013 --> 00:18:39.155
I have the only global television deal, right, on Paramount.

336
00:18:40.095 --> 00:18:43.577
All these other guys are on a streaming service called literally Every Promoter.

337
00:18:44.177 --> 00:18:48.199
What they've done is they've chased everybody out of the business.

338
00:18:49.159 --> 00:18:51.361
Television networks don't want to deal with it anymore.

339
00:18:51.801 --> 00:18:53.863
Sponsors don't want to be a part of it anymore.

340
00:18:54.324 --> 00:19:05.893
What we have done over the last 25 years is built a brand that not only the consumer trusts, but sponsors, television networks, list goes on and on.

341
00:19:06.814 --> 00:19:07.034
So...

342
00:19:08.498 --> 00:19:17.686
I make sure that when people show up to my live event, which is super important, the people who pay to come to the live event spend way more money than the people on TV.

343
00:19:18.606 --> 00:19:18.787
And...

344
00:19:19.667 --> 00:19:22.269
They got to buy flights and rooms and pay for their dinners.

345
00:19:22.909 --> 00:19:27.392
Every time we put on a live event, I want the people walking out of there going, God damn, that was a good time.

346
00:19:27.753 --> 00:19:30.515
I'm glad we did this tonight, and I would love to do this again.

347
00:19:31.175 --> 00:19:32.716
And how do you make sure that's the case?

348
00:19:33.237 --> 00:19:36.619
I heard somebody say it one time, Dana acts like there's a formula to this.

349
00:19:37.079 --> 00:19:47.407
If you look, if you went back, I don't know the actual number, but it's a long list and a big number of guys with a lot of money who are really smart and have done good things in life that have tried to get into this business.

350
00:19:48.067 --> 00:19:49.868
and couldn't do it, couldn't make it work.

351
00:19:50.649 --> 00:19:51.589
There is a formula.

352
00:19:52.750 --> 00:19:53.530
And guess who has it?

353
00:19:56.372 --> 00:20:04.998
One of the things I've learned as I've gone through my business career that I didn't know at the start of my business career was how much of success is actually determined by the people you're able to assemble.

354
00:20:05.438 --> 00:20:10.681
I think at the start of my career, you think if I work weekends and I work really hard and have good ideas myself, then I'll be successful.

355
00:20:11.101 --> 00:20:12.422
And somewhere along the way, I

356
00:20:13.683 --> 00:20:18.064
It's really about assembling people and binding them with the right philosophy or culture, whatever they call it.

357
00:20:18.784 --> 00:20:20.785
And the question I have for you is, have you noticed the same?

358
00:20:20.925 --> 00:20:29.047
Have you noticed that one of the obvious but seemingly unobvious things about business building is the quality of people you hire?

359
00:20:29.167 --> 00:20:30.047
There's no doubt about it.

360
00:20:30.147 --> 00:20:31.567
No one guy does everything.

361
00:20:32.067 --> 00:20:34.308
When we first bought the company, I was the everything guy.

362
00:20:34.868 --> 00:20:36.609
There was like two employees, me and somebody else.

363
00:20:37.350 --> 00:20:41.372
And, you know, you wear all the hats when you start.

364
00:20:42.033 --> 00:20:44.314
Then you start going out and you start building a team.

365
00:20:44.935 --> 00:20:48.857
And there are people who fit and people who work and people who don't.

366
00:20:49.357 --> 00:20:53.940
And you have to be really good at figuring out who fits and who works and who doesn't.

367
00:20:54.561 --> 00:20:56.642
And over the last 25 years...

368
00:20:58.480 --> 00:21:04.270
If there's a superpower that I have, it has been picking the right people to surround myself with.

369
00:21:04.911 --> 00:21:05.532
And I knew...

370
00:21:06.354 --> 00:21:11.239
When there wasn't, we made a big decision when we sold on people that we brought in.

371
00:21:11.679 --> 00:21:14.341
And I knew right away the people that didn't fit.

372
00:21:14.462 --> 00:21:15.082
And I fired them.

373
00:21:15.262 --> 00:21:16.904
What are you looking for in great people?

374
00:21:17.284 --> 00:21:18.846
First of all, you have to have talented people.

375
00:21:19.026 --> 00:21:24.951
You have to have talented people that are not only really good at what they do, but are hard workers too and have the drive.

376
00:21:25.392 --> 00:21:32.138
But everybody has to be on board with the vision and has to be on the same page.

377
00:21:33.738 --> 00:21:36.280
I am at a place right now with my production team.

378
00:21:37.401 --> 00:21:41.324
When we do spots and we do vignettes and we do it, they'll bring them into me.

379
00:21:41.484 --> 00:21:43.086
And there are very few changes.

380
00:21:43.726 --> 00:21:45.107
What is your talent there?

381
00:21:46.068 --> 00:21:49.811
Like if I asked the people that work closest with you, and I know this is a little bit of a weird question to answer.

382
00:21:50.351 --> 00:21:53.934
What is Dana's three skills that are rare relative to other people?

383
00:21:55.436 --> 00:21:57.898
I am a fight fan to the core.

384
00:21:58.078 --> 00:22:02.061
25 years later of doing this, I am still a hardcore fight fan.

385
00:22:05.001 --> 00:22:09.283
When we put something together and we nail it, I know we got it.

386
00:22:09.703 --> 00:22:23.450
And now what I do is I push my team, whether it's production, matchmaking, sponsorship side, whatever it is, I push all these guys every day to get us to where I know I want to be.

387
00:22:23.590 --> 00:22:24.351
You are the customer.

388
00:22:24.731 --> 00:22:25.952
Yeah, I am the customer.

389
00:22:26.292 --> 00:22:26.472
Yeah.

390
00:22:26.572 --> 00:22:33.575
And you have been since I saw in your sort of early, sort of mid-twenties, you were captivated with boxing at the time, I believe.

391
00:22:33.775 --> 00:22:33.956
Yep.

392
00:22:34.456 --> 00:22:41.899
Every time when we go to an event, there's a red phone on the table where I sit, and it goes directly to the truck.

393
00:22:42.760 --> 00:22:44.801
And our producer's name is Zach.

394
00:22:44.941 --> 00:22:46.182
The truck where the producers are.

395
00:22:46.322 --> 00:22:46.422
Yeah.

396
00:22:46.442 --> 00:22:46.602
Yeah.

397
00:22:47.402 --> 00:22:49.204
Zach runs all the shows.

398
00:22:49.945 --> 00:22:52.628
He has the freedom to do what he wants.

399
00:22:52.828 --> 00:22:53.309
And he tries.

400
00:22:53.709 --> 00:22:55.932
So I'll pick up the phone and go, what was that?

401
00:22:56.172 --> 00:22:57.453
And he's like, I thought we tried that.

402
00:22:57.493 --> 00:22:59.155
I said, yeah, let's never fucking do that again.

403
00:22:59.515 --> 00:23:00.016
Okay, bye.

404
00:23:00.316 --> 00:23:02.018
And there's no hurt feelings.

405
00:23:02.038 --> 00:23:02.939
There's no whatever.

406
00:23:03.580 --> 00:23:05.001
Or we'll do something and I'm like,

407
00:23:05.825 --> 00:23:06.726
That was incredible.

408
00:23:07.126 --> 00:23:07.907
Yeah, congrats.

409
00:23:07.927 --> 00:23:08.747
That's incredible.

410
00:23:08.887 --> 00:23:13.591
And, you know, once you get to that level with your team, there's a woman sitting out here.

411
00:23:13.611 --> 00:23:14.372
Her name is Linnaeus.

412
00:23:14.392 --> 00:23:15.433
She's the head of PR.

413
00:23:16.834 --> 00:23:19.356
I don't really make a move without talking to her anymore.

414
00:23:19.976 --> 00:23:28.203
I trust her so much, and she's so smart, and she's so talented that she's involved in a lot of different aspects of my life.

415
00:23:28.223 --> 00:23:28.543
Yeah.

416
00:23:28.963 --> 00:23:33.169
Craig Borsari, who I talked about, who is the head of production, my head of sponsorship.

417
00:23:33.610 --> 00:23:44.866
Once you build this like rock star team, it's all just like it becomes a well-oiled machine where everything just starts to work the right way.

418
00:23:45.806 --> 00:23:56.999
Like when we were going through COVID, these people that I'm talking about, you know, when you go through something like this, who the hell knows how long this is going to last and as crazy as the world was during that time.

419
00:23:57.980 --> 00:23:59.702
Here's one thing that wasn't going to happen.

420
00:23:59.722 --> 00:24:00.563
I don't give a shit.

421
00:24:01.824 --> 00:24:04.627
We were not going to lay off our employees.

422
00:24:05.715 --> 00:24:17.638
These people that have been here with me and that I'm super close to saw this quote from, I don't know who the CEO was, but says, anybody that's trying to sell you that we're a family and is full of shit.

423
00:24:17.958 --> 00:24:19.198
This is transactional.

424
00:24:19.278 --> 00:24:25.080
And it's, I don't know who wants to run through a fucking wall for that guy, but he's full of shit.

425
00:24:25.480 --> 00:24:25.800
Okay.

426
00:24:26.780 --> 00:24:29.141
My team, that is the way I feel about my team.

427
00:24:29.501 --> 00:24:30.421
And I do care.

428
00:24:31.201 --> 00:24:35.342
And I will never pick money over people ever.

429
00:24:37.082 --> 00:24:40.304
Scariest time in our lifetime was COVID.

430
00:24:40.824 --> 00:24:46.528
You're looking at the numbers and going, oh shit, you know, we got to let go of some people.

431
00:24:46.548 --> 00:24:48.008
We got to, what?

432
00:24:48.429 --> 00:24:50.490
During the scariest time in human history?

433
00:24:50.550 --> 00:25:00.876
No, your job as the CEO is to figure out how to keep your business running and to take care of all your people, right?

434
00:25:00.996 --> 00:25:01.736
Here's what you don't do.

435
00:25:01.756 --> 00:25:02.897
Oh, we're looking at hard times.

436
00:25:07.173 --> 00:25:13.837
missed their kid's first step, didn't go to a fucking game, missed this and missed that to help build this company.

437
00:25:14.397 --> 00:25:20.000
It is your job as the CEO to take care of these people and figure out how to make money.

438
00:25:20.340 --> 00:25:21.541
That's the way that I look at it.

439
00:25:22.081 --> 00:25:22.942
And that's what we did.

440
00:25:23.462 --> 00:25:29.125
The reason why people have a problem with this whole, like, you know, my team and my family thing is because they always say, well, you don't fire your family.

441
00:25:30.126 --> 00:25:36.369
And what you're saying is actually those that have been loyal to you are the ones that you treat like family, I'm hearing.

442
00:25:36.962 --> 00:25:37.202
Yeah.

443
00:25:38.383 --> 00:25:41.885
If you don't have loyalty, what do you have, right?

444
00:25:42.386 --> 00:25:52.073
If you work in a place where you feel like the rug could be pulled out from under you at any minute for no reason other than, ooh, the numbers don't look good.

445
00:25:52.513 --> 00:25:56.736
You think you want to be an entrepreneur and you think you want to be the CEO of a company.

446
00:25:57.877 --> 00:26:02.280
Every day when your foot hits the floor out of bed, you're going to war.

447
00:26:03.152 --> 00:26:05.833
There's people trying to take what you have.

448
00:26:05.873 --> 00:26:07.593
There's people trying to screw you over.

449
00:26:08.254 --> 00:26:10.194
You know, people are coming after you every day.

450
00:26:10.214 --> 00:26:13.976
And the more successful you become, the more people that are coming after you.

451
00:26:14.636 --> 00:26:19.317
And I look at the UFC and other businesses that I run as a battleship.

452
00:26:20.638 --> 00:26:22.258
And me and my team are going to war.

453
00:26:23.539 --> 00:26:26.220
And we either all go down together or we don't go down at all.

454
00:26:26.840 --> 00:26:27.000
Mm-hmm.

455
00:26:27.826 --> 00:26:32.491
I guess in that context, if you are at war, then you need, you know, your brothers in arms, you need... You need soldiers.

456
00:26:32.631 --> 00:26:33.412
Yeah, you need soldiers.

457
00:26:33.472 --> 00:26:33.712
Yep.

458
00:26:34.513 --> 00:26:35.193
And I'll tell you this.

459
00:26:35.674 --> 00:26:39.838
So I know lots of different stories coming out of COVID.

460
00:26:41.299 --> 00:26:47.926
The day that everything started to shut down, I literally got all my employees in a room together downstairs at our dining room.

461
00:26:47.946 --> 00:26:48.626
And I said, listen...

462
00:26:49.621 --> 00:26:50.663
I don't understand this.

463
00:26:51.344 --> 00:26:52.526
I don't know what's going on.

464
00:26:52.987 --> 00:27:01.000
But if any of you feel unsafe or feel that, you know, you have loved ones at home that could be unsafe from this whole thing, you can go home.

465
00:27:02.482 --> 00:27:03.284
Nobody walked out.

466
00:27:04.498 --> 00:27:05.219
Nobody walked out.

467
00:27:06.800 --> 00:27:07.981
I said, we're going to figure this out.

468
00:27:08.141 --> 00:27:09.382
We're going to get through this together.

469
00:27:09.722 --> 00:27:14.306
And, you know, every week I had weekly FaceTime calls with all my employees.

470
00:27:14.406 --> 00:27:25.536
And it sounds weird now, but I was like, if you need anything, if you need groceries, toilet paper, you know, loved one of yours gets sick, make me the first call.

471
00:27:26.256 --> 00:27:27.557
We'll get through this together.

472
00:27:28.078 --> 00:27:30.079
And then, you know, it was only a couple of weeks.

473
00:27:30.920 --> 00:27:33.722
And I said, we're going, we're going to work.

474
00:27:34.462 --> 00:27:39.546
And everybody, men, women, they all said, we're with you.

475
00:27:39.706 --> 00:27:40.106
Let's roll.

476
00:27:40.826 --> 00:27:49.672
Do you know what's interesting is the last time I heard a founder, a CEO of a company say this to me, they also had a very turbulent childhood where they didn't have a family.

477
00:27:50.593 --> 00:27:56.617
And he ended up admitting to me, he goes, you know, I guess to some degree as an adult, I've been able to build my own family.

478
00:27:57.337 --> 00:27:59.218
my own community family that I really never had.

479
00:27:59.738 --> 00:28:06.600
And so I was just wondering, as you were speaking there, if there's a link there at all between how you treat people.

480
00:28:06.620 --> 00:28:07.440
Here's the link for me.

481
00:28:07.641 --> 00:28:18.424
If I, again, psychoanalyzing me, I've worked for companies that you go in and you give your time and your energy to, and they treat you like you don't even fucking matter.

482
00:28:18.924 --> 00:28:19.144
Right?

483
00:28:19.445 --> 00:28:23.586
It's like, well, if you don't like it, there's 10 other people right behind you that would love to have this job.

484
00:28:23.726 --> 00:28:23.946
Wow.

485
00:28:24.666 --> 00:28:26.467
That's how much you value me and what I do here.

486
00:28:27.132 --> 00:28:28.198
Yeah, it goes both ways, right?

487
00:28:29.223 --> 00:28:30.871
I've been in those positions before, and I've...

488
00:28:32.259 --> 00:28:37.122
That red phone reminds me of another quote that I read from you, which is that you are always in the weeds.

489
00:28:37.863 --> 00:28:39.885
And one would think, you know, Dana, you're 57.

490
00:28:39.905 --> 00:28:41.045
Yeah, 57.

491
00:28:41.166 --> 00:28:41.726
57 years old.

492
00:28:42.186 --> 00:28:43.107
Very, very successful.

493
00:28:43.147 --> 00:28:44.188
Made a lot of money in your life.

494
00:28:44.548 --> 00:28:45.349
Peak of your powers.

495
00:28:45.749 --> 00:28:48.571
One would assume that by this time, you'd be a little bit out of the weeds.

496
00:28:49.372 --> 00:28:53.956
And dare I say, even, I don't know, delegating and enjoying yourself a little bit more.

497
00:28:53.976 --> 00:28:57.579
I mean, that's presumptive, the word enjoying yourself, but would be out of the weeds by now.

498
00:28:58.219 --> 00:29:02.001
You ever hear the saying, it's easier to get to the top than it is to stay on top?

499
00:29:03.122 --> 00:29:04.822
Truer words were never spoken.

500
00:29:04.842 --> 00:29:15.108
When you're at the top, everybody's gunning for you and everybody's looking at your blueprint and saying, how do I use what he's done and how he's built this to beat him?

501
00:29:15.288 --> 00:29:16.088
How do I steal his people?

502
00:29:16.148 --> 00:29:17.349
It's like being a world champion.

503
00:29:17.709 --> 00:29:19.050
So you become a world champion.

504
00:29:19.670 --> 00:29:26.091
And then everybody starts studying you and how you fight or how you play or how you do, trying to figure out how to beat you.

505
00:29:26.832 --> 00:29:28.872
And I love that shit.

506
00:29:29.232 --> 00:29:30.632
How do you respond to that?

507
00:29:30.692 --> 00:29:31.052
I love it.

508
00:29:31.272 --> 00:29:34.473
Because it's easy to get distracted when there's that many people gunning for one guy.

509
00:29:34.953 --> 00:29:36.074
And don't get distracted.

510
00:29:36.094 --> 00:29:37.254
You know what you get distracted on?

511
00:29:37.554 --> 00:29:39.214
You get into a business like this, right?

512
00:29:39.674 --> 00:29:43.395
And lots of goofy shit starts coming at you.

513
00:29:43.415 --> 00:29:45.596
Like, hey, we want to do a movie about this.

514
00:29:45.636 --> 00:29:47.136
Hey, we want to do a thing on your life.

515
00:29:47.176 --> 00:29:47.756
Hey, we want to...

516
00:29:49.861 --> 00:29:54.922
there's three things that I focus on every day and I'm not going to say it, but you're not going to say it.

517
00:29:55.022 --> 00:29:55.523
No.

518
00:29:55.543 --> 00:29:57.743
There's three things that I focus on every day.

519
00:29:58.564 --> 00:30:02.725
And if I don't fuck this up, you can't, you can't mess it up.

520
00:30:02.985 --> 00:30:03.626
Why wouldn't you tell me?

521
00:30:03.706 --> 00:30:04.646
It's part of the formula.

522
00:30:06.573 --> 00:30:35.212
part of the formula three things you focus on every day there's lots of ancillary things that come around the brand of the ufc right that if you start diving into all the you know can you give me one and let your ego take over you let your ego get into you know all this bullshit that you can't mess it up because i've seen other companies that are so big and massive and have been around for a hundred years and you make a couple of mistakes and

523
00:30:35.902 --> 00:30:40.725
And then somebody else is coming trying to eat your lunch, man, and nipping at your heels.

524
00:30:42.085 --> 00:30:43.826
Nobody's nipping at my heels.

525
00:30:45.367 --> 00:30:48.289
All these other guys that are out there, we are not the same.

526
00:30:48.309 --> 00:30:49.289
Okay?

527
00:30:50.270 --> 00:30:51.930
This thing has gotten to a level now.

528
00:30:52.371 --> 00:31:00.395
My competitors are the NFL, Major League Baseball, the NHL, and the NBA.

529
00:31:01.215 --> 00:31:03.697
We did an $8 billion deal.

530
00:31:05.143 --> 00:31:06.424
With Paramount, right?

531
00:31:06.444 --> 00:31:09.947
Now, I don't know this for a fact, but I know this for a fact.

532
00:31:10.607 --> 00:31:12.989
The NFL are a bunch of animals, right?

533
00:31:14.250 --> 00:31:22.596
Soon as that deal was announced, all the powers that be at the NFL got in a room and said, there was $8 billion out there that we didn't get.

534
00:31:23.417 --> 00:31:26.699
We'll do games on Tuesday, Wednesday, Thursday, Friday.

535
00:31:27.119 --> 00:31:27.720
You know what I mean?

536
00:31:28.480 --> 00:31:31.503
And if you look at me now, we're sitting in my arena.

537
00:31:31.523 --> 00:31:31.663
Mm-hmm.

538
00:31:32.716 --> 00:31:36.201
Next door, I have the Performance Institute and our headquarters.

539
00:31:36.321 --> 00:31:40.488
We have everything that the NFL and the Major League Baseball, all these guys have.

540
00:31:41.028 --> 00:31:46.617
We are part of the four major sport organizations in the United States.

541
00:31:46.777 --> 00:31:48.139
Dana, can you give me one of these three things?

542
00:31:50.588 --> 00:31:56.369
Um, no, no, no, no, no.

543
00:31:56.589 --> 00:32:07.051
It's, it's, it's part of the formula, but you know, we have gotten to a level now where we are one of the top four majors, all these other promoters and all these other guys putting on fights and all this shit, they don't matter.

544
00:32:07.752 --> 00:32:14.153
But on this point of being in the weeds, is that important for, you know, people out there that are, so here's what can happen.

545
00:32:15.057 --> 00:32:17.257
You know, and people say this to me all the time.

546
00:32:17.277 --> 00:32:20.598
We did the $7.7 billion deal with Paramount.

547
00:32:20.618 --> 00:32:22.878
And they're like, wow, that's incredible.

548
00:32:22.918 --> 00:32:24.479
You know, you didn't fucking make it.

549
00:32:24.859 --> 00:32:25.799
You never make it.

550
00:32:26.399 --> 00:32:27.419
You don't make it.

551
00:32:27.479 --> 00:32:29.600
Do you know why Paramount did a 7.7?

552
00:32:29.980 --> 00:32:32.740
Because they believe that we can impact their business.

553
00:32:33.480 --> 00:32:37.801
Now, my job over the next five years is to make sure we do that.

554
00:32:38.521 --> 00:32:39.662
Because guess what I want?

555
00:32:40.502 --> 00:32:41.282
I want $10 billion.

556
00:32:42.308 --> 00:32:43.788
after we get out of this deal, right?

557
00:32:44.428 --> 00:32:48.929
And the way that you do that is you added value to their company and, you know.

558
00:32:49.810 --> 00:32:50.730
Is it not tiring though?

559
00:32:51.490 --> 00:32:57.271
Constantly having to be in the weeds for 25 years and now you're rich and you've made all this money.

560
00:32:57.311 --> 00:32:57.811
Like, is it not?

561
00:32:58.071 --> 00:33:01.192
I could understand for some people maybe, but not me.

562
00:33:01.372 --> 00:33:08.073
I mean, I'm 57 and I'm sure to a lot of young people that seems old, but 57 isn't that old.

563
00:33:08.434 --> 00:33:10.114
And what the hell would I be doing?

564
00:33:11.465 --> 00:33:16.647
I am addicted to chaos and, and, you know, and if there isn't any, I create it.

565
00:33:16.787 --> 00:33:19.148
It's, it's a weird thing, but I'm definitely an addict.

566
00:33:19.388 --> 00:33:19.588
Yeah.

567
00:33:20.528 --> 00:33:23.489
There's a particular quote in this pile of quotes, which I think is really relevant.

568
00:33:25.490 --> 00:33:25.730
Yeah.

569
00:33:28.031 --> 00:33:28.771
I love the haters.

570
00:33:29.271 --> 00:33:30.292
The haters are the best, man.

571
00:33:30.312 --> 00:33:31.572
There's nothing better than haters.

572
00:33:32.492 --> 00:33:38.574
Haters will lay out what they think is wrong with your business and how you're not, you know, doing this or doing that.

573
00:33:39.515 --> 00:33:40.015
And, you know,

574
00:33:41.193 --> 00:33:44.314
What this used to be called was, you know, the critics or the whatever.

575
00:33:44.794 --> 00:33:47.975
Now these days they're called the haters and I love the haters.

576
00:33:48.475 --> 00:33:49.356
Do you listen to the haters?

577
00:33:50.016 --> 00:33:50.256
Yeah.

578
00:33:50.416 --> 00:33:50.596
Yeah.

579
00:33:50.616 --> 00:33:52.217
It's not like you don't listen to the haters.

580
00:33:52.317 --> 00:33:59.599
You know, it's not like you don't, you know, you know what, you know, what is real and you know, what's just bullshit.

581
00:33:59.619 --> 00:34:04.501
They're just, you know, but you have to have these guys, they, they, they, they sort of keep you on your game.

582
00:34:05.928 --> 00:34:07.948
Now, most people would say I drown that.

583
00:34:07.968 --> 00:34:12.730
What I drown out is like the media that covers our sport.

584
00:34:13.390 --> 00:34:14.730
I don't look at them as haters.

585
00:34:14.810 --> 00:34:17.931
I look at every fucking thing they say is wrong.

586
00:34:18.351 --> 00:34:26.833
And when I look at what they say, it's like, it's amazing that you could be involved in this business for 25 years and know nothing about it.

587
00:34:26.873 --> 00:34:31.114
But I guess that's why we've never had any real competitors.

588
00:34:31.234 --> 00:34:35.255
Because when you think about what we're doing, it's never been done before.

589
00:34:36.135 --> 00:34:40.678
So what I'm thinking and what's coming next, these guys could never know.

590
00:34:41.178 --> 00:34:45.421
So literally all the guys that cover our sport, I block them out of my feed.

591
00:34:46.202 --> 00:34:46.822
I don't want to hear.

592
00:34:46.862 --> 00:34:49.183
They're all wrong and everything they say is wrong.

593
00:34:49.223 --> 00:34:54.787
And it's a, it's a waste of my time to even listen to anything they say, but I

594
00:34:56.017 --> 00:35:02.627
the hardcore fans, you know, and the people who hate and the people who say we're great and all this.

595
00:35:03.268 --> 00:35:04.289
I like that information.

596
00:35:04.650 --> 00:35:05.992
I like hearing what they have to say.

597
00:35:06.825 --> 00:35:10.707
The two points you just made, this one and the point before, brought to mind this point of focus.

598
00:35:10.928 --> 00:35:12.008
You talked about these three things.

599
00:35:12.028 --> 00:35:13.309
You talked about blocking out the haters.

600
00:35:13.849 --> 00:35:17.911
When you're at the top, there are so many things screaming for your energy.

601
00:35:18.172 --> 00:35:18.552
So true.

602
00:35:18.592 --> 00:35:22.534
There's a, everybody's going, look over here, Dana, give me five minutes of your thoughts and energy.

603
00:35:22.934 --> 00:35:24.215
Then you've got a journalist over here.

604
00:35:24.235 --> 00:35:26.736
Then you've got this fighter coming out, making a comment over here.

605
00:35:27.377 --> 00:35:33.380
And so I wanted to understand what your relationship with like focus and how important this idea of focus has been to your success is.

606
00:35:33.600 --> 00:35:37.727
Yeah, that's why you have to, like I was saying, you have to figure out,

607
00:35:40.022 --> 00:35:43.083
What you pay attention to and what you don't pay attention to.

608
00:35:43.223 --> 00:35:44.823
Kevin O'Leary called this signal and noise.

609
00:35:45.303 --> 00:35:45.583
Yeah.

610
00:35:45.643 --> 00:35:46.684
He told me about great phone.

611
00:35:46.704 --> 00:35:46.884
Yeah.

612
00:35:46.964 --> 00:35:47.444
The noise.

613
00:35:48.024 --> 00:35:48.244
Yeah.

614
00:35:48.264 --> 00:35:50.045
You got to block out a lot of the noise.

615
00:35:50.525 --> 00:36:02.628
The problem is these days, anybody with a fucking phone, all right, can consider themselves an expert and I'm criticizing what they do, but it's, it's just, it's always wrong and it's always just such a waste of time.

616
00:36:02.648 --> 00:36:03.608
Yeah.

617
00:36:03.728 --> 00:36:04.889
I want to hear what the fans think.

618
00:36:05.430 --> 00:36:13.438
I don't want to hear what these guys who are trying to start a podcast or a website or a fucking Instagram account, you know, on the business think.

619
00:36:13.498 --> 00:36:14.939
I want to hear what the real fans think.

620
00:36:15.760 --> 00:36:18.723
And when you have been doing this long enough,

621
00:36:20.304 --> 00:36:22.545
you can sort of go through and tell what's what and who's who.

622
00:36:23.125 --> 00:36:23.365
Right?

623
00:36:23.385 --> 00:36:34.227
So when, when I feel like somebody has made a really good point or an opinion on the show or the match, it's like when we put together a fight and I've been saying this since day one, they're like, this card sucks.

624
00:36:36.788 --> 00:36:39.489
You can't say the card sucks until it's over.

625
00:36:40.389 --> 00:36:40.629
Right?

626
00:36:40.909 --> 00:36:44.270
Cause these are obviously all really talented people that are on the card.

627
00:36:44.590 --> 00:36:48.411
Maybe some of them are, you know, are younger and haven't proven themselves yet, but,

628
00:36:50.021 --> 00:36:51.484
can't judge a card until the card's over.

629
00:36:51.504 --> 00:36:56.054
And believe me, if the card sucks, I'll be the first one to say that the card sucked.

630
00:36:56.695 --> 00:36:58.459
So there's just lots of things that are

631
00:36:59.724 --> 00:37:01.045
that make sense and things that don't.

632
00:37:01.465 --> 00:37:08.428
What has made the biggest difference to you in terms of your energy, your health, and making sure that you can show up really well every day?

633
00:37:08.448 --> 00:37:11.749
Because you're the reason I heard about Gary Brecker.

634
00:37:11.989 --> 00:37:14.190
And then I brought him on the show and he did really, really well on the show.

635
00:37:14.230 --> 00:37:18.552
And then it was that watching you talk about some of the impact he had on your life.

636
00:37:18.872 --> 00:37:21.053
He's a health expert that transformed your life.

637
00:37:21.573 --> 00:37:26.135
But I say all this to say that in my life, I noticed this variance between my good days and my bad days.

638
00:37:26.855 --> 00:37:29.516
in terms of energy level, my ability to articulate myself.

639
00:37:29.976 --> 00:37:32.978
And so I'm longing to like get up to a high baseline.

640
00:37:33.278 --> 00:37:35.239
So I'm wondering for you, like, what has that been for you?

641
00:37:35.399 --> 00:37:36.839
Yeah, he completely changed my life.

642
00:37:36.860 --> 00:37:40.061
When I hit 50, Gary Brecka changed everything.

643
00:37:40.341 --> 00:37:43.082
So I have two doctors, one in Vegas, one in LA.

644
00:37:43.222 --> 00:37:44.183
They're both great doctors.

645
00:37:44.803 --> 00:37:47.824
So when I started the whole Gary Brecka thing, they called me up together.

646
00:37:48.445 --> 00:37:49.465
I'm like, Dana, what are you doing?

647
00:37:50.386 --> 00:37:51.366
What are you doing with this shit?

648
00:37:51.406 --> 00:37:55.788
And I said, listen, man, the guy said, give me 12 weeks and I'll change your life.

649
00:37:57.312 --> 00:37:59.814
We'll see what happens in six weeks.

650
00:38:00.875 --> 00:38:03.577
I was like, wow, I feel incredible.

651
00:38:03.937 --> 00:38:08.781
And all these things that they couldn't fix, they just kept switching up the pills and all this shit.

652
00:38:09.041 --> 00:38:10.943
And one of them that was real bad was sleep apnea.

653
00:38:12.004 --> 00:38:18.849
I was waking up almost every night and throwing up from sleep apnea, right?

654
00:38:20.210 --> 00:38:21.591
And how did you meet him?

655
00:38:22.232 --> 00:38:23.933
Someone referred him to you?

656
00:38:24.093 --> 00:38:24.674
Kerry Kasem.

657
00:38:25.533 --> 00:38:27.654
Kerry Kasem was like, I want you to meet this guy.

658
00:38:27.674 --> 00:38:29.335
I'm telling you he'll do this and that.

659
00:38:29.436 --> 00:38:30.156
I didn't want to meet him.

660
00:38:30.876 --> 00:38:38.141
And then the weirdest thing ever is that my son turned 21 and I had his 21st birthday down in Miami.

661
00:38:39.002 --> 00:38:40.463
And Gary Brecka lives in Miami.

662
00:38:41.415 --> 00:38:45.498
And he says, well, we do IVs so we could do all the IVs for you guys down there and whatever.

663
00:38:45.538 --> 00:38:46.198
I said, all right, cool.

664
00:38:47.078 --> 00:38:50.080
So we would go out and drink and, you know, then do the IVs.

665
00:38:50.661 --> 00:38:56.324
And then one day we're doing the IV and he says, let me take your blood and let me do your blood work for you.

666
00:38:56.344 --> 00:38:56.724
Gary said that.

667
00:38:56.884 --> 00:38:57.084
Yeah.

668
00:38:57.765 --> 00:39:02.988
And Gary had this thing that he could predict, you know, when you would die.

669
00:39:04.335 --> 00:39:05.756
And then I became obsessed with that.

670
00:39:05.996 --> 00:39:07.097
I said- He gave you 12 years?

671
00:39:07.697 --> 00:39:07.917
10.

672
00:39:08.218 --> 00:39:09.258
He gave you 10 years to live.

673
00:39:09.378 --> 00:39:12.300
So then he said, give me 12 weeks.

674
00:39:13.021 --> 00:39:13.681
I'll change your life.

675
00:39:13.701 --> 00:39:14.322
It's going to be hard.

676
00:39:14.342 --> 00:39:15.442
And I said, it won't be hard.

677
00:39:16.103 --> 00:39:18.865
Once I set my mind to it, I'll do exactly what you tell me to do.

678
00:39:19.125 --> 00:39:19.925
It took six weeks.

679
00:39:20.666 --> 00:39:23.268
Six weeks in, I was like, I never felt better.

680
00:39:24.148 --> 00:39:27.490
And clarity, legs, and all these other problems I have.

681
00:39:27.530 --> 00:39:29.071
And then sleep apnea gone.

682
00:39:29.091 --> 00:39:29.212
Yeah.

683
00:39:30.072 --> 00:39:33.093
Me and my wife truly believe that he's wrong.

684
00:39:33.353 --> 00:39:34.253
I didn't have 10 years.

685
00:39:34.273 --> 00:39:38.374
We thought I had less because of the way that I would sleep and all the shit that was going on with me.

686
00:39:39.734 --> 00:39:43.295
And, you know, this guy is a life changer.

687
00:39:43.315 --> 00:39:46.016
I wouldn't be doing all the things.

688
00:39:46.056 --> 00:39:49.777
I mean, I'd probably still be doing UFC, but I wouldn't be doing all this other stuff that I'm doing.

689
00:39:49.797 --> 00:39:53.097
I wouldn't be able to run at the level I run at right now without him.

690
00:39:54.198 --> 00:39:55.258
I hear another one of your quotes here.

691
00:39:58.862 --> 00:40:02.291
It says you either have the killer instinct or you don't.

692
00:40:03.054 --> 00:40:03.775
And it's so true.

693
00:40:04.629 --> 00:40:08.251
So this happened with Ian Gary, you know, I saw your interview.

694
00:40:08.391 --> 00:40:12.653
I felt like Ian Gary in that fifth round, you have this opportunity.

695
00:40:12.673 --> 00:40:16.154
You're fighting possibly the greatest fighter of all time.

696
00:40:16.695 --> 00:40:19.496
And you did a damn good fucking job for four rounds.

697
00:40:20.276 --> 00:40:22.177
And, you know, he was battered.

698
00:40:22.497 --> 00:40:24.238
His whole right side was busted up.

699
00:40:24.258 --> 00:40:28.500
His face was busted up, but he was beating you as far as rounds go.

700
00:40:29.415 --> 00:40:32.578
Now you're the younger, bigger, rangier fighter.

701
00:40:32.598 --> 00:40:35.160
You just fought four incredible rounds.

702
00:40:36.160 --> 00:40:37.582
Get out there and put it on.

703
00:40:37.602 --> 00:40:40.424
You go out and start shaking his hands and hugging him.

704
00:40:40.484 --> 00:40:43.306
And do that when they're strapping the belt on you.

705
00:40:43.566 --> 00:40:46.789
Show Islam all the love you want when the fight's over.

706
00:40:47.389 --> 00:40:48.450
This is the fifth round.

707
00:40:48.931 --> 00:40:50.652
You have five minutes left.

708
00:40:51.941 --> 00:40:58.166
To shock the world and, you know, everything you ever fucking dreamed of and worked for can happen in this next five minutes.

709
00:40:59.266 --> 00:40:59.887
And you didn't do it.

710
00:41:00.527 --> 00:41:02.168
Does that mean he doesn't have the killer instinct?

711
00:41:02.669 --> 00:41:03.089
I don't know.

712
00:41:03.569 --> 00:41:06.271
You know, he's a classy, really nice guy.

713
00:41:06.972 --> 00:41:09.634
But that's not the time or place to be it.

714
00:41:10.094 --> 00:41:13.617
You have to go out and you have five minutes left to, you know.

715
00:41:14.097 --> 00:41:15.358
He didn't show it if he does have it.

716
00:41:15.858 --> 00:41:16.459
He didn't show it.

717
00:41:17.279 --> 00:41:18.100
Any guy...

718
00:41:21.107 --> 00:41:26.672
company or person that wants to be a sponsor of ours, I'm not a logo slap guy.

719
00:41:26.832 --> 00:41:30.294
You just take your logo and slap it in and let's hope this works out.

720
00:41:30.475 --> 00:41:31.375
No, I want you to win.

721
00:41:32.256 --> 00:41:41.603
When you're with me and your name is on our canvas, I want this to be a mutually beneficial deal for both of us.

722
00:41:42.224 --> 00:41:43.305
I want you to win.

723
00:41:43.405 --> 00:41:47.128
I want you to go, damn, thank God I spent my money on the UFC.

724
00:41:47.823 --> 00:41:52.829
And you have to get up and you have to kick ass every single day.

725
00:41:53.130 --> 00:41:57.375
Not just for you, not just for your employees, but for your sponsors, the network.

726
00:41:57.435 --> 00:42:00.118
And you're never out of the weeds, I guess is the answer.

727
00:42:00.979 --> 00:42:03.282
You have to be an absolute savage in business.

728
00:42:04.419 --> 00:42:06.761
I mean, that goes right along with what I was just saying.

729
00:42:07.182 --> 00:42:07.823
Are you a savage?

730
00:42:08.884 --> 00:42:09.504
I don't like to.

731
00:42:10.605 --> 00:42:11.326
You know what I mean?

732
00:42:11.947 --> 00:42:12.407
I don't know.

733
00:42:12.748 --> 00:42:15.370
I would let other people judge whether I am a savage or not.

734
00:42:15.410 --> 00:42:17.432
But yes, I will tell you this.

735
00:42:17.632 --> 00:42:19.855
I absolutely positively have killer instinct.

736
00:42:19.895 --> 00:42:24.600
And every day that I show up here, I'm here to fucking win.

737
00:42:26.303 --> 00:42:31.766
You'd think the former president of Nespresso would be a pretty hard person to convert to a new coffee company.

738
00:42:32.246 --> 00:42:37.049
But just one sip of Comiteer Coffee made him invest in it.

739
00:42:40.475 --> 00:42:41.975
But let me tell you the reason why I became an investor.

740
00:42:42.075 --> 00:42:45.316
So I had a big box of this arrive on my desk in the London office.

741
00:42:45.636 --> 00:42:55.218
And then I'd say within about an hour and a half, the Slack channel that we have starts blowing up with people asking, what the hell is that thing that's been left in the kitchen?

742
00:42:55.618 --> 00:42:56.918
It is unbelievable.

743
00:42:57.058 --> 00:43:02.599
So instead of trying to make it yourself at home and balance the flavors, they flash freeze at the perfect moment.

744
00:43:02.619 --> 00:43:08.180
So all you have to do is pop it out of here into a cup, pour hot water on it, and it tastes like nothing you've tasted before.

745
00:43:08.460 --> 00:43:11.022
You can also make delicious iced coffee drinks as well.

746
00:43:11.342 --> 00:43:12.102
Just pour it in.

747
00:43:13.503 --> 00:43:17.045
No machine, no brewing with plastic and all that nasty stuff.

748
00:43:17.505 --> 00:43:23.349
And you can get $30 off your first order at cometeer.com slash Stephen today.

749
00:43:23.529 --> 00:43:26.111
That's cometeer.com slash Stephen.

750
00:43:27.123 --> 00:43:30.085
I want to speak to the business owners listening and watching right now.

751
00:43:30.465 --> 00:43:32.907
I know what it's like to be personally responsible for every decision.

752
00:43:32.947 --> 00:43:37.771
I founded my first company at 21 years old, and honestly, the pressure can be immense.

753
00:43:38.011 --> 00:43:40.953
It's the kind of mental load that takes its toll below the surface.

754
00:43:41.153 --> 00:43:45.977
I recently did some tests through our sponsor, Function, which got me thinking about that invisible impact.

755
00:43:46.337 --> 00:43:48.958
I found that I had low levels of omega-3s.

756
00:43:49.178 --> 00:43:55.101
I had deficient levels of vitamin D, probably because I sit inside this dark room all day.

757
00:43:55.281 --> 00:43:58.403
And that has totally changed how I construct my day going forward.

758
00:43:58.503 --> 00:44:01.964
I get up in the morning and the first thing I now do is I go for a walk outside in the sunshine.

759
00:44:02.124 --> 00:44:07.607
In part to help my vitamin D levels increase, but also because it helps to reset my circadian rhythm.

760
00:44:07.667 --> 00:44:12.009
With function, you can check your brain health, your aging, your stress, and so much more.

761
00:44:12.109 --> 00:44:19.094
They provide over 160 lab tests for what is equal to a dollar a day and member pricing on advanced imaging.

762
00:44:19.334 --> 00:44:24.977
Head to functionhealth.com slash DOAC to join and use code DOAC25 for a $25 credit.

763
00:44:28.107 --> 00:44:32.790
There's going to be some people listening that are at the start of their careers, and they'll be inspired by you.

764
00:44:32.830 --> 00:44:33.891
They'll want to win like you've won.

765
00:44:33.911 --> 00:44:38.033
They'll want to climb to the sort of peak of the mountain in whatever pursuit they go after.

766
00:44:38.554 --> 00:44:45.078
And the question I'm kind of wondering is, like, is there a way they can learn this savagery, this killer instinct?

767
00:44:45.518 --> 00:44:49.781
Have you ever seen someone go from not having it to having it, whether they're a fighter or someone else?

768
00:44:50.361 --> 00:44:51.181
That's a good question.

769
00:44:52.062 --> 00:44:56.145
I don't know if I've ever experienced somebody who didn't have it and got it.

770
00:44:56.965 --> 00:45:01.270
I don't think that I have, but here's what I do know.

771
00:45:02.050 --> 00:45:08.157
If you want to get into business for yourself, you have to have a certain mindset and you have to be a killer, man.

772
00:45:08.177 --> 00:45:11.160
You have to, and you have to not just think about yourself.

773
00:45:11.901 --> 00:45:16.365
There's a lot of other people that you have to think of more times than.

774
00:45:17.546 --> 00:45:19.507
unless before you.

775
00:45:20.027 --> 00:45:21.408
Do you think you have to have a chip on your shoulder?

776
00:45:22.889 --> 00:45:27.331
I don't know if you have to have a chip on your shoulder, but most guys you see do.

777
00:45:28.011 --> 00:45:31.413
But it's because you get up every day and it's you versus the world.

778
00:45:31.473 --> 00:45:33.413
I mean, everybody's coming at you.

779
00:45:33.433 --> 00:45:39.756
And the more successful you get, I mean, if you look this up, I mean, every business that's ever been successful, right?

780
00:45:40.177 --> 00:45:40.517
There's a...

781
00:45:41.297 --> 00:45:51.341
army of scumbag lawyers out there that will find a way to figure out how to sue you because, you know, you did something wrong.

782
00:45:51.442 --> 00:45:58.765
Or the other thing that happens is people that are involved in your business that don't become successful, it's never their fault.

783
00:45:59.465 --> 00:46:01.786
It's somebody else's fault on why they weren't successful.

784
00:46:02.466 --> 00:46:09.809
And, you know, there's always a, there are groups of lawyers, like companies out there, massive companies and smaller ones too, that actually

785
00:46:11.110 --> 00:46:15.752
You can go in and you can invest in a lawsuit with them and be a part of it.

786
00:46:16.593 --> 00:46:25.497
So every day when you get up, there's just, you know, scumbags, regular people, good people that are all coming after you.

787
00:46:25.937 --> 00:46:32.660
Question then, which person would you, of all the entrepreneurs and killers you've met, which one would you not like to compete with?

788
00:46:34.223 --> 00:46:35.124
as it relates to business?

789
00:46:35.884 --> 00:46:38.145
I don't think I want to compete with them all.

790
00:46:38.586 --> 00:46:40.046
But is there anyone who goes for that kind of thing?

791
00:46:40.086 --> 00:46:50.572
Listen, we're at a level now where I was saying to you, the NFL and Major League Baseball, these guys are all, you know, first of all, they've been around for 100 years or more or less or whatever it is.

792
00:46:50.912 --> 00:46:56.215
And I'm at a level now where we're competing with the elite of the elite in sports.

793
00:46:56.896 --> 00:46:58.897
Who is the most badass entrepreneur you've ever met?

794
00:47:00.931 --> 00:47:01.251
I don't know.

795
00:47:01.271 --> 00:47:02.352
That's a tough one.

796
00:47:03.352 --> 00:47:09.075
There's guys that I like and respect, like the Michael Jordans, Carl Icahn.

797
00:47:09.976 --> 00:47:10.976
I like guys like that.

798
00:47:10.996 --> 00:47:13.017
What about athletes that you've worked with?

799
00:47:13.378 --> 00:47:16.419
Was there any that you sort of put in a class of their own in terms of them?

800
00:47:16.579 --> 00:47:22.602
Conor McGregor, Habib Nurmagomedov, Chuck Liddell when it was his time, Ronda Rousey.

801
00:47:22.722 --> 00:47:25.224
People want to talk shit about Ronda Rousey now.

802
00:47:25.244 --> 00:47:25.904
Let me tell you what.

803
00:47:26.564 --> 00:47:28.425
Ronda Rousey came to me.

804
00:47:28.946 --> 00:47:30.727
I didn't want women in the UFC, right?

805
00:47:31.267 --> 00:47:38.331
And the reasoning is, I was trying to sell men to networks and sponsors, and they were like, this is too whatever.

806
00:47:38.732 --> 00:47:39.032
Women?

807
00:47:40.052 --> 00:47:43.214
Ronda Rousey grabbed me at an event and said, hey, I'm Ronda Rousey.

808
00:47:43.535 --> 00:47:45.416
Can I get 15 minutes with you?

809
00:47:45.816 --> 00:47:54.161
We went into my room at the arena, and I don't know, minutes into the conversation, I'm like, holy shit.

810
00:47:55.732 --> 00:47:56.653
I think I'm going to do this.

811
00:47:56.713 --> 00:48:02.496
And she's the one to do it with, you know, and she came in with the whole fucking bravado.

812
00:48:02.756 --> 00:48:04.217
You want to talk about a chip on your shoulder.

813
00:48:04.297 --> 00:48:07.919
I mean, she had it, you know, so many people now want to hate on her.

814
00:48:08.680 --> 00:48:10.681
She is a fucking unicorn.

815
00:48:11.041 --> 00:48:11.842
What do these people have?

816
00:48:11.862 --> 00:48:13.543
The Conners, the Khabibs, the Rondas.

817
00:48:13.563 --> 00:48:13.903
What is it?

818
00:48:13.943 --> 00:48:14.543
Conor McGregor.

819
00:48:14.563 --> 00:48:16.645
I went to dinner with them when we signed them.

820
00:48:17.585 --> 00:48:18.426
I left that dinner.

821
00:48:18.766 --> 00:48:20.787
I called Lorenzo Fertitta and I said, dude,

822
00:48:22.611 --> 00:48:28.117
I don't know if this guy can fight or not, but if he can even throw a punch, he's going to be a massive superstar.

823
00:48:28.858 --> 00:48:29.759
He's incredible.

824
00:48:30.220 --> 00:48:30.640
What was it?

825
00:48:31.121 --> 00:48:31.421
Well, he...

826
00:48:32.763 --> 00:48:35.805
The number one factor in this business, can you fight?

827
00:48:36.725 --> 00:48:37.225
How good are you?

828
00:48:38.366 --> 00:48:49.572
Number two is this mentality of manifesting and just sitting there and you're telling me what you're going to do and how it's going to happen and how it's all going to play out.

829
00:48:50.172 --> 00:48:52.794
And I've only had a handful of these meetings in 25 years.

830
00:48:53.894 --> 00:48:54.315
A handful.

831
00:48:54.815 --> 00:48:56.316
Do you believe in manifestation in that regard?

832
00:48:57.356 --> 00:48:59.678
Manifesting is real and I'm a big believer.

833
00:49:00.538 --> 00:49:01.259
and manifesting.

834
00:49:01.740 --> 00:49:11.597
When you decide who you are, what you want to do, what you're going to accomplish, and you get up every single day and you work toward it, it is impossible for you to fail.

835
00:49:12.510 --> 00:49:15.491
Some people just take one side of that bug and they'll say, I'll just sit here and think about it.

836
00:49:15.511 --> 00:49:16.392
I'll make my vision board.

837
00:49:16.452 --> 00:49:18.032
But then they won't get out and press the pedal.

838
00:49:18.312 --> 00:49:18.493
Right.

839
00:49:18.713 --> 00:49:23.695
It's kind of like getting in a car in your garage and setting the sat nav, but not, you know, putting your foot down.

840
00:49:23.755 --> 00:49:24.535
That's exactly right.

841
00:49:24.815 --> 00:49:25.756
Not stepping on the gas.

842
00:49:25.776 --> 00:49:26.096
You're right.

843
00:49:26.296 --> 00:49:26.496
Yeah.

844
00:49:26.536 --> 00:49:31.298
You go in there and you program your fucking, you know, your GPS system and then you never step on the gas.

845
00:49:31.358 --> 00:49:31.538
Yeah.

846
00:49:31.558 --> 00:49:32.718
You don't fucking go anywhere.

847
00:49:33.259 --> 00:49:33.459
But...

848
00:49:34.639 --> 00:49:39.401
If you lay out your plan, you know who you are, you know what you want to do, it's impossible to fail.

849
00:49:39.641 --> 00:49:42.122
And then what does failure mean?

850
00:49:43.202 --> 00:49:44.442
What does failure mean?

851
00:49:44.983 --> 00:49:49.064
My thing about success in life is are you happy?

852
00:49:49.084 --> 00:49:52.305
Do you get up every day and love what you do?

853
00:49:52.985 --> 00:49:56.406
I know a lot of billionaires that are miserable, miserable human beings.

854
00:49:56.827 --> 00:49:57.007
Why?

855
00:49:57.687 --> 00:49:58.287
I don't know why.

856
00:49:58.447 --> 00:50:00.228
It's just, listen, being happy is a choice.

857
00:50:00.548 --> 00:50:01.408
Do you love what you do?

858
00:50:01.428 --> 00:50:02.048
Do you want to get up?

859
00:50:02.068 --> 00:50:03.149
Do you want to be happy every day?

860
00:50:04.509 --> 00:50:06.031
And to me, that's the key to success.

861
00:50:06.051 --> 00:50:07.192
I actually, I'll tell you a story.

862
00:50:07.233 --> 00:50:08.935
My son, my oldest son called me the other day.

863
00:50:09.375 --> 00:50:12.859
And he's like, Dad, I need some direction.

864
00:50:13.360 --> 00:50:16.183
You know, I'm thinking about this, da, da, da, da, da.

865
00:50:16.483 --> 00:50:18.746
And I always tell my kids, I want you guys to be happy.

866
00:50:18.766 --> 00:50:21.269
He goes, Dad, don't give me your fucking happy speech.

867
00:50:21.329 --> 00:50:21.449
Yeah.

868
00:50:23.682 --> 00:50:38.870
speech i need some fucking direction and help me figure this out so i think we had a good conversation and uh he seemed happy when we got off the phone but yeah what did he want direction on you know just just life choices that he's he's looking down the barrel of right now

869
00:50:40.788 --> 00:50:46.692
Don't be that guy that's laying in the hospital bed dying saying, I wonder what would happen if I tried.

870
00:50:46.712 --> 00:50:47.573
Yeah.

871
00:50:48.153 --> 00:50:49.294
I don't want any regrets.

872
00:50:49.334 --> 00:50:53.597
I don't want to be, you know, I don't want any regrets.

873
00:50:55.158 --> 00:50:55.939
And I don't right now.

874
00:50:56.139 --> 00:50:58.801
I don't regret anything.

875
00:50:59.041 --> 00:51:01.743
If you push me hard and said, tell me one thing that you regret.

876
00:51:03.305 --> 00:51:04.466
I don't believe that I have any.

877
00:51:05.246 --> 00:51:06.326
I don't believe that I have any.

878
00:51:07.147 --> 00:51:10.988
I know you don't like it when I go here, but I wanted to ask you if you have any of that.

879
00:51:11.048 --> 00:51:12.909
Your parents have passed away a couple of years ago.

880
00:51:12.989 --> 00:51:13.590
Well, that's the thing.

881
00:51:13.610 --> 00:51:16.431
When you talk about this podcast...

882
00:51:17.348 --> 00:51:18.149
Diary of a CEO.

883
00:51:18.430 --> 00:51:22.976
I don't think that it's all cookie cutter and stamp.

884
00:51:23.437 --> 00:51:25.480
Everybody has their own things.

885
00:51:25.520 --> 00:51:26.862
You grew up different than I grew up.

886
00:51:27.523 --> 00:51:29.085
All you grew up different than we grew up.

887
00:51:29.827 --> 00:51:32.831
And there are things that obviously...

888
00:51:33.592 --> 00:51:36.333
had big impressions on you when you were young.

889
00:51:36.873 --> 00:51:37.873
But I hate the past.

890
00:51:38.493 --> 00:51:39.774
I don't like the past.

891
00:51:39.814 --> 00:51:42.554
And it's not just my childhood or anything like that.

892
00:51:43.055 --> 00:51:44.175
Fuck the rearview mirror.

893
00:51:44.735 --> 00:51:45.435
It doesn't matter.

894
00:51:45.835 --> 00:51:48.096
Whatever happened yesterday means nothing today.

895
00:51:48.636 --> 00:51:52.477
And some of these kids, you can never let the past affect your future.

896
00:51:53.337 --> 00:51:53.597
Right?

897
00:51:54.318 --> 00:51:58.899
So people say to me, hey, do you ever look back and go, wow, we did this.

898
00:51:59.059 --> 00:51:59.839
No, fuck that.

899
00:51:59.859 --> 00:52:02.880
Because whatever we did back then got me to here.

900
00:52:03.984 --> 00:52:04.204
Right.

901
00:52:04.584 --> 00:52:05.085
We're here.

902
00:52:06.345 --> 00:52:09.147
What just happened a few hours ago doesn't mean shit anymore.

903
00:52:09.287 --> 00:52:09.767
It's gone.

904
00:52:10.267 --> 00:52:10.507
Right.

905
00:52:11.288 --> 00:52:11.848
What's next?

906
00:52:12.308 --> 00:52:12.848
What's next?

907
00:52:13.169 --> 00:52:13.729
What's next?

908
00:52:14.569 --> 00:52:21.092
I don't ever look back and let, you know, you learn some things and you learn some lessons and, you know, good and bad or whatever happens.

909
00:52:21.133 --> 00:52:26.775
But these people who sit around and go, you don't understand my dad did to my mom and fucking who gives a shit.

910
00:52:27.336 --> 00:52:29.216
Fucking everybody went through that stuff.

911
00:52:29.337 --> 00:52:29.777
Shut up.

912
00:52:30.761 --> 00:52:32.302
That doesn't matter anymore.

913
00:52:32.422 --> 00:52:34.864
Don't let the past affect your future.

914
00:52:35.484 --> 00:52:37.886
So people will say, do you ever just sit around and reflect?

915
00:52:37.926 --> 00:52:39.267
Fuck, no, I don't reflect.

916
00:52:40.188 --> 00:52:50.975
I'm thinking about what's happening tomorrow and what's going to happen and, you know, who's going to come after me in the next fucking few days and, you know, how do we build and how do we get bigger and how do we get better?

917
00:52:51.455 --> 00:52:58.320
You know, I'm 57, but I want to be better tomorrow than I was today in every way that you can possibly be better.

918
00:52:58.440 --> 00:52:59.581
Have you always been like that?

919
00:53:00.309 --> 00:53:00.729
I think so.

920
00:53:00.769 --> 00:53:01.850
I think I've always been that way.

921
00:53:02.791 --> 00:53:04.071
Yesterday never mattered to me.

922
00:53:04.392 --> 00:53:04.712
You know?

923
00:53:05.192 --> 00:53:07.634
You took whatever lessons you had from that, good or bad.

924
00:53:08.394 --> 00:53:09.115
Right?

925
00:53:09.235 --> 00:53:12.097
It's like these kids that grew up and said they didn't have any role models.

926
00:53:13.057 --> 00:53:13.337
You know?

927
00:53:13.798 --> 00:53:14.658
Oh, yes, you did.

928
00:53:14.678 --> 00:53:16.219
You had tons of them.

929
00:53:16.459 --> 00:53:18.841
Does that mean that you're not hurt by things?

930
00:53:19.181 --> 00:53:19.401
Never.

931
00:53:19.822 --> 00:53:20.562
You're never hurt by things?

932
00:53:20.582 --> 00:53:21.303
Never hurt by things.

933
00:53:21.663 --> 00:53:21.883
Really?

934
00:53:22.023 --> 00:53:23.724
Never hurt by things.

935
00:53:23.744 --> 00:53:24.324
Yeah.

936
00:53:24.344 --> 00:53:27.366
And people that are close to me, when's the last time you cried?

937
00:53:27.487 --> 00:53:29.388
Fuck, I don't even know the last time I cried.

938
00:53:30.199 --> 00:53:30.980
What does Kryon do?

939
00:53:31.160 --> 00:53:33.845
How does Kryon fucking help in any way, shape or form?

940
00:53:34.786 --> 00:53:37.127
You know, maybe for some people crying is great.

941
00:53:38.007 --> 00:53:39.168
Crying doesn't fucking work for me.

942
00:53:39.188 --> 00:53:40.448
I'm not a crier.

943
00:53:40.468 --> 00:53:42.469
And it's pretty fucking hard to hurt my feelings.

944
00:53:43.149 --> 00:53:47.451
And I'll give that to my mom and dad, my uncles and aunts.

945
00:53:47.611 --> 00:53:49.272
I mean, we have a fucking tough crew.

946
00:53:49.632 --> 00:53:56.275
When people who were supposed to love you would say the things that these guys would say to you, you know, what is fucking this guy over here?

947
00:53:56.595 --> 00:53:59.076
You think I give a shit what this guy thinks?

948
00:53:59.716 --> 00:54:02.398
It's like when we talk about getting canceled.

949
00:54:02.418 --> 00:54:03.538
Who can really cancel you?

950
00:54:04.630 --> 00:54:04.850
right?

951
00:54:05.630 --> 00:54:08.951
Oh, the New York Times doesn't like that I fuck the New York Times.

952
00:54:09.452 --> 00:54:10.892
Give a shit about the New York Times.

953
00:54:11.552 --> 00:54:15.234
I have a group of people in my life that mean something to me, right?

954
00:54:15.254 --> 00:54:16.034
That I care about.

955
00:54:16.954 --> 00:54:22.536
Their opinions, you know, my relationships with them, whatever, mean a lot to me.

956
00:54:23.536 --> 00:54:27.878
And if one of them went away, that would bother me, right?

957
00:54:27.898 --> 00:54:27.978
And,

958
00:54:28.984 --> 00:54:42.950
other, everybody else, I give a shit what, you know, three guys on the fucking internet think, or, you know, some guy who writes for something or the fucking New York times, which, you know, through COVID, New York times was on my ass like crazy, but

959
00:54:44.712 --> 00:54:45.933
This is what I always think about.

960
00:54:45.953 --> 00:54:54.280
And are you saying that came from the fact that people that were supposed to say nice things and be super affectionate and cushy when you were younger, they were saying horrible things.

961
00:54:54.340 --> 00:54:56.261
So it kind of built a resilience in you.

962
00:54:56.361 --> 00:54:58.083
No fucking doubt about it.

963
00:54:58.523 --> 00:54:59.203
No doubt about it.

964
00:54:59.544 --> 00:55:10.632
They built me for this life and this, you know, and I always say I wouldn't take back one thing from my childhood or want different parents or a different family or a different setup.

965
00:55:11.453 --> 00:55:12.374
It was incredible.

966
00:55:12.594 --> 00:55:13.575
What were they saying to you?

967
00:55:15.131 --> 00:55:15.511
I don't know.

968
00:55:15.531 --> 00:55:17.632
Listen, I'm a ball buster.

969
00:55:17.732 --> 00:55:20.732
I like to bust balls and whatever, even with my friends and my crew.

970
00:55:21.213 --> 00:55:22.733
And that's the way my family was.

971
00:55:23.053 --> 00:55:24.333
My family was a hard group.

972
00:55:24.713 --> 00:55:27.674
Like my grandmother, which I love.

973
00:55:27.734 --> 00:55:30.295
Both my grandmothers on both sides were incredible.

974
00:55:30.415 --> 00:55:34.536
You know, there's nothing better in life when you're young than to have great grandparents.

975
00:55:34.556 --> 00:55:38.157
I mean, everybody watching this right now, everybody thinks of their grandparents.

976
00:55:38.197 --> 00:55:40.477
I'm like, oh, yeah, your grandparents were the best and all that shit.

977
00:55:40.757 --> 00:55:43.458
Like my grandmother, my Irish grandmother on my—

978
00:55:44.943 --> 00:55:45.923
You say, hey, I love you, Graham.

979
00:55:46.604 --> 00:55:48.084
Fucking nothing bad.

980
00:55:48.124 --> 00:55:48.644
Good to see you.

981
00:55:48.664 --> 00:55:49.104
See you later.

982
00:55:49.144 --> 00:55:49.504
Oh, really?

983
00:55:49.524 --> 00:55:50.505
Yeah, yeah.

984
00:55:50.625 --> 00:55:53.346
There was none of that type of shit growing up.

985
00:55:53.566 --> 00:55:54.826
Yeah, yeah, there you go.

986
00:55:54.886 --> 00:55:56.687
When I heard about this, I thought, oh, shit.

987
00:55:57.207 --> 00:55:58.567
So this is a book that your mother published.

988
00:55:58.587 --> 00:56:00.428
I've actually never seen the actual fucking book.

989
00:56:00.448 --> 00:56:00.968
Yeah.

990
00:56:01.132 --> 00:56:04.434
This is a book your mother published about you unauthorized as a biography.

991
00:56:04.695 --> 00:56:04.875
Yeah.

992
00:56:05.335 --> 00:56:08.157
And put a bunch of pictures in here of me when I was a kid and all this shit.

993
00:56:08.397 --> 00:56:10.659
But I think, you know, this happens a lot.

994
00:56:11.019 --> 00:56:13.281
I mean, she put my fucking wedding pictures in here and shit.

995
00:56:13.701 --> 00:56:15.102
And she didn't ask you to publish this book?

996
00:56:15.683 --> 00:56:15.883
No.

997
00:56:16.183 --> 00:56:18.585
Put fucking wedding pictures in here and all this fucking shit.

998
00:56:18.725 --> 00:56:24.569
I mean, I saw some Kobe Bryant stuff where Kobe had to sue his mom.

999
00:56:24.909 --> 00:56:27.891
She was selling his shit from his bedroom and, you know...

1000
00:56:29.292 --> 00:56:29.952
It happens, man.

1001
00:56:30.173 --> 00:56:30.573
It happens.

1002
00:56:30.613 --> 00:56:31.413
It's unfortunate.

1003
00:56:31.513 --> 00:56:33.274
And I've actually never seen the book.

1004
00:56:33.294 --> 00:56:34.534
It's the first time I've ever seen the book.

1005
00:56:35.134 --> 00:56:38.876
I'm not going to read it out or anything, but in the book, she's critical of you at certain points.

1006
00:56:39.316 --> 00:56:43.458
Specifically the last page, which I read, she says critical things.

1007
00:56:43.758 --> 00:56:46.679
And I was wondering where along the way did that happen?

1008
00:56:46.859 --> 00:56:47.739
Well, I've never read it.

1009
00:56:48.319 --> 00:56:49.740
And that's the first time I've ever seen it.

1010
00:56:50.100 --> 00:56:52.221
And I was just flipping through the pictures.

1011
00:56:53.561 --> 00:56:55.862
It's batshit nuts.

1012
00:56:56.783 --> 00:56:57.463
Batshit nuts.

1013
00:56:58.835 --> 00:57:01.239
Where along the way did that happen that you fell out with her?

1014
00:57:01.699 --> 00:57:02.941
I was on a trip one time.

1015
00:57:04.002 --> 00:57:09.850
You know, this was before, you know, I didn't have emails and all that shit on the road.

1016
00:57:10.872 --> 00:57:15.318
And I was with Lorenzo Fertitta, my partner, and we were in London for like two weeks.

1017
00:57:16.563 --> 00:57:22.709
And when I got back, I checked my emails and I had like a bunch of emails from her, like threatening me.

1018
00:57:23.770 --> 00:57:27.534
You're going to send me this much money by, you have two options.

1019
00:57:28.214 --> 00:57:32.879
You can give me this all up front or you can pay me payments over the next fucking whatever.

1020
00:57:33.660 --> 00:57:36.582
I'm looking to buy a bar or whatever it was.

1021
00:57:37.542 --> 00:57:41.944
And then she wasn't getting responses because I was in London.

1022
00:57:42.784 --> 00:57:46.865
And then the email started getting nastier and nastier and nastier by the end.

1023
00:57:47.386 --> 00:57:50.747
And I was like, I fucking just blew up.

1024
00:57:51.627 --> 00:57:53.928
And that was the beginning of the end with me and her.

1025
00:57:56.979 --> 00:57:57.179
Yeah.

1026
00:57:57.460 --> 00:57:58.441
So these things happen.

1027
00:57:58.581 --> 00:58:04.008
When you become successful, it's not just, listen, sometimes family is the worst.

1028
00:58:04.889 --> 00:58:13.159
Sometimes family's worse than, you know, like when we talk about things that are being said in newspapers and things like that.

1029
00:58:14.180 --> 00:58:18.163
Pale in comparison to what you can get from some family members.

1030
00:58:18.744 --> 00:58:23.567
But I have a whole nother group of family like cousins and, you know, me and my sister are super close.

1031
00:58:24.028 --> 00:58:26.089
I mean, listen, I say this all the time.

1032
00:58:27.190 --> 00:58:29.732
We all fail at certain things in life.

1033
00:58:30.933 --> 00:58:35.096
In my opinion, if you fail as a parent, it's the ultimate failure.

1034
00:58:35.817 --> 00:58:37.178
It's the ultimate failure.

1035
00:58:38.639 --> 00:58:43.323
My mom passed away without me or my sister talking to her.

1036
00:58:44.143 --> 00:58:46.705
My sister had her own set of issues.

1037
00:58:47.126 --> 00:58:49.147
You know, with me, it was money.

1038
00:58:49.488 --> 00:58:50.889
With my sister, it was other things.

1039
00:58:51.409 --> 00:58:55.112
So we didn't talk to either one of my parents.

1040
00:58:55.352 --> 00:58:56.233
Have you forgiven her?

1041
00:58:57.593 --> 00:59:02.596
Yeah, listen, I don't go on shows to speak negatively about my mother.

1042
00:59:02.736 --> 00:59:04.457
I was telling you earlier, I wouldn't change anything.

1043
00:59:04.497 --> 00:59:08.860
And people say, do you think you are where you are today because of your parents?

1044
00:59:09.080 --> 00:59:11.061
Absolutely, 100%.

1045
00:59:11.161 --> 00:59:13.903
Good, bad, whatever, however you want to look at it.

1046
00:59:13.963 --> 00:59:14.723
My parents passed away.

1047
00:59:14.743 --> 00:59:16.704
I don't want to tell bad stories about my parents.

1048
00:59:17.385 --> 00:59:22.648
But I mean, that's one of the grossest, most disgusting things that...

1049
00:59:23.853 --> 00:59:27.656
you couldn't even imagine possible until it happens to you.

1050
00:59:27.876 --> 00:59:30.698
And, you know, what are you going to do?

1051
00:59:30.839 --> 00:59:32.260
You're going to fucking cry about it.

1052
00:59:32.340 --> 00:59:34.341
And, Oh, you don't understand my fucking.

1053
00:59:35.122 --> 00:59:36.203
Well, you got, you got an opportunity.

1054
00:59:36.223 --> 00:59:36.763
It happened.

1055
00:59:37.164 --> 00:59:38.865
And, and it, you know, it is what it is.

1056
00:59:39.265 --> 00:59:41.387
The thing that, that that's bad about that.

1057
00:59:41.507 --> 00:59:43.569
And what she did is a lot of other people.

1058
00:59:45.150 --> 00:59:46.591
I think she hurt in that book.

1059
00:59:47.071 --> 00:59:50.414
She didn't hurt me, but other people that, you know,

1060
00:59:52.893 --> 00:59:57.195
A lot of things that aren't true and a lot of people that didn't do anything to her in that book that, you know.

1061
00:59:57.935 --> 01:00:02.637
And again, I've never read it, but I've had lawyers tell me about shit like that.

1062
01:00:03.158 --> 01:00:11.241
And then, you know, the personal private pictures that she just threw out there that, you know, she really didn't have the right to do.

1063
01:00:12.742 --> 01:00:20.185
You know, it's just one of those things that when you become successful, this type of shit happens to you.

1064
01:00:23.855 --> 01:00:27.037
You have a wonderful partner like I do.

1065
01:00:27.397 --> 01:00:27.677
On P.S.

1066
01:00:27.697 --> 01:00:30.098
Morgan, you talked about her psychoanalyzing you.

1067
01:00:30.758 --> 01:00:31.899
My fiance does the same thing.

1068
01:00:31.979 --> 01:00:37.502
I think my fiance deep down thinks I must be fucked up and is in constant search of evidence that I am fucked up.

1069
01:00:37.662 --> 01:00:40.903
In part because she knows of my childhood and my relationship with my parents.

1070
01:00:40.923 --> 01:00:42.864
So she assumes that I must be fucked up.

1071
01:00:42.944 --> 01:00:44.545
And it's like everything is confirmation of it.

1072
01:00:45.948 --> 01:00:50.452
Well, she'll get into this thing where she'll start telling me, she's like, she'll try to talk about my feelings.

1073
01:00:50.472 --> 01:00:52.134
She's like, how do you feel about this?

1074
01:00:52.494 --> 01:00:55.437
And that's why when Pierce Morgan was quiet, I said, you sound like my wife.

1075
01:00:56.138 --> 01:00:59.961
You know, it's impossible for you not to be able to...

1076
01:01:00.021 --> 01:01:01.623
I said, it's not impossible.

1077
01:01:01.903 --> 01:01:02.844
And no, you're wrong.

1078
01:01:03.405 --> 01:01:08.870
And then once you do an interview like that, and that'll happen in this interview too, it's like then people start going...

1079
01:01:09.350 --> 01:01:13.975
Oh, this guy's got to be a psycho not to fucking, you know, and maybe, maybe that's true.

1080
01:01:14.135 --> 01:01:14.796
Maybe you're right.

1081
01:01:14.936 --> 01:01:16.137
I don't know.

1082
01:01:16.257 --> 01:01:21.223
But I don't like to talk about this kind of shit because it doesn't matter at the end of the day.

1083
01:01:21.383 --> 01:01:22.144
It doesn't matter.

1084
01:01:22.664 --> 01:01:25.307
Like I said, the rear view mirror means nothing.

1085
01:01:25.527 --> 01:01:25.787
Right?

1086
01:01:26.288 --> 01:01:33.855
Let me tell you what's not going to, you're not going to get rear-ended in fucking life unless you did some horrible things in your past that are going to come back and fucking get you or whatever.

1087
01:01:34.656 --> 01:01:36.638
The rearview mirror means nothing to me.

1088
01:01:36.878 --> 01:01:37.679
I learned from it.

1089
01:01:37.979 --> 01:01:44.785
I had these experiences, some incredible, some not incredible, but they all built

1090
01:01:45.872 --> 01:01:49.074
who I am today, and that's all that matters.

1091
01:01:49.314 --> 01:01:58.340
I think, therefore, it does matter, because a lot of people think, they go through life thinking that, if this happened to me, I can't possibly have a future be successful, I can't possibly move forward.

1092
01:01:58.700 --> 01:02:11.569
And so hearing someone that went through, in my view, an objectively very tumultuous, very difficult upbringing, and has been able to separate themselves from it and look forward, I think means it does matter, because it shows that it's possible.

1093
01:02:12.189 --> 01:02:17.111
Well, I don't ever want to sit down and talk about things where I'm like some victim.

1094
01:02:17.512 --> 01:02:19.232
I'm the furthest thing from a victim.

1095
01:02:19.573 --> 01:02:25.455
And I think that, especially if you grew up in the 70s and 80s, a lot of bad shit happened to you in a lot of different ways.

1096
01:02:25.616 --> 01:02:27.636
It just, it was a different time, a different place.

1097
01:02:27.677 --> 01:02:28.297
And I think that...

1098
01:02:29.816 --> 01:02:35.439
my parents and my grandparents before them, they grew up in a different world and different times.

1099
01:02:35.519 --> 01:02:38.901
And, you know, things weren't easy for them either.

1100
01:02:39.141 --> 01:02:44.164
They went through some shit that got them, you know, to where they were.

1101
01:02:44.964 --> 01:02:46.325
And I don't blame them.

1102
01:02:47.065 --> 01:02:47.685
I don't have any

1103
01:02:48.966 --> 01:02:55.190
ill feelings toward, you know, me and my sister will talk about my mom and we'll be like, how the fuck did she do it?

1104
01:02:55.771 --> 01:02:56.811
She was a single mom.

1105
01:02:56.871 --> 01:02:58.112
My dad was what he was.

1106
01:02:58.873 --> 01:03:01.694
Single mom worked her ass off, you know, did all this stuff.

1107
01:03:02.515 --> 01:03:03.756
And, and she did it.

1108
01:03:03.816 --> 01:03:06.057
She, she raised two kids, right?

1109
01:03:06.818 --> 01:03:10.941
No matter all the bad things or whatever that happened, the book and all that she, she raised

1110
01:03:11.900 --> 01:03:20.404
two kids by herself and moved across country from Boston to Vegas, you know, with two kids and a dog and a car, we drove cross country.

1111
01:03:21.004 --> 01:03:27.187
You know, I remember we were going through the Midwest and there were tornadoes coming and shit and like all the stuff that we did and we went through, she did it.

1112
01:03:28.127 --> 01:03:29.227
She did it by herself.

1113
01:03:29.468 --> 01:03:38.612
And, and my sister and I, even though we didn't talk to her for years, you know, at the end of her life, um, we credit her and respect what she did.

1114
01:03:39.612 --> 01:03:39.772
Hmm.

1115
01:03:40.398 --> 01:03:41.700
Anne is a little bit right, isn't she?

1116
01:03:41.921 --> 01:03:43.483
Because my partner is a little bit right.

1117
01:03:43.684 --> 01:03:44.205
I don't tell her.

1118
01:03:44.766 --> 01:03:44.986
Yeah.

1119
01:03:45.627 --> 01:03:46.368
She's Italian.

1120
01:03:46.829 --> 01:03:47.410
Your wife, Anne.

1121
01:03:47.690 --> 01:03:47.931
Yeah.

1122
01:03:48.031 --> 01:03:50.074
You know, they're all together all the time.

1123
01:03:50.114 --> 01:03:52.198
And, you know, but when you have that...

1124
01:03:53.098 --> 01:03:58.663
That type of a family structure, which is the complete fucking opposite of what mine was, it's cool to see.

1125
01:03:58.723 --> 01:04:01.025
So I have sort of the best of both worlds.

1126
01:04:02.006 --> 01:04:03.067
And her family's great.

1127
01:04:03.147 --> 01:04:08.972
You know, anytime while I was building this business, her family was helping with the kids and they all worked together and they all did all this.

1128
01:04:09.533 --> 01:04:13.096
So, you know, I've been lucky that I've been able to experience both.

1129
01:04:14.416 --> 01:04:16.599
there should be a button just down below here.

1130
01:04:16.619 --> 01:04:18.982
And if it says subscribe, you're already subscribed.

1131
01:04:19.062 --> 01:04:21.945
If it says subscriber, that means you're not yet.

1132
01:04:22.226 --> 01:04:24.609
And if you're not subscribed, please could you do us a favor and hit that button.

1133
01:04:24.669 --> 01:04:25.930
It helps the show more than you know.

1134
01:04:26.431 --> 01:04:30.396
And according to the algorithm, you're someone that watches our show, but you haven't yet hit that button.

1135
01:04:30.536 --> 01:04:31.097
Thank you so much.

1136
01:04:32.398 --> 01:04:33.059
Okay, we've got two more.

1137
01:04:33.319 --> 01:04:33.660
Here we go.

1138
01:04:36.312 --> 01:04:38.193
Trust your gut, not the focus groups.

1139
01:04:38.814 --> 01:04:39.034
Yeah.

1140
01:04:39.414 --> 01:04:43.697
Everything that I've ever done has been based off my gut and what I felt.

1141
01:04:43.837 --> 01:04:44.898
I mean, the power slap thing.

1142
01:04:45.458 --> 01:04:46.619
I mean, you want to talk about the critics.

1143
01:04:46.659 --> 01:04:50.221
I mean, UFC, huge soul, all this money.

1144
01:04:50.601 --> 01:04:56.385
And I remember seeing people, he's going to destroy his legacy by doing this and that.

1145
01:04:56.445 --> 01:04:58.986
And all the shit that they said about the UFC.

1146
01:04:59.887 --> 01:05:01.209
They then said about Power Slap.

1147
01:05:01.269 --> 01:05:06.658
Anything new that people don't understand or don't get, they attack and go after.

1148
01:05:06.978 --> 01:05:09.542
But sometimes your gut is wrong, no?

1149
01:05:10.243 --> 01:05:11.064
Sometimes you get things wrong.

1150
01:05:11.946 --> 01:05:13.688
You think something will be... Yeah, there's no doubt.

1151
01:05:14.582 --> 01:05:18.085
Well, luckily, not in business it hasn't yet, so.

1152
01:05:18.305 --> 01:05:18.965
Not the big things.

1153
01:05:19.246 --> 01:05:19.466
Yeah.

1154
01:05:20.247 --> 01:05:26.351
But I think that sometimes, because I'm quite weary of the fact that we sit here and we give people advice to trust their gut.

1155
01:05:26.391 --> 01:05:28.053
But like some people's gut is like not good.

1156
01:05:28.733 --> 01:05:32.556
Yeah, but if your gut is wrong, here's what I always think.

1157
01:05:32.576 --> 01:05:34.318
What's the worst case scenario?

1158
01:05:35.378 --> 01:05:37.180
The worst case scenario is you go back to work.

1159
01:05:37.515 --> 01:05:38.656
You learn something as well, I guess.

1160
01:05:39.096 --> 01:05:39.276
Right?

1161
01:05:39.617 --> 01:05:47.723
If your gut is wrong or if you don't make it and you don't want to, your worst case scenario is you go back to work.

1162
01:05:47.843 --> 01:05:49.665
It's not a bad worst case scenario.

1163
01:05:49.685 --> 01:05:50.325
Speaking of work.

1164
01:05:50.345 --> 01:05:50.586
Right?

1165
01:05:51.406 --> 01:05:54.309
I used to think the day that I walked out of that hotel, I was 19.

1166
01:05:56.290 --> 01:05:59.232
If this whole thing doesn't work out, I'll have some great experiences.

1167
01:05:59.853 --> 01:06:05.938
But if I have to go back and go back to work, I tried.

1168
01:06:07.052 --> 01:06:07.853
I gave it a shot.

1169
01:06:08.973 --> 01:06:10.294
I can't wake up when I'm 40.

1170
01:06:11.094 --> 01:06:11.735
And that was the thing.

1171
01:06:11.755 --> 01:06:14.577
When I was a bellman, I was making great money, right?

1172
01:06:14.657 --> 01:06:16.338
I was able to have a good life for myself.

1173
01:06:16.978 --> 01:06:18.779
But then I saw these guys that worked with me.

1174
01:06:19.119 --> 01:06:20.660
One of the guys was 45 years old.

1175
01:06:22.361 --> 01:06:23.522
He made the same money I made.

1176
01:06:24.723 --> 01:06:26.144
He had the same benefits that I had.

1177
01:06:26.984 --> 01:06:28.365
He had the same schedule that I had.

1178
01:06:29.346 --> 01:06:31.187
So what's the worst case scenario?

1179
01:06:32.427 --> 01:06:35.029
I'm 45 and I come back and I, you know,

1180
01:06:36.260 --> 01:06:37.021
I do the same thing.

1181
01:06:37.921 --> 01:06:39.442
It's not a bad worst case scenario.

1182
01:06:39.582 --> 01:06:42.184
The worst case scenario is you never try.

1183
01:06:42.705 --> 01:06:43.705
You don't try to do it.

1184
01:06:44.786 --> 01:06:51.751
And then you wake up and you're 45 and you're like, fuck, man, I wonder if what, when I had no kids, no, no, no, nobody depended on me for anything.

1185
01:06:52.632 --> 01:06:53.632
And I never gave a shot.

1186
01:06:55.293 --> 01:06:57.815
If you're only in it for the paycheck, you've already lost.

1187
01:06:59.536 --> 01:07:00.937
Yeah, it's absolutely true.

1188
01:07:06.294 --> 01:07:13.221
base it on money, I'm still standing in the hotel lobby because that was the much better option at the time.

1189
01:07:13.381 --> 01:07:14.942
401k, right?

1190
01:07:15.243 --> 01:07:21.649
Check all the boxes, dental, medical, cash, checks, all these fucking things at 19.

1191
01:07:22.710 --> 01:07:27.355
If the money was the deciding factor, I'm still standing in the lobby of the hotel.

1192
01:07:29.233 --> 01:07:34.726
Now, when I left and said, I want to be in the fight business, everybody told me it was fucking stupid, right?

1193
01:07:35.428 --> 01:07:37.353
And when you say that, what does it mean?

1194
01:07:38.826 --> 01:07:41.427
Does it mean where I am right now and what's going on right now?

1195
01:07:42.367 --> 01:07:43.528
You could never predict that.

1196
01:07:43.548 --> 01:07:47.890
You could never, you couldn't even fucking dream it up, the shit that I've done and the things that I've been a part of.

1197
01:07:48.590 --> 01:07:50.851
In your wildest dreams, this wouldn't be it.

1198
01:07:51.191 --> 01:07:52.972
Where does luck fit in this equation?

1199
01:07:53.032 --> 01:07:53.412
A lot.

1200
01:07:53.472 --> 01:07:54.232
I think a lot.

1201
01:07:54.872 --> 01:07:55.913
And I wouldn't call it luck.

1202
01:07:56.313 --> 01:07:57.053
I'd call it timing.

1203
01:07:58.434 --> 01:08:00.895
Everything in life is about timing.

1204
01:08:01.655 --> 01:08:04.576
So there was this kid, his name's Adam Corrigan.

1205
01:08:05.037 --> 01:08:05.837
I went to high school with him.

1206
01:08:07.015 --> 01:08:08.396
And he was a rich kid in high school.

1207
01:08:09.537 --> 01:08:10.038
I was not.

1208
01:08:10.998 --> 01:08:13.581
And I didn't have a car, all that shit.

1209
01:08:14.181 --> 01:08:17.324
This guy would pick me up and drive me to school every day, right?

1210
01:08:18.585 --> 01:08:19.606
And think about this.

1211
01:08:20.146 --> 01:08:21.167
And this is the way I always think.

1212
01:08:21.627 --> 01:08:25.630
For him to come get me, he had to wake up 45 minutes to an hour earlier.

1213
01:08:26.331 --> 01:08:30.875
Get ready, drive over, get me, and then we both had to be to school on time.

1214
01:08:32.253 --> 01:08:33.653
And I had this blanket policy.

1215
01:08:33.673 --> 01:08:35.534
Like I told you, I quit drinking when I was 21.

1216
01:08:36.074 --> 01:08:38.115
And I also had this blanket policy in my 20s.

1217
01:08:38.575 --> 01:08:39.715
I didn't go to anybody's wedding.

1218
01:08:40.515 --> 01:08:44.536
Everybody you ever knew was getting married when you were in your 20s heading toward your 30s, right?

1219
01:08:45.796 --> 01:08:49.097
And first of all, you have to fly somewhere.

1220
01:08:49.517 --> 01:08:50.758
You know, I lived in Boston.

1221
01:08:50.838 --> 01:08:52.078
You know, you had to fly somewhere.

1222
01:08:52.758 --> 01:08:54.419
Takes a bunch of time out of you to go to.

1223
01:08:54.479 --> 01:08:56.459
So I wouldn't go to anybody's wedding.

1224
01:08:57.159 --> 01:08:59.720
So then Adam Corrigan is getting married.

1225
01:09:00.656 --> 01:09:05.458
How am I not going to go to Adam Corrigan's wedding with all the things that he did for me when we were in high school?

1226
01:09:06.538 --> 01:09:07.339
I go to his wedding.

1227
01:09:08.459 --> 01:09:09.839
And who do I run into at his wedding?

1228
01:09:10.820 --> 01:09:16.222
Frank and Lorenzo Fertitta, who you end up, I hadn't seen in 10 years or more.

1229
01:09:17.062 --> 01:09:21.604
So Lorenzo comes up to me at the wedding and says, hey, how you doing?

1230
01:09:21.624 --> 01:09:24.265
I just got on the Nevada Athletic Commission.

1231
01:09:24.745 --> 01:09:27.306
And I heard you got a boxing gym.

1232
01:09:27.366 --> 01:09:28.407
I want to come in and train with you.

1233
01:09:29.747 --> 01:09:33.970
He came in on Monday, and me and Lorenzo have been together ever since, and Frank.

1234
01:09:34.390 --> 01:09:37.713
And you brought the UFC together for $2 million sometime thereafter.

1235
01:09:37.873 --> 01:09:38.053
Mm-hmm.

1236
01:09:38.213 --> 01:09:42.756
So if you hadn't been loyal to your friend from school and gone to his wedding, then, I mean, who knows?

1237
01:09:43.217 --> 01:09:43.417
Yeah.

1238
01:09:44.037 --> 01:09:45.438
Sliding doors moment.

1239
01:09:45.959 --> 01:09:47.860
Everything in life is about timing.

1240
01:09:48.661 --> 01:09:49.421
Do you believe in karma?

1241
01:09:50.002 --> 01:09:50.282
I do.

1242
01:09:50.882 --> 01:09:51.783
I don't believe in much.

1243
01:09:52.483 --> 01:09:54.425
Like, you know, I'm not religious.

1244
01:09:54.605 --> 01:09:57.287
I don't believe in God, the devil, ghosts, goblins.

1245
01:09:57.307 --> 01:09:58.187
I don't believe in any of this shit.

1246
01:09:58.207 --> 01:09:58.388
Yeah.

1247
01:09:59.547 --> 01:10:02.729
But I believe in karma because I've seen it play out good and bad.

1248
01:10:03.510 --> 01:10:06.372
I've seen karma.

1249
01:10:06.672 --> 01:10:11.896
There is a big fight coming up, a big UK fight coming up between AJ, Anthony Joshua and Tyson Fury.

1250
01:10:12.536 --> 01:10:16.039
One of the biggest fights in boxing, you know, for the last, at least the last decade for sure.

1251
01:10:16.059 --> 01:10:17.540
Definitely in the heavyweight division, yes.

1252
01:10:18.560 --> 01:10:19.241
Who do you think is going to win?

1253
01:10:20.893 --> 01:10:24.294
They both had tune-up fights that were very, very sketchy.

1254
01:10:24.314 --> 01:10:25.375
So we'll see.

1255
01:10:25.615 --> 01:10:29.717
You know, it's not like either one of them completely dominated in their tune-up fights.

1256
01:10:29.777 --> 01:10:31.917
So it's an interesting fight to see.

1257
01:10:31.958 --> 01:10:38.360
And obviously, you know, two of the biggest, most famous, most popular heavyweights to ever come out of the UK.

1258
01:10:38.560 --> 01:10:39.981
So if you had to pick.

1259
01:10:41.001 --> 01:10:42.482
If I had to pick, I don't pick.

1260
01:10:43.822 --> 01:10:44.723
You were about to pick.

1261
01:10:44.743 --> 01:10:45.123
Yeah, yeah.

1262
01:10:45.163 --> 01:10:46.143
You didn't tell me the three things.

1263
01:10:46.163 --> 01:10:46.864
You can tell me this.

1264
01:10:47.104 --> 01:10:47.384
Yeah.

1265
01:10:47.444 --> 01:10:47.844
Yeah.

1266
01:10:48.838 --> 01:10:51.439
You're getting nothing from me that you actually want in this interview.

1267
01:10:51.459 --> 01:10:53.179
What a waste of time.

1268
01:10:55.259 --> 01:10:56.660
I guess, so there is this empty one.

1269
01:10:56.880 --> 01:10:58.220
I wanted you just to write one more.

1270
01:10:59.580 --> 01:11:00.300
That's front of mind for you.

1271
01:11:00.320 --> 01:11:07.802
And again, this is just a principle for all my audience who are various ages that are thinking about how to be successful in their own, whatever they're doing in their lives.

1272
01:11:08.902 --> 01:11:09.623
It can be anything.

1273
01:11:12.863 --> 01:11:13.623
Okay, what did you write?

1274
01:11:13.903 --> 01:11:15.484
Do not be afraid to take risk.

1275
01:11:16.204 --> 01:11:16.484
Okay.

1276
01:11:18.542 --> 01:11:24.844
You will never accomplish or achieve anything that you want out of life if you're not willing to take the risk.

1277
01:11:26.184 --> 01:11:26.504
You know?

1278
01:11:27.124 --> 01:11:33.926
And it's always easier to do it when you're younger, before you get married, before you have kids.

1279
01:11:33.986 --> 01:11:36.627
But don't be afraid to do it then either.

1280
01:11:36.907 --> 01:11:38.768
What is your worst case scenario?

1281
01:11:39.388 --> 01:11:42.529
To me, the worst case scenario is always...

1282
01:11:43.329 --> 01:11:46.111
laying in your deathbed and going, I wish I would've.

1283
01:11:46.891 --> 01:11:49.012
When I built my house here in Las Vegas, right?

1284
01:11:49.292 --> 01:11:51.453
I was like, this is the last fucking house I'm going to build.

1285
01:11:51.513 --> 01:11:53.114
And you know what I don't want to do?

1286
01:11:53.274 --> 01:11:55.275
I don't want to wake up some morning and go, damn, I wish I would've.

1287
01:11:55.575 --> 01:11:58.136
So I went way over budget and the whole deal.

1288
01:11:58.596 --> 01:12:01.078
And I wake up every day in my fucking house and I love it.

1289
01:12:01.518 --> 01:12:04.619
And I've been there eight years and I've never said, damn, I should've.

1290
01:12:05.340 --> 01:12:05.560
Never.

1291
01:12:06.320 --> 01:12:06.820
You know what I mean?

1292
01:12:06.900 --> 01:12:10.382
I'm just saying in everything that I do in my life, I don't want to wake up.

1293
01:12:10.982 --> 01:12:16.384
and wish that I had, you know, do not be afraid to take risk, you know?

1294
01:12:16.524 --> 01:12:22.446
And if there's something out there that you feel like you want and you, you know, fucking go, go, go get it.

1295
01:12:23.206 --> 01:12:24.606
What's the worst thing that can happen?

1296
01:12:25.086 --> 01:12:27.487
You end up back at work, right?

1297
01:12:28.487 --> 01:12:29.788
That's the worst case scenario.

1298
01:12:30.468 --> 01:12:33.289
And it's not a bad worst case scenario.

1299
01:12:33.529 --> 01:12:35.650
In a way, we kind of do live like we're going to live forever.

1300
01:12:36.010 --> 01:12:39.431
When you think about it, because really, you know, neither of us know how long we have left.

1301
01:12:40.191 --> 01:12:43.892
So, there's a movie that really impacted my life when I was a kid.

1302
01:12:43.912 --> 01:12:44.832
It was called Vision Quest.

1303
01:12:45.573 --> 01:12:46.713
And it's a wrestling movie.

1304
01:12:46.953 --> 01:12:51.314
You know, this kid's in high school and he feels like he never really accomplished something.

1305
01:12:51.334 --> 01:12:53.895
He's, you know, he wanted to leave his mark in high school.

1306
01:12:54.335 --> 01:12:59.257
So, he's going to drop a couple weight classes and try to beat the greatest wrestler in, like, the country or something.

1307
01:12:59.677 --> 01:13:00.937
The shoot was the guy's name.

1308
01:13:01.658 --> 01:13:02.558
But he's in class.

1309
01:13:02.578 --> 01:13:02.678
Yeah.

1310
01:13:03.378 --> 01:13:09.403
And there's this, you know, it's like his poetry teacher, his English teacher, whatever it is, is telling a story about a poem.

1311
01:13:09.563 --> 01:13:10.784
And he says, what does this mean to you?

1312
01:13:11.524 --> 01:13:13.786
And the kid, Loudon Swain is his name.

1313
01:13:13.946 --> 01:13:19.770
Loudon Swain says, you know, this little girl's walking through the park and all the leaves are dying and falling off the tree.

1314
01:13:20.251 --> 01:13:23.073
And then she realizes that she's going to die someday, too.

1315
01:13:23.813 --> 01:13:27.596
And then there's this one of the greatest scenes in a movie of all time.

1316
01:13:28.036 --> 01:13:30.198
So he works at a hotel in high school.

1317
01:13:30.218 --> 01:13:30.778
He works at it.

1318
01:13:30.798 --> 01:13:32.200
He's a room service waiter.

1319
01:13:33.000 --> 01:13:37.445
The head chef that works with him every night is always like he's cutting weight and doing all this stuff.

1320
01:13:37.765 --> 01:13:40.048
And every time he's around this guy, this guy's negative.

1321
01:13:40.408 --> 01:13:42.050
Like, what are you doing this for?

1322
01:13:42.530 --> 01:13:44.012
Pick up the fucking thing and eat it.

1323
01:13:44.252 --> 01:13:44.993
Eat some food.

1324
01:13:45.033 --> 01:13:45.633
Do this and that.

1325
01:13:45.653 --> 01:13:47.035
And it's always like shitting on him.

1326
01:13:48.296 --> 01:13:51.339
So he gets to a place where he's getting ready to wrestle the shoot.

1327
01:13:52.602 --> 01:13:58.427
And he meets this girl, falls in love with her and all this shit, and he's willing to blow it all and give it all up.

1328
01:13:59.167 --> 01:14:03.310
And she leaves because she sees that this is happening and she leaves him and he's all fucked up.

1329
01:14:04.011 --> 01:14:04.772
So where does he go?

1330
01:14:05.632 --> 01:14:11.477
He goes to the chef who's always shitting on him because he knows he'll talk him into quitting.

1331
01:14:12.081 --> 01:14:12.341
Fuck it.

1332
01:14:12.361 --> 01:14:13.162
You don't have to do this.

1333
01:14:13.182 --> 01:14:13.903
You don't have to do that.

1334
01:14:14.704 --> 01:14:16.427
He goes to work and the guy's not at work.

1335
01:14:17.168 --> 01:14:18.129
He's supposed to be working.

1336
01:14:18.710 --> 01:14:23.556
So he goes to his apartment, knocks on his door, and the guy's dressed up with a fucking dress shirt and a tie.

1337
01:14:23.596 --> 01:14:24.497
And he's like, what are you doing?

1338
01:14:24.517 --> 01:14:25.058
What's going on?

1339
01:14:25.078 --> 01:14:25.498
You're not at work?

1340
01:14:25.719 --> 01:14:27.581
He's like, well, aren't you wrestling the shoot tonight?

1341
01:14:27.601 --> 01:14:28.182
Yeah.

1342
01:14:28.588 --> 01:14:32.411
And he's like, yeah, but they're going to dock you a day's pay work.

1343
01:14:33.012 --> 01:14:37.935
And this guy goes into basically, I'm fucking sitting in this apartment alone one night.

1344
01:14:38.816 --> 01:14:41.438
And I'm watching TV and there's a guy named Pele.

1345
01:14:41.478 --> 01:14:42.339
Have you ever heard of him?

1346
01:14:43.080 --> 01:14:45.381
And he says, I watched this guy.

1347
01:14:46.142 --> 01:14:53.428
He flips upside down and backwards and kicks the ball into a net and rips his shirt off and runs around the place and...

1348
01:14:54.068 --> 01:14:56.210
And the fucking crowd's going crazy and it's rough.

1349
01:14:56.230 --> 01:14:57.731
Look, I get goosebumps telling you the story.

1350
01:14:58.232 --> 01:15:08.360
So he says, a human being, a species that I'm actually a part of, you know, I'm sitting here alone in my apartment and I start crying, you know.

1351
01:15:09.890 --> 01:15:11.812
It's not the six minutes.

1352
01:15:11.932 --> 01:15:14.255
It's what happens in that six minutes that matters.

1353
01:15:14.295 --> 01:15:18.480
But basically, this movie spoke to me like nothing had ever spoke to me before.

1354
01:15:19.161 --> 01:15:20.582
And I got it.

1355
01:15:21.123 --> 01:15:21.443
You know?

1356
01:15:21.964 --> 01:15:23.165
We don't have time.

1357
01:15:23.325 --> 01:15:24.467
There's not a lot of time.

1358
01:15:24.487 --> 01:15:26.569
And it does seem like we're going to live forever, but we're not.

1359
01:15:26.669 --> 01:15:26.809
But...

1360
01:15:27.610 --> 01:15:32.993
And to these younger people, like 30 years old seems so fucking old to me when I was 18.

1361
01:15:34.614 --> 01:15:35.695
You're 30 like that.

1362
01:15:36.635 --> 01:15:37.896
Don't waste your time.

1363
01:15:38.136 --> 01:15:40.237
Don't be afraid to take a risk.

1364
01:15:40.337 --> 01:15:48.622
Don't be the guy sitting home alone at whatever his age was at that point in your fucking apartment thinking, I could have done more than this.

1365
01:15:48.662 --> 01:15:49.783
I could have been bigger than this.

1366
01:15:49.843 --> 01:15:51.104
I could have been better than this.

1367
01:15:52.324 --> 01:15:55.785
That is, that's the fucking worst thing that can happen to anybody.

1368
01:15:56.245 --> 01:15:57.546
You don't want to be that guy.

1369
01:15:57.766 --> 01:16:01.487
And listen, not everybody is built that way or for that.

1370
01:16:01.507 --> 01:16:07.909
I told you, some people, listen, they want that city job, 401k, the benefits and all that shit.

1371
01:16:07.929 --> 01:16:10.429
They want weekends off and they want holidays off.

1372
01:16:10.869 --> 01:16:12.230
And there's nothing wrong with that.

1373
01:16:13.010 --> 01:16:14.951
We need all types of people in this world.

1374
01:16:15.211 --> 01:16:16.371
But if you believe that.

1375
01:16:17.040 --> 01:16:24.386
that you are an entrepreneur, you believe in something that you want to build, do not be afraid to take the risk.

1376
01:16:25.407 --> 01:16:26.228
It's going to cost you, though.

1377
01:16:27.129 --> 01:16:32.193
It's funny, I was thinking about you talking about your big house in Vegas, but then also the fact that you were there for four days in the last two months.

1378
01:16:32.594 --> 01:16:32.794
Yeah.

1379
01:16:33.034 --> 01:16:35.176
That's actually that behavior that got you the big house in Vegas.

1380
01:16:36.729 --> 01:16:36.949
True.

1381
01:16:36.969 --> 01:16:37.690
Yeah.

1382
01:16:38.311 --> 01:16:40.333
And I wouldn't change a second of it.

1383
01:16:40.373 --> 01:16:41.154
I love this shit.

1384
01:16:41.674 --> 01:16:45.878
I still get up every day, and I'm fired up to get in here and get to the office.

1385
01:16:46.199 --> 01:16:46.939
And I love, like...

1386
01:16:48.353 --> 01:16:49.513
You don't want me to get into this bullshit.

1387
01:16:49.533 --> 01:16:50.414
It's too long or whatever.

1388
01:16:50.454 --> 01:16:54.075
But, you know, I'm working on something right now that I just became fucking obsessed with.

1389
01:16:54.255 --> 01:16:55.175
I became obsessed with it.

1390
01:16:56.256 --> 01:16:59.577
And I got these guys, Tucker, at my office.

1391
01:16:59.737 --> 01:17:01.978
I got this kid, Merriman, at my office.

1392
01:17:02.038 --> 01:17:05.379
And all these guys that are really talented, creative people.

1393
01:17:06.339 --> 01:17:08.080
And I get them in a room with me.

1394
01:17:08.100 --> 01:17:09.200
And we start talking about it.

1395
01:17:09.220 --> 01:17:10.781
And I tell them what my vision is.

1396
01:17:10.801 --> 01:17:11.801
And then they get into it.

1397
01:17:12.161 --> 01:17:14.762
And then they start doing what they do and building their thing.

1398
01:17:14.782 --> 01:17:15.843
And then it's just like, fuck it.

1399
01:17:15.983 --> 01:17:16.243
Mm-hmm.

1400
01:17:16.783 --> 01:17:18.004
I just, I love it, man.

1401
01:17:18.825 --> 01:17:30.177
The team that I have built, you know, when I get in a room with these guys and we start talking, it's incredible what you can build and what you can do and what's available and what you can accomplish.

1402
01:17:30.918 --> 01:17:31.739
And Ari Emanuel, I don't know.

1403
01:17:32.820 --> 01:17:36.164
Ori's this guy, you know, the ultimate all-time super agent.

1404
01:17:36.424 --> 01:17:38.787
You know, he came in and did the deal for the UFC.

1405
01:17:38.827 --> 01:17:42.772
He got the WWE and many, many other things and people he's built in his lifetime.

1406
01:17:43.492 --> 01:17:49.980
And he's the guy that when I come up with something creative and I call him and I'm like, I need $30 million.

1407
01:17:51.081 --> 01:17:51.762
I want to do this.

1408
01:17:54.406 --> 01:17:55.387
He's like, I'll get you the money.

1409
01:17:56.628 --> 01:18:01.472
So I've gotten to a point now where I have all these people that are part of my fucking team.

1410
01:18:02.553 --> 01:18:08.399
And when I come up with something, we all get together and then we make it fucking happen.

1411
01:18:08.639 --> 01:18:10.000
Is there a destination in your mind?

1412
01:18:10.020 --> 01:18:10.080
No.

1413
01:18:11.261 --> 01:18:12.122
There's no destination?

1414
01:18:12.742 --> 01:18:14.644
Bigger, bigger, bigger, bigger, bigger, bigger, bigger.

1415
01:18:14.784 --> 01:18:15.085
And then what?

1416
01:18:15.345 --> 01:18:15.505
Right.

1417
01:18:15.525 --> 01:18:16.386
Well, think about this.

1418
01:18:16.446 --> 01:18:16.946
Then I die.

1419
01:18:18.408 --> 01:18:18.828
Then I die.

1420
01:18:20.748 --> 01:18:21.348
Who gives a shit?

1421
01:18:21.829 --> 01:18:22.109
Right?

1422
01:18:22.209 --> 01:18:26.051
It's this, I can't picture myself like, hey, I made a bunch of money.

1423
01:18:26.071 --> 01:18:27.071
I'm going to fucking retire.

1424
01:18:27.211 --> 01:18:28.032
And do what?

1425
01:18:29.492 --> 01:18:30.033
And do what?

1426
01:18:30.753 --> 01:18:31.033
You know?

1427
01:18:31.873 --> 01:18:33.514
I probably take four, not this year.

1428
01:18:33.554 --> 01:18:34.315
I'm fucked this year.

1429
01:18:34.355 --> 01:18:37.256
But I take four great vacations a year.

1430
01:18:37.916 --> 01:18:38.136
Right?

1431
01:18:39.057 --> 01:18:41.518
And if my wife had her way, it'd be 15 days.

1432
01:18:41.638 --> 01:18:46.260
But, you know, her and I are battling over a vacation this year.

1433
01:18:46.881 --> 01:18:47.121
But...

1434
01:18:48.523 --> 01:18:49.384
I couldn't imagine.

1435
01:18:49.804 --> 01:18:53.687
By the time I'm done with my vacation, I can't wait to get back to work.

1436
01:18:53.927 --> 01:18:55.488
I'm so excited to get back to work.

1437
01:18:55.588 --> 01:18:57.089
Do you enjoy the vacations?

1438
01:18:57.269 --> 01:18:57.569
Yeah, yeah.

1439
01:18:58.130 --> 01:18:59.751
It takes me a couple days, right?

1440
01:19:00.111 --> 01:19:08.177
I mean, anybody who runs a big business and understands this, you get there and you're shaking off the shit that's going on and all this stuff.

1441
01:19:08.517 --> 01:19:11.779
And then by like day three, I'm in, you know?

1442
01:19:12.680 --> 01:19:21.825
I enjoy myself, I enjoy hanging out with my kids, and then by the end, I'm back on the phone going, I'm coming home, everybody get fucking ready.

1443
01:19:21.845 --> 01:19:23.026
I'm coming home.

1444
01:19:23.666 --> 01:19:29.889
One of the things that is obvious speaking to you is that self-awareness really is the advice that you've sort of given today because

1445
01:19:30.990 --> 01:19:32.851
I imagine a lot of people wouldn't like your life.

1446
01:19:33.091 --> 01:19:36.732
They would find it miserable, whereas you find it so exciting.

1447
01:19:37.233 --> 01:19:38.293
And I think that's- That's true.

1448
01:19:38.313 --> 01:19:45.276
It's a really important point of nuance when we have these conversations, which is you're not necessarily saying, from what I hear, that everybody should have your life.

1449
01:19:45.296 --> 01:19:47.597
You're saying just like, be aware of who you are.

1450
01:19:47.897 --> 01:19:48.777
And this is who you are.

1451
01:19:49.037 --> 01:19:49.237
100%.

1452
01:19:49.257 --> 01:19:51.078
And you're just giving everything to who you are.

1453
01:19:51.158 --> 01:19:51.338
Yep.

1454
01:19:51.758 --> 01:19:56.820
And even when we hire at the UFC, like the woman on the other side of this wall right here, Linnea Breckenridge, animal.

1455
01:19:57.201 --> 01:19:57.441
Animal.

1456
01:19:58.381 --> 01:20:02.062
animal and brilliant and just fucking, I have so much respect for her.

1457
01:20:02.542 --> 01:20:11.144
Then I got Craig Borsari, I got Hunter Campbell, I have all these guys that work for me and they are all killers, right?

1458
01:20:11.904 --> 01:20:17.246
Then you go, and there's people that come in and they work nine to five and it takes all types.

1459
01:20:17.906 --> 01:20:20.526
I'm not looking for 650 fucking killers.

1460
01:20:20.766 --> 01:20:23.187
But the ones that work close to you, they need to be killers.

1461
01:20:23.207 --> 01:20:26.988
You can't be within a fucking, a mile of me if you're not a fucking killer.

1462
01:20:27.148 --> 01:20:27.348
Yes.

1463
01:20:28.667 --> 01:20:29.828
But it takes all types.

1464
01:20:30.109 --> 01:20:33.993
And like you said, I'm not saying my life is the life for everybody.

1465
01:20:34.033 --> 01:20:35.495
It's the furthest thing from it.

1466
01:20:36.656 --> 01:20:41.982
That's why I say some of these kids that think they want to be entrepreneurs, they don't know what it really takes.

1467
01:20:42.503 --> 01:20:42.583
And

1468
01:20:44.509 --> 01:20:50.674
There's plenty of guys who have been entrepreneurs and made that, you know, the kids call it the bag.

1469
01:20:50.834 --> 01:20:52.415
They made the bag and they fucking run.

1470
01:20:52.675 --> 01:20:53.476
And that's it.

1471
01:20:53.576 --> 01:20:54.156
That's a wrap.

1472
01:20:54.216 --> 01:20:57.319
And they go do other things they want to do.

1473
01:20:57.459 --> 01:21:01.482
But this beautiful thing, so I'm a big motorcycle guy, right?

1474
01:21:02.162 --> 01:21:05.485
And I remember I always used to say.

1475
01:21:06.666 --> 01:21:14.373
When I get to a certain point, I'm going to get my buddies together and my cousins, and we're just going on these incredible rides all around the United States.

1476
01:21:15.274 --> 01:21:16.535
And then I started getting older.

1477
01:21:16.595 --> 01:21:18.777
I'm like, fuck, I'm in my 40s.

1478
01:21:19.317 --> 01:21:20.658
When do I think I'm going to do this?

1479
01:21:21.279 --> 01:21:23.521
So every year, I don't give a shit.

1480
01:21:24.101 --> 01:21:28.165
I carve out, and we go to a destination, and we fucking ride motorcycles.

1481
01:21:28.645 --> 01:21:30.027
Now, everybody that I've known...

1482
01:21:31.027 --> 01:21:37.829
Once they get to a certain age, when I say men start to get softer when they get old, they feel like they can't handle the bikes anymore, right?

1483
01:21:38.249 --> 01:21:39.169
And they stop riding.

1484
01:21:40.850 --> 01:21:47.271
If and when I get to that point, I don't know if that will happen to me, but if it does, I own like 30 fucking motorcycles.

1485
01:21:48.031 --> 01:21:49.592
I'm going to ship them all to Italy.

1486
01:21:50.432 --> 01:21:51.052
This is Italy.

1487
01:21:51.412 --> 01:21:53.093
I'm going to ship them to the top of Italy.

1488
01:21:53.633 --> 01:21:57.974
I'm going to have a truck, have all my bikes in it, and I'm going to ride them all the way down to the Amalfi Coast.

1489
01:21:59.120 --> 01:22:02.521
And then I'll just leave the keys and I'm going to leave them on the side of the fucking road in Italy.

1490
01:22:02.741 --> 01:22:03.541
I'll leave them all there.

1491
01:22:04.001 --> 01:22:06.041
That's going to be my last fucking ride of my life.

1492
01:22:08.482 --> 01:22:12.482
Send me a text when you do that and I'll be waiting down there.

1493
01:22:12.642 --> 01:22:16.303
Dana, we have a closing tradition on this podcast where the last guest leaves a question for the next, not knowing who they're leaving it for.

1494
01:22:16.803 --> 01:22:23.044
The question left for you is, if you could only complete one more major goal, what would it be and why?

1495
01:22:26.165 --> 01:22:26.885
I've already built

1496
01:22:28.634 --> 01:22:31.877
the biggest fight brand to ever exist.

1497
01:22:32.077 --> 01:22:35.400
You know, um, now I'm getting into boxing.

1498
01:22:36.041 --> 01:22:36.922
I got power slap.

1499
01:22:38.483 --> 01:22:52.436
My goal over the next, it's a seven year goal because I have seven years and my paramount deal to build the biggest combat sports brand that is already dead.

1500
01:22:52.737 --> 01:22:54.118
But to a level,

1501
01:22:55.878 --> 01:22:57.821
that it just can't be replicated again.

1502
01:22:57.841 --> 01:23:04.508
It's just like when I'm dead, it's going to be impossible to beat what I've built by the time my life is up.

1503
01:23:04.829 --> 01:23:07.652
Speaking of haters, there's a lot of people saying that you can't do it in boxing.

1504
01:23:07.832 --> 01:23:08.373
It's different.

1505
01:23:08.653 --> 01:23:10.576
I've heard them all say, this is 150 years old.

1506
01:23:10.796 --> 01:23:12.478
You can't do what you did in UFC in boxing.

1507
01:23:13.316 --> 01:23:14.337
How about power slab?

1508
01:23:14.657 --> 01:23:14.857
Yeah.

1509
01:23:15.237 --> 01:23:15.437
Right?

1510
01:23:15.537 --> 01:23:19.780
I mean, you want to see something that people think doesn't work and isn't right and isn't possible.

1511
01:23:20.440 --> 01:23:22.661
But again, I love it.

1512
01:23:22.701 --> 01:23:27.224
That's all the fuel that I love hearing that and people telling me what you can't do.

1513
01:23:27.624 --> 01:23:34.187
And everybody who's watching this right now is going to deal with some level of people telling you what you can't do and what's impossible.

1514
01:23:34.968 --> 01:23:36.068
Nothing is impossible.

1515
01:23:36.388 --> 01:23:37.829
And literally...

1516
01:23:39.770 --> 01:23:44.031
At UFC headquarters, the only thing you can't say is no.

1517
01:23:45.211 --> 01:23:46.171
I don't accept no.

1518
01:23:47.012 --> 01:23:48.352
Don't tell me this can't happen.

1519
01:23:48.892 --> 01:23:50.712
You know, on Craig Borsari again, I dropped.

1520
01:23:51.952 --> 01:23:54.733
Tom Brady hit me up and says, hey, I'm in town.

1521
01:23:54.753 --> 01:23:55.513
You want to go to U2?

1522
01:23:55.693 --> 01:23:56.273
I'm like, U2?

1523
01:23:56.313 --> 01:23:56.873
Where's U2?

1524
01:23:56.933 --> 01:23:57.374
The Sphere.

1525
01:23:57.554 --> 01:24:00.034
Their first, I went to the Sphere and I saw it.

1526
01:24:00.634 --> 01:24:01.774
And I was like, holy shit.

1527
01:24:02.114 --> 01:24:03.655
The star of this show is the Sphere.

1528
01:24:05.155 --> 01:24:05.896
I called Borsari.

1529
01:24:05.936 --> 01:24:08.077
I said, I don't know what you're doing next weekend, but cancel it.

1530
01:24:08.097 --> 01:24:10.539
You and the crew are coming to the U2 concert.

1531
01:24:10.659 --> 01:24:10.859
Come.

1532
01:24:11.160 --> 01:24:11.740
I want to do this.

1533
01:24:12.581 --> 01:24:13.041
And we did it.

1534
01:24:13.321 --> 01:24:16.744
The president leans over to me and says, we should do a fight at the White House.

1535
01:24:17.765 --> 01:24:18.185
Yes, sir.

1536
01:24:18.265 --> 01:24:18.645
I agree.

1537
01:24:18.685 --> 01:24:19.946
We should do a fight at the White House.

1538
01:24:20.006 --> 01:24:21.708
And then now Craig Borsari came to me.

1539
01:24:22.448 --> 01:24:24.509
with his own idea that I think is fucking brilliant.

1540
01:24:24.969 --> 01:24:26.150
And I'm working on that one now.

1541
01:24:26.430 --> 01:24:27.891
But we don't say no at the UFC.

1542
01:24:28.091 --> 01:24:37.636
It's just, we always, whatever people think is impossible and can't be done, not only will we do it, we'll do it at a level that just blows people's minds.

1543
01:24:37.937 --> 01:24:39.598
Why will you win at boxing?

1544
01:24:40.318 --> 01:24:43.219
First of all, boxing was my first love.

1545
01:24:44.100 --> 01:24:47.482
And I knew the sport was broken as it started to decline.

1546
01:24:47.542 --> 01:24:50.343
And I just, I know how to fix it.

1547
01:24:50.524 --> 01:24:51.264
I know what to do.

1548
01:24:54.046 --> 01:24:59.250
You and I got to get together again in like five years and talk about boxing again and watch what we do.

1549
01:24:59.951 --> 01:25:01.472
Watch what we do over the next five years.

1550
01:25:01.972 --> 01:25:09.698
I mean, I'm already two years ahead of where I thought I would be because the guys that are doing it right now are just so bad at doing it.

1551
01:25:11.119 --> 01:25:22.732
And I should have known that going in, but, you know, I give everybody the benefit of the doubt, and I don't look at anybody and say, oh, yeah, let's not take this guy serious.

1552
01:25:22.772 --> 01:25:26.316
I take everybody serious, and I love to compete.

1553
01:25:26.716 --> 01:25:29.660
And if you say you want to compete with me, I look at competing as a fight.

1554
01:25:29.680 --> 01:25:31.141
Are you talking about Eddie Hearn?

1555
01:25:31.822 --> 01:25:32.542
Talk about all of them.

1556
01:25:33.082 --> 01:25:33.622
Every one of them.

1557
01:25:33.662 --> 01:25:34.663
Eddie Hearn is weak.

1558
01:25:35.403 --> 01:25:37.563
Eddie Hearn, his dad built that business.

1559
01:25:37.583 --> 01:25:38.584
His dad's a real guy.

1560
01:25:38.724 --> 01:25:43.665
Like his dad's, as I get deeper into this thing, his dad is the guy.

1561
01:25:44.085 --> 01:25:45.385
And I see it in Frank Warren.

1562
01:25:45.925 --> 01:25:47.485
Frank Warren just came out recently.

1563
01:25:47.545 --> 01:25:48.686
He hasn't talked any shit.

1564
01:25:49.106 --> 01:25:50.166
He hasn't said anything.

1565
01:25:51.506 --> 01:25:54.427
He's been completely silent through this thing.

1566
01:25:54.907 --> 01:25:57.108
And I just saw an interview with him the other day.

1567
01:25:57.328 --> 01:25:58.328
Frank Warren is like a...

1568
01:25:59.428 --> 01:26:00.609
Frank Warren's the real guy.

1569
01:26:01.889 --> 01:26:03.430
Eddie's not the guy.

1570
01:26:03.570 --> 01:26:04.511
Eddie's dad is the guy.

1571
01:26:05.151 --> 01:26:06.572
And I'm not saying this to shit on Eddie.

1572
01:26:06.592 --> 01:26:07.432
I'm just being honest.

1573
01:26:08.032 --> 01:26:09.553
And I don't dislike Eddie.

1574
01:26:10.434 --> 01:26:12.095
I don't dislike him.

1575
01:26:12.135 --> 01:26:12.955
But he's not the guy.

1576
01:26:13.355 --> 01:26:14.196
His dad's the guy.

1577
01:26:15.116 --> 01:26:15.876
And Frank Warren.

1578
01:26:16.297 --> 01:26:18.158
Frank Warren, I just saw this interview with him.

1579
01:26:18.198 --> 01:26:19.758
I was like, fucking love it.

1580
01:26:19.898 --> 01:26:20.119
Why?

1581
01:26:20.579 --> 01:26:21.980
He's just like, you know what?

1582
01:26:22.640 --> 01:26:24.901
All this fucking talking and all this fucking bullshit.

1583
01:26:25.521 --> 01:26:26.542
Let's fucking fight.

1584
01:26:27.222 --> 01:26:28.323
You know, he's like, and I'm like...

1585
01:26:28.903 --> 01:26:30.064
Yeah, that's the guy.

1586
01:26:31.004 --> 01:26:33.225
And a few other things that I've seen with Frank Warren.

1587
01:26:33.705 --> 01:26:35.466
Frank Warren's like a fucking real guy.

1588
01:26:35.886 --> 01:26:37.907
Eddie Hunt's work rate is impressive.

1589
01:26:38.387 --> 01:26:45.630
I remember seeing him one day in New York, and I remember him standing there for like six, seven hours with the media just doing like every single blog.

1590
01:26:45.970 --> 01:26:47.031
And we go, what the fuck is he doing?

1591
01:26:47.051 --> 01:26:50.012
And he just did every... On this rooftop in the heat of New York.

1592
01:26:50.032 --> 01:26:53.234
He's responding to every little fucking thing that's going on.

1593
01:26:53.274 --> 01:26:55.635
And it's just like, the truth is...

1594
01:26:56.995 --> 01:27:02.417
nobody's done more to try to hurt the AJ Fury fight than Eddie Hearn.

1595
01:27:03.157 --> 01:27:10.580
It's like he's, I don't know, I hope AJ owns a piece of matchroom.

1596
01:27:11.800 --> 01:27:14.541
Eddie Hearn's dad is, Barry Hearn's a real fucking guy.

1597
01:27:14.661 --> 01:27:15.281
He's the guy.

1598
01:27:16.281 --> 01:27:23.884
And Frank Warren, these old school fucking hard dudes that, you know, when I see them talk, yeah, I get it.

1599
01:27:25.025 --> 01:27:28.827
I see through all the bullshit and I know who's who and what's what.

1600
01:27:29.668 --> 01:27:33.009
Having interviewed both of you, what I find exciting is you're both absolutely relentless.

1601
01:27:34.090 --> 01:27:41.234
And so it's funny because there's the fight business and then there's this other fight business going on above the fight business, which I think is quite interesting as a fight fan.

1602
01:27:42.054 --> 01:27:44.575
Dana, thank you so much for being so generous with your time.

1603
01:27:44.715 --> 01:27:47.057
I've been a fan of the UFC for the longest, longest ever time.

1604
01:27:47.097 --> 01:27:47.157
And

1605
01:27:47.777 --> 01:27:49.318
It's remarkable what you've done.

1606
01:27:49.618 --> 01:27:54.701
And so it's super inspiring for me as an entrepreneur, but also, yeah, you expand the paradigm of what is possible.

1607
01:27:54.761 --> 01:27:56.922
So thank you so much for taking the time and giving me this privilege.

1608
01:27:56.962 --> 01:27:58.623
Wait till you see what we do in the next seven years.

1609
01:27:58.923 --> 01:27:59.363
I can't wait.

1610
01:27:59.383 --> 01:28:00.044
Me too.