WEBVTT

1
00:00:00.000 --> 00:00:03.760
I think it's so valuable to to pay for mentorships and pay for

2
00:00:04.720 --> 00:00:10.640
You know people who are ahead of you to to to give you perspective that you lack because a lot of times it's beliefs

3
00:00:10.640 --> 00:00:14.960
It's the things that you don't see that kill you right and that and that prevent you from succeeding

4
00:00:16.000 --> 00:00:18.960
Welcome to the game where we talk about how to get more customers how to make more

5
00:00:18.960 --> 00:00:21.680
Procure and how to keep them longer in the many failures and lessons

6
00:00:21.680 --> 00:00:24.080
We have learned along the way. I hope you enjoy and subscribe

7
00:00:24.640 --> 00:00:29.600
What's going on everyone? I want to tell you a story that was really impactful for me earlier on in my life

8
00:00:30.240 --> 00:00:32.880
In my business career and it was when Layla and I

9
00:00:34.480 --> 00:00:38.640
Went to the Pirate to have mastered my now if you've ever you know listen to my podcast or you've been on this channel

10
00:00:39.120 --> 00:00:41.120
I've talked about this before

11
00:00:41.120 --> 00:00:45.920
But it was one of the most impactful experiences of my life and it was because I had multiple mentors who made more than me

12
00:00:47.200 --> 00:00:53.440
Speak belief into me and also made sure that I capitalized on the fat pitch all right, and so I'll tell you how this went so I was

13
00:00:54.240 --> 00:00:56.800
Layla and I just got married. This is 2017 May

14
00:00:57.600 --> 00:01:01.040
We had just gone from you know me almost losing everything

15
00:01:01.920 --> 00:01:09.120
To this business that we had just shifted from a done for you flying out doing gym turnarounds to a consulting service

16
00:01:10.000 --> 00:01:12.000
teaching other people how to do our model

17
00:01:12.480 --> 00:01:17.200
And we were doing we were like in our second month and doing 350,000 a month. It was insane

18
00:01:18.320 --> 00:01:24.080
And it was just Layla me and an assistant over the selling over the kitchen table. It was absolutely bananas

19
00:01:24.480 --> 00:01:25.280
um

20
00:01:25.280 --> 00:01:29.200
I didn't even know we made more money than I knew what to even do with it was it was it was crazy

21
00:01:29.200 --> 00:01:31.920
You know, I mean we're living on $1200 a month and and taking home

22
00:01:32.960 --> 00:01:35.360
340 of 350,000 a month. It was crazy

23
00:01:36.240 --> 00:01:40.400
It's anyways. I got invited to an eight-figure mastermind and clearly if you're doing the math there

24
00:01:40.400 --> 00:01:43.120
I'm not making eight figures and I felt like really out of place

25
00:01:43.120 --> 00:01:45.120
I was like are you sure you want me to come and he was like yeah, dude

26
00:01:45.120 --> 00:01:47.360
You're gonna like he's like you're in a blow past eight figures

27
00:01:48.080 --> 00:01:50.560
And so first person that spoke into me was Russell

28
00:01:51.200 --> 00:01:52.720
Which is why I'm always grateful for that

29
00:01:53.360 --> 00:01:55.840
And so he saw something in me that I couldn't see for myself

30
00:01:55.840 --> 00:02:00.080
Which is why I think it's so valuable to to pay for mentorships and pay for

31
00:02:01.360 --> 00:02:06.480
You know people who are ahead of you to to to give you perspective that you lack because a lot of times

32
00:02:06.480 --> 00:02:11.280
It's beliefs. It's the things that you don't see that kill you right and that and that prevent you from succeeding

33
00:02:12.000 --> 00:02:14.000
And so anyways, we get to this event

34
00:02:14.000 --> 00:02:18.240
I'm super nervous to speak because all these guys are like Titan and they're all doing you know 10 million 20 million 30 million

35
00:02:18.720 --> 00:02:21.360
And I think Russell the time there. I think they were doing 35

36
00:02:22.800 --> 00:02:25.680
To show you how long ago it was because now I think they're doing 150 and

37
00:02:26.400 --> 00:02:27.360
uh

38
00:02:27.360 --> 00:02:29.920
I got up there was finally my turn and I you know

39
00:02:29.920 --> 00:02:34.640
I wrote on the board and I told how our whole process worked and how how much money our gyms are making on average and

40
00:02:36.560 --> 00:02:38.560
Jason Fladley and

41
00:02:38.800 --> 00:02:42.960
Actually, I'll start with Alex Tarfin say so Alex Tarfin was in the room and he's like you have a hundred million dollar business right now

42
00:02:43.600 --> 00:02:45.440
And you don't even know it

43
00:02:45.440 --> 00:02:48.160
And I remember feeling like the air was sucked out of the room

44
00:02:49.120 --> 00:02:52.640
Because I felt all of a sudden I was like really proud of what I had accomplished but

45
00:02:53.920 --> 00:02:55.120
uh

46
00:02:55.120 --> 00:02:59.680
All these guys made so much more money than me that they were they were like dude you need to like you need to step on the gas

47
00:02:59.840 --> 00:03:03.600
And I was like what they're like you've got a huge thing in front of you if you if you like

48
00:03:04.160 --> 00:03:08.240
Like you need to take advantage of this and at the time I was saying how is like okay?

49
00:03:08.240 --> 00:03:12.240
We're making 350 a month and I'm gonna start a supplement company and they're like why would you want to start a supplement company

50
00:03:12.320 --> 00:03:16.000
Just double your ad spend because you're not spending anything on ads right now and I was like

51
00:03:16.560 --> 00:03:20.960
Okay, I guess I'll do that because I listen to these guys because I made more money than me. I was like all right and so

52
00:03:21.920 --> 00:03:24.640
That was end of my end all so rather than starting another business

53
00:03:24.720 --> 00:03:28.960
I just kept doing the thing that I was doing which ended up being an amazing piece of advice for them to give me

54
00:03:28.960 --> 00:03:31.440
And I probably would have sabotaged myself. I had not paid for that

55
00:03:31.520 --> 00:03:36.400
So it's like if you ever they have the opportunity to spend more than you're probably comfortable with to be surrounded by people who make a lot more money than you

56
00:03:36.400 --> 00:03:39.360
You will almost always disproportionately and every time in my life

57
00:03:39.360 --> 00:03:43.200
I've always disproportionately moved up faster when I can surround myself and figure out

58
00:03:43.360 --> 00:03:46.400
I want them to speak into me and tell me what I cannot see

59
00:03:47.040 --> 00:03:52.000
Right, I'm like tell me what I'm missing. What am I not seeing that you can see right because for whatever your businesses

60
00:03:52.000 --> 00:03:56.560
Right or whatever your skill set is I'm sure that there's if someone who's who's doing something that you are very good at

61
00:03:56.560 --> 00:03:59.440
You can immediately see what's going on. It doesn't take it. It takes you two seconds

62
00:03:59.440 --> 00:04:02.480
Right, you're like oh, this is what's wrong. This is wrong. It's wrong. When I look at a business now

63
00:04:02.480 --> 00:04:04.800
I could be like oh, this is the issue, right? It's immediate

64
00:04:04.960 --> 00:04:08.800
But I did when you don't have the context you just run your head in the wall wondering what's going on

65
00:04:08.880 --> 00:04:10.800
Right, so anyways after the

66
00:04:11.760 --> 00:04:16.080
My little presentation was over Jason Fladdling came up to me and he had done a hundred million dollars on webinars

67
00:04:16.080 --> 00:04:20.720
And I was like man this guy's super smart and he was you know, he's really aggressive and bright

68
00:04:20.720 --> 00:04:22.320
And I was like man, we can't have figure something out

69
00:04:23.200 --> 00:04:26.240
Or I don't want to say anything stupid and so anyways he comes up to me and he said

70
00:04:28.480 --> 00:04:33.440
You need to 10x overnight and I was like what he said if you what you're saying is true

71
00:04:33.520 --> 00:04:35.200
And you're making gyms this much money

72
00:04:35.360 --> 00:04:40.480
He's like someone bigger than you who already has all your customer base is going to take everything you have and distribute it

73
00:04:42.000 --> 00:04:47.120
I was like what he's like they're going to take everything you have and just destroy you before you even have a chance

74
00:04:48.560 --> 00:04:52.720
And I just felt even worse after this right for this pit in my stomach and then he leaned into me

75
00:04:53.520 --> 00:04:56.240
And he said when it when it gets easy is when you go hard

76
00:04:57.440 --> 00:05:00.720
And I remember how much I was shaken by that and Leila was right next to me

77
00:05:00.720 --> 00:05:02.560
And I was like when it gets easy is when I go hard

78
00:05:03.200 --> 00:05:05.200
When it gets easy is when you go hard

79
00:05:06.160 --> 00:05:10.480
And the biggest gift I got from those guys there was that this was my fat pitch

80
00:05:13.120 --> 00:05:18.240
Real quick guys if you can think about how you found this podcast somebody probably tweeted it told you about it

81
00:05:18.400 --> 00:05:22.800
Shared it on Instagram or something like that the only way this grows is through word of mouth

82
00:05:23.040 --> 00:05:26.240
And so I don't run ads. I don't do sponsorships. I don't sell anything

83
00:05:26.320 --> 00:05:31.200
My only ask is that you continue to pay it forward to whoever showed you or however you found out about this podcast

84
00:05:31.200 --> 00:05:35.760
That you do the exact same thing. So if it was a review if it was a post if you do that

85
00:05:35.760 --> 00:05:38.400
It would mean the world to me and you'll throw some good karma out there for another entrepreneur

86
00:05:40.800 --> 00:05:41.520
Right

87
00:05:41.520 --> 00:05:49.040
There are only a handful of opportunities that present themselves in the course of you know entrepreneurs career where you have the opportunity

88
00:05:49.040 --> 00:05:55.440
You have the skill um and like basically the stars align right now that being said you have to develop the skill

89
00:05:55.520 --> 00:05:59.200
So that when the opportunity presents itself you can knock it out of the park and step up to the plate

90
00:05:59.840 --> 00:06:01.040
but

91
00:06:01.040 --> 00:06:02.800
When I listen to you know

92
00:06:02.800 --> 00:06:07.360
Warren Buffett and he talks about the investments right they they choose very sparingly

93
00:06:07.840 --> 00:06:12.160
What things they're going to invest in but when they do they back they load the truck up they go all in

94
00:06:12.560 --> 00:06:17.600
You know you find your sphere of confidence in and you just get pitches all day long right just like a baseball analogy

95
00:06:17.600 --> 00:06:20.640
You get pitched over and over but you have no strikeouts right there's no way to strike out

96
00:06:20.880 --> 00:06:26.000
You just have to wait and wait and wait until you get the perfect pitch that fat pitch that's in your sweet spot

97
00:06:26.320 --> 00:06:30.640
And then you step up and you knock it out of the park and if you look at the people who are the wealthiest in the world

98
00:06:31.600 --> 00:06:34.080
Invariably the vast majority

99
00:06:35.760 --> 00:06:41.280
Made their money with one vehicle they made all of their wealth or the vast majority of their wealth with one vehicle

100
00:06:41.360 --> 00:06:48.080
And then after they made their wealth then they diversified right and so this is one of the big issues that I feel like I see in the internet

101
00:06:48.080 --> 00:06:54.240
Culture in the Instagram culture is they're like you got to like they you know billionaires have seven you know revenue streams

102
00:06:54.800 --> 00:06:57.600
Yes, but they didn't have that to get there right now

103
00:06:57.600 --> 00:06:58.880
I have lots of revenue streams

104
00:06:58.880 --> 00:07:04.400
But I didn't have that building this right and so the idea is it looks much more like an umbrella

105
00:07:04.480 --> 00:07:08.640
You've got one straight path all the way up on one vehicle where you're all in invested

106
00:07:08.640 --> 00:07:13.440
Which is your business most of the time or your career and then it balloons out

107
00:07:13.520 --> 00:07:17.440
Then it umbrellas out and then you sprinkle those investments and other thing because you're overly

108
00:07:17.760 --> 00:07:19.440
leveraged in one business

109
00:07:19.440 --> 00:07:20.720
but

110
00:07:20.720 --> 00:07:25.440
Every single one of the most of the guys that you see all of them came from one one thing that made their money

111
00:07:25.760 --> 00:07:30.240
And then they sprinkled it out on top of the other vehicles and so

112
00:07:31.520 --> 00:07:36.560
If you listen to Gary V even he talked about one of his biggest regrets was how when Google ads were really cheap

113
00:07:36.560 --> 00:07:42.240
That he should have spent more for one library and all of these things kind of the collided at the same time in my life where I had

114
00:07:42.240 --> 00:07:43.520
You know, I'm listening to Gary

115
00:07:43.520 --> 00:07:48.400
He was saying you know, I wish I had spent more right and I had Jason saying hey when it gets easy

116
00:07:48.480 --> 00:07:52.240
When you need to go hard all these guys are gonna take all your stuff and then you know sharpen saying hey

117
00:07:52.320 --> 00:07:55.200
You've got a hundred million dollar company and you don't even know it and then you know

118
00:07:55.200 --> 00:07:58.080
Russell's like you're gonna blow past day figures and all of this stuff was spoken into me

119
00:07:58.080 --> 00:08:02.080
When I was just a kid like you got to understand like I don't know anything like I knew nothing

120
00:08:02.240 --> 00:08:07.280
We're doing three hundred thousand a month and I was like holy crap like what is going on is this legal

121
00:08:07.840 --> 00:08:10.960
I don't want to mess it up like it's just like holy you know and

122
00:08:12.240 --> 00:08:14.400
And so but because of their encouragement

123
00:08:15.120 --> 00:08:19.520
Rather than a distract myself and start another business right all we did

124
00:08:20.400 --> 00:08:24.320
Is we I followed what they said I said I five x my announcement and

125
00:08:25.200 --> 00:08:29.040
And then it just took off like a frickin rocket you know, I mean we went from you know

126
00:08:29.040 --> 00:08:32.720
350 to 1.5 million in the next like five months as in per month

127
00:08:33.280 --> 00:08:36.960
And so it was just bonkers and I just listened to what they had said

128
00:08:37.680 --> 00:08:38.560
and

129
00:08:38.560 --> 00:08:40.160
So my my

130
00:08:40.240 --> 00:08:44.640
My takeaway from this and me sharing this story is that I don't know what pitches you have in front of you

131
00:08:45.360 --> 00:08:49.280
There are only a certain amount of times where we're gonna get that fat pitch

132
00:08:49.840 --> 00:08:54.800
And I think we my the point of this video is that if it is easy for you right now

133
00:08:55.760 --> 00:09:00.960
This is the time to step up. I was talking to some entrepreneurs that were younger not that long ago and they went from

134
00:09:01.600 --> 00:09:06.720
You know next to nothing I think not next to nothing. I think they were doing that and that sounds horrible

135
00:09:06.720 --> 00:09:08.800
What about to say so they were doing like one or two million dollars a year

136
00:09:09.760 --> 00:09:14.560
I didn't mean it like that, but their last month they they made like 20 or 30 thousand dollars in their last month

137
00:09:14.560 --> 00:09:19.200
The year and then the next month they they'd hit this offer out of the freaking park and they

138
00:09:19.760 --> 00:09:24.000
They did three million and they did five million the next month in revenue. I mean that's its sanity

139
00:09:24.240 --> 00:09:24.640
I mean

140
00:09:24.640 --> 00:09:28.560
I've never heard of anything growing that fast without like a jv

141
00:09:28.560 --> 00:09:31.760
You know like some sort of joint venture thing like never in my life. I've heard something grow that fast

142
00:09:32.880 --> 00:09:33.840
And

143
00:09:33.920 --> 00:09:40.560
They're like yeah, you know, we're trying to like enjoy the fruits of our labor and you know kind of like not spend a ton of time on the business

144
00:09:40.560 --> 00:09:48.000
You know to on the business and I want it and I got to have the opportunity to be the the older person in the situation because I could see in them

145
00:09:48.000 --> 00:09:51.040
What I imagine people saw on me which is like

146
00:09:51.760 --> 00:09:57.920
You've got a hot one right now like you need to ride it hard like when like strike when the iron is hot

147
00:09:58.240 --> 00:10:02.000
Right when the fat pitch comes you step up and you put everything you've got into it

148
00:10:02.320 --> 00:10:07.120
And so like this is not the time to try and figure out work life balance because you're gonna have this finite window

149
00:10:07.360 --> 00:10:09.360
We're gonna make disproportionate amounts of money

150
00:10:09.360 --> 00:10:11.840
We're gonna make your generational wealth in this short gap

151
00:10:12.240 --> 00:10:18.400
And we just have to hope that when that opportunity presents itself we take full advantage right if you're going to California

152
00:10:18.960 --> 00:10:22.800
And during the gold rush in 1849 and you start panning for gold and you start getting gold

153
00:10:22.960 --> 00:10:25.600
That's not the time to say you know what I've made it

154
00:10:25.760 --> 00:10:29.280
I'm gonna stay home. I'm only gonna pan you know for gold an hour or two a day

155
00:10:30.320 --> 00:10:32.640
Of course not right because you'd be like I got a pen

156
00:10:32.640 --> 00:10:35.520
I got to take his time to say as much gold out of this river as humanly possible

157
00:10:35.680 --> 00:10:38.640
It seems obvious to us from the outside, but when you're in it

158
00:10:38.640 --> 00:10:40.960
You have all these other things that are going on in your mind

159
00:10:41.440 --> 00:10:44.640
Right and the thing is is that opportunity like many are finite right

160
00:10:44.640 --> 00:10:48.560
There's a defined period of time where you're gonna be able to ride that wave and be early on it and crush it

161
00:10:49.040 --> 00:10:53.680
And so most people who are very wealthy had one big pitch that they swung hard on

162
00:10:54.240 --> 00:10:58.160
And and then after they've made it then they sprinkle their other investments

163
00:10:58.160 --> 00:11:02.560
Just don't try and reverse engineer the wrong sequence and so anyways

164
00:11:03.280 --> 00:11:05.920
Hope this is value before you it was a huge moment in my life

165
00:11:06.160 --> 00:11:08.640
I don't know where you're at. I don't know if your fat pitch is coming

166
00:11:08.640 --> 00:11:13.280
I don't know if it already came and you wish you'd swung harder or you're on the plate right now in the balls right in front of you

167
00:11:13.280 --> 00:11:14.640
I don't know where you're at

168
00:11:14.640 --> 00:11:17.840
But hopefully this this story that changed my life

169
00:11:18.800 --> 00:11:22.480
Can help someone else. So anyways lots of love. Keep being awesome. I'm gonna catch you guys on the website. Bye

170
00:11:23.680 --> 00:11:26.160
You