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I had a fun, I think, topic for today, and I'm calling this becoming an expert business

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person with everything you already know how to do.

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And the reason I'm titling it that is because I've been having long conversations with Dr.

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Cashy and that's kind of what he and I do on the weekends, which is talk about life

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and business and all that kind of fun stuff.

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And one of the things that became more and more apparent and that continues to become more

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apparent to Layla and I as our business continues to grow and as we grow is that a lot of

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times the advancing in business doesn't have to do with anything new, but has to do with

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remembering the basics.

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And before you check out for a second, be like, oh, hold on, it's about the basics.

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Like, I think that there's something really, really profound in this message and it's

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that, like, for example, with sleeping more, I made a piece of content about sleeping

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more and there was tons and tons and tons of positive feedback and I appreciate that.

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But what's fascinating is that like the people who are the most in shape are the people

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who do the basics consistently, right?

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That's what they do.

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And so I think that what becoming an expert or what becoming more and more advanced is not

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necessarily learning, quote, advanced tactics or advanced techniques, but it's literally

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never not doing the basics, never not doing the fundamentals.

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And so if you were to think that you visited a business, right, what's up, Amy?

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You go to a business and you're like, wow, this sandwich shop is amazing, right?

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Everyone, like, I came in, they greeted me with a smile, they said my name, they remembered

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my order.

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And then when, like, and everything was fresh and it was toasted and it was well wrapped

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and it wasn't dripping, you know, I mean, my bag wasn't soggy and all of these things,

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right?

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None of these things are earth shattering, but what separates the best businesses from

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everyone else is that they just never forget to do that, right?

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You go to a hotel and it's like, what separates the five star service from four star, three

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star or two star?

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It's not that they're doing anything different, right?

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They're doing everything that they know they're supposed to do except they just never

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don't do it, right?

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And so I think that, like, in some ways, I feel like it's incredibly a humbling, but

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it's comforting to know that you don't need to necessarily know new information, right?

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Like we have the information.

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So one of the things that Jim Moore's quote for me a lot is like, we need to be reminded

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more than we need to be taught, right, is that like we don't, we always are looking for

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the new shiny tactic, the new hook, the new whatever, but the thing that makes the business

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amazing or exceptional is that you consistently and never forget to do the fundamentals.

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Like you always post new ads, you always work your leads adequately when someone comes

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in, the person is always energetic, always smiles, always greets them by name, right?

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Always gives them the pre-questionaire, the pre-qualifying questionnaire, shows them around

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the facility, shows them before and after, like, and when that happens every single time

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and you create memorable experiences because we know how to do that, we just don't do it

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because we don't do it consistently because we're looking at the next shiny whatever,

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right?

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And so like, if I could, if I could just give you that, that this one thing, is that like

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the people who are advanced just do the things that we all know we should do, we just don't

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do them regularly, right?

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Like the, the quote, you know, the, the billionaire mornings or whatever, right?

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It's like they just always go to sleep on time, they always wake up when they want to wake

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up, they always do their routine in the morning, they always work out, right?

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They always eat at the same times, whatever it is, right?

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They always do those things and that's literally the difference.

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That's it, right?

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The people who are the most in shape, it's they always do it, not sometimes, right?

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And so, and sometimes like, I feel like in business, like people, we, you know, as entrepreneurs

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are looking for the advanced tactics, the expert things, but I can tell you, having like

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now spoken with some people who are much higher than we are, like, there's nothing there,

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there's no secret we don't know.

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They just do, and like, and it's almost become this, this joke, like the higher, the higher

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up we go, the higher up, I talk to people who are doing nine figures, you know what I mean,

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multiple nine figures, and we have these conversations, it's almost like this, yeah,

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everyone wants that secret, right?

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Yeah, it's like they just don't know that it's just like we just always do the basics.

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And that's it, that's it.

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And I feel like that's incredibly freeing because it gives us the, the permission to

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go and excel, but what becomes difficult is actually doing things consistently, right?

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That's what's hard.

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And so if, if we turn our attention to consistency and to process, which is, which is the opposite

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of what most entrepreneurs want to do because we like exciting stuff, we like new things,

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we don't like process, right, we like variety, we don't like consistency.

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And so it's just, it's crazy because I feel like it's an entrepreneur, what you do is like,

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the thing that got you started, the thing that got you from zero to one is literally opposite

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what takes you from one to infinity, right, from one to end, right?

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And so it's like the rebel, the rebelliousness that's starting something new, the breaking

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the mold is what gets us to, to, to be the type of person to quit the job, to risk it

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off, to start our own thing, right?

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But everything after that point is all about the things that we hate doing, and that's

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why it's so hard is because all of the traits that make us who we are are geared enough

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to get us to start, and then everything after that is about unlearning all of the things

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that started us into getting us to do the things that we need to do, that our customers

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need us to do, that the business needs us to do, which is about consistency, right?

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It's about boring shit, right?

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And so it's, how can we make sure that we never forget?

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Foundation, real quick, if you are a business owner that has a big, old business and wants

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to get to a much bigger business, going to $50, $100,000, plus we would love to talk to

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you, and if you like that, we would like to hear more about it.

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Go to acquisition.com and you can plan anywhere on the page, and talk to one of our team

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and see if we can help you get there, right?

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We don't need to be taught, we need to remember what we need to already be doing, we know

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what those things are, we just aren't doing them, and our, our staff isn't doing them

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on a consistent basis.

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And so like if we were to take all of the energy that we're putting towards new and sexy,

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and cut it out of our brains, and just say like, how can we just do the things we already

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know how to do and do them every single time, always, I guarantee you that your gym will

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grow by a lot, right?

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Like a lot, like we see these, I'm sure some of you guys have had, you've experienced

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an amazing business, right?

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Whether it was a hotel, whether it was a restaurant, whether, like whatever it was,

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there's nothing that they did that was Earthjack.

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Like if you go to Chick-fil-A, the reason Chick-fil-A is so amazing, right, is there's nothing

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that's really, like the sandwiches are good, duck them around, the sandwiches are good,

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the sauces are good, but there's lots of other fast food places that have this up, why

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is Chick-fil-A better?

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Why is Chick-fil-A the most profitable, like fast food chain, they have zero debt, they're

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a billion dollar plus company, how do they do that, right?

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Because they never don't do the fundamentals, they always smile, they always greet you,

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they're always excited, they're always kind, you know what I mean?

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It's like, it just happens every single time, and that's the difference, and you multiply

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that over thousands and thousands and thousands of interactions, and that's how you get all

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these fast-to-reviews, all this word of mouth, all this stuff, because every single day the

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fundamentals are executed.

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And so, that was my message for today, is that becoming an expert business person a lot

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of times isn't about learning more things, it's about remembering to do the things that

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you already know how to do and make sure that they get done every single day all the

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time, and that's both your personal skills of the things that make you a better person

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in terms of how you show up to your team, how you show up as a leader, whatever things

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you need to do, get the right headspace so that you can operate and be your best version,

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but then also the same things for that for your team, like how can I get them in their

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best state so that they can execute these things consistently, because like, you read

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the book, how to make friends and influence people, and I remember every single time I read

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this book, every single time it's the book that I read the most times, at every book

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that I have in the business world, and ironically it's not about business, it's about being

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person, right?

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How to make friends and influence people done, you don't carnivate, and the reason it's

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lasted this long, right, is that none of it, like it should be called the fundamentals

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of people, right, is that like if you, if I read it every time, and I get to the end

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then I'm like, I should read this every month, like if I think that to myself, like I should

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read this every month, why don't I read this every month, I'm such an idiot, I should

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be doing this, right?

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And if you were to just execute every single thing in that book, you would be phenomenally

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more successful than you are, myself included, right, and I'm not saying you, we would all

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be phenomenally more successful than we are, and the difficulty is just doing it, right,

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it's just being consistent, is always remembering people's names, always smiling, never complaining,

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you know what I mean, always asking questions, taking absolute responsibility, like all of

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those things are in the book, like it's in the book, it's like in the entrepreneur starter

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back, it's like the person of all the starter back, and so we don't need new things, right,

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which if everyone just did everything in that book, and that's it, they wouldn't need

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to read anymore books, right, you just need to do the things there, right, right in front

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of you, that you already know you need to do, and I don't know, I think sometimes maybe

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give yourself a break on learning new things until you've actually executed the things

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you already know how to do, because there's literally no point in adding more information

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when you aren't even doing the things that you know you should do.

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So lots of love guys, and gals, hope you have an amazing day, and I'll catch you guys

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on the flip side for a life in a comment or for more, and I'll catch you guys soon.