WEBVTT

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You have to be so good that they can't ignore you.

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And when someone can't ignore you,

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then everyone then acquiesces.

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They just comply.

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They're like, you have to gain leverage over other people

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because of how much better you are at the thing.

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And then when you have the leverage,

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you can do whatever you want.

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Welcome to the game where we talk about

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how to get more customers, how to make more customers,

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how to keep them longer,

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and the many failures and lessons we have learned

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along the way.

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I hope you enjoy and subscribe.

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I love talking about business.

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I mean, I love talking about business

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because it's like, I think if you can see,

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if you can see the business world clearly,

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then it applies to every other aspect in life

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because I think entrepreneurship

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is the single greatest past for personal development

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because it's the fastest feedback loop.

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Like there are very few other situations

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where you don't have, like the market will slap you.

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Right.

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That's what I'm saying.

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You go around and talk to your friends

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about your good idea.

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They're all gonna tell you it's fucking good.

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Now launch the shit and now we'll find out

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if it's really good.

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They get their credit card.

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Yeah, because people, yeah, that's right.

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That's right, dude.

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And the feedback, dude, that's so good

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because like it's so true.

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Like it's such a, you learn so much about yourself.

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You learn so much about people

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and the reality behind people.

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I actually believe that you're paying customers

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or some of the most honest people

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that will give you the real shit.

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Like sometimes I just ask grand customers

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like what they think about like how I'm doing

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or what is this is that?

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Because I'm like, all right, well,

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this person feels strongly enough

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that they're willing to trade me my shit

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for their shit.

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Like the minute that I don't do it,

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they're not gonna do that anymore.

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That's a hard thing for people to really process too, man.

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Cause like you said,

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the market will fucking punch you right in the face.

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They will tell you that thing

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that you spent two years on,

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giving your absolute fucking best.

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They will tell you in one day that it sucks.

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And then you have to deal with it.

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Like there's no arguing with the market.

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Like it's not like, oh, you guys are being on good.

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That's where people fuck their shit up.

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They get fucking so frustrated with the reality

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that they refuse to look at it.

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Instead, if you would just look at it and say,

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okay, well, this is what it says.

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I'm gonna make my adjustments.

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I'm gonna go again, which is the whole game of business.

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The whole game of business is develop shit, put it out.

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Find out what's wrong.

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Okay, that's wrong.

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Fix it, put it out again.

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Find out what's wrong again.

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Dude, you get defeated a thousand fucking times

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before you get that fucking first victory.

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It's just the way it is.

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And you might get, and I'm talking about a victory.

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I'm not talking about, I'm talking about $46 million.

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And I'm not talking about you sold one thing

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to that guy at that one time.

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I'm talking about a victory.

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I'm not talking about a fucking win in the war.

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It's just a, it's this way it is.

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It's the way fucking is, dude.

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And like people think it's glamorous.

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They think it's like all these wins and all this shit.

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And like, bro, it really isn't.

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It's, you gotta be built for the fucking game.

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And then the game is, get your balls kicked in

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every fucking day, and then figure out

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how to get them kicked in a little less the next day.

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And then maybe like, move to the left a little bit

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so it doesn't get both of them.

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You know what I'm saying?

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Like, you start figuring out all the little tricks.

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Like, to not get the fucking kick, right?

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So this is really interesting

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from a, from a topical perspective,

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because one of the things that's benefited me

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as an investor now, because that's,

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I checked in the way full-time job.

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Yeah.

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Is that you start to see businesses assets

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and you become, your identity becomes divorced from them.

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And so like, I'm looking at businesses and like,

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if I, imagine I buy a business,

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now I own 100% of it.

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If something happens, I'm not but hurt about it.

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The problem is that when you're starting out,

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your identity is wrapped into the business.

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And so when you get feedback, you call it failure.

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And so then you think, I'm a failure.

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And so it just, it's a transitive property

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from like, you know, high school, whatever.

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It's like it was like a personal issue.

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Yeah, this is your thing.

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Yeah.

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I spend all my, my limited skill set

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and all of my effort on these things account.

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Yeah, but see, it doesn't matter.

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It, it doesn't matter that your skill set,

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your skill set is limited.

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It just is.

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That's what it is.

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You're, you're not there yet, bro.

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Like, this is part of the process.

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You're gonna, the skills are going to pay your bills, bro.

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That's the reality.

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And if we don't develop a skill set

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by being willing to be open to hearing the critical feedback,

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how do you ever get better?

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And this is why most people don't get better.

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Most people don't get better

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because they can't hear the truth.

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If you redefine the work you're doing,

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this is just something that's been helpful for me.

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If you redefine the work you're doing

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as the job title that it falls under

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because in the beginning, when you're a small business owner,

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you are all the jobs, right?

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You wear all the hats.

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And that's a, that's a figurative term,

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but like, hear me out here.

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If you're not getting customers in the door,

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it might just mean that you're like,

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oh, my marketing director sucks.

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That's me.

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Yeah.

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But my, dude, my customer success guy is amazing.

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That's awesome, man.

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And so if you can start thinking in terms,

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like, and I know this is like,

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I'm trying to go big business, small business,

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but like if you start thinking about it

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in terms of like departments within your business,

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even though you are the head of all of the departments,

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then you can start disassociating

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because what's gonna happen is

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if you are successful,

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if you keep listening to stuff,

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if you keep doing the stuff,

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you will gain enough success

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that you will actually have somebody

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who's gonna fill that role for you.

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And then all of a sudden, if they fail,

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you wouldn't be as but hurt about it, right?

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But it's still your business.

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And even when you get into the CEO hat, right?

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Eventually, I mean, we hire CEOs

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for, you know, the companies of the own.

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Like, you're just the owner.

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Like if Apple fucks up and you own stock of Apple,

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you're not like, oh my God, I suck.

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It's like, well, no, that product sucked

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or that messaging sucked.

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The story wasn't there, whatever it is.

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And so if you can,

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if you can start drawing the line and saying,

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these are the functions of a business.

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And I am not good at this function.

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The person who does this job is not good at this function.

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Maybe I need somebody who is good at that function,

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but then what happens is in my opinion for me,

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at least, it's given me some buffer between the failure

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and me as well.

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Bro, I do the same shit.

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I do it a little differently.

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Yeah.

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So how I do this is when it's still to this day,

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I do this.

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When I have to do, when I, I, I pretend

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that I work for Andy for sale.

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Do it, yeah.

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I pretend that when I show up here or wherever I go,

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I work for this dude.

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Andy over there, right?

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There he is right there in the picture, right?

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And I'm just a dude that works for that dude.

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And so when, when I get feedback on the business,

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I'm like, okay, well, I got to fix that.

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I don't take it like, oh, this is an attack on me

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because I work for that, right?

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It's not that you'll just let Andy know.

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Yeah, that's it.

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Like, I'm just going to say, hey, we're fixing this bro.

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I can't even have more here.

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Yeah, like, it's a weird thing, but I do that too.

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And especially when I have to make hard decisions.

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Like, when I have to make hard decisions,

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and mostly the time the hard decisions revolve around personnel

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because you care about people and give a fuck.

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It's, I have to answer to this person.

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You know what I'm saying?

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And that person is not me, even though it is actually.

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You know what I mean?

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Like, it's such a weird thing.

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That's so intense.

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Yeah, dude, that's how I describe it.

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I describe it and you guys have heard me talk

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about this on the show.

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I come in, I fucking hang my hat of being Andy, right?

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I hang that on the wall and I put on my work uniform

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that I work for Andy, right?

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And like, I'm walking around and make decisions

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that I think he would want to make, right?

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It's so fucking weird that you do the same shit, dude.

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I feel like if you look at enough people

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who end up doing whatever you want to do,

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I think the things you have to do to get there

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are surprisingly similar.

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And so people have different names for them.

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And if you see, listen to different podcasts

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or whatever it is, like wherever your source is information

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are, look for the commonalities

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because like the end of the day,

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all of that just came down to for both of us

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and this associating the work from the identity.

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And being able to step into the identity

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of the person who's required to do the job,

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whatever that job is.

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And to your point about personal,

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because I think this is one of the things

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that I struggled with really early on

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was that my tolerance for mediocrity

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was very extremely high.

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Very high tolerance for mediocrity

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when I started out.

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Because what happens is you can write this in your journal

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like the best talent has yet to come.

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You don't even know the talent that is in the future

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of the people who are going to work for you.

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And you have to be the leader that's worthy of that person

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because like right now you're one higher away

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from your entire business being transformed.

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Like if you look at, like because we can see this

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across the portfolio, we can see huge inflection points

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in a business up or down based on key hires.

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So we put a key higher in, huge inflection point.

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There's very rarely a massive inflection point

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that happens without a key personnel change,

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higher or fire or promote.

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And so the thing is, is that that tolerance

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and this is again from the players,

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like in that little, we're giving the open the kimono

265
00:08:44.520 --> 00:08:46.560
of the players room of like how those people think

266
00:08:46.560 --> 00:08:49.680
is like, it's all about, I'm about to say,

267
00:08:49.680 --> 00:08:52.280
it's all about the people and your tolerance

268
00:08:52.280 --> 00:08:54.600
and your expectations of their performance.

269
00:08:54.600 --> 00:08:57.200
And you think you have high standards

270
00:08:57.200 --> 00:08:59.080
until you've met a player who's 10 times bigger

271
00:08:59.080 --> 00:09:00.080
than you're like, oh my God,

272
00:09:00.080 --> 00:09:03.280
I didn't know that level of performance was possible.

273
00:09:03.280 --> 00:09:06.160
Because I remember my first, my first 50,000 on your employees

274
00:09:06.160 --> 00:09:08.880
because all my trainers were like 30 or 20, right here.

275
00:09:08.880 --> 00:09:11.320
And I was like, whoa, I was like, this is the shit,

276
00:09:11.320 --> 00:09:12.200
this is what I'm talking about.

277
00:09:12.200 --> 00:09:14.240
And then I had my first 70,000 on your employees.

278
00:09:14.240 --> 00:09:15.920
I was like, all right, now we're talking,

279
00:09:15.920 --> 00:09:17.000
and now my first 100,000 on your,

280
00:09:17.000 --> 00:09:18.640
and then 250,000 on your,

281
00:09:18.640 --> 00:09:20.040
and my first million dollar on your employee.

282
00:09:20.040 --> 00:09:21.480
And I was like, each time,

283
00:09:21.480 --> 00:09:23.800
and I can't wait to hire my first 10 million dollar on your employees.

284
00:09:23.800 --> 00:09:26.280
I don't even, no, they're out there,

285
00:09:26.280 --> 00:09:27.520
and we're gonna find them.

286
00:09:27.520 --> 00:09:28.880
And you listen to Stephen Schwartzman,

287
00:09:28.880 --> 00:09:31.400
who's worth 36 billion who started Blackstone.

288
00:09:31.400 --> 00:09:32.600
And he says the biggest regret he ever had

289
00:09:32.600 --> 00:09:33.880
was letting Larry Fink go.

290
00:09:33.880 --> 00:09:37.240
Larry Fink owns Black Rock, right?

291
00:09:37.240 --> 00:09:40.920
And he let him go, even though he called him an 11 out of 10

292
00:09:40.920 --> 00:09:42.240
in terms of his skill set.

293
00:09:42.240 --> 00:09:44.320
And so the only way,

294
00:09:44.320 --> 00:09:46.960
and if Steve Schwartzman, I'm just paraphrasing him,

295
00:09:46.960 --> 00:09:48.440
he's way richer than I am.

296
00:09:48.440 --> 00:09:51.400
If he had been the leader that he is today,

297
00:09:51.400 --> 00:09:53.640
when Larry Fink came to renegotiate that contract,

298
00:09:53.640 --> 00:09:54.920
he would have been the person

299
00:09:54.920 --> 00:09:56.920
that Larry Fink would have continued to work for.

300
00:09:56.920 --> 00:09:59.720
And so that's where the whole becoming aspect,

301
00:09:59.720 --> 00:10:02.160
because very quickly, your amount of time

302
00:10:02.160 --> 00:10:04.120
that you can do with your hands is tapped out.

303
00:10:04.120 --> 00:10:05.560
As long as you have some level of work ethic

304
00:10:05.560 --> 00:10:06.560
and you work all the hours a day,

305
00:10:06.880 --> 00:10:08.040
not that many hours,

306
00:10:08.040 --> 00:10:09.480
so that you have to work through other people.

307
00:10:09.480 --> 00:10:10.720
And that's where the influence in the sales go.

308
00:10:10.720 --> 00:10:11.840
Now we're going like full circle in this.

309
00:10:11.840 --> 00:10:13.960
But like, if you have that skill,

310
00:10:13.960 --> 00:10:14.880
the world unlocks to you,

311
00:10:14.880 --> 00:10:16.120
because whatever problem you have,

312
00:10:16.120 --> 00:10:17.640
there's a person who can fucking solve it.

313
00:10:17.640 --> 00:10:20.280
I think there's a lesson there too, bro, for employees.

314
00:10:20.280 --> 00:10:21.760
Like what you're talking about.

315
00:10:21.760 --> 00:10:23.120
Like you're,

316
00:10:23.120 --> 00:10:25.800
like I think a lot of employees believe

317
00:10:25.800 --> 00:10:27.800
that if they still believe this old shit,

318
00:10:27.800 --> 00:10:29.240
that their parents taught them,

319
00:10:29.240 --> 00:10:30.800
if you stick around long enough,

320
00:10:30.800 --> 00:10:33.400
eventually you move through and you get a raise,

321
00:10:33.400 --> 00:10:35.600
and you do this, listen to my fucker.

322
00:10:35.640 --> 00:10:36.880
Let me tell you the whole thing.

323
00:10:36.880 --> 00:10:38.080
It's real simple.

324
00:10:38.080 --> 00:10:40.440
Learn some fucking skills, real simple,

325
00:10:40.440 --> 00:10:41.960
and then go execute them.

326
00:10:41.960 --> 00:10:44.120
Whatever your role is, whatever it is you do,

327
00:10:44.120 --> 00:10:46.080
however much money you're getting paid,

328
00:10:46.080 --> 00:10:48.440
it's about giving first, okay?

329
00:10:48.440 --> 00:10:50.880
So if you can, in your own time,

330
00:10:50.880 --> 00:10:52.640
I'm giving you the fucking exact hack.

331
00:10:52.640 --> 00:10:54.600
Like all you motherfuckers think there's a hack.

332
00:10:54.600 --> 00:10:57.280
This is the only hack, okay, this is it.

333
00:10:57.280 --> 00:10:59.880
Skills pay to fucking bills, all right?

334
00:10:59.880 --> 00:11:01.640
If you're making 30 fucking grand a year

335
00:11:01.640 --> 00:11:03.400
and you want to make 100 grand a year,

336
00:11:03.400 --> 00:11:06.320
you have to become skilled and offer value

337
00:11:06.320 --> 00:11:07.760
to make the company,

338
00:11:07.760 --> 00:11:09.400
or whoever it is you work for, say fuck,

339
00:11:09.400 --> 00:11:11.840
that dude's worth 100 grand, I'm not letting them fucking go.

340
00:11:11.840 --> 00:11:16.480
And your job as an employee is to drive so much fucking value

341
00:11:16.480 --> 00:11:19.320
that you can literally extort your fucking boss.

342
00:11:19.320 --> 00:11:20.720
You can walk into the office,

343
00:11:20.720 --> 00:11:22.640
you can say, hey motherfucker, I'm leaving,

344
00:11:22.640 --> 00:11:24.040
or you gotta pay me.

345
00:11:24.040 --> 00:11:27.760
And that's the fucking game, like that's the game.

346
00:11:27.760 --> 00:11:31.120
And if you can figure out, like I said,

347
00:11:31.120 --> 00:11:32.640
you're making 38 grand right now,

348
00:11:32.680 --> 00:11:34.520
and you're like, fuck, dude, I'm getting underpaid,

349
00:11:34.520 --> 00:11:36.360
I'm blah, blah, blah, you're not underpaid.

350
00:11:36.360 --> 00:11:37.920
You're fucking not underpaid.

351
00:11:37.920 --> 00:11:39.840
You're paying exactly what the fucking value

352
00:11:39.840 --> 00:11:41.320
that you're offered is.

353
00:11:41.320 --> 00:11:43.200
Now, if you think it should be 70 grand,

354
00:11:43.200 --> 00:11:45.080
or you think it should be 700 grand,

355
00:11:45.080 --> 00:11:47.160
then you have to learn the skills

356
00:11:47.160 --> 00:11:49.520
of the $700,000 employee.

357
00:11:49.520 --> 00:11:52.600
And then after you learn the skills,

358
00:11:52.600 --> 00:11:55.600
you've got to prove that they actually produce

359
00:11:55.600 --> 00:11:57.480
in a real world environment,

360
00:11:57.480 --> 00:11:59.640
then you go in and you say fucking pay me.

361
00:11:59.640 --> 00:12:01.640
This is how the fucking works, okay?

362
00:12:01.680 --> 00:12:04.120
So many people, especially you young motherfuckers,

363
00:12:04.120 --> 00:12:06.320
have a wrong idea about how the fuck this works.

364
00:12:06.320 --> 00:12:08.440
You are not going to sit there, you will rot.

365
00:12:08.440 --> 00:12:10.000
You will rot your life away.

366
00:12:10.000 --> 00:12:15.000
You will not sit there and go from 38 to 55 to 75 to 150,

367
00:12:17.600 --> 00:12:20.960
to your fucking dream life being here,

368
00:12:20.960 --> 00:12:22.360
or there, or anywhere.

369
00:12:22.360 --> 00:12:23.200
That's existing.

370
00:12:23.200 --> 00:12:26.600
Dude, and that's the fucking mentality that is,

371
00:12:26.600 --> 00:12:31.600
I think it comes from parents who try to instill

372
00:12:32.160 --> 00:12:35.000
the proper values into these kids,

373
00:12:35.000 --> 00:12:38.400
not because, but they can't because they don't understand.

374
00:12:38.400 --> 00:12:39.320
They don't understand themselves

375
00:12:39.320 --> 00:12:41.080
because they never fucking did it, right?

376
00:12:41.080 --> 00:12:44.080
So they're like, oh, stay loyal, just keep showing up.

377
00:12:44.080 --> 00:12:45.800
No, that's good.

378
00:12:45.800 --> 00:12:47.000
That ain't good enough.

379
00:12:47.000 --> 00:12:51.000
What's good enough is I want to be here.

380
00:12:51.000 --> 00:12:54.680
What does the skill set of this person up here have?

381
00:12:54.680 --> 00:12:55.840
What is that?

382
00:12:55.840 --> 00:12:58.720
Surround yourself with people and learning and fuck dude,

383
00:12:58.720 --> 00:13:00.480
we got fucking YouTube, dude.

384
00:13:00.480 --> 00:13:02.360
You could fucking look up how to change

385
00:13:02.360 --> 00:13:05.000
the O-rings on a fucking washing machine,

386
00:13:05.000 --> 00:13:10.000
or you could spend it to look at bullshit fucking people.

387
00:13:10.520 --> 00:13:14.880
This guy destroyed his Lamborghini Urus of fuck dude.

388
00:13:14.880 --> 00:13:17.920
Or you could watch really fucking wealthy people

389
00:13:17.920 --> 00:13:19.960
teach you how to fucking have skills.

390
00:13:19.960 --> 00:13:21.960
And then then you could take those skills

391
00:13:21.960 --> 00:13:24.320
and you can go to your place of business

392
00:13:24.320 --> 00:13:25.720
and you can display those skills

393
00:13:25.720 --> 00:13:27.720
and be a fucking superstar.

394
00:13:27.760 --> 00:13:28.920
Like those are your choices.

395
00:13:28.920 --> 00:13:30.720
Like either watch the bullshit

396
00:13:30.720 --> 00:13:32.120
or watch shit that actually helps.

397
00:13:32.120 --> 00:13:33.280
It's free, dude.

398
00:13:33.280 --> 00:13:35.520
There's so much free game on the fucking internet.

399
00:13:35.520 --> 00:13:37.840
Like for somebody like me who started with no internet,

400
00:13:37.840 --> 00:13:41.720
no social, this is like a point of like super frustration

401
00:13:41.720 --> 00:13:45.360
because I'm like, what the fuck is wrong with you guys?

402
00:13:45.360 --> 00:13:48.880
Like what the fuck is wrong with the generation

403
00:13:48.880 --> 00:13:51.240
from 30 to fucking 20 right now?

404
00:13:51.240 --> 00:13:53.480
You mother fuckers have all this free game

405
00:13:53.480 --> 00:13:56.280
in your fucking face all fucking day long

406
00:13:56.280 --> 00:13:59.000
and you want to watch someone drop a fucking wrecking ball

407
00:13:59.000 --> 00:14:00.680
on a fucking Lamborghini.

408
00:14:00.680 --> 00:14:02.280
Like what the fuck is wrong with you?

409
00:14:02.280 --> 00:14:05.120
And then you want to complain that you don't get paid enough

410
00:14:05.120 --> 00:14:07.840
and you're underpaid and this is, I'm underpaid.

411
00:14:07.840 --> 00:14:09.040
You're not underpaid.

412
00:14:09.040 --> 00:14:11.080
Where the fuck, that's the market.

413
00:14:11.080 --> 00:14:12.400
You're underskilled.

414
00:14:12.400 --> 00:14:13.240
Dude, there you go.

415
00:14:13.240 --> 00:14:14.080
That's it, dude.

416
00:14:14.080 --> 00:14:15.720
You're not underpaid, you're underskilled.

417
00:14:15.720 --> 00:14:18.760
And it's so, dude, it goes into the 99%.

418
00:14:18.760 --> 00:14:20.200
You don't want to see the reality

419
00:14:20.200 --> 00:14:22.640
because you don't want to fucking admit that it's the truth.

420
00:14:22.640 --> 00:14:25.400
But the quicker that you could admit the truth,

421
00:14:25.400 --> 00:14:27.600
the faster you can be who it is you want to be.

422
00:14:27.600 --> 00:14:29.400
And that's the reality of success.

423
00:14:29.400 --> 00:14:31.680
Like dude, it's very simple.

424
00:14:31.680 --> 00:14:34.200
It's just you have to accept what it is.

425
00:14:34.200 --> 00:14:36.240
And so many people want to look around

426
00:14:36.240 --> 00:14:38.520
and they want to say, oh, they don't like me

427
00:14:38.520 --> 00:14:40.240
because I'm this or they don't want to do this

428
00:14:40.240 --> 00:14:42.840
because I'm that or these fuckers, they blah, blah, blah.

429
00:14:42.840 --> 00:14:45.000
And bro, this is a common thing on the internet.

430
00:14:45.000 --> 00:14:47.760
I see this on the internet all over the fucking place now.

431
00:14:47.760 --> 00:14:50.880
People jump from thing to thing to thing

432
00:14:50.880 --> 00:14:52.880
to other thing to overhear this thing.

433
00:14:53.080 --> 00:14:55.440
How the fuck can you learn any skills doing that?

434
00:14:56.440 --> 00:14:57.960
Real talk.

435
00:14:57.960 --> 00:14:59.600
How can you learn?

436
00:14:59.600 --> 00:15:00.400
You can't.

437
00:15:01.440 --> 00:15:05.320
We have to have this understanding that to get paid,

438
00:15:05.320 --> 00:15:07.520
I've got to have the skill set.

439
00:15:07.520 --> 00:15:09.240
And it seems like people have gotten away

440
00:15:09.240 --> 00:15:13.120
from even understanding that basic reality, dude.

441
00:15:13.120 --> 00:15:15.080
Basic reality, dude.

442
00:15:15.080 --> 00:15:17.400
Are you good or are you great?

443
00:15:17.400 --> 00:15:19.960
Are you great or are you undeniable?

444
00:15:19.960 --> 00:15:21.720
Because I can tell you the only motherfuckers

445
00:15:21.720 --> 00:15:23.840
to get rich are the undeniable.

446
00:15:23.840 --> 00:15:24.760
That's it.

447
00:15:24.760 --> 00:15:26.600
And you can get rich inside of a company

448
00:15:26.600 --> 00:15:28.200
or outside of a company.

449
00:15:28.200 --> 00:15:32.240
But it's not good is not the standard.

450
00:15:32.240 --> 00:15:33.920
Great isn't even the standard.

451
00:15:33.920 --> 00:15:36.400
No motherfucker that owns a company is going to say,

452
00:15:36.400 --> 00:15:38.120
hey, you know what, that guy's great.

453
00:15:38.120 --> 00:15:40.680
I'm going to fucking pay them a million bucks to do this.

454
00:15:40.680 --> 00:15:41.920
That's what they're going to do.

455
00:15:41.920 --> 00:15:44.080
They're going to fucking pay you a little bit more

456
00:15:44.080 --> 00:15:47.160
for being a little bit more extra than everybody else.

457
00:15:47.160 --> 00:15:48.680
But when you're undeniable,

458
00:15:48.680 --> 00:15:50.960
that's when you get to name your fucking price.

459
00:15:50.960 --> 00:15:52.880
That's when you get to say, no, dude,

460
00:15:52.880 --> 00:15:54.400
because you guys need this.

461
00:15:54.400 --> 00:15:56.400
And if you don't have this, it costs this much.

462
00:15:56.400 --> 00:15:57.680
And that's what it is.

463
00:15:57.680 --> 00:16:01.040
Like, to me, it's very fucking clear.

464
00:16:01.040 --> 00:16:04.200
And it's so rare that people can even understand this concept.

465
00:16:04.200 --> 00:16:05.920
Like, can I put something out to you guys?

466
00:16:05.920 --> 00:16:09.000
Let's talk to that demographic of 20 to 30, right?

467
00:16:09.000 --> 00:16:12.640
Because I feel like one could argue that part of that issue

468
00:16:12.640 --> 00:16:15.520
and what we just got done talking about

469
00:16:15.520 --> 00:16:17.840
is information overload.

470
00:16:17.840 --> 00:16:20.120
It's too much information out there.

471
00:16:20.120 --> 00:16:23.360
So do you guys have any tips or advice for that demographic?

472
00:16:23.360 --> 00:16:25.800
Because there's plenty of wealthy people out there

473
00:16:25.800 --> 00:16:28.560
or the gurus, the coaches.

474
00:16:28.560 --> 00:16:30.280
But is it information overload?

475
00:16:30.280 --> 00:16:31.680
How do you siphon through that?

476
00:16:31.680 --> 00:16:32.920
Who should they be listening to?

477
00:16:32.920 --> 00:16:37.120
How do you invent those people if you don't know what you don't know?

478
00:16:37.120 --> 00:16:40.040
Do you guys have some tips on that?

479
00:16:40.040 --> 00:16:40.960
Where do you want to start?

480
00:16:40.960 --> 00:16:46.520
I think we're going to say same thing.

481
00:16:46.520 --> 00:16:47.960
I don't think it's information overload.

482
00:16:47.960 --> 00:16:50.640
I think it's implementation overload.

483
00:16:50.640 --> 00:16:52.400
People don't really appreciate it.

484
00:16:52.400 --> 00:16:54.800
I'm going to consume, consume, consume, consume, consume.

485
00:16:54.800 --> 00:16:55.600
Never execute.

486
00:16:55.600 --> 00:16:57.240
Yeah.

487
00:16:57.240 --> 00:17:02.000
So this is an interesting one that might be worth for the audience.

488
00:17:02.000 --> 00:17:05.600
I remember reading many, many, many self-help books

489
00:17:05.600 --> 00:17:07.600
when I was in my path before I quit my job.

490
00:17:07.600 --> 00:17:09.560
And I realized that after the 10th book,

491
00:17:09.560 --> 00:17:11.920
I was like, my life's the same.

492
00:17:11.920 --> 00:17:14.000
And so it shifted the way I saw things

493
00:17:14.000 --> 00:17:16.200
is I actually never consumed a piece of sales training

494
00:17:16.200 --> 00:17:18.720
until after I'd already built a massive sales team.

495
00:17:18.720 --> 00:17:20.600
I was like, oh, yeah, we should get some other training

496
00:17:20.600 --> 00:17:21.800
besides just me because I was like,

497
00:17:21.800 --> 00:17:23.560
I'm sure other people have thought.

498
00:17:23.560 --> 00:17:25.840
But I was so confident at that thing.

499
00:17:25.840 --> 00:17:28.320
And so if you want to learn a skill,

500
00:17:28.320 --> 00:17:29.440
read it, okay, I'm going to say something

501
00:17:29.440 --> 00:17:31.920
that might be, it's not a little contrarian.

502
00:17:31.920 --> 00:17:34.200
I don't think you should read books.

503
00:17:34.200 --> 00:17:36.440
I think you should do it and then read.

504
00:17:36.440 --> 00:17:37.800
Because if you read a book on sales

505
00:17:37.800 --> 00:17:38.800
and you've never done a sale,

506
00:17:38.800 --> 00:17:40.400
you will have no context from which

507
00:17:40.400 --> 00:17:41.840
to actually understand the information.

508
00:17:41.840 --> 00:17:43.160
It's just going to float around in your brain,

509
00:17:43.160 --> 00:17:44.520
but it won't have, it won't have,

510
00:17:44.680 --> 00:17:46.800
think of it like ornaments on a Christmas tree.

511
00:17:46.800 --> 00:17:48.520
At least try it before you start reading.

512
00:17:48.520 --> 00:17:49.680
Right, you just need to have, yeah,

513
00:17:49.680 --> 00:17:51.000
absolutely for education.

514
00:17:51.000 --> 00:17:53.080
You have to have a point of reference.

515
00:17:53.080 --> 00:17:54.120
Yes, exactly.

516
00:17:54.120 --> 00:17:56.960
Because otherwise, you can't hang the knowledge on any of you.

517
00:17:56.960 --> 00:17:58.160
So you're just reading all these chapters.

518
00:17:58.160 --> 00:17:59.160
Oh, yeah, I've got to go to report.

519
00:17:59.160 --> 00:18:00.280
That's a fair, that's a fair take.

520
00:18:00.280 --> 00:18:02.680
So I, because every skill,

521
00:18:02.680 --> 00:18:04.960
I've like, I think one of the things that's undervalued

522
00:18:04.960 --> 00:18:06.280
is 101 Tutory.

523
00:18:06.280 --> 00:18:08.320
So when I, so I've done a lot of different things

524
00:18:08.320 --> 00:18:09.760
for learning the like skills,

525
00:18:09.760 --> 00:18:10.880
but one of them when I wanted to learn

526
00:18:10.880 --> 00:18:13.200
how to do national retargeting for Facebook ads

527
00:18:13.480 --> 00:18:16.240
years ago, this is me when I was still running them.

528
00:18:16.240 --> 00:18:17.680
I was like, what are you learning this?

529
00:18:17.680 --> 00:18:19.680
And so I got on the phone with an agency owner

530
00:18:19.680 --> 00:18:21.040
and he was like, I don't sell my time

531
00:18:21.040 --> 00:18:22.880
and I was like, it's America, everybody sells their time.

532
00:18:22.880 --> 00:18:24.840
And he was like, fine, for 750 an hour.

533
00:18:24.840 --> 00:18:25.760
I was like, and this is,

534
00:18:25.760 --> 00:18:27.920
I did not have a lot of money at this point.

535
00:18:27.920 --> 00:18:31.160
And so I showed up one hour, once a week,

536
00:18:31.160 --> 00:18:33.200
and I was like, deal is I have to use the mouse,

537
00:18:33.200 --> 00:18:34.680
I have to click and I'm gonna do it,

538
00:18:34.680 --> 00:18:36.040
but you have to explain what you're thinking

539
00:18:36.040 --> 00:18:37.440
and why you'd make the adjustments.

540
00:18:37.440 --> 00:18:39.680
It only took me eight sessions with the guy

541
00:18:39.680 --> 00:18:41.760
to learn how to do the thick, cost me six grand.

542
00:18:41.760 --> 00:18:43.760
That skill made me millions.

543
00:18:43.760 --> 00:18:47.920
And so it's like, if you do the thing,

544
00:18:47.920 --> 00:18:50.320
you'll have a point of reference to hang the thing on.

545
00:18:50.320 --> 00:18:51.920
And I make this point because,

546
00:18:51.920 --> 00:18:53.400
and I'm a little bit extreme on it

547
00:18:53.400 --> 00:18:55.200
because everyone always has another reason

548
00:18:55.200 --> 00:18:56.840
to feel like they need to be more prepared.

549
00:18:56.840 --> 00:18:58.240
And they think that getting more,

550
00:18:58.240 --> 00:19:00.120
reading more information or watching more videos

551
00:19:00.120 --> 00:19:01.280
is gonna make them more prepared.

552
00:19:01.280 --> 00:19:03.720
But you will learn more in your first 100 cold calls

553
00:19:03.720 --> 00:19:05.680
than you will from every single book you have read.

554
00:19:05.680 --> 00:19:07.480
I like what you're saying, dude.

555
00:19:07.480 --> 00:19:08.840
And I think that's an important point.

556
00:19:08.840 --> 00:19:09.720
I actually agree with it.

557
00:19:09.720 --> 00:19:12.160
People are probably surprised that I would agree with that

558
00:19:12.160 --> 00:19:13.720
because I talk about reading so much

559
00:19:13.720 --> 00:19:15.480
because I've learned a shit ton from reading.

560
00:19:15.480 --> 00:19:17.200
Huge advocate of reading, just to be clear here.

561
00:19:17.200 --> 00:19:19.600
But the thing that you pointed out

562
00:19:19.600 --> 00:19:22.600
that I haven't communicated is that I was also doing

563
00:19:22.600 --> 00:19:25.160
while I was reading, and that's a huge deal.

564
00:19:25.160 --> 00:19:26.000
Not just reading.

565
00:19:26.000 --> 00:19:26.840
No, no.

566
00:19:26.840 --> 00:19:27.840
But see, I took that for granted

567
00:19:27.840 --> 00:19:31.080
because I've been doing this thing since I was 19.

568
00:19:31.080 --> 00:19:32.920
So I've always been doing.

569
00:19:32.920 --> 00:19:33.760
You're in the game.

570
00:19:33.760 --> 00:19:34.600
Right.

571
00:19:34.600 --> 00:19:38.440
And that's an important point of context

572
00:19:38.440 --> 00:19:40.680
for something that I never realized.

573
00:19:40.680 --> 00:19:42.920
Like a lot of people do kind of sit there

574
00:19:42.920 --> 00:19:44.840
and they're not doing at all

575
00:19:44.840 --> 00:19:46.720
and they're just consuming, consuming, consuming, consuming,

576
00:19:46.720 --> 00:19:47.640
consuming, consuming, consuming.

577
00:19:47.640 --> 00:19:50.040
Go and consume at the same time

578
00:19:50.040 --> 00:19:52.320
and you'll get exponentially better.

579
00:19:52.320 --> 00:19:54.720
There was a TED talk on this, but it takes.

580
00:19:54.720 --> 00:19:56.560
Well, that's a fucking great point.

581
00:19:56.560 --> 00:19:58.080
Yeah, I love it.

582
00:19:58.080 --> 00:19:58.920
Yeah.

583
00:19:58.920 --> 00:20:02.200
There was a TED talk and the guy talked about how

584
00:20:02.200 --> 00:20:04.680
to learn to become proficient in most skills,

585
00:20:04.680 --> 00:20:05.920
it takes 20 hours.

586
00:20:05.920 --> 00:20:07.120
So like you wanna learn the guitar?

587
00:20:07.120 --> 00:20:10.840
It's like the 80, like you'll learn 80% of what you need

588
00:20:10.840 --> 00:20:12.600
to learn the guitar in the first 20 hours.

589
00:20:12.600 --> 00:20:14.240
The last, to be clear though,

590
00:20:14.240 --> 00:20:16.160
the mastery comes from the next 20.

591
00:20:16.160 --> 00:20:18.760
But for everyone who's intimidated by it,

592
00:20:18.760 --> 00:20:21.080
it takes 20 hours to get proficient.

593
00:20:21.080 --> 00:20:23.200
When I wanted to learn to build a landing page,

594
00:20:23.200 --> 00:20:27.720
like a website, I put it off for four years.

595
00:20:27.720 --> 00:20:30.120
Like, you know, I hired IT guys.

596
00:20:30.120 --> 00:20:31.760
I got so frustrated one day,

597
00:20:31.760 --> 00:20:33.760
I was like, I'm gonna fucking learn how to do this.

598
00:20:33.760 --> 00:20:35.320
And so I sat down on a Sunday,

599
00:20:35.360 --> 00:20:37.280
four hours to build a page.

600
00:20:37.280 --> 00:20:38.680
And you spent four years fucking with it.

601
00:20:38.680 --> 00:20:39.520
Not doing it.

602
00:20:39.520 --> 00:20:40.440
And so it's like,

603
00:20:40.440 --> 00:20:41.600
and the thing is is like,

604
00:20:41.600 --> 00:20:42.840
we don't even fear failing.

605
00:20:42.840 --> 00:20:45.960
We feel, we fear feeling stupid,

606
00:20:45.960 --> 00:20:46.960
at least for me.

607
00:20:46.960 --> 00:20:48.560
I just was like, I don't wanna feel like a fucking...

608
00:20:48.560 --> 00:20:49.560
Or looking stupid.

609
00:20:49.560 --> 00:20:51.720
Yeah, exactly, yeah, feeling or looking stupid.

610
00:20:51.720 --> 00:20:55.600
And so like, for me, just knowing that, that stat,

611
00:20:55.600 --> 00:20:57.760
that I'm like, I'm 20 hours away from learning something.

612
00:20:57.760 --> 00:21:00.720
That made it way, not this like amorphous,

613
00:21:00.720 --> 00:21:02.200
like, how am I gonna learn how to build?

614
00:21:02.200 --> 00:21:03.520
I was like, 20 hours.

615
00:21:03.520 --> 00:21:04.600
I can look at a week and be like,

616
00:21:04.600 --> 00:21:06.520
here's four or five hour chunks.

617
00:21:06.520 --> 00:21:07.360
I'll learn it.

618
00:21:07.360 --> 00:21:08.200
Yeah.

619
00:21:08.200 --> 00:21:09.040
I'll become proficient.

620
00:21:09.040 --> 00:21:10.160
And with YouTube,

621
00:21:10.160 --> 00:21:11.800
they're literally our step-by-step tutorials.

622
00:21:11.800 --> 00:21:13.120
You didn't have to pay.

623
00:21:13.120 --> 00:21:14.520
Nowadays I could have just Googled out

624
00:21:14.520 --> 00:21:15.960
or retargetable, but like, I didn't have that.

625
00:21:15.960 --> 00:21:17.520
So I had to hire a guy to do it.

626
00:21:17.520 --> 00:21:21.000
But like, we could, you could Google it, just do it.

627
00:21:22.080 --> 00:21:24.040
And so there were two points I wanted to make

628
00:21:24.040 --> 00:21:24.960
when you were making the employee thing,

629
00:21:24.960 --> 00:21:28.640
not to go like, but you stay in poverty

630
00:21:28.640 --> 00:21:31.240
until you learn all the lessons that poverty has to teach you.

631
00:21:31.240 --> 00:21:33.720
And the first lesson of poverty is my fault.

632
00:21:35.760 --> 00:21:36.600
It's it.

633
00:21:36.600 --> 00:21:38.760
Like, it's my fault that I'm here.

634
00:21:38.760 --> 00:21:40.200
The second point that I wanted to make

635
00:21:40.200 --> 00:21:42.980
was with regards to employees leveling up.

636
00:21:44.080 --> 00:21:45.040
We talked about how like,

637
00:21:45.040 --> 00:21:47.280
you wanna network with people above you.

638
00:21:47.280 --> 00:21:50.120
You do all the work before the meeting.

639
00:21:50.120 --> 00:21:52.600
You do it as though it were a paid project

640
00:21:52.600 --> 00:21:54.960
that someone had hired you to do.

641
00:21:54.960 --> 00:21:58.680
If you start doing the job that you want,

642
00:21:58.680 --> 00:22:01.560
while also doing the job that you're paid for,

643
00:22:01.560 --> 00:22:03.800
you'll, it will become inevitable

644
00:22:03.800 --> 00:22:04.920
that you will get that job

645
00:22:04.920 --> 00:22:06.640
because you're already doing it.

646
00:22:06.640 --> 00:22:08.280
And so if you front the work,

647
00:22:08.280 --> 00:22:10.360
if somebody on Andy's team's like,

648
00:22:10.360 --> 00:22:11.520
dude, I think we should get on Snapchat,

649
00:22:11.520 --> 00:22:12.360
I don't know if you're on Snapchat,

650
00:22:12.360 --> 00:22:13.440
whatever I'm just thinking this up, right?

651
00:22:13.440 --> 00:22:14.720
And it's like, dude, I already cut up

652
00:22:14.720 --> 00:22:16.560
the next 30 days worth of stuff.

653
00:22:16.560 --> 00:22:17.480
I already did this thing.

654
00:22:17.480 --> 00:22:18.520
I already did it.

655
00:22:18.520 --> 00:22:19.440
There's two things that'll happen.

656
00:22:19.440 --> 00:22:21.680
One, I can virtually guarantee you that you'd be like,

657
00:22:21.680 --> 00:22:23.360
if you can run it, run it.

658
00:22:24.440 --> 00:22:27.040
Either he will give you or maybe like, dude,

659
00:22:27.040 --> 00:22:28.400
because of the increase in responsibility,

660
00:22:28.440 --> 00:22:30.200
I'll give you the pay bump, sure.

661
00:22:30.200 --> 00:22:32.080
But the smart ones, if you'd be like, no,

662
00:22:32.080 --> 00:22:33.240
I'm just here for the brand.

663
00:22:33.240 --> 00:22:36.160
Like you can, you can deny, like if you're smart,

664
00:22:36.160 --> 00:22:38.200
you'll deny the short-term pay bump

665
00:22:38.200 --> 00:22:40.320
and you'll gain the long-term goodwill

666
00:22:40.320 --> 00:22:42.520
because he will recognize you as a player.

667
00:22:42.520 --> 00:22:44.280
And I'm telling you, this is what the people in the room,

668
00:22:44.280 --> 00:22:46.600
like they see each other, like he's a winner.

669
00:22:46.600 --> 00:22:47.440
Yeah.

670
00:22:47.440 --> 00:22:48.280
Like I already know it.

671
00:22:48.280 --> 00:22:49.200
Like this is how you do it.

672
00:22:49.200 --> 00:22:50.400
This is how you move up and that's,

673
00:22:50.400 --> 00:22:52.080
I love the way you said undeniable

674
00:22:52.080 --> 00:22:54.800
because like one of the other rules of poverty

675
00:22:54.800 --> 00:22:57.080
is that no one wants you to be rich.

676
00:22:58.400 --> 00:23:00.280
And no one's going to give you their riches.

677
00:23:00.280 --> 00:23:02.160
No, yeah, like no one wants you to be rich.

678
00:23:02.160 --> 00:23:05.520
Like you have to want to be rich and you have to make it,

679
00:23:05.520 --> 00:23:06.600
I mean, this is Steve Martin thing.

680
00:23:06.600 --> 00:23:08.200
It's like you have to be so good that they can't ignore you.

681
00:23:08.200 --> 00:23:09.040
That's it.

682
00:23:09.040 --> 00:23:10.520
And when someone can't ignore you,

683
00:23:10.520 --> 00:23:12.400
then everyone then acquiesces.

684
00:23:12.400 --> 00:23:13.240
They just comply.

685
00:23:13.240 --> 00:23:15.840
They're like, you have to gain leverage

686
00:23:15.840 --> 00:23:18.520
over other people because of how much better you are

687
00:23:18.520 --> 00:23:19.360
at the thing.

688
00:23:19.360 --> 00:23:20.400
And then when you have the leverage,

689
00:23:20.400 --> 00:23:21.600
you can do whatever you want.

690
00:23:21.600 --> 00:23:24.240
Dude, it's, by the way, I want to clarify,

691
00:23:24.240 --> 00:23:25.480
I love my fucking employees.

692
00:23:25.480 --> 00:23:26.640
These guys get it here.

693
00:23:26.640 --> 00:23:28.240
We promote from within.

694
00:23:28.240 --> 00:23:30.560
It's a, it's a, these guys get it.

695
00:23:32.000 --> 00:23:36.600
So, but like, I'm talking about what I observe in general.

696
00:23:36.600 --> 00:23:40.280
And you know, what you said, dude, like it's, poverty,

697
00:23:40.280 --> 00:23:42.600
it's, there's very few people on earth

698
00:23:42.600 --> 00:23:44.840
contrary to the social fucking environment

699
00:23:44.840 --> 00:23:46.200
that we live in.

700
00:23:46.200 --> 00:23:48.240
And this is, this is the dose of reality

701
00:23:48.240 --> 00:23:50.040
that a lot of people don't like to hear.

702
00:23:50.040 --> 00:23:52.000
There's very few people that aren't exactly

703
00:23:52.000 --> 00:23:53.760
where they deserve to fucking be.

704
00:23:53.760 --> 00:23:55.280
Very fucking few.

705
00:23:55.280 --> 00:23:56.760
Very fucking few.

706
00:23:56.760 --> 00:23:57.800
Very few.

707
00:23:57.800 --> 00:24:00.040
Except if you look on the internet,

708
00:24:00.040 --> 00:24:01.920
everybody deserves to be better.

709
00:24:01.920 --> 00:24:03.760
Everybody deserves to be where they are.

710
00:24:03.760 --> 00:24:06.760
Listen, bro, you deserve what the fuck you got.

711
00:24:06.760 --> 00:24:09.960
And because what you've done has produced what you have.

712
00:24:09.960 --> 00:24:11.400
Now, if you want something else,

713
00:24:11.400 --> 00:24:13.160
you're going to have to do the things

714
00:24:13.160 --> 00:24:14.800
that produce the other thing.

715
00:24:14.800 --> 00:24:16.800
And then that will become what you deserve.

716
00:24:16.800 --> 00:24:19.600
And so, stop thinking of it that you deserve anything

717
00:24:19.600 --> 00:24:21.400
because the reality is there's nobody out there

718
00:24:21.400 --> 00:24:24.320
that thinks you deserve fucking anything except you.

719
00:24:24.320 --> 00:24:26.640
That's a big problem in the culture, dude.

720
00:24:26.640 --> 00:24:28.600
We can't fucking sit here and say,

721
00:24:28.600 --> 00:24:31.840
oh, I deserve, I deserve, I deserve.

722
00:24:31.840 --> 00:24:33.040
Look around you, dude.

723
00:24:33.040 --> 00:24:35.200
Look at the car you drive, look at your bank account,

724
00:24:35.200 --> 00:24:37.560
look at the person you're with, look at where you live.

725
00:24:37.560 --> 00:24:38.680
Look at all of this shit.

726
00:24:38.680 --> 00:24:40.120
That's what you fucking deserve

727
00:24:40.120 --> 00:24:42.400
because that's the actions,

728
00:24:42.400 --> 00:24:44.240
that's the result of the actions

729
00:24:44.240 --> 00:24:46.360
that you've taken to produce this.

730
00:24:46.360 --> 00:24:49.200
And the great thing is, we live in this three-dimensional,

731
00:24:49.200 --> 00:24:50.560
well, it's more than three-dimensional

732
00:24:50.560 --> 00:24:52.160
and we want to actually talk about it.

733
00:24:52.160 --> 00:24:53.240
That's the other episode.

734
00:24:53.240 --> 00:24:55.960
Yeah, we talk about hope, that's a whole different thing.

735
00:24:57.480 --> 00:25:00.160
We live in this multi-dimensional world

736
00:25:00.160 --> 00:25:03.720
that is a blank canvas for us to create in.

737
00:25:03.720 --> 00:25:05.600
And so like when you sit there and you say,

738
00:25:05.600 --> 00:25:09.480
I deserve better, but you're angry about what you have.

739
00:25:09.480 --> 00:25:11.440
Now you've created a situation

740
00:25:11.440 --> 00:25:14.560
where you are not even capable of producing any better

741
00:25:14.560 --> 00:25:16.240
because you think you're getting fucked

742
00:25:16.240 --> 00:25:19.240
on what you actually deserve, which isn't even the truth.

743
00:25:19.240 --> 00:25:22.280
The truth is, it's inputs and fucking outputs.

744
00:25:22.280 --> 00:25:25.240
It's one plus one equals motherfucking two.

745
00:25:25.240 --> 00:25:26.760
And there's nothing that can change that.

746
00:25:26.760 --> 00:25:29.200
There's not an opinion, there's not a temper tantrum,

747
00:25:29.200 --> 00:25:30.600
there's not a social movement,

748
00:25:30.600 --> 00:25:32.200
there's not a fucking hashtag,

749
00:25:32.200 --> 00:25:35.240
there's nothing that can fucking change that.

750
00:25:35.240 --> 00:25:37.840
And if you want a different result,

751
00:25:37.840 --> 00:25:40.440
then you must acknowledge it is my decision

752
00:25:40.440 --> 00:25:42.600
and my fault as to why I'm here

753
00:25:42.600 --> 00:25:45.200
and you could blame your fucking parents if you're young.

754
00:25:45.200 --> 00:25:47.080
You could be 20 years old and listen to this

755
00:25:47.080 --> 00:25:49.280
that well, I didn't have, but listen bro,

756
00:25:49.280 --> 00:25:52.040
you may not have had much opportunity yet,

757
00:25:52.040 --> 00:25:54.720
but take what I'm saying now and apply it

758
00:25:54.720 --> 00:25:56.800
because it may not apply to you at 20 years old

759
00:25:56.800 --> 00:25:59.280
because maybe you are the circumstances

760
00:25:59.280 --> 00:26:01.000
of an unhealthy environment.

761
00:26:01.000 --> 00:26:03.840
Maybe you were born into a shit situation.

762
00:26:03.840 --> 00:26:06.320
There's lots of people that were, a whole lot of people.

763
00:26:06.320 --> 00:26:08.640
In fact, most people, okay?

764
00:26:08.640 --> 00:26:12.560
But the reality in what separates people from staying there

765
00:26:12.560 --> 00:26:15.840
and people who escape that is not,

766
00:26:17.160 --> 00:26:21.040
defining their identity as someone who's being screwed

767
00:26:21.040 --> 00:26:22.960
saying I deserve better.

768
00:26:22.960 --> 00:26:24.800
You don't deserve better.

769
00:26:24.800 --> 00:26:27.680
You can create better, but you don't deserve it.

770
00:26:27.680 --> 00:26:29.200
And by the way, once you create it,

771
00:26:29.200 --> 00:26:30.600
you still don't deserve it.

772
00:26:30.600 --> 00:26:32.720
You're just producing a result

773
00:26:32.720 --> 00:26:34.440
from the actions that you take.

774
00:26:34.440 --> 00:26:36.200
If you plan to fucking seed

775
00:26:36.200 --> 00:26:38.600
and you go out and water it, some shit's gonna grow.

776
00:26:40.360 --> 00:26:41.560
Real quick guys, you guys already know

777
00:26:41.560 --> 00:26:43.520
that I don't run any ads on this

778
00:26:43.520 --> 00:26:44.840
and I don't sell anything.

779
00:26:44.840 --> 00:26:46.720
And so the only ask that I can ever have

780
00:26:46.720 --> 00:26:48.040
you guys, is that you help me spread the words

781
00:26:48.040 --> 00:26:49.520
so we can have more entrepreneurs,

782
00:26:49.520 --> 00:26:51.240
make more money, feed their families,

783
00:26:51.240 --> 00:26:53.640
make better products and have better experiences

784
00:26:53.640 --> 00:26:55.240
for their employees and customers.

785
00:26:55.240 --> 00:26:57.440
And the only way we do that is if you can rate

786
00:26:57.440 --> 00:26:59.680
and review and share this podcast.

787
00:26:59.680 --> 00:27:01.040
So the single thing that I have to do,

788
00:27:01.040 --> 00:27:02.280
is you can just leave a review,

789
00:27:02.280 --> 00:27:04.200
but take 10 seconds or one type of the thumb,

790
00:27:04.200 --> 00:27:06.320
it means the absolute will to me and more importantly,

791
00:27:06.320 --> 00:27:08.440
it may change the world for someone else.

792
00:27:09.720 --> 00:27:10.720
It's that simple.

793
00:27:11.640 --> 00:27:13.400
And that's how we have to look at reality

794
00:27:13.400 --> 00:27:16.160
because that's actually how it works.

795
00:27:16.160 --> 00:27:17.920
There's very few people out there

796
00:27:17.920 --> 00:27:20.640
that have been born into such a shitty situation

797
00:27:20.640 --> 00:27:22.680
or have such shitty circumstances

798
00:27:22.680 --> 00:27:25.160
that they cannot move forward.

799
00:27:25.160 --> 00:27:27.080
I'll say it's in America, maybe other places

800
00:27:27.080 --> 00:27:29.120
but here in the United States.

801
00:27:29.120 --> 00:27:32.240
We have a scenario where we have a culture

802
00:27:32.240 --> 00:27:36.160
that feels entitled to literally every luxury

803
00:27:36.160 --> 00:27:39.080
on the fucking planet for breathing.

804
00:27:39.080 --> 00:27:41.040
And that is not how it works at all.

805
00:27:41.040 --> 00:27:43.080
And if you're gonna live your life like that,

806
00:27:43.080 --> 00:27:47.160
if you're gonna continue to go down the path of life,

807
00:27:47.160 --> 00:27:50.040
thinking that because you're born, you're special

808
00:27:50.040 --> 00:27:53.800
and because you breathe, you deserve to have all these things

809
00:27:53.800 --> 00:27:55.120
that these other people have,

810
00:27:55.120 --> 00:27:57.120
you're gonna be disappointed and you're gonna be better

811
00:27:57.120 --> 00:27:58.160
and you're gonna be frustrated.

812
00:27:58.160 --> 00:28:00.480
And guess what, you ain't gonna have shit.

813
00:28:00.480 --> 00:28:02.480
Ever, that's how it works.

814
00:28:02.480 --> 00:28:07.480
So it's hard for me because I understood this from the beginning.

815
00:28:08.760 --> 00:28:11.040
Like this was not something I had to learn.

816
00:28:11.040 --> 00:28:13.720
This was something I understood in the beginning.

817
00:28:13.720 --> 00:28:17.320
When I was 19 years old and I was broke as fuck

818
00:28:17.320 --> 00:28:21.120
and I spent my fucking only $12,000 that I had

819
00:28:21.120 --> 00:28:22.960
to start supplement super stores

820
00:28:22.960 --> 00:28:25.400
which turned into fucking all kinds of different shit

821
00:28:25.400 --> 00:28:26.600
over the course of time.

822
00:28:27.520 --> 00:28:31.160
I did not expect anybody to fucking do anything for me.

823
00:28:31.160 --> 00:28:34.200
I expected that, okay, I expected to be rich

824
00:28:34.200 --> 00:28:36.920
in fucking a year because I was a stupid kid, okay?

825
00:28:36.920 --> 00:28:39.120
But after that year went by and I wasn't rich.

826
00:28:39.120 --> 00:28:41.240
In fact, I still hadn't gotten paid.

827
00:28:41.240 --> 00:28:42.200
Here's how I looked at it.

828
00:28:42.200 --> 00:28:45.520
I said, well, I got a year into this.

829
00:28:45.520 --> 00:28:47.560
I don't wanna throw away that year, all right?

830
00:28:47.560 --> 00:28:48.880
So I do another year.

831
00:28:48.880 --> 00:28:52.320
In another year, still didn't get fucking paid, all right?

832
00:28:52.320 --> 00:28:54.400
I looked at the same, well now I got two years in this.

833
00:28:54.400 --> 00:28:56.680
I know a little bit, still didn't get paid.

834
00:28:56.680 --> 00:28:59.040
I got paid after my third year and I said, okay,

835
00:28:59.040 --> 00:29:00.800
well, I got three years in, I started to get paid.

836
00:29:00.800 --> 00:29:02.240
I don't wanna throw that away.

837
00:29:02.240 --> 00:29:05.800
So I just kept fucking going and that's how I ended up here.

838
00:29:05.800 --> 00:29:09.760
And like, when I say we're gonna do X

839
00:29:09.760 --> 00:29:11.120
and you guys think I'm full of shit,

840
00:29:11.120 --> 00:29:12.760
I already know it's gonna happen

841
00:29:12.760 --> 00:29:14.680
because I know how it works.

842
00:29:14.680 --> 00:29:16.920
I know the game, I know this is fucking chess.

843
00:29:16.920 --> 00:29:18.760
Now checkers, I know how to play fucking chess

844
00:29:18.760 --> 00:29:21.240
very fucking well at this point in time.

845
00:29:21.240 --> 00:29:23.320
You know how I learned to play chess, bro?

846
00:29:23.320 --> 00:29:24.960
By getting my ass kicked, my other motherfuckers

847
00:29:24.960 --> 00:29:27.600
to play chess better than me, all right?

848
00:29:27.600 --> 00:29:30.000
And we go and we keep going, we going, going.

849
00:29:30.000 --> 00:29:33.160
And like now I consider, like yes, there's days of course

850
00:29:33.160 --> 00:29:34.320
where I'm like, dude, fuck this.

851
00:29:34.360 --> 00:29:37.000
I don't wanna do this shit, but you know what I say?

852
00:29:37.000 --> 00:29:38.960
Bro, you got 24 years in this.

853
00:29:38.960 --> 00:29:40.560
Why the fuck would you throw that away?

854
00:29:40.560 --> 00:29:41.600
You learned all this shit.

855
00:29:41.600 --> 00:29:42.600
You got all this opportunity.

856
00:29:42.600 --> 00:29:45.440
Now you have an opportunity to build something iconic.

857
00:29:45.440 --> 00:29:46.840
You built a successful company.

858
00:29:46.840 --> 00:29:48.480
Now you can build something iconic.

859
00:29:49.480 --> 00:29:51.400
Who has that opportunity?

860
00:29:51.400 --> 00:29:53.520
Not very many, not very many people ever get to that.

861
00:29:53.520 --> 00:29:55.840
So like I just continue to roll it over, roll it over,

862
00:29:55.840 --> 00:29:58.240
roll over, but to say I deserve it

863
00:29:58.240 --> 00:30:00.800
because I've been doing it for 24 years.

864
00:30:00.800 --> 00:30:02.400
Is an absurd statement.

865
00:30:02.400 --> 00:30:04.080
It's fucking absurdity.

866
00:30:04.080 --> 00:30:05.560
I don't deserve shit.

867
00:30:05.560 --> 00:30:08.640
I deserve exactly what produces

868
00:30:08.640 --> 00:30:10.080
from the inputs that I put in.

869
00:30:10.080 --> 00:30:11.440
And that is fucking it.

870
00:30:11.440 --> 00:30:12.800
And like dude, if the whole world,

871
00:30:12.800 --> 00:30:15.120
like if you guys could understand this right now

872
00:30:15.120 --> 00:30:17.720
and operate this way for the rest of your life,

873
00:30:17.720 --> 00:30:20.360
you're gonna have a successful, fulfilling fucking life.

874
00:30:20.360 --> 00:30:22.760
But this idea of deserving because you breathe

875
00:30:22.760 --> 00:30:25.840
or earning because you put your time in,

876
00:30:25.840 --> 00:30:29.160
those are, those do not compute in reality, distortions.

877
00:30:29.160 --> 00:30:30.000
Yeah, they are.

878
00:30:30.000 --> 00:30:33.840
It's time in does not equal result.

879
00:30:33.840 --> 00:30:36.640
Skills equal result and applied skills equal result.

880
00:30:36.640 --> 00:30:39.240
Not actually not even skills equal result.

881
00:30:39.240 --> 00:30:41.240
Applied skills equal result.

882
00:30:41.240 --> 00:30:42.640
I'm super pumped.

883
00:30:42.640 --> 00:30:43.880
They said all this stuff about deserving

884
00:30:43.880 --> 00:30:45.720
because it's probably my least favorite word

885
00:30:45.720 --> 00:30:47.040
in the English language.

886
00:30:47.040 --> 00:30:49.640
And I love that you clarified the point at the end there.

887
00:30:49.640 --> 00:30:51.080
It's like I've been doing this because a lot of people

888
00:30:51.080 --> 00:30:52.760
like they still like you deserve it.

889
00:30:52.760 --> 00:30:53.680
I was like, I did it.

890
00:30:53.680 --> 00:30:54.680
And they're like, well, you earned it.

891
00:30:54.680 --> 00:30:58.200
I'm like, no, I did these activities.

892
00:30:58.200 --> 00:30:59.360
And this is the outcome.

893
00:30:59.360 --> 00:31:00.600
And I used to tell that to people

894
00:31:00.600 --> 00:31:03.240
because I was like, I don't think I deserve success.

895
00:31:03.240 --> 00:31:05.880
I was like, and that's not like a mental limitation

896
00:31:05.880 --> 00:31:07.720
in terms of like I've got sabotaging thoughts

897
00:31:07.720 --> 00:31:08.560
or limiting beliefs.

898
00:31:08.560 --> 00:31:13.640
It's like, no, like I don't think I deserve success.

899
00:31:13.640 --> 00:31:16.760
But what you can do is you can still do the stuff that gets it.

900
00:31:16.760 --> 00:31:17.600
Yeah.

901
00:31:17.600 --> 00:31:19.160
And it's like you don't deserve the super hot girl

902
00:31:19.160 --> 00:31:20.000
that you want.

903
00:31:20.000 --> 00:31:21.640
I was like, you can still do the stuff that gets her.

904
00:31:21.640 --> 00:31:22.480
Yeah.

905
00:31:22.480 --> 00:31:24.440
By the way, when you eliminate the idea of deserving,

906
00:31:24.440 --> 00:31:26.680
it actually creates more gratitude for it.

907
00:31:26.680 --> 00:31:27.520
Yeah.

908
00:31:27.520 --> 00:31:31.640
So like when you don't deserve the success

909
00:31:31.640 --> 00:31:33.040
and you realize you don't deserve it

910
00:31:33.040 --> 00:31:37.240
and you realize that it's a result of what you did here, right?

911
00:31:37.240 --> 00:31:39.640
Now all of a sudden you're like, okay, well, I did this,

912
00:31:39.640 --> 00:31:40.600
it created this.

913
00:31:40.600 --> 00:31:41.600
I definitely don't deserve it,

914
00:31:41.600 --> 00:31:42.800
but I'm very glad it's here.

915
00:31:42.800 --> 00:31:43.840
It's easy to be grateful.

916
00:31:43.840 --> 00:31:45.000
Yeah.

917
00:31:45.000 --> 00:31:46.440
I want to talk about blaming power.

918
00:31:46.440 --> 00:31:47.440
Yeah, let's do it.

919
00:31:47.440 --> 00:31:50.400
So I said, the first lesson of power

920
00:31:50.400 --> 00:31:52.000
of these two words, my fault, right?

921
00:31:52.000 --> 00:31:54.200
Now, I'm sure that there's some people

922
00:31:54.200 --> 00:31:57.040
spinning their tops right now on that idea.

923
00:31:57.040 --> 00:31:59.600
And I want to lean into this for a second

924
00:31:59.600 --> 00:32:03.000
because you may have suffered racial inequality.

925
00:32:03.000 --> 00:32:04.800
You may have suffered gender inequality.

926
00:32:04.800 --> 00:32:06.160
You may have been born in Bangladesh.

927
00:32:06.160 --> 00:32:07.840
You may have been born, you know, I mean, like we can,

928
00:32:07.840 --> 00:32:10.240
you may have had your uncle rape you every single day

929
00:32:10.240 --> 00:32:11.440
as a child.

930
00:32:11.440 --> 00:32:13.000
That's fucked up.

931
00:32:13.000 --> 00:32:14.080
I'm not denying it.

932
00:32:15.160 --> 00:32:18.400
But where you place the blame is where the power goes.

933
00:32:18.400 --> 00:32:20.800
And so I had this realization when I was 19 years old,

934
00:32:20.800 --> 00:32:22.480
I was a very angry kid.

935
00:32:22.480 --> 00:32:27.080
And I blamed my parents for who I was, where I was, et cetera.

936
00:32:27.080 --> 00:32:28.760
And I resented both of my parents

937
00:32:28.760 --> 00:32:31.680
at that time my life pretty hardcore did not like them.

938
00:32:31.680 --> 00:32:36.040
And I had this realization that I was blaming them

939
00:32:36.040 --> 00:32:37.720
for my life.

940
00:32:37.720 --> 00:32:39.680
And then what that meant was, because I translated,

941
00:32:39.680 --> 00:32:42.080
because I had to hit my own ego on this,

942
00:32:42.080 --> 00:32:44.000
I was like, then that means that they're the ones

943
00:32:44.000 --> 00:32:46.080
who have power over me.

944
00:32:46.080 --> 00:32:48.960
These people that I don't, at the time, that I don't like,

945
00:32:48.960 --> 00:32:52.920
I'm giving them the power over me not being successful.

946
00:32:53.880 --> 00:32:56.240
And so wherever you point the finger of blame

947
00:32:56.240 --> 00:32:57.440
is where the power goes.

948
00:32:57.440 --> 00:33:00.040
Until eventually it points at your chest.

949
00:33:00.040 --> 00:33:02.720
That's when the first day of your real life begins.

950
00:33:02.720 --> 00:33:04.440
Because you're like, you know what?

951
00:33:04.440 --> 00:33:05.600
All these things happen.

952
00:33:05.600 --> 00:33:07.560
I had all of these things that were unequal

953
00:33:07.560 --> 00:33:09.280
or unfair or whatever you want to call it.

954
00:33:09.280 --> 00:33:11.920
The terrible uncle thing, horrible, comma.

955
00:33:13.280 --> 00:33:14.440
I'm still here.

956
00:33:14.440 --> 00:33:15.640
You're still there.

957
00:33:15.640 --> 00:33:16.480
You're still here.

958
00:33:16.480 --> 00:33:19.560
And first of all, entrepreneurship, use what you got.

959
00:33:19.560 --> 00:33:20.400
Right?

960
00:33:20.400 --> 00:33:22.560
And so if you can accept that it is your fault,

961
00:33:22.560 --> 00:33:24.800
it's an awful way of saying it's your responsibility.

962
00:33:24.800 --> 00:33:26.840
Because if you blame the parent,

963
00:33:26.840 --> 00:33:28.360
you blame the uncle, you blame your race.

964
00:33:28.360 --> 00:33:29.640
And I know I'm going to get a lot of heat on that

965
00:33:29.640 --> 00:33:30.480
because I'm not here.

966
00:33:30.480 --> 00:33:32.320
You're like, oh, that's real shit.

967
00:33:32.320 --> 00:33:34.200
But the thing is, is that like if you blame that,

968
00:33:34.200 --> 00:33:35.720
then it means that that's where you put the power.

969
00:33:35.720 --> 00:33:36.560
Yeah.

970
00:33:36.560 --> 00:33:40.440
And so it's like, that 100%, it's 100% maybe true.

971
00:33:40.440 --> 00:33:41.960
comma, so what?

972
00:33:41.960 --> 00:33:42.800
So what now?

973
00:33:42.800 --> 00:33:45.440
You have no, yeah, you have no, now what?

974
00:33:45.440 --> 00:33:47.600
Okay, we all acknowledge it, now what?

975
00:33:48.800 --> 00:33:50.480
It's as simple as it gets, dude.

976
00:33:50.480 --> 00:33:51.280
And like, what are you going to do?

977
00:33:51.280 --> 00:33:54.480
Spend your whole fucking life telling that fucking sad story.

978
00:33:54.760 --> 00:33:56.760
That honestly, all your friends and family

979
00:33:56.760 --> 00:33:58.520
were fucking tired of hearing it anyway.

980
00:33:58.520 --> 00:33:59.600
Like they really are.

981
00:33:59.600 --> 00:34:01.520
Like I've been talking about my shoulder being fucked up

982
00:34:01.520 --> 00:34:03.960
for fucking two years now, 18 months.

983
00:34:03.960 --> 00:34:05.360
And it's a legitimate thing.

984
00:34:05.360 --> 00:34:07.440
I have my shoulder completely reconstructed.

985
00:34:07.440 --> 00:34:09.520
I fucking lost my entire physique.

986
00:34:09.520 --> 00:34:11.000
I've been working my fucking ass off

987
00:34:11.000 --> 00:34:13.960
and I had thing after thing happened to me in a row.

988
00:34:13.960 --> 00:34:15.840
And it's a fucking terrible shit story.

989
00:34:15.840 --> 00:34:16.880
But you know what?

990
00:34:16.880 --> 00:34:19.800
I'm not 350 pounds like I fucking used to be.

991
00:34:19.800 --> 00:34:21.120
I'm a pretty good fucking shape.

992
00:34:21.120 --> 00:34:24.000
And I consider that a massive test passed.

993
00:34:24.040 --> 00:34:27.360
What am I going to do now for the rest of time?

994
00:34:27.360 --> 00:34:29.640
Am I going to, so am I going to quit training?

995
00:34:29.640 --> 00:34:30.960
And am I going to quit lifting?

996
00:34:30.960 --> 00:34:31.960
Am I going to say fuck?

997
00:34:31.960 --> 00:34:32.800
I'm a shoulder.

998
00:34:32.800 --> 00:34:34.240
Yeah, like what are you going to do?

999
00:34:34.240 --> 00:34:36.080
Like that's some weak ass shit, dude.

1000
00:34:36.080 --> 00:34:37.720
Like that's why I haven't even been talking about it

1001
00:34:37.720 --> 00:34:38.720
on my fucking stories.

1002
00:34:38.720 --> 00:34:42.040
Like because I'm like, God, I'm fucking tired of it.

1003
00:34:42.040 --> 00:34:43.600
You know what I'm saying?

1004
00:34:43.600 --> 00:34:45.960
Like, and dude, the truth of the matter is too,

1005
00:34:45.960 --> 00:34:49.120
Alex is like, all of you guys listening,

1006
00:34:49.120 --> 00:34:51.440
that you guys have these excuses.

1007
00:34:51.440 --> 00:34:53.120
And yeah, the mountain's going to be big.

1008
00:34:53.120 --> 00:34:55.160
It's going to fucking take some time to climb.

1009
00:34:55.160 --> 00:34:59.000
But there's people who have like not only like people,

1010
00:34:59.000 --> 00:35:00.760
there's not like one or two people.

1011
00:35:00.760 --> 00:35:04.680
There's fucking thousands, probably millions of people

1012
00:35:04.680 --> 00:35:07.400
who have faced the same exact adversity.

1013
00:35:07.400 --> 00:35:10.200
If not worse, that have become what it is

1014
00:35:10.200 --> 00:35:12.000
that you were looking to become.

1015
00:35:12.000 --> 00:35:13.920
So if they could fucking do that,

1016
00:35:13.920 --> 00:35:16.440
after going through all the same exact shit,

1017
00:35:16.440 --> 00:35:20.080
even worse shit, then what the fuck are we talking about?

1018
00:35:20.080 --> 00:35:21.360
That means it's possible.

1019
00:35:21.400 --> 00:35:24.280
That means it's actually a very real thing.

1020
00:35:24.280 --> 00:35:26.080
What one man can do, another can do.

1021
00:35:26.080 --> 00:35:28.080
It's a real fucking thing.

1022
00:35:28.080 --> 00:35:30.720
And the disadvantages that you have right now,

1023
00:35:30.720 --> 00:35:33.240
if you think about yourself as the hero of your own story,

1024
00:35:33.240 --> 00:35:37.480
right, what creates the strength of the hero,

1025
00:35:38.440 --> 00:35:41.280
the obstacle, the monster, the bigger the monster,

1026
00:35:41.280 --> 00:35:42.880
the bigger the hero, right?

1027
00:35:42.880 --> 00:35:45.400
And so I remember earning the early days

1028
00:35:45.400 --> 00:35:48.000
when I was really going through it.

1029
00:35:48.000 --> 00:35:49.600
I used to tell myself that this was going to be part

1030
00:35:49.600 --> 00:35:51.120
of the story I would tell.

1031
00:35:51.120 --> 00:35:54.840
And so the many disadvantages that you have

1032
00:35:54.840 --> 00:35:57.200
become advantages to the story that you have.

1033
00:35:57.200 --> 00:36:02.040
Because, sure, Alex, white guy born to well off dad,

1034
00:36:02.040 --> 00:36:04.040
you know what I mean, he's a doctor, you know.

1035
00:36:04.040 --> 00:36:05.440
Cool, that was my life.

1036
00:36:05.440 --> 00:36:08.840
And so here's a story I will never be able to tell.

1037
00:36:08.840 --> 00:36:11.600
I'll never be able to say that I was a black man

1038
00:36:11.600 --> 00:36:14.440
born in Africa who made it.

1039
00:36:14.440 --> 00:36:17.080
Although, I got, who got, who was, you know,

1040
00:36:17.080 --> 00:36:19.120
an orphan and had been raped in some,

1041
00:36:19.280 --> 00:36:23.160
I can never tell that story, but there is a guy who can.

1042
00:36:23.160 --> 00:36:26.880
And so like, if you have those disadvantages to you,

1043
00:36:26.880 --> 00:36:29.600
you can become the hero of that story

1044
00:36:29.600 --> 00:36:32.000
and you become a bigger hero than I am,

1045
00:36:32.000 --> 00:36:34.880
or Andy could be because of the things that you were,

1046
00:36:34.880 --> 00:36:37.920
that you had the opportunity to overcome.

1047
00:36:37.920 --> 00:36:39.440
And so like that becomes the part of the story

1048
00:36:39.440 --> 00:36:40.520
that you can tell.

1049
00:36:40.520 --> 00:36:41.920
And those becomes the monsters that you slay

1050
00:36:41.920 --> 00:36:44.680
and also pave the path for everybody behind you

1051
00:36:44.680 --> 00:36:45.800
who doesn't think it's possible.

1052
00:36:45.800 --> 00:36:49.160
That's the key, the key is that last part.

1053
00:36:49.160 --> 00:36:52.000
Why not work to be the example of the person

1054
00:36:52.000 --> 00:36:54.280
who overcomes the shit so that other people

1055
00:36:54.280 --> 00:36:58.000
who are in your scenario will see you as a guide

1056
00:36:58.000 --> 00:37:00.560
through the fucking forest of how to get

1057
00:37:00.560 --> 00:37:02.680
from where you are to where you wanna be?

1058
00:37:02.680 --> 00:37:05.240
Like bro, what's more noble than that?

1059
00:37:05.240 --> 00:37:08.600
I just, I don't think, I don't think there's much

1060
00:37:08.600 --> 00:37:09.440
more noble than that.

1061
00:37:09.440 --> 00:37:12.400
Like by creating a life that guides other people

1062
00:37:12.400 --> 00:37:15.880
out of their fucking shit into the life that they wanna live

1063
00:37:15.880 --> 00:37:18.600
through your own story, not your made up shit,

1064
00:37:18.600 --> 00:37:20.160
not the fucking fake.

1065
00:37:20.160 --> 00:37:22.400
I'm standing in front of my fucking Huracan

1066
00:37:22.400 --> 00:37:24.440
and this is my story bullshit.

1067
00:37:24.440 --> 00:37:28.840
I'm talking about your real fucking story, your real shit.

1068
00:37:28.840 --> 00:37:30.800
Dave Stewart here in St. Louis.

1069
00:37:30.800 --> 00:37:31.640
Black man.

1070
00:37:31.640 --> 00:37:33.120
No, you know what Dave Stewart is?

1071
00:37:33.120 --> 00:37:36.240
Grew up, black man, grew up,

1072
00:37:36.240 --> 00:37:38.560
probably the richest dude in this city.

1073
00:37:38.560 --> 00:37:40.480
I mean, I would say in the Midwest for sure.

1074
00:37:40.480 --> 00:37:43.440
Dude grew up up in fucking North St. Louis in Ferguson,

1075
00:37:43.440 --> 00:37:45.480
one of the fucking shittiest parts of the entire,

1076
00:37:45.480 --> 00:37:47.480
you all know Ferguson, y'all heard of it before

1077
00:37:47.480 --> 00:37:49.120
because we've had fucking riots here.

1078
00:37:51.320 --> 00:37:53.880
Great area actually, great people in that area,

1079
00:37:53.880 --> 00:37:57.800
but it has been known to be a very rough area historically

1080
00:37:57.800 --> 00:37:59.640
and it was a rough area for that man.

1081
00:37:59.640 --> 00:38:00.480
During the time.

1082
00:38:00.480 --> 00:38:02.240
And this dude has come through,

1083
00:38:02.240 --> 00:38:04.480
now he's a little bit older now,

1084
00:38:04.480 --> 00:38:06.920
but he's built worldwide technologies,

1085
00:38:06.920 --> 00:38:09.120
he's overcome all kinds of shit.

1086
00:38:09.120 --> 00:38:12.240
And this dude has, with his life experience,

1087
00:38:12.240 --> 00:38:16.920
painted a real fucking path for other black men

1088
00:38:16.920 --> 00:38:19.440
who come from those neighborhoods to believe

1089
00:38:19.440 --> 00:38:21.880
that they can actually do similar things.

1090
00:38:21.880 --> 00:38:23.720
What is more noble than that?

1091
00:38:23.720 --> 00:38:25.680
What the fuck is more noble than that?

1092
00:38:25.680 --> 00:38:27.880
And he's also paid at the same time.

1093
00:38:27.880 --> 00:38:29.520
Like he's fucking loaded.

1094
00:38:29.520 --> 00:38:31.000
Yeah, you know what I'm saying?

1095
00:38:31.000 --> 00:38:33.400
No, I think he's the wealthiest student in St. Louis.

1096
00:38:33.400 --> 00:38:34.240
Yeah, by lot.

1097
00:38:34.240 --> 00:38:34.920
Yeah, there's a lot.

1098
00:38:34.920 --> 00:38:36.080
Yeah.

1099
00:38:36.080 --> 00:38:38.640
But I mean, dude, like your obstacles

1100
00:38:38.640 --> 00:38:42.160
and your overcoming is the nobility.

1101
00:38:42.160 --> 00:38:44.480
Like there is no nobility in victimhood, bro.

1102
00:38:44.480 --> 00:38:46.240
There's attention in victimhood.

1103
00:38:46.240 --> 00:38:48.120
There's shares in victimhood.

1104
00:38:48.120 --> 00:38:50.160
There's fake comments in victimhood.

1105
00:38:50.160 --> 00:38:51.160
Let me tell you online.

1106
00:38:51.160 --> 00:38:52.000
That's not even real.

1107
00:38:52.000 --> 00:38:53.360
Let me tell you something, dude.

1108
00:38:53.360 --> 00:38:55.680
Like when you start telling that sad ass story

1109
00:38:55.680 --> 00:38:58.360
on Instagram dude and you get those likes and those comments,

1110
00:38:58.360 --> 00:39:01.280
those aren't the likes and comments that you actually want.

1111
00:39:01.280 --> 00:39:04.680
In fact, most of those people probably wish you shut up.

1112
00:39:04.680 --> 00:39:06.800
I'm being real, because I know I do.

1113
00:39:06.800 --> 00:39:10.440
When I see that over and over and over and over.

1114
00:39:10.440 --> 00:39:12.740
And over and over, at the same fucking shit over

1115
00:39:12.740 --> 00:39:13.740
and over and over.

1116
00:39:13.740 --> 00:39:17.200
Like I'm like shut the fuck up, dude, what'd you do about it?

1117
00:39:17.200 --> 00:39:19.720
Like, and and I'm not no, I'm just a one telling you that.

1118
00:39:19.720 --> 00:39:21.540
Like everybody else thinks it.

1119
00:39:21.540 --> 00:39:22.640
You know, you guys are all like, oh yeah,

1120
00:39:22.640 --> 00:39:23.760
and he says would everybody's thinking,

1121
00:39:23.760 --> 00:39:25.440
well, I'm telling you right now.

1122
00:39:25.440 --> 00:39:26.960
That's what the fuck people think.

1123
00:39:26.960 --> 00:39:29.760
And then they think when you like want to hang out

1124
00:39:29.760 --> 00:39:31.800
and you want to fucking, they're like,

1125
00:39:31.800 --> 00:39:33.440
I'm not fucking hanging out with that person.

1126
00:39:33.440 --> 00:39:34.600
A person is a drag?

1127
00:39:34.600 --> 00:39:36.440
They suck the energy right out of me.

1128
00:39:36.440 --> 00:39:38.520
Like, dude, there's no nobility in that.

1129
00:39:38.520 --> 00:39:40.520
There's no nobility staying a victim.

1130
00:39:40.520 --> 00:39:44.320
There's no nobility in me telling a story

1131
00:39:44.320 --> 00:39:48.480
of how I got stabbed fucking 20 years ago,

1132
00:39:48.480 --> 00:39:50.680
which actually is coming up 20 years this year,

1133
00:39:52.360 --> 00:39:55.320
and talking about how I ruined my life for 20 fucking years.

1134
00:39:55.320 --> 00:39:57.680
I could have chosen and said, oh, dude,

1135
00:39:58.680 --> 00:40:00.920
this dude fucking stabbed me and this shit happened,

1136
00:40:00.920 --> 00:40:04.840
and I could say I fucked up my life and gave me PTSD,

1137
00:40:04.840 --> 00:40:07.440
gave me concussion syndrome, which I fucking did.

1138
00:40:07.440 --> 00:40:09.200
I got white lesions all over my fucking brain

1139
00:40:09.200 --> 00:40:10.040
because of it.

1140
00:40:10.040 --> 00:40:12.560
I got to live with that shit my whole life, okay?

1141
00:40:12.560 --> 00:40:13.720
I can fucking tell that story

1142
00:40:13.720 --> 00:40:15.600
and everybody, every single person would be justified.

1143
00:40:15.600 --> 00:40:18.040
I'd be like, fuck, that's some fucked up shit, right?

1144
00:40:18.040 --> 00:40:20.880
But what the fuck else would it do?

1145
00:40:21.920 --> 00:40:24.600
I'd be the person, I'd be the old man now

1146
00:40:24.600 --> 00:40:27.120
who doesn't have shit, who doesn't have fucking anything,

1147
00:40:27.120 --> 00:40:30.720
who's not out here, hopefully some of you guys

1148
00:40:30.720 --> 00:40:32.160
have been inspired by me.

1149
00:40:32.160 --> 00:40:33.320
I'm not doing that shit

1150
00:40:33.320 --> 00:40:36.520
because I believe my own story and I stay in that spot.

1151
00:40:36.520 --> 00:40:38.240
You can't stay in that spot, dude.

1152
00:40:38.240 --> 00:40:41.080
It's a bad fucking spot to be and there's no nobility in it.

1153
00:40:41.080 --> 00:40:43.120
The only nobility come, and there's no nobility

1154
00:40:43.120 --> 00:40:44.720
and fucking pacifying it either.

1155
00:40:44.720 --> 00:40:46.480
The nobility comes in overcoming.

1156
00:40:46.480 --> 00:40:49.840
The nobility comes in creating such, it's what you said.

1157
00:40:49.840 --> 00:40:51.840
Success is the only revenge.

1158
00:40:51.840 --> 00:40:53.320
It's not the ultimate revenge.

1159
00:40:53.320 --> 00:40:55.000
It's the only fucking revenge.

1160
00:40:55.000 --> 00:40:57.920
The path that you're on that you're trying to create,

1161
00:40:57.920 --> 00:41:00.960
you getting to that point where it's undeniable

1162
00:41:00.960 --> 00:41:02.160
that you have achieved that

1163
00:41:02.160 --> 00:41:03.800
to where every single human being

1164
00:41:03.800 --> 00:41:07.320
that has ever fucked with you whatsoever that thought,

1165
00:41:07.320 --> 00:41:09.360
there's no way, it's not gonna happen.

1166
00:41:09.360 --> 00:41:10.640
There's no way they're gonna do that,

1167
00:41:10.640 --> 00:41:12.320
which by the way, I've been told all of it

1168
00:41:12.320 --> 00:41:13.480
my whole fucking life.

1169
00:41:14.320 --> 00:41:16.600
I don't have to say a motherfucking word anymore.

1170
00:41:16.600 --> 00:41:19.040
I don't have to say anything, I don't have to talk shit.

1171
00:41:19.040 --> 00:41:22.560
I don't have to say, hey, watch what I do or this is day one

1172
00:41:22.560 --> 00:41:26.000
or wait until you see me, my fuckers just know.

1173
00:41:26.000 --> 00:41:27.720
They know, okay?

1174
00:41:27.720 --> 00:41:31.240
And because they know and because that story's undeniable,

1175
00:41:31.240 --> 00:41:33.680
other people that come from the same fucking hood

1176
00:41:33.680 --> 00:41:36.480
I came from over here in South St. Louis,

1177
00:41:36.480 --> 00:41:37.800
those people look at that and they say,

1178
00:41:37.800 --> 00:41:40.520
fuck dude, if that dude did it, I fucking do it.

1179
00:41:40.520 --> 00:41:42.080
And that's the whole point.

1180
00:41:42.080 --> 00:41:44.200
That's the whole point of the journey we're on, dude,

1181
00:41:44.200 --> 00:41:47.000
because stories are passed down generationally.

1182
00:41:47.000 --> 00:41:50.360
They're not, it's not just about us.

1183
00:41:50.360 --> 00:41:52.200
It's not just about what's going on today.

1184
00:41:52.200 --> 00:41:54.400
It's not just about your Instagram following.

1185
00:41:54.400 --> 00:41:57.480
It's about what fucking life are you actually living?

1186
00:41:57.480 --> 00:41:59.640
And what message does that life send?

1187
00:41:59.640 --> 00:42:02.320
And how does it actually affect the people coming behind you?

1188
00:42:02.320 --> 00:42:04.520
Because dude, to me, you know,

1189
00:42:04.520 --> 00:42:06.560
I'm a little bit older than you

1190
00:42:06.560 --> 00:42:09.160
and a little bit older than probably a lot of you guys listening.

1191
00:42:10.160 --> 00:42:12.000
Like that's what I really think about anymore.

1192
00:42:12.000 --> 00:42:13.760
Like I don't think about like, what can I get?

1193
00:42:13.760 --> 00:42:14.600
What can I do?

1194
00:42:14.600 --> 00:42:16.680
I think about like, all right, fuck dude.

1195
00:42:17.800 --> 00:42:20.320
How can I make this so great that people fucking are inspired

1196
00:42:20.320 --> 00:42:23.200
by it, not in a little way, but in a massive way?

1197
00:42:23.200 --> 00:42:25.720
How can it change people's lives by just living that story?

1198
00:42:25.720 --> 00:42:27.160
And like dude, you guys all,

1199
00:42:27.160 --> 00:42:29.880
every single human being listening to this right now

1200
00:42:29.880 --> 00:42:31.520
has that opportunity, bro.

1201
00:42:31.520 --> 00:42:33.000
You have a blank canvas.

1202
00:42:33.000 --> 00:42:35.000
You have a blank canvas in front of your fucking face

1203
00:42:35.000 --> 00:42:36.240
that you get to create with.

1204
00:42:36.240 --> 00:42:37.760
And a lot of you motherfuckers are ruining it

1205
00:42:37.760 --> 00:42:38.760
because you're sitting there saying,

1206
00:42:38.760 --> 00:42:40.040
I deserve better.

1207
00:42:40.040 --> 00:42:41.720
Well then do better.

1208
00:42:41.720 --> 00:42:42.640
It's that simple.

1209
00:42:42.640 --> 00:42:44.760
You can spend the same energy

1210
00:42:44.760 --> 00:42:48.000
justifying your victimhood as justifying your success.

1211
00:42:48.000 --> 00:42:48.920
Sure.

1212
00:42:48.920 --> 00:42:52.400
Man, you ain't wrong about that.

1213
00:42:52.400 --> 00:42:54.040
Or any other shit you said today.

1214
00:42:54.040 --> 00:42:54.880
Yeah.

1215
00:42:55.600 --> 00:42:58.600
So anyway, dude, we're going on three hours, man.

1216
00:42:58.600 --> 00:43:01.200
This is like a record for us.

1217
00:43:01.200 --> 00:43:02.640
Any closing thoughts, man?

1218
00:43:05.960 --> 00:43:07.320
I really appreciate you making the time

1219
00:43:07.320 --> 00:43:08.840
to come out and be on the show, dude.

1220
00:43:08.840 --> 00:43:11.720
Yeah, I was looking, I was texting Andy like a little kid.

1221
00:43:11.720 --> 00:43:16.040
I was like 14 days, like, well, I was reciprocating

1222
00:43:16.040 --> 00:43:17.760
those texts because I was just excited.

1223
00:43:17.760 --> 00:43:19.200
In fact, I told DJ that today.

1224
00:43:19.200 --> 00:43:21.800
I said, dude, I'm excited to do this show with Alex

1225
00:43:21.800 --> 00:43:26.520
because I truly believe, bro, out of all the people

1226
00:43:26.520 --> 00:43:28.600
I've come across that you have one

1227
00:43:28.600 --> 00:43:30.760
of the best entrepreneur brains going out there.

1228
00:43:30.760 --> 00:43:34.680
And I mean that shit.

1229
00:43:34.680 --> 00:43:36.000
Like it's very obvious.

1230
00:43:36.000 --> 00:43:38.600
Like it's from an operator to an operator, right?

1231
00:43:38.600 --> 00:43:41.800
Like there's guys that have put out content.

1232
00:43:41.800 --> 00:43:42.640
You're like, yeah, that's true.

1233
00:43:42.640 --> 00:43:44.160
That's good stuff.

1234
00:43:44.160 --> 00:43:46.560
Then there's guys and there's people to put out content

1235
00:43:46.560 --> 00:43:48.920
that most people are like, what the fuck does that mean?

1236
00:43:48.920 --> 00:43:50.600
And you can only really understand it

1237
00:43:50.600 --> 00:43:52.280
if you're actually operating.

1238
00:43:52.280 --> 00:43:54.760
And you're one of those guys, man, I appreciate everything

1239
00:43:54.760 --> 00:43:56.360
you do and all the content you put out.

1240
00:43:56.360 --> 00:43:59.680
And I think it's what you've done is fucking amazing.

1241
00:43:59.680 --> 00:44:01.360
And it's cool as fuck to like be your friend

1242
00:44:01.360 --> 00:44:03.120
and like just hear all this shit, dude,

1243
00:44:03.120 --> 00:44:07.160
because like it's very, it's very parallel to my journey.

1244
00:44:07.160 --> 00:44:09.080
Like very, very, very parallel.

1245
00:44:09.080 --> 00:44:10.720
It's fucking cool, dude.

1246
00:44:10.720 --> 00:44:11.560
Cool.

1247
00:44:11.560 --> 00:44:12.720
I'm incredibly honored to be here.

1248
00:44:12.720 --> 00:44:14.080
I was looking forward to it.

1249
00:44:14.080 --> 00:44:19.600
A ton, I mean, you're an inspiration in terms of what you have

1250
00:44:19.600 --> 00:44:22.200
built, like you will build the iconic company

1251
00:44:22.200 --> 00:44:24.080
because you won't stop.

1252
00:44:24.080 --> 00:44:25.160
I don't know how to do it on the else.

1253
00:44:25.160 --> 00:44:26.400
Right.

1254
00:44:26.400 --> 00:44:29.280
And I think, you know, for the audience,

1255
00:44:31.040 --> 00:44:33.080
on a long enough time horizon,

1256
00:44:33.080 --> 00:44:35.480
if you gain the repetitions, you can't.

1257
00:44:35.480 --> 00:44:37.880
So I'm going to redefine success real quick.

1258
00:44:37.880 --> 00:44:40.800
So if you think about any worthwhile endeavor,

1259
00:44:40.800 --> 00:44:42.160
they're actually not finite games.

1260
00:44:42.160 --> 00:44:43.040
They're infinite games.

1261
00:44:43.040 --> 00:44:44.360
And so a finite game,

1262
00:44:44.360 --> 00:44:46.280
it's not, it's an act populized us a little bit,

1263
00:44:46.280 --> 00:44:48.440
but I'll just recap it real quick.

1264
00:44:48.440 --> 00:44:51.280
A finite game is where you have known players,

1265
00:44:51.280 --> 00:44:54.520
agreed upon rules and agreed upon way of winning.

1266
00:44:54.520 --> 00:44:56.760
An infinite game is a game where there are known

1267
00:44:56.760 --> 00:44:59.320
and unknown players, there are no rules.

1268
00:44:59.320 --> 00:45:01.800
And the only point of the game is to keep the game going.

1269
00:45:01.800 --> 00:45:04.760
And so where people fail is that they apply a finite

1270
00:45:04.760 --> 00:45:06.520
construct to an infinite game.

1271
00:45:06.520 --> 00:45:10.960
So like the US lost in Vietnam because Vietnam was just

1272
00:45:10.960 --> 00:45:12.160
trying to stay alive.

1273
00:45:12.160 --> 00:45:13.160
That was all they were trying to do.

1274
00:45:13.160 --> 00:45:14.000
They weren't trying to win.

1275
00:45:14.000 --> 00:45:15.880
They weren't going to stop trying to stay alive.

1276
00:45:15.880 --> 00:45:16.720
Exactly.

1277
00:45:16.720 --> 00:45:19.120
We try to have a finite outcome to an infinite game.

1278
00:45:19.120 --> 00:45:20.360
That's why we lost.

1279
00:45:20.360 --> 00:45:23.280
And so people try, like most games worth playing,

1280
00:45:23.280 --> 00:45:25.440
you can't win, you can only play.

1281
00:45:25.440 --> 00:45:29.000
So marriage, for example, you're not going to win marriage.

1282
00:45:29.000 --> 00:45:32.160
You, the point of marriage is to keep the marriage going.

1283
00:45:32.160 --> 00:45:34.400
At health, you don't win health.

1284
00:45:34.400 --> 00:45:36.360
The point of getting healthy being in shape

1285
00:45:36.360 --> 00:45:38.200
is to stay in shape.

1286
00:45:38.200 --> 00:45:40.120
And you don't win at business.

1287
00:45:40.120 --> 00:45:43.440
The point is to stay in business and to stay in the game

1288
00:45:43.440 --> 00:45:44.600
and to keep playing.

1289
00:45:44.600 --> 00:45:46.960
And I think when I redefined that, all of a sudden,

1290
00:45:46.960 --> 00:45:48.720
I realized that by being in the arena,

1291
00:45:48.720 --> 00:45:49.840
I was a success.

1292
00:45:49.840 --> 00:45:52.840
And so I was able to enjoy the fact

1293
00:45:52.840 --> 00:45:56.160
that by that definition of success, I was winning.

1294
00:45:56.160 --> 00:45:58.360
And so I think if we are able to,

1295
00:45:58.360 --> 00:46:00.840
and anyone who's listening is able to remove the expectation

1296
00:46:00.840 --> 00:46:02.480
of some finite outcome that's going to happen,

1297
00:46:02.480 --> 00:46:04.440
because I promise you, all of us here in this room

1298
00:46:04.440 --> 00:46:05.360
have achieved some goal,

1299
00:46:05.360 --> 00:46:07.000
and then we just move the goal post, right?

1300
00:46:07.000 --> 00:46:08.880
And it's more just a game you play with yourself,

1301
00:46:08.880 --> 00:46:10.560
just like you, when you're on the cardio machine,

1302
00:46:10.560 --> 00:46:12.520
and you're like, okay, 30 minutes is three tens.

1303
00:46:12.520 --> 00:46:13.880
And you're like, okay, it's five, sixes.

1304
00:46:13.880 --> 00:46:15.800
You play the game.

1305
00:46:15.800 --> 00:46:19.560
But the thing is, with all of the games that are worth playing,

1306
00:46:19.560 --> 00:46:21.520
the fact that you can play them

1307
00:46:21.520 --> 00:46:23.760
is what makes them worth the effort.

1308
00:46:23.760 --> 00:46:25.920
And so I think that if you can redefine that,

1309
00:46:25.920 --> 00:46:27.400
then it means you can't lose.

1310
00:46:27.400 --> 00:46:29.480
And if you have a fear of failure,

1311
00:46:29.480 --> 00:46:34.480
making your games, infinite games, guarantees victory.

1312
00:46:34.880 --> 00:46:36.080
I love that, dude.

1313
00:46:36.080 --> 00:46:37.480
It's fucking true, too.

1314
00:46:37.480 --> 00:46:42.200
I spent the first 18 years being in business,

1315
00:46:42.200 --> 00:46:45.760
not realizing that I could have enjoyed that entire process.

1316
00:46:45.760 --> 00:46:48.520
You know what I'm saying?

1317
00:46:48.520 --> 00:46:52.240
Yeah, because I lacked that perspective that you just said,

1318
00:46:52.240 --> 00:46:53.960
I could have enjoyed that entire process,

1319
00:46:53.960 --> 00:46:55.760
because I'm still going to get there.

1320
00:46:55.760 --> 00:46:57.320
Can I throw something else in real quick?

1321
00:46:57.320 --> 00:47:01.600
So, old person said this.

1322
00:47:01.600 --> 00:47:03.320
What you don't realize when you're young,

1323
00:47:03.320 --> 00:47:05.240
is it's always the good old days.

1324
00:47:06.440 --> 00:47:08.600
Yeah, for some reason that hit me,

1325
00:47:08.600 --> 00:47:10.480
because I was like, I talk about the time

1326
00:47:10.480 --> 00:47:12.360
when I was sleeping on the gym floor and at that point,

1327
00:47:12.360 --> 00:47:14.320
I was like, this does not feel like the good old days.

1328
00:47:14.320 --> 00:47:15.320
When I was a little bit more successful,

1329
00:47:15.320 --> 00:47:16.560
I was like, man, I remember when I was sleeping on the floor,

1330
00:47:16.560 --> 00:47:19.120
when I had like six years before, I lost it all again, right?

1331
00:47:19.120 --> 00:47:20.760
And then going through all the shit that happened

1332
00:47:20.760 --> 00:47:22.360
that you heard, you know, the beginning of this podcast,

1333
00:47:22.360 --> 00:47:24.240
like I was like, man, this is horrible.

1334
00:47:24.240 --> 00:47:25.720
I can't breathe, right?

1335
00:47:25.720 --> 00:47:26.840
But then like I look back on that, I'm like,

1336
00:47:26.840 --> 00:47:27.840
man, those are the good old days.

1337
00:47:27.840 --> 00:47:30.560
Like I was forging me, you know, at that time.

1338
00:47:30.560 --> 00:47:33.280
And so it's trying to put on my hat of saying,

1339
00:47:33.280 --> 00:47:37.480
like right now, I'm in the good old days of future me.

1340
00:47:37.480 --> 00:47:39.600
And that's been like a really helpful frame

1341
00:47:39.600 --> 00:47:42.600
in terms of thinking like how to enjoy it a little bit more.

1342
00:47:42.600 --> 00:47:45.760
And the other way I've tried to think through this,

1343
00:47:45.760 --> 00:47:48.720
I'm gonna give you a couple of things to help the audience

1344
00:47:48.720 --> 00:47:49.720
or help me a lot.

1345
00:47:49.720 --> 00:47:53.080
But I'm a, I struggle with gratitude.

1346
00:47:53.080 --> 00:47:54.440
I'm not good at it.

1347
00:47:54.440 --> 00:47:55.560
And so I've had to come up with these things.

1348
00:47:55.560 --> 00:47:57.480
And so I have to focus on it too.

1349
00:47:57.480 --> 00:47:58.320
Yeah.

1350
00:47:58.320 --> 00:48:01.720
One of them was whatever we're doing right now,

1351
00:48:01.720 --> 00:48:03.320
many times it might be the last time you do it.

1352
00:48:03.320 --> 00:48:06.400
Like my last sleepover, I think I was 11 years old

1353
00:48:06.400 --> 00:48:07.560
or something with a friend.

1354
00:48:07.560 --> 00:48:09.360
If I had known that that was the last sleepover,

1355
00:48:09.360 --> 00:48:12.080
I was ever gonna have probably would appreciate it more.

1356
00:48:12.080 --> 00:48:14.160
But there's a lot of lasts that we do before we die.

1357
00:48:14.160 --> 00:48:15.400
We think that when we die, like that's it.

1358
00:48:15.400 --> 00:48:17.240
Like the last time you might go to Europe

1359
00:48:17.240 --> 00:48:19.360
and like backpack might be in your 20s.

1360
00:48:19.360 --> 00:48:20.680
And like, I'm never gonna backpack in Europe.

1361
00:48:20.680 --> 00:48:21.520
Like I accepted that.

1362
00:48:21.520 --> 00:48:22.360
I was like, it's never gonna happen.

1363
00:48:22.360 --> 00:48:23.920
I'm just at a point of like, it's not gonna happen.

1364
00:48:23.920 --> 00:48:26.200
And so I was like, wow, I missed that.

1365
00:48:26.200 --> 00:48:27.520
Like that's, it's never gonna happen.

1366
00:48:27.520 --> 00:48:29.640
And if you're in that, whatever your phase is,

1367
00:48:29.640 --> 00:48:31.840
there's these things that will be your lasts.

1368
00:48:31.840 --> 00:48:33.240
And if you can appreciate them for that,

1369
00:48:33.240 --> 00:48:35.240
they just taste a little bit sweeter.

1370
00:48:35.240 --> 00:48:36.840
And the last frame that's helped me out,

1371
00:48:36.840 --> 00:48:38.400
as I call it the grandfather frame,

1372
00:48:38.400 --> 00:48:39.720
but try this out one time.

1373
00:48:39.720 --> 00:48:42.360
Even like if you're driving or you're working out right now,

1374
00:48:43.400 --> 00:48:45.800
imagine you're your 85 year old self.

1375
00:48:45.800 --> 00:48:47.200
Like you're really old.

1376
00:48:47.200 --> 00:48:51.320
And that you woke up today in your body as it currently is.

1377
00:48:51.320 --> 00:48:54.240
It's a weird, it's kind of trippy to think about it.

1378
00:48:54.240 --> 00:48:55.560
But like if you're 85 years old

1379
00:48:55.560 --> 00:48:58.040
and I'm actually here, like I zoomed into this moment,

1380
00:48:58.040 --> 00:48:58.880
dude.

1381
00:48:58.880 --> 00:48:59.720
This is fucking awesome.

1382
00:48:59.720 --> 00:49:01.320
I'd be like, Andy's so young.

1383
00:49:01.320 --> 00:49:02.160
Yeah.

1384
00:49:02.160 --> 00:49:03.320
Because I remember, because I'm 85.

1385
00:49:03.320 --> 00:49:04.160
Yeah.

1386
00:49:04.160 --> 00:49:05.000
And I know what you look like when you're 85,

1387
00:49:05.000 --> 00:49:06.920
it's like, dude, man, my knees don't hurt.

1388
00:49:06.920 --> 00:49:07.760
You know what I mean?

1389
00:49:07.760 --> 00:49:09.360
My shoulders don't hurt.

1390
00:49:09.360 --> 00:49:10.200
Right?

1391
00:49:10.200 --> 00:49:11.040
And I look at Layla.

1392
00:49:11.040 --> 00:49:12.040
I remember when we were this young, right?

1393
00:49:12.040 --> 00:49:13.040
Man, we were just getting, you know,

1394
00:49:13.040 --> 00:49:14.240
we were just build an acquisition of how

1395
00:49:14.240 --> 00:49:15.320
we're just in our first or second year.

1396
00:49:15.320 --> 00:49:16.520
Like this is so cool.

1397
00:49:16.520 --> 00:49:20.080
Like, and all of a sudden my morning coffee becomes

1398
00:49:20.080 --> 00:49:23.800
this reliving of a moment that I have on a 85 years old.

1399
00:49:23.800 --> 00:49:24.880
And it's just been something that's like,

1400
00:49:24.880 --> 00:49:26.200
I try and practice these things

1401
00:49:26.200 --> 00:49:27.200
because I think they're like muscles.

1402
00:49:27.200 --> 00:49:29.400
Like you just try and keep remembering those frames.

1403
00:49:29.400 --> 00:49:33.120
And so like, I think that if you can practice those

1404
00:49:33.120 --> 00:49:35.080
while you're in the game and in the arena,

1405
00:49:35.080 --> 00:49:36.480
it makes it a little sweeter,

1406
00:49:36.480 --> 00:49:39.880
even the very painful losses.

1407
00:49:39.880 --> 00:49:41.120
Well, I love that, dude.

1408
00:49:41.120 --> 00:49:43.560
That's, that's an awesome perspective.

1409
00:49:43.560 --> 00:49:45.720
I've never even thought about like that.

1410
00:49:46.880 --> 00:49:47.840
I struggle with that shit too.

1411
00:49:47.840 --> 00:49:49.000
I think when you're ambitious, bro,

1412
00:49:49.000 --> 00:49:50.920
it's hard to, you struggle with gratitude.

1413
00:49:50.920 --> 00:49:51.760
Yeah.

1414
00:49:51.760 --> 00:49:53.120
It's hard to be satisfied when you want more.

1415
00:49:53.120 --> 00:49:54.120
Mm-hmm.

1416
00:49:54.120 --> 00:49:56.640
Well, brother, thank you so much for sharing everything today.

1417
00:49:56.640 --> 00:49:58.240
It's awesome to have you on the show.

1418
00:49:58.240 --> 00:50:00.120
I'd love to have you back sometime for sure.

1419
00:50:00.120 --> 00:50:01.360
I know we'll do that.

1420
00:50:01.880 --> 00:50:06.040
Um, guys, I appreciate you guys tuning in.

1421
00:50:06.040 --> 00:50:07.280
Alex, where can they follow you?

1422
00:50:07.280 --> 00:50:09.520
Where are you doing most of your stuff?

1423
00:50:09.520 --> 00:50:10.960
The deepest stuff is the podcast.

1424
00:50:10.960 --> 00:50:13.240
So the game, just type in my name,

1425
00:50:13.240 --> 00:50:15.400
Alex from OZD the game, wherever you listen.

1426
00:50:15.400 --> 00:50:16.240
That's the one.

1427
00:50:16.240 --> 00:50:18.000
I have a YouTube channel that I'm pretty active on.

1428
00:50:18.000 --> 00:50:19.000
Yeah.

1429
00:50:19.000 --> 00:50:21.640
So that's a lot of my, like my longest stuff

1430
00:50:21.640 --> 00:50:23.560
is YouTube and podcasts.

1431
00:50:23.560 --> 00:50:24.560
But if you just want to like,

1432
00:50:24.560 --> 00:50:27.040
check out some of the short stuff, Instagram, Twitter,

1433
00:50:27.040 --> 00:50:28.400
I'm super active on Twitter,

1434
00:50:28.400 --> 00:50:29.960
me personally, like I tweet all the time.

1435
00:50:29.960 --> 00:50:31.120
Yeah.

1436
00:50:31.240 --> 00:50:33.240
I think I'm fancy and I have right words.

1437
00:50:33.240 --> 00:50:34.240
Yeah.

1438
00:50:34.240 --> 00:50:36.640
So yeah, if you're on Twitter, which no it is.

1439
00:50:36.640 --> 00:50:37.760
Words are fancy.

1440
00:50:37.760 --> 00:50:38.760
Yeah.

1441
00:50:38.760 --> 00:50:40.680
But yeah, I'm on most of the major platforms.

1442
00:50:40.680 --> 00:50:42.280
But if you like the longer deeper stuff,

1443
00:50:42.280 --> 00:50:43.720
YouTube and podcasts are the place to go.

1444
00:50:43.720 --> 00:50:46.000
And I have the $100 dollar offers book,

1445
00:50:46.000 --> 00:50:48.480
which right now I think has 12,000 five stars

1446
00:50:48.480 --> 00:50:49.320
on Amazon.

1447
00:50:49.320 --> 00:50:50.160
That's awesome.

1448
00:50:50.160 --> 00:50:51.480
It's not any nine cents, so that's not like.

1449
00:50:51.480 --> 00:50:52.920
And Amazon keeps 66 of it.

1450
00:50:52.920 --> 00:50:55.560
It's not my, you know, my garbage on there.

1451
00:50:55.560 --> 00:50:56.960
But like, hopefully it'll help.

1452
00:50:56.960 --> 00:50:58.200
It's helped a lot of people make more money

1453
00:50:58.200 --> 00:50:59.040
with their business.

1454
00:50:59.040 --> 00:51:00.960
Well, guys, if you're unfamiliar with Alex,

1455
00:51:00.960 --> 00:51:02.760
you are now a little bit more familiar.

1456
00:51:02.760 --> 00:51:05.360
And I believe 100% that you'll find value

1457
00:51:05.360 --> 00:51:07.320
and the things that he does.

1458
00:51:07.320 --> 00:51:10.320
Bro, again, thank you so much for making the trip out.

1459
00:51:10.320 --> 00:51:12.120
Guys, that's the show.

1460
00:51:12.120 --> 00:51:13.160
I appreciate you guys.

1461
00:51:13.160 --> 00:51:14.160
I love you guys.