WEBVTT 1 00:00:00.000 --> 00:00:02.400 Well, everyone, happy Monday. 2 00:00:02.400 --> 00:00:03.960 Hope you guys are having an awesome week so far. 3 00:00:03.960 --> 00:00:08.840 I know it's July 4th, so for those of you who are just enjoying 4 00:00:08.840 --> 00:00:11.560 the relaxing week, then by all means, do that. 5 00:00:11.560 --> 00:00:14.240 But this one just came to mind until I literally just ran 6 00:00:14.240 --> 00:00:15.880 over here and I was like, I'm going to make this video. 7 00:00:15.880 --> 00:00:19.160 So I'm calling this will game, do you want to play? 8 00:00:19.160 --> 00:00:23.320 And the reason I wanted to tell it that is that a lot of times, 9 00:00:23.320 --> 00:00:25.720 Tony Robbins wrote a book called Money Master the Game. 10 00:00:25.720 --> 00:00:27.920 And one of the observations that he made was that billionaires 11 00:00:27.920 --> 00:00:30.920 and the wealthiest people in the world see money as a game. 12 00:00:30.920 --> 00:00:34.160 And we as humans a lot of times see things as games. 13 00:00:34.160 --> 00:00:36.200 And so the reason I'm asking what game do you want to play is 14 00:00:36.200 --> 00:00:37.720 that a lot of people don't know what game they're playing. 15 00:00:37.720 --> 00:00:41.320 And I've made videos about the infinite game or the finite game 16 00:00:41.320 --> 00:00:42.800 that people get into. 17 00:00:42.800 --> 00:00:45.440 But I wanted to talk about two different games today. 18 00:00:45.440 --> 00:00:49.160 One is the game of your gym or your fitness business, 19 00:00:49.160 --> 00:00:51.080 whatever, right? 20 00:00:51.080 --> 00:00:53.600 And then there's the second game, which is the game outside 21 00:00:53.600 --> 00:00:54.400 the game, right? 22 00:00:54.400 --> 00:00:57.720 It's the game of what's up, Billy? 23 00:00:57.720 --> 00:01:01.280 The game of what are you going to do once you make this business 24 00:01:01.280 --> 00:01:03.360 that you're wanting to make, right? 25 00:01:03.360 --> 00:01:07.440 And the reason I wanted to highlight that is that for me, 26 00:01:07.440 --> 00:01:09.440 one of the reasons that I didn't make as much money 27 00:01:09.440 --> 00:01:12.760 as I wanted to make for such a long time 28 00:01:12.760 --> 00:01:15.480 was because I only had the game that I was playing, 29 00:01:15.480 --> 00:01:17.240 which was the game of the fitness business, 30 00:01:17.240 --> 00:01:19.080 which the gym business was, et cetera. 31 00:01:19.080 --> 00:01:23.040 And I had no actual reason to make more money. 32 00:01:23.040 --> 00:01:25.600 So I had this desire to make more money, 33 00:01:25.600 --> 00:01:28.200 but I didn't have a real reason to make more money. 34 00:01:28.200 --> 00:01:29.520 I don't know if that makes sense. 35 00:01:29.520 --> 00:01:32.200 So if right now you're getting by, 36 00:01:32.200 --> 00:01:34.960 and you've been getting by your whole life, 37 00:01:34.960 --> 00:01:37.320 you need to have a reason to make more money. 38 00:01:37.320 --> 00:01:39.400 And so, in a lot of times, 39 00:01:39.400 --> 00:01:41.480 it has to be something that's bigger than you. 40 00:01:41.480 --> 00:01:43.760 I know this sounds like super like Tony Robbins, you, 41 00:01:43.760 --> 00:01:45.840 whatever, but like it's true. 42 00:01:45.840 --> 00:01:48.520 And the reason that Tony Robbins says like, 43 00:01:48.520 --> 00:01:50.360 you have to fall passionately in love, 44 00:01:50.360 --> 00:01:52.320 like almost romantically in love with your customers, 45 00:01:52.320 --> 00:01:54.120 that if you aren't, 46 00:01:54.120 --> 00:01:57.560 then there's no more reason for you to make any more money. 47 00:01:57.560 --> 00:01:58.640 Because you're already satisfied, 48 00:01:58.640 --> 00:02:01.000 which is why so many people are able to persist 49 00:02:01.000 --> 00:02:02.200 month after month after month, 50 00:02:02.200 --> 00:02:03.520 and barely make it and barely make it. 51 00:02:03.520 --> 00:02:05.280 And if you look at your past and you're like, 52 00:02:05.280 --> 00:02:08.200 holy cow, like I've barely made it every single month, 53 00:02:08.200 --> 00:02:10.360 but you always make it, but just barely. 54 00:02:10.360 --> 00:02:13.240 It's because you had no other reason to make money. 55 00:02:13.240 --> 00:02:14.880 Now, here's something that's interesting. 56 00:02:14.880 --> 00:02:17.040 The people, the guys who are, 57 00:02:17.040 --> 00:02:18.920 and this is just like fact, 58 00:02:18.920 --> 00:02:21.560 the people who are married who have lots of kids 59 00:02:21.560 --> 00:02:24.280 make more money because they have to, 60 00:02:24.280 --> 00:02:26.000 because they have to, right? 61 00:02:26.000 --> 00:02:27.600 And so that's the first level of the game. 62 00:02:27.600 --> 00:02:28.560 It's like, I have to make this, 63 00:02:28.560 --> 00:02:30.320 this is making up money because I have this, 64 00:02:30.320 --> 00:02:31.280 this has to happen. 65 00:02:31.280 --> 00:02:32.920 And so they think that way. 66 00:02:32.920 --> 00:02:35.080 But I can tell you that after that caps out, 67 00:02:35.080 --> 00:02:38.560 then there's, then those guys stay in that next lane, right? 68 00:02:38.560 --> 00:02:40.520 And so the only way to unlock this, 69 00:02:40.520 --> 00:02:41.840 and I'm being really real with you, 70 00:02:41.840 --> 00:02:43.200 and something like this may not resonate 71 00:02:43.200 --> 00:02:44.520 with 90% of the people watching this, 72 00:02:44.520 --> 00:02:46.040 but if it does resonate with you, 73 00:02:46.040 --> 00:02:47.400 I hope you take it to heart. 74 00:02:47.400 --> 00:02:49.640 The reason that Jim Launches exploded in was, 75 00:02:49.640 --> 00:02:52.720 is phenomenally more successful than my gyms were, right? 76 00:02:52.720 --> 00:02:54.480 I mean, just by revenue like it is, 77 00:02:55.480 --> 00:02:57.280 is because I love Jim owners. 78 00:02:57.280 --> 00:03:00.000 And I love Jim owners more than I love weight loss customers, 79 00:03:00.000 --> 00:03:00.840 right? 80 00:03:00.840 --> 00:03:02.000 And what's really weird about this 81 00:03:02.000 --> 00:03:04.320 is that because of my love of Jim owners, 82 00:03:04.320 --> 00:03:06.080 I have actually fallen back in love 83 00:03:06.080 --> 00:03:07.040 with weight loss customers, 84 00:03:07.040 --> 00:03:09.640 because I know that if I can help Jim owners 85 00:03:09.640 --> 00:03:11.640 better serve their weight loss customers 86 00:03:11.640 --> 00:03:13.920 than I can help Jim owners, right? 87 00:03:13.920 --> 00:03:16.400 And so it's this realization that I've had 88 00:03:16.400 --> 00:03:20.120 that most people and most guys who were, or girls, 89 00:03:20.120 --> 00:03:22.080 most people who were in the fitness industry 90 00:03:22.080 --> 00:03:23.680 got into it because they had a transformation, 91 00:03:23.680 --> 00:03:25.480 and then it was like a skill that they could use. 92 00:03:25.480 --> 00:03:27.320 And then one way or another, they started doing part time 93 00:03:27.320 --> 00:03:28.960 and they're like, hey, maybe I'll follow my passion, 94 00:03:28.960 --> 00:03:29.960 I'll have fitness, blah, blah, blah, blah, blah, 95 00:03:29.960 --> 00:03:30.800 and then get into it, right? 96 00:03:30.800 --> 00:03:31.640 Now they're in the business. 97 00:03:31.640 --> 00:03:33.960 But a lot of them don't actually love their customers, right? 98 00:03:33.960 --> 00:03:35.280 It's just like it's their business. 99 00:03:35.280 --> 00:03:38.280 And 95% of people, that's their life, 100 00:03:38.280 --> 00:03:41.360 is it's just the way that they pay their bills, right? 101 00:03:41.360 --> 00:03:44.000 But they don't actually love their customers. 102 00:03:44.080 --> 00:03:47.280 I'm trying to not say this in a repetitive manner, 103 00:03:47.280 --> 00:03:51.280 but like, if you can unlock this, 104 00:03:51.280 --> 00:03:53.640 I had a huge, I had a little time to talk about this 105 00:03:53.640 --> 00:03:57.000 at Legacy and we called it Weapons Grade Compassion. 106 00:03:57.000 --> 00:03:58.800 But if you can have Weapons Grade Compassion 107 00:03:58.800 --> 00:03:59.960 and you literally think like, 108 00:03:59.960 --> 00:04:02.520 I have to own every part of this client's life 109 00:04:02.520 --> 00:04:05.120 in terms of like, I have to take full responsibility 110 00:04:05.120 --> 00:04:07.200 for their success, you think about things differently, 111 00:04:07.200 --> 00:04:08.800 you don't look at what your competitors doing, 112 00:04:08.800 --> 00:04:11.120 you're looking at your customer and that's it, right? 113 00:04:11.120 --> 00:04:11.960 That's it. 114 00:04:11.960 --> 00:04:13.640 And if someone out like, and the reason 115 00:04:13.640 --> 00:04:15.360 that looking at your competitors will never work 116 00:04:15.360 --> 00:04:18.280 is because they're not going to ever send you money, 117 00:04:18.280 --> 00:04:19.840 your customer's will, right? 118 00:04:19.840 --> 00:04:22.760 And they're like, your competition will never be loyal 119 00:04:22.760 --> 00:04:24.240 to you, but your customer's will. 120 00:04:24.240 --> 00:04:25.840 And so like, if you can fall back 121 00:04:25.840 --> 00:04:27.640 in love with your customers, you can find, 122 00:04:27.640 --> 00:04:31.560 like, you will find a new pool on your life 123 00:04:31.560 --> 00:04:34.840 that will be something that's much bigger than you, right? 124 00:04:34.840 --> 00:04:36.240 Much, much bigger than you. 125 00:04:36.240 --> 00:04:38.600 And like, I have no need for the amount of money 126 00:04:38.600 --> 00:04:39.440 that comes to us. 127 00:04:39.440 --> 00:04:41.840 I'm being really candid, like, I have no need for it. 128 00:04:41.840 --> 00:04:45.720 Like, I try not like, the amount of money 129 00:04:45.720 --> 00:04:48.960 that we make is insane, it really is. 130 00:04:48.960 --> 00:04:51.720 And I'm saying this not in any way to brag, 131 00:04:51.720 --> 00:04:55.280 but I'm saying it because the only way that would be possible 132 00:04:55.280 --> 00:04:57.080 is if the game that I started playing 133 00:04:57.080 --> 00:05:00.920 was not the game of, how can I make my business 134 00:05:00.920 --> 00:05:01.800 to make more money? 135 00:05:01.800 --> 00:05:03.560 But it's how many people can we serve? 136 00:05:03.560 --> 00:05:04.880 How many more gyms can we help? 137 00:05:04.880 --> 00:05:06.520 How many more gym owners can we save? 138 00:05:06.520 --> 00:05:09.040 How many more families, how many more people can be employed 139 00:05:09.040 --> 00:05:10.840 as a result of the systems that we have, right? 140 00:05:10.920 --> 00:05:15.040 Like, because once you satisfy your initial needs, 141 00:05:15.040 --> 00:05:16.280 unless you have a game outside of that, 142 00:05:16.280 --> 00:05:17.920 there is no other game, right? 143 00:05:17.920 --> 00:05:19.800 That's it, and you keep barely getting by, 144 00:05:19.800 --> 00:05:21.080 you keep barely getting by, right? 145 00:05:21.080 --> 00:05:22.160 And then if you have a couple of kids, 146 00:05:22.160 --> 00:05:24.000 then you keep barely getting by, but a little bit more, 147 00:05:24.000 --> 00:05:25.560 because you have to, you have no choice. 148 00:05:25.560 --> 00:05:30.560 And so the flip is to figure out how you can have no choice 149 00:05:31.600 --> 00:05:32.960 to serve your end customer in a way 150 00:05:32.960 --> 00:05:35.000 that they've never been served before. 151 00:05:35.000 --> 00:05:37.120 Seth Godin said, serve caviar 152 00:05:37.120 --> 00:05:39.520 when everyone's satisfied with choosing crackers, right? 153 00:05:39.520 --> 00:05:41.920 That's what, and every industry is able to be disrupted. 154 00:05:41.920 --> 00:05:43.560 Every single industry is able to be disrupted. 155 00:05:43.560 --> 00:05:45.680 The only reason that we're, like, grew as fast as we did 156 00:05:45.680 --> 00:05:47.080 as big as we did is because this industry 157 00:05:47.080 --> 00:05:49.680 is already disrupted, but so is every industry. 158 00:05:49.680 --> 00:05:51.600 Because customers believe it or not, 159 00:05:51.600 --> 00:05:52.680 I've been just eating cheese crackers 160 00:05:52.680 --> 00:05:53.520 because that's what everyone else does, 161 00:05:53.520 --> 00:05:54.440 and everyone gets into the industry, 162 00:05:54.440 --> 00:05:55.800 and they look at everyone else's doing it, 163 00:05:55.800 --> 00:05:56.840 and they start doing it, 164 00:05:56.840 --> 00:05:58.120 but no one actually starts with the customer 165 00:05:58.120 --> 00:06:00.520 and says, like, how can I reverse engineer their experience? 166 00:06:00.520 --> 00:06:02.640 How can I make this person's life better? 167 00:06:02.640 --> 00:06:04.520 Rather than always saying, like, man, 168 00:06:04.520 --> 00:06:06.560 my customers, like, they try and get out of contracts, 169 00:06:06.560 --> 00:06:08.880 they're like, man, they can't follow a simple meal plan, 170 00:06:08.880 --> 00:06:11.120 like, how can I, like, you have to reverse me, 171 00:06:11.120 --> 00:06:12.120 like, how can I make this easier? 172 00:06:12.120 --> 00:06:15.600 Because you don't get better by blaming anyone, right? 173 00:06:15.600 --> 00:06:18.120 And so having that level of compassion, 174 00:06:18.120 --> 00:06:20.400 and, like, I don't know what the secret is, I don't. 175 00:06:20.400 --> 00:06:22.320 Like, I love gym owners because I am a gym owner, 176 00:06:22.320 --> 00:06:25.120 and it's because I, like, y'all are my people. 177 00:06:25.120 --> 00:06:28.120 Like, you are me, like, I feel you, 178 00:06:28.120 --> 00:06:30.000 which is why, like, one of the big focuses 179 00:06:30.000 --> 00:06:31.720 that we're gonna be doing in the next six months 180 00:06:31.720 --> 00:06:35.000 for our people is like, okay, we've mastered acquisition. 181 00:06:35.000 --> 00:06:36.520 Like, we know how to build EFTs, 182 00:06:36.520 --> 00:06:38.280 that's why I've already posted things on like, 183 00:06:38.280 --> 00:06:40.120 the average gym is at a quarter million dollars a year, 184 00:06:40.120 --> 00:06:42.240 average gym, that adds a quarter million dollars 185 00:06:42.240 --> 00:06:44.080 a year in revenue working with us, average. 186 00:06:44.080 --> 00:06:45.680 We know the acquisition funnel. 187 00:06:46.680 --> 00:06:49.640 But how can I get every single gym that works with us 188 00:06:49.640 --> 00:06:51.960 to over-deliver their customers to such a degree 189 00:06:51.960 --> 00:06:54.280 that, like, they become remarkable? 190 00:06:54.280 --> 00:06:57.320 Like, that people leave, and they feel compelled 191 00:06:57.320 --> 00:06:58.280 to remark about it. 192 00:06:58.280 --> 00:07:00.400 Like, we still have more than half our business 193 00:07:00.400 --> 00:07:01.280 that's word of mouth. 194 00:07:01.280 --> 00:07:03.000 And I didn't have that when I had my gyms. 195 00:07:03.000 --> 00:07:04.520 My half my business was not word of mouth. 196 00:07:04.520 --> 00:07:06.000 It was based on marketing and sales, 197 00:07:06.000 --> 00:07:07.840 and we straight up with you, it was. 198 00:07:07.840 --> 00:07:10.200 And I'm only sharing this with you 199 00:07:10.200 --> 00:07:12.960 because I've only discovered it now in this business, 200 00:07:12.960 --> 00:07:14.520 and I'm trying to hopefully pass on a lesson 201 00:07:14.520 --> 00:07:18.440 that hopefully you'll take and use for your business. 202 00:07:18.440 --> 00:07:21.920 If you can unlock how much you can care about your customer, 203 00:07:21.920 --> 00:07:22.760 you will win. 204 00:07:22.760 --> 00:07:24.280 And I promise you will never think about 205 00:07:24.280 --> 00:07:25.480 what however many gyms are in the area. 206 00:07:25.480 --> 00:07:26.840 I don't think about how many of the gurus 207 00:07:26.840 --> 00:07:28.720 or how many other agencies are revshored. 208 00:07:28.720 --> 00:07:29.560 I don't care. 209 00:07:29.560 --> 00:07:30.800 Like, it doesn't matter. 210 00:07:30.800 --> 00:07:33.680 The only way that they will win is if they out serve us. 211 00:07:33.680 --> 00:07:34.520 Period. 212 00:07:34.520 --> 00:07:35.680 It's always how it is. 213 00:07:37.880 --> 00:07:39.360 Hey, if you're a return listener 214 00:07:39.360 --> 00:07:41.880 and you have not rated or reviewed the show, 215 00:07:41.880 --> 00:07:44.320 I want you to know that you should feel absolutely terrible 216 00:07:44.320 --> 00:07:46.080 about yourself and everything else in the world. 217 00:07:46.080 --> 00:07:47.080 I'm kidding. 218 00:07:47.080 --> 00:07:48.400 But it would mean the absolute words to me 219 00:07:48.400 --> 00:07:49.600 if you guys would go ahead and do that. 220 00:07:49.600 --> 00:07:50.600 You don't even have to pause to show you, 221 00:07:50.600 --> 00:07:52.280 keep listening and you can just do it with your thumb right now. 222 00:07:52.280 --> 00:07:53.440 It'll take you less than 60 seconds. 223 00:07:53.440 --> 00:07:56.080 And like I said, the only way that podcast grows 224 00:07:56.080 --> 00:07:59.440 through word of mouth and this is you joining hands with me 225 00:07:59.440 --> 00:08:01.040 and helping as many entrepreneurs as we possibly can 226 00:08:01.040 --> 00:08:03.600 because no one is coming to save us, it's just us. 227 00:08:03.600 --> 00:08:05.080 All right, so please go do that now, 228 00:08:05.080 --> 00:08:06.440 and let's get back to the show. 229 00:08:08.840 --> 00:08:09.880 Yes. 230 00:08:09.880 --> 00:08:11.440 All right, like here's a concept for you 231 00:08:11.440 --> 00:08:13.440 that's kind of interesting. 232 00:08:13.440 --> 00:08:18.920 Soul cycle has no EFT, zero. 233 00:08:18.920 --> 00:08:21.120 The average soul cycle, and they're privately owned, 234 00:08:21.120 --> 00:08:24.560 the average soul cycle does $2.4 million a year in revenue. 235 00:08:26.560 --> 00:08:30.240 2.4 million, and they have zero recurring. 236 00:08:30.240 --> 00:08:31.480 So what do they do? 237 00:08:31.480 --> 00:08:33.480 How do they do it differently? 238 00:08:33.480 --> 00:08:35.000 They started with their customer 239 00:08:35.000 --> 00:08:38.040 and they were like, how can we make the best experience 240 00:08:38.040 --> 00:08:40.920 humanly possible for someone to come into my gym, right? 241 00:08:40.920 --> 00:08:42.280 And they even treated that way and there's two women 242 00:08:42.280 --> 00:08:43.640 that made a gym for themselves. 243 00:08:43.640 --> 00:08:45.560 They were like, what would we want to do, right? 244 00:08:45.560 --> 00:08:47.840 And in that sense, they love that customer 245 00:08:47.840 --> 00:08:49.200 because it's them. 246 00:08:49.200 --> 00:08:50.840 And so for some of you who are like, man, 247 00:08:50.840 --> 00:08:53.640 I just don't really like, sometimes you get tiring, right? 248 00:08:53.640 --> 00:08:55.160 It gets tiring and you have to be mentally tough 249 00:08:55.160 --> 00:08:58.440 which is why business is not a game for the faint of heart, right? 250 00:08:58.440 --> 00:09:00.040 Like you have to be mentally tough 251 00:09:00.040 --> 00:09:02.400 because you have to figure out how to get that stuff 252 00:09:02.400 --> 00:09:04.120 out of your head and continue to focus on 253 00:09:04.120 --> 00:09:06.400 how can I love this customer better, right? 254 00:09:06.400 --> 00:09:08.640 So that's a sole cycle, right? 255 00:09:08.640 --> 00:09:11.000 2.4 million, no EFT. 256 00:09:11.000 --> 00:09:13.720 And all they do is they say, taste our cool-aid. 257 00:09:13.720 --> 00:09:15.600 Taste our food, you'll come back. 258 00:09:16.680 --> 00:09:18.880 Do you think if you look at your business honestly 259 00:09:18.880 --> 00:09:20.440 that if someone were to taste or take a drink 260 00:09:20.440 --> 00:09:22.240 of your cool-aid that they would come back 261 00:09:22.240 --> 00:09:23.840 and not only that would they would come back 262 00:09:23.840 --> 00:09:25.160 but that they would tell their friends about it 263 00:09:25.160 --> 00:09:26.880 after having their cool-aid in me and like, 264 00:09:26.880 --> 00:09:28.240 oh my god, this was amazing 265 00:09:28.240 --> 00:09:31.080 because that was the goal if you've listened 266 00:09:31.080 --> 00:09:32.240 to the founders of sole cycle. 267 00:09:32.240 --> 00:09:33.760 That was their goal for their experience 268 00:09:33.760 --> 00:09:35.480 is that they're like the way that will grow 269 00:09:35.480 --> 00:09:36.720 is if we can get people in here 270 00:09:36.720 --> 00:09:38.880 and if that the only thing they can think about 271 00:09:38.880 --> 00:09:40.400 the rest of the day and that would they tell everyone 272 00:09:40.400 --> 00:09:41.760 when they're at lunch and when they're at the water cooler 273 00:09:41.760 --> 00:09:43.040 and when they go home, it's like, oh my god, 274 00:09:43.040 --> 00:09:45.080 I tried this gym day, it was unbelievable. 275 00:09:45.080 --> 00:09:48.280 It was like nothing I've ever done before. 276 00:09:48.280 --> 00:09:50.560 It was remarkable, right? 277 00:09:50.560 --> 00:09:52.480 If you can think, now if you're like, 278 00:09:52.480 --> 00:09:53.400 what I'm already doing now, 279 00:09:53.400 --> 00:09:54.240 we're already serving your customer. 280 00:09:54.240 --> 00:09:55.520 If you actually have that response right now, 281 00:09:55.520 --> 00:09:56.760 you've already lost. 282 00:09:56.760 --> 00:09:59.480 Yeah, because there's always more that you can do. 283 00:09:59.480 --> 00:10:02.880 You can, like, and the people who are kings of an industry 284 00:10:02.920 --> 00:10:05.240 and then fall are the ones who rest on their laurels 285 00:10:05.240 --> 00:10:07.160 and don't forget that everyone, 286 00:10:07.160 --> 00:10:09.760 someone will put you out of business every single day 287 00:10:09.760 --> 00:10:13.480 and it's whether you want it to be you or someone else, right? 288 00:10:13.480 --> 00:10:14.920 And the only way to do that is to have a game 289 00:10:14.920 --> 00:10:17.160 that's outside of your game of barely surviving 290 00:10:17.160 --> 00:10:19.280 and you have to flip that survival game 291 00:10:19.280 --> 00:10:21.440 from like, I have to provide for me 292 00:10:21.440 --> 00:10:25.160 to I have to provide for them, them being your customers, right? 293 00:10:25.160 --> 00:10:26.920 And you have to love them in a way 294 00:10:26.920 --> 00:10:29.240 that they won't like that, no one else loves them, right? 295 00:10:29.240 --> 00:10:30.880 Seriously, and you have to like get into this place 296 00:10:30.880 --> 00:10:33.560 of deep empathy of like, how can I care for these people? 297 00:10:33.560 --> 00:10:36.760 And if you do that, I promise you, I promise you 298 00:10:36.760 --> 00:10:38.320 that you will make more money. 299 00:10:38.320 --> 00:10:40.480 Your employees will be more fulfilled 300 00:10:40.480 --> 00:10:42.600 and the crazy thing is that when you make that money, 301 00:10:42.600 --> 00:10:44.360 when you finally make that switch, 302 00:10:44.360 --> 00:10:45.840 the money will be the last thing that you care about. 303 00:10:45.840 --> 00:10:48.040 People talk about this and I, like, they do. 304 00:10:48.040 --> 00:10:49.760 People talk about all the time, all the big gurus 305 00:10:49.760 --> 00:10:52.640 all on their chairs and ivory towers talking 306 00:10:52.640 --> 00:10:53.880 about you gotta love your customer. 307 00:10:53.880 --> 00:10:54.920 But it's because there's like, 308 00:10:54.920 --> 00:10:57.000 there's a lack of words for trying to figure out 309 00:10:57.000 --> 00:10:59.320 how you can say that. 310 00:10:59.360 --> 00:11:01.920 Like it's ownership, it's huge ownership 311 00:11:01.920 --> 00:11:05.200 over their experience that'll help you win. 312 00:11:05.200 --> 00:11:06.440 And it's not even about winning. 313 00:11:06.440 --> 00:11:07.480 It's just about serving. 314 00:11:07.480 --> 00:11:09.160 And when you do serve more, you do win more. 315 00:11:09.160 --> 00:11:10.560 It just is what it is. 316 00:11:10.560 --> 00:11:12.800 So, man, I was a little bit of a ramp. 317 00:11:12.800 --> 00:11:16.840 But that, like, the only way to win this game, 318 00:11:16.840 --> 00:11:18.080 which you shouldn't be trying to win, 319 00:11:18.080 --> 00:11:19.840 is by not winning the game. 320 00:11:19.840 --> 00:11:21.080 It's not about this game. 321 00:11:21.080 --> 00:11:22.040 It's about the next game. 322 00:11:22.040 --> 00:11:24.120 It's about the game that pulls you. 323 00:11:24.120 --> 00:11:26.360 And if you can't tap into that, 324 00:11:26.360 --> 00:11:30.200 then in some ways, you don't deserve the next level. 325 00:11:32.080 --> 00:11:33.160 Because you aren't serving your people 326 00:11:33.160 --> 00:11:34.280 the way that you should be. 327 00:11:36.280 --> 00:11:37.120 And that's okay, 328 00:11:37.120 --> 00:11:39.760 because the market will always reward the person who is. 329 00:11:39.760 --> 00:11:41.840 So, just be in real with you. 330 00:11:41.840 --> 00:11:43.760 So, and if you're like, man, I'm so overwhelmed, 331 00:11:43.760 --> 00:11:45.760 I don't even know how I can think about it. 332 00:11:45.760 --> 00:11:47.400 So is every other business owner. 333 00:11:47.400 --> 00:11:50.080 So, don't give that as an excuse, 334 00:11:50.080 --> 00:11:51.760 because so what? 335 00:11:51.760 --> 00:11:53.280 It's one of those like, GaryVee's like, 336 00:11:53.280 --> 00:11:56.320 and, and, what are you gonna do? 337 00:11:56.600 --> 00:11:57.600 You know? 338 00:11:57.600 --> 00:12:00.560 So, anyways, guys, thanks for tuning in. 339 00:12:00.560 --> 00:12:02.480 I appreciate it on a Monday, 340 00:12:02.480 --> 00:12:04.680 but if there's any takeaway from this, 341 00:12:04.680 --> 00:12:06.400 it's that, like, if you feel like you've persisted 342 00:12:06.400 --> 00:12:07.680 and you've stayed and you've barely scraped 343 00:12:07.680 --> 00:12:09.040 by every single month, 344 00:12:09.040 --> 00:12:10.600 it's usually because you don't have another reason 345 00:12:10.600 --> 00:12:11.440 to make more money. 346 00:12:12.480 --> 00:12:14.440 And the only reason that I think that 347 00:12:14.440 --> 00:12:17.520 has ever gotten someone above like 100 grand a year, 348 00:12:17.520 --> 00:12:19.040 because that's where most people are discomfortable. 349 00:12:19.040 --> 00:12:20.320 Like, you can get to 100 grand a year, 350 00:12:20.320 --> 00:12:21.840 because you satisfy all your needs with that. 351 00:12:21.840 --> 00:12:23.160 Most people, right? 352 00:12:23.160 --> 00:12:24.000 No, it is. 353 00:12:24.000 --> 00:12:26.280 You can satisfy your needs with that. 354 00:12:26.280 --> 00:12:28.520 But if you wanna make a million dollars, 355 00:12:28.520 --> 00:12:31.040 10 million, 50 million, take home. 356 00:12:32.280 --> 00:12:33.640 You don't do it for you. 357 00:12:33.640 --> 00:12:34.480 You can't. 358 00:12:34.480 --> 00:12:36.360 Like, there's just like, no selfishness. 359 00:12:36.360 --> 00:12:37.200 Maybe there is. 360 00:12:37.200 --> 00:12:38.040 I don't know. 361 00:12:38.040 --> 00:12:38.880 I just don't understand it. 362 00:12:38.880 --> 00:12:40.400 And every person that I've talked to who makes 363 00:12:40.400 --> 00:12:44.280 gobs and gobs and gobs of money thinks that same way. 364 00:12:44.280 --> 00:12:46.120 All they think about, all day long, 365 00:12:46.120 --> 00:12:47.320 all they obsess over is like, 366 00:12:47.320 --> 00:12:48.800 how can I fix this next problem? 367 00:12:48.800 --> 00:12:49.880 How can I over-deliver? 368 00:12:49.880 --> 00:12:52.200 How can, like, fixing problems is the easiest thing. 369 00:12:52.200 --> 00:12:55.000 It's like, look at all of your customers and think, 370 00:12:55.000 --> 00:12:57.120 and ask, what are you struggling the most with? 371 00:12:57.120 --> 00:12:58.440 And they're like, I just can't get to the gym. 372 00:12:58.440 --> 00:12:59.280 Cool. 373 00:12:59.280 --> 00:13:00.720 What are 10 ways you can fix that problem? 374 00:13:00.720 --> 00:13:02.640 And the thing is, is that people know, 375 00:13:02.640 --> 00:13:04.200 people know, people know. 376 00:13:04.200 --> 00:13:05.960 Like, you can't fool anyone. 377 00:13:05.960 --> 00:13:07.360 No one's fooled, right? 378 00:13:07.360 --> 00:13:08.600 David Oglevey said, 379 00:13:09.760 --> 00:13:11.840 the consumer isn't mindless, 380 00:13:11.840 --> 00:13:14.640 or the consumer isn't stupid, she's your wife, right? 381 00:13:14.640 --> 00:13:15.720 Like, people aren't dumb. 382 00:13:15.720 --> 00:13:17.440 People know when people are legit. 383 00:13:17.440 --> 00:13:20.480 People know when they're actually trying, right? 384 00:13:20.480 --> 00:13:22.640 Like, and sometimes if you fail, when you're trying, 385 00:13:22.640 --> 00:13:23.920 people forgive. 386 00:13:23.920 --> 00:13:25.400 People are like, well, I mean, 387 00:13:25.400 --> 00:13:26.680 I know where his heart was, right? 388 00:13:26.680 --> 00:13:28.560 They say it because intention's matter. 389 00:13:29.520 --> 00:13:31.040 Oh, man. 390 00:13:32.360 --> 00:13:34.880 So yeah, that was my little rant for today. 391 00:13:34.880 --> 00:13:37.360 So figure out what you need and figure out 392 00:13:37.360 --> 00:13:39.760 how you can tap into a much larger thing than you 393 00:13:39.760 --> 00:13:42.160 because if it's just to satisfy your initial needs, 394 00:13:42.160 --> 00:13:43.160 they'll be satisfied quickly. 395 00:13:43.160 --> 00:13:45.520 This might be for people who are like, right at barely, 396 00:13:45.520 --> 00:13:47.080 or they're above barely surviving, 397 00:13:47.080 --> 00:13:48.400 now they're like, we're comfortable. 398 00:13:48.400 --> 00:13:49.760 You're not gonna get above comfortable 399 00:13:49.760 --> 00:13:51.840 unless you have something that's much bigger driving you 400 00:13:51.840 --> 00:13:53.400 because it takes a lot of discomfort 401 00:13:53.400 --> 00:13:55.760 to get to somewhere that's much bigger than that. 402 00:13:55.760 --> 00:13:57.280 And the only way that you're gonna get there 403 00:13:57.280 --> 00:13:58.640 is by having something that pulls you 404 00:13:58.640 --> 00:14:00.280 in a way that nothing else pulls you. 405 00:14:01.520 --> 00:14:03.920 And that's usually, like Tony Robbins gets up 406 00:14:03.920 --> 00:14:05.480 and like cries on stage every time 407 00:14:05.480 --> 00:14:06.960 because he genuinely just wants to change 408 00:14:06.960 --> 00:14:08.400 everyone's life who's in the room. 409 00:14:08.400 --> 00:14:09.240 He does, right? 410 00:14:09.240 --> 00:14:12.720 And if you've ever met Tony, try it two times. 411 00:14:14.880 --> 00:14:17.120 It's him, like, it's through and through. 412 00:14:17.120 --> 00:14:17.960 That's who he is. 413 00:14:17.960 --> 00:14:19.840 He literally just wants to change everyone's life. 414 00:14:19.840 --> 00:14:21.920 And so he continued to pour through all these books 415 00:14:22.400 --> 00:14:23.840 if you just wanted to be comfortable and make money, 416 00:14:23.840 --> 00:14:26.160 he would have done that with just a normal average business 417 00:14:26.160 --> 00:14:27.440 because most average businesses 418 00:14:27.440 --> 00:14:28.760 with sound processes can make money 419 00:14:28.760 --> 00:14:30.880 as long as the model makes sense, you can do it, right? 420 00:14:30.880 --> 00:14:31.880 And we help with all that stuff, 421 00:14:31.880 --> 00:14:33.400 but like if you want to get to that next level, 422 00:14:33.400 --> 00:14:36.240 like the real next level, like the real players, 423 00:14:36.240 --> 00:14:37.960 you have to figure out weapons, great compassion. 424 00:14:37.960 --> 00:14:39.760 You have to figure out how to care more 425 00:14:39.760 --> 00:14:42.800 because that's the game. 426 00:14:42.800 --> 00:14:45.600 So anyways, guys, have an amazing day. 427 00:14:45.600 --> 00:14:48.040 Kitchie soon and like this one, 428 00:14:48.040 --> 00:14:49.880 so other people see it if you can. 429 00:14:49.880 --> 00:14:51.560 Shoot it up, shoot it up, a thumb tap. 430 00:14:51.560 --> 00:14:53.080 Alright, bye.