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I think the difference between like rich people and poor people success people not successful people is the degree to which they attribute or give power to their circumstance right and so the difference between a self made billionaire who started with nothing and someone who else started with nothing is not the resources obviously because they both started at zero so what else is it is their resource is not the resources.

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The wealthiest people in the world see business as a game this podcast the game is my attempt at documenting the lessons I've learned on my way to building acquisition.com into a billion dollar portfolio.

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My hope is that you use the lessons to grow your business and maybe someday soon partner with us to get to $100 million in beyond. I hope you share and enjoy.

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Now the next question that people ask is well then does that mean that you believe things that aren't true and the answer is unintentionally no.

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And the reason is unintentionally no is because that to me something is true based on its ability to increase your ability to predict the future and the outcome of your actions that that's what's true.

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If I touch this hot stove it's going to burn me. I believe that to be true because hey I've touched hot things before they actually do burn me.

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And so when you can like in sales if I structure the conversation in this way it's more likely to lead to an outcome that thing is true just because you've run the experiment enough times to be like yeah that actually gives me the ability to predict the outcome of these actions.

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And when I encounter people that either don't even know what their own belief system is and so they think this isn't a belief this just is true about the world and I'm like no that is a belief that you've chosen to believe in is completely fucking you up.

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One of my favorite quotes I think if there were to be a quote that would be on my tombstone it's top three which I love a lot of quotes.

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It's Orson Scott card he said we question all of our beliefs except for those that we truly believe and those we never think to question.

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Yes. And so it's because you truly believe it and those are the ones those are the pesky ones those are the ones I think I was told because you get asked a lot I'm sure like hey I'm going to talk to a mentor what question should I ask them.

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And I got this really good one which is what do I believe to be true that isn't.

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Whoa and so great question right and it because I'm sure you see it and if I talk to somebody I can tell like they cast these views of what isn't what isn't about business about marriage about health whatever it is and they say like and then they and then they operate off of that framework of assumptions which is might be paddling false and then they wonder why what they're doing is not working it's like because the entire foundation upon which you built this thing is just wrong right and so you know the easiest way to do that is to get people right of you who tell you by the way I don't

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think that believes true but you have to get in a place that somebody can actually communicate that to you and be open to it. Yeah.

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And then you have to do something about it which most people don't know why you get one piece of advice and people like okay you're not going to do anything with this like that that's a hard part so I'm saying impact your university where I always thought

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that all I would ever teach is business and I found that to get people prime to do the business part I first had to deal with all the lies that they were telling to believe like the self destructive behavior all that once you can get past that then they had an actual shot of running the business but because success is the ability to go from failure to failure without a loss of enthusiasm and the ability to do that is predicated on the story you're telling yourself about yourself you believe that it was all like this fucking mindset like rats nest of like God if you want to do that.

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If I can help you like peel this stuff back be able to get out of your own way but most people can't but it's really interesting you were saying that I was like like when you hear somebody speak and they really resonate with you they give you the chills you get excited it's because they're either putting words to something that you felt but you didn't know how to articulate and now it's super concrete in your mind or they make you realize you believe something that wasn't true.

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Yeah and that's when it's like I you feel like you're being set free total and that's like that's really exciting it's like a weight vanishes that's my that's what I like that's what I think sales is that is that people have these beliefs and you have to know like the the process of being a good salesperson is being able to help people break the beliefs that they have about themselves or about the realities that are not true.

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And so I think if you can basically just uncover somebody then it becomes very easy to settle because if you have the struggle we have the solution you believe that buying the solution will get you more likely to get to the academy one yes what we know let's go you know what I mean is but talking to that person you have to way through all the stuff like I believe that I like you know I speak and I was like I believe that you could start a college like you want to do it and then just start from there like depending on what someone's consumed beforehand.

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But I'll tell you one of the things that's that's shaped my life in terms of business stuff is understanding the concepts of of leverage right and so a lot of people are limited by either the skills the beliefs of the traits they have right and so the skilled efficiencies the easiest one affects it's like go do repetitions in a community of people who are also doing repetitions up to learn the same skill and you will learn it quickly right that's the thing then you have traits and beliefs which is a little bit more amorphous right and so

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from a beliefs perspective it's you need someone to tell you stories that you believe to be true that conflict with your view of reality

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and then the evidence of their story being true or than yours then that it's like a frame control that frame now wins and that becomes the new lens that you see everything through

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and so I had a friend who had a fitness app and he was doing 20,000 a month he was a cross-fit competitor really high up he didn't win of course how like all it's like he didn't win so he didn't want to tell anybody in any app because he didn't deserve it.

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He didn't deserve to have an app because he didn't want anyone to know because he's like how dare I make a fitness app because I was only fourth in the world

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then all of a sudden he talked to somebody he got over it and then he just started just telling people he had an app and he went from like 20,000 a month to $100,000 a month

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and so it's not that his skills changed it's not that his traits changed he was still just a start working same look the same et cetera I was like it's just his beliefs

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right and I'm sure in the on the entrepreneur space one of the most common traits is his focus

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right people can't do the same thing over and over again they just do all these half-built bridges

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and so I know for me my big explosion happened in my entrepreneurial journey when I went from having nine businesses

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that is not a misspeak nine is in one less than ten at the same time that I was CEO of all of so I had a dental agency

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marketing agency I had a car tractor marketing agency I had gym launch we fly out and do gym turn rounds

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and then I had five gyms of my own Jesus at the same time and I was somehow perplexed as

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why I wasn't making any money I was there's like everything was always on fire all the time and I always just sold my ass off

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enough to be able to pay all the bills and have nothing left over that was the that was how I rocked it

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and it was only you know when Leila came in and she was like you know I think maybe if we just did one thing

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you could win because she was like imagine imagine if all you had to do is make one of these businesses work

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how easy would that be I was like oh my god the dynamic one of the market be a joke and like I heard myself say that and I was like you're an idiot

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why are you so dumb and so like the treat that I was missing at that point was focus and or discipline I couldn't say no

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I didn't have that muscle so I was a trade I lacked and so it's like boom and then that blew up

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and so it's like sometimes the question is which of these things do people lack and so since we don't always know

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because we don't have the perspective to judge ourselves often it's like you just got to keep moving in all the directions

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getting those communities and they're like that's ultimately like I'm a big believe in the alternative education space

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the whole guru space that everyone you know laments and and hates I learned everything from that space

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that's going to go away there's always going to be fake people that people will be dismissive of

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but we're just in a weird transitional moment now where traditional college is people are beginning to realize

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a some of these degrees are dubious and then be and here's the thing that breaks my heart

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yeah a teacher 99 times out of 100 has gotten good at one thing teaching

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yeah so people like why don't they teach us this in high school finance mind set whatever I'm like because they don't fucking know

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yeah but they can't do it in their own life god bless them there are so many things that like I'm terrible at yeah

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and so I feel their pain they've gone down the path of being an educator and so but they know how to do is educate

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but they don't necessarily know finance mind set whatever if they did they would be off doing those things

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and so getting somebody who's expert at that stuff to teach is next to impossible until now

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yeah like when I grew up you had to go to the library to like find a quote or something like that

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right it was insane how hard it would be just to find the cool quote you would literally just like find

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okay this philosopher and you flip anything cool in this page flip anything cool in this

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page and you would find something you'd have to build like a whole argument around the quote you could find

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yeah it's crazy so nowadays you're able to get like when I stop and think okay hold on

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I've been a business now for 20 plus years I've had an incredible career already and feel like I'm just

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getting started and I pour my heart and soul into teaching everything I know as fast as I can

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fucking talk and people can get access to that with a few clicks on the internet like that's bananas

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and so enough people that have a real track record are gonna put courses together that then help people

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go on to have a career you know one of the things that happened recently I had this like big epiphany

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moments I'll share it with you but I was I was talking to kill my video my my man and he was like you

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know I'm a competitive person and so I look at the the grants and the Gary's and so I'm like I'm

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like I said man by the time I'm back their age I was like I'm gonna be way ahead of them right and I think

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it was kill who said it back to me he's like he's like yeah but Gary didn't have Gary I like like

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like really like hit me right and so I think that there was just you know there's Gen Z that's

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coming up and whatnot there's always these disconnects and there's there's I don't see worse there's

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conflict between age groups et cetera and the old guys are like these kids don't know what I

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had to go through they've got it so easy right and these guys are like these guys are like I was just

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saying three minutes ago yeah these guys are out of touch right but the flip side if you ask an

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entrepreneur what his goal is he's like to work make the world a better place to have an impact et cetera

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it's like well if you want to make the world a better place doesn't that mean the next generation

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has it easier like doesn't that mean we did our job and so there's this competition that I used to

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feel towards like the older classmen if you know like think about it like entrepreneurial grades I

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should be like I'm gonna be further faster whatever by that time the neck guy is but blown

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behold those guys helped me so of course it would make sense that I get there faster and like I'm

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sure you've like they're guys in there in their mid-20s with nine figure companies that and

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they're killing it and that wasn't it just wasn't I don't want to say it wasn't possible it was

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extremely extremely extremely unlikely 20 years ago right but because of the access to information

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the information's out there and so somebody who's 26 can have the experience of somebody who's

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60 20 years ago so they can be as good at the game real talk as good at the game as some of

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me that much older is because they've had warm butt that videos they'd be able to watch

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their whole high school about finance and investing and Charlie Margaret talking about

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characteristics and all these things that you wouldn't you didn't have you know I mean like you

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might have the shareholder letter and that's all you got you just keep rereading it right and so

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anyways it's been a really interesting shift for me to also think about the fact that a lot of

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times we think like I want to be the greatest of all time I'm sure a lot of people right whatever

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but if I did my job I won't be because somebody else will be better than me if I did my job

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yeah and so that was like a really interesting point that I feel like shifted inside of me in

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terms of a competition and thinking like I shouldn't be competing against these guys who are

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ahead of me I should be thanking them because of course I'm going to be there soon or faster than

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them I'll say because I had them and they didn't have them they're just figuring it out because

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you should want to fucking crush all of my right me included dude you're on such a rad pace

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and here's the thing the older guys owe to themselves to to be thrilled that business is a sport

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that you don't have to age out of yeah so my knees going bad doesn't fucking matter in business

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yeah and I should be able to capitalize on all the things that I know and all that so I should

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be able to keep going until I run out of desire to do all this yeah but my thing is I don't want

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people to give up on competition so I used to be afraid of competition because I sucked

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and I didn't think I could get better so with a fixed mindset okay competition was not interesting

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I mean I there's only one thing that I've ever gotten a disproportionate return on and that is

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speaking so I've always been highly verbal yeah but when I was coming up how do you do something

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with that yeah I didn't want to be an actor so it was like there wasn't a lot of avenues it's

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obviously changed and I've been able to capitalize on it right now that once once I had

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something to say and the camera I wasn't an idiot I'm like I am so verbal I will perform

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very well on camera that was highly strategic nobody should feel bad for me so it's like cool I

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got to finally leverage that talent so I love that the young bucks are coming up yeah it feels so

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rad my whole thing is I have had to learn everything the hard way it's just the way that I'm wired

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so it stokes me out to be able to go okay I learned this through blood sweat tears a massive

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amount of pain and suffering I'm gonna tell it to you as fast as I can fucking talk yeah I'll do it

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for free like yes I have my paycheck but I'm also like it's not like I'm holding anything back

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right now so I will give people all the information and my hope is that you come up but be aware I

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want to compete I want to be on the field I want these young guys who think they can check

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and job like I'm on the finger like we're in this let's go but it's a light energy it's an

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expansive energy like if somebody beats me passes me whatever cool I'm all for it as long as you're

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down for me to be on the field and goes hard as I can and want to win and constantly push myself

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like it's fun yeah because I no longer one I know what success is and people end up trapping

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themselves thinking it's money all that shit haha like they have a very painful awakening coming

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their way which I had to live through and then also it's like being able to play is fun man

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and so if you lose sight of the fun and you're just worried like oh is somebody better than me

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without performing better you're gonna miss out I would see the the both sides of it right you've

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got the guys who are ahead who I used to be like I'm gonna do all this right and the guys behind

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are like they're so lucky right if only I had right that that thinking and I feel like at least

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it was just that that little quote like Gary didn't have Gary like that thought process for me I

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feel like for me like my competitive drives never going anywhere like it's gonna be different but the

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I feel like I was able to it was more like doing honor to the game yeah that I'm gonna bring to

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transform my potential into reality and drag it by the fucking balls if I have to to make it happen

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like it was more to honor the game and all the other players in it yeah rather than me trying to like

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and it almost felt small mind to be like why am I gonna pick this guy to compete against like

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how about just doing a service to the game about being an excellent player I love that as long

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as you don't lose sight of the whole Kobe thing like what made Kobe so interesting to me was that

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he was just die hard dude yeah and so I'm not a sports guy so never really thought about Kobe

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like that but I was so inspired by the way he would talk about things I never got to meet him

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which I'm absolutely mortified by but the way he talked about everything I was like wow what a

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fucking competitor like and as I had gotten older and really learned the power of competition and

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been willing to put myself out there and go for broke and like really find my limits right and

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I want to die like I I can already tell you just the way that I'm wired I will be horrified by

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the the personal limitations that I have because we all do we're 50% hardwired 50%

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malleable I'm gonna do the most that I can with my malleable I'm already traumatized by

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but like you know I'm going for it but so watching Kobe I was like damn like I'm so inspired by

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the willingness to push yourself that hard to see like what do I have in me yeah and then that

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motherfucker went from basketball into my arena and he came into film and his first film he

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wanted an academy award now I was like this fucking guy but I was so inspired right and so I

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may be misinterpreting what you're saying but what hits me is Caleb's comment took him from maybe

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a bit of a dark energy to like oh that's actually pretty rad that I had an advantage that he didn't

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have it makes me appreciate the game makes me want to play with honor and honor these guys so it

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becomes this expansive thing but I would expect you to dunk on me if you can right and then be like

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help me up bro throw me all start game you know it's all good like people fuck about it but at the

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same time like I'm gonna be trying to dunk on you you know what I mean but like with a smile and

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like a handshake and the way that you hear like the guys that were on that first dream team yeah talk

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about each other and like wrapping the country which is to mean what you say when you want to honor

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the game it's like hey we're fucking wrapping something in that case America yeah basketball yeah

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but we're here to win yeah we're also here to have fun yeah like that's my thing and what I always

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tell whether you're trying to be an entrepreneur or a better parent whatever is you've got to optimize

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for the game still being fun when you're losing yeah if you can't have fun when you lose oh man

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my heart bleeds for you because you're gonna lose so often it just is what it is yeah even people

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that win you just lose so many times whether it's a just a lead funnel that didn't work or you go

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up on stage and it fucking bombs whatever but there's gonna be a lot of losing in your career it's

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like Jordan's whole thing about I've lost this many games taking this many when he shots in

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missile and I succeed because of all of that right so you've got to be able to have fun in the

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loss because I guarantee the struggle I can't guarantee success so you've got to be able to love that

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but if you love that there is something about going for broke I'm so honored by even though that

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means that people are gunning for me yeah it's worth it it's funny because when I think about that

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I think about game theory in general I'm sure you're very familiar with right and so it's shifting

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from like the finite to the infinite perspective and so like how do you win at business you win by

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not stopping yep like from an infinite from an infinite you know what I mean and so that's always

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been one that's that's been interesting to me but I'm I'm super open to what you're saying with

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the the competitiveness piece and I probably share some of the similar things to you of I

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guess when you were younger or at least might it right trying to take the good of competition and

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cast out the bad of competition and so trying to like separate those things and I think this has

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been part of my attempt at doing that is reframing the game in that way and trying to look at it from

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the infinite perspective of like there is no number one like they're like is it is it because

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because if you're saying number one you say of what year or what time was it that's exactly right

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is it by what metric is it by net worth is my cash flow is it by aid aid by net worth by per unit

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of time you know I mean if Warren Buffett had died at 74 no one will care right and I will just

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give people the punchline all that matters is how they feel about themselves and the by themselves

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that's it please only chase that now when you're chasing that at at a grand scale it's amazing

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because you're like whoa here dude yeah I'm so curious to see if you agree with this so here's

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my whole thesis on life so first of all chase fulfillment it's the only thing that's stable

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across joy and pain the process yep and then the best thing that life has offered you the

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fucking best there is no emotional peak higher than the following you're working really hard at

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something and it's working and if you pull this off there there's huge upside that moment it's

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better than the actual huge upside like the the moments in my life where I'm like climbing it

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this perilous cliff I'm fucking looking down my fingers are just ice cold right and I'm just

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clinging but I'm like fuck I'm making good progress like I've really come a long way I can see the

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peak it's not that far and if I get up there there's like a crazy Vegas buffet and an orgy and

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it's like oh my god I fucking get there this is gonna be the best yeah it's actually better than

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the buffet in the orgy you know it's like it's that moment where you like your fingers are freezing

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but you're gonna make it like that's the fucking juice and so hey enjoy the food enjoy the orgy

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they're incredible but I promise as soon as they're over you're gonna be like where is that next

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thing that I can get my fucking fingers freezing to death again it just is that's the human

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condition and when people understand the game when you understand that I can never take a drink so

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thirst quenching that I'll never need another drink again there's no meal so amazing that you'll

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never be hungry again there's no sex so good you'll never want sex again you just that's just the

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way the human animal is wired like when people are at peace with that like then now you've really

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got a shot at loving your life understanding the cycles and that you're gonna keep doing the

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climb and so you better love the climb love the uh the that moment before the moment those like

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I was thinking as you were saying I was thinking about like the few of those moments that I've had

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like the first time you know you start running ads and like you start getting your first lead you're

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like holy shit it's working yeah like it's that you know in that moment or the first I remember

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I hired my first salesperson and they closed the sale and I wasn't there so as a first person that

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had made me money who wasn't me yeah and I was like I pulled over this other word and I teared up

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because I was like it doesn't have to just be meaningful you know what I mean it's like I've just

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thinking about all these these moments that I've had I remember when we were laying on our sitting

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over the the kitchen counter and we had just switched from uh flying out a sales team and

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person to do these turnarounds to switching the licensing and I got on the phone to tell

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guys who are gonna launch the next month that we weren't gonna do anymore we're thinking about

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switching directions and so I said hey you know what I can't do it but I'll sell you how I do it but

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I'm not flying out there anymore and they're like oh that's fine how much and I didn't want to do

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it so I picked a super high number which was $6,000 at the time and uh the guy said yes and I was

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like and I remember the moment being like holy shit what just happened and I had seven more calls

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a day and like that day I mean like $60,000 and I had just been like the story of this go full circle

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like I'd just been completely broken like in that moment like Jim launch hadn't been created yet

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there wasn't you know all these other things but in that moment I was like what if this keeps

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happening are we out of it like did we finally is this the one thing that's finally gonna get me

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out of like failure after failure after failure after failure after failure and so it's just like

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what is the event that gives you the biggest predictor of the future success so like there's

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micro winds of like hey the funnel's working I've got leads and then you have like a day of huge

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sales like what if this happened every day and then maybe you exit question like what if I exit

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five more time you know I mean like so anyways I was just that was really cool for me just even

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thinking through like those snapshots of moments hey guys real quick if you're new to the podcast

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I have a book on amazon it's called one hundred million dollar offers that over eight thousand five

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star reviews and it has almost a perfect score you can get it for ninety nine cents on Kindle

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the reason I bring it up is that I put over a thousand hours into writing that book and it's my

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biggest gift for our community so it's my very shameless way of trying to get you to like me more

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and ultimately make more dollars to that later on in your business career I can finish the part of

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with you so that's my gift go check it out Amazon and back to the show

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yeah it's very incredible and you start to learn like okay what is it that I really love yeah and so

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for me when we were a quest and selling it it was huge and it changes your life and I mean it was

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really been and here's going back to money so quest ended up being two bites of the apple

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there was like a first bite where we took a small investment but the valuation was so big it

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it was life-changing yeah that was the the biggest like oh my god moment because I went from my wife

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and I share one car it's a beat up Ford Focus with a leaky exhaust borrowing rides off my employees

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who had nicer cars me that I'm gratification all of that going from that to I now have a Beverly

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Hills mansion that was the crazy moment when I went from my starter mansion to my big mansion that

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wasn't as cool no it wasn't as neat of a moment even though it was actually a bigger dollar amount

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change it wasn't as like whoa I really feel this change and then thankfully I learned actually when

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I was still not really making money on paper I was worth two million dollars but I learned very

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quickly a the money is not making me feel better about myself which I secretly thought it would

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and then also there's a big difference between paper money and real money but I learned that lesson

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so I never tied my sense of self worth to the money or anything like that which is something I

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constantly remind myself now not to let my identity get tied up in that because the world reflects

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that back to me all the time right so whether it's oh you sold a building a company for a billion

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dollars or amazing house or even just oh my god like what you built socially it's incredible it's

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like I have to really disconnect from that because I'm like all of that is transient it's all

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transient I have no idea if any of it will be here tomorrow so it's like you have to be really

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thoughtful what is it you think about yourself when you're by yourself what do you think about that

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like now you've been on both sides of the coin you've changed your physique which is a big thing

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but you change it so early that I wonder how do you think about yourself what's your self image

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what's it anchored to I think it was ever asked me that's a right I don't know I think it's um

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unless unless I'm misunderstanding the question but you know for me it's I think a lot of my

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definitions have been defined by my actions and so I'm the person who has done these things

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and I will do things that will get me closer to the things that I want to achieve and so a lot

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of my definition of self has always been based on evidence and so I think it was harder for me

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in the beginning because I didn't have evidence to support what I hope to be true about myself

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which at the time wasn't and so and what did you hope to be true that you could figure it out or

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was it always a result that you associated it to I mean it was I want to make more money than my dad

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you know that was that was the thing you know for me and that was that was all I needed I remember

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thinking in college because I you know you're young in college and it's like be happy and all that

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stuff and I just remember being like fuck happiness and that was like a moment for me I was like

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fuck happiness I don't care about happiness I want to do this um why didn't you care about

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happiness that's very counterintuitive even now super counterintuitive at that age yeah because I

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was obsessed with how not happy I was and so in being so the things you were doing that weren't

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designed to make you happy that's what's weird so I was I was so obsessed with like positive

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psychology you know I was reading all these stuff and watching these TED Talks I remember the whole

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I remember this whole period of my mind and I was constantly assessing my mood as a determination

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of whether I was happy or not and it became so obsessive that I was just like fuck all of this

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I was like I'm just gonna do shit and that's all I was like I'm just gonna do shit and hopefully it

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works out did you ever define what works out means if it isn't happy be less be less unhappy I would

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say it was my my thought process which is like I'm just gonna do the things and so I shifted from

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a lot of introspection internal mood regulation and thinking and stuff and I think a lot of the

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reason that I have the worldviews I have about you know emotions and whatnot have come from this

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kind of initial experience it's like I had that and then I just started working and then I found

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myself actually looking up after you know a decent period of time and like you know I'm actually

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I haven't thought about happiness in a long time and I think I might be and so I also don't

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really like the word happiness because it's circumstantial versus joy but like I experienced joy

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significantly more now than I did then when I was younger and I think it's partially because like

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you can be mournful and joy it's like an appreciation of the human experience like this is terrible

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but like even in the suffering there's beauty in that you know what I mean because it's purely

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human yeah and so I think it was disconnecting interesting that that it matters to me as well

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but I've never had to articulate it what what is the connection to like the human experience that is so

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valuable that it's joyful even in morning I think it's just understanding both sides of the coin

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I feel so like so like if there's few things that I believe it is that is that like I right now they're

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you know there's things in my life that I don't like that I wish for better and there are things in

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my life that I really like and you know 10 years ago it was the same way and 10 years from now

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it'll be the same way and when I die there will be stuff that I will not have accomplished that I

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will wish I had there will be things that I wish I had done better that I will not have done

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and there will be things that I have done that I am proud of and so like those things are not

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going to change and so if the only thing that's I mean the sense that I'm hoping that I'll be

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tried but it's like all I can do is just enjoy the game and it took me a really long time to get

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there like it took me a really long time to get there or at least it felt that way or at least it

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felt like I suffered a lot on that process which is why I have a heart for people who are like dude I'm

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you know I'm super sad I'm super depressed whatever it is because I judged myself so much on not

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being happy all the time because I thought there was something wrong with the fact that I wasn't happy

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that I drove myself insane not being happy rather than just being like you know what maybe I'm

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just going to do the stuff and just fuck happiness for a minute and so I think it's like when we have

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these like am I happy am I not happy my opinion is that you you have to rise above it so that you can

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just see you can feel the spectrum which is just being present and I think again Alex is two cents

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have been around that long if you are present you can you're present like most people are present

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and so it's like if I can just be present even in my suffering I'm there right then I can

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experience joy for being human and having this experience that I only get once and the biggest

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frame shift that I've had in terms of my experience of living has been it sounds weird but it's

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something I call the grandfather frame which is I learned how to become apathetic right because

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that took me time to stop feeling pain but you know how the brain tries to predict the next word

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somebody's going to say apathetic was not the word I was expecting you had to learn to be apathetic

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yeah because I cared so much about everything care about everyone thought care about I like

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like I cared about everyone thought and I probably still do just less you know what I mean I still

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do care just less right and so the frame of the veteran taught me that which is if this negative

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thing were to happen a thousand times over and over and over again how would I feel in the

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thousands time well probably not that bad well why don't I just choose to feel that way now

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right and so that really helped me a lot just the frame of the veteran right whether it was

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traffic whether it was a breakup whether like whatever it was I could apply it like I got broken

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up with every single day for a thousand straight days how much would you bought it well that's

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still be here you know okay and then I was like is there a way that I can take a frame that would

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allow me to feel gratitude because there's something that I've I've struggled to feel right like I

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definitely get the drive feeling got that one down in spades but gratitude not so much right I've

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done the habits and things like that and for me it didn't work I say it doesn't just for me and

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so I thought of this frame which was I call the grandfather frame but if I went into a time machine

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I'm 85 years old right I'm like close to dying a little creaky you know I've got tons of money

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not a lot of time and I somehow sacrifice all the money I have just to be my age again as I wake

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up in the morning and I'm my 85 year old self living through my 30 year old body and thinking

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through that frame of how I would wake up and be like oh my elbows don't I don't look I have muscles

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I haven't had those in forever right now look like I'll lay this she's so young I remember

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what she used to look like this now look outside and I'm like man this is Vegas before they did

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all the helicopters and the flying cars and like look at it God has changed so much right then you

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walk downstairs you can like man coffee oh look at these mugs remember we had mugs they're

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crazy and so it's this weird frame where it just drills you to it just pegs you to the present

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and you get to experience the current state from a future state for the first time and so it's

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been one of the things that's been really profound for me in terms of like dealing with stressors

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with getting into like when I get into one of these like my hold on I'm 85 I'm waking up like all

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of a sudden like everyone I used to stress about these business things I was like it works out

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it's fine and if it doesn't it cares I was like I'm gonna be 85 I'm gonna die I'm gonna give

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all my money anyway it was cool cares and so and I'm like but isn't this cool that I'm like look

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at me all trying to play the game you know my god blood and so it's like it gets me into this

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really interesting place where I can feel like I can get above myself in the game and just be like

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those frames have served me very well and I hope that other people can use those in some way

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in their life to do stuff that they weren't otherwise going to do so I was that was the that's

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my two frames that have served me well do frames of reference is everything this is actually what

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started impact theory in the iteration that it became so in that quest and I've got a thousand

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employees who grew up hard in the inner cities but intelligence is evenly distributed right so

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just like you have dumb friends in an upper middle class neighborhood you're gonna have dumb friends

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in the inner city by just like you have smart friends you're gonna have smart friends and so

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there were plenty of people that was like damn like you are smart yeah but your frame of reference

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is stupid yeah and the way that you view the world is so ineffective yeah meaning it doesn't move

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you towards your goals or your goals are idiotic yeah and and and I mean that if your goals lead you

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to suffer and you don't want to be suffering yeah I would say it's very plain that your goals are

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idiotic so anybody that that wants to write in the the feed that you know oh you can't just

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somebody use the goals yes I can very much so because you either have goals and you're moving towards

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them or you don't and you're not and so I'm looking at it and I'm like wow this is a mindset

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problem this isn't a an intelligence problem you have the ability to process raw data which is how

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I'll say intelligence is and they have that but the software that they use to process that raw

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data leads to such a bizarre frame of reference for how the world works or what they're capable of

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that their behaviors become ineffective so I was like okay so the thing I'm going to try to do is

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help people change their frame of reference now I used to really potent frames of reference for me

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one is very similar so I'll use a deathbed frame of reference to say okay how will I think about

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this now I don't get trapped though because I don't live for my deathbed I think that's a mistake

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and I think a lot of people optimize for something they're going to go through maybe it last

358
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a week maybe it lasts a year but it isn't the bulk of your life yeah and so to over optimize for

359
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that I think is a mistake but to get the perspective of like oh my god I remember when I used to stress

360
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about that like come on this doesn't mean anything we're facing your mortality so that's super

361
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useful and then the other frame of reference that I use is the brain in a vat and so I'm like

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imagine that you're just a brain in a vat and that this thing that you're really stressing because

363
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normally you're going to be worried about something that that happened or you're obsessing about

364
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something that happened and what makes you think about or it could be the future but either case

365
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you can't change either of them because one's not real and one's in the past and I was like what

366
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of this thing that I'm really worried about that's already happened that I can't change is really

367
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just context for this brain in this you know vat living in a simulation to just to get you moving

368
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and that all these memories that are trapping you they are fake yeah and there's something about

369
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that that lets me off the hook I don't need to beat myself up over it's just a frame of reference

370
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it's context to get me moving yeah and then I remind myself actually I'm just a brain in a vat it

371
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just happens that the the vat is the chemicals that you know my brain is sitting in and the glass

372
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of that jar is my skull and so all of this really is a simulation yeah even if it's it's an

373
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accurate simulation it's a simulation nonetheless yeah and I won't derail the whole conversation

374
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on that but like it's it's very easy to recognize that the world really is a simulation because

375
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reality is the number of photons falling on an object but you perceive it as color or whatever not

376
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math and so putting myself in either of those like hey this isn't really going to matter at some

377
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point and oh that thing that's creating your sense of identity it could be made up anyway I don't

378
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think it is but like yeah it's very helpful to remind myself that those are malleable things

379
00:37:05.080 --> 00:37:12.520
that's been I mean when we started the conversation it was like why do you think people aren't successful

380
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why do you think people fail and it's I think it comes down to those things it's like it's the

381
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it's the fear of photons that fall on an object that prevent people from starting or when they do

382
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get hit one time extrapolate that out till their deathbed and say I will fail forever and therefore

383
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I will not continue and so I think that those like those frames are the things like if there's

384
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things that I would take with me until I die it will be the frame because like you lose it all and then

385
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you like you lost everything tomorrow you'd be back in 12 months you know what I mean I'm

386
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going to lost everything the second time and I you know I just lost all the gyms and all the money

387
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and everything and I it was just like thinking that that was the thing that I had lost rather than

388
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the thing that I had gained that was non-material being the more the more valuable of the two

389
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that was like one of my big lessons and I feel like you obviously have far more of those than I do

390
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but that that one stuck with me it's interesting I have a slightly different belief based on all that

391
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or at least way that I look at it which is if I lost everything tomorrow I might not ever gain

392
00:38:17.400 --> 00:38:21.320
it back it's entirely possible now I think I have a set of skills I'm never going to worry about

393
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money and all that but I really life has taught me that I cannot guarantee myself the success because

394
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I failed multiple times at businesses so it isn't like oh it's guaranteed because I've had a success

395
00:38:33.400 --> 00:38:39.560
before it's guaranteed I'll never go hungry barring head trauma but it is you know it's it's an

396
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unknown and that's why I'm very careful not to let that be my identity or like I don't know if

397
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you've ever read Stephen King's book The Stand however though oh my god so there's this thing I'm

398
00:38:50.440 --> 00:38:56.200
so glad I read this when I was a kid because so one of the main characters is a guy who's just

399
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finally gotten famous as a singer and this is back read this probably in late 80s so getting famous

400
00:39:03.720 --> 00:39:08.840
was like the most insane thing you could do getting rich was far easier than getting famous and so

401
00:39:08.840 --> 00:39:13.320
he finally got famous his songs everywhere on the radio and then the end of the world happens

402
00:39:13.320 --> 00:39:21.480
in nobody cares and I remember thinking whoa like you could achieve that thing the impossible thing

403
00:39:21.480 --> 00:39:26.360
then the next day is just gone yeah and so especially at the moment we're living in now where there's

404
00:39:26.360 --> 00:39:34.200
a lot of uncertainty I'm just like don't tie your sense of worth or the thoughts you think are

405
00:39:34.200 --> 00:39:39.960
useful because they have resulted in wealth the thoughts that I think are useful because they've

406
00:39:39.960 --> 00:39:45.720
resulted into a film that's the thing like I really want people to anchor around but yes I certainly

407
00:39:45.720 --> 00:39:50.520
take the transparently I'm probably not there like I don't think I like I'm not I don't think I

408
00:39:51.240 --> 00:39:55.320
I don't think I'm as optimized on that it's like you are I think you have more of that than I do

409
00:39:55.320 --> 00:40:01.400
in terms of like optimizing around fulfillment I think I definitely still have a degree of myself

410
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worth wrapped in the things we do and the companies we own and stuff like that like I if all of those

411
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because the thing is like if in the magic situation we're that all vanished there would be

412
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something that I had probably done wrong now there are occasions you know where you own a gym

413
00:40:17.320 --> 00:40:20.840
business in COVID where you're like man there's some stuff that would it be reasonable for me to

414
00:40:20.840 --> 00:40:24.760
have predicted this probably not okay I'm not gonna be myself a puppet this one but like if

415
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boring and true acts of God's it's an equation and they were just good old fashioned I'm the only

416
00:40:29.880 --> 00:40:36.520
one who loses everything and everyone else doesn't right I probably would be upset I'd be upset okay

417
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I'm not a fucking monk I just I remind myself to yeah yes totally you're like how do you

418
00:40:43.480 --> 00:40:48.120
judge yourself when you're naked in the mirror at night I'd be like well on that day I would feel

419
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badly you know it's just not feel good 100% dude so I've got the final quote that I want to

420
00:40:54.680 --> 00:40:59.160
share with people yeah that is my favorite quote from you but first I want you to tell people

421
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where can they follow you if you listen to podcasts you can just search my name Alex Ramozi and

422
00:41:05.240 --> 00:41:09.720
you'll find the game if you are on YouTube you can search my name and you'll find my YouTube

423
00:41:09.720 --> 00:41:14.440
channel if you're on tiktok Instagram they're all those places Twitter actually super active on

424
00:41:14.440 --> 00:41:19.240
Twitter you can find me there just by searching my name amazing all right now I want to give people

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a quote I got I'd love this so much do not cast power to your excuses own your circumstances

426
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because no one else will so I think the difference between like rich people and poor people

427
00:41:33.880 --> 00:41:39.080
success people not successful people is the degree to which they attribute or give power to

428
00:41:39.080 --> 00:41:42.840
their circumstance right and so the difference between a self-made billionaire who started with

429
00:41:42.840 --> 00:41:47.240
nothing and someone who else started with nothing is not the resources obviously because they both

430
00:41:47.240 --> 00:41:54.040
started at zero so what else is it is their resourcefulness not the resources and so if we give power

431
00:41:54.040 --> 00:41:58.840
to circumstance then we cast power outside of ourselves if we give power to other people we

432
00:41:58.840 --> 00:42:04.280
cast power outside of ourselves and so it's you know it's controlling the controllable you know

433
00:42:04.280 --> 00:42:10.280
when I say that quote a lot of that is is that quote is how I see selling it's people cast power

434
00:42:10.280 --> 00:42:14.760
their circumstances and my job is to get them to unfuck themselves around the power that they

435
00:42:14.760 --> 00:42:21.000
have just cast to something they cannot control and so if I can just get them to own even just own

436
00:42:21.000 --> 00:42:26.120
the fact they suck that's good enough because they actually can own it and there is pride in that

437
00:42:26.120 --> 00:42:29.720
you can take pride in the fact that you admit that there's a deficit right but there's the only

438
00:42:29.720 --> 00:42:33.400
thing you can't take pride in is casting and being a victim like no one moves forward even if

439
00:42:33.400 --> 00:42:37.800
you're right it doesn't serve you right if you're born with one you know one less leg than you should

440
00:42:38.440 --> 00:42:43.080
you're right you have a disadvantage at being a sprinter like you have a disadvantage

441
00:42:43.800 --> 00:42:49.160
but it doesn't serve you in any way to admit it and so it's owning the fact that like you

442
00:42:49.160 --> 00:42:53.400
are the only person who can actually change anything about your life because you may blame

443
00:42:53.400 --> 00:43:03.720
your circumstances but no one else will care