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The one trait I see over and over again that is clear to the people who are winners, right, the top 1%.

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I'm not talking top 10%, but the top 1%.

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Is the speed with which they execute after making a decision?

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Welcome to the game where we talk about how to get more customers, how to make more

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customers and how to keep them longer in the many failures and lessons we have learned along the way.

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I hope you enjoy and subscribe.

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Good morning everyone, hope you guys are having a fantastic Friday.

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Today I wanted to talk about something that has been on my docket for a while,

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but today felt like the right day.

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Calling this fuck end of week, and what I mean by that is

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one of the, one of the things that I've seen across the board when we're talking to entrepreneurs and, you know,

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the, the gym owner community that we have is that the one trait I see over and over again that is clear to the people who are winners, right, the top 1%.

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I'm not talking top 10%, but the top 1% is the speed with which they execute after making a decision.

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And so one of the definitions that like we talk about the community is that the definition of power as I understand it is the gap between thoughts becoming reality.

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And so if you thought about an omnipotent being, right, something someone who has unlimited power as they think that thing would be, right.

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And so if you were to believe in a creator of some sort, then you might think as that creator thought the universe became, right.

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And so if you think that is like the ultimate scale of power, then the closer we can get to that, the more powerful we become, the more potent we are as entrepreneurs.

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And so I see this so many times that it's not even a, it's not even a, oh, like this is associated with success, like this is what creates success.

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Because the gap between where you decide something is a good idea and when it actually occurs is the loop with which you can improve your business.

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And so it's, it's a lot like, I can't remember what the same was, but it's not like how old the car is, but about how many miles are on it.

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What I mean by that is like, we're young, right.

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But there's been a lot of, a lot of iterations that have happened from, you know, when the business first started when I started my first year until now.

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And I think the key to that is the speed of the Udalupe. And that's, that's just a military term, like observe, orient, decide act.

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And it's just the loop with which that you can basically see what's going on, making a decision act on it and then do that whole loop again, right.

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Because the faster you can pivot and iterate the more responsive you are as an entrepreneur, the faster you can take advantage of opportunities, the faster you can find out what failures are, then then move on, right.

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And so I want to talk about this within the context of running a team and employees and then also within yourself.

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And so from running your team, right, one of the things that, you know, once, once you're moving out of you doing things all the time, there's how do I get other people to do things.

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And so that's why I called this like, fuck end of week, right, is that I, one of the things, one of my biggest pet peeves is like, yeah, I can get you that by the end of week.

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I'm like, why don't you just get it to me in an hour because that's how long it takes.

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And then all of a sudden it's like, oh, it's like, well, I have a meeting right then. It's like, is it more important than this? No, okay, well then do it, right.

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And you can speed like if you think about how you can run an organization like that, if you can get things done end of day, right, rather than end of week, you were literally speeding up the organization seven acts.

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Think about that. And so when you're thinking about deadlines, if you're thinking about expectations, you as the owner can set the exit, you set the cadence.

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If people say, hey, can we do this? And then you're like, cool, let's start right now. You set the tone for how the organization is going to move, right?

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How quickly it's going to orient, how quickly thoughts become reality, and ultimately how powerful organization will become because of the speed, right?

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And speed isn't doing things fast. It's basically just not being distracted by other shit that doesn't matter. It's being able to prioritize, right?

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And most people a lot of the times aren't doing something that's high priority, right? A lot of times they're just doing nothing, right?

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And so if you can, if you can speed up that loop and force and and put apply pressure to your team to not do things by end of week or even end of day, it's like it's 10 a.m.

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Can you get this done by noon? Okay. And then you can have that loop happen three times within a day rather than it taking three weeks, right?

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Because you set that cadence from the beginning and then things get done faster. I was talking to, so I've been reading some really interesting books lately.

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And I referred them out to a handful of entrepreneur friends that I have that are all doing five to 15 million kind of in that range.

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And what was amazing to me is that every single one of them read the book immediately, set me back their notes and what they were going to do with it.

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And like, and basically were asking feedback on on the angle that they were going to take with it.

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And what's fascinating to me is that if you look at, if you look at lower-level entrepreneurs, they, and I'm not saying in a negative way, I'm just saying in terms of just objective revenue, like just haven't achieved as much.

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Aimos and Asian quick break, just to let you know that we've been starting to post on LinkedIn and want to connect with you.

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All right, so send me a connection request and note letting me know that you listen to the show and I will accept it.

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There's anyone you think that we should be connected with, tag them in one of my or Layless posts, and I will give you all the love in the world. All right, so let's get back to the show.

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The delay between being able to gain information and act is so much longer, and that's why they how, where they want to be, right?

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And so it's kind of the same degree of people who are like, who pay for our program and haven't gone through the podium. I'm like, what do you do?

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Like what priority, like what education you have that is not relevant to your business.

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Like you're reading a motivational blog right now when you have to translate that motivation into a thought that you're then going to quote test, and then you have to see how that test works and then maybe to improve something, rather than just following the playbook that has already been tested and has already like the tree has been shook, right?

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And so if you look at like Joey, for example, who by all definitions, his gym is the number one gym within gym, right?

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He was, he had already finished everything in legacy by week eight, his first eight weeks. He'd already implemented every single system in legacy.

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And so it's not like it's not like he has more hours than the day, right? It's not like his business is different. It's just that his level of efficacy and execution is so high, because it allows himself to get distracted by things.

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And the moment he has something he needs to execute, it's creates this itch inside of him that he cannot, he can't move forward without executing this so that the relief comes.

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And if you can start to foster that type of behavior in yourself in those attitudes about execution, you will grow faster and you will become more powerful as an entrepreneur, right?

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If you think about your competition, who would you fear, right? The competitor who sees what you're doing can immediately execute, implement and improve on it at a faster look than you can even understand what's going on, right?

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And that's where speed of first and market and things like that don't matter as much, because if an X, if a competitor can execute an out of the loop, right, can, can speed that loop up faster, they can iterate and improve on it faster than you can.

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And then you have no chance to catch up, right? And so if you're looking at your business, look at it from a context of speed of how long does it take us to improve things, right?

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How long from understanding that our churn is high to executing the five horsemen, right? How long did that take? We knew what the problem was, how long did it take for us to do?

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And if you can, if you can, if you can get real with yourself about how many actual hours it will take to do something and then you look at your week and you think, okay, what am I doing today that is more important than this?

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And where can I put these two hours and start with the moment that you make the decision and then all of a sudden you'll be getting things done that day, that afternoon, rather than end of week, end of month, right?

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We purposely delay these things because we just procrastinate for no reason when the problem will not go away, right?

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And so that is why within gym law, speed is king is one of the core tenants to the business because like you have to, and the tone has to start with you as the entrepreneur.

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Like you have to apply that pressure, you have to say, fuck end of week. What, like, what are you doing today that's more important than this, right?

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What are you doing in the next two hours that's more important than this? Tell me, right? And a lot of times you'll get the answer like, well, I guess I can do it now. It's like, yeah, then let's do it now. Let's get it done, right?

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And that small change can seven acts, right? If you've even gone from end of week to end of day, can seven acts how quickly your business grows because the solutions that you need to implement to solve the problems and break through the bottlenecks happen today, not in a week, not in a month.

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And then the reaction to the next thing that breaks, the next bottleneck in the business happens not in a week, not in a month, but in a day.

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And then that's how quickly you can pivot from where you are to where you want to go because it's not one big thing. It's a million small turns that will get you there.

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So anyways, I hope, I hope anyone, you know, somebody found the value of this. If you have an employee or you're managing your team and you want to implement new things, start with today, right? Start with end of day, not end of week, start with end of the next two hours and then work backwards from there and then apply pressure and push back on excuses for why something else, why something can't be done.

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Ask for why, why do you think this thing that you're going to do is more important than this and I want a real answer, right? And if they can't give you a real answer, then it means that I need to help you prioritize and that's fine.

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But this is now going to be your priority because this is what drives revenue. This is what drives retention. This is just going to drive the business.

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So look at your schedule, identify the bottlenecks you have and then start doing them now, not in tomorrow, not in a week, not in a month, because there's no point.

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It's just the speed with which you can close the gap between your thoughts and your decisions and the reality that you create in front of you will dictate how powerful you are as an entrepreneur and even as a human being.

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Anyways, have an amazing day. Have a fantastic Friday for my gym lords. I will see you guys on the call later today. Otherwise, keep being awesome.

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Tag, like, comment, all that GS.

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Let's work.

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Alright.