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Morning, everyone. Happy Saturday. I am here at Pirates Cove in Nevada and it's sweet.

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Anyways, what I wanted to talk to you about today was I have the tiger. So I just had our,

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like a three-day mastermind type thing with the top seller. So two to three gyms,

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you came here, we're over seven figures and the other one is going to probably hit it within

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the next three months. So it was really, it was great because it was a really higher level

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conversation that I might typically have with a much worse, which is fun. And what we talked

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about was kind of more amorphous, but I think it's incredibly valuable. And I think it's probably

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the the one thing that sets apart the guys who are really winners, slash gals, who are really winners

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and the ones who aren't. And so it's really just around hunger. And what I mean by that is we,

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recently I had some of our, some of our older OG gym, or it's been a while, you know, I mean,

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they, they, they, they turn their gym around, they grow, and they're at, you know, you know,

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closest seven figures are right around there, and they've been doing it for a while. And they

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were complaining about show rates. They're like, hey, our show rates are low. And, you know,

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you go through the sand while you're doing the reminders, you do all this, they're like,

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yeah, we're doing all this up. Okay, cool. And I dig a little bit deeper, and I look, and it turns out

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that they're only open one hour per day at 7.15 a.m. for their availability for, for new clients.

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And I'm like, how the fuck do you think that you're going to grow your business if the only time

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that you can take new customers is at 7.15 a.m.? Like in what world does that make sense? Right?

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Like imagine a grocery store that's only open from 7.30 because that's when it's convenient for

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the owner. Like what chance do you think that that that grocery store has at succeeding virtually

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none? And so what happens is people have success. They implement tactics. They use gym

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watch, and then they make money, right? And then what happens? They get comfortable. They get

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complacent, right? And they lose their hunger. And so all that's like after that point, everything,

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like it's almost like, I'm supposed to say like after you, after you've like, quote, made it in

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your mind, and that's what's funny is that making in some people's mind is like having 10 grand

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of the bank account. So like, it's scary in terms of what level of making it is. But like,

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once people have made it, I almost want to say like none of these tactics matter because you're

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just not hungry. Like it doesn't matter. Like the obvious shit you aren't doing. You know what I mean?

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Like I'm trying to like grab my head around the, like if you're, if your child was going to die,

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or your spouse, or your significant other, your family member, whatever it was, right?

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It was going to die unless you succeeded, unless you got more clients, unless you made more money

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with your gym. How would you approach it? Right? Would you only be available for one hour a day?

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Would you only be available from seven to eight a.m.? Right? Would you, would you, would you

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only set aside an hour a day to prospect for new customers? Would you only reach out to your

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customers if they hadn't shown up for a month? Like, sometimes people ask questions that they

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already know the answer to. It's like, duh, no shit, right? And it goes back to the main thing,

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which is like, what drives you? Or like, what drives you? What drives you to be better? What drives

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you to continue to want to win? And you know, I was asked that question yesterday by the

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the gym owners that were here. And I think, honestly, it comes from a dark place. And I think I've

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said this before, but like, I'm saying it again, because I think people need to hear it. Like,

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sometimes you have to wonder, like, why is it that only when someone else's life is on the line?

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Right? Do you then actually try? Right? Like, why is it only then you actually cut all the

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noise out of your life and then would go laser focused on actually succeeding? Like, why can't we

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do that all the time? Like, why can't we do that? Because it's like, well, then I wouldn't be

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happy. Whatever, right? Like, whatever happiness means, right? And so, like, the people who are the most

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successful in the world are driven by something that is deep inside of them, that is normally an

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insecurity or fear of some sort. If you are only trying to make enough to live on, you will always

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only make enough to live on. And you will slack the moment you get comfortable and you will wonder,

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why is it that as soon as I start making money, I stop because you actually don't want to make more.

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That's why you actually don't want to make more. And so, your internal motivation is not there. Like,

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because you've accomplished what you set out to accomplish. And so, the real question is,

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do you actually want what you claim to want? Right? Do you actually want it? Because if you did,

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you'd already have it. You'd already be willing to sacrifice other things in order to achieve it.

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And that might mean like, maybe waking up earlier, maybe you like working four to 8 p.m. to take

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sales appointments or whatever that thing is. Right? But like, it's just the obvious shit. Like,

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if you were coaching you, what would you recommend you to do? Right? Like, a lot of times, if you think

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about it, like, you most of the time know what to do. Like, you do on some level, like, you probably

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know that you're like, man, I do stupid shit sometimes. Right? You probably think that on some

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level sometimes. Right? Then you're like, man, if I were, if you could step out of yourself and say,

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I need to coach myself, you probably have the answer. Right? And it's just that you don't do it

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for some reason. And so all of your attention should be on that reason. Why is it that this thing

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is preventing me from doing the things that I already know I should do? Right? Like, this last

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semester that I had sort of for the top sellers was really interesting for me because it was the

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first time that I had no one who had extra shit. I didn't have any like, everyone there had really,

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like, clean lives outside. Like, we're really focused and just focused on doing the things that

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we're going to grow their business. And so the conversations are actually really easy and very

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direct. Most times, it's like, okay, well, here's the obvious hole in your business, but you're not

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doing anything about it. So let's attack why you're not doing anything about it. Right? And so then I

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have to spend the next hour and a half digging into why they're not doing anything about it, which

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has much more to do with how they manage their headspace and how they manage their relationships

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and how they manage their, you know, and because what ends up happening is they start focusing on the

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business, the personal life goes to shambles. And then they then are like, oh my gosh, my personal

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life is going to shambles. I need to stop paying attention to my business. They go to pay attention

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to their personal life and then Jim explodes. Right? And it's just this, this consistent cycle because

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they just don't know how to just do both, right? Or they don't know how to prioritize this. And so

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all this to say like,

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Hey, most of the nation quick break just to let you know that we've been starting to post on linked

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in and want to connect with you. All right, so send me a connection request and note letting me know

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that you listen to the show and I will accept it. There's anyone you think that we should be

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connected with, tag them in one of my or layless posts and I will give you all the love in the world.

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All right, so let's get back to the show.

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It's just like, how hungry are you? Like, how willing are you to put in what you need to achieve?

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Like, and if you're not, then that's cool. Then just to stop, stop saying you want it.

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You know, I mean, just be like, I only want to make $10,000 a month. That's it. And it's like,

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cool. Then just say that and be good with it rather than constantly complaining about how you're not

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because you're not even willing to do the things that that you already know you should do.

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They're like, I like right now I get on the phone with the gentleman. So like, I know I should work

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my leads harder. I know I know I should go through the sales trainings more. Like, I know I should,

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you know, go through the portal. I know I should, I know I should meet with my team more. I know

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I should pour my, like, then why aren't you? Why aren't you? Like, why? Like, I know you have time

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because other people have time and have the same business as you. So you have time. So why aren't you?

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Right? And it's like, like, because once you have the tactics, right? And this is one of the biggest

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the freeing and also most sole crushing parts of Jim launch is that once, once, once a

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gentleman joins Jim launch, you know how to make a set figure general. You know how to do it.

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And so then it reflects back on to you. It's like, Oh, shit. I'm the reason that we're not there.

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And you have to swallow that, right? Because up until they go to Jim launch, people have been doing

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it for five years or seven years, eight years and they're like, I don't know how. And then once they

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see how, then they're like, Oh, shit, I'm not sure if I'm willing to do that. It's like, cool. Now,

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when they know that there is no secret, there is no hack. It's literally like a micro and

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photos uses the term chopping wood. Like I call it doing the boring work is like chopping wood.

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It's reps is day in, day out. You got to reach out to people, right? You got to give great

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service, write the handwritten cards, like remind people to weigh in. You have to work the leads.

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When the person comes in the door, you have to be enthusiastic. You got to green with the smile.

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You have to ask the same questions over and over and over again because to that person is the

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first time they've ever heard, right? And it doesn't matter if it's the hundredth time that month,

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you asked the same questions to that person to that person's day one. And so if you were trying

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to be successful, do you think that only having availability for sales appointments at 715 to 745

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in the morning once a day is going to get you the optimal outcome? Do you need a coach to tell you

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that? Really? You know what I mean? Like, really? And so like, or there was another one that's all

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it was like between 9 a.m. and 11 a.m. That was their availability. Like, hmm, good luck with that.

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That's when that's when the people who have the most money are available, right? 9 to 11 during the

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week. So like, we know what to do, right? Anyone who's in our world, like you know what to do. It's

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just you have to figure out why you're not doing it, right? And then tack that because the tactics

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aren't the thing anymore, right? The tactics are there. You can read a book and give it away for free,

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right? Like, you can do that. Like, figure out why you're not hungry. Figure out why you're not

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like, why you're not trying? Like, just figure it out. Like, there might be something inside it.

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Maybe you don't want more. And like, you need to discover that. It's like, okay, then like,

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now you know. But like, if you claim to want more and yet you can't do what's necessary to get more,

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then that's where your attention should go. And you should figure that out because otherwise it

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doesn't matter what tactics there are. You're just not going to do them anyways. So what's the point?

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Right? So anyways, it was incredibly refreshing to have the three guys who were out here. We had

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Ed tourney, uh, micro headphones. So both of those guys have been over, you know, some figures, uh,

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roommates for a while, um, and doing really, really well. And, uh, and, uh, Aaron, uh, Aaron Stafford

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just started inside of three hundred seventy people in his first six weeks, uh, and did like,

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$80,000 in something sales in six weeks, which is pretty cool. So, um, any of those guys were just like,

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what do I need to do? Like, because they're like, they're clear eyes, you know,

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toes forward, know exactly what to do. And I was like, why is it that these meetings are so much

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easier than some of the other meetings I had. And so we probably spent a little bit of the day kind

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of digging into that. And, um, it's just a question of how about you want it. I really think that's it.

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And like figuring out why you're not doing what you already know you should do in order to achieve it.

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Like, you need to go pay someone a bunch of money in order to then get motivated. I don't know.

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Like, hopefully your kid doesn't need to be kidnapped in order for you to get motivated by your

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business. Hopefully, right? And so it's like, what, what is that thing? For me, it's just fear.

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It's just fear and insecurity. It's fear failing. Fear of not being good enough. Fear of people who

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hated to be right. You know what I mean? That's what my fear. And so I just like, that's what drives

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me. It's not about money. It's like, it's, it couldn't have been about money because I don't need

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anymore for the rest of my life. Like, at all. It's like, it can't be about that. But if it is like

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about that for you, you feel like when you make your first $20,000 take home month, your first $40,000

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take home month, your first $50,000, $100,000 take home month. But first time you hit that, like,

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if that's where you're like, oh, and you feel this big sigh of relief, then your motivation is not

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coming from the right place. I'm telling you straight up, if you feel relief when you make a lot

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of money one month, your motivation is not coming from the place of a champion. If you want to be

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the best in the world at something, that's not going to do anything for you. You shouldn't feel

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anything from that. And so what do you feel? To feel nothing. Really? Because it's not about that.

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That's just an output that's an output from internal efforts. And you should be focused more on

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the internal efforts and all of the deficiencies that you probably had. It's still hitting 100K.

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It's like, oh, my gosh, if we hadn't done this, this and this, we would have been less, right?

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And if we had done this and this, we would have been more like, that's what you're focusing on.

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And you're only focusing on those things. And if you can do that, then you'll be able to unlock

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something inside of you that's much stronger than what might currently be driving you. So,

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anyways, guys, hope you have an amazing Saturday drop of like. If you feel like this is cool,

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drop a comment, if you feel like it was cool. If you don't, then that's cool too. So,

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anyways, guys, have an amazing day. And I will catch you guys soon. Hopefully that was valuable

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for somebody who was on the fence, who was like, not sure about why they can't achieve what they

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want, why they can't be consistent. It's because your motivation is not coming from the right place.

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Right? You're just trying to make enough money to live on. And the moment you make enough money,

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you stop working. And then you wait for things to blow up again until you try hard again.

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And it's like, it's like, it's not a thing. How many times, all right, I'm going on a second,

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a little rant, how many times have you needed to make money and then immediately made the amount

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of money that you needed in like a day, in like a week, right? You need to make payroll. I got to

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make 10 grand in the next three days. How many how many times has that happened to you and you

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always make it work? Why? Because you already know what the fuck to do, right? You just choose not to

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do it. You choose not to do it. You choose not to make money when you know how to make money,

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because whenever you need to make money, you make it. And so that's what you have to attack.

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You have to figure out why when you already know how to make money, you don't do it. That's the

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that is the that is the summary of this entire this entire talk that I was trying to get out of

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myself is like, you already know how to do it. When you need to do it, you do do it. So why aren't

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you doing it? That is what you need to focus on. And if you can conquer that piece, no amount of

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money in the world will satisfy you. And that is what's going to unlock your ability to become

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greater and for you to build your business to something that is much greater than yourself. Because

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if the only thing that you want to satisfy is you, you're going to stay this small. That's it.

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You're going to stay this big because to satisfy a single person or a single family doesn't mean a

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lot, right? But if you want to satisfy a community, you want to satisfy state, you want to satisfy

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nation, you want to satisfy entire group of people, it has to be bigger than you. And so yeah,

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it's anyways. Hopefully that might resonate with somebody. And if it didn't, then I apologize for

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the extra aggressiveness on this Saturday morning. But anyways, I would like to have a comment and

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let's go over to you guys on the website. Alright, bye.