WEBVTT 1 00:00:00.000 --> 00:00:07.160 Most of the nation, this is a day in life where Laila and I, we flew out to do two keynotes 2 00:00:07.160 --> 00:00:08.160 in Orlando, Florida. 3 00:00:08.160 --> 00:00:13.560 I think you'll dig the preservation on branding, I've never talked about it publicly. 4 00:00:13.560 --> 00:00:17.280 The first time we took a private jet was out of necessity. 5 00:00:17.280 --> 00:00:20.560 We were in Puerto Rico and it was right as to where it came from, Rio was sitting. 6 00:00:20.560 --> 00:00:24.440 We see the news about it and I check flights and the flights are all like multiple connections 7 00:00:24.440 --> 00:00:28.000 and we drink a cup of coffee and then like more news is like this looks like it might be 8 00:00:28.000 --> 00:00:29.960 really serious and I check the flights again. 9 00:00:29.960 --> 00:00:30.960 Oh God. 10 00:00:30.960 --> 00:00:33.680 All right, well we're going to be here, you know, it's fine and then we go to the grocery 11 00:00:33.680 --> 00:00:37.080 store to like pick up some water or whatever and two people are getting a fistfight over 12 00:00:37.080 --> 00:00:38.080 water in the island. 13 00:00:38.080 --> 00:00:40.200 People are fucking sprinting around the store. 14 00:00:40.200 --> 00:00:42.160 She's like, we have to get off this island. 15 00:00:42.160 --> 00:00:44.080 I was like, dude, you don't want to be here when it did. 16 00:00:44.080 --> 00:00:47.320 Get back to our house and this old guy has his massive yacht, he's our neighbor. 17 00:00:47.320 --> 00:00:48.320 I was like, oh, what are you going to do with that? 18 00:00:48.320 --> 00:00:49.920 He's like, oh, it'll just get destroyed. 19 00:00:49.920 --> 00:00:50.920 And I was like, what? 20 00:00:50.920 --> 00:00:51.920 Well, he's like, you should be fine. 21 00:00:51.920 --> 00:00:55.200 He's like, just go to the third story, first two floors of flood and Laila at this 22 00:00:55.200 --> 00:00:57.440 point is just like, we're getting off this fucking island. 23 00:00:57.440 --> 00:01:01.360 She was like, charred or a plane and I was like, charred, mighty, this is like the beginning 24 00:01:01.360 --> 00:01:05.200 of our wealth and I was like, I Google, we call the plane, I put it on speaker, found 25 00:01:05.200 --> 00:01:06.200 it. 26 00:01:06.200 --> 00:01:07.200 We need to get off where we go. 27 00:01:07.200 --> 00:01:08.200 He was like, it'll be 70 grand. 28 00:01:08.200 --> 00:01:11.200 And like, we both looked at each other and I was like, so we're excited, she was like, 29 00:01:11.200 --> 00:01:12.200 yeah, we're decided. 30 00:01:12.200 --> 00:01:15.120 We both had come to completely separate conclusions from that number. 31 00:01:15.120 --> 00:01:17.680 I was like, so we're staying and she's like, so we're going right here. 32 00:01:17.680 --> 00:01:20.600 And then she looks, she's like, what is my life worth to you? 33 00:01:20.600 --> 00:01:22.600 I was like, are you fucking kidding me? 34 00:01:22.600 --> 00:01:23.600 35 grand to save my life? 35 00:01:23.600 --> 00:01:24.600 I was like, it wasn't 35. 36 00:01:24.600 --> 00:01:25.600 It was 70. 37 00:01:25.600 --> 00:01:26.600 25 for mine. 38 00:01:26.600 --> 00:01:27.600 35 for the board. 39 00:01:27.600 --> 00:01:28.600 He was splitting it. 40 00:01:28.600 --> 00:01:32.120 I call like three other charreders and I'm like, I got a guy who says he can do it for 50. 41 00:01:32.120 --> 00:01:33.120 He was like, I'll do it for 40. 42 00:01:33.120 --> 00:01:34.120 I call another guy. 43 00:01:34.120 --> 00:01:35.440 It's like, five right. 44 00:01:35.440 --> 00:01:37.800 This is the last day you can go off the island. 45 00:01:37.800 --> 00:01:39.960 And so like literally when he's like, I got to call some order to get a price. 46 00:01:39.960 --> 00:01:41.960 I was like, oh my god, three out of four hours. 47 00:01:41.960 --> 00:01:43.640 I get a guy who's like, I'll do it for 28. 48 00:01:43.640 --> 00:01:44.640 And I was like, cool. 49 00:01:44.640 --> 00:01:46.640 He's like, but you have to leave in two hours. 50 00:01:46.640 --> 00:01:47.640 What's straight to the airport? 51 00:01:47.640 --> 00:01:49.280 And they were like, oh, actually, it's coming faster. 52 00:01:49.280 --> 00:01:51.040 We thought like these will be the last planes out. 53 00:01:51.040 --> 00:01:54.560 We got on the plane and it was the first time in my life where money actually did something 54 00:01:54.560 --> 00:01:56.000 like use with her back. 55 00:01:56.000 --> 00:02:10.240 The local newspaper, the Volana spotting. 56 00:02:10.240 --> 00:02:12.400 I was getting in my car at the gym the other day. 57 00:02:12.400 --> 00:02:16.080 I get in the car and I have the window down and the sky's like, hey, and I was like, 58 00:02:16.080 --> 00:02:17.080 ah! 59 00:02:17.080 --> 00:02:18.880 So like, I actually announced my presence. 60 00:02:18.880 --> 00:02:21.120 I was like, whenever I walk through, I'm like, I'm here. 61 00:02:21.120 --> 00:02:23.000 And if she doesn't hear me, she just freaks out. 62 00:02:23.000 --> 00:02:27.080 When you sat in the chair in the fucking dark like a psycho and then you got mad at me when 63 00:02:27.080 --> 00:02:28.080 I cried. 64 00:02:28.080 --> 00:02:31.520 He scared me so bad I started crying. 65 00:02:31.520 --> 00:02:34.000 I woke up and he wasn't in bed, right? 66 00:02:34.000 --> 00:02:35.000 Then I go to the bathroom. 67 00:02:35.000 --> 00:02:36.000 I come back out. 68 00:02:36.000 --> 00:02:37.400 I just assumed he's left. 69 00:02:37.400 --> 00:02:38.400 I just hear. 70 00:02:38.400 --> 00:02:39.400 Hey. 71 00:02:39.400 --> 00:02:46.920 And then I just start crying and then he's like, what the fuck? 72 00:02:46.920 --> 00:02:49.160 I was trying not to wake you. 73 00:02:49.160 --> 00:02:56.000 I just like, I'm awake. 74 00:02:56.000 --> 00:02:58.200 I made podcasts for four years. 75 00:02:58.200 --> 00:02:59.520 What's going on, everybody? 76 00:02:59.520 --> 00:03:03.120 I ended up with you, with one that I'm excited about. 77 00:03:03.120 --> 00:03:06.040 And like, real talk, they were just as good as the ones I have now. 78 00:03:06.040 --> 00:03:07.040 Years, not like. 79 00:03:07.040 --> 00:03:08.200 I did it for 90 days. 80 00:03:08.200 --> 00:03:11.200 Four years, two to three podcasts a week, every week. 81 00:03:11.200 --> 00:03:14.680 And then on the fifth year, it hit. 82 00:03:14.680 --> 00:03:17.160 The real real is it was just packaged as Jim's specific. 83 00:03:17.160 --> 00:03:22.360 I'd say like my biggest learning of even the last year to two years of my career has 84 00:03:22.360 --> 00:03:23.360 been packaging. 85 00:03:23.360 --> 00:03:25.680 Everything I was taught early in my career is niche down. 86 00:03:25.680 --> 00:03:28.320 And so I did that and I maximized a niche. 87 00:03:28.320 --> 00:03:33.160 But like at some point, you maximize a niche and you have to go further. 88 00:03:33.160 --> 00:03:38.240 I always am like slow to make those big moves because I want to make sure I'm not doing 89 00:03:38.240 --> 00:03:39.240 it out of being ADD. 90 00:03:39.240 --> 00:03:41.280 That was a super tough call. 91 00:03:41.280 --> 00:03:44.040 September 19th, September 20 rebranded it as the game. 92 00:03:44.080 --> 00:03:46.280 I just remember there was one day I was like, I don't feel like talking about Jim's 93 00:03:46.280 --> 00:03:47.280 stuff anymore. 94 00:03:47.280 --> 00:03:48.280 I can talk about business. 95 00:03:48.280 --> 00:03:51.240 But like a lot of it for me has always been, I'm so afraid to talk about something 96 00:03:51.240 --> 00:03:54.600 that, that like, I want to make sure I'm legit if I'm going to talk about it. 97 00:03:54.600 --> 00:03:58.200 When I had the gyms, hey guys, I'm Alex and I'm the owner of United Fitness. 98 00:03:58.200 --> 00:03:59.200 I had six. 99 00:03:59.200 --> 00:04:02.200 I did six and then I had 30 plus turn rounds before I ever made a single piece of content 100 00:04:02.200 --> 00:04:03.680 about like how you could run a gym better. 101 00:04:03.680 --> 00:04:05.640 So I was like, okay, well, I've been to 30 plus markets. 102 00:04:05.640 --> 00:04:06.640 I had six of my own. 103 00:04:06.640 --> 00:04:09.920 I was like, I feel confident in saying like, these things work better than these ones. 104 00:04:09.920 --> 00:04:13.520 I wanted to over credentialize myself for whatever content I was going to make so 105 00:04:13.520 --> 00:04:17.320 that I felt like I could take whatever heat someone was going to throw out me because 106 00:04:17.320 --> 00:04:19.040 I'd be like, well, here's why I think that. 107 00:04:19.040 --> 00:04:20.320 Like, here's my evidence. 108 00:04:20.320 --> 00:04:22.840 And I think that approach has been good. 109 00:04:22.840 --> 00:04:23.840 It just takes longer. 110 00:04:23.840 --> 00:04:25.160 I think the jerseys are dope. 111 00:04:25.160 --> 00:04:27.000 Can I try that on? 112 00:04:27.000 --> 00:04:29.160 I could rock a little, a little double, double. 113 00:04:29.160 --> 00:04:32.840 If you look at McConaughey when he went from romcom, romcom, romcom, romcom, he basically 114 00:04:32.840 --> 00:04:36.680 like disappeared from the scene and then came back and like did Dallas Buyers Club with 115 00:04:36.680 --> 00:04:40.040 a Wall Street and these other movies where he took like serious roles on, et cetera. 116 00:04:40.040 --> 00:04:41.360 I was making all Jim's stuff. 117 00:04:41.440 --> 00:04:43.920 I wanted to push myself away from all Jim's stuff. 118 00:04:43.920 --> 00:04:45.640 Kale became more public facing. 119 00:04:45.640 --> 00:04:46.960 I kind of sumped to the background. 120 00:04:46.960 --> 00:04:49.880 Only thing I produced at that point was the podcast, which I'd rebranded as the game. 121 00:04:49.880 --> 00:04:53.680 But I still wasn't doing anything else that was public and I was like a year or two. 122 00:04:53.680 --> 00:04:56.000 And then I started making content publicly. 123 00:04:56.000 --> 00:04:59.440 So I feel like sometimes you have to like give a little bit of distance, kind of like reset. 124 00:04:59.440 --> 00:05:03.080 And then you go out with like whatever the new kind of direction you want to go is. 125 00:05:03.080 --> 00:05:06.440 It's me exactly what I did at the Q&A for the VIP day. 126 00:05:06.440 --> 00:05:07.440 I'm going to get up there. 127 00:05:07.440 --> 00:05:10.480 I'm going to write all of the topics I want to talk about and I'm just going to like 128 00:05:10.480 --> 00:05:13.560 hit them in whatever order feels good. 129 00:05:13.560 --> 00:05:15.560 I feel good about it. 130 00:05:15.560 --> 00:05:19.560 Or it'll blow. 131 00:05:19.560 --> 00:05:24.680 I envision a day where we have like the shareholder meeting where all the companies come out and 132 00:05:24.680 --> 00:05:27.800 we have that big convention of all the portfolio companies. 133 00:05:27.800 --> 00:05:28.560 That would be cool. 134 00:05:28.560 --> 00:05:32.200 The whole theme of the presentation is actually on strategy, which is like, I'll be like, 135 00:05:32.200 --> 00:05:33.200 what the fuck with that game? 136 00:05:33.200 --> 00:05:34.200 I like it. 137 00:05:34.200 --> 00:05:35.200 And then I'll break it down. 138 00:05:35.200 --> 00:05:39.400 And I'm like, it just means doing the thing you get the most big for the buck. 139 00:05:39.400 --> 00:05:40.400 You guys are killing the vibe. 140 00:05:40.400 --> 00:05:44.720 I heard the vibes like, I'm going to briefly hit on brand. 141 00:05:44.720 --> 00:05:48.320 It's like if you build a personal brand, then you'll make more money from that than 142 00:05:48.320 --> 00:05:49.320 your gym. 143 00:05:49.320 --> 00:05:50.800 But then what are we solving for? 144 00:05:50.800 --> 00:05:51.800 You know what I mean? 145 00:05:51.800 --> 00:05:52.800 It's the principle of soccer. 146 00:05:52.800 --> 00:05:53.800 Yeah. 147 00:05:53.800 --> 00:06:05.720 Rather than do slides, which is normally what I do, I actually want to draw the stuff 148 00:06:05.720 --> 00:06:07.120 live with you. 149 00:06:07.120 --> 00:06:08.760 And I think it's more engaging that way. 150 00:06:08.760 --> 00:06:12.480 If you've ever seen like a math problem on a board and it's just like all done versus 151 00:06:12.480 --> 00:06:14.760 like someone walking through the math, it's different. 152 00:06:14.760 --> 00:06:15.960 That's at least the theory. 153 00:06:15.960 --> 00:06:18.200 And if it sucks, you can tell me at the end. 154 00:06:18.200 --> 00:06:20.480 Brand isn't actually a thing. 155 00:06:20.480 --> 00:06:24.960 It's an association we make between things that we know and things that people don't know 156 00:06:24.960 --> 00:06:26.280 which is usually our company. 157 00:06:26.280 --> 00:06:31.320 If you think about a brand like a bouquet of flowers, a bouquet of flowers isn't actually 158 00:06:31.320 --> 00:06:32.320 a thing. 159 00:06:32.320 --> 00:06:36.000 It's many things put together and then we put it in our heads as an idea as one. 160 00:06:36.000 --> 00:06:39.280 But it's not actually anything because if you spilled on the floor, it's not a bouquet 161 00:06:39.280 --> 00:06:40.280 anymore. 162 00:06:40.280 --> 00:06:44.040 Think of a brand as a bouquet of flowers, but it's your bouquet of flowers. 163 00:06:44.040 --> 00:06:48.960 And what you're putting inside of that bouquet are the individual, intangible ideas that 164 00:06:48.960 --> 00:06:52.400 you want to associate together with the thing that people don't know about, which is usually 165 00:06:52.400 --> 00:06:53.400 your company. 166 00:06:53.400 --> 00:06:58.000 And so if I were to say some things about my brand, you'd probably know that I have the 167 00:06:58.000 --> 00:06:59.840 best cabs ever, right? 168 00:06:59.840 --> 00:07:02.840 So that would be something that's like associated with my brand. 169 00:07:02.840 --> 00:07:03.840 Desert. 170 00:07:03.840 --> 00:07:05.280 That's something that's associated with my brand. 171 00:07:05.360 --> 00:07:09.960 Now those are like fun little doodads, but hopefully some of the things that you really 172 00:07:09.960 --> 00:07:15.640 associate with my brand are giving first, providing value, being patient, doing the boring 173 00:07:15.640 --> 00:07:16.640 work. 174 00:07:16.640 --> 00:07:21.240 And the reason brand and reputation is so hard to maintain is because so many people want 175 00:07:21.240 --> 00:07:22.640 to rub their shit on yours. 176 00:07:22.640 --> 00:07:27.840 So let's say here's my bouquet, then I've got this sad flower, so this is a sad face 177 00:07:27.840 --> 00:07:28.840 flower. 178 00:07:28.840 --> 00:07:34.320 If I handed my wife this bouquet, all of the roses are perfect and there's this one, 179 00:07:34.320 --> 00:07:39.640 it's just wilted and dead, the bouquet, the brand, the perception of it massively shifts 180 00:07:39.640 --> 00:07:42.360 even with one fucked up flower. 181 00:07:42.360 --> 00:07:47.160 And so that's why creating a brand is much more about cultivating deliberately the associations 182 00:07:47.160 --> 00:07:50.760 you want to make, with the thing you have that people don't know, with the things that 183 00:07:50.760 --> 00:07:54.440 your ideal audience likes that you want them to like too. 184 00:08:05.320 --> 00:08:06.320 Huh? 185 00:08:06.320 --> 00:08:07.320 Yep. 186 00:08:07.320 --> 00:08:08.320 Good. 187 00:08:08.320 --> 00:08:09.320 Different. 188 00:08:09.320 --> 00:08:10.320 I like it. 189 00:08:10.320 --> 00:08:11.320 It was great because you were just yourself. 190 00:08:11.320 --> 00:08:12.320 Cool. 191 00:08:12.320 --> 00:08:15.320 This used to be the first song in my playlist for working out. 192 00:08:15.320 --> 00:08:16.320 Get my calves going. 193 00:08:16.320 --> 00:08:21.720 I can choreograph way more like symphony of feelings and visuals and charts and graphs 194 00:08:21.720 --> 00:08:22.720 when I do the presentation. 195 00:08:22.720 --> 00:08:25.320 I mean from a prep time though, way less. 196 00:08:25.320 --> 00:08:28.920 My presentations are typically five slides per minute because I actually think about it 197 00:08:28.920 --> 00:08:29.920 as like a movie. 198 00:08:29.920 --> 00:08:31.520 I'm going to do a voiceover on a film. 199 00:08:31.520 --> 00:08:32.520 Here's this amazing video. 200 00:08:32.520 --> 00:08:34.520 I think it's called Death by Powerpoint. 201 00:08:34.520 --> 00:08:37.680 So it's basically just like one idea, one image, that's it. 202 00:08:37.680 --> 00:08:38.680 Next idea, next image, that's it. 203 00:08:38.680 --> 00:08:42.120 When you do that you're like that's only like 30 to 40 seconds and you're like that's 204 00:08:42.120 --> 00:08:43.120 why so many slides. 205 00:08:43.120 --> 00:08:46.800 I mean you saw 840 slides for the training thing that we're going to do. 206 00:08:46.800 --> 00:08:48.080 That's how you build great training. 207 00:08:48.080 --> 00:08:52.520 I always enjoy meeting greets with mosa nation because I get to hear like the real problems 208 00:08:52.520 --> 00:08:53.520 that you guys are going through. 209 00:08:53.520 --> 00:08:57.400 I get to go a little bit deeper than I normally can on like comments or like a short piece 210 00:08:57.400 --> 00:09:00.080 which makes them one of my favorite ways to interact just in general. 211 00:09:00.080 --> 00:09:03.320 That would be your number one advice on how to get the attractor talent because some 212 00:09:03.320 --> 00:09:07.760 people say you want to make the talent yourself, some people say you want to try to post 213 00:09:07.760 --> 00:09:08.760 them on the places. 214 00:09:08.760 --> 00:09:09.760 I think you do both. 215 00:09:09.760 --> 00:09:10.760 I think it's an end. 216 00:09:10.760 --> 00:09:13.560 Do you want to have all the training you can because that gets you cheaper talent that 217 00:09:13.560 --> 00:09:17.560 you then level up but it costs as time, the more money you get, the more you buy talent 218 00:09:17.560 --> 00:09:18.560 rather than building it. 219 00:09:18.560 --> 00:09:21.560 And so there's times you spend all this time training somebody then you realize that 220 00:09:21.560 --> 00:09:22.920 they're fucking dumb ass. 221 00:09:22.920 --> 00:09:25.800 If you were to internalize it's like I'm not going to picking the right people, I'm 222 00:09:25.800 --> 00:09:29.120 not going to training them like those are controllables rather than the other person. 223 00:09:29.120 --> 00:09:30.120 If you internalize it. 224 00:09:30.120 --> 00:09:33.120 There's so far a gym for example, running ads on a beat or anything like that, or 225 00:09:33.120 --> 00:09:36.120 I think both. 226 00:09:36.120 --> 00:09:37.120 There's all those ways. 227 00:09:37.120 --> 00:09:41.080 You can reach out, you can do content, you can run ads, just like you get customers, 228 00:09:41.080 --> 00:09:42.080 you get employees. 229 00:09:42.080 --> 00:09:43.080 Same exact. 230 00:09:43.080 --> 00:09:47.480 You talking about your story with your dad and you gave me that confidence to make that 231 00:09:47.480 --> 00:09:48.480 move. 232 00:09:48.480 --> 00:09:53.480 I know you talked about you with a consulting job with the government and it's seemingly 233 00:09:53.480 --> 00:09:55.480 fancy but you just weren't happy. 234 00:09:55.480 --> 00:09:58.280 But we'll give you the courage to be okay to supporting your dad. 235 00:09:58.280 --> 00:10:01.280 I just didn't feel like being alive anymore for me. 236 00:10:01.280 --> 00:10:02.280 That was my thing. 237 00:10:02.280 --> 00:10:03.280 It doesn't have to be that for you. 238 00:10:03.280 --> 00:10:07.280 But for me it was like well, I don't feel like being alive until I, like the actual phrase 239 00:10:07.280 --> 00:10:10.240 I can forpeeding myself was like I have to die to him in order to live for me. 240 00:10:10.240 --> 00:10:11.240 I needed a new life. 241 00:10:11.240 --> 00:10:14.920 If that many wasn't going to accept that new life but you didn't in the beginning, I 242 00:10:14.920 --> 00:10:15.920 just had to be cool with that. 243 00:10:15.920 --> 00:10:19.360 And I think that's a lot of that's like the journey for a lot of guys like becoming a 244 00:10:19.360 --> 00:10:24.200 man is like when you start value your own opinion of you more than your father or your 245 00:10:24.200 --> 00:10:25.200 cousin or whatever. 246 00:10:25.200 --> 00:10:28.760 It's like you basically elevate your own opinion itself than other people's and then you 247 00:10:28.760 --> 00:10:30.760 become more independent like that's how you become independent. 248 00:10:30.760 --> 00:10:31.760 It was my hardest day. 249 00:10:31.760 --> 00:10:32.760 I think I got a job. 250 00:10:32.760 --> 00:10:34.760 But dude, we got one pick one. 251 00:10:34.760 --> 00:10:35.760 All right. 252 00:10:35.760 --> 00:10:36.760 All right guys. 253 00:10:36.760 --> 00:10:37.760 I got a head. 254 00:10:37.760 --> 00:10:38.760 No, you're good. 255 00:10:38.760 --> 00:10:39.760 You're good. 256 00:10:39.760 --> 00:10:40.760 I got to go. 257 00:10:40.760 --> 00:10:41.760 All right. 258 00:10:41.760 --> 00:10:46.000 I actually really like these. 259 00:10:46.000 --> 00:10:49.600 Mine's got like fighting, bodybuilding. 260 00:10:49.600 --> 00:10:50.600 It's fighting a bodybuilding. 261 00:10:50.600 --> 00:10:53.240 Comedy's harder to click on because the other two are so much more visible. 262 00:10:53.240 --> 00:10:55.720 If there's just a dude with a mic, I'm like, I don't know if this is going to be funny 263 00:10:55.720 --> 00:10:57.400 but I do know this guy's Jack. 264 00:10:57.400 --> 00:11:01.120 It would be interesting if images make a comeback because I will say this when I look 265 00:11:01.120 --> 00:11:06.320 at someone's their profile, I actually go only for the images because I don't feel like 266 00:11:06.320 --> 00:11:07.320 watching videos. 267 00:11:07.320 --> 00:11:10.000 It just feels more chill. 268 00:11:10.000 --> 00:11:14.280 So my next book is coming out and I'm stoked, so here's a sneak peek. 269 00:11:14.280 --> 00:11:17.240 It'll be interesting because I think part of what I want to talk about maybe even at 270 00:11:17.240 --> 00:11:20.480 the **** just, I don't know if I want to do it with the **** maybe it'll be like, it 271 00:11:20.480 --> 00:11:24.480 probably because the **** is going to be like, raw, maybe post ****, I'll be like, how 272 00:11:24.480 --> 00:11:25.920 to get the most out of this book. 273 00:11:25.920 --> 00:11:29.240 When I look at my audience, 76% of people want to start a business, so like you should 274 00:11:29.240 --> 00:11:32.960 read it from the beginning to the end because you won't have context on any of this. 275 00:11:32.960 --> 00:11:37.160 If you have a business, leave magnets, referrals, because everyone has customers, the core 276 00:11:37.160 --> 00:11:40.440 or four way that you advertise and then the way to make that way better, which is the 277 00:11:40.440 --> 00:11:41.440 core foreign steroids. 278 00:11:41.440 --> 00:11:44.440 And then from there, you know, read the other one, take a sweet. 279 00:11:44.440 --> 00:11:45.440 They move. 280 00:11:45.440 --> 00:11:46.440 They supermodel. 281 00:11:46.440 --> 00:11:47.440 Way was doing her thing. 282 00:11:47.440 --> 00:11:48.440 That's my work. 283 00:11:48.440 --> 00:11:49.440 I see that. 284 00:11:49.440 --> 00:11:50.440 Yeah. 285 00:11:50.440 --> 00:11:51.440 I'm starting to connect with the whole thing. 286 00:11:51.440 --> 00:11:52.440 It's the brand and the operation, right? 287 00:11:52.440 --> 00:11:53.440 Yeah. 288 00:11:53.440 --> 00:11:54.440 She is. 289 00:11:54.440 --> 00:11:55.440 I'm in the pretty face. 290 00:11:55.440 --> 00:11:56.440 You guys got it. 291 00:11:56.440 --> 00:11:57.440 Here you go. 292 00:11:57.440 --> 00:11:58.440 Okay. 293 00:11:58.440 --> 00:12:14.320 What I want to do today is talk about how to get other people to do stuff like make you money. 294 00:12:14.320 --> 00:12:18.720 These are the principles, like I said, that we have used to build gym launch, prestige labs, 295 00:12:18.720 --> 00:12:21.320 and now acquisition.com. 296 00:12:21.320 --> 00:12:27.320 You're going to help me make like 300 grand as you so I really appreciate that. 297 00:12:27.320 --> 00:12:28.320 Again. 298 00:12:28.320 --> 00:12:29.320 Really? 299 00:12:29.320 --> 00:12:30.320 It could be really good. 300 00:12:30.320 --> 00:12:31.320 That's everywhere. 301 00:12:31.320 --> 00:12:32.320 Acquisition.com. 302 00:12:32.320 --> 00:12:33.320 Crossback. 303 00:12:33.320 --> 00:12:34.320 Oh, it's great. 304 00:12:34.320 --> 00:12:35.320 No, that's super sweet. 305 00:12:35.320 --> 00:12:36.320 Thank you so much, man. 306 00:12:36.320 --> 00:12:40.320 All the corner of our guys are like, vegetables are actually bad for you. 307 00:12:40.320 --> 00:12:42.320 Do you want to be a bird? 308 00:12:43.320 --> 00:12:46.320 So it's just you and me on stage. 309 00:12:46.320 --> 00:12:48.320 That's what we're just doing. 310 00:12:48.320 --> 00:12:49.320 Like we always do. 311 00:12:49.320 --> 00:12:54.320 Okay, so it's in Europe. 312 00:12:54.320 --> 00:12:56.320 Doing Q&A in front of a drawing board. 313 00:12:56.320 --> 00:12:59.320 That is my happiest place. 314 00:12:59.320 --> 00:13:07.320 I was incredibly impatient and it's really tough because a year is 5% of your life when you're 315 00:13:07.320 --> 00:13:09.320 19 and so it feels like a really long time. 316 00:13:09.320 --> 00:13:13.320 And so the idea of waiting one year or two years or three years is like 15% of your life. 317 00:13:13.320 --> 00:13:14.320 You're like, holy shit. 318 00:13:14.320 --> 00:13:17.320 There's a reason that the saying's like, good things take time. 319 00:13:17.320 --> 00:13:18.320 Like Rome wasn't built in the day. 320 00:13:18.320 --> 00:13:21.320 Those sayings exist because good shit does take time to build. 321 00:13:21.320 --> 00:13:26.320 And when you have that massive list of should-do's, it does take two years or three years to build something exceptional. 322 00:13:26.320 --> 00:13:28.320 And that's the reason most people can't do it. 323 00:13:28.320 --> 00:13:33.320 It's recognizing that when you're 19, you absolutely are in a season of learning, not a season of earning. 324 00:13:33.320 --> 00:13:40.320 Which means you should be willing to work for far below what you believe you are worth in order to learn to increase what that worth is. 325 00:13:40.320 --> 00:13:44.320 And I had this exact conversation with my neighbor who was 16 at the time. 326 00:13:44.320 --> 00:13:49.320 And I just said, I can guarantee that you will be a millionaire when you're 30 if you'll give me 10 years. 327 00:13:49.320 --> 00:13:51.320 I was like, will you sign that contract? 328 00:13:51.320 --> 00:13:52.320 He said, yeah. 329 00:13:52.320 --> 00:13:53.320 I was like, okay. 330 00:13:53.320 --> 00:13:55.320 Then you're going to need a chip for 10. 331 00:13:55.320 --> 00:13:59.320 And 10's a long time because he's three years in and he's like, seven more. 332 00:13:59.320 --> 00:14:03.320 Not being in a rush is the single thing that I would tell my 19 year old self. 333 00:14:03.320 --> 00:14:06.320 And being willing to do anything to learn new skills. 334 00:14:06.320 --> 00:14:11.320 How do I know who to hire, what to hire? 335 00:14:11.320 --> 00:14:12.320 This was awful. 336 00:14:12.320 --> 00:14:14.320 It just happened in the beginning. 337 00:14:14.320 --> 00:14:18.320 You're always making a trade with your time to do stuff to get money back, 338 00:14:18.320 --> 00:14:19.320 at least from a business perspective. 339 00:14:19.320 --> 00:14:22.320 And so if you're paying someone with money to get your time back, 340 00:14:22.320 --> 00:14:26.320 then you need to have an alternative vehicle that's going to get a higher return than what you're paying them. 341 00:14:26.320 --> 00:14:28.320 That's the fundamentals when you're trading your time for money. 342 00:14:28.320 --> 00:14:34.320 The order that you trade or replace the time is if you look at your entire week of activities 343 00:14:34.320 --> 00:14:37.320 and Leila has a great activity around this, which is doing a time study. 344 00:14:37.320 --> 00:14:38.320 You make an excel sheet. 345 00:14:38.320 --> 00:14:40.320 You don't need fancy software to do this. 346 00:14:40.320 --> 00:14:43.320 And you have all the hours of the day put into 15 minute increments. 347 00:14:43.320 --> 00:14:44.320 And this may sound tedious. 348 00:14:44.320 --> 00:14:49.320 It's also really effective and will make you more money than it costs you time. 349 00:14:49.320 --> 00:14:52.320 Because when you actually have to write what you're doing every 15 minutes, 350 00:14:52.320 --> 00:14:56.320 you realize that you are not going to waste seven hours of your day not doing shit 351 00:14:56.320 --> 00:14:58.320 because you want to get credit for it in your own head. 352 00:14:58.320 --> 00:15:01.320 You do your 15 minute increments, you write down the shit, and at the end of the week, 353 00:15:01.320 --> 00:15:06.320 you're like, okay, of these things, what is the single largest block of time that I can give away 354 00:15:06.320 --> 00:15:08.320 for the lowest amount of money? 355 00:15:16.320 --> 00:15:19.320 I'm going to hit this one really quickly, of course, meaning of life. 356 00:15:19.320 --> 00:15:23.320 So real quick answer. 357 00:15:23.320 --> 00:15:26.320 For me, my purpose of life is to learn. 358 00:15:26.320 --> 00:15:30.320 And I defined yesterday learning as same condition, new behavior. 359 00:15:30.320 --> 00:15:34.320 And so I think that the majority of my life will continue to show me similar conditions. 360 00:15:34.320 --> 00:15:37.320 And if I can become and behave in the way that I ideally want to do at the end of my life, 361 00:15:37.320 --> 00:15:39.320 then I become the person that I want to become. 362 00:15:39.320 --> 00:15:45.320 And all of the stimuli between the damn born and the day I die exist to help shape that person. 363 00:15:45.320 --> 00:15:46.320 Thanks. 364 00:15:46.320 --> 00:15:50.320 Would you like to talk about the meaning of your life? 365 00:15:51.320 --> 00:15:52.320 Okay. 366 00:15:53.320 --> 00:15:56.320 I don't know, a lot of people there were just mosaic and we're not. 367 00:15:56.320 --> 00:15:57.320 Jim Mars. 368 00:15:57.320 --> 00:15:59.320 Not a single question about James. 369 00:15:59.320 --> 00:16:01.320 I was surprised. 370 00:16:01.320 --> 00:16:06.320 Last day here at JimCon, I've got one more talk and we're going to go and ask some attendees 371 00:16:06.320 --> 00:16:08.320 for more questions about their businesses. 372 00:16:08.320 --> 00:16:11.320 I had this class in music, teaching everybody a project. 373 00:16:11.320 --> 00:16:13.320 Basically just like a really heavily researched one song. 374 00:16:13.320 --> 00:16:14.320 And that was the whole class. 375 00:16:14.320 --> 00:16:16.320 It was like one person would research the song. 376 00:16:16.320 --> 00:16:18.320 They'd play the song for three minutes or whatever it was. 377 00:16:18.320 --> 00:16:21.320 And then 27 minutes would be them giving like a full report. 378 00:16:21.320 --> 00:16:25.320 And now that I say it out loud, he just figured out how to not teach anything. 379 00:16:25.320 --> 00:16:26.320 Really it. 380 00:16:26.320 --> 00:16:27.320 Like I've got the highest grade in the class. 381 00:16:27.320 --> 00:16:29.320 Did his thing on hurt. 382 00:16:29.320 --> 00:16:32.320 As soon as you play that song, I'm like, yes, fuck great song. 383 00:16:32.320 --> 00:16:35.320 Like honestly, I think that was one of the best things ever happened in 9-inch nails. 384 00:16:35.320 --> 00:16:37.320 The fact that Johnny Cash covered someone else's song. 385 00:16:37.320 --> 00:16:39.320 Have you seen the music video? 386 00:16:39.320 --> 00:16:40.320 I'll play for you. 387 00:16:40.320 --> 00:16:41.320 It's sick. 388 00:16:46.320 --> 00:16:51.320 I will need you. 389 00:16:51.320 --> 00:16:52.320 So good. 390 00:16:52.320 --> 00:16:54.320 Dude, he died seven months after this video. 391 00:16:54.320 --> 00:16:58.320 These are some sandals, water sandals, I think, or hiking sandals. 392 00:16:58.320 --> 00:17:00.320 I wear these because I can wear these in the most environments. 393 00:17:00.320 --> 00:17:03.320 Because I can wear these to the gym, which I actually really like. 394 00:17:03.320 --> 00:17:04.320 I can walk in them. 395 00:17:04.320 --> 00:17:05.320 I can wear these in water. 396 00:17:05.320 --> 00:17:06.320 I can wear these on the beach. 397 00:17:06.320 --> 00:17:07.320 They're closed to us. 398 00:17:07.320 --> 00:17:08.320 I can wear the most restaurants. 399 00:17:08.320 --> 00:17:09.320 And I don't have to wear socks. 400 00:17:09.320 --> 00:17:10.320 What else do you need? 401 00:17:10.320 --> 00:17:15.320 Even sometimes I go to the pool and come out and go to a restaurant after going to the gym. 402 00:17:15.320 --> 00:17:16.320 And it's presenting. 403 00:17:16.320 --> 00:17:17.320 Well, I'm the same forward. 404 00:17:17.320 --> 00:17:18.320 Dude, this is a fucking Darwin outfit. 405 00:17:18.320 --> 00:17:22.320 Literally yesterday, we did the talk and then I went to the pool, then I walked, and then 406 00:17:22.320 --> 00:17:23.320 went to a fancy restaurant. 407 00:17:23.320 --> 00:17:24.320 Brian, like 20 minutes. 408 00:17:24.320 --> 00:17:25.320 Yeah, and these are stretchy. 409 00:17:25.320 --> 00:17:26.320 They're elastic. 410 00:17:26.320 --> 00:17:27.320 It's the best. 411 00:17:27.320 --> 00:17:28.320 Everyone else's shorts are inferior. 412 00:17:28.320 --> 00:17:30.320 You don't even know about that. 413 00:17:30.320 --> 00:17:32.320 Like you're just not as adaptable. 414 00:17:32.320 --> 00:17:33.320 We get wet, you're fucked. 415 00:17:33.320 --> 00:17:34.320 We go to a nice restaurant. 416 00:17:34.320 --> 00:17:35.320 You're fucked. 417 00:17:35.320 --> 00:17:36.320 I go to the gym. 418 00:17:36.320 --> 00:17:37.320 You're fucked. 419 00:17:37.320 --> 00:17:38.320 All right, I'm up. 420 00:17:38.320 --> 00:17:40.320 Third time I've been in history. 421 00:17:40.320 --> 00:17:41.320 Alex, our mummy. 422 00:17:43.320 --> 00:17:44.320 Thank you. 423 00:17:46.320 --> 00:17:51.820 We're going to do a cool, deep dive together on a topic that I hold near due to my heart, 424 00:17:51.820 --> 00:17:52.820 which is closing. 425 00:17:52.820 --> 00:17:55.320 The difference between help and manipulation is intention. 426 00:17:55.320 --> 00:17:59.320 Either way, you're going to change someone's behavior or your intention is to change someone's behavior. 427 00:17:59.320 --> 00:18:03.320 If the prospect knew everything that you knew, they should make the decision to buy. 428 00:18:03.320 --> 00:18:06.320 If you've been really honest with yourself, if the prospect knew everything that you knew, 429 00:18:06.320 --> 00:18:08.320 and then they would choose not to buy, then you are deceiving them. 430 00:18:08.320 --> 00:18:09.320 Which is no one out. 431 00:18:09.320 --> 00:18:12.320 But this presentation will be the best presentation on sales you've ever heard. 432 00:18:12.320 --> 00:18:15.320 The worst presentation on sales you've ever heard, or somewhere in between. 433 00:18:15.320 --> 00:18:16.320 That is a promise. 434 00:18:16.320 --> 00:18:20.320 Charlie Munger, a big hero of mine, said, we have a high, more responsibility to be rational. 435 00:18:20.320 --> 00:18:22.320 Sometimes you've got logical buyers. 436 00:18:22.320 --> 00:18:23.320 Sometimes you've got emotional buyers. 437 00:18:23.320 --> 00:18:25.320 There are different types of people who buy in different styles. 438 00:18:25.320 --> 00:18:27.320 Just like the different selling styles, different buying styles. 439 00:18:27.320 --> 00:18:28.320 People want to believe you. 440 00:18:28.320 --> 00:18:29.320 They want to buy. 441 00:18:29.320 --> 00:18:31.320 You just have to help their logical brains justify the decision. 442 00:18:31.320 --> 00:18:34.320 Like most people are like, hey, I can make you a lot more money. 443 00:18:34.320 --> 00:18:35.320 They want to believe you. 444 00:18:35.320 --> 00:18:36.320 You just have to help them justify. 445 00:18:36.320 --> 00:18:38.320 Hey, I can help you get into your high school, jeans. 446 00:18:38.320 --> 00:18:41.320 I can make you look the way you did 20 years ago. 447 00:18:41.320 --> 00:18:42.320 They want to believe you. 448 00:18:42.320 --> 00:18:45.320 Make the decisions of yourself, implement like crazy. 449 00:18:45.320 --> 00:18:46.320 Take ownership. 450 00:18:46.320 --> 00:18:48.320 Realize that there are no silver bullets. 451 00:18:48.320 --> 00:18:50.320 But some things can move you closer to your goals. 452 00:18:50.320 --> 00:18:53.320 And when those rare acceleration opportunities come in life, take them. 453 00:18:53.320 --> 00:18:57.320 Because either win, or you learn, and both of those get you closer to wherever it is you want to go. 454 00:18:57.320 --> 00:18:58.320 Thank you. 455 00:18:59.320 --> 00:19:01.320 Overall, it's an awesome trip. 456 00:19:01.320 --> 00:19:02.320 Love Jim Conn. 457 00:19:02.320 --> 00:19:05.320 It's great to see the Jim owners and our community there. 458 00:19:05.320 --> 00:19:09.320 Jim Moore's comment below if you want to see more vlog stuff like this. 459 00:19:09.320 --> 00:19:10.320 Bye.