WEBVTT 1 00:00:00.000 --> 00:00:01.160 There's no way to strike out. 2 00:00:01.160 --> 00:00:03.240 You just have to wait and wait and wait 3 00:00:03.240 --> 00:00:04.560 until you get the perfect pitch, 4 00:00:04.560 --> 00:00:06.600 that fat pitch that's in your sweet spot, 5 00:00:06.600 --> 00:00:08.720 and then you step up and you knock it out of the park. 6 00:00:08.720 --> 00:00:10.480 And if you look at the people who are the wealthiest 7 00:00:10.480 --> 00:00:13.960 in the world, invariably, the vast majority 8 00:00:13.960 --> 00:00:16.360 made their money with one vehicle. 9 00:00:18.760 --> 00:00:21.040 The wealthiest people in the world see business as a game. 10 00:00:21.040 --> 00:00:22.560 This podcast, the game is my attempt 11 00:00:22.560 --> 00:00:23.920 at documenting the lessons I've learned 12 00:00:23.920 --> 00:00:25.520 on my way to building acquisition.com 13 00:00:25.520 --> 00:00:27.120 into a billion dollar portfolio. 14 00:00:27.120 --> 00:00:28.880 My hope is that you use the lessons to grow your business 15 00:00:28.880 --> 00:00:30.280 and maybe someday soon partner with us 16 00:00:30.280 --> 00:00:31.760 to get to a hundred million dollars in beyond. 17 00:00:31.760 --> 00:00:33.120 I hope you share and enjoy. 18 00:00:35.320 --> 00:00:36.920 I want to tell you a story that was really impactful 19 00:00:36.920 --> 00:00:39.640 for me earlier on in my life and my business career. 20 00:00:39.640 --> 00:00:44.040 And it was when Leyla and I went to the Pirate 2 21 00:00:44.040 --> 00:00:45.560 of Mastermind Now, if you've ever listened 22 00:00:45.560 --> 00:00:47.000 to my podcast or you've been on this channel, 23 00:00:47.000 --> 00:00:48.560 I've talked about this before, 24 00:00:48.560 --> 00:00:50.240 but it was one of the most impactful experiences 25 00:00:50.240 --> 00:00:52.440 in my life and it was because I had multiple mentors 26 00:00:52.440 --> 00:00:54.920 who made more than me speak belief into me 27 00:00:54.920 --> 00:00:58.240 and also made sure that I capitalized on the fat pitch. 28 00:00:58.440 --> 00:00:59.560 And so I'll tell you how this went. 29 00:00:59.560 --> 00:01:01.760 So I was, Leyla and I just got married. 30 00:01:01.760 --> 00:01:03.760 This was 2017 May. 31 00:01:03.760 --> 00:01:05.280 We had just gone from, you know, 32 00:01:05.280 --> 00:01:08.200 me almost losing everything to this business 33 00:01:08.200 --> 00:01:10.960 that we had just shifted from a done for you flying out 34 00:01:10.960 --> 00:01:14.960 doing gym turn rounds to a consulting service, 35 00:01:14.960 --> 00:01:17.480 teaching other people how to do our model. 36 00:01:17.480 --> 00:01:19.440 And we were doing, we were like in our second month 37 00:01:19.440 --> 00:01:21.120 and doing 350,000 a month. 38 00:01:21.120 --> 00:01:22.800 It was insane. 39 00:01:22.800 --> 00:01:25.200 And it was just Leyla, me and an assistant 40 00:01:25.200 --> 00:01:26.560 over the selling over the kitchen table. 41 00:01:26.560 --> 00:01:28.800 It was absolutely bananas. 42 00:01:28.800 --> 00:01:30.640 I didn't even know, we made more money 43 00:01:30.640 --> 00:01:31.640 than I knew what to even do with. 44 00:01:31.640 --> 00:01:32.720 It was, it was crazy. 45 00:01:32.720 --> 00:01:33.560 You know what I mean? 46 00:01:33.560 --> 00:01:34.640 We were living on $1,200 a month 47 00:01:34.640 --> 00:01:38.000 and taking home $340 of 350,000 a month. 48 00:01:38.000 --> 00:01:39.880 It was crazy. 49 00:01:39.880 --> 00:01:42.200 It's anyways, I got invited to an eight figure mastermind 50 00:01:42.200 --> 00:01:43.840 and clearly if you're doing the math there, 51 00:01:43.840 --> 00:01:45.200 I'm not making eight figures. 52 00:01:45.200 --> 00:01:46.640 And I felt like really out of place. 53 00:01:46.640 --> 00:01:47.840 I was like, are you sure you want me to come? 54 00:01:47.840 --> 00:01:49.160 And he was like, yeah, dude, you're gonna, 55 00:01:49.160 --> 00:01:51.080 like he's like, you're in a blow past eight figures. 56 00:01:51.080 --> 00:01:51.920 I was like, really? 57 00:01:51.920 --> 00:01:53.960 And so anyways, we get to this event, 58 00:01:53.960 --> 00:01:54.800 super nervous to speak, 59 00:01:54.840 --> 00:01:55.920 because all these guys are like Titan, 60 00:01:55.920 --> 00:01:57.160 and they're all doing, you know, 10 million, 61 00:01:57.160 --> 00:01:58.560 20 million, 30 million. 62 00:01:58.560 --> 00:02:00.240 And I think Russell at the time, 63 00:02:00.240 --> 00:02:02.600 I think they were doing 35 to show you how long ago it was, 64 00:02:02.600 --> 00:02:04.240 because now I think they're doing 150. 65 00:02:04.240 --> 00:02:06.760 And I got up there, it was finally my turn. 66 00:02:06.760 --> 00:02:08.440 And I, you know, I wrote on the board 67 00:02:08.440 --> 00:02:09.800 and I told how our whole process worked 68 00:02:09.800 --> 00:02:12.080 and how much money our gyms were making on average. 69 00:02:12.080 --> 00:02:13.560 Actually, I'll start with Alex Scharff and say, 70 00:02:13.560 --> 00:02:14.480 so Alex Scharff and was in the room 71 00:02:14.480 --> 00:02:16.880 and he's like, you have a $100 million business right now. 72 00:02:16.880 --> 00:02:18.680 And you don't even know it. 73 00:02:18.680 --> 00:02:22.400 And I remember feeling like the air was sucked out of the room 74 00:02:22.400 --> 00:02:23.560 because I felt all of a sudden, 75 00:02:23.560 --> 00:02:25.600 I was like really proud of what I had accomplished, 76 00:02:25.600 --> 00:02:28.560 but all these guys made so much more money than me 77 00:02:28.560 --> 00:02:31.800 that they were like, dude, you need to step on the gas. 78 00:02:31.800 --> 00:02:32.640 And I was like, what? 79 00:02:32.640 --> 00:02:34.680 And they were like, you've got a huge thing in front of you 80 00:02:34.680 --> 00:02:38.280 if you like, like you need to take advantage of this. 81 00:02:38.280 --> 00:02:39.880 And at the time, I was saying how I was like, 82 00:02:39.880 --> 00:02:41.320 okay, we're making 350 a month 83 00:02:41.320 --> 00:02:42.640 and I'm gonna start a supplement company 84 00:02:42.640 --> 00:02:44.200 and they were like, why would you wanna start a supplement company? 85 00:02:44.200 --> 00:02:45.280 Just double your ad spend 86 00:02:45.280 --> 00:02:47.520 because you're not spending anything on ads right now. 87 00:02:47.520 --> 00:02:49.600 And I was like, okay, I guess I'll do that, 88 00:02:49.600 --> 00:02:50.560 because I listened to these guys 89 00:02:50.560 --> 00:02:52.480 because I made more money than me and I was like, all right. 90 00:02:52.480 --> 00:02:54.800 And so that was end of my end all. 91 00:02:54.800 --> 00:02:56.640 So rather than starting another business, 92 00:02:56.640 --> 00:02:58.400 I just kept doing the thing that I was doing 93 00:02:58.400 --> 00:03:00.440 which ended up being an amazing piece of advice for them 94 00:03:00.440 --> 00:03:02.280 to give me and I probably would have sabotaged myself. 95 00:03:02.280 --> 00:03:03.360 I had not paid for that. 96 00:03:03.360 --> 00:03:05.040 So it's like, if you ever have the opportunity 97 00:03:05.040 --> 00:03:06.360 to spend more than you're probably comfortable with 98 00:03:06.360 --> 00:03:08.040 to be surrounded by people who make a lot more money 99 00:03:08.040 --> 00:03:10.280 than you, you will almost always disproportionately. 100 00:03:10.280 --> 00:03:11.280 And every time in my life, 101 00:03:11.280 --> 00:03:13.640 I have always disproportionately moved up faster 102 00:03:13.640 --> 00:03:15.280 when I can surround myself and figure out 103 00:03:15.280 --> 00:03:19.000 I want them to speak into me and tell me what I cannot see. 104 00:03:19.000 --> 00:03:20.280 Right, I'm like, tell me what I'm missing. 105 00:03:20.280 --> 00:03:21.960 What am I not seeing that you can see? 106 00:03:21.960 --> 00:03:24.160 Right, because for whatever your business is, right? 107 00:03:24.160 --> 00:03:25.160 Or whatever your skillset is, 108 00:03:25.160 --> 00:03:27.520 I'm sure that if someone who's doing something 109 00:03:27.520 --> 00:03:28.480 that you are very good at, 110 00:03:28.480 --> 00:03:30.040 you can immediately see what's going on. 111 00:03:30.040 --> 00:03:31.560 It doesn't take you, it's 62 seconds, right? 112 00:03:31.560 --> 00:03:33.440 You're like, oh, this is what's wrong, this is wrong. 113 00:03:33.440 --> 00:03:34.760 When I look at a business, now I can be like, 114 00:03:34.760 --> 00:03:36.000 oh, this is the issue, right? 115 00:03:36.000 --> 00:03:36.960 It's immediate. 116 00:03:36.960 --> 00:03:38.400 But when you don't have the context, 117 00:03:38.400 --> 00:03:39.560 you just run your head into the wall, 118 00:03:39.560 --> 00:03:41.880 wondering what's going on, right? 119 00:03:41.880 --> 00:03:42.720 That's the only way. 120 00:03:42.720 --> 00:03:44.440 After the, my little presentation was over, 121 00:03:44.440 --> 00:03:45.600 Jason Fladley came up to me 122 00:03:45.600 --> 00:03:47.440 and he had done $100 million on webinars 123 00:03:47.440 --> 00:03:49.560 and I was like, man, this guy's super smart. 124 00:03:49.560 --> 00:03:52.120 And he was really aggressive and bright. 125 00:03:52.120 --> 00:03:53.960 And I was like, man, we gotta figure something out. 126 00:03:53.960 --> 00:03:55.640 Or I don't wanna say anything stupid. 127 00:03:55.640 --> 00:03:57.160 And so he was, he comes up to me and he said, 128 00:03:59.160 --> 00:04:01.440 you need to 10x overnight. 129 00:04:01.440 --> 00:04:02.280 And I was like, what? 130 00:04:02.280 --> 00:04:04.240 He said, what you're saying is true 131 00:04:04.240 --> 00:04:06.120 and you're making gyms this much money. 132 00:04:06.120 --> 00:04:07.640 He's like, someone bigger than you 133 00:04:07.640 --> 00:04:09.200 who already has all your customer base 134 00:04:09.200 --> 00:04:12.120 is going to take everything you have and distribute it. 135 00:04:12.120 --> 00:04:13.400 I was like, what? 136 00:04:13.400 --> 00:04:15.800 He's like, they're gonna take everything you have 137 00:04:15.800 --> 00:04:18.280 and just destroy you before you even have a chance. 138 00:04:19.280 --> 00:04:21.000 And I just felt even worse after this, right? 139 00:04:21.000 --> 00:04:24.320 I feel this pit in my stomach and then he leaned into me 140 00:04:24.320 --> 00:04:27.120 and he said, when it gets easy is when you go hard. 141 00:04:28.200 --> 00:04:30.400 And I remember how much I was shaken by that 142 00:04:30.400 --> 00:04:31.400 and Layla was right next to me 143 00:04:31.400 --> 00:04:33.840 and I was like, when it gets easy is where I go hard. 144 00:04:33.840 --> 00:04:35.800 When it gets easy is when you go hard. 145 00:04:36.800 --> 00:04:39.360 And the biggest gift I got from those guys there 146 00:04:39.360 --> 00:04:41.880 was that this was my fat pitch, right? 147 00:04:41.880 --> 00:04:44.240 There are only a handful of opportunities 148 00:04:44.240 --> 00:04:46.600 that present themselves in the course of, 149 00:04:46.600 --> 00:04:49.440 you know, entrepreneurs career where you have the opportunity, 150 00:04:49.440 --> 00:04:52.880 you have the skill and like basically the stars align, right? 151 00:04:52.880 --> 00:04:55.160 Now, that being said, you have to develop the skill 152 00:04:55.160 --> 00:04:56.720 so that when the opportunity presents itself 153 00:04:56.720 --> 00:04:59.440 you can knock it out of the park and step up at the plate. 154 00:04:59.440 --> 00:05:02.640 But when I listen to Warren Buffett 155 00:05:02.640 --> 00:05:04.760 and he talks about investments, right? 156 00:05:04.760 --> 00:05:08.280 They choose very sparingly what things they're going to invest in 157 00:05:08.280 --> 00:05:10.560 but when they do, they back, they load the truck up. 158 00:05:10.560 --> 00:05:13.400 They go all in, you know, you find your sphere of confidence 159 00:05:13.400 --> 00:05:15.720 and you just get pitches all day long, right? 160 00:05:15.760 --> 00:05:17.760 Just like a baseball analogy, you get pitched over and over, 161 00:05:17.760 --> 00:05:18.960 but you have no strikeouts, right? 162 00:05:18.960 --> 00:05:20.080 There's no way to strike out. 163 00:05:20.080 --> 00:05:22.160 You just have to wait and wait and wait 164 00:05:22.160 --> 00:05:23.480 until you get the perfect pitch, 165 00:05:23.480 --> 00:05:25.560 that fat pitch that's in your sweet spot 166 00:05:25.560 --> 00:05:27.680 and then you step up and you knock it out of the park. 167 00:05:27.680 --> 00:05:30.760 And if you look at the people who are the wealthiest in the world, 168 00:05:30.760 --> 00:05:35.760 invariably, the vast majority made their money 169 00:05:36.040 --> 00:05:38.560 with one vehicle, they made all of their wealth 170 00:05:38.560 --> 00:05:40.480 or the vast majority of their wealth with one vehicle 171 00:05:40.480 --> 00:05:42.440 and then after they made their wealth 172 00:05:42.440 --> 00:05:44.040 then they diversified, right? 173 00:05:44.080 --> 00:05:45.840 And so this is one of the big issues 174 00:05:45.840 --> 00:05:47.560 that I feel like I see in the internet culture 175 00:05:47.560 --> 00:05:49.720 and the Instagram culture is they're like, 176 00:05:49.720 --> 00:05:52.160 you gotta have like billionaires have seven, 177 00:05:52.160 --> 00:05:53.640 you know, revenue streams. 178 00:05:53.640 --> 00:05:56.280 Yes, but they didn't have that to get there, right? 179 00:05:56.280 --> 00:05:57.760 Now I have lots of revenue streams 180 00:05:57.760 --> 00:06:00.960 but I didn't have that building this, right? 181 00:06:00.960 --> 00:06:03.320 And so the idea is it looks much more like an umbrella. 182 00:06:03.320 --> 00:06:05.520 You've got one straight path all the way up 183 00:06:05.520 --> 00:06:07.480 on one vehicle where you're all in invested 184 00:06:07.480 --> 00:06:10.920 which is your business most of the time or your career 185 00:06:10.920 --> 00:06:13.560 and then it balloons out, then it umbrellas out 186 00:06:13.560 --> 00:06:15.000 and then you sprinkle those investments 187 00:06:15.000 --> 00:06:16.600 and other things because you're overly 188 00:06:16.600 --> 00:06:18.280 leveraged in one business. 189 00:06:18.280 --> 00:06:21.080 But every single one of the most of the guys 190 00:06:21.080 --> 00:06:23.480 that you see all of them came from one thing 191 00:06:23.480 --> 00:06:26.320 that made their money and then they sprinkled it out 192 00:06:26.320 --> 00:06:28.680 on top of the other vehicles. 193 00:06:28.680 --> 00:06:30.880 And so if you listen to Gary Vee even, 194 00:06:30.880 --> 00:06:32.520 he talked about one of his biggest regrets 195 00:06:32.520 --> 00:06:34.400 was how when Google ads were really cheap 196 00:06:34.400 --> 00:06:36.400 that he should have spent more for one library. 197 00:06:36.400 --> 00:06:38.640 And all of these things kind of collided 198 00:06:38.640 --> 00:06:40.520 at the same time in my life where I had, you know, 199 00:06:40.520 --> 00:06:42.400 like I knew nothing, we were doing 300,000 a month 200 00:06:42.400 --> 00:06:45.720 and I was like, holy crap, like what is going on? 201 00:06:45.720 --> 00:06:47.040 Is this legal? 202 00:06:47.040 --> 00:06:48.000 I don't want to mess it up. 203 00:06:48.000 --> 00:06:49.800 Like it's just like holy, and so, 204 00:06:49.800 --> 00:06:52.800 but because of their encouragement rather than a 205 00:06:52.800 --> 00:06:55.640 distract myself and start another business, right? 206 00:06:55.640 --> 00:06:59.000 All we did is we, I followed what they said. 207 00:06:59.000 --> 00:07:02.560 I five X, my husband and then it just took off 208 00:07:02.560 --> 00:07:03.800 like a frickin' rocket. 209 00:07:03.800 --> 00:07:04.640 You know what I mean? 210 00:07:04.640 --> 00:07:06.520 We went from, you know, 350 to 1.5 million 211 00:07:06.520 --> 00:07:09.400 in the next five months as in per month. 212 00:07:09.400 --> 00:07:11.360 And so it was just bonkers. 213 00:07:11.360 --> 00:07:13.720 And I just listened to what they had said. 214 00:07:13.720 --> 00:07:17.280 And so my takeaway from this, 215 00:07:17.280 --> 00:07:18.560 and me sharing this story is that 216 00:07:18.560 --> 00:07:21.400 I don't know what pitches you have in front of you. 217 00:07:21.400 --> 00:07:23.240 There are only a certain amount of times 218 00:07:23.240 --> 00:07:25.920 where we're gonna get that fat pitch. 219 00:07:25.920 --> 00:07:28.480 And I think my, the point of this is that 220 00:07:28.480 --> 00:07:31.480 if it is easy for you right now, 221 00:07:31.480 --> 00:07:32.920 this is the time to step up. 222 00:07:32.920 --> 00:07:34.280 I was talking to some entrepreneurs 223 00:07:34.280 --> 00:07:35.960 that were younger and not that long ago, 224 00:07:35.960 --> 00:07:39.160 and they went from, you know, next to nothing. 225 00:07:39.160 --> 00:07:40.240 And I think, no, next to nothing. 226 00:07:40.240 --> 00:07:41.720 I think they were doing that, 227 00:07:41.720 --> 00:07:42.960 and that sounds horrible what I'm about to say. 228 00:07:42.960 --> 00:07:44.920 So they were doing like $1 or $2 million a year. 229 00:07:44.920 --> 00:07:45.760 I didn't mean it like that. 230 00:07:45.760 --> 00:07:48.920 But their last month, they made like 20 or 30 thousand dollars 231 00:07:48.920 --> 00:07:50.040 in their last month of the year. 232 00:07:50.040 --> 00:07:50.960 And then the next month, 233 00:07:50.960 --> 00:07:53.800 they hit this offer out of the frickin' park. 234 00:07:53.800 --> 00:07:56.800 And they did $3 million and they did $5 million 235 00:07:56.800 --> 00:07:57.800 the next month in revenue. 236 00:07:57.800 --> 00:07:59.400 I mean, that's insanity. 237 00:07:59.400 --> 00:08:02.560 I mean, I've never heard of anything growing that fast. 238 00:08:02.560 --> 00:08:03.840 Without like a JV, you know, 239 00:08:03.840 --> 00:08:04.880 like some sort of joint venture thing. 240 00:08:04.880 --> 00:08:05.880 Like never in my life, 241 00:08:05.880 --> 00:08:07.920 I've heard something grow that fast. 242 00:08:07.920 --> 00:08:10.080 And they're like, yeah, you know, 243 00:08:10.080 --> 00:08:12.920 we're trying to like enjoy the fruits of our labor 244 00:08:12.920 --> 00:08:16.160 and not spend a ton of time on the business. 245 00:08:16.160 --> 00:08:18.520 And I want it and I got to have the opportunity 246 00:08:18.520 --> 00:08:20.440 to be the older person in the situation 247 00:08:20.440 --> 00:08:23.240 because I could see in them what I imagine people 248 00:08:23.240 --> 00:08:26.880 selling me, which is like, you've got a hot one right now. 249 00:08:26.880 --> 00:08:29.040 Like you need to ride it hard. 250 00:08:29.040 --> 00:08:31.440 Like when, strike when the iron is hot, right? 251 00:08:31.440 --> 00:08:33.240 When the fat pitch comes, you step up 252 00:08:33.240 --> 00:08:35.360 and you put everything you've got into it. 253 00:08:35.360 --> 00:08:37.560 And so like this is not the time to try and figure 254 00:08:37.680 --> 00:08:39.040 out work life balance because you're going to have 255 00:08:39.040 --> 00:08:40.960 this finite window where you're going to make 256 00:08:40.960 --> 00:08:42.320 disproportionate amounts of money, 257 00:08:42.320 --> 00:08:43.920 where you're going to make your generational wealth 258 00:08:43.920 --> 00:08:45.160 in this short gap. 259 00:08:45.160 --> 00:08:47.400 And we just have to hope that when that opportunity 260 00:08:47.400 --> 00:08:50.080 presents itself, we take full advantage, right? 261 00:08:50.080 --> 00:08:53.040 If you're going to California and during the gold rush 262 00:08:53.040 --> 00:08:55.000 in 1849 and you start painting for gold 263 00:08:55.000 --> 00:08:57.000 and you start getting gold, that's not the time to say, 264 00:08:57.000 --> 00:08:58.800 you know what, I've made it. 265 00:08:58.800 --> 00:08:59.800 I'm going to stay at home. 266 00:08:59.800 --> 00:09:02.520 I'm only going to pen for gold an hour to a day. 267 00:09:02.520 --> 00:09:03.600 Of course not, right? 268 00:09:03.600 --> 00:09:04.840 Because you'd be like, I got a pen, 269 00:09:04.840 --> 00:09:06.680 I got to take as much gold out of this river 270 00:09:06.680 --> 00:09:07.800 as evenly possible. 271 00:09:07.800 --> 00:09:09.760 It seems obvious to us from the outside, 272 00:09:09.760 --> 00:09:12.080 but when you're in it, you have all these other things 273 00:09:12.080 --> 00:09:13.880 that are going on in your mind, right? 274 00:09:13.880 --> 00:09:15.760 And the thing is, is that opportunity like many 275 00:09:15.760 --> 00:09:16.800 are finite, right? 276 00:09:16.800 --> 00:09:18.600 There's a defined period of time where you're going to be able 277 00:09:18.600 --> 00:09:21.200 to ride that wave and be early on it and crush it. 278 00:09:21.200 --> 00:09:23.600 And so most people who were very wealthy 279 00:09:23.600 --> 00:09:26.360 had one big pitch that they swung hard on. 280 00:09:26.360 --> 00:09:28.800 And then after they've made it, 281 00:09:28.800 --> 00:09:30.360 then they sprinkle their other investments. 282 00:09:30.360 --> 00:09:33.760 Just don't try and reverse engineer the wrong sequence. 283 00:09:34.760 --> 00:09:38.560 Real quick, guys, I have a special, special gift for you 284 00:09:38.560 --> 00:09:41.360 for being loyal listeners of the podcast. 285 00:09:41.360 --> 00:09:44.120 Layla and I spent probably an entire quarter 286 00:09:44.120 --> 00:09:46.760 putting together our scaling roadmap. 287 00:09:46.760 --> 00:09:50.040 It's breaking, scaling into 10 stages 288 00:09:50.040 --> 00:09:52.440 and across all eight functions of the business. 289 00:09:52.440 --> 00:09:53.840 So you've got marketing, you've got sales, 290 00:09:53.840 --> 00:09:55.640 you've got product, you got customer success, 291 00:09:55.640 --> 00:09:57.920 you've got IT, you've got recruiting, you've got HR, 292 00:09:57.920 --> 00:10:00.120 you've got finance, and we show the problems 293 00:10:00.120 --> 00:10:01.600 that emerged at every level of scale 294 00:10:01.600 --> 00:10:03.040 and how to graduate to the next level. 295 00:10:03.120 --> 00:10:06.600 It's all free and you can get it personalized to you 296 00:10:06.600 --> 00:10:09.200 since about 30-ish pages for each of the stages. 297 00:10:09.200 --> 00:10:10.240 Once you answer the questions, 298 00:10:10.240 --> 00:10:12.160 it will tell you exactly where you're at 299 00:10:12.160 --> 00:10:14.200 and what you need to do to grow. 300 00:10:14.200 --> 00:10:17.120 It's about 14 hours of stuff, but it's narrowed down 301 00:10:17.120 --> 00:10:19.320 so that you only have to watch the part that's relevant to you 302 00:10:19.320 --> 00:10:20.960 which probably will be about 90 minutes. 303 00:10:20.960 --> 00:10:22.400 And so if that's at all interesting, 304 00:10:22.400 --> 00:10:25.440 you can go to acquisition.com forward slash roadmap, 305 00:10:25.440 --> 00:10:27.560 R-O-A-D-MAP, roadmap.