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The big misnomer I think is that people think they need to have a new thing.

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You can start a cleaning business become a billionaire.

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You can start a long-haired business become a billionaire.

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You can start a roofing business become a billionaire.

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There's clear problems like all I have to do is just do what everyone else is doing, learn how to sell,

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learn how to deliver consistently and learn how to leave.

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If you do those three things, you can do just as well as everyone else and just do it better.

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The wealthiest people in the world see business as a game.

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This podcast, The Games, my attempt at documenting the lessons I've learned on my way to building acquisition.com

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into a billion dollar portfolio.

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My hope is that you use the lessons to grow your business and maybe someday soon

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partner with us to get to a hundred million dollars in beyond.

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I hope you share and enjoy.

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I feel like a lot of society keeps people kind of trapped in this broke mindset.

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It's hard to kind of get ahead, right?

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Because of people investing in things when they don't have money, so they're in debt,

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and they kind of stay in debt.

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What is necessary for people to break the broke mindset that society has kind of trapped people in

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that keeps them poor?

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I think like people have two sets of resources,

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read that they allocate, so they've got time and they've got money.

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Yeah.

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And so if you look at someone's bank statement and you look at their calendar,

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you know what their life is.

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And you can also predict whether life is going to be in X amount of years, right?

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And so if someone wants to change what their life is going to look like,

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you have to reallocate where you're investing the resources that you have.

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And so from a time perspective, people who are poor in my opinion,

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it's been a lot of time not doing stuff, and that sounds terrible to say,

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but like at the base level, they're distracted.

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They're working on writing stuff, right?

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What was, I would even say, not doing anything.

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Just distracting them, right?

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Plays video games, Netflix, etc.

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You know, all that stuff, right?

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So they've got, there's like the basis like they don't do anything.

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They're purely distracting themselves from their current state,

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which is hard because it's hard to confront reality.

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If you're like not happy, it's easier to distract yourself, right?

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Now the level above that is you've got people who are operating,

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they are working every day, but they're operating in low leverage opportunities,

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right?

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So they're doing things that do not give them a lot of return on their time, right?

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And so it's like I could work, it doesn't matter how many hours I work in McDonald's.

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I like it's very, very difficult to come wealthy there, right?

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It's just near impossible, right?

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Versus like you could buy a building for $10 million,

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and then sell to somebody else for $11 million just get the contract

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and make a million dollars on the exchange.

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Super high leverage, right?

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From a time perspective, which is crazy for somebody who

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doesn't have money to even contemplate something like that,

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but the only way that that happened in that required no money is skill, right?

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And so like that's an example of like it didn't require money to make that money,

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that's skill, that's required to do that.

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And so first is the time, right?

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People are not doing stuff with the time they have,

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or they're doing low leverage activities with the time they have,

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and then they're not trying to increase their output per unit time,

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which means investing in their skill set.

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So like one of the easiest ways to gain leverage on your time,

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and when I say leverage just for everybody,

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like leverage is the difference between inputs and outputs in a system.

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So in Archimedes said,

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if you give me a lever long enough, I can move the world.

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And so the same degree, if you have enough skills,

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you can do anything, right?

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And so skills give you leverage on your time.

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So you get more out of each unit of time.

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So if I'm a master cold collar,

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I will get more sales and calls booked for the same unit of time

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that you sucks at it.

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Same time, more output, right?

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Because they developed a skill out of masterful level.

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100%.

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And so when people are allocating their time,

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they're not by percentage,

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they're kind of like consuming their time

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rather than investing their time.

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So they're either doing nothing,

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or they're consuming the time,

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rather than putting time into getting higher returns on their time,

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which is education, right?

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And so education you can have from like the conceptual learnings,

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watching stuff like this,

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or, and, or the actual doing, right?

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And so, you learn more.

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Taking action, and then scaling, messing up,

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feeling like an embarrassment in the actions, yeah.

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The first thousand cold calls you make,

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the first thousand cold emails you do,

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the first thousand doors you knock on,

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the first thousand, you know what,

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like you'll learn more from that,

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then you'll learn from every single book

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you read up at that point on a concept,

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like you'll learn, right?

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And so people don't allocate nearly enough time

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to that in the beginning.

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And so I think one of the things

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that the formal education system did really well

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that people poop who on it is the idea of going into debt

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to gain education is something

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that fundamentally makes sense.

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Yes, but it's got to be the right education.

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You got to make you money.

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You got to get a return on it.

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That's the issue, right?

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You have to get a return on it.

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Because like the idea of borrowing from a future self

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that can make more money to pay for the thing

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that you're getting the skill for

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makes total sense.

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I think Elon was saying something

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about how Neuralink in the future.

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It's going to be such a competitive advantage

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that they could price it at whatever they want.

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Because once you have it,

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you will be so much more able

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than anyone who doesn't have it

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that you could so easily pay off the price of the thing.

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That's how it should work conceptually, right?

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Right.

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So education is supposed to work.

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Yes.

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This is the simplest example that I have.

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So a friend of mine has a 17-year-old daughter.

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She got a job at a bowling alley

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and she makes minimum wage.

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And he said,

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why don't you become a full-bottomist?

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She was like, well, I don't want to spend the money.

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It's like, it's 500 bucks

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and it's a two-day certification.

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And then after you have that,

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you make $25 in there.

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So she didn't have the money.

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Now she could save it to get the $500, right?

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Or she could take a loan for the 500 bucks.

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She could pay her debt and pay back in a week, right?

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Because she has higher earning capacity.

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And so it was like she could either save for eight weeks, right?

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From her bowling alley to pay the 500.

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Or she could take a loan for the 500,

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do the two days and then pay it off in a week.

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So at that one week,

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she now has seven more weeks of earning capacity.

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This is a microexample, right?

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Seven weeks of earning capacity at her new level.

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And she'd be net positive on the next seven weeks of earnings, right?

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And so that's just a microexample

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of what skill investing does.

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A lot of us talk about like,

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you got to get educated.

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You got to learn stuff.

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And like, you learn stuff by doing it.

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And a lot of times you pay for that education or access

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to people who can teach you those skills.

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Because a lot of people aren't going to give it to you for free.

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That makes sense, it's okay.

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Like it took them time to learn the thing.

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And they compressed that time to give it to you.

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So I mean, that's why I'm like,

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like, educated, if there's one thing

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that's my like, life's missions education.

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And so I was telling my coaching students last night

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on a call that I have with them that I have multiple coaches

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that someone was asking about mentors.

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Like, how do you find mentors?

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How often you stand touch with them?

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And I was like, listen, when I was broke,

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whatever was 15 years ago,

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just getting started in this space.

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I was lucky enough that I had a local mentors

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in Columbus, Ohio that kind of had pity on me.

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But they saw that I had this hunger, this desire.

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I was like, I'll do whatever you tell me to do.

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And then I came back two weeks later.

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I was like, I did it.

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Here's the results.

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Here's where I failed.

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And that's a fuel for mentors to be like,

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I gave you wisdom.

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You took action.

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You got results.

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I'll give you some more feedback.

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But if you just keep asking and you don't act,

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we talked about this with a mutual friend.

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It's frustrating for a mentor.

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They don't want to give you that time.

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And I told him, I go, this is why I pay mentors.

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There's a big guy in media that has a massive business

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that I messaged him.

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I'm going to acquaintance with him.

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I said, hey, I would love to pay you for some coaching.

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He said, I'll just do it for you for free for 30 minutes.

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Now, I want to pay him because I want to be able to do it

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more frequently.

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All right.

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He said, I'll give you two for 30 minutes because he likes me.

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We're friendly.

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But I know I can't call upon him for 30 minutes every week.

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So now I'll go back in six months and say,

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I take action on everything you said in that 30 minutes.

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Here's our results.

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Can we do another call?

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Yeah.

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And that's kind of like what you can expect with a mentor.

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Is that type of opportunity.

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Unless you have a serious bond and they just want to give

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it their time.

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But investing in it, like you said,

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is so much more powerful in getting that speed of

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information, in my opinion.

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Totally.

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The single highest return on investment thing I've ever done.

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And not to sound right here.

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But I just like using scenarios.

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Like if I had taken all the money that I had spent on coaching

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mentorships, courses, workshops, seminars,

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and put that in the S&P 500 10 years ago,

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the amount that I would have right now is inconsequential

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compared to what I currently have.

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It's because I invested in something different.

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So rather than investing in the S&P 500,

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I invested in the S&P 500.

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So I took all of the excess cash that I had every single month.

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And rather than saying like, oh, I'm going to dollar cost average.

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Long term, I've wait four years, whatever.

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I was like, I just don't make enough money.

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So I could be the millionaire next door who saves every penny,

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doesn't go to Starbucks for my entire life and have two million dollars

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when I'm old or eat whatever the last 10 years of my life.

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Right.

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And literally enjoy nothing during that period of time.

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That doesn't sound like it's not a trade I wanted to make.

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And so I had a belief that I know I will work hard.

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And if I'm given the right tools,

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I will be able to implement them.

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And so I took all my extra money.

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And this is kind of, a lot of people might not necessarily agree with me on this.

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But it worked for me.

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So I put all of every dollar I had even went into debt

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to get access to communities and mentors and coaching programs

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and mass masterminds.

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Mass masterminds.

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And those were the biggest gifts of all.

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It wasn't even just in this,

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like the biggest gifts I got from those wasn't even the education.

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But it was the perspectives on reality.

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It was people disproving things that I thought to be true.

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So I was like, this is the way the world is.

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And they're like, that's false.

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And my whole paradigm shifted.

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00:08:59.680 --> 00:09:02.080
Because I just, I had distortions of reality.

256
00:09:02.080 --> 00:09:03.600
I thought reality was different than it was.

257
00:09:03.600 --> 00:09:05.520
And so right now for people who are poor,

258
00:09:05.520 --> 00:09:08.000
it's because they actually don't see reality for what it is.

259
00:09:08.000 --> 00:09:09.120
Because the way they see reality,

260
00:09:09.120 --> 00:09:11.440
they see making money to be impossible or incredibly difficult.

261
00:09:11.440 --> 00:09:13.680
Or it's only for a certain select people not for them.

262
00:09:13.680 --> 00:09:13.920
Right?

263
00:09:13.920 --> 00:09:16.080
It's just because they literally cannot see it.

264
00:09:16.560 --> 00:09:18.560
And so I'm trying to think of an example of one.

265
00:09:18.560 --> 00:09:20.480
Like you can see something that, you know,

266
00:09:21.280 --> 00:09:23.360
it's easier examples like kids and parents, right?

267
00:09:23.360 --> 00:09:25.280
Like a kid thinks the world is a certain way.

268
00:09:25.280 --> 00:09:27.840
And the parents like you just haven't seen enough stuff yet.

269
00:09:27.840 --> 00:09:30.640
And so, you know, as you level up in the entrepreneur space,

270
00:09:30.640 --> 00:09:33.600
there's also just more levels of that where other people are like,

271
00:09:33.600 --> 00:09:35.120
this is the perspective you need to have.

272
00:09:35.120 --> 00:09:36.720
And you're like, no way that's possible.

273
00:09:37.200 --> 00:09:40.480
And so that's where those rooms gave me the highest ROI.

274
00:09:40.480 --> 00:09:42.480
The other skills, because there's so many people there

275
00:09:42.480 --> 00:09:44.000
that are trying to learn the same things,

276
00:09:44.000 --> 00:09:47.040
they already said, hey, get this program, read this book.

277
00:09:47.040 --> 00:09:49.280
And so they helped sit through the mountain of information

278
00:09:49.280 --> 00:09:50.960
that's out there because I only have one resource

279
00:09:50.960 --> 00:09:52.800
which is time at that time, right?

280
00:09:52.800 --> 00:09:54.080
And so it's like, okay, I'll spend it.

281
00:09:54.080 --> 00:09:55.040
But where do I spend it?

282
00:09:55.040 --> 00:09:57.120
And they're like, okay, if you want to learn real estate,

283
00:09:57.200 --> 00:09:59.600
these are the top three guys you can join this Facebook group,

284
00:09:59.600 --> 00:10:01.040
get into this guy's community.

285
00:10:01.040 --> 00:10:03.200
He is a coaching program that helps you do wholesaling.

286
00:10:03.200 --> 00:10:04.640
This guy's a coach for the does Airbnb.

287
00:10:04.640 --> 00:10:06.240
This guy, you know, like, and so it's like,

288
00:10:06.240 --> 00:10:07.520
which one do I choose?

289
00:10:07.520 --> 00:10:10.000
The answer for everyone who's curious is, do them all.

290
00:10:10.800 --> 00:10:12.960
Because you're just like, you're not like people are like,

291
00:10:12.960 --> 00:10:13.840
which ones should I do?

292
00:10:13.840 --> 00:10:18.000
I'm like, you're not going to be poor by learning more, right?

293
00:10:18.000 --> 00:10:20.560
And then it's not like you have a finite capacity to learn.

294
00:10:20.560 --> 00:10:22.560
The more you learn, the better you get at learning, right?

295
00:10:22.560 --> 00:10:24.880
And then the more lines and synergies you find

296
00:10:24.880 --> 00:10:27.760
between different skill sets and opportunities.

297
00:10:27.760 --> 00:10:29.120
The more dangerous you become.

298
00:10:29.120 --> 00:10:29.760
100%.

299
00:10:29.760 --> 00:10:31.600
You can just learn cold calling.

300
00:10:31.600 --> 00:10:33.760
But you didn't also learn, you know,

301
00:10:33.760 --> 00:10:37.760
copywriting and email marketing or speaking on stage.

302
00:10:37.760 --> 00:10:40.160
You know, it's the combination of multiple skills

303
00:10:40.160 --> 00:10:43.600
that make your earning power so much greater.

304
00:10:43.600 --> 00:10:45.040
I get, I'm literally getting goosebumps.

305
00:10:45.040 --> 00:10:46.000
See, I love it.

306
00:10:46.000 --> 00:10:46.960
The compound.

307
00:10:46.960 --> 00:10:49.440
And so I have this example I break down Jay-Z, right?

308
00:10:49.440 --> 00:10:51.120
And so if you look at Jay-Z in the beginning,

309
00:10:51.120 --> 00:10:53.680
like he had, you know, he probably had a natural perclivity

310
00:10:53.680 --> 00:10:56.320
for rhyming and beat or rhythm, whatever, right?

311
00:10:56.320 --> 00:10:57.840
So that was his first, like, kind of skill.

312
00:10:57.840 --> 00:10:59.840
He probably cracks that a little bit because he was into it, right?

313
00:10:59.840 --> 00:11:01.520
And then he started rapping, right?

314
00:11:01.520 --> 00:11:02.800
So that was his first level skill.

315
00:11:02.800 --> 00:11:05.200
And then he learned, you know, writing lyrics.

316
00:11:05.200 --> 00:11:06.080
And it's like, okay, so that's another skill.

317
00:11:06.080 --> 00:11:07.040
He was producing, right?

318
00:11:07.040 --> 00:11:07.520
Exactly.

319
00:11:07.520 --> 00:11:08.400
Then he learned producing.

320
00:11:08.400 --> 00:11:09.520
And then he learned marketing.

321
00:11:09.520 --> 00:11:10.320
And then he learned...

322
00:11:10.320 --> 00:11:11.680
Performing on stages or something.

323
00:11:11.680 --> 00:11:12.080
Yes.

324
00:11:12.080 --> 00:11:14.000
And then he learned how to sign other people

325
00:11:14.000 --> 00:11:15.200
to his and how to start a label.

326
00:11:15.200 --> 00:11:15.920
And they started learning.

327
00:11:15.920 --> 00:11:18.080
And so with each of these skills, it wasn't one plus one.

328
00:11:18.080 --> 00:11:20.720
It was like one plus one plus one equals 10, right?

329
00:11:20.800 --> 00:11:24.080
And so like in a formal world, like the world that's not rap,

330
00:11:24.080 --> 00:11:26.160
like if someone's good at math, they can learn accounting

331
00:11:26.160 --> 00:11:27.760
or bookkeeping first, right?

332
00:11:27.760 --> 00:11:29.280
And it's like, okay, that's level one skill.

333
00:11:29.280 --> 00:11:30.080
And then you learn accounting.

334
00:11:30.080 --> 00:11:31.360
Okay, now you're making more.

335
00:11:31.360 --> 00:11:33.120
And then you learn how insurance works.

336
00:11:33.120 --> 00:11:35.040
And you're like, oh, okay, now you can start

337
00:11:35.040 --> 00:11:36.320
to see this person evolve.

338
00:11:36.320 --> 00:11:38.960
And then you learn how tax and tax efficiencies work.

339
00:11:38.960 --> 00:11:40.000
And you're like, oh.

340
00:11:40.000 --> 00:11:42.640
And then you learn how to package and sell businesses

341
00:11:42.640 --> 00:11:45.680
and negotiate those deals with private equity and things like that.

342
00:11:45.680 --> 00:11:47.520
All of a sudden, that's a CFO.

343
00:11:47.520 --> 00:11:49.600
That's somebody who's making multiple million dollars a year.

344
00:11:49.760 --> 00:11:51.680
But it's the same basic few skills

345
00:11:51.680 --> 00:11:53.040
that stack on top of each other

346
00:11:53.040 --> 00:11:54.160
and get disproportionate returns

347
00:11:54.160 --> 00:11:57.360
on all the prior skills with each new additional skill.

348
00:11:57.360 --> 00:12:00.000
And so the idea is not like people ask their own question

349
00:12:00.000 --> 00:12:01.520
and they're like, which course should I buy?

350
00:12:01.520 --> 00:12:03.120
Which program should I do?

351
00:12:03.120 --> 00:12:03.920
It's normal.

352
00:12:03.920 --> 00:12:05.120
Yes, it's normal.

353
00:12:05.120 --> 00:12:05.920
Yes, all yeah.

354
00:12:05.920 --> 00:12:08.400
Yeah, you want like his each one of them you will learn things.

355
00:12:08.400 --> 00:12:10.000
And there's going to be either different ways

356
00:12:10.000 --> 00:12:10.880
that someone's teaching.

357
00:12:10.880 --> 00:12:11.840
They'll have different communities.

358
00:12:11.840 --> 00:12:12.480
They'll have different beliefs.

359
00:12:12.480 --> 00:12:13.280
You'll learn from all of them.

360
00:12:13.280 --> 00:12:15.680
And this is something I think you'll hear this sometimes

361
00:12:15.680 --> 00:12:18.320
when people say, well, I just invest in this program.

362
00:12:18.560 --> 00:12:20.880
I don't know if I have the time to invest in this next course

363
00:12:20.880 --> 00:12:22.160
or read this book or whatever it is.

364
00:12:23.040 --> 00:12:24.960
And you got to think of like, you know,

365
00:12:24.960 --> 00:12:26.560
I'm doing five, six interviews a week

366
00:12:26.560 --> 00:12:27.760
where I'm constantly learning.

367
00:12:27.760 --> 00:12:28.880
You know, every time you come on,

368
00:12:28.880 --> 00:12:30.080
I learn something new.

369
00:12:30.080 --> 00:12:33.040
It's not like there are things that confirm what I already know

370
00:12:33.040 --> 00:12:34.720
but I'm also learning new things.

371
00:12:34.720 --> 00:12:36.880
It's not like I've said after 10 years of doing this.

372
00:12:37.680 --> 00:12:38.720
I don't need to learn anymore.

373
00:12:39.920 --> 00:12:41.680
I don't have any more time to learn.

374
00:12:41.680 --> 00:12:45.520
It's so important for me to develop as a human being

375
00:12:45.520 --> 00:12:47.440
and that's why I'm constantly learning.

376
00:12:47.520 --> 00:12:49.440
I don't, you know, people need to sit down and do interviews

377
00:12:49.440 --> 00:12:50.320
with people all day long.

378
00:12:50.320 --> 00:12:51.360
They can learn in different ways.

379
00:12:52.080 --> 00:12:54.560
But I don't think the investment ever ends

380
00:12:54.560 --> 00:12:55.680
in how much you can learn.

381
00:12:55.680 --> 00:12:57.120
And it compounds compounds.

382
00:12:57.120 --> 00:12:57.840
That's the best part.

383
00:12:57.840 --> 00:12:59.920
What would you say are the three main skills

384
00:12:59.920 --> 00:13:01.840
for someone to want to have the potential

385
00:13:01.840 --> 00:13:04.160
of being a six or seven figure earner

386
00:13:04.160 --> 00:13:05.760
that they need to start learning now?

387
00:13:06.320 --> 00:13:09.120
So 2023, they have that potential.

388
00:13:10.160 --> 00:13:12.480
My opinion, there's three main skills in business in general.

389
00:13:12.480 --> 00:13:13.600
You got to learn how to sell.

390
00:13:13.600 --> 00:13:14.560
You got to learn how to build.

391
00:13:14.560 --> 00:13:16.240
You got to learn how to lead.

392
00:13:16.240 --> 00:13:17.360
So you got to learn how to get people

393
00:13:17.360 --> 00:13:18.640
to give you money for stuff.

394
00:13:18.640 --> 00:13:20.080
You got to have the stuff to sell them.

395
00:13:20.080 --> 00:13:22.240
And then you got to have people that work on your side

396
00:13:22.240 --> 00:13:23.520
to help deliver on those others too.

397
00:13:24.080 --> 00:13:26.080
If you can do those three things, you're unstoppable.

398
00:13:26.080 --> 00:13:27.520
And if you do one of those three things,

399
00:13:27.520 --> 00:13:29.600
you can make as much, like, you can still make a ton of money.

400
00:13:29.600 --> 00:13:32.160
But if you can do all three, you're unbeatable.

401
00:13:33.280 --> 00:13:35.520
So build like building a team, building.

402
00:13:35.520 --> 00:13:36.960
So that would be on the lead side.

403
00:13:36.960 --> 00:13:39.200
The building is like the product and services that you have.

404
00:13:39.200 --> 00:13:41.280
So you have to figure out a way to deliver value to somebody.

405
00:13:41.280 --> 00:13:43.920
To develop a program, a product, a service

406
00:13:43.920 --> 00:13:45.760
that you can package and sell.

407
00:13:45.760 --> 00:13:47.360
And people are like, well, how do I do that?

408
00:13:49.680 --> 00:13:51.360
This is the perspective thing we were saying earlier.

409
00:13:51.360 --> 00:13:52.800
It's like, I don't know where the opportunity is.

410
00:13:52.800 --> 00:13:54.400
And people who are on a university opportunity everywhere.

411
00:13:54.400 --> 00:13:56.080
It's like, and my biggest red life is that I can't live

412
00:13:56.080 --> 00:13:58.160
multiple lives because there's so many things I want to do.

413
00:13:58.160 --> 00:14:01.120
But it's because all you have to do is look for problems.

414
00:14:01.120 --> 00:14:02.640
You look for things that people hate.

415
00:14:02.640 --> 00:14:03.840
You look for inefficiencies.

416
00:14:03.840 --> 00:14:06.080
You just look for things that are new senses.

417
00:14:06.080 --> 00:14:08.720
Like, what are things that people do every day that they hate doing?

418
00:14:08.720 --> 00:14:10.720
A big, a big misnomer I think is that people think

419
00:14:10.720 --> 00:14:11.920
they need to have a new thing.

420
00:14:11.920 --> 00:14:14.000
You can start a cleaning business become a billionaire.

421
00:14:14.080 --> 00:14:16.080
You can start a long-care business become a billionaire.

422
00:14:16.080 --> 00:14:17.600
You can start a roofing business become a billionaire.

423
00:14:17.600 --> 00:14:19.360
Like, there's clear problems like all I have to do is just do

424
00:14:19.360 --> 00:14:20.160
what everyone else is doing.

425
00:14:20.160 --> 00:14:21.200
Learn how to sell.

426
00:14:21.200 --> 00:14:23.360
Learn how to deliver consistently and learn how to leave.

427
00:14:23.360 --> 00:14:25.040
If you do those three things, you can do just as well as

428
00:14:25.040 --> 00:14:26.160
everyone else and just do it better.

429
00:14:26.160 --> 00:14:29.440
I was in the elevator this morning coming here.

430
00:14:29.440 --> 00:14:35.680
And I have this cat sitter that used to watch my cats, right?

431
00:14:35.680 --> 00:14:37.120
But he mostly works in a different building

432
00:14:37.120 --> 00:14:38.160
that I used to live in.

433
00:14:38.160 --> 00:14:38.960
Now I'm in a new building.

434
00:14:38.960 --> 00:14:41.200
He was in the new building because he had some other dogs.

435
00:14:41.200 --> 00:14:43.520
He's a dog walker, right?

436
00:14:43.600 --> 00:14:45.440
But I asked him to watch my cats one time.

437
00:14:46.480 --> 00:14:50.720
And he, literally, for 30 seconds in the other day,

438
00:14:50.720 --> 00:14:51.680
I was like, hey man, good to see you.

439
00:14:52.480 --> 00:14:54.960
And I go, dude, how much are you making now?

440
00:14:54.960 --> 00:14:56.560
Because I see him hustling.

441
00:14:56.560 --> 00:14:58.480
I see him walking around with all these dogs.

442
00:14:58.480 --> 00:15:01.680
I'm like, in his prices went up over the last few years.

443
00:15:01.680 --> 00:15:03.200
Like, when I first had him watch my cats,

444
00:15:03.200 --> 00:15:04.320
it was like 25 bucks now.

445
00:15:04.320 --> 00:15:05.680
It's like 40 bucks for a session.

446
00:15:05.680 --> 00:15:07.520
And I go, dude, what are you making?

447
00:15:07.520 --> 00:15:08.720
Like 500 bucks a day.

448
00:15:08.720 --> 00:15:10.560
He goes, I go 1000.

449
00:15:11.360 --> 00:15:12.400
I go 2000.

450
00:15:12.400 --> 00:15:14.080
He goes, I go three.

451
00:15:14.080 --> 00:15:16.000
He goes around three K a day.

452
00:15:16.000 --> 00:15:16.640
I go, what?

453
00:15:17.200 --> 00:15:18.160
Walking dogs.

454
00:15:18.160 --> 00:15:20.320
And I go, he goes, now it's seven days a week.

455
00:15:20.320 --> 00:15:21.120
It's a grind.

456
00:15:21.760 --> 00:15:24.640
I've got three employees now who are like, I'm walking.

457
00:15:24.640 --> 00:15:27.120
Walking dogs, but he's like the go-to guy in Beverly Hills.

458
00:15:27.760 --> 00:15:28.880
And he's like independent.

459
00:15:28.880 --> 00:15:32.720
He's not with some big dog walking company or something.

460
00:15:32.720 --> 00:15:35.280
But three grand a day walking dogs.

461
00:15:35.280 --> 00:15:38.560
I go, there's a need, especially in this community,

462
00:15:38.560 --> 00:15:40.800
where people are busy, but they love their dogs,

463
00:15:40.800 --> 00:15:42.400
and they have money to spend on their dogs.

464
00:15:43.200 --> 00:15:45.920
And he is providing a service.

465
00:15:45.920 --> 00:15:46.560
It's a problem.

466
00:15:46.560 --> 00:15:47.760
Three grand a day, man.

467
00:15:47.760 --> 00:15:48.160
Uh-huh.

468
00:15:48.160 --> 00:15:49.120
It's crazy.

469
00:15:49.120 --> 00:15:53.520
I love this example because it's perfect,

470
00:15:53.520 --> 00:15:54.560
because everyone can understand it.

471
00:15:54.560 --> 00:15:55.760
It's like, what's the problem that they're solving?

472
00:15:55.760 --> 00:15:57.600
It's like, people don't have time to work for dogs.

473
00:15:57.600 --> 00:15:59.200
When if you're looking at any problems,

474
00:15:59.200 --> 00:16:00.640
time is one of the easiest ones to solve.

475
00:16:00.640 --> 00:16:02.160
It's like, people don't want to take the time to do something.

476
00:16:02.160 --> 00:16:03.040
It takes too long.

477
00:16:03.040 --> 00:16:04.480
You want to do it faster.

478
00:16:04.480 --> 00:16:06.480
Jason Flatlin said the easiest business model in the world

479
00:16:06.480 --> 00:16:08.320
is find what someone else is doing doing half the time.

480
00:16:08.320 --> 00:16:09.280
It's just, you can do it.

481
00:16:09.360 --> 00:16:11.440
And you can look at any business that exists and do that, right?

482
00:16:11.440 --> 00:16:12.720
And so it's like, what did he have to do?

483
00:16:12.720 --> 00:16:13.680
He had to learn how to sell,

484
00:16:13.680 --> 00:16:15.600
which means he had to get people to give him money for the dogs,

485
00:16:15.600 --> 00:16:16.640
which is part of that marketing,

486
00:16:16.640 --> 00:16:18.400
but I'm just wrapping that promotion,

487
00:16:18.400 --> 00:16:19.360
getting people to give him money.

488
00:16:19.360 --> 00:16:20.320
He had to learn how to deliver,

489
00:16:20.320 --> 00:16:20.960
which is like, okay,

490
00:16:20.960 --> 00:16:22.080
what are the best routes to walk on?

491
00:16:22.080 --> 00:16:24.400
How do I manage 17 leashes at the same time?

492
00:16:24.400 --> 00:16:26.320
Like, you had to figure all that stuff out, right?

493
00:16:26.320 --> 00:16:27.360
And then you don't learn how to lead.

494
00:16:27.360 --> 00:16:29.040
So he has two employees or three employees.

495
00:16:29.040 --> 00:16:29.520
Now he's got a place.

496
00:16:29.520 --> 00:16:31.040
But before he was like, he tossed it,

497
00:16:31.040 --> 00:16:33.200
but now he's figuring out how to build and lead.

498
00:16:33.200 --> 00:16:35.440
And what'll happen is he'll stop walking dogs,

499
00:16:35.600 --> 00:16:37.520
and then he'll have ten managing it.

500
00:16:37.520 --> 00:16:38.320
Right, exactly.

501
00:16:38.320 --> 00:16:41.120
And so that's such a perfect microcosm

502
00:16:41.120 --> 00:16:42.640
of the three skills being put to use.

503
00:16:42.640 --> 00:16:43.760
I was taking him years to do it.

504
00:16:43.760 --> 00:16:44.720
It didn't happen overnight.

505
00:16:44.720 --> 00:16:45.680
He had to build his brand.

506
00:16:45.680 --> 00:16:48.240
He had to show that he could deliver the value of the product

507
00:16:48.240 --> 00:16:49.760
consistently and all these different things.

508
00:16:49.760 --> 00:16:52.960
He had to be communicating and be reliable.

509
00:16:52.960 --> 00:16:53.760
All these things.

510
00:16:53.760 --> 00:16:56.080
And he was like, I'm doing it seven days a week.

511
00:16:56.080 --> 00:16:56.640
Yeah.

512
00:16:56.640 --> 00:16:58.000
So he has no life, right?

513
00:16:58.000 --> 00:17:00.720
So it's like an extreme, but it's possible.

514
00:17:01.440 --> 00:17:03.200
And so the three skills, I heard you say,

515
00:17:03.200 --> 00:17:08.160
a cell, build, and lead, you can never get enough training

516
00:17:08.160 --> 00:17:10.800
on how to lead yourself and how to lead others.

517
00:17:10.800 --> 00:17:13.600
Because there's so much of a world inside of each one of us

518
00:17:13.600 --> 00:17:14.880
that has to learn how to overcome

519
00:17:14.880 --> 00:17:18.480
insecurities, fears, traumas, triggers

520
00:17:18.480 --> 00:17:22.720
that will make us poor leaders of ourselves and of others

521
00:17:22.720 --> 00:17:24.400
so that people respect and trust us.

522
00:17:24.400 --> 00:17:27.360
So leading skills is probably the hardest.

523
00:17:28.080 --> 00:17:30.240
And it's also the one that's almost a meta skill

524
00:17:30.240 --> 00:17:32.480
in that it actually can layer on top of the other two.

525
00:17:32.560 --> 00:17:34.800
So if you think about it as a hypothetical example,

526
00:17:34.800 --> 00:17:36.800
imagine I know how to recruit and lead people.

527
00:17:36.800 --> 00:17:38.000
And I don't know anything about marketing.

528
00:17:38.000 --> 00:17:38.880
I don't know anything about sales.

529
00:17:38.880 --> 00:17:40.080
I don't know anything about delivery.

530
00:17:40.080 --> 00:17:41.920
But I have a vision for what I want to accomplish

531
00:17:41.920 --> 00:17:43.600
a problem that I want to solve that's meaningful to me

532
00:17:43.600 --> 00:17:45.360
and I think it'll be meaningful to other people.

533
00:17:45.360 --> 00:17:46.560
I can compel people.

534
00:17:46.560 --> 00:17:48.960
I can persuade them and influence them to want to work

535
00:17:48.960 --> 00:17:51.680
and help me solve this huge problem together, right?

536
00:17:51.680 --> 00:17:54.080
And so you don't even, like, real talk.

537
00:17:54.080 --> 00:17:56.960
You don't even have to know how to sell and how to market.

538
00:17:56.960 --> 00:17:58.400
You don't have to know how to build a product,

539
00:17:58.400 --> 00:17:59.040
build a service team.

540
00:17:59.040 --> 00:18:01.760
Because if you can lead, you can get all those other people

541
00:18:01.840 --> 00:18:02.480
to do that.

542
00:18:02.480 --> 00:18:05.280
And leading is also selling in a sense.

543
00:18:05.280 --> 00:18:06.880
If you're a leader,

544
00:18:06.880 --> 00:18:11.280
if you're a leader, your energy isn't enrolling energy.

545
00:18:11.280 --> 00:18:13.120
Your way of being, how you show up,

546
00:18:13.120 --> 00:18:17.040
how you communicate is selling you in your vision.

547
00:18:18.080 --> 00:18:19.520
You don't need to know how to sell a product

548
00:18:19.520 --> 00:18:21.680
and get on stage and say, buy my stuff.

549
00:18:22.320 --> 00:18:25.440
But you need to be able to enroll people into a vision

550
00:18:25.440 --> 00:18:27.280
that they are in alignment with.

551
00:18:27.280 --> 00:18:29.200
And I think that is one of the hardest skills

552
00:18:29.200 --> 00:18:31.440
because people don't have the belief in themselves.

553
00:18:31.440 --> 00:18:33.600
A lot of people don't believe in themselves.

554
00:18:33.600 --> 00:18:37.200
They don't love themselves enough to be enrolling, in my opinion.

555
00:18:37.840 --> 00:18:39.360
And so they discount.

556
00:18:39.360 --> 00:18:41.840
And that doubt, people can feel that energy in that doubt.

557
00:18:41.840 --> 00:18:42.480
Yeah.

558
00:18:42.480 --> 00:18:45.040
It has to be certain, not confident, you know what I mean?

559
00:18:45.040 --> 00:18:46.080
I think part of it.

560
00:18:46.080 --> 00:18:48.880
So it's easy to say what we just said about the whole leading thing.

561
00:18:48.880 --> 00:18:50.240
And like, as much as everyone's like,

562
00:18:50.240 --> 00:18:51.440
well, I'll just jump straight to leading.

563
00:18:52.480 --> 00:18:53.840
I feel like there's some sort of like,

564
00:18:53.840 --> 00:18:56.640
and this is me, I could be speaking a limiting belief in my own,

565
00:18:56.640 --> 00:18:59.440
so, you know, disclaimer, right?

566
00:18:59.520 --> 00:19:02.480
But it is my belief that there's a certain amount of like,

567
00:19:02.480 --> 00:19:04.720
spiritual strength that you gain from having done stuff, right?

568
00:19:04.720 --> 00:19:06.880
Still developing skills, developing the skill

569
00:19:06.880 --> 00:19:08.560
because you know confidence with these skills.

570
00:19:08.560 --> 00:19:10.560
Yeah, because you have evidence, results.

571
00:19:10.560 --> 00:19:13.200
Yeah. And so people, you can, you can enroll someone,

572
00:19:13.200 --> 00:19:14.640
you can subscribe someone to your vision.

573
00:19:14.640 --> 00:19:16.480
And because the next, the first question

574
00:19:16.480 --> 00:19:18.720
someone's going to always ask is, why should I listen to you?

575
00:19:18.720 --> 00:19:21.120
Or why should I follow you specifically?

576
00:19:21.120 --> 00:19:23.040
Right? And unless you have a solid answer,

577
00:19:23.040 --> 00:19:25.120
that's not you being crazy, right?

578
00:19:25.120 --> 00:19:26.720
Being like, I have done these things.

579
00:19:26.800 --> 00:19:29.360
They give me evidence that I can move the goalpost

580
00:19:29.360 --> 00:19:30.720
further than what we have to done before

581
00:19:30.720 --> 00:19:32.640
because of what I have done behind me, right?

582
00:19:32.640 --> 00:19:34.160
Because of the path I've already walked.

583
00:19:34.160 --> 00:19:36.080
And so I think like learning how to sell,

584
00:19:36.080 --> 00:19:37.680
learning how to build the first two skills,

585
00:19:37.680 --> 00:19:39.760
and then leading you learned consistently

586
00:19:39.760 --> 00:19:41.600
along the way for the rest of your life.

587
00:19:41.600 --> 00:19:42.240
Mm-hmm.

588
00:19:42.240 --> 00:19:45.040
What would you say the most important habits

589
00:19:45.040 --> 00:19:48.080
someone can develop for themselves on a daily basis

590
00:19:48.080 --> 00:19:51.440
to support their opportunities for earning more?

591
00:19:52.480 --> 00:19:54.240
Most important lessons that I've learned in my life

592
00:19:54.240 --> 00:19:56.400
have come from doing and mentors.

593
00:19:57.280 --> 00:20:00.080
And so on a day-to-day basis,

594
00:20:00.080 --> 00:20:04.160
it's reducing the time between when you wake up

595
00:20:04.160 --> 00:20:05.840
and when you begin working, right?

596
00:20:05.840 --> 00:20:08.720
A lot of people, lolligag, and delay, and procrastinating,

597
00:20:08.720 --> 00:20:09.360
things like that.

598
00:20:09.360 --> 00:20:11.760
And if you just think about there's only certain amount

599
00:20:11.760 --> 00:20:13.840
of time in the day, I want to increase my output

600
00:20:13.840 --> 00:20:15.760
per unit of time as much as possible.

601
00:20:15.760 --> 00:20:17.040
A lot of people have these superstitions

602
00:20:17.040 --> 00:20:18.000
that they have to do certain thing.

603
00:20:18.000 --> 00:20:19.360
They must do X, Y, and Z.

604
00:20:19.360 --> 00:20:21.120
But all you have to do is talk to a single mom

605
00:20:21.120 --> 00:20:24.080
who has like five kids and sell start businesses.

606
00:20:24.080 --> 00:20:25.120
They're not doing any of that stuff.

607
00:20:25.200 --> 00:20:26.240
They're waking up and they're working

608
00:20:26.240 --> 00:20:27.040
before the kids are up.

609
00:20:27.040 --> 00:20:28.880
And then once the kids go to bed, they work then too, right?

610
00:20:28.880 --> 00:20:30.400
And they're not doing all the lolligag stuff

611
00:20:30.400 --> 00:20:32.800
that you see up trending all over social media.

612
00:20:32.800 --> 00:20:33.680
It's like they're working.

613
00:20:33.680 --> 00:20:35.760
And so like the single greatest skill

614
00:20:35.760 --> 00:20:38.640
at my opinion is being able to find a place

615
00:20:38.640 --> 00:20:42.640
that you can shut out external stimuli and you can focus.

616
00:20:42.640 --> 00:20:42.960
Yes.

617
00:20:42.960 --> 00:20:45.120
Because for me, the single highest ROI I have it

618
00:20:45.120 --> 00:20:50.080
that I have is that for me, between 5am and noon,

619
00:20:50.080 --> 00:20:51.920
I have nothing on my calendar.

620
00:20:51.920 --> 00:20:54.400
It is just work, no meetings,

621
00:20:54.480 --> 00:20:57.040
and then all my meetings happen after noon.

622
00:20:57.040 --> 00:20:57.920
This is for the entrepreneur.

623
00:20:57.920 --> 00:20:59.360
Now if you're like in a job right now,

624
00:20:59.360 --> 00:21:01.520
then it's got to be in the morning before you go to work

625
00:21:01.520 --> 00:21:03.280
and in the evening after you come back from work.

626
00:21:03.280 --> 00:21:05.840
But like having that dedicated time,

627
00:21:05.840 --> 00:21:07.440
and if you're like, well, I'm not a morning person, fine,

628
00:21:07.440 --> 00:21:08.240
then just work late.

629
00:21:08.240 --> 00:21:08.880
Like that's okay.

630
00:21:08.880 --> 00:21:10.640
Like I've got billionaire buddies who are like,

631
00:21:10.640 --> 00:21:11.920
oh, I woke up at 10.

632
00:21:11.920 --> 00:21:12.960
But they work really late.

633
00:21:12.960 --> 00:21:15.200
That's their special time that no one bothers them.

634
00:21:15.200 --> 00:21:16.640
It tends to be the book ends of the day,

635
00:21:16.640 --> 00:21:17.680
that just from my experience.

636
00:21:17.680 --> 00:21:18.880
Because in the middle of the day,

637
00:21:18.880 --> 00:21:20.960
you get pestered and it's hard to get into that deep focus

638
00:21:20.960 --> 00:21:22.800
that really, that deep learning that you get

639
00:21:22.800 --> 00:21:24.560
when you really pour yourself into something.

640
00:21:24.560 --> 00:21:25.600
Mm-hmm.

641
00:21:25.600 --> 00:21:29.200
Yeah, and I think I saw Layla mention this in a video clip,

642
00:21:29.200 --> 00:21:31.680
where she was like, I just wake up and I start working.

643
00:21:31.680 --> 00:21:32.960
She's not spending an hour,

644
00:21:32.960 --> 00:21:34.240
morning routine or something like that.

645
00:21:34.880 --> 00:21:36.560
And I think you got to figure out who you are.

646
00:21:36.560 --> 00:21:38.880
It's like, if you want to spend an hour or two in the morning

647
00:21:38.880 --> 00:21:42.000
and take a coffee and go for a walk and working out

648
00:21:42.000 --> 00:21:44.240
and kind of like preparing yourself great,

649
00:21:44.240 --> 00:21:47.040
I think for me, there is some importance

650
00:21:47.040 --> 00:21:48.960
to, at some point in the day,

651
00:21:48.960 --> 00:21:51.040
setting an intention either for the day

652
00:21:51.120 --> 00:21:52.560
or at night for the next day.

653
00:21:52.560 --> 00:21:53.200
Great.

654
00:21:53.200 --> 00:21:55.200
So if you want to get up and work right away,

655
00:21:55.200 --> 00:21:58.160
at night, what are the three most important things

656
00:21:58.160 --> 00:22:00.000
or what are the actions you're going to take

657
00:22:00.000 --> 00:22:02.160
there to get you closer to your vision

658
00:22:02.160 --> 00:22:03.280
that next day?

659
00:22:03.280 --> 00:22:07.200
So having some five, 10 minutes to have an intention

660
00:22:07.200 --> 00:22:08.080
and then act on it.

661
00:22:08.080 --> 00:22:10.400
Probably, as opposed to just reacting to the world.

662
00:22:10.400 --> 00:22:11.280
Yeah, 100%.

663
00:22:11.280 --> 00:22:12.160
That's what I believe but.

664
00:22:12.160 --> 00:22:15.520
There was this one to consolidate what we were seeing earlier

665
00:22:15.520 --> 00:22:17.600
because I like, this matters a lot to me.

666
00:22:17.840 --> 00:22:22.480
Most skills can be learned decently

667
00:22:22.480 --> 00:22:25.440
with about 20 hours of focused effort, 20 hours.

668
00:22:25.440 --> 00:22:27.680
Like the first 20 hours of you actually doing something

669
00:22:27.680 --> 00:22:30.000
you learn the most you're going to learn about the thing.

670
00:22:30.000 --> 00:22:31.680
If you just consider by percentage of learning

671
00:22:31.680 --> 00:22:33.600
from like, you know nothing to 20 hours

672
00:22:33.600 --> 00:22:36.160
and you already have a really good understanding of the thing.

673
00:22:36.800 --> 00:22:39.120
The problem is that most people will take years

674
00:22:39.760 --> 00:22:40.800
to start the first hour.

675
00:22:42.000 --> 00:22:44.480
And so that habit that you're referencing

676
00:22:44.480 --> 00:22:48.080
is that my speed, at least now I've gone better at this stuff,

677
00:22:48.080 --> 00:22:49.600
is that like I tried to track the time

678
00:22:49.600 --> 00:22:50.720
from when I want to learn something

679
00:22:50.720 --> 00:22:52.640
or when I want to start doing something

680
00:22:52.640 --> 00:22:53.840
to starting it as soon as I can

681
00:22:53.840 --> 00:22:56.880
because I just want to start getting through those 20 hours as fast as I can.

682
00:22:56.880 --> 00:22:57.120
Yes.

683
00:22:57.120 --> 00:22:58.640
And so that's just been a very tangible

684
00:22:58.640 --> 00:23:00.000
because it seems like there's a morphous thing

685
00:23:00.000 --> 00:23:00.880
but there was a study that was done.

686
00:23:00.880 --> 00:23:02.080
There was like, in the first 20 hours

687
00:23:02.080 --> 00:23:03.120
you can learn almost any skill.

688
00:23:03.120 --> 00:23:03.840
Playing guitar,

689
00:23:04.720 --> 00:23:06.640
running an ad, doing a cult.

690
00:23:06.640 --> 00:23:08.560
Like you will learn more in that first 20 hours

691
00:23:08.560 --> 00:23:09.280
than any other time.

692
00:23:09.280 --> 00:23:12.640
So it's like then just get to that 20 hours and don't delay.

693
00:23:12.640 --> 00:23:13.120
Yes.

694
00:23:13.200 --> 00:23:15.840
And that's been one of the most, one of the deepest lessons I've had

695
00:23:15.840 --> 00:23:18.560
because it took me four years to learn how to build a website

696
00:23:18.560 --> 00:23:20.000
and it took me one day to actually learn.

697
00:23:21.040 --> 00:23:21.680
Crazy.

698
00:23:21.680 --> 00:23:23.520
Because you decided to act on the learning.

699
00:23:23.520 --> 00:23:25.280
Four years to delay and procrastinate

700
00:23:25.280 --> 00:23:27.280
and say, I'm not a tech guy.

701
00:23:27.280 --> 00:23:28.400
I'm not a tech person.

702
00:23:28.400 --> 00:23:29.280
This isn't my kind of thing.

703
00:23:29.280 --> 00:23:29.920
I'm a gym guy.

704
00:23:29.920 --> 00:23:30.880
I'm a local business owner.

705
00:23:30.880 --> 00:23:32.000
I should pay somebody to do this.

706
00:23:32.000 --> 00:23:32.960
I'm above this kind of thing.

707
00:23:32.960 --> 00:23:34.480
Like all these stories, right?

708
00:23:34.480 --> 00:23:36.480
And then one day I sat down on a Sunday morning

709
00:23:36.480 --> 00:23:37.760
and I was like, I'm going to learn this thing.

710
00:23:37.760 --> 00:23:39.680
You googled it and you took it and you just learned it.

711
00:23:39.680 --> 00:23:40.880
Step by step by step and you know what?

712
00:23:40.880 --> 00:23:41.920
I set the whole day aside.

713
00:23:41.920 --> 00:23:42.800
It took me four hours.

714
00:23:42.880 --> 00:23:43.280
Crazy.

715
00:23:44.080 --> 00:23:44.720
It's amazing.

716
00:23:44.720 --> 00:23:46.800
You'll hear, I bet you've heard this so many times

717
00:23:46.800 --> 00:23:48.320
that people are like, I want to launch a podcast.

718
00:23:48.320 --> 00:23:49.200
I want to start a YouTube.

719
00:23:49.200 --> 00:23:50.560
I want to launch a book.

720
00:23:50.560 --> 00:23:52.800
And they've been saying it for years and years and years

721
00:23:52.800 --> 00:23:54.800
when you can literally go on Amazon

722
00:23:54.800 --> 00:23:56.080
and upload a book in an hour.

723
00:23:56.080 --> 00:23:57.280
If you just learn the steps,

724
00:23:57.280 --> 00:23:59.680
it might feel daunting and over like,

725
00:23:59.680 --> 00:24:01.760
I don't know how to do this and how do I link my payments

726
00:24:01.760 --> 00:24:03.280
and create a book and put it up there.

727
00:24:03.280 --> 00:24:05.760
But you can create a one page book

728
00:24:05.760 --> 00:24:06.960
and launch it.

729
00:24:06.960 --> 00:24:08.320
To at least say you did it.

730
00:24:08.320 --> 00:24:09.440
And now you know the steps.

731
00:24:09.440 --> 00:24:10.640
So it's not as scary.

732
00:24:10.720 --> 00:24:14.800
I think so many people are afraid to launch their thing

733
00:24:14.800 --> 00:24:17.200
because they don't understand how to do it.

734
00:24:17.200 --> 00:24:18.960
And they think it's going to take a lot more time

735
00:24:18.960 --> 00:24:19.760
than it actually is.

736
00:24:19.760 --> 00:24:21.600
You may not be good at it right away.

737
00:24:21.600 --> 00:24:22.080
Yeah.

738
00:24:22.080 --> 00:24:23.920
Your website probably wasn't perfect.

739
00:24:23.920 --> 00:24:24.240
Yeah.

740
00:24:24.240 --> 00:24:26.400
But you've got the website up within four hours.

741
00:24:26.400 --> 00:24:27.120
Yeah.

742
00:24:27.120 --> 00:24:29.200
And then you can make it better over time.

743
00:24:29.680 --> 00:24:32.800
That first hour is you paying down the fear of uncertainty.

744
00:24:33.360 --> 00:24:35.120
It's all these fears of like not being enough.

745
00:24:35.120 --> 00:24:36.160
What if I feel stupid?

746
00:24:36.160 --> 00:24:38.400
Because you have felt stupid when you try to fix something else out.

747
00:24:38.400 --> 00:24:40.400
But like if you remember how hard it was to learn how to tie your shoes

748
00:24:40.480 --> 00:24:41.680
when you were a kid, right?

749
00:24:41.680 --> 00:24:42.640
Because it's like, I have to remember.

750
00:24:42.640 --> 00:24:44.240
And then this one and the two bunny ears,

751
00:24:44.240 --> 00:24:45.200
you know, the whole thing, right?

752
00:24:45.200 --> 00:24:46.640
But like now you can do it in your sleep.

753
00:24:46.640 --> 00:24:49.520
And it's just the emotions we have about beginning work

754
00:24:49.520 --> 00:24:51.120
because the judgments we're going to put on ourselves

755
00:24:51.120 --> 00:24:52.560
about how we're doing.

756
00:24:52.560 --> 00:24:53.600
But if we can remove the judgment

757
00:24:53.600 --> 00:24:55.760
of how we're going to do and say, I assume I'm going to suck.

758
00:24:55.760 --> 00:24:58.160
And all I'm doing is I'm going to start pulling the thread

759
00:24:58.160 --> 00:24:58.880
of this 20 hours.

760
00:24:58.880 --> 00:25:00.960
This my only goal is to start sucking.

761
00:25:00.960 --> 00:25:01.360
That's it.

762
00:25:01.360 --> 00:25:03.520
I just want to start sucking rather than nothing.

763
00:25:05.520 --> 00:25:07.920
Hey guys, love that you're listening to the podcast.

764
00:25:08.000 --> 00:25:10.800
If you ever want to have the video version of this,

765
00:25:10.800 --> 00:25:13.280
which usually has more facts, more visuals, more graphs,

766
00:25:13.280 --> 00:25:14.720
you know, drawn out stuff,

767
00:25:14.720 --> 00:25:17.840
sometimes it can help hit the brain centers in different ways.

768
00:25:17.840 --> 00:25:18.960
You can check my YouTube channel.

769
00:25:18.960 --> 00:25:20.640
It's absolutely free to check that out.

770
00:25:20.640 --> 00:25:21.760
If that's what you are into.

771
00:25:21.760 --> 00:25:23.360
And if not, keep enjoying the show.

772
00:25:26.320 --> 00:25:30.320
You got to love embarrassing yourself the way I feel I get.

773
00:25:30.320 --> 00:25:31.760
These skills are going to learn.

774
00:25:31.760 --> 00:25:34.000
They're going to bring you a lot of value long term.

775
00:25:34.000 --> 00:25:35.600
They're not easy to start with.

776
00:25:35.600 --> 00:25:36.320
They're not.

777
00:25:36.320 --> 00:25:39.040
And so you've got to be okay with accepting embarrassment

778
00:25:39.040 --> 00:25:40.320
of your own self.

779
00:25:41.920 --> 00:25:46.080
What's the belief that why is it so hard for people

780
00:25:46.080 --> 00:25:47.440
that haven't made money?

781
00:25:48.400 --> 00:25:50.880
Let's talk about like the daunting number for a lot of people

782
00:25:50.880 --> 00:25:51.920
which is seven figures.

783
00:25:51.920 --> 00:25:56.160
It was hard for me to get over the hump

784
00:25:56.160 --> 00:25:57.760
mentally and psychologically of like,

785
00:25:57.760 --> 00:26:02.000
how do I go from $5,000 a month to $10,000?

786
00:26:02.000 --> 00:26:03.760
Then $10,000 to $20,000.

787
00:26:03.760 --> 00:26:05.360
And then how do you get a business?

788
00:26:05.360 --> 00:26:06.400
I'm talking about business owners.

789
00:26:06.400 --> 00:26:08.160
How do you get it to six figures and then

790
00:26:08.160 --> 00:26:10.240
to the seven figure mark as a business owner?

791
00:26:10.800 --> 00:26:14.000
Do we over complicate money in our minds

792
00:26:14.000 --> 00:26:16.480
if we've been taught stories as kids

793
00:26:16.480 --> 00:26:18.000
or been taught beliefs about it?

794
00:26:18.560 --> 00:26:21.600
And how do we get over the over complication

795
00:26:21.600 --> 00:26:24.640
of making seven figures as entrepreneurs?

796
00:26:25.520 --> 00:26:28.400
I agree with you that I think it gets overcomplicated.

797
00:26:28.400 --> 00:26:30.560
And so we just have to boil it down

798
00:26:30.560 --> 00:26:32.160
to the first principles of the math.

799
00:26:32.160 --> 00:26:34.720
Like what math is required to make a million dollars, right?

800
00:26:34.720 --> 00:26:37.840
Like we can either sell, you know, $110,000 or things.

801
00:26:37.840 --> 00:26:39.760
We can sell $1,000, $1,000 things.

802
00:26:39.760 --> 00:26:40.320
We can sell.

803
00:26:40.320 --> 00:26:41.440
And when I say things,

804
00:26:41.440 --> 00:26:42.880
you don't have to pressure product at $1,000.

805
00:26:42.880 --> 00:26:45.520
You're just lifetime value for customers to be $1,000.

806
00:26:45.520 --> 00:26:47.440
Right, so just how much somebody's going to spend with you

807
00:26:47.440 --> 00:26:49.600
over the period of time that they buy from you in general?

808
00:26:49.600 --> 00:26:50.800
Right, now for yourself those are products

809
00:26:50.800 --> 00:26:52.720
that might just be the lifetime value.

810
00:26:52.720 --> 00:26:55.680
But if you sell services like the dog guy,

811
00:26:55.680 --> 00:26:57.520
he probably has people who stay with him for years.

812
00:26:57.520 --> 00:27:00.000
And so he has to add up that total lifetime value

813
00:27:00.000 --> 00:27:00.640
as the number.

814
00:27:00.640 --> 00:27:02.480
And it's like, well, how many of those don't need to sell?

815
00:27:02.480 --> 00:27:04.880
And then you just divide about, you know, to back into it.

816
00:27:04.880 --> 00:27:07.040
And so once you know the math, right?

817
00:27:07.040 --> 00:27:09.280
So the first is like, what is the math to get to the million?

818
00:27:09.280 --> 00:27:10.800
And you have to figure out how many units you're going to sell.

819
00:27:10.800 --> 00:27:14.240
So let's just use something that's, um, let's use $1,000

820
00:27:14.240 --> 00:27:15.920
because it's an easy one, okay?

821
00:27:15.920 --> 00:27:17.680
A thousand sales, but thousand miles.

822
00:27:17.680 --> 00:27:18.480
Exactly.

823
00:27:18.480 --> 00:27:20.000
So we have to do a thousand sales.

824
00:27:20.000 --> 00:27:22.560
Now how are we going to break that down on an annual basis?

825
00:27:22.560 --> 00:27:24.400
Because thousand sounds like a huge number.

826
00:27:24.400 --> 00:27:26.000
Well, it's about three a day, right?

827
00:27:26.000 --> 00:27:27.760
Like, okay, well, three a days,

828
00:27:27.760 --> 00:27:29.840
all of a sudden, a lot more manageable.

829
00:27:29.920 --> 00:27:32.480
And we're like, okay, well, what creates a sale?

830
00:27:32.480 --> 00:27:35.920
So at some point, to get set, I'm going to take one step

831
00:27:35.920 --> 00:27:37.840
before for six figures for anybody who's not there.

832
00:27:37.840 --> 00:27:38.960
It's like, you have to sell, and this is again,

833
00:27:38.960 --> 00:27:41.200
for business owners entrepreneurs, if you have a job, then awesome.

834
00:27:41.200 --> 00:27:43.040
But like, if you're trying to, if you're trying to make money,

835
00:27:43.040 --> 00:27:44.960
it's, you have to sell something to someone.

836
00:27:44.960 --> 00:27:45.760
That's it.

837
00:27:45.760 --> 00:27:48.400
It's all you have to do to get to six figures to do that.

838
00:27:48.400 --> 00:27:50.920
So that's one avatar, one, uh, one meeting, one channel, right?

839
00:27:50.920 --> 00:27:52.080
One product, one channel.

840
00:27:52.080 --> 00:27:53.160
That's all that is.

841
00:27:53.160 --> 00:27:55.840
You add the fourth piece, which is consistency, right?

842
00:27:55.840 --> 00:27:57.080
That's what goes from six to seven.

843
00:27:57.080 --> 00:27:58.080
That's hard for people.

844
00:27:58.080 --> 00:28:00.320
And the consistent, yeah, 100% because then you can tackle

845
00:28:00.320 --> 00:28:01.600
all the emotional or whatever it is

846
00:28:01.600 --> 00:28:02.920
and why you're not being consistent.

847
00:28:02.920 --> 00:28:04.920
But from a math perspective, we just have to break down.

848
00:28:04.920 --> 00:28:08.400
What are the primary actions that result in the output, right?

849
00:28:08.400 --> 00:28:11.840
And so if three sales means that I sell one out of three people

850
00:28:11.840 --> 00:28:13.800
who want to walk, or one out of two people

851
00:28:13.800 --> 00:28:15.680
who come for the dog walking, okay, well,

852
00:28:15.680 --> 00:28:17.320
then I need six appointments a day.

853
00:28:17.320 --> 00:28:19.080
Okay, how do I get six appointments a day?

854
00:28:19.080 --> 00:28:21.440
It's like, well, I have six ways that I can get appointments,

855
00:28:21.440 --> 00:28:22.280
right?

856
00:28:22.280 --> 00:28:23.120
I can get appointments from referrals.

857
00:28:23.120 --> 00:28:24.680
I get appointments from affiliates.

858
00:28:24.680 --> 00:28:28.040
So I make a deal with the local grooming place for dogs

859
00:28:28.040 --> 00:28:30.160
or the local vet for dogs, or the...

860
00:28:30.160 --> 00:28:31.360
I call my flyers up or something like that.

861
00:28:31.360 --> 00:28:33.560
Or the urgent care for dogs or pet coat,

862
00:28:33.560 --> 00:28:35.240
like whatever, I mean, like, there's a million, right?

863
00:28:35.240 --> 00:28:37.160
Like, I get one of those guys I figured out to do with them

864
00:28:37.160 --> 00:28:38.680
and I say, I'll give you the first two months

865
00:28:38.680 --> 00:28:40.520
of what they pay me to you if you just send them to me.

866
00:28:40.520 --> 00:28:41.360
Yes.

867
00:28:41.360 --> 00:28:42.200
More money for them.

868
00:28:42.200 --> 00:28:43.240
And it probably helps their customers

869
00:28:43.240 --> 00:28:44.480
because it's the need that they can't solve.

870
00:28:44.480 --> 00:28:46.240
But they have the same avatar, cool.

871
00:28:46.240 --> 00:28:48.400
So you got referrals, you got affiliates.

872
00:28:48.400 --> 00:28:50.520
You've got, you could just reach out to people you know,

873
00:28:50.520 --> 00:28:52.560
just one on one, like, hey, I've got my thing.

874
00:28:52.560 --> 00:28:54.880
How, like, do you need help with your dog?

875
00:28:54.880 --> 00:28:56.200
You could reach out to people you don't know

876
00:28:56.200 --> 00:28:58.360
which you can do through post notes,

877
00:28:58.360 --> 00:29:00.720
cold calls, emails, door knocking, like,

878
00:29:00.720 --> 00:29:02.920
flyers, yeah, all of those things are ways

879
00:29:02.920 --> 00:29:04.920
that you can reach out to people you don't know, one on one.

880
00:29:04.920 --> 00:29:06.880
You can make content about how dog barking is amazing

881
00:29:06.880 --> 00:29:09.440
and ways to walk your dog better,

882
00:29:09.440 --> 00:29:10.640
ways to take care of a dog.

883
00:29:10.640 --> 00:29:11.960
And the whole point of that is to get people

884
00:29:11.960 --> 00:29:13.800
to feel comfortable with you specifically in your brand

885
00:29:13.800 --> 00:29:16.320
that you will do a better job taking care of their dog

886
00:29:16.320 --> 00:29:17.160
and they will.

887
00:29:17.160 --> 00:29:18.000
Exactly, right?

888
00:29:18.000 --> 00:29:18.960
You want people to feel guilty

889
00:29:18.960 --> 00:29:20.640
that they're not doing all this stuff for their dog.

890
00:29:20.640 --> 00:29:21.480
And then they would start, you know,

891
00:29:21.480 --> 00:29:23.480
then you start getting, you feel it inbound, right?

892
00:29:23.480 --> 00:29:25.280
And then finally, if ads, right, you pay,

893
00:29:25.280 --> 00:29:28.320
you have run paid ads to get new, new appointments booked, right?

894
00:29:28.320 --> 00:29:30.800
And so those are the six primary things you can do

895
00:29:30.800 --> 00:29:32.760
to get customers, right?

896
00:29:32.760 --> 00:29:35.760
And so it's like, okay, I need six appointments a day.

897
00:29:35.760 --> 00:29:37.960
I have those six different ways that I can get them,

898
00:29:37.960 --> 00:29:39.760
which of them do I feel more comfortable with?

899
00:29:39.760 --> 00:29:41.880
Because you can, you can win at all of them, right?

900
00:29:41.880 --> 00:29:43.560
It could be soliciting your customers to the referrals,

901
00:29:43.560 --> 00:29:44.920
it could be getting the affiliates,

902
00:29:44.920 --> 00:29:47.920
a relationship set up, it could be the one on one DMs,

903
00:29:47.920 --> 00:29:49.240
it could be the ads, it could be the content,

904
00:29:49.240 --> 00:29:52.360
any of those six would work, right?

905
00:29:52.360 --> 00:29:54.360
And so we just have to pick which one you want.

906
00:29:54.360 --> 00:29:56.960
And so then you just reverse engineer those actions

907
00:29:56.960 --> 00:30:00.600
of, cause even one step after, obviously this is something I do a lot.

908
00:30:00.600 --> 00:30:03.480
So if you reverse engineer the affiliate thing, right?

909
00:30:03.480 --> 00:30:04.360
So how do you get affiliates?

910
00:30:04.360 --> 00:30:06.600
It's like, why do I need to reach out to 100 people a day?

911
00:30:06.600 --> 00:30:08.720
So you'd still use one of the other methods,

912
00:30:08.720 --> 00:30:12.360
so cold app bound, warm app bound content, right?

913
00:30:12.360 --> 00:30:15.520
To get those affiliates and say, okay, well,

914
00:30:15.520 --> 00:30:17.480
if I reach out to 100 affiliates a day

915
00:30:17.480 --> 00:30:21.680
that are in my local region, to see if they will partner with me

916
00:30:21.680 --> 00:30:23.200
and I create some sort of relationship.

917
00:30:23.200 --> 00:30:25.040
I do that every day, maybe I'll get

918
00:30:25.040 --> 00:30:27.040
two of those referral partners a week.

919
00:30:27.040 --> 00:30:28.360
And if each of those referral partners a week

920
00:30:28.360 --> 00:30:30.560
can get me 10 appointments,

921
00:30:30.560 --> 00:30:32.880
then for me to get my six appointments a day

922
00:30:32.880 --> 00:30:37.080
as 180 appointments per month, if I need 18 affiliates.

923
00:30:37.080 --> 00:30:38.560
So all I got to do is get 18 affiliates.

924
00:30:38.560 --> 00:30:40.400
But then if you're thinking right now, you're like,

925
00:30:40.400 --> 00:30:42.760
well, wait, but I would be able to get 18 affiliates

926
00:30:42.760 --> 00:30:44.680
in probably like a month or two.

927
00:30:44.680 --> 00:30:46.040
And the answer is you're right,

928
00:30:46.040 --> 00:30:47.640
but people just don't think through the math

929
00:30:47.640 --> 00:30:49.480
of how to do it, because if we're being real,

930
00:30:50.400 --> 00:30:52.920
there's no reason you should cap your business at a million,

931
00:30:52.920 --> 00:30:53.760
right?

932
00:30:53.760 --> 00:30:54.760
Instead of the same degree when we ask the question,

933
00:30:54.760 --> 00:30:56.640
like, how do I make a million dollar business,

934
00:30:56.640 --> 00:30:58.520
you also think and increments that somebody

935
00:30:58.520 --> 00:31:00.880
who's trying to make a million dollars thinks in, right?

936
00:31:00.880 --> 00:31:03.440
Because I got asked on this TikTok,

937
00:31:03.440 --> 00:31:05.040
so they gave me this prompt, they said,

938
00:31:05.040 --> 00:31:08.000
hey, Alex, how would you make six figures a year?

939
00:31:08.000 --> 00:31:08.840
That was the question.

940
00:31:08.840 --> 00:31:11.080
And my immediate response was, I would sell something

941
00:31:11.080 --> 00:31:12.240
for 100 grand and then figure out what I would do

942
00:31:12.240 --> 00:31:13.240
for the rest of the year.

943
00:31:13.240 --> 00:31:14.760
And so it's like these people think

944
00:31:14.760 --> 00:31:17.480
about money differently, you know what I mean?

945
00:31:17.480 --> 00:31:19.560
And so if you think about,

946
00:31:19.560 --> 00:31:21.960
how do I build this thing into like 100 million,

947
00:31:22.640 --> 00:31:23.680
and you have to think of a number

948
00:31:23.680 --> 00:31:25.520
that's as high as you can fathom, right?

949
00:31:25.520 --> 00:31:26.520
If you can't fathom 100 million,

950
00:31:26.520 --> 00:31:27.360
then don't think that.

951
00:31:27.360 --> 00:31:30.160
But like as high as you can mathematically fathom,

952
00:31:30.160 --> 00:31:31.160
so it might be 10 million dollars.

953
00:31:31.160 --> 00:31:32.000
Okay.

954
00:31:32.000 --> 00:31:33.440
I think like how many dogs would I need to walk

955
00:31:33.440 --> 00:31:36.240
and you just reverse the math into what you need, right?

956
00:31:36.240 --> 00:31:38.000
And then people would need to hire and how many?

957
00:31:38.000 --> 00:31:38.840
Exactly.

958
00:31:38.840 --> 00:31:40.080
And then you start with the inputs,

959
00:31:40.080 --> 00:31:41.440
because in the beginning, the only inputs you have

960
00:31:41.440 --> 00:31:42.920
is gonna be the content, it's gonna be run in the end,

961
00:31:42.920 --> 00:31:43.760
it's gonna be doing the work,

962
00:31:43.760 --> 00:31:44.680
it's gonna be to the reach outs.

963
00:31:44.680 --> 00:31:45.520
That's it.

964
00:31:45.520 --> 00:31:46.360
Those are the inputs.

965
00:31:46.360 --> 00:31:47.840
And then everything else is gonna stem from that.

966
00:31:47.840 --> 00:31:48.800
And then what will happen is,

967
00:31:48.800 --> 00:31:50.920
if you have that advertising machine on the front end

968
00:31:50.920 --> 00:31:54.000
to bring people in, the bottleneck becomes your leading,

969
00:31:54.000 --> 00:31:55.560
rather than the selling in the product.

970
00:31:55.560 --> 00:31:56.720
You're leading, right?

971
00:31:56.720 --> 00:31:58.120
And so then the focus then becomes,

972
00:31:58.120 --> 00:31:59.400
if you really wanna get deep on those,

973
00:31:59.400 --> 00:32:02.120
how do I use that same skill set of advertising

974
00:32:02.120 --> 00:32:03.840
and then shift it to my internal?

975
00:32:03.840 --> 00:32:05.200
Because I still have to do one reach outs,

976
00:32:05.200 --> 00:32:07.000
I self to run ads, I still have to make content,

977
00:32:07.000 --> 00:32:08.800
I still can have affiliates or get referrals

978
00:32:08.800 --> 00:32:11.440
from my employees to get more team.

979
00:32:11.440 --> 00:32:13.040
And so every business has two funnels.

980
00:32:13.040 --> 00:32:14.600
You have the front and front that get your customers

981
00:32:14.600 --> 00:32:16.560
and the back and front that get your team.

982
00:32:16.560 --> 00:32:18.640
And so as you crank this guy, you need to crank this one.

983
00:32:18.640 --> 00:32:20.480
And then that's how you can scale these things to the mood

984
00:32:20.480 --> 00:32:21.360
without stopping.

985
00:32:21.360 --> 00:32:22.440
Right.

986
00:32:22.440 --> 00:32:26.280
Is it harder to get leads and sales

987
00:32:26.280 --> 00:32:29.960
or harder to build a powerful team with the right culture?

988
00:32:30.840 --> 00:32:34.120
I think they're both hard and both easy for different people.

989
00:32:34.120 --> 00:32:34.960
You know what I mean?

990
00:32:34.960 --> 00:32:37.360
Like Layla naturally is very good at the back end funnel.

991
00:32:37.360 --> 00:32:39.280
You mean she's so good at building culture,

992
00:32:39.280 --> 00:32:41.120
but she has this thing that she's kinda spoken over me

993
00:32:41.120 --> 00:32:42.040
from a belief standpoint,

994
00:32:42.040 --> 00:32:44.200
which is if you are a really good marker or a really good salesman,

995
00:32:44.200 --> 00:32:46.680
a lot of them are like, oh, I'm not a good leader,

996
00:32:46.680 --> 00:32:48.000
I'm not a good operator, not a good whatever.

997
00:32:48.000 --> 00:32:49.560
Which is like, if you can sell all those people

998
00:32:49.560 --> 00:32:50.920
and influence all those people,

999
00:32:50.920 --> 00:32:52.320
you can use that same skill set

1000
00:32:52.320 --> 00:32:54.240
and just face internally to your team.

1001
00:32:54.240 --> 00:32:55.640
It was a nice belief shift for me,

1002
00:32:55.640 --> 00:32:58.000
or belief break for me, I was like, she's totally right.

1003
00:32:58.000 --> 00:33:00.200
And so to the point that you were making earlier,

1004
00:33:00.200 --> 00:33:01.800
like leading a selling and influencing,

1005
00:33:01.800 --> 00:33:03.680
a lot of it really comes down to being able to move people

1006
00:33:03.680 --> 00:33:06.520
and being able to clearly communicate what you want.

1007
00:33:06.520 --> 00:33:08.760
Why do you think it's so hard for people to overcome

1008
00:33:08.760 --> 00:33:10.960
their limiting beliefs around money in general?

1009
00:33:11.920 --> 00:33:14.360
A lot of people were told things about the world

1010
00:33:14.360 --> 00:33:16.160
that were not true and they take them as fact.

1011
00:33:16.160 --> 00:33:18.320
And so they're making their decision calculus

1012
00:33:18.320 --> 00:33:20.080
off of something that is not true.

1013
00:33:20.080 --> 00:33:23.080
And so they're making conclusions off of false data.

1014
00:33:23.080 --> 00:33:24.680
And that's why they can't see it

1015
00:33:24.680 --> 00:33:27.480
because what they're basing their assumptions on is false.

1016
00:33:27.480 --> 00:33:29.240
Are they believing it for so long?

1017
00:33:29.240 --> 00:33:30.080
Yeah.

1018
00:33:30.080 --> 00:33:31.320
So how do they change that belief

1019
00:33:31.320 --> 00:33:34.120
when it's been baked in their psyche for decades?

1020
00:33:34.120 --> 00:33:36.560
Yeah, I think that the way that the biggest beliefs

1021
00:33:36.560 --> 00:33:38.720
have been broken for me have been one of two ways,

1022
00:33:38.720 --> 00:33:40.440
reality proves wrong,

1023
00:33:40.440 --> 00:33:43.000
or someone tells me a story and gives me evidence

1024
00:33:43.000 --> 00:33:44.200
from their lives.

1025
00:33:44.200 --> 00:33:46.840
Like I remember when we went to a mastermind

1026
00:33:46.840 --> 00:33:48.440
and we were just starting out.

1027
00:33:48.440 --> 00:33:49.760
I was not making his ton of money.

1028
00:33:49.760 --> 00:33:52.920
And the guy got up there and he gave his little spiel

1029
00:33:52.920 --> 00:33:53.760
and he was like, yeah,

1030
00:33:53.760 --> 00:33:55.400
we're making three or four hundred thousand dollars a month.

1031
00:33:55.400 --> 00:33:56.400
I don't really know what I'm doing.

1032
00:33:56.400 --> 00:33:58.200
I'm really sure I like the business blah, blah, blah.

1033
00:33:58.200 --> 00:34:00.880
And the guy did not seem smart.

1034
00:34:00.880 --> 00:34:02.680
And you were like, how is he doing this?

1035
00:34:02.680 --> 00:34:05.240
And it's funny to say that because my actual first thought

1036
00:34:05.240 --> 00:34:06.400
was if he can do it, I can do it.

1037
00:34:06.400 --> 00:34:07.240
Right.

1038
00:34:07.240 --> 00:34:09.520
And so that was like he through evidence,

1039
00:34:09.520 --> 00:34:11.120
like he reshaped my reality.

1040
00:34:11.120 --> 00:34:12.080
It was one of the most moments of the thing.

1041
00:34:12.080 --> 00:34:14.560
I remember Layla and I both had the same take away

1042
00:34:14.560 --> 00:34:15.680
because she was next to me.

1043
00:34:15.680 --> 00:34:17.120
When we both saw this guy do this,

1044
00:34:17.120 --> 00:34:18.600
like we walked down like, dude, if he can do it.

1045
00:34:18.600 --> 00:34:20.600
Like we both immediately had the same conclusion

1046
00:34:20.600 --> 00:34:21.960
like if he can do it, we can do it.

1047
00:34:21.960 --> 00:34:24.680
And so either have reality proved wrong

1048
00:34:24.680 --> 00:34:26.840
or someone else is that reality for you

1049
00:34:26.840 --> 00:34:27.840
when they tell their story about,

1050
00:34:27.840 --> 00:34:28.920
hey, I used to feel the same way.

1051
00:34:28.920 --> 00:34:29.760
I used to think this thing.

1052
00:34:29.760 --> 00:34:30.960
And then I will share my story

1053
00:34:30.960 --> 00:34:32.560
so you don't have to have the scar.

1054
00:34:32.560 --> 00:34:33.400
Yes.

1055
00:34:33.400 --> 00:34:35.520
So you don't have to give up five years of your life

1056
00:34:35.520 --> 00:34:36.720
to learn this lesson.

1057
00:34:36.720 --> 00:34:37.760
I'll just give you the stories

1058
00:34:37.760 --> 00:34:38.880
you don't have to have the scar.

1059
00:34:38.880 --> 00:34:40.880
There's certain things I think we need to learn on our own

1060
00:34:40.880 --> 00:34:43.360
and fail and make mistakes on our own

1061
00:34:43.360 --> 00:34:45.680
but there's a lot of things we can learn from other people.

1062
00:34:45.680 --> 00:34:48.440
Being the youngest of four kids,

1063
00:34:48.440 --> 00:34:52.240
I watched my older siblings fail and succeed

1064
00:34:52.240 --> 00:34:54.200
in their own ways as a model and say,

1065
00:34:54.200 --> 00:34:56.760
okay, I don't want to make this same mistake.

1066
00:34:56.760 --> 00:34:57.920
I made other stupid mistakes

1067
00:34:57.920 --> 00:35:00.480
but I didn't make certain mistakes that they had made

1068
00:35:00.480 --> 00:35:02.920
and able to celebrate that time from the pain

1069
00:35:02.920 --> 00:35:05.160
that I was going to feel by making the same mistakes.

1070
00:35:05.160 --> 00:35:06.760
I think you're going to make mistakes no matter what

1071
00:35:06.760 --> 00:35:09.400
but I think that's seeing other people and learning.

1072
00:35:09.400 --> 00:35:12.080
This is why it's so important to have coaches, mentors,

1073
00:35:12.080 --> 00:35:14.840
people that can break the beliefs in you

1074
00:35:14.840 --> 00:35:16.400
and tell you what you need to do.

1075
00:35:16.400 --> 00:35:17.360
If you think about human,

1076
00:35:17.360 --> 00:35:18.720
like the human race, this is zoom out

1077
00:35:18.720 --> 00:35:20.520
because I think it's a really interesting concept.

1078
00:35:20.520 --> 00:35:23.640
I was talking to Caleb about Gary

1079
00:35:23.640 --> 00:35:25.880
and I'm a competitive person.

1080
00:35:25.880 --> 00:35:27.120
I like, you know, thinking like,

1081
00:35:27.120 --> 00:35:28.120
oh, by the time I'm that age,

1082
00:35:28.120 --> 00:35:29.120
I'm going to be further,

1083
00:35:29.120 --> 00:35:29.960
you know what I mean?

1084
00:35:29.960 --> 00:35:32.040
And it's lovingly.

1085
00:35:32.040 --> 00:35:34.280
And he said this thing back to me that like it hit me.

1086
00:35:34.280 --> 00:35:36.760
He was like, dude, Gary didn't have Gary.

1087
00:35:36.760 --> 00:35:38.280
Right, he just had to do it in his own way.

1088
00:35:38.280 --> 00:35:39.760
And so the thing is,

1089
00:35:39.760 --> 00:35:41.680
there's like a lot of us and myself included,

1090
00:35:41.680 --> 00:35:43.160
I get caught up and they're like, man,

1091
00:35:43.160 --> 00:35:44.720
these kids have it so easy, you know,

1092
00:35:44.720 --> 00:35:46.360
blah, blah, blah, blah, blah, right?

1093
00:35:46.360 --> 00:35:48.000
YouTube wasn't even around when I, you know,

1094
00:35:48.000 --> 00:35:49.400
I was like, oh, yeah, yeah, yeah.

1095
00:35:49.400 --> 00:35:50.240
But the thing is, if you ask someone,

1096
00:35:50.240 --> 00:35:51.760
it's not too much what they want to do with their lives.

1097
00:35:51.760 --> 00:35:53.160
They say they want to make an impact on the world.

1098
00:35:53.160 --> 00:35:54.720
They want to make the world a better place.

1099
00:35:54.720 --> 00:35:56.840
But like making the world a better place,

1100
00:35:56.840 --> 00:35:59.320
what that looks like is it being easier

1101
00:35:59.320 --> 00:36:00.160
for the next generation?

1102
00:36:00.160 --> 00:36:01.440
And so rather than lamenting the fact

1103
00:36:01.440 --> 00:36:03.400
that the guys who are younger have it easier,

1104
00:36:03.400 --> 00:36:04.440
that was the point.

1105
00:36:04.440 --> 00:36:06.520
That was the mission accomplished.

1106
00:36:06.520 --> 00:36:08.400
And so it reframed how I thought about being

1107
00:36:08.400 --> 00:36:09.240
the greatest of all time,

1108
00:36:09.240 --> 00:36:10.640
because I think a lot of people have that goal

1109
00:36:10.640 --> 00:36:12.600
to be the greatest, I mean,

1110
00:36:12.600 --> 00:36:13.920
a lot of people have that goal.

1111
00:36:13.920 --> 00:36:15.160
But the more I thought about it,

1112
00:36:15.160 --> 00:36:17.760
the more I was like, I can't have that goal.

1113
00:36:17.760 --> 00:36:19.480
Because if I did my job,

1114
00:36:19.480 --> 00:36:22.640
then I have to have made people who are after me

1115
00:36:22.640 --> 00:36:24.840
get there faster than I got there.

1116
00:36:24.840 --> 00:36:26.360
And so the mark of the success

1117
00:36:26.360 --> 00:36:28.400
is that I'm not the greatest of all time,

1118
00:36:28.400 --> 00:36:31.560
but that other people who come after me are even better.

1119
00:36:31.560 --> 00:36:33.480
And so it really shifted my relationship

1120
00:36:33.480 --> 00:36:35.080
with how I saw past inner issues.

1121
00:36:35.080 --> 00:36:37.640
Guys who are older than me, who are killing it.

1122
00:36:37.640 --> 00:36:38.960
And I used to think, oh, I'm going to beat them.

1123
00:36:38.960 --> 00:36:41.800
And if I look at how much I'm worth at this age versus them,

1124
00:36:41.800 --> 00:36:43.120
like just doing the math,

1125
00:36:43.120 --> 00:36:45.560
I should be further along than them by the time I'm their age.

1126
00:36:45.560 --> 00:36:47.400
And it was this kind of like different competition

1127
00:36:47.400 --> 00:36:49.080
rather than this gratitude for like,

1128
00:36:49.080 --> 00:36:53.360
well, of course, I'm going to be bigger than they are at their age.

1129
00:36:53.360 --> 00:36:54.840
I had them to help me.

1130
00:36:54.840 --> 00:36:57.040
They didn't have them to help them.

1131
00:36:57.040 --> 00:37:00.000
And so I'll age up and we'll be multi-billionaire

1132
00:37:00.000 --> 00:37:00.960
whatever it is, right?

1133
00:37:00.960 --> 00:37:03.120
And then there's going to be a young whipper snapper

1134
00:37:03.120 --> 00:37:04.360
who has me to help.

1135
00:37:04.520 --> 00:37:05.840
Right, who had me to help him out.

1136
00:37:05.840 --> 00:37:07.560
Because I'm seeing, you know, we have guys who apply for act

1137
00:37:07.560 --> 00:37:09.960
who are not calm, who are in their 20s to 100 million year.

1138
00:37:09.960 --> 00:37:13.240
Right? And I'm like, and that wasn't possible 50 years ago.

1139
00:37:13.240 --> 00:37:14.640
It just wasn't, right?

1140
00:37:14.640 --> 00:37:16.560
And so we think about like the human race in general,

1141
00:37:16.560 --> 00:37:18.520
on a macro perspective, right?

1142
00:37:18.520 --> 00:37:21.320
You have like, rather than seeing the people who are older

1143
00:37:21.320 --> 00:37:24.360
than you as the old dogs that you have to kick off, right?

1144
00:37:24.360 --> 00:37:26.080
And by all means, play hard in the paint.

1145
00:37:26.080 --> 00:37:27.040
Doug, we're wrong.

1146
00:37:27.040 --> 00:37:29.600
And the people, the young whipper snappers behind you

1147
00:37:29.600 --> 00:37:31.160
as, you know, resetting them for the fact

1148
00:37:31.160 --> 00:37:32.360
that they got it easier,

1149
00:37:32.360 --> 00:37:34.000
it just flipped the script for me in terms of like,

1150
00:37:34.080 --> 00:37:37.280
I'm so grateful for these guys who came before me

1151
00:37:37.280 --> 00:37:38.680
because they didn't have them.

1152
00:37:38.680 --> 00:37:39.520
Right.

1153
00:37:39.520 --> 00:37:42.200
And then if these guys do eventually beat me, right?

1154
00:37:42.200 --> 00:37:44.600
Or they're further along than I was at their age,

1155
00:37:44.600 --> 00:37:47.320
rather than lamenting them to protect my ego

1156
00:37:47.320 --> 00:37:48.960
because what it really says is,

1157
00:37:48.960 --> 00:37:50.520
you're better than I am.

1158
00:37:50.520 --> 00:37:52.720
Because if they're making more money at a younger age than me,

1159
00:37:52.720 --> 00:37:54.520
then it means the better at business in some way

1160
00:37:54.520 --> 00:37:55.680
than I was at that age.

1161
00:37:55.680 --> 00:37:57.560
That's just the fact of business, right?

1162
00:37:57.560 --> 00:37:59.080
They're better than me at that age.

1163
00:38:00.120 --> 00:38:03.080
And to protect my ego, I want to say they had it easier, right?

1164
00:38:03.920 --> 00:38:05.640
What does that do for you if you protect your ego

1165
00:38:05.640 --> 00:38:10.040
as opposed to how bothers accelerate faster than you?

1166
00:38:10.040 --> 00:38:11.240
I think it just reframes it.

1167
00:38:11.240 --> 00:38:14.040
And so it takes the ego away from,

1168
00:38:14.040 --> 00:38:15.280
I need to crush these guys,

1169
00:38:15.280 --> 00:38:18.320
or I need to poke at why it's easier for them.

1170
00:38:18.320 --> 00:38:19.640
And instead say like,

1171
00:38:19.640 --> 00:38:22.960
it being easier for them is my purpose.

1172
00:38:22.960 --> 00:38:24.720
How can I say that my mission is to document

1173
00:38:24.720 --> 00:38:27.000
and show the best practices of building world class companies

1174
00:38:27.000 --> 00:38:30.320
and then not be pumped for someone to use?

1175
00:38:30.320 --> 00:38:32.040
The best practice of building world class companies,

1176
00:38:32.040 --> 00:38:36.000
10 years before I learned them to accelerate way past.

1177
00:38:36.000 --> 00:38:39.160
And so anyways, that was a frame of reference

1178
00:38:39.160 --> 00:38:41.040
that completely shifted the narrative for me

1179
00:38:41.040 --> 00:38:42.200
in terms of competition.

1180
00:38:42.200 --> 00:38:44.480
I still am pushing as hard as I possibly can

1181
00:38:44.480 --> 00:38:47.440
to transform my potential into reality,

1182
00:38:47.440 --> 00:38:49.200
but it feels different.

1183
00:38:49.200 --> 00:38:50.040
It feels lighter.

1184
00:38:50.040 --> 00:38:50.880
And I like it.

1185
00:38:50.880 --> 00:38:51.880
So I just want to share,

1186
00:38:51.880 --> 00:38:53.480
it was a cool thing that I had recently.

1187
00:38:53.480 --> 00:38:55.440
Yeah, you did a little lighter.

1188
00:38:55.440 --> 00:38:56.600
Yeah, I'm bummed.

1189
00:38:56.600 --> 00:38:58.520
Man, mostly you lost a little weight too.

1190
00:38:59.520 --> 00:39:02.200
It's funny, I just had Steve Young on,

1191
00:39:02.200 --> 00:39:05.640
who was a Hall of Fame quarterback in the NFL,

1192
00:39:05.640 --> 00:39:06.920
won multiple Super Bulls.

1193
00:39:06.920 --> 00:39:08.040
He was just on a couple of days ago.

1194
00:39:08.040 --> 00:39:10.360
And he said back in the late 80s,

1195
00:39:10.360 --> 00:39:11.920
and I guess it was the 90s,

1196
00:39:11.920 --> 00:39:13.920
Bill Walsh, the coach, who was like,

1197
00:39:13.920 --> 00:39:16.360
he said three generations ahead of every other head coach

1198
00:39:16.360 --> 00:39:20.400
at that time, he had a camera guy with him all the time,

1199
00:39:20.400 --> 00:39:22.680
documenting his processes.

1200
00:39:22.680 --> 00:39:24.600
And he would package it into these, I guess,

1201
00:39:24.600 --> 00:39:27.160
via age tapes and putting it in a box.

1202
00:39:27.160 --> 00:39:29.840
And he would give it to all his assistant coaches.

1203
00:39:29.840 --> 00:39:33.000
And say, I want you to learn these skills.

1204
00:39:33.000 --> 00:39:34.800
His offense was the West Coast offense.

1205
00:39:34.800 --> 00:39:36.120
There was a far ahead of its time,

1206
00:39:36.120 --> 00:39:38.080
where most people were just running the ball down,

1207
00:39:38.080 --> 00:39:39.560
down the middle.

1208
00:39:39.560 --> 00:39:42.080
So he gave away everything for free.

1209
00:39:42.080 --> 00:39:44.200
And he said, I want you guys to learn this,

1210
00:39:44.200 --> 00:39:46.840
and then come and challenge me.

1211
00:39:46.840 --> 00:39:48.720
You know, use my information and come.

1212
00:39:48.720 --> 00:39:50.600
And people, he said years later,

1213
00:39:50.600 --> 00:39:52.400
some coaches would leave, become head coaches,

1214
00:39:52.400 --> 00:39:55.040
and they would compete in big games together.

1215
00:39:55.040 --> 00:39:55.920
Sometimes we would lose.

1216
00:39:55.920 --> 00:39:58.360
Because he's other coaches that he coached.

1217
00:39:58.360 --> 00:39:59.640
And he loved it.

1218
00:39:59.640 --> 00:40:03.800
And he is still revered as a leader in the space

1219
00:40:03.800 --> 00:40:04.880
because he was ahead of the time,

1220
00:40:04.880 --> 00:40:07.240
because he documented it and gave away the skills

1221
00:40:07.240 --> 00:40:08.600
to his other coaches.

1222
00:40:08.600 --> 00:40:09.440
And I think that's really cool.

1223
00:40:09.440 --> 00:40:11.320
I mean, you're not going to be able to do this forever.

1224
00:40:11.320 --> 00:40:13.080
So you might as well leave some legacy behind

1225
00:40:13.080 --> 00:40:14.960
in that respect as well.

1226
00:40:14.960 --> 00:40:16.720
It puts the game above the player,

1227
00:40:16.720 --> 00:40:18.760
rather than putting the player above the game.

1228
00:40:18.760 --> 00:40:20.040
And so like I think right now,

1229
00:40:20.040 --> 00:40:23.040
if Elon had a choice of having somebody else accomplish

1230
00:40:23.040 --> 00:40:25.040
all the things that he's setting out to accomplish

1231
00:40:25.040 --> 00:40:26.520
and not be him,

1232
00:40:26.520 --> 00:40:28.920
my hope, my belief from everything that I've seen

1233
00:40:28.920 --> 00:40:31.880
and witnessed of Elon is I think that he would be stoked.

1234
00:40:32.960 --> 00:40:35.880
And because it's mission first, rather than like you go first.

1235
00:40:35.880 --> 00:40:38.840
And so like Steve Elon put the game of football

1236
00:40:38.840 --> 00:40:40.600
and it consistently being elevated

1237
00:40:40.600 --> 00:40:43.320
to be played at a higher level as more important than him

1238
00:40:43.320 --> 00:40:45.160
because in three generations, no one will remember him.

1239
00:40:45.160 --> 00:40:46.000
Exactly.

1240
00:40:46.000 --> 00:40:48.320
But the game will always have his fingerprint,

1241
00:40:48.320 --> 00:40:49.160
right?

1242
00:40:49.160 --> 00:40:50.160
And so like you can live on in that way.

1243
00:40:50.160 --> 00:40:51.240
The same degree in the business game.

1244
00:40:51.240 --> 00:40:52.920
It's like we honor the game by playing

1245
00:40:52.920 --> 00:40:55.400
to our absolute hardest and by doing our best

1246
00:40:55.400 --> 00:40:57.160
and passing it on to the next generation.

1247
00:40:57.160 --> 00:40:58.800
So anyways, I love that stuff.

1248
00:40:58.800 --> 00:40:59.800
That's cool.

1249
00:41:00.680 --> 00:41:01.920
What is the vision for you now?

1250
00:41:01.920 --> 00:41:04.240
Because when do we first have you on?

1251
00:41:04.240 --> 00:41:06.040
I care members a few months back.

1252
00:41:06.040 --> 00:41:07.720
And we've hung out for dinner a couple of times

1253
00:41:07.720 --> 00:41:09.560
and I've seen you a few times.

1254
00:41:09.560 --> 00:41:11.360
But there's been like a transition in you

1255
00:41:11.360 --> 00:41:12.880
in like three to four months.

1256
00:41:12.880 --> 00:41:15.080
You know, there's been like an evolution already.

1257
00:41:15.080 --> 00:41:16.800
I'm here you say you're having realizations

1258
00:41:16.800 --> 00:41:21.840
and recently and before it seemed harder, right?

1259
00:41:21.840 --> 00:41:23.800
And now it seems like there's something that's unlocked

1260
00:41:23.800 --> 00:41:24.640
inside of you.

1261
00:41:24.640 --> 00:41:27.600
So I'm curious, what is the business vision that you have?

1262
00:41:27.600 --> 00:41:29.200
What's the number you want to reach?

1263
00:41:29.200 --> 00:41:30.040
Yeah.

1264
00:41:30.040 --> 00:41:32.360
And personally for the business, all these things.

1265
00:41:32.360 --> 00:41:34.040
I know you've talked about being a billionaire.

1266
00:41:34.040 --> 00:41:35.840
It's just going to take a matter of time.

1267
00:41:35.840 --> 00:41:38.440
When do you think being a billionaire will happen for you?

1268
00:41:38.440 --> 00:41:41.000
I'd like to do five to seven for a billion.

1269
00:41:41.000 --> 00:41:42.720
I'd like to hit 10 and 10.

1270
00:41:42.720 --> 00:41:44.800
That's what I would like to do.

1271
00:41:44.800 --> 00:41:47.000
I think that we can do that math wise

1272
00:41:47.000 --> 00:41:48.920
based on kind of the inflow of deals

1273
00:41:48.920 --> 00:41:52.520
that we have like the returns that we're getting in general.

1274
00:41:52.520 --> 00:41:53.880
Like I think we can do that.

1275
00:41:53.880 --> 00:41:55.840
But the thing that like really drives me though

1276
00:41:55.840 --> 00:41:58.920
is acquisition not comes the wealth machine

1277
00:41:58.920 --> 00:42:01.920
that is behind Alex and Layla's media, right?

1278
00:42:01.920 --> 00:42:05.400
And so I wouldn't be a very good business educator

1279
00:42:05.400 --> 00:42:07.720
unless I had proof or evidence

1280
00:42:07.720 --> 00:42:09.320
that I actually was good at business, right?

1281
00:42:09.320 --> 00:42:11.080
And so we obviously could just sit on the laurels

1282
00:42:11.080 --> 00:42:12.840
of the three eggs that we had last year,

1283
00:42:12.840 --> 00:42:14.280
three eggs that we had last year.

1284
00:42:14.280 --> 00:42:17.600
But to me, that's not like as crazy as this will sound,

1285
00:42:17.760 --> 00:42:19.080
it's not super impressive.

1286
00:42:19.080 --> 00:42:20.080
You know what I mean?

1287
00:42:20.080 --> 00:42:21.560
At least for where I want to go.

1288
00:42:21.560 --> 00:42:23.600
And so I want to have a billion or multi-billion dollar thing

1289
00:42:23.600 --> 00:42:25.360
because I think it would be so cool.

1290
00:42:25.360 --> 00:42:27.600
Like how cool would it be if we, if Jeff Bezos

1291
00:42:27.600 --> 00:42:29.520
and Warren Buffett and Elon Musk

1292
00:42:29.520 --> 00:42:31.440
and all those guys had documented everything

1293
00:42:31.440 --> 00:42:32.720
that they learned throughout that path?

1294
00:42:32.720 --> 00:42:34.000
All we get is these snippets,

1295
00:42:34.000 --> 00:42:35.600
shareholder letters every once in a while.

1296
00:42:35.600 --> 00:42:36.880
And it's just like they're so little

1297
00:42:36.880 --> 00:42:39.160
and they're gonna die and we're gonna lose it.

1298
00:42:39.160 --> 00:42:40.640
We're gonna lose all those lessons.

1299
00:42:40.640 --> 00:42:42.680
And so part of it that excites me

1300
00:42:42.680 --> 00:42:45.440
is just calling my shop because I think that always just like

1301
00:42:45.440 --> 00:42:46.800
in life is a little bit of the competition.

1302
00:42:46.840 --> 00:42:48.520
But I do believe from a mathematical standpoint,

1303
00:42:48.520 --> 00:42:49.360
we will get there.

1304
00:42:49.360 --> 00:42:51.520
So to me, it doesn't feel like a super big,

1305
00:42:51.520 --> 00:42:53.560
I'm not really pointing that far to the fence.

1306
00:42:54.520 --> 00:42:59.520
But seeing the hordes, the scores of businesses

1307
00:42:59.520 --> 00:43:02.280
that are using the stuff in the books and the courses

1308
00:43:02.280 --> 00:43:04.320
and YouTube and podcast and you know,

1309
00:43:04.320 --> 00:43:08.000
TikTok and Instagram and LinkedIn and use those

1310
00:43:08.000 --> 00:43:09.320
and the message that get every day of like dude,

1311
00:43:09.320 --> 00:43:11.280
you help me go from a million to five million a year.

1312
00:43:11.280 --> 00:43:12.840
You help me go from you know, quit my job

1313
00:43:12.840 --> 00:43:14.200
and then start my dog walking business.

1314
00:43:14.200 --> 00:43:15.960
And now I'm doing you know, six figures a month

1315
00:43:15.960 --> 00:43:17.400
and like those stories,

1316
00:43:17.400 --> 00:43:20.280
I know that I will probably never meet most of them.

1317
00:43:20.280 --> 00:43:22.400
I will probably never work with the vast majority of them.

1318
00:43:22.400 --> 00:43:25.360
But the fact that it's happening just amps me up.

1319
00:43:25.360 --> 00:43:26.720
Like it just gets me so lit.

1320
00:43:26.720 --> 00:43:27.560
That's cool.

1321
00:43:27.560 --> 00:43:30.520
And so the media has been really cool and new for me,

1322
00:43:30.520 --> 00:43:32.200
but I like it and so I'm learning it.

1323
00:43:32.200 --> 00:43:33.560
And so it's just that it's a new thing

1324
00:43:33.560 --> 00:43:35.320
that I get to learn and so I'm really loving that.

1325
00:43:35.320 --> 00:43:37.560
And then seeing the vision of where we're going

1326
00:43:37.560 --> 00:43:39.000
in terms of what we're building on the acquisition

1327
00:43:39.000 --> 00:43:40.720
not coincide in the companies that we're scaling there

1328
00:43:40.720 --> 00:43:42.000
and the impact that they're having.

1329
00:43:42.000 --> 00:43:43.880
Because many of them are also education businesses,

1330
00:43:43.880 --> 00:43:46.520
not all of them, but like probably yet, probably about half.

1331
00:43:46.520 --> 00:43:48.680
Seeing that on both sides like us directly

1332
00:43:48.680 --> 00:43:50.920
influencing through media and then the actual wealth

1333
00:43:50.920 --> 00:43:54.480
machine on both sides like I just see them both expanding.

1334
00:43:54.480 --> 00:43:55.320
That's cool.

1335
00:43:55.320 --> 00:43:56.560
And so we were talking before this,

1336
00:43:56.560 --> 00:43:59.160
but it was like I saw a limit with gym lunch,

1337
00:43:59.160 --> 00:44:02.040
prestige labs like the at least that my vision was limited.

1338
00:44:02.040 --> 00:44:04.160
And that could have been me being younger, whatever it is.

1339
00:44:04.160 --> 00:44:06.800
But like I don't feel like my vision is obstructed

1340
00:44:06.800 --> 00:44:09.320
in terms of where this can go.

1341
00:44:09.320 --> 00:44:12.320
And so that is what amps me up a buddy of mine,

1342
00:44:12.320 --> 00:44:14.480
the sole is company for a couple billion.

1343
00:44:14.480 --> 00:44:17.840
And he's been in a little bit of like a rut since then.

1344
00:44:17.840 --> 00:44:20.160
Yeah, interesting after people sell a lot of money.

1345
00:44:20.160 --> 00:44:23.120
Why do you feel like they go into a depression

1346
00:44:23.120 --> 00:44:25.240
or a funk after they sell a billion dollar company?

1347
00:44:25.240 --> 00:44:26.720
They lose the vision, right?

1348
00:44:26.720 --> 00:44:28.240
Like the vision, like I think the vision

1349
00:44:28.240 --> 00:44:29.840
is another word for hope, right?

1350
00:44:29.840 --> 00:44:30.720
It's hope for a better future.

1351
00:44:30.720 --> 00:44:32.040
That's what we're marching towards, right?

1352
00:44:32.040 --> 00:44:34.240
And you basically give that away to someone, right?

1353
00:44:34.240 --> 00:44:35.400
And I call money for money.

1354
00:44:35.400 --> 00:44:36.800
Yeah, in exchange for money, right?

1355
00:44:36.800 --> 00:44:38.160
And then the hope ended up fueling you

1356
00:44:38.160 --> 00:44:41.200
more than the money it does, but different conversation.

1357
00:44:41.200 --> 00:44:43.640
But he said this one thing to me, and really resonated.

1358
00:44:43.640 --> 00:44:47.480
He's like, I'm just looking for my next big bone to know on.

1359
00:44:47.480 --> 00:44:49.920
And that visual for whatever reason, like stuck to me.

1360
00:44:49.920 --> 00:44:52.320
And so I'm like, I see a big bone to know on,

1361
00:44:52.320 --> 00:44:54.880
knowing that I'll never chew through the entire bone.

1362
00:44:54.880 --> 00:44:57.840
But being pumped every day to just get a little bit further

1363
00:44:57.840 --> 00:45:00.280
down the, down the nub, what happens

1364
00:45:00.280 --> 00:45:02.840
if we don't have a vision for our lives?

1365
00:45:02.840 --> 00:45:04.240
I think you have less direction.

1366
00:45:04.240 --> 00:45:06.560
And so you make less progress, because you're not actually,

1367
00:45:06.560 --> 00:45:08.480
you can't make progress unless you have direction,

1368
00:45:08.480 --> 00:45:10.280
because otherwise you're just moving.

1369
00:45:10.280 --> 00:45:13.200
And so you can only have direct, like a vector, right?

1370
00:45:13.200 --> 00:45:15.880
Movement in a direction if you know where you're trying to go.

1371
00:45:15.880 --> 00:45:17.120
And so it's like the first thing you have to do

1372
00:45:17.120 --> 00:45:18.280
is figure out where we're trying to walk.

1373
00:45:18.280 --> 00:45:20.000
And then when you start walking there.