WEBVTT

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anxiety, or happiness, and depression, or being a bad husband, or being

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money-focused, or whatever the thing is that you claim to have a problem with.

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I'm going to give you really the only mental framework that has ever worked for me.

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Welcome to the game where we talk about how to get more customers, how to make more

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processing, how to keep them longer, and the many failures and lessons we have learned

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along the way. I hope you enjoy and subscribe. In this video, I'm going to be talking to you about

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how to fix the character traits and deficiencies that you have in your life. So whether it be

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struggling with anxiety, or happiness, and depression, or being a bad husband, or being

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money-focused, or whatever the thing is that you claim to have a problem with.

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I'm going to give you really the only mental framework that has ever worked for me.

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All right, and so if you're new to the channel, my name's Alex Ramose. I'm an acquisition.com

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to portfolio companies. This is about $5 million a year, and I have nothing to sell you.

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I make these videos because, can't believe I enjoy sharing some of the things that have helped us

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kind of get through things as we've grown our companies, and there are a lot of people who are

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broken. I don't want to be one of them. And so I'm going to probably piss a lot of people off

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in this video. So I'm going to give you a heads up. Second thing is I will be cussing in this video.

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So if you have kids around, I would say muted or listened to it another time.

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Beyond that, let's dive in. So I was talking to an entrepreneur the other day, and they were saying

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that they were having panic attacks, right? And they were struggling with this issue. And what I

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want to do is walk you through the process that I was explaining to them. Now at this point,

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the reason the panic attacks started for this entrepreneur ironically is that they were talking

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to a therapist, and the therapist was like, let's look at your past and dug up crap about their past,

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and then they started looking at this thing, and then they started getting anxiety kind of remembering

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all these kind of past experiences and whatnot. Now here's the thing. Most therapists, and I say

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this with zero degree, but I think most people, most therapists are humans, and most humans suck at

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most things, especially things they think they're good at. And so most of them are just normal people

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who did okay in school and now just like talking to people and don't have any fucking clue what

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they're doing. Alright, so here's the video. Here's the hot take. What most of them will do is they

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will try and pull something up and say something to the extent of what do you make that mean?

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What does that mean to you? Right? And the thought process behind this is, hey, you have this

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thing. It's triggering a feeling because you think that having anxiety makes you a bad person,

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or makes you a bad entrepreneur, or whatever thing that you say it has meaning. Right? What do we

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make this mean? Alright, that's the question. What are you making this mean? Alright, so if you have

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problems, and this is especially important with cyclical behavior, or reinforcing behavior,

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this is also one of the reasons that I actually do not stand for the whole AA concept of standing

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up in front of people every morning and say, hi, everybody, I am an addict. I fucking hate it.

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It's literally like owning this deficiency and incorporating it and weaving it to your

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construct and your identity and you reinforce it every fucking morning. It's insanity to me.

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The way to stop being addicted to something is to stop thinking about it. Like, what does it look

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like to not be addicted? Right? It looks like you just continuing to live your life not even thinking

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about it. What does it look like to not have anxiety? It's not you doing your anti-exity routine

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in the morning and saying, I suffer from anxiety or I struggle with anxiety. It's not saying that

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and saying, I have to do these things. I must, I should, I need to in order to not have anxiety

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because then you're thinking about anxiety. You give anxiety power. And so what I'm going to walk

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you through is the way to hold the space and own the power that you have in your own mind

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outside of the thing that you were projecting the power onto. All right? So the process that these

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therapists that are fucking retards will do is they will lead you through this thing where they

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try and transform meaning. They say, instead of saying, it means you're a bad person. What if we

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just said, this is, you know, it's a good thing or it's not a bad thing, right? So we try and

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transform meaning. And I think that's like level one elementary, you know, grade school of

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cognitive behavioral therapy, right? I think that's grade school, right? But the thing is, and this

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is the problem because I've gone through the cycle, which is why I'm speaking about this so

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passionately. All right? And I'll tell you a quick story before I dive in. So there was a period

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of time in my life where I was very unhappy. All right? And so I obsessed about happiness,

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right? I read all the positive psychology journals. I read the books. I read the happiness equation.

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You know, me like, I went through all of these things. And yet, after spending all of this time

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trying to obsess about happiness, I was no less, no more happy, right? And so then I thought to myself,

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well, in one instance, I can spend lots of time and effort and be unhappy where I can spend zero

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time and effort and be unhappy. Well, this one cost me less. I might as well start pursuing this.

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And this is what happened. I adopted this mentality. And I will share it with you called

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fuck happiness. All right? Bear with me. And so what ended up happening is that I thought these

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thoughts and and whatever the idea of is this making me happy and all of these normal trigger

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thoughts and be like, oh, I'm not happy. This isn't good. I feel sad. I would literally have this

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trunk card that I would just pop in my head and be like, fuck happiness. And I keep moving.

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Right? And so the difference between fuck happiness and let's think about how we should be grateful

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for things is that when you say fuck happiness or fuck the thing that you are struggling with,

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fucking anxiety, fuck whatever, is that it no longer has power because we're not trying to

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transform the meaning of the behavior we're eliminating the meaning behind it all together.

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We're transforming it into nothing, into meaningless. All right? And so hear me out for a second.

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And I don't know why this is getting all all-spacey and weird. I've tried to fix this thing a hundred

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times. Anyway, so the reason this is so important is that when you enter these vicious reinforcing

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cycles. So let's say it's like, oh, God, I'm afraid I'm going to have a panic attack tonight.

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I don't want to have a panic attack. You start thinking about having a panic attack. And then,

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of course, you have a panic attack, right? Because the fear of the thing is what reinforces the

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cycle. And you can do this with anything, right? It could be it could be a guy with a reptile

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dysfunction. Like, I hope it doesn't happen. I hope it doesn't happen. And then it happens,

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right? Because you're worried about it happening, not because the happening itself is the thing,

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right? And I'm trying to use examples that purposefully people derive shame from, right? Because

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the thing is that the shame of the occurrence is the thing that gives it power. And so if you remove

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the shame, and by the way, the way to remove shame is to shed light on it. So nothing can give you

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shame if you admit it openly. Think about it. If everyone knows the thing and you accept the

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thing or deemed the thing meaningless, they didn't no longer has power for review. So let me give

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you an example. So the such wonder that I was talking about earlier, they were telling me

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that they're having, you know, they're having anxiety attacks and it was preventing them from

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sleeping, etc. Right? And I was like, so they're like, well, you know, I'm really working on it.

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And I was like, why? And they're like looked at me cross-eyed. And I was like, how long have you

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been working this? You know, like, you know, eight months. And I was like, are you less anxious

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than you were before? They're like, well, I think a little bit. And I was like, do you think you

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would be a little bit less anxious if you just did jack shit and waited eight months from when you

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went from when you were bad until now? They're like, well, maybe. I was like, time does see a

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lots of wounds. I was like, so you set spent all this time to get this little outcome. And you could

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have just let time happen and probably had the same outcome, right? Right? I was like, but let's

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take it one step further. Why didn't you tell me how many bowel movements you had yesterday?

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I mean, I didn't think it was relevant. Exactly. So why are you sharing with me that you have

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panic attacks? Because you think it's meaningful. You derive meaning. Your brain is telling you that

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this is something that is a problem. So the thing is, is that the deeming of the thing a problem

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is the problem. And trying to change it or transform the meaning into something else is, in my

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opinion, just as bad, because the way that you created the mess that you are in in a vicious cycle

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of reinforcement is that you found a thing. And then you said, I will give this meaning. And then

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you spent the rest of your time trying to transform the meaning. When if you want to solve the problem,

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the experience of having the problem solved is to not think about the problem at all.

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And so what it is is actually reversing the process that created meaning to begin with, which is

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removing meaning altogether. Real quick guys, you guys already know that I don't run any ads on

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this and I don't sell anything. And so the only ask that I can ever have are you guys that you

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help me spread the words we can out more entrepreneurs, make more money, feed their families,

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make better products, and have better experiences for their employees and customers. And the only

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way we do that is if you can rate and review and share this podcast. So the single thing that I

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asked you to do is you can just leave a review, take 10 seconds or one type of the thumb,

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it would mean the absolute world to me, and more importantly, it may change the world for someone else.

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I'm saying this because I've had so many things that I've struggled with in my life that I

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would consistently obsess about over and over and over and over and I don't want to have that

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happening again. I don't want to have that happening again. And then it would happen, right?

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And so in my opinion, the only way to overcome these issues is to you can you can slap the

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fuck happiness concept on it but is to destroy the meaning of the thing itself and let it shrink

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into a relevance. Most of my opinion, most of the psychological problems that we deal with

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are better dealt with, not by trying to directly combat them but by not giving them the power of

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our attention. And there's a big difference here. I'm not saying the thought of anxiety comes up,

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you say, oh, I don't want to think about it because then it's fear. Fear gives it power,

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shame gives it power. It's not that. It's looking at it and saying, why are you bringing this up? This

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is a problem. This is a non-issue. And so for the same reason that you can have noise in the

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background and you don't think about it is that it's just noise. And so what we do is we shrink

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the thing from being a signal that our brain deems meaningful to noise that is in the background

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that we no longer ascribe meaning to altogether. And that is how it eventually shrinks

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into a relevance and then we only choose to allocate our attention towards the thing that we find

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meaningful, right? And so what happened in my little fuck happiness story is that I said,

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this is no longer a productive conversation. I'd be like, I'm unhappy, I'm like fuck happiness,

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whatever, I'm going to keep moving. And a funny thing happened. A few years later I looked up and

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I realized that I was significantly more happy than I was before. Or as I prefer to say, I was

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significantly less unhappy, which also gives less power to the thing altogether, right? Now,

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a different point that I want to bring up because I think it's equally important around this topic

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is that a lot of this is a lot of the fear and the shame comes from perceived judgment that we have

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from an anonymous outside society, right? We have a voice or a series of voices that we believe

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exist, that only exist in our mind, that are judging us based on this behavior that we are suffering

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from, right? One of the reasons that I like to own the deficiencies publicly is not because of you

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guys, it's for me. I own, like for example, when we were running and growing our first big

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business, which was the licensing business, I was always up front. I said, I'm here to make money.

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And the reason I said that was so that I would have no shame in making money because then if

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people in the future, we're going to say something like, Alex is only here to make money. I would

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then look at them and say, and so here, here me out, listen to this dialogue. Let's say I was attacked

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because the attacks that I'm saying I'm going to portray as though it's outside, but it's inside of

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our minds that we attack ourselves, right? So let's say somebody comes up to me, a woman and says,

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you're a terrible husband, right? Most people say that there are two forms of defense against this.

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Number one is saying, no, no, no, I'm not a bad, bad husband, right? And then giving all the

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reasons why I'm a good husband, right? The other way to defending against that would be to say, well,

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you know, being a husband is not necessarily such a bad thing, right? And so one is to dispute,

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the other is to alter, right? We're altering the meaning behind the thing, the first is we're combating

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and we're saying that we're not the thing, but still allowing the thing to have meaning,

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allowing a bad husband to be a negative connotation that we ascribe meaning to. I think this is

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meaningful and it's negative, but meaningful. And so I will say I am not that thing. Or,

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version two is this thing is meaningful, but I understand it in interpretively, right?

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Those are the two ways. The second way is how most therapy works. And I also think that it's

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bullshit. And so here's door number three is that you look at the thing in the face and you say,

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and I think you're a bad husband and you're up and watch them shrivel. They will be paralyzed

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because everything that they have exists to have a counter force. But if there is no counter force

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for it to react to, the thought process stops. And so if you struggle with these vicious recurring,

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consistent dialogues and arguments in your head about what's good and why should change and why

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you need to be different and why this shouldn't be this way, just look at it in the eyes and say,

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and I'm going to give you a really controversial example of what I think should have happened in a

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public scenario. Tiger Woods, he was out in, you know what I mean or asked it or whatever it is,

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you know what I mean, he was publicly shamed for the cheating thing, right? And mind you,

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this is not me condoning cheating. This is me to illustrate a position of power. And this is

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a public demonstration of power, but you can take it in terms of how you can internally project that

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power onto the idea that you want to vanquish, all right? And we don't vanquish it by transforming it,

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we vanquish it by eliminating the meaning altogether and letting it shrink into irrelevance.

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So what Tiger in my opinion should have done in that situation when they said, you banged all

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these barrels and you were lying and blah blah blah, he should have said, yes, I'm a wife and a

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cheater, but I'm the best fucking golfer there is. Next question. What do they say when you accept it,

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there is no conversation. And so try this in the next argument you have with someone,

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A, but more importantly with yourself is that someone says, I think your x, y and z and you're

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said, you're right. Just give the power, just just say, sure, you're right. Now what?

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And so your point, when your brain tells you something that you don't like or that you don't want

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to look at, instead of trying to make it into something else, liking it to an irrelevant observation.

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Brain, why didn't you bring up that I've ground here? Because it doesn't matter.

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Brain, why didn't you bring up how many bomb wounds I'd yesterday? This doesn't matter.

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Brain, why didn't you say, tell me how many, how many stairs I wound up yesterday?

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Because it doesn't matter. You don't find it meaningful. And so why am I now deemed this thing

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to be meaningful? It's irrelevant to me. It's, it, it helps the conversation and it stops the cycle.

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I say this, and I know that I got passionate about this, but I say this to someone who struggled with

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this for a very long time. And so the only psychotherapy that I was able to do was on myself,

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and it was not through talking out all of these things. And I know that a lot of people are

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getting triggered, a lot of people are going to say, hey, I have a therapist, they change my life.

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Good for you. That's awesome. Keep doing it. I don't care. What I'm doing is I'm trying to talk

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to the people who have not had that or have done that and it, and it did not work for them.

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Right. And so I'm sharing the single most powerful mental model that has worked for me,

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which is purposefully staring at the problem and saying, so what?

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Your move. And watch it struggle. And then moving on the fuck with your life. So anyways,

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I love you all. Mousy Nation. Appreciate you. Thank you for giving me the attention that you did today.

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I make these videos because I just, I hope that some of the lessons that have served me

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conserved some other people at least. And if you're in a darker place or you're struggling with

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something like anxiety or struggling with shame around some sort of activity that you have done,

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I can tell you the only way to struggle to deal with shame is to shed light on it.

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Shade shame only exists in darkness. And the only way something has power is when we fight it.

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Because we deem it meaningful or worth combating. And so I think the only way to truly fight it

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is to not fight it at all and say it is not a fight worth having. And then it will evaporate.

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And so anyways, my friends, keeping awesome, lots of love. I'll see you guys in the back.
