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If you're in like the 1% of your marketplace,

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or half a percent of your marketplace,

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you haven't capped your market.

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You just have capped your skill, or your beliefs,

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or your traits.

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The wealthiest people in the world see business as a game.

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This podcast, the game, is my attempt

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at documenting the lessons I've learned

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on my way to build a acquisition.com

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into a billion dollar portfolio.

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My hope is that you use the lessons to bring your business

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and maybe someday soon partner with us

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to get $200 million in beyond.

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I hope you share and enjoy.

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If you're stuck in your business,

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then this will help you get unstuck.

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So this morning I was reached out to you

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by a business owner who's doing about $1.5 million

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a month in revenue, and he was like,

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hey man, I'm kind of stuck doing what I'm doing.

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And I just don't know anyone who's in my space

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who does more than $2 million a month.

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And he's in the online marketing space, a generalist.

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So just mass market.

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And I thought that was really interesting,

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and we had a good conversation about it.

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And so I wanted to share what we talked about.

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And so the first thing is I completely oppose

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that viewpoint.

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And I think this is so interesting

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because the reason we get stuck in our businesses

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because we either have a belief that is incorrect,

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there's this character trait that we lack

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or there's a skill deficiency.

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We don't know how to do what we need to do.

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We don't know how to be who we need to be.

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We don't believe what we need to believe, right?

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That's what we think about the world.

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And so whenever I'm looking at a business

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or a business owner or myself,

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and I'm stuck at a certain level,

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I think is this a belief that I'm lacking

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or that that's wrong?

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Is it a trait that I have that I need or I need to change?

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Or is there a skill, right?

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And a lot of times, it depends on who you're talking to,

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but you need all three,

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and a lot of people who are just really good at

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character development only talk about traits,

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people really get at skill development only talk about skills,

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and people who are kind of like a little bit more woo

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only talk about beliefs,

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but you need all three, right?

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And so when I was talking to this guy,

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he said, you know, just no one's in the online space

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making more than $2 million a month.

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And I thought this was interesting

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because when I came into the gym space with our first company,

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there was no one who was making more

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than $3 million a year in that space.

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And for those of you who don't know,

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we grew that company to $30 million a year plus.

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And so we 10xed with the biggest person in the space

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was doing at the time.

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And so a lot of that's kind of like running the four minute

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mile for the first time is like,

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just because no one has done it,

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doesn't mean it's not possible.

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And so, you know, for this individual,

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I was like, well, break it down to physics, right?

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Break it down to like, tell me why you think

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that you can't get past that no one,

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excuse me, that no one can get past $2 million a month.

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Like why, right?

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Is it not, is there not enough customers, right?

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And he's mass market.

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So of course there's enough customers.

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It's like, so tell me, like why can you not do it, right?

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And so as we're talking about this,

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I want you to think, like think about your business, right?

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I get reached out to all the time, like,

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hey, I'm doing $2 million a year,

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I'm doing $5 million a year, I'm doing $10 million a year,

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I just don't think we can grow any bigger within our market.

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Now there are real market constraints, right?

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So for example, if you were serving chiropractors

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and there's 50,000 chiropractors in the United States,

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if you had all 50,000 of them,

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yes, you wouldn't be able to grow in that space.

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And then at that point you could grow adjacent

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and so at that point your business

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will still would continue to grow.

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And it's normal for businesses to go vertical to vertical

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and expand horizontally in that way.

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But if you're in a mass market business

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or a business that serves consumers in any way,

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the entire marketplace is your base.

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And so when he said that he just know anyone

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who's doing over $2 million a month,

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that is a belief issue, right?

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I'm like, well, let me give you this one to think with.

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Well, if you have 10 competitors

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and each of them are doing $2 million a month,

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then it means that one of you could be better than all of you

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and make $20 million a month.

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Say it with that for a second, think about it.

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Because when I looked at the gym space,

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when I got into the very beginning,

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I looked at all of the people who were out there

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and I saw that all of them were doing

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one to $3 million a year.

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And so I was like, if I'm better than all of them,

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then I should be able to do 30 million.

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I should be able to add up all of their businesses

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and that should be what my business should be able to do.

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And so if you think about like that,

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like it is 100% that way.

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How much do people spend on logistics and fulfillment, right?

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How much do people spend on consumer?

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Can you imagine Jeff Bezos,

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like in the early days of Amazon,

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thinking to himself like, well,

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like you just can't get past $10 million a year.

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I just can't get past $100 million a year.

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Like there are so many people,

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the reason that people get limited is because of their beliefs

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and the reality is because they don't have one

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of those three things.

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And so with this individual, I first started with the belief.

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I said, do you believe it's possible that you can get there?

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Because like if we don't have that,

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then nothing can happen, right?

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And so I was like, well, let's just add up all your competitors.

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Is there any reason that you couldn't get all of their revenue, right?

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I was like, well, no, okay, cool.

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So that one's done.

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Traits.

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Well, this one is like, are you are you patient enough

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to see it out with which,

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and part of that comes to the fact of like,

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if you believe you're making a positive impact, right?

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And you believe that your product or service

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really is benefiting the world,

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which is honestly what I think one of the biggest issues

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is a lot of people don't really genuinely

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when they look at themselves on the mirror at night,

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believe that the product is good enough.

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And so subconsciously, they do not push it further

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than to meet their own individual needs.

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Think about that for a second.

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Like if you've matched your own individual,

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like you've capped out your ability to spend money

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and like your ability to generate money,

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the only reason to make more money past that,

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if you're a software individual,

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is because you actually believe the thing that you have

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is going to help more people.

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And so it shifts from being a self-centered focus

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to an other center focused process, right?

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And so that person may not have the traits

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like to have that like to do that, right?

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And the third is like he might not be able to grow

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because he lacks the skills,

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like he might not have the skills of recruiting somebody

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to open a new sales channel, right?

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He might not have the skill himself to do it

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or the skill to find someone

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because those are two different ways to think about it.

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Like you can always acquire the skill,

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which is how do I do it?

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Or you can have probably the wealthier mindset

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of like, well, who can do this, right?

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And so then you can approach that.

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But as long as you know what needs to happen,

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then you can find the who.

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Now, if you are completely unaware,

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because I get this question all the time,

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like, well, what point do I bring someone

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into like run my business for me?

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And so I had someone ask me this yesterday,

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they're making I think like 50 or 100 grand a month,

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I can't remember what it was.

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And I was like, dude, like you're just starting.

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You don't know me, like you're just getting into the game.

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Like, what's the, you know what I mean?

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Like you don't need to have like,

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is your market cap?

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Is there a reason that you like,

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why do you want to do this, right?

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And I think it's because they didn't really believe

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in the thing, right, that they're selling.

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Because if you believe in the thing that you want to,

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you want to be the one who's driving it, you know,

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and continuing to grow it over time.

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So anyways, all that to say, right now,

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if you're stuck, right,

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or you perceive yourself to be stuck,

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I would break down, is there an actual cap

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on how big my market is, right?

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And have I sold 100% of my marketplace?

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I sold 30% of my marketplace.

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And if you're in like the 1% of your marketplace,

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or half a percent of your marketplace,

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or 0.1% of your marketplace,

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you haven't capped your market,

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you just have capped your skill,

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or your beliefs, or your traits.

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And so then I would look at, okay,

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well, if all my competitors are doing this,

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put together, then there's no reason I can't get

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all of that, or half of that,

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if I were way better than all of them, right?

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If you were better,

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because each one of those businesses

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has a specific way, they acquire customers,

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a specific way for filling those customers, right?

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And so if you knew how to do each one of those things,

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and you did it better than them,

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then there's no reason that you couldn't beat them, right?

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And so if you think about that,

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then all of a sudden that should break the limit

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that you have on how much you can actually make

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within your current vehicle.

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Then you get forced to look at the other two,

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which is like, is there a trait that I lack,

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or is there a skill that I lack

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in getting to where I want to go?

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And so this was the conversation I had with him

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at the end of the conversation,

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he was like, wow, I guess I can get this thing

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to 10 million dollars a month, et cetera.

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And I was like, right.

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And so that was the entire purpose of this video,

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is that if you were stuck,

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and you're thinking that you are capped,

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you might be, but it's not because your market,

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often times, it's because of your beliefs,

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a trait, or a skill that you lack,

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and then figuring out which one it is,

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and then attacking it is usually the way to go through it.