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If you want to get access to people who know more than you, use your base skill to give everything

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you can to them before you ask for anything. The right people will ask you if they can do anything back.

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Welcome to the game where we talk about how to sell more stuff to more people in more ways and

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build businesses worth owning. I'm trying to build a billion dollar thing with acquisition.com.

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I always wished BASOS, Musk, and Buffett had documented their journey, so I'm doing it for the rest

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of us. Please share and enjoy. So one of the most valuable things that you can do to move your

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career forward is to network. It's to find people who are ahead of you who can give you the

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steps and say, hey, watch out for that puddle. Hey, watch out for that brick. It's going to fall.

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And they can help you avoid because the number one cost that you have to pay down in your success

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is ignorance. Is that you do not know what you do not know. And so if you think about this

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hypothetically, if you're not making a million dollars a year, whatever you make per year,

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you can subtract from a million dollars per year. And that amount is what it costs you every year

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not knowing how to make a million dollars. That is the tax. The universe taxes on you for your

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ignorance. It's the debt you have to pay. And so everyone who is poor pays a debt to the world

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for not knowing how to make more money. And one of the fastest ways to pay down that debt is to

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find someone who's ahead of you because they have already paid it down and they can identify

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where you're at in the few missing links in the chain because what happens is when you're building

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skill sets, if you think about like a bridge, right, you have this bridge that's built of bricks.

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And what happens is you need every single one of the bricks for the dollar to start coming across.

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And you might have 20 of 28 bricks. And then you spend all your time reinforcing bricks,

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but they're still a gap. And so you keep buying courses and watching YouTube videos about

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cooperating or building landing pages, but the thing that you don't know how to do is run ads.

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Or the thing that you don't know how to do is sell. Or the thing that you don't know how to do

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is build a product or find something people like. So if you can identify the gaps, which is hard to

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do because you don't have the perspective from which to make a judgment because you've never been

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there, then having someone from the outside who can point to the few cracks you have can so quickly

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drag your future into your present, you can move that much faster because you're always going to

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pay for the lessons either time or money. And you always pay with the thing that you value least.

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And so if you don't value your time, you will pay a lot of it to learn the lessons. So

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one of the top five questions I get is how do I get connected to people who are far ahead of me?

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All right. And I'm going to tell you how I have networked with people significantly well

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through than me. And this is probably the first time I've broken this down in this much detail,

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but I want you to win. And if you don't know who I am, my name's OxygenMozion,

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Acquisition.com. It's for sure. It is over $200 million a year. And I make this because I want to

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be rich as hell. And then have a good company so I can invest in your company and we can get richer

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together. So once you crash three or five million a year, give me a call. The way that you connect

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with people ahead of you is that you have to provide them value. So one of the stupidest things you

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can do is ask someone, how can I provide you value? It means that you did no forethought and you're

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asking them to do the work on your behalf. So wait a second. Some 19 year old kid text me and

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says text whatever, DMs or comments, whatever. And says Alex, I'll do anything. I'll pick up your

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coffee. I'll do your laundry or whatever. Like, I'll willing to work for free. Well, honestly,

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it would cost me more to have the nuisance of somebody always asking me questions every day and

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thinking that me consulting them every hour of the day is a fair exchange for them getting me coffee.

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I'd rather just pay someone who doesn't talk to me. Think about it. And if you can't think like

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that, you're never going to get to that level. So you have to be able to empathize with somebody

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who's not in your current circumstance and they go, what does that person want? The thing that I

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want and the people who might be ahead of you want is time. They want convenience and they want

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value first. The same way they probably try to provide you value first in order to build good will.

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And so you reverse what they are doing to you back to them. So one of the first big people were

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way ahead of me in business that I was able to come in contact with. You either have to buy your

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way and pay an egregious amount of money where it actually makes sense for them. But if you're

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poor, that's tough to do because they're way wealthier than you and probably don't want to sell their

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time. So I mean, I've offered some people like they're speaking fee times two just to hop on the

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phone with me and sometimes like $250,000 for like one hour. The highest we've ever offered for

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it out is 350 grand. The person said no. But just to show you what I'm willing to do to have

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somebody who sees the world more clearly than I do speak into my life because the people who make

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more money than you have a more accurate view of reality. If you are struggling to make money,

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it's because you do not see what they see. So you're going through life with really blurry glasses.

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The reason somebody can be a billionaire, lose it all and make it all back again is because they

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see something that you don't. So the way that you network with these people is you have two options.

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One, you build a platform that is valuable enough to them that they're willing to come on your

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platform. So for example, if you've ever seen Ray Dahlia, the guy's worth whatever 20 or 30

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billion dollars now, you know, founder of Bridgewater, huge private equity or hedge fund, big thing.

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Anyways, lots of money. He's hopping on podcasts with people who aren't worth a thousandth of his

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net worth because they have something that he doesn't. They have distribution, they have attention,

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they have media, they have a platform. And so you can build a platform of any kind of genre. And

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if you have enough people, you have enough eyeballs, you will be able to gain access to people far

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above you by inviting them to exchange with them something that you have that they do not,

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which is distribution of a message. And so that is one way that you can get someone

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way out of your league to come into your world. So think about Joe Rogan for a second as like

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the biggest extreme example of that. Joe Rogan, you get presidents, you can get prime ministers,

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you can get the richest people in the world to drop at the bottom of the hat to come to be on his

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podcast because he has distribution. He doesn't have money, he doesn't pay them in money, he pays

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them an attention, which is a different currency.

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Hey, most of the nation, quick break just to let you know that we've been starting to post on

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LinkedIn and want to connect with you. All right, so send me a connection request and note,

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letting me know that you listen to the show and I will accept it. There's anyone you think

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that we should be connected with, tag them in one of my or Layless posts and I will give you

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all the love in the world. All right, so let's get back to the show.

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The second vehicle, which me coming up, I didn't have that one. So this is the one I did.

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Is that I developed a base level skill and I bartered with everyone.

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But the way I bartered was that I would do the work first, 100% is that they were a paid client

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and then I would give it to them. And then they would get really uncomfortable.

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And they'd be like, oh my god, I can't believe you do this. So I would offer to hop on a call

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and have done a ton of work. I'm not saying like 10 minutes of pre-work. I'm saying a day of pre-work.

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Before I hop on and not only identify problems, but already create the solutions that I think

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would help them. And then when I would walk them through all the things I'm seeing, you will see

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their eyes like glaze over in a good way where they're like, holy shit, like, this is so much.

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Like, I can't believe you did this. Like, dude, I feel bad. Like, you know, what can I do to help you out?

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And that is what will happen when you don't just give with the intention of exchanging,

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but give with the intention of blowing their minds. And what happens is you start to stack something

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that are more valuable than money. IOUs. You start to stack goodwill. And you have this little

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collection and you keep going and you keep giving and Laila used to joke about this, but like,

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every community I would go in, I would get in and I would talk to everyone. I would hop on the phone

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with them and I wouldn't just say, hey, let's exchange from value, live to connect some time,

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one-on-one shit. You want to be advanced. You want to be through one shit. You go in and you give

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so much more than that person. And the best thing is when you don't prepare them for it. You didn't

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give any insight. And one of my favorite ways to do that is make it look like it was nothing.

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Like, don't talk about how long it was, how long it took. Or if you do, make it look like,

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oh, we didn't spend that much time. We probably spent a day or two. But you discount it because you're

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not trying to play that game. You're trying to show value. And when I got into my first little master

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of my group, that's what I did. And Laila said, she used to joke about it. She's like, oh,

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he's on another favorite call. She's like, you do favors for everybody. And I was like, I don't

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know what I'll need something back. And I would like to have a bunch of goodwill so if I can call on

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it, it's there. For most of those, I never called them. And I probably still haven't called them.

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And I still have goodwill with those people. But when I did need it later on, when I was like,

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dude, I don't know anything about paid ads. What did I do? Rather than pay a consultant,

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I cashed in one of the things that I had pre-bartered for. Because if you think about the amount of

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work that you're doing, wouldn't you want that level of work back? Realistically, you'll never

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get it back. You're not going to get the same level of work because people, most people don't play that

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way. Now, advanced people do. And they will recognize that game. And then they will immediately like

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you. I promise you, because they understand how other players play. And so they will try and give

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you even more because they don't want to be out of exchange or something. They don't want to

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own anyone anything. And so the givers will over-deliver and you'll get it back in spades of

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great-great relationships that will affect your lifetime. But for everyone else, they will give you

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back half a third, 20% of what you gave them. But if the skill they have is the link you need,

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it'll be worth far more than the fact that they only gave you 20% of the effort. And even then,

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you still always have the upper hand because you did give them things and value ahead of time.

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And so you can see this whatever way you want. You can call it manipulation. You can call it

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reciprocity. But I'm just telling you that this is effective. If you want to contact people who are

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above your pay grade, is that you do the work first. You leverage the small skill you have to give

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as much of that skill you can to somebody else for free. And then when they owe you something,

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you stack another skill. You say, hey, can you show me how you do that? Hey, can you show me how you

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do this? I'm struggling with this thing. Can you show me how you connect those dots? Then what happens

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is that you trade your skill for another skill. Now you have two skills. And so then the next time

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you get on the phone, you can trade two skills to somebody. And then you get a third skill. And you

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trade three skills and you get a fourth skill. The way I learned was by going at networking with people,

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but not just meeting and getting business cards like that's bullshit. It doesn't work. It doesn't

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matter. It doesn't matter. No one cares. But you do real work. It would be better for you to give

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five people that are valuable a significant amount of your time to get something back with the hopes

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that you can learn a skill from them than to give 100 people 10 minutes. So go deep with the few

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that is worth doing. And if you're early on and you've got to go deep with everybody because you

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don't have the perspective in which to judge. And you might get deep with somebody who's like, I

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recognize what you're doing and I can appreciate it. This is what I think she tried to do next time.

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Do this a little bit different. And those are where you make these huge leaps in your professional

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career. So if you want to get access to people who know more than you use your base skill to give

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everything you can to them before you ask for anything. The right people will ask you if they

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could do anything back. And you can either tell them then or you can not and you can hold it.

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You'll be like, I don't need anything. I just wanted to provide some value. I hope we can just,

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you know, stay connected forever. And then later you can make that ask and then ask as you decline

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in time, we'll be less that you'll be able to ask for. But at the right moment, it'll be worth everything.

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So once you have an IOU, the number one rule of an IOU is you cannot pretend they owe you something.

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You know that. They know that it's not acknowledged. You don't need to. You're going to be like,

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hey man, you owe me one. You just lost it. It's done. Because now you did it for the wrong reason.

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Or at least you publicly acknowledged that you did it for the wrong reason.

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Second rule of this is that it's always a question. It's like, hey man, you got a second and you

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don't need to reference the thing that you did. You can. You can say like, hey man, I hope that

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YouTube stuff, like let's say I helped somebody with YouTube. But like, hey man, I hope that YouTube

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stuff's working out well for you. By the way, comma, do you know anything about this? Question mark.

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And they're going to say yes. And you're like, awesome. Like, do you have time later today? And then

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you can just, you know, schedule it from there, whatever. And that is how I probably would redeem most

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of the IOUs that I have, which is hope that thing that I gave you is working out great. Anything

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you need there, question mark. And if you really want to be advanced about it, you can follow up with

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the person on the favor you did provide more value on the next time you talk to them. And then in

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that call, make an ask. You got to ask. And the thing is is if that person's not willing to give

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you anything back, then cool. You probably stop giving them. And the thing is is that there's a,

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I think it's, I want to say it's the go giver. I don't remember what book it was, but they basically

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there's game theory with givers, matches and takers. Yeah, give and take. There you go. And so

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givers move faster in life because they get opportunities that matches and takers don't.

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And that also means that the majority of people are matches and takers, which means that if you

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were a giver, it means you will be taking advantage of more times than you will get anything back.

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But you will still make more from the few times that you do invest in another giver. And so that's

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why when givers recognize givers, they stay homies for life. And then they go out of their way to

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always try and out give one another and then both people go up. That's the kind of community you

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want. And that's why it takes time to build a network of people that are actually valuable.

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But in the meantime, you can still do tit for tat with the, the matches, right? They'll give you

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something back. It'll probably be less than what you gave them. That's okay. Because the thing is

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is that every time you get something, you add it to your stack. And so it means you give even more

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to the next guy, which means they're more indebted to you. And then they give you something back and

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then you just add it. So it's like you're a treasure collector of skills and then you can start

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wheeling and dealing with anyone because you're a skeleton key of value. Whatever lock you need,

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I've got you, which means you can provide even more targeted value to people, which means they can

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give you even something more targeted back. So in the very beginning, I knew how to run a gym,

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I knew how to do training and fitness stuff. And so like the skills that I use most commonly

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were helping people with workout stuff, helping people with nutrition stuff. But rather than be

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like, yeah, I can help you out with that. We'll hop on a phone call. I would like make them an

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entire meal plan, grocery list, food preparation instructions. I would give them everything I did

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as though they were a full client. And then I would hop on the call, yeah, yeah, put this stuff together.

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And then they'd be like, holy shit. Same thing with the training. I'd be like, hey, and if you want,

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I'll walk you through with this entire workout. I'll show you how to do it. And then they come out

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and I would do that. They're like, dude, how can I? I'm like, we're good, man. I just want to help you out.

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Like, and I did. Like you have to also want to help people out. Because at the end of the day,

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you're going to die. It's not going to matter anyways. But that was one of the skill sets ahead. And

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then from a business perspective, like, no one really cared about running a gym for all the people

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who were not in the gym industry. So if I wanted to connect with people outside the gym industry,

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well, what was one skill I had that transferred? I knew how to run local ads. So I taught some people

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that because that was one of the things I could barter with. And for most people, I knew how to sell.

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And that was something that was probably my most commercially viable skill, which was arguably the

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most valuable skill I had at the time. And so like, think about it. How much do you pay a personal

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trainer for a training session? How much do you pay somebody to help you fix your sales process?

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A lot more for the guy to help you fix your sales process. So that was usually,

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that was my most valuable skill that I had developed. And so that was the one I traded with most

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often. And so I could walk into a company. I already already went through your entire funnel.

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I already saw your follow up sequences. Like, I hopped on the phone with one of your guys.

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I recorded it here. Did you know they were saying that? And they're like, oh my god. You're like,

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yeah, don't worry about it. So anyways, I think this would be a better framework for how you could

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walk through it. If you want, I'm happy to hop on a phone with your team and walk them through it.

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Do a couple calls after that. Just kind of like, make sure they're getting it. When you do that,

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do you think the person whose business you did that for will not try and offer to help you in some

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way? Of course, they will. And if you're like, dude, I don't know how to run YouTube ads. I only

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know how to run Facebook ads. They're like, dude, whatever you need, I've got you. We'll hop on. I'll

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like, I'll fly out or record the ads with you. I'll make sure you get it right. That's how you

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provide value to people. Like, that's how you get connected to people who are out of use that you

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actually have value, which means that step one, get a skill. And then you keep trading that skill

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until you have more skills, until eventually you can trade it a more valuable skill to somebody

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who needs it. And it's the opportunity. If Joe Rogan for whatever reason wanted to reach out to

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me because he was like, I really want to know how you target low-mig market companies for minority

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investments and how you run your portfolio. I would jump because at that point, I have a perfectly

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match skill for the thing that he needs.
