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What's up everyone and welcome to the Jim Secrets podcast. We're gonna be taking brief excerpt from the

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Origin story and talk about something that's been riling our gears

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So recently Laila and I have been

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At it, you know

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Not not romantically. Well, not not romantically. Whatever. Anyways, the point is

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We've you know, we've had a a flurry or an influx of

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Applications to work with us, which we're very grateful for and you know, I mean, that's that's what it's all about for us

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but

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What's what's been interesting for us to observe is

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Just the preponderance the overwhelming amount of marketing agencies who come in through our funnel

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It's just mind numbing and what's really interesting and this is what we're gonna try and make oh try and make the

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Topic of this podcast is guys who have gyms that are struggling

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who own marketing agencies

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who sell to you guessed it other gyms and

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It's I mean there's so many things that are like layered in this so we're just gonna try and peel this back

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so first things first they started a gym and

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then they learned some bit about marketing and

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And then it probably started working a little bit for their gym and then it stopped working because then they didn't know how to refresh copy or

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Change their offer or

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Refresh the creative or have a conversion process that worked and was reliable or they didn't know how to scale it with a team or for

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Ready reasons whatever right, but it started at the beginning and it worked and then it stopped working and so then they thought okay

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I need to make money so then they started selling their services right now

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The crazy thing here is that what they really needed to do is focus on their gym because if their gym was making $50,000 a month

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I guarantee they wouldn't have started the agency. They'd be focused more on their gym and then maybe thinking about opening another gym

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but

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That wasn't the case and so then they split their attention and then made two shitty businesses instead of one

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Oops, okay, well, I guess this one's explicit anyways, so two crappy gyms. I started to crappy businesses instead of one because they split their attention

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Russell when he and I were talking about this he was like he's like you know it took me from 3 million a year to 30 million he was like

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Focusing I had eight different businesses and at my max

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I had 12 businesses going at one point

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I could never crack 3 million

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He's like he was only until I got rid of all of my businesses and only focused on one

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That my business exploded and that was a really big lesson for me too because you know, I mean luckily

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I was just bad enough a business that I only did one

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But I definitely had the you learn most entrepreneurs do but

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Speaking from experience here if you have that that that

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I don't know that temptation to start something else because your for

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Curipusness is it working

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You're just gonna have twice as many problems now instead of just one time as many and you're gonna spread yourself too thin

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And then nothing's ever gonna work and you're gonna feel like you're spending wheels

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I've seen so many people do it. Please don't do it and if you're in that situation

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Just pick one and I guarantee you that you'll make it work if you only had one to focus on now

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The transition so

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Includes food prep companies. I can't tell you how many gems start a food prep company

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Because their gym doesn't make money and my second question to that is does your food prep company make money the answer is always no right?

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so

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So so we're peeling back the layers on the the dual marketing agency slash gym owners who are applying to

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Work with us. So the first thing is they shouldn't have two businesses, but they do and so okay

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So we're just gonna forgive that one or at least we're gonna move past that thing and get to the second layer of

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Why this is ridiculous?

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these guys

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Are these marketing agencies have a gym that they're incredibly personally invested in and are unable to get results for

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And still feel morally okay about selling their services to other gym owners who don't know the full picture and

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Like you kind of think about that for a second. It's like if

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It if you knew that like your gym was struggling like

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Isn't that wrong?

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You know like it's that like I mean, I don't know. I would I feel bad about it

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Um, and so obviously for us, we don't work with any marketing agencies because like it's really hard to forget something that works

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And even if we said hey, you can only use this for this gym. It would just be really hard to take the stuff that we do that lights everyone's gym on fire

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And by that, I mean like blows it up and fills it up in 30 days, which is what we do

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Um, and then all of a sudden not be able to do that and start marketing as your own business. So

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You guys love that you're listening to the podcast if you ever want to have the video version of this which usually has more effects more

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Visuals more graphs, you know drawn out stuff sometimes it can help hit the brain centers in different ways

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You can check out my YouTube channel. It's absolutely free to check that out if that's what you are into and if not

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Keep enjoying the show

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We don't do that

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So if you have a marketing agency and you have a gym

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Closure marketing agency and we will help you out. So that's that's that side note

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But here's the great epiphany bridge that Laila pointed out and she was like this is really what it's like and

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She said it better than I will so I'll just let her explain what the equivalent of what the equivalent is in fitness

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For what this isn't fitness business when you have a gym that isn't working or worked for a little bit and then stopped working

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And then turning around and selling your services to other gym owners who are unsuspecting

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When you know that eventually it's going to stop working because you don't understand the fundamentals of

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Marketing instead of just understanding a couple of tactics or a couple of things and go

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So I had this epiphany when I was driving you go pick up dog food today really exciting

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But I got it from Whole Foods trying to give him some like organic dog food anyways, so

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My epiphany was basically like we all know that one girl that did a bikini competition and everyone's like dude

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She got fat after like she got fat after she did that competition and then yet

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We see her promoting herself as a bikini coach and she consistently gets a new clients and then suddenly

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We start to notice the trend of that all of her clients seem to get fat after they work with her

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And so it brings me to the conclusion of exactly

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Right, so this bikini coach not only is coaching other people whom she should not be because she

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Yes, can get them to a competition, but what's the point in doing that when we all know they're going to get fat after?

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So she's doing this while she's coaching these girls

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She's also searching for a coach for herself because she's like, I don't understand why I got fat

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And I don't know how to not get fat again and like I just keep getting fatter and so she's doing this while she's still

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I don't understand why my ads aren't working that used to work before they don't work anymore. What's going on right?

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same concept so what she does did before doesn't work anymore so

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Her capacity to help them any further than that show is

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No, like there's nothing more she can do for them, right?

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But she's going to pretend like she can anyways as she searches for somebody else to then help her so then in return

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She can maybe help them

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But that never works. So that was the epiphany that I had that's like most of the companies

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So they come to me well they come to us, right?

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But I'm the first one who talks to them and they're talking about how their gym doesn't work

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They had offers that used to work

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But the offers don't work anymore. They're ads don't work anymore. This doesn't work anymore

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And I'm sitting here stalking them on Facebook because I do I

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Start hard so that I don't have this happen, but

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Sometimes it does and what it does then I'm like, dude, do you have a marketing company?

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And then it comes around and then you know, they're like, ah, well start really a bit and then they're like crap

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And then it comes down to yeah, you know, I helped 15 20 gyms market their gyms

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And it's the exact same thing because they're telling me that what they're doing

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What and what they need help with doesn't work anymore yet. That's what they're selling to these gyms

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And that's exactly what the bikini coach was doing

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She's selling her plan that took her to get to the show and then she got fat after and so they're selling you the ads

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That took no where they are and they're broke now. So there's your epiphany

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So yeah, if you want to this marketing slash your major C's don't do that

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And for for anyone else who is

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Watching this or watching listening to this if you're a gym owner and you're approached by a marketing agency

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Hey, I don't think she'd ever work with a marketing agency. I think she'd learn how to do it. It's not that hard

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I promise I'll probably get into it another episode

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but for now

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Move forward with caution especially if someone has only one gym and they're a marketing agency and they only have a few clients

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That's usually where they're just splitting their attention and then they do neither of them well

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And if that's you stop doing that anyways lots of love to everyone. Hope you guys have an amazing day night after noon

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car drive wake up whatever you're listening to this and

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Look forward to talking you guys soon

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And if you want to find out more about how we do what we do and how we fill gyms in 30 days in every single market that we go into

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You can go to gym launch secrets

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dot com forchless quiz and we will catch you on the other side and you'll get four free case studies

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That'll show you all a bunch of cool stuff and if you want you can apply all right. Thank you soon