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What is going on everybody? I've got a short little tidbit for you today and it comes from

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I've been diving super deep into

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Ashburner books and kind of like history of entrepreneurship like some of the huge startups

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I'm kind of studying those entrepreneurs CEOs, you know, and now billionaires and

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I it it brought into clarity one of the things that I think is difficult to define as an entrepreneur

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which is like what is your continued role right? And so I call this the real job of the entrepreneur

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and the secret defining talent and so you know for us as entrepreneurs a lot of times the secret to

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growth is how quickly can we learn and acquire a new skill before giving it to someone else right

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before we teach someone else how to do that thing so that we can move on to the next skill that we

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need to have and there's there there does reach a point where and this is just I'm telling you from

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our experience and this is not necessarily for James but this hopefully you still find it valuable

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is that there gets to a point where you want to bring people in who are better than you

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at the thing that you need right so people who actually have experience doing this thing and they're

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better than you at it and when you can find that that's like the best case scenario and so when

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that happens what is the role of the entrepreneur at that point right because this is something that

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I've been trying to define for myself which is like okay if we bring in you know Josh Giles

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for marketing he is as good and he will probably become you know much better than I am right and

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so like what is what is my role shift into and so um this is really I think this is really

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interesting and after reading all these like biographies this weekend listening all these podcasts

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of billionaires like this is just I've been deep diving into this um I think that the simplest

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way to say it is that for us the entrepreneur our role is to maintain higher standards than any

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loss so our role our job is to maintain the highest standards out of anyone else we're the ones who

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need to hold the bar and what that looks like is a lot of times breaking beliefs around what is

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possible for your team and so um an example would be so I was talking to an entrepreneur so we want

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to dinner with entrepreneurs that I met on a plane on the way home from Laguna and he was sitting

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right next to me and he was like oh I own a tech company and blah blah blah and he's in Austin

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here so we had dinner last night and an example of that was he had he's a whole bunch of engineers

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that build out you know his software or whatnot and they had four different databases and they were

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like it's impossible for us to merge them right like we can't merge them and he was like okay

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we need to do it in the next 60 days and all of his engineers said no and so not all of them but

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most of them said no and so um he actually on the spot let go of the two or three people who were

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the biggest naysayers and then he looked at the rest of his team he was like here's your two month

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severance and he looked at the rest of his team and was like okay so if we're trying to build if

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we're trying to consolidate these databases in 60 days how do we do it and so they again said

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you know it's really not possible and so one by one he was trying to break down what does

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what does that do because he's not a tech guy he was like okay what does that wire do what is this

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wire do what is this wire do right and he was able to after having them systematically explain

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each of these things to him he's like well why can't we do this and they're like I guess we could

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but that'll probably take 16 hours he's like okay well you said it was impossible so 16 hours are

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let's do that okay and then what's the next thing right and they're like well that'll take you

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two guys three days it's like okay cool well then so we got 16 hours then we got three days

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all right we're we're getting there right and so he was able to actually get the entire thing done

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the databases all four of them consolidated into one within 30 days and it was because he believed

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that it was possible right and one of my favorite things from Elon Musk is when someone tells him

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that it's not possible to do something it's not possible to build a car that's electric that's

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faster than gas it's not possible to make it achievable on certain you know level he says break

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it down to physics that's what he's asked of he's like break it down to physics and it means like

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physically wise and impossible and usually when someone breaks it down to physics it's not

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possible right it's just a limiting belief and that gives that goes to show you the level of of what a

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super super super high entrepreneur like Elon Musk believes is that he just doesn't really believe

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anything is impossible right like unless it's physics like unless the laws of physics say that we can't

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do it there's no reason we can't and so as entrepreneurs a lot of like what we have to do is we have to

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we really have to be the first to believe in the impossible right we have to think like okay how could

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I give every single customer personalized video every single morning right like like start asking

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these huge questions and thinking like why is it impossible like let's go from there right and so

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we have to maintain these standards that no one else will maintain right and so as we grow as a

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company one of the interesting things is that and this is I'm partially making this for my team

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because they don't have to watch all of our stuff but they end up watching a lot of my stuff

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is that in order to move up right in a company and this is why the second half is in the secret

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to finding talent right real Eagles is that the the person who's highest up in an apartment or

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division should be the person who has the highest standards right if I have somebody who's directing

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customer service and Lily this is nothing to do with you I love you you're awesome but I'm saying

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as an example if you had somebody who's directing customer service and they have standards that are

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let's say out of 100 their standards are 80 right and then there's somebody else who's below them

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who has standards that are 90 for what customer service should be like how good should it be

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how fast should we respond how cordial should be how knowledgeable should each of our you know

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representatives be right and so if that person is a 90 and the person above them is the 80 that person

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is a 90 should be the one running in the department because they are going to have a higher standard

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of excellence than the person is leading and so me as the entrepreneur should identify that

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and say like okay you should be the one holding the mantle right you should be the one holding

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the torch and so our job as the entrepreneur is to identify the people who have the highest

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standards who are the ones who are like are sticklers for everything being perfect right for being

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amazing like why wasn't like great that was good how can we get better right is having the people

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who ask those types of questions because those are the ones who are going to do the job that we can't

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do at a certain point because it is big because the organization grows beyond me being able to handle

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every customer service call me being able to handle every sales call me being able to you know

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manage the product development right like all of those pieces I need someone who's going to have

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as high of a standard of excellence as I do right because obviously it's it's it's it's our company

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as entrepreneurs it's our company it's our business and we're going to care more about it than

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someone else does but there is a point where you find people who care about that thing

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you guys love that you're listening to the podcast if you ever want to have the video version

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of this which usually has more facts more visuals more graphs you know drawn out stuff

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sometimes it can help hit the brain centers in different ways you can check on my youtube channel

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it's absolutely free to check that out if that's what you are into and if not keep enjoying the show

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as much as you do and so our job is to maintain these really really high expectations right

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that's our job and then to break the beliefs of those who are underneath us in the organization

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we're following us to make them believe that it's possible right and ask the questions that are

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big and say like why not why can't we right like why is that not possible why can't we um here's

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another another really good one that I that I that I a good store the illustrator says so I think

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I may have told this but I think it was something that broke my beliefs so thoroughly that I hope it

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breaks yours so um for my brand of people in humans ladyboss they had they they they had a huge

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campaign and it and it totally crushed and it and I mean like it took off right and so they

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within so within like a matter of a month and a half they quadrupled their business

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and they had a big business already they had any figure business already and they quadrupled it

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right and so what had to happen is that he had to hire 30 support reps in 14 days and so every

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single time like every person up to that point when they were like if they were trying to build

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that department before this explosion had happened they probably would say what's reasonable like

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what's reasonable for us to do it would be reasonable for us to hire an on board one or two people

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a week you know that might be a reason and that's still a fast rate right that's fast but that's

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reasonable to believe and so it doesn't take a super person to believe that that's possible right

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but he chose to believe that we because of necessity that we have to do this in 14 days otherwise

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this huge thing is going to block on our faces and so he sat down and met with group interviews

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for 14 days and hired 30 customer service reps to maintain to maintain this huge explosion that

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happened and keep it where it needed to be right and so a lot of questions are a lot of standards

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that we have to maintain as entrepreneurs are around speed how quickly can something happen

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right some people believe that it can't happen that fast why break it down to physics why can't we

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right Sheryl Sandberg who's the CEO of Facebook oversaw the company going from I think she had

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four employees underneath of her to 4,000 within 24 months it's possible right it's possible

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and so we as the entrepreneurs have to believe that and then break the beliefs of those underneath

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of us and that's a speed that's that's all that I just talked about is is beliefs around speed and

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how high of a standard while I maintain as how quickly can we achieve the goals that we're setting

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up to achieve right another one would be around like product excellence like how good can it be

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right and so like an example of that would be you know if we're coming out with like the concept of

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us doing beta tests for anything is completely like novel I don't know anyone in in our space at

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least we even does that right not really not not in a measurable way otherwise they're just using

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as a market play but like really legitimate like okay let's take the the best people let's consolidate

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the information let's modularize it let's provide it to people who aren't doing well and let's see

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how they do it in a measurable way using the same film and methods that we were planning on using

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and if they don't achieve the outcome then we fail and we need to do it again and we need to do it

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again and how many times you need to do it I don't care until it's right right and so it's like having

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those beliefs at the end of the day is the real job of us as entrepreneurs is like how high of a

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standard can I maintain for my company and our products and our delivery and how amazing can our

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customer service be and for every person who tells you it's not possible ask them break it down

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to physics why not why isn't why is it impossible right it's not possible given the belief set

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that you have right now given your experience that you have behind you but that experience that

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you have behind you hasn't no way any impact on what is possible right and making people believe

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that and so if you want to move up in gym lunch here's my little plug for our firm place

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you want to move up in gym lunch like you have to believe in the impossible more so that anyone

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else does you have to have a higher standard of excellence and how quickly things can get done

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and how well they can get done because most of the time it's just our beliefs that stop us right and

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so a lot of us have these goals and we say I want to hit this by by next year right and then the

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question is why can't we do it in two months like break it down to physics why can't we do it in

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two months what would need to happen first to achieve that in eight weeks why not right and so

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when you ask those types of questions and a lot of times it is asking the right questions you get

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the right answers because it's not the conventional answers because conventional answers are usually

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conventional wisdom and conventional wisdom uses you all right because that's why most people have

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conventional results which is why everyone has this fierce competition in the middle because no one

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knows because there's following conventional wisdom right so you need to be unconventional because

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you have to have the strongest beliefs out of everyone else in your company about what is possible

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right and it's everything right and that's and that's our job is to continue to break our own

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beliefs and then break those of our team in those underneath of us and then finding the people

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finding the true players who believe what we believe and then they can then translate that conviction

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over to their teams and break those beliefs on your behalf and that's really how you're able to

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scale a company at a fast rate and then maintain a level of excellence because one of the hardest

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things as you scale is maintaining quality of service quality of product quality of all these things

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and so anyways I hope this I hope that you found this valuable for you in terms of

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growing your gems and whatnot and finding and identifying talent as you need someone who

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believes more in customer service than you do who's stronger than you are who believes that

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like how high of quality should it be and if they believe that it should be higher than you

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believe then you found the right person right and he was constantly questioning how can we make

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this better why can't we right if you can throw a like and you know maybe even drop a comment

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if you're feeling super generous I appreciate it um anyways uh that is what I think as as we continue

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to evolve it's no longer about skills um for for me uh that I need to acquire it's more about how can

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I continue to push the limits of what's possible and then make those who are underneath of us believe

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that when I say underneath those I mean worked hard not underneath in any other way um but really

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those who are side by side with us walking this journey um along with us to the promised land

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like how can I get them to believe what I believe so anyways guys have an amazing day have an amazing

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Monday and uh for those of you who are gym lords uh the Super Bowls on Friday be there bye