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Hey, what's going on everyone and we're having a magnificent, fantastic Monday.

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I have four different things that I wanted to talk about and I'm going to combine them into one story that hopefully should be epic and awesome.

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So, I'm going to listen to it in a few things from a recent failure.

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So, not that long ago, I want to say three weeks ago, I was invited to speak at a mastermind for online personal trainers.

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And so, it was interesting because there's a lot of things that now when I look in retrospect that didn't go right.

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But anyways, I had a three hour speaking block, so it was a very long block of time.

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And so, I was asked to kind of teach for most of it and then kind of make an offer at the end for some of the secrets which some of you guys might know is our whole training on how to sell supplements and how they just make you far more money and help you.

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Our customers and monetize your customer base a lot better. That's the short pitch.

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But anyways, so I spoke there and everyone was like absolutely blown away like the vibe in the crowd was amazing for the first two hours.

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And then I kind of did this kind of like, I want to say half-assed pitch where I kind of like to skip through a bunch of stuff and then it was just like, yeah, and here's a stack and you can get it for that.

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Because in my mind at the time, it seemed like well, obviously like to do all these things you need this so like you should get it, right?

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And it was horrible. It was horrible. I bombed.

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And like I started getting peppered with questions on stage about like why are there three grams of sugar in this?

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And like, why did you use superloses to ask the team versus the CV about well, you know what I mean?

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And they were trainers talking in this way.

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And like, I know because I've been doing this a while that they just like haven't moved far along enough with their business.

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And also they haven't talked to Trevor Cashy for him to break all their beliefs around all of those things with science, right?

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And on stage, it's not like you have the time to like sit down and break every one of these individual beliefs.

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And so it was just like absolute disasters horrible, right?

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It was literally like probably one of the most like momentous failures I've had in a while.

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And so as I was sitting in the back room and I just felt like and I was I was kind of like trying to like on it myself and think like how am I feeling about this right now?

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Like what are my emotions that are feeling right now?

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And the honest truth is that like after a failure for me, it's just rage.

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It's just anger right now. I was thinking about that and thinking about other people that I know when when when something doesn't go their way,

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they get sad or they get ashamed or they get embarrassed. But like and then it goes until like depression and sadness rather than anger.

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And I don't I don't know if I have like I have the belief that I think anger is a better response because like people who are sad don't do anything.

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People who are angry become obsessive and want to fix things. And so I think that's always been my like driver.

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And I get excited when I have that kind of anger because I know it's about to lead to a big period of growth.

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And so any who I like first thing that I wanted to cover is just like one.

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Are you matter you said when something doesn't go right and then how do you process that internal right?

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That's the first thing. And if you feel you're like there's some of these people who get depressed or get sad, I would say like maybe if like I mean maybe it's great to just have zero positive negative emotions.

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This is so great for opportunity of improvement. But like for most of us for human and like something's going to happen.

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And for me, I think getting pissed off and being angry at myself about being inadequate and thinking like what did what like what am I going to learn from this?

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Because if I don't learn anything from this and this failure and this feeling is in vain, right?

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And so that was the first thing and the lessons that I want to share with you are the things that I learned afterwards which led to another presentation that I gave on Friday, which was a huge success.

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I kind of walked through the things that I didn't learn. So the first is no more half measures.

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So if you ever have the opportunity to do something, you either do it all in or you don't do it at all, which means that I should have when I went to that mastermind or whatever when I did that presentation, I should have either said listen, I can train and teach or I can pitch which one do you want?

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Like I can't do a havesie. I can't do a middle because middle grounds don't work. So no more half measures.

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And so I make these videos just as much for myself as I do for everyone else because like I want to remember these lessons as I continue onwards.

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And so that was the first one is no more half measures. Either go all in on training or go all in on pitching.

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Now the next thing that happened is I had this event that was coming up, right?

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And so this was a GSD con. And so that was my Garcia's event and I had a one hour speaking slot.

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So you would imagine that the first one I was kind of positioned a little bit better and I had a longer speaking slot so you would think that I would have sold more.

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And the reality is it wasn't even close to that. So I went to my Garcia's event and it was a full one I was like no half measures like I'm 100% going to pitch and that's how this is going to be.

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And what was interesting and this is what's crazy and this is a belief that was shattered for me that I want to shatter for you so that you don't have to get on stage and suck or get in front of a group and suck.

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Is that after I had the presentation with Mike where I did 100% of pitch and it 437 slides and 60 minutes I mean like it was aggressive it was vibrant.

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I had so many messages after that pitch of people thanking me for the presentation and how much value they got and how their minds were blown.

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Because what happened is that in that 60 minutes I did the real thing that matters which I was able to break beliefs which is how you suck right.

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The first time I did it where I was training I was giving people tactics right.

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But the thing is is I didn't break their beliefs first and if you give people tactics without breaking their beliefs about whether something is possible they don't act on them.

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And so I was doing ultimately a disservice to that entire community because I was not able to pitch them sell them on taking action in order for me to actually help them.

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And so that first community I did a massive disservice to them by a doing a half measure not going all in right and secondly by teaching before breaking beliefs.

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And so that has probably been one of the biggest lessons that I'm going to like it's etched on my soul right now because it's so recent and so fresh for me.

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And so like when I went to this event like I'm telling all of you this because it was so huge for me like I had so much positive feedback.

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I had more positive feedback from me pitching than from me teaching which is insane to me right.

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I mean it's still insane to me and I'm still like reeling from it because it's like my mind is blown right now.

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Most nation real quick if you are a business owner that has a big old business and wants to get to a much bigger business going to $50 $100

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plus we would love to talk to you and if you like that we would like to hear more about it go to acquisition.com and you can plan anywhere on the page and talk to one of our team and see if we can help you get there.

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But I have so much positivity and so now I'm like deconstructing why it is and because ultimately the highest level that you can serve someone in any defined period of time is breaking their beliefs about what's possible.

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The biggest thing no matter what anyone says about why gym lords and legacy is so valuable is because you see other people that are just like you making four times more money than you and you're like holy shit I can do this right.

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That is the biggest thing same thing with gym launches you get in there and you see all these people were in 30 grand 40 grand 50 grand in the first go round and you're like holy cow.

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This can happen for me like I believe this and that belief is broken I could have given all of the click here click there this is the ad you should run this is how you do a sales group but until I break the belief nothing happens.

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And so if you want to serve your people you want to serve your community you want to serve people who are coming into a brand new it is honestly and I believe this now even more to my core it's obligation to sell them because that is how you will break their beliefs into actually helping them achieve what they want because I can tell you from the room that I did with Mike RC versus the room that I did with the first event.

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I'm going to help so many more gyms now use these systems to actually grow their gyms right versus now I walked away from a stage and they're going to just keep living their lives and that's going to be that right and so like never be afraid to sell if you do it well.

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And so the biggest thing is like when you're selling people feel weird about selling and like even myself like I mean like I like I'm human too and I think like no I'm just going to buy a shit load of value and then obviously I'll just like make an offer and they're going to want to buy because I just provided so much value but it's not true.

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It didn't work and instead I just broke all of the major beliefs around selling product selling food selling things besides service at your facility that everyone was like oh my god you totally changed the way I see my gym I totally see it as like another distribution center for myself like I have this network of people that I should be monetizing in additional ways and like their beliefs were broken and by extension their life was changed and the amount of value that they were able to get from the presentation in 60 minutes was fine.

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It's a far superior to any single tactic I can teach anyone and so if you're in your selling process right and mind you in the 60 minute presentation I didn't provide any tactics because I didn't have time.

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Like all I had to do all I was focused on was what are the major beliefs that someone has or why they should insult someone which the first one is like well there's no money in it.

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Well let me show you why there is and then like well how is this actually helping my customers and then I show them why it actually helps their customers and give lots of belief cases on like how this person wasn't paying enough now they pay more they pay more attention they're more invested and they give better results right just over and over and right and then third how do I get my team involved how do we get them bought in well I don't think my team can be invested well let me show you how you can actually pay them more get them more invested and so then by extension you can have better people you can retain them longer they get more they get more engaged and then they stay more invested in the community right oh my gosh that's

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a belief this broke and then finally how this actually works right and how this works is really where you present the actual opportunity to vehicle that you're you're providing to solve the like cool so this is all possible and if you want I can tell you how we do it and then that's kind of like what introduces the actual the picture the solution and so when you are selling someone in person I want you to have the conviction that like your goal is to break their beliefs it is not to talk to them about their macros it is not to talk to them about the workouts it's not to talk about the programming it's not to talk about any of that shit

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it doesn't matter right it doesn't matter because they don't believe you yet right and so you have to break the beliefs first

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you have to break the beliefs first and then you can present the solution I did it backwards I presented the tactics

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in the solution before breaking the belief which is like such a fundamental area it's such a new mistake

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and I just want to tell you that I make them too right and it sucked like I got out that I was angry I was

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so pissed off it turns so negative so quickly I was like on stage for another hour just like

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I mean it was ugly like these girls like why only do or get you know this is I don't I

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preach not selling supplements like so what should I do and I was like don't do it next and

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there she was like I can't believe you'd say that I was like I don't have time to break your

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belief right now you know what I mean and that's what I should have done in the whole presentation

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with breaking all the beliefs rather than teaching the tactic and then all my questions that I had

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were all their limiting beliefs around why they couldn't do it and so I'm telling you this so

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that you don't make the same mistake whether you're pitching in person you're pitching 101 or

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sorry pitching in big group you're pitching 101 is that you have to start with the beliefs you

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break the beliefs and then you can change someone's life afterwards and you can give them to do this

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do that but don't do it backwards and don't do a half measure don't sort of tell them what you're

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gonna do and then sort of present the offer like you have to full on commit to breaking beliefs

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and the thing is and here's my belief that was broken is that I believe that people would see me

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as salesy or that people wouldn't believe that I that I was providing value when in fact me selling

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and breaking their belief was the biggest value that I could have possibly done in a 60 minute

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time table so anyways I'm super excited for those games who are coming on you got

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30 40 gems who signed up just from that presentation which was awesome and I'm talking to those

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guys tomorrow which is super cool but anyways I hope this is valuable for some of you guys and

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hopefully this breaks a belief of yours about selling in general is that like if you feel like

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you have to get into that stuff you don't like people of value beliefs being broken more than

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anything else in the world when people go to Tony Robbins big events like UPW what happens

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he doesn't give you any tactics he only breaks your beliefs because once you break someone's

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beliefs you can change their life because you change the way they see the world and the way they

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process information if you've known anyone who became like a boarding encryption or somebody who

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changed religions and then went all in on that on that new thing right you notice the way they change

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everything about their life changes the way they talk the way they dress the way they the way they

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perceive the world the way they act all of those things change as a result of the belief being broken

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you could have given that all of the reasons and the tactics for them changing the way they

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see the world being nice and all that stuff but it's not until the belief is broken that the

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subsequent transformation occurs and so this was a reminder for me and I'm making this just

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as much for myself as I am for you is that like when you go go all in no half measures sell all

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the way break everyone's beliefs so that you can help them and they will perceive that as the

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biggest benefit you can possibly give someone is breaking the belief so what is possible so anyways

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I love you all hope you are as an amazing day and if you're a gym owner you should you know

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that's because we're going to avoid it anyways be easy and I'll get you soon