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And I say that because if you were the entrepreneur, then in the beginning,

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your responsibility is to let other people know about your stuff.

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If more people know about your stuff, more people will buy it.

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That is a promise you can take that to the bank.

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Welcome to the game where we talk about how to get more customers,

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how to make more per customer and how to keep them longer.

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And the many failures and lessons we have learned along the way.

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I hope you enjoy and subscribe.

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Okay, here's something you do very well.

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This is where I think the offer and the lead things sort of marry one another.

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I'm watching you.

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I listen to you and you either do this unconsciously, which I doubt.

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The best people that I know that are entrepreneurs of any type.

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Okay, you can even go to jobs and I can argue he was great at it.

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You can go to musk I can argue he was great.

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I think you can go to a hardcore selling person like Ellison or whatever.

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Okay.

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They know how to frame.

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Okay, Alex, you're an incredible framer.

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Okay, you know how to pre-frame something before you do it.

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You know how to create the frame when you're doing it.

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And then you know how to post frame.

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I'm amazed blown away like a great speaker walks out on a stage.

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They pre-frame what's going to happen there today.

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Then they sit in the frame with you.

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Then they tell you what just happened.

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Yeah.

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Okay, this is just something most people are oblivious to.

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And if you're not good at it, you may get a close and not get leads.

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Right.

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If you're not good at this framing stuff, your ad's going to suck.

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Right.

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If you're not good at this framing stuff, your affiliates aren't going to offer it

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correctly.

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So all of this fits in there.

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I'm good at very few things.

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I'm a really good framer.

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No, no, I'm a really good framer of messaging of I framed you in the beginning

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of the message.

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I just framed the complicated thing you just called it.

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So I reframed what it means.

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Are you conscious of that?

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Do you teach it?

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Do you think it's something that most entrepreneurs and salespeople, entrepreneurs

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and or salespeople are not aware of enough?

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Yes.

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In terms of teaching it, I don't.

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I think that good for I think framing to your point, using a different

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we're just contextualizing.

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I think it's I think it's a teaching skill.

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And so what we're saying is like, I said this, this is what this means.

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It's like I'm translating this because you might speak in techno jargon for

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whatever the thing that you're selling is.

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And they're like, you just said a lot of words and like, it means your house is

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going to be protected.

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Right.

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That's what this means.

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Could I give you a little example?

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Well, can I give you a little example of a frame?

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Your launch.

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Yeah.

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You framed it as, here's everything that's going to be everything is going to be.

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Here's going to be and then and it's free.

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Yeah.

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So you created a particular frame and then you stepped out of it and shocked them.

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Yeah.

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But what you did is, first off, you have a generous heart and that's why you really

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did it.

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But let's also be honest, you created this massive value frame.

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This would cost you this.

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This is how you did it.

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This would do this.

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This would do this.

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And then emotionally, because you were emotional about what you were giving

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them and believing it so deeply.

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Yeah.

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But then you kind of stepped out of the frame and went all that.

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Yeah.

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Bam.

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And now you're back in a new frame, which was a value gift, generosity.

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Now everybody leaves the launch.

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It's super important.

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I don't even know if you know you did this.

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I mean, I know you know what you were doing, but I don't know if you know what

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that led you have built a reputation of being someone who brings tremendous value.

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Okay.

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That's one thing.

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Tremendous value, well prepared, articulate, you know, cutting edge.

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Clearly does this isn't talking about theory.

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That was the frame that was going on the entire launch.

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And then you stepped out of the frame and became a Jesus figure.

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Literally your frame changed, kind, generous, giving, philanthropic.

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And so you get this great value frame and then you stepped in.

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You guys all know what I'm saying in other words, you created great value.

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Then he stepped out of the frame and gave it to you.

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And that's, that's, it's an, to your point, an irresistible offer when you do it that way.

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Were you conscious of that?

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And when I explain it back to you, do you see what I'm describing?

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Yeah.

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You used to use two frames there.

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Yeah, 100%.

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Pumping the game.

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Is that what you call that?

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Well, it's just a phrase I like for him.

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And it was so good, Alex.

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And I'm, I'm, I'm, it was so good.

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It's going to make it really hard for anybody else to launch a book.

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Hopefully, no, it's really hard.

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You changed what that frame looks like now.

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And honestly, I wanted to honor the book because of how much time I put into it.

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And so I put, I put probably 200 hours into the presentation.

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But I put, I put 2000 hours into the book.

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And so it was only 10% of my work from the book one to the presentation, even though the

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presentation was a, you know, a big, a big thing.

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But to your point with the contextualizing, like if I said, here's this thing, enjoy it.

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People don't know how to process that.

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Yes.

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And so it's breaking it down so that they can understand how, how this will actually benefit their lives.

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And if I can, my hope was that people would at 12,000 at 5,000 at $3,000 as I price dropped

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during the, during the pseudo pitch that people and I got messages after being like,

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dude, I was there at five.

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I was, I was in.

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And so it's different than giving a free gift.

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I wanted to give a $12,000 gift to every person that was there.

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But I had to justify why it was a $12,000 gift and why everybody would have paid that.

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But then instead got it for free.

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But Alex, what I'm saying is that it was brilliant.

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And by the way, very generous of you.

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But this is something in the sales process.

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I don't think most people that they're giving away their product.

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They've not created a frame of its value before it's reduced to the access point that

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you can get it at.

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And that's something all of you, just the concept of what we're describing.

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You've all got to start to understand are you're not going to be as great as you could

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be. You're not going to be the goat at what you do.

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I want to go to, I want to go to some of the things you've, you know, here's something

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a guy said recently, this dude said, there's a moment when every boy realizes no one's

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coming to save him.

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And that's when he becomes a man.

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And some boys never get there and stay children forever.

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That guy was you that said that.

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And it's important when we step out of this like this stuff matters because no one's

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effing coming to save you.

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No one's going to make you better at your business.

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No one is going to get you to be a better persuader of people or framer of people

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other than you.

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And I just feel like that's one of the more profound philosophical comments.

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There's a lot of grown men and women that are still boys and girls because they think

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someone else has come into change their life.

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You say otherwise.

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What would you say to someone who's still living in that delusion?

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Wake up.

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I mean, reality probably stares them and start contrast what they want.

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So they're like, it's, I use the blame finger a lot, which is that power, power

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follows blame.

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And so if you blame the government who you think is supposed to save you or you blame

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politicians who you think is supposed to save you or blame your company that you work

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for who you think is supposed to save you or you blame the market.

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It doesn't really matter where your parents.

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The whoever you blame is the person you ultimately give power to.

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And I find that really interesting because when I was, that my moment of figuring

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this out was when I was 19 and I was really resentful of my parents, specifically this

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instance was my mother.

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And I blamed her for the way I was acting.

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I was like, well, she parented me differently.

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I wouldn't be this egotistical and arrogant when I'm, and I realized that I actually was

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giving the person that at the time I disliked the most in the world, all the power

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of my behavior.

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And so I was like, so that idea sickened me that the person I disliked the most, again,

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at the time was the one that I was actually giving my leash to.

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And so I was only acting in response to this leash and then, and, and willingly voluntarily

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giving her all the power of my life and all I was doing is reacting to what this

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person did or what the government does or the politicians do.

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And so the first, I mean, I've said this before, but the, the first two words of getting

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out of poverty are my fault.

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And the thing is, it doesn't actually matter if it is your fault, but it is your

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problem.

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And so you have to solve it because no one else will.

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And so that, that, that allows you to actually do something about it.

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And so that, that's been, I'm a big believer in operationalizing and only thinking

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about things through actions rather than feelings because the feelings come and

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go and also they are justified or unjustified.

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It also is irrelevant because like if you make a hundred cold calls, whether you

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hate it or you love it or you're meant for it or you, you'll, you'll, you'll never

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want to do it for the rest of your life.

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If you make the calls and you practice the script, you'll get business.

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And you can also get business and make money even if you don't deserve it, which

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for me was actually a really comforting point because there was definitely moments

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in my life where I had tons of self-loathing, didn't think I deserved anything, blah,

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blah, blah.

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But the idea that I could still have it anyways and not to serve it, if I only did

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the things that got it was like, it was kind of like in the, in the weightlifting world

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that the iron is the iron, whether you're black, you're white, you're a woman,

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500 pounds, 500 pounds.

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And so like the actions that create success are often are kind of the same way,

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which is like the hundred phone calls or the hundred pounds on the bar, the work

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just needs doing.

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And it doesn't, and I think it's, it's incredible.

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It, for me, it's really inspiring that anyone can do the thing and get the result

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no matter how they feel about themselves.

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And I think that's really freeing.

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And so to the person who is still plugged in and waiting for someone to save them,

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someone will save you, but it's you, future you, the better you, the person

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that you've been waiting to become.

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Bro, you almost look like a somber look on your face when you say it.

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Say that because like you think so many people just aren't going to get that.

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Or do you say it because it's just so obvious to you at this point?

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I think it's because I've been there.

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You know, and so that's, that thing, that's why, you know,

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my tone probably changes when I talk about that stuff.

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But like, I mean, the reason I make this, the, all the content that I do is because like,

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I get it, like it, I mean, it's tough.

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Like it, I mean, it, the thing, the rocky cutscene lasts two minutes in the movie,

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but it can last five years in real life.

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And it's not, and there is no background music, you know what I mean?

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And there's no audience waiting to cheer for you and you don't know that you're

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going to beat Apollo Creed.

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So you're in it for five years.

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And I think the hard part of entrepreneurship is the uncertainty that you don't

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know if it's going to work out.

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But taking to the other natural extreme, if you did know and you were guaranteed

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that it was going to work, it wouldn't be worth it.

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So we want something from a world, we want to guarantee you from a world that

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doesn't give any.

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And the fact that it doesn't give a guarantee is what makes it worth it.

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Bro, bro.

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My nephew's got an auto detailing business.

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He just started and he calls me, he calls me Uncle Eddie.

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I just don't know whether or not my business is going to work and happen.

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And I said, well, I don't know whether it's going to work or happen as well,

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but I know that if you did the work, it's likely to happen.

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Yeah.

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And I go, but are you willing to do the ugly?

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Yeah.

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He said, what do you mean?

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I said the ugly ugly.

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He goes, well, you know, I said, so your existing clients, do you have an affiliate

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program when they can refer you people?

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He goes, actually, I do for every one of these, they get $25 or whatever it was.

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I go, that's really good.

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I said, how many of you are getting from that?

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And he goes, well, I only have like, you know, 18 clients.

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So like three of them have sent me somebody.

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I go, well, if that's all you continue to do, you're probably going to have a

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difficult time to your point of the past.

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And he goes, well, what would you do?

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I said, I can tell you exactly what I would do.

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It would be inevitable.

249
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What are you doing Saturdays and Sundays?

250
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You doing cars?

251
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He goes, no, I don't have any cars to do.

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I said, well, I'd go print in a whole bunch of flyers and I go knock on doors

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where people have cars.

254
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Yeah.

255
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And he goes, oh, really?

256
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I go, yeah, I'd knock on a hundred doors a Saturday.

257
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I'd give him my flyer.

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I don't know about my business.

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Get him exposure.

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I don't know what a great job we do.

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Give him a list of my Instagram and they can see the other cars.

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We've cleaned and the other things that we've done.

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And in any way, what happens is the more you have a specific plan like this,

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where you're willing to do the ugly and run the numbers,

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your fear level diminishes to an extent.

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The notion that's going to go away completely isn't true.

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But there's something about doing the ugly thing that reduces fear.

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It not only increases your chance of winning, but you're like,

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the possibility mathematically of me losing now is rather small.

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But when you're not doing these things, the reason you're living with so much fear

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is you know the possibility of you not winning is rather great.

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Yeah.

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And so you're living with a fear that's self-imposed, self-induced, and your fault

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because you're not willing to do the ugly.

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And I think that's why sometimes when I look back at those days,

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I have that same look you have.

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There's also an internal part of me that goes, man, I actually did those ugly things

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when I didn't want to.

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When I didn't have any desire to and I wasn't sure it was going to work,

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but I was actually almost ensuring it was going to work based on the math part of it.

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Do you know what I'm saying?

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100%.

283
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One of my favorite like math equations to figure out is the input output equation to what I want.

284
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And so like as soon as you can boil down whatever goal you have into like the

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most simple version of the action, which is like, I need to dial this many things.

286
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Or I need to send this many emails or I need to send this many direct messages

287
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or I need to post this many posts of content or I need to run this much per day in advertising

288
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or PPC or SEO or whatever it is.

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As soon as it boils down to that, then it's then it's plug and chug.

290
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Then it's just then it and then what happens is action alleviates anxiety.

291
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And so I'm going to give two polar extremes here.

292
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So this is something I'm working on.

293
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But so I was saying earlier that I like operationalizing words and like what they mean, right?

294
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And so sadness comes from the perceived lack of options.

295
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That's why it feels like hopelessness.

296
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You don't know what to do.

297
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That's why you feel sad.

298
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And you can solve that with knowledge, right?

299
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Because sadness is actually an ignorance issue.

300
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You just don't know.

301
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So if you did know what to do, then you wouldn't be sad anymore because you know what action to take.

302
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Anxiety is the opposite of that, which is you have many options in front of you,

303
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but you don't know which to take, which is a lack of priorities.

304
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And you solve that with a decision.

305
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And so usually you have lots of decisions that you haven't made.

306
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And then that's why you have anxiety.

307
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And so you need to confront decisions you need to make.

308
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And so there was a point that I was getting to and I totally forgot because I get really excited about this stuff.

309
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But no, it was the fact about about action and reducing fear when you don't know you have a loose hope.

310
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Yes.

311
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And so and so once you have the clear path of like you you you solved it,

312
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which is why you're listening to this podcast.

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So you read the books and say so you can go from ignorance, not knowing to knowing what you need to do.

314
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Then it's literally just saying the first six hours of my day, every day, and I still do this.

315
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Just so you get like this habit, like I was asked once, what was what's the biggest ROI habit?

316
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Now everyone has different things.

317
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But for me, it's that the first six hours of my day, every day is dedicated to the activities that I need to do to move the business forward.

318
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I don't take meetings.

319
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I don't take calls.

320
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It's just me.

321
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After that six hours is one of my day starts.

322
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So that's when I do, I take my meetings, I take my calls and whatever.

323
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And so in the early days when I had customers, then that meant that I would work from four to 10.

324
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And then I would do all my customer stuff after that.

325
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Now where I'm at now, I don't have customers per se and so I wake up a little bit later.

326
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And I work from six until and the way that this my team schedules my calendar is they actually work from the back of the day forward.

327
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And so if I have like three meetings, they're going to start them at the last one will be at four thirty four and then three thirty.

328
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And so I have from the moment I wake up until three thirty in the afternoon to move my stuff forward.

329
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That's how I work, but I'm not an operator.

330
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Layla, my wife is stacked meetings all day long because she's running the teams and she's keeping cadence on stuff.

331
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And I say that because if you were the entrepreneur, then in the beginning, your responsibility is to let other people know about your stuff.

332
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If more people know about your stuff, more people will buy it.

333
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That is a promise you can take that to the bank.

334
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And so like if you think about it, the absolute and app trail extreme, if every person on planter is new about your business, you would make more money.

335
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Real quick, guys, you guys already know that I don't run any ads on this and I don't sell anything.

336
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And so the only ask that I can ever have are you guys that you help me spread the words we cannot more entrepreneurs, make more money, feed their families, make better products and have better experiences for their employees and customers.

337
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And the only way we do that is if you can rate and review and share this podcast.

338
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So the single thing that I have to do is you can just leave review, let's take 10 seconds or one type of the thug that would mean the absolute world to me and more importantly, it may change the world for someone else.

339
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And so the question then just becomes how to let more people know about my stuff.

340
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And that's why I wrote the book.

341
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But it's like, and I wanted to make it action oriented because either you did the reachouts or you didn't either you posted the content or you didn't either you ran the ads or you didn't.

342
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And you switch who you're advertising to.

343
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So we're talking about affiliates.

344
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You can post content to get affiliates.

345
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You can do more reachouts to get affiliates.

346
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You can run paid ads to get affiliates.

347
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You can also do all those things to get customers.

348
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And what do you think recruiting is you do cold reachouts to get employees.

349
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You run ads to get employees.

350
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You like the process of making something known is the same.

351
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Whether you're recruiting employees, recruiting customers, recruiting affiliates, recruiting an agency.

352
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How do you find out about agency?

353
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It's the same process of making known.

354
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And so right now, if you're not getting the amount of leads that you want, you're not advertising enough period.

355
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And so, and again, with the leverage thing is that you don't need to be like, we got 500,000 leads, you know, to come to for the event registered for the book launch.

356
00:17:25.000 --> 00:17:26.600
I didn't get 500,000.

357
00:17:27.480 --> 00:17:29.880
I, I did, I'll tell you what I did.

358
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I hired someone who is a director of people who then hired a director of brand who organized my mediates.

359
00:17:37.720 --> 00:17:44.840
And if we're really talking about this, right, who organized my mediates team, who posted 300 pieces of content a week leading up to the launch of the book.

360
00:17:45.880 --> 00:17:54.960
My director of people hired my internal director of marketing, who reached out to six agencies and picked the one that he thought was best suited to run our ads.

361
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And they ran our ads for us.

362
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My, and mind you, all of this came off of one thing for me, which was just we hired a director of people who then hired people who then got to think.

363
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And so 500,000 mine was more or less like we're going to follow this playbook, yes.

364
00:18:10.080 --> 00:18:14.480
And then down it went, but if you're like, well, must be easy for you to say, yes.

365
00:18:15.200 --> 00:18:22.120
But it still starts with the first action, which is if I got ahead and hired that person, I would have had to move one level down on that level of leverage.

366
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And so if you're that solo printer or you're a salesperson who works in an organization and you need to get your own leads, whatever it is.

367
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There are only four things that you can do to get leads that you yourself.

368
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You reach out to people you know, you reach out to people you don't know, you post content and you run ads. That's it.

369
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That's all there is. And if you're not doing those four things, whether it's to get affiliates, to get customers, to get employees, to get agencies, it doesn't matter.

370
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Because those are the only four things that one person can do, like other people know about their stuff.

371
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So if you're not getting enough leads, you're not doing enough of that period.

372
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It's not good. It's outstanding. It's truth.

373
00:18:54.320 --> 00:18:58.680
By the way, Sasha, have we really been going 45 or 50 minutes?

374
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50 minutes. I literally think we've been doing this for 15 minutes.

375
00:19:03.960 --> 00:19:11.240
I have never, I mean, dude, I've done 500 podcasts. I have never looked up at the clock and go, it said was 50 minutes.

376
00:19:11.680 --> 00:19:15.840
I thought it was like 15. I'm not exaggerating and I'm not letting your ass go just yet.

377
00:19:16.240 --> 00:19:21.880
Bro, I'm not exaggerating. That is the fastest freaking 50 minutes in the history of my life.

378
00:19:22.880 --> 00:19:26.880
I can't even get over that. That's nuts to me. That's how you know something is good.

379
00:19:26.880 --> 00:19:30.480
You mentioned Leila. I'm not going to let you out of here this time without talking about it.

380
00:19:30.480 --> 00:19:36.680
First off, one cool thing people don't know is like almost every single time you've reached out to me, which I love.

381
00:19:36.680 --> 00:19:41.080
And by the way, I totally want to do. I've had to say no like three times.

382
00:19:41.080 --> 00:19:44.880
Do I was like, this dude who's brain, I love picking. And I think he likes picking mine too.

383
00:19:44.880 --> 00:19:49.880
He just always asked me when I can't do something, right? And it's all sometimes like, what are you doing tonight?

384
00:19:49.880 --> 00:19:55.280
Yeah, that's why I love that. But it's always includes her.

385
00:19:55.280 --> 00:20:01.480
Yeah. And I mean, look, you're brilliant. Okay. Let's just be honest. Okay. You are.

386
00:20:01.480 --> 00:20:06.880
And then I watch her stuff. And I'm like, dude, she's freaking unbelievable. And I know you play different roles.

387
00:20:06.880 --> 00:20:10.480
But I actually posted something about today. I just want your take on it.

388
00:20:10.480 --> 00:20:14.880
By the way, one of those other pointing at the other person is their objection for their life.

389
00:20:14.880 --> 00:20:17.680
Some people point at their significant other as their reason, right?

390
00:20:17.880 --> 00:20:24.480
You're given somebody advice about that. Like, hey, you're going to have a running mate necessarily or not a running mate.

391
00:20:24.480 --> 00:20:34.480
What are some of the things you would recommend from your own experience with her that are most important or something that's even happened with you and her?

392
00:20:34.480 --> 00:20:42.280
So I'll give my first frame, which is we've only been together seven years, you know, married six. And so I realized that I'm young in this game.

393
00:20:42.280 --> 00:20:53.880
So take this for what it is. I think Laila and I practice acceptance very well, which is that the reason that I married Laila was that she never wanted to change anything about me.

394
00:20:53.880 --> 00:21:06.280
And that was. That was what I wanted. I just wanted to be me. And I felt like a lot of times I had to compromise or, you know, I felt like I needed to compromise who I was or what I wanted to do.

395
00:21:06.280 --> 00:21:13.880
For a middle ground. And I think there are plenty of marriages to be fair that that do that and they do it exceptionally well. And this isn't me saying that that's good or bad or whatever.

396
00:21:13.880 --> 00:21:26.280
I'm only sharing what has worked for us is that Laila is Laila. And if she wants to wear the nicest clothes and drive the nicest cars and being the nicest pen houses and stuff, then if it doesn't bother me, let's do it.

397
00:21:26.280 --> 00:21:43.280
And at the same time, if I want to wear, I look like an electrician, you know, then she doesn't try and dress me a certain way or make me, you know, like, hey, it'd be really cool if you were just scruffy, you know, or I wish you cut your hair like this.

398
00:21:43.280 --> 00:21:54.280
Like she just doesn't, you know, and I think the big thing for us is that we are absolutely aligned on the big mission and we're absolutely aligned on the values, which is so where we want to go and how we want to get there.

399
00:21:54.280 --> 00:22:01.280
And I think the third, the third piece that we look at is lifestyle is like, what do you like to do in the day to day or interests.

400
00:22:01.280 --> 00:22:09.280
I remember when I was debating whether I wanted to be with her or not, I had a coach at the time and he said, well, tell me about your stats.

401
00:22:09.280 --> 00:22:15.280
What do you mean? And he's like, your stats. He's like, since you came in your life, are you making more money? Are you in better shape?

402
00:22:15.280 --> 00:22:20.280
Like, how do you, like, how do you feel like gym or energy? Like are you doing more stuff? Are you getting closer to your goals?

403
00:22:20.280 --> 00:22:25.280
And I thought about it. I was like, well, yeah, I am making way more money. And I mean, shoot, she makes me money because she was working for me.

404
00:22:25.280 --> 00:22:30.280
I was like, she literally, she's not, she's not a liability. She's, she's an asset, you know, she's making money.

405
00:22:30.280 --> 00:22:37.280
And so I, you know, it's like, and she's really fit. And so she, like, Cook's healthy and she's getting meaty to little healthier than I, you know, because she's cooking and I'm there.

406
00:22:37.280 --> 00:22:43.280
Right, right. And she goes to gym more than I do. So I was like, you know, I see her gone. I should go, you know.

407
00:22:43.280 --> 00:22:47.280
And so every when I thought about every one of the stats in my life, they all went up.

408
00:22:47.280 --> 00:22:56.280
And so I think that late, and I've said this before, but like, Layland, I didn't have a romantic chemistry, fireworks beginning.

409
00:22:56.280 --> 00:23:02.280
My first date, I asked her to work for me and I said, this might not work out, but like, you should totally work for me because you have a skill set that would make a lot of sense.

410
00:23:02.280 --> 00:23:05.280
And that was my proposition.

411
00:23:05.280 --> 00:23:11.280
And she said, no, I just mentioned from the internet. But, you know, three weeks later, she quit her job and she joined me at gym launch.

412
00:23:11.280 --> 00:23:21.280
And so I think it's just been absolute alignment of where we're trying to go, how we want to get there and the interest we have, an absolute acceptance of not trying to change the other person or their goals.

413
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Now, if there was ever a time in the future where she said, like, my goal differs from yours, then it might not make sense anymore.

414
00:23:27.280 --> 00:23:38.280
But I think our goal is big enough and wide enough. And it has, and because we are exposed to the same stimuli, I think I have a tremendous amount of respect for people who don't work with their spouse because that's what I do.

415
00:23:38.280 --> 00:23:45.280
And I can't imagine it another way. Now, I'm sure people in reverse say the same thing, but we get exposed the same hardships.

416
00:23:45.280 --> 00:23:50.280
And so, in a lot of ways, I feel like we continue to grow together or at least in parallel on the same path.

417
00:23:50.280 --> 00:23:57.280
If you're exposed to a lot of different stimuli and stressor than your spouses, they're going to respond to the stressors and adapt just like any other organism would.

418
00:23:57.280 --> 00:24:06.280
And sometimes that means you grow apart. And so I'm very grateful that we can work together and, transparently, that my wife has a skill set that is consistently incredibly valuable.

419
00:24:06.280 --> 00:24:16.280
Because real talk, if Laila wasn't an exceptional CEO, then we wouldn't, like, Laila wouldn't be the CEO, you know what I mean?

420
00:24:16.280 --> 00:24:26.280
But she just is, people don't know this from the concept, but I would argue that Laila is a better CEO than I am, quote, visionary.

421
00:24:26.280 --> 00:24:37.280
I think the ideas are easy, doing it is hard. And she has made me look exceptional by making crazy ideas, like a 500,000 person launch actually happen.

422
00:24:37.280 --> 00:24:43.280
Like anyone can say, sure, let's do an inflate program, do a referral program, let's do this, let's get some agency, like I say all that stuff.

423
00:24:43.280 --> 00:24:50.280
And then she's like, got 168 item, you know, list. And then she starts dealing, you know what I mean?

424
00:24:50.280 --> 00:24:56.280
I mean, dealing and then shelling these things out. And then all of a sudden, I get all the credit, which is, you know, a burden I have to bear.

425
00:24:56.280 --> 00:24:58.280
Are you happy right now?

426
00:24:58.280 --> 00:25:00.280
Me? Yeah, I'm loving it. I'm in the game.

427
00:25:00.280 --> 00:25:06.280
Yeah. And like, oh, no pun intended. But so you, you are happy right now.

428
00:25:06.280 --> 00:25:11.280
This is the best, this is the best version of me I've had so far.

429
00:25:11.280 --> 00:25:25.280
But I realized for me that my, when I look back on my short life, the times that I have, that I look as the good old times were always the times where I was in pursuit, not when I was in achievement.

430
00:25:25.280 --> 00:25:39.280
And I absolutely now have a massive bone that I'm chewing on. And there's nothing like, if I have three days in a row on a long weekend and I have nothing planned and a big cup of coffee and a big ass goal I'm working on.

431
00:25:39.280 --> 00:25:47.280
Like, there was nothing in this world that makes me happier than just being able to just pull a thread and just keep pulling it on my own.

432
00:25:47.280 --> 00:25:57.280
And working through something complex, like writing the book, like organizing the launch or, you know, scripting the ads or, you know, coming up with the affiliate program that aligns every party associated with it.

433
00:25:57.280 --> 00:26:03.280
That's, that's, there's nothing I'd rather do. Like, I don't have hobbies. Like, I get, I get flack for this all the time.

434
00:26:03.280 --> 00:26:09.280
Like, don't you think you're unbalanced? I'm like, why? Like, I like this. I like what I do every day. It's interesting what we share.

435
00:26:09.280 --> 00:26:15.280
By the way, I just did content that I released today that said, if you're trying to change the person you're with, you're wasting your time, right? I just did that.

436
00:26:15.280 --> 00:26:21.280
The other thing is that I have tried golf and I play a little bit, but the truth is, business is my sport. Yeah.

437
00:26:21.280 --> 00:26:27.280
Business is my hobby, changing people's lives is my passion. Yeah. And like, of course, I'm happy doing it.

438
00:26:27.280 --> 00:26:33.280
It would be like, if you love golf and you played golf all the time, wouldn't you be happy? Like, I love doing this all the time. It makes me happy.

439
00:26:33.280 --> 00:26:41.280
I, um, I cannot get over how quickly this went. I almost feel like I would like to spend the night with you.

440
00:26:41.280 --> 00:26:47.280
Can I have one caveat to the question that you asked about the happiness thing? Yeah. So happiness is a really tricky question.

441
00:26:47.280 --> 00:27:01.280
And I, I think, I'll give a reframe for the audience that might be helpful, which is, um, like wanting to be happy from a submit like a word perspective is in some way saying, like, I want to eat a meal so big, I'm never hungry again.

442
00:27:01.280 --> 00:27:13.280
It's, it's a, it's a misnomer. And I, I prefer to use the word joy that I experience joy or that I experience meaning in the work that I do, because like, you can mourn and be joyful, at least in my, my two cents.

443
00:27:13.280 --> 00:27:23.280
And so I think that the idea that I think inhibits or prevents a lot of entrepreneurs from continuing down the path is that they are like, I'm not happy.

444
00:27:23.280 --> 00:27:29.280
But like happiness, a lot of times it's just a circumstantial, circumstantial response to whatever external thing.

445
00:27:29.280 --> 00:27:41.280
But if like joy is a lot more internal and you can be in the thick of it and working on your auto detailing business on the 37th door of that day and you have a little tick mark and you know you got to get to 100 and you had the last 36 slammed in your face.

446
00:27:41.280 --> 00:27:50.280
But like, you can be joyful if you reframe the joy around the person you are becoming by doing the hard work.

447
00:27:50.280 --> 00:28:01.280
And the thing that has, I think right now been my biggest area of interest in terms of my own performance has been truly divorcing outcome from winning.

448
00:28:01.280 --> 00:28:16.280
And like, it's really, it's really easy to say and really hard to do. But I want to be the father that when Timmy wins 10-0, I can look at him and be like, I'm disappointed in you not because of the outcome because I know you could have tried harder.

449
00:28:16.280 --> 00:28:23.280
And on the flip side, if he loses 10-0, I'm going to be like, Timmy, you'll work your ass off. You left it all on the field. I'm proud of you.

450
00:28:23.280 --> 00:28:38.280
And I want to be Timmy to me and judge myself by that. And I get in the most flow in the work when my metric for success is how hard I worked for it.

451
00:28:39.280 --> 00:28:48.280
And that has made joy feel like it's under my control more than anything else. And so that is what I've been practicing on a daily basis.

452
00:28:48.280 --> 00:28:56.280
And I think has for me unlocked a level of productivity and work that when I was more external and outcome focused was more femoral because like, you know what?

453
00:28:56.280 --> 00:29:00.280
I could have had the book lunch and the internet could have gone down for the whole city of Vegas.

454
00:29:01.280 --> 00:29:08.280
But if I know that I had done everything in my absolute power to prepare, then I could still be proud of me. And I would have earned my approval.

455
00:29:08.280 --> 00:29:15.280
And so it's more like that has been my consistent process of like, if I can just respect me for the work I did, that is enough.

456
00:29:18.280 --> 00:29:23.280
That's another level right there. You just described me to me better than I've ever described to me.

457
00:29:23.280 --> 00:29:30.280
Bro, okay, by the way, everyone on my team just so you know, that's a social media clip right there in the last minute and a half.

458
00:29:30.280 --> 00:29:37.280
That's the best description I've ever heard of how I've lived my crazy life and it explains me to me.

459
00:29:37.280 --> 00:29:43.280
Let me tell you what you just did in the last minute there, two minutes. You help. I'm being honest. I'm older than you.

460
00:29:43.280 --> 00:29:46.280
And I'm still richer than you.

461
00:29:47.280 --> 00:29:50.280
I say that, you know what I mean? You're definitely.

462
00:29:50.280 --> 00:29:53.280
No, I don't know that anymore.

463
00:29:53.280 --> 00:30:00.280
You just described me to me. You just helped me understand myself very well.

464
00:30:00.280 --> 00:30:06.280
There's a depth to you, bro, and a dimension. My favorite people are really multi-dimensional people.

465
00:30:06.280 --> 00:30:11.280
And you online sometimes make your safe seem like you're just entrepreneurial dimensional.

466
00:30:11.280 --> 00:30:17.280
But what makes you such a creative, skilled, visionary entrepreneur is the dimension that you have.

467
00:30:17.280 --> 00:30:20.280
Is your depth. Is your depth.

468
00:30:20.280 --> 00:30:24.280
And you just exemplified it right there. I've just had somebody a lot younger than me.

469
00:30:24.280 --> 00:30:27.280
Just explained me to me better than I've ever understood myself, what you just said right there.

470
00:30:27.280 --> 00:30:32.280
And that's why I kind of look at you like a young son or a brother because that's exactly how I am.

471
00:30:32.280 --> 00:30:40.280
It's exactly Alex how I am. And it's made me understand why I actually live pretty joyfully most of the time.

472
00:30:40.280 --> 00:30:44.280
Yet it's not something I'm going to go get and I'm going to slow down and cool down.

473
00:30:44.280 --> 00:30:47.280
And then it's all going to rain down on me in those times.

474
00:30:47.280 --> 00:30:50.280
It's been the pursuit. It's been the growth.

475
00:30:50.280 --> 00:30:54.280
Bro, such a great conversation. It is the fastest one.

476
00:30:54.280 --> 00:30:58.280
And I guess now like an hour and ten minutes or whatever it's been that I've ever had.

477
00:30:58.280 --> 00:31:02.280
And I just feel like I feel this sense of like real accomplishment.

478
00:31:02.280 --> 00:31:05.280
Yet I'm empty because I know we like barely scratch the surface.

479
00:31:05.280 --> 00:31:09.280
What we should just do is like let's just have you back every six months when you're in town.

480
00:31:09.280 --> 00:31:12.280
And we'll just dig deeper into your brain. Thank you for today.

481
00:31:12.280 --> 00:31:13.280
Thank you.

482
00:31:13.280 --> 00:31:16.280
You guys he's awesome. I don't need to sell this one to you.

483
00:31:16.280 --> 00:31:19.280
Like you just shared this with anybody who's ever got a business in your entire life.

484
00:31:19.280 --> 00:31:22.280
He's Alex from OZ. You should be following him on social media.

485
00:31:22.280 --> 00:31:24.280
I fully endorse him by the way.

486
00:31:24.280 --> 00:31:27.280
And you should go get a hundred million dollar leads.

487
00:31:27.280 --> 00:31:28.280
One hundred million dollar leads.

488
00:31:28.280 --> 00:31:30.280
How to get strangers to want to buy your stuff.

489
00:31:30.280 --> 00:31:32.280
Go check out acquisition.com.

490
00:31:32.280 --> 00:31:36.280
If you need help growing your business, Alex might be a dude you want to see as well.

491
00:31:36.280 --> 00:31:38.280
Can I add one thing? So just as a gift for you guys.

492
00:31:38.280 --> 00:31:42.280
If you like podcast stuff, I put both of my books on my podcast for free.

493
00:31:42.280 --> 00:31:44.280
So if you're like struggling right now, you don't have money.

494
00:31:44.280 --> 00:31:46.280
You're like, you know, $20 is going to kill me.

495
00:31:46.280 --> 00:31:48.280
The game is called the podcast.

496
00:31:48.280 --> 00:31:50.280
And it's it's high five hundreds.

497
00:31:50.280 --> 00:31:52.280
I can't remember the actual opposite.

498
00:31:52.280 --> 00:31:54.280
But a hundred million dollar offers and one hundred million dollar leads.

499
00:31:54.280 --> 00:31:56.280
The audio books. I put them all in my podcast.

500
00:31:56.280 --> 00:31:58.280
So you can just listen to them.

501
00:31:58.280 --> 00:32:00.280
Yeah, it went to the number one podcast on the planet when he did.

502
00:32:00.280 --> 00:32:02.280
So you guys go get it.

503
00:32:02.280 --> 00:32:04.280
He's not doing it because he wants another download.

504
00:32:04.280 --> 00:32:05.280
He's doing it.

505
00:32:05.280 --> 00:32:06.280
Like I promise you that.

506
00:32:06.280 --> 00:32:08.280
Alright guys, Alex, thank you.

507
00:32:08.280 --> 00:32:09.280
Thank you.