WEBVTT 1 00:00:00.000 --> 00:00:11.000 people who had mentors and coaches experienced four times greater success than the exact same person doing it on their own. 2 00:00:11.000 --> 00:00:13.760 Welcome to the game where we talk about how to get more customers, how to make more 3 00:00:13.760 --> 00:00:19.760 customer, how to keep them longer and the many failures and lessons we have learned along the way. I hope you enjoy and subscribe. 4 00:00:19.760 --> 00:00:26.760 What's going on, everyone. Happy Tuesday. Hope you guys are rocking and rolling and having an amazing start to your week. 5 00:00:26.760 --> 00:00:35.760 I wanted to talk about coaching. It is something that is highly debated oddly. 6 00:00:35.760 --> 00:00:48.760 You see internet gurus, coaches all over the place. The reason I wanted to talk about this is because I think it's a super important topic for a variety of reasons. 7 00:00:48.760 --> 00:00:57.760 One is why is it important, but secondly, why do coaches get so much hate? I wanted to tell you what the date of science says. 8 00:00:57.760 --> 00:01:11.760 I was having a conversation with Dr. Cashy, who is close friend of mine. He was saying that he had just seen a paper that was a mega meta-analysis of the impact of coaching and mentorship on success. 9 00:01:11.760 --> 00:01:30.760 They found over 40,000 research studies and when they consolidated all of the information and they controlled for income and IQ and all of the different things that could make one person do better than another. 10 00:01:30.760 --> 00:01:42.760 People who had mentors and coaches experienced four times greater success than the exact same person doing it on their own. 11 00:01:42.760 --> 00:01:54.760 To me, that seems like the most no-brainer reason. I mean, who wouldn't want to have four times greater success or four times faster results by having that? 12 00:01:54.760 --> 00:02:07.760 The thing is despite knowing that every professional athlete, every Olympian and every major team has coaches for some reason, the general population or people at large still have so much hate for them. 13 00:02:07.760 --> 00:02:19.760 If you've ever had any kind of coach, you can probably think back and think like, yes, I was coaching with this person and then many, many times people have a negative impression of that person who they worked with. 14 00:02:19.760 --> 00:02:27.760 I like to dive into these types of things because I see huge generalities sweeping across the board and I'm by no means immune to this. 15 00:02:27.760 --> 00:02:39.760 I have tons of people that I've helped go from broke to a million dollar plus gym that now avidly speedy ends me and I just like to think like, what caused this? 16 00:02:39.760 --> 00:02:48.760 I was reading, I think it's 50 scientific ways, which is a phenomenal book by the way, 50 scientific ways to persuade people or to get the guess. 17 00:02:49.760 --> 00:02:58.760 It's one of Robert Caldini who is the author of Influence and Precision for both two of the best books on Influence and Marketing and Sales that exists. 18 00:02:58.760 --> 00:03:11.760 So he's co-author of this book and one of the chapters highlighted something that I thought was like a huge eye opener for me and it was that when doing a favor for someone, I'll show you how this relates to coaching. 19 00:03:11.760 --> 00:03:21.760 When doing a favor for someone, the perception of the favor and how important and how big it was actually correlates with time. 20 00:03:22.760 --> 00:03:42.760 And so immediately after you do a favor for someone, the person who received the favor thinks super highly of you because they were just in pain and they're immediately relieved from the pain they were in and then at that moment is when they believe what you did for them to be of the highest importance of the highest impact on their life. 21 00:03:42.760 --> 00:03:54.760 Then over time it just continues to decline, right? Over time, over time it continues to go down of what their perception of what your favor wasn't what it did for their lives. 22 00:03:54.760 --> 00:04:08.760 Now where this gets interesting is that the perception of the favor doer of you, right? If you did the favor, you believe that the amount of effort and the amount of impact it had on the person's life goes up over time. 23 00:04:08.760 --> 00:04:17.760 And so immediately after you do something for someone is the moment you feel like it was, it was nothing. It wasn't a big deal. I just did this in this. 24 00:04:17.760 --> 00:04:24.760 But the person who received it was like, oh my god, this is like, I was stuck in this for two years and it was horrible. And as soon as you came in, everything changed, right? 25 00:04:24.760 --> 00:04:32.760 But if you revisit that same story six months later, the person who got the favor is like, I mean, I would have figured it out. 26 00:04:32.760 --> 00:04:38.760 Anyways, you know, I'm a pretty free smart guy. I really wanted to do it. If it wasn't that guy with someone else, I was going to figure it out, right? 27 00:04:38.760 --> 00:04:47.760 It wasn't that big of a deal. And then the person who did the favor is like, oh my god, I saved this guy's life and he doesn't even blah, blah, blah, blah, blah. Right? 28 00:04:47.760 --> 00:04:54.760 Whatever. But the point is is that this is a psychological bias and it's just real. It's just in people. 29 00:04:54.760 --> 00:05:00.760 And so in recognizing that it can give you a little bit for me, I've saw this because I'm just like, okay, you know, what's going on here? 30 00:05:00.760 --> 00:05:06.760 But it's just, it's a scientifically proven psychological bias that exists in all humans. 31 00:05:06.760 --> 00:05:17.760 And so I think that there's a couple of takeaways that I've taken from this and that you can't do is that one, if you're doing any kind of coaching, right? 32 00:05:17.760 --> 00:05:22.760 It could be fitness coaching. It could be, you know, it could be you're being a doctor and I'm using coaching in a broad term. 33 00:05:22.760 --> 00:05:26.760 It could be mentorship. It could be, you know what I mean? It doesn't have to be, doesn't have to be business related. 34 00:05:26.760 --> 00:05:33.760 It can be anything, right? Is that if you, so this is purely just me giving you the tactics by this. 35 00:05:33.760 --> 00:05:41.760 If you do someone a favor, the time to ask for a favor in return is immediately, immediately after you've done the favor. 36 00:05:41.760 --> 00:05:47.760 Because at that point is where they will believe what you did for them was of the most importance, right? 37 00:05:47.760 --> 00:05:54.760 Now, you can also get into probably secondary effects of this, which is, well, if you can continue to do favors over time, right? 38 00:05:54.760 --> 00:05:59.760 Then you continue to have those, those windows of, of goodwill, right? 39 00:05:59.760 --> 00:06:08.760 And I think of it like a telephone, telephone wire. So if you guys are at an old school, I don't even know if they, of course they sing something telephone or power lines where, you know, there's a pole and then it dips down. 40 00:06:08.760 --> 00:06:11.760 And then there's another pole and then it dipped down and then it's another pole. 41 00:06:11.760 --> 00:06:17.760 And just think of each of those poles as the goodwill or the, or the things that you do to help people out. 42 00:06:17.760 --> 00:06:25.760 But if you don't do that, then it just continues to go down and the text is the ground and then it, you know, the wire blows up because of whatever, right? 43 00:06:25.760 --> 00:06:34.760 Hey guys, real quick. If you're new to the podcast, I have a book on Amazon called $100 million offers that over 8,000 five star reviews and it has almost a perfect score. 44 00:06:34.760 --> 00:06:41.760 You can get it for 99 cents on Kindle. The reason I bring it up is that I put over a thousand hours into writing that book and it's my biggest gift for our community. 45 00:06:41.760 --> 00:06:48.760 So it's my very shameless way of trying to get you to like me more and ultimately make more dollars to that later on in your business career. 46 00:06:48.760 --> 00:06:55.760 I can push the bar towards you. So that's my gift. Go check it out. Amazon and back to the show. 47 00:06:56.760 --> 00:07:04.760 And so I just find this really interesting because the favors, I think, also act a lot like information, right? 48 00:07:04.760 --> 00:07:12.760 And if you sell information like I do, right? I sell business model. I sell sales trainings. I sell, you know, I mean, how to, how to generate customers and stuff, right? 49 00:07:12.760 --> 00:07:22.760 Is that information, although incredibly valuable, upon consumption immediately decreases in value in perceived value to the person who consumed it. 50 00:07:22.760 --> 00:07:29.760 And so information is one of those interesting things that is incredibly value but declines in value very rapidly. 51 00:07:30.760 --> 00:07:41.760 And so this is why if you are teaching people things, you need to consistently teach new things on a regular basis so that they can continue to have those telephone polls. 52 00:07:41.760 --> 00:07:46.760 Of over and over again, you breaking a belief or teaching a new thing or whatever it is so that they can continue to grow. 53 00:07:46.760 --> 00:07:50.760 And I do think that over time there's some level of goodwill that gets built. 54 00:07:51.760 --> 00:08:00.760 But still, most people are functioning on the what have you done for me lately, right? And I just, you can, you can be resentful of that and you can be the favorite doer who's like, I changed this guy's life. 55 00:08:00.760 --> 00:08:06.760 Or you can just deal with the reality is that people don't care, right? They'll just think about what you did for them lately. 56 00:08:07.760 --> 00:08:13.760 And so I just see this as in credit, like as statements of truth. And so then you can just act in accordance with that. 57 00:08:13.760 --> 00:08:23.760 It's like, so if you, if you want, you know, you, you help someone lose 25 pounds working with you, then get the testimonial at that time right at that moment, right? 58 00:08:23.760 --> 00:08:28.760 Don't wait and then ask for it six months later because at this point they're going to be like, well, I was going to join another gym. 59 00:08:28.760 --> 00:08:34.760 You know, I was going to probably do something either way and it was really me doing all the dieting. I mean, yeah, you know, he helped, right? 60 00:08:34.760 --> 00:08:41.760 Whereas if you've done it right after they get off the scale and you tell them to come right in and you do a great video, they'll have all the emotions. 61 00:08:41.760 --> 00:08:43.760 They'll just have gotten out of pain, they'll achieve there. 62 00:08:43.760 --> 00:08:50.760 Their thing and the thing is is that they'll probably far more accurately depict how much of a change you really did in their lives, right? 63 00:08:50.760 --> 00:09:00.760 And so I think this has far reaching implications for a the psychology of the coach, but also be the psychology of the coach he, right? 64 00:09:00.760 --> 00:09:10.760 And I think that I've experienced this myself with different coaches that I've had throughout my life, recognizing myself internally is like, you know, I look back on what they did. 65 00:09:10.760 --> 00:09:15.760 And I think those same thoughts, which is like, I would have done it anyway. I'm a winner winners win. 66 00:09:15.760 --> 00:09:21.760 And I was going to happen now whether or not that's true. It doesn't really matter. The point is is that they were still the one who helped me out, right? 67 00:09:21.760 --> 00:09:30.760 And so, you know, giving respect to those people, I think it's been something that in the beginning of my career, I don't think I did as much as I do now. 68 00:09:30.760 --> 00:09:49.760 And I think it's partially just, you know, maybe it's age, maybe it's experience, maybe it's scar tissue, you know, whatever it is. But I have, I think I have probably in the last year or two been much better about giving massive amounts of respect to the people who helped me out earlier on in my life. 69 00:09:49.760 --> 00:10:04.760 And let me give you a different framing as well if you're the person who got received the favor. So I kind of talked about this from the coaching perspective, but talk about it from the student perspective is that like in my book, which was released two years ago, you're going to have to go whatever it is. 70 00:10:04.760 --> 00:10:19.760 I have acknowledgments in the back and I have all people who influenced me on that page, good and bad because I still learn tremendous amounts from some of the people who were what I would consider maybe negative mentors, right? I learned learn what not to do a lot of times. 71 00:10:19.760 --> 00:10:36.760 And still, some of those people still broke beliefs of mine, even if they weren't intending to, right? And so I think Tony Robbins talks about this where he says, you know, blame them, you can't just blame your mom or your dad, right, for the insecurities they give you. 72 00:10:36.760 --> 00:10:49.760 Also blame them for your resilience, blame them for your ability to persevere, blame them for all the positive characteristics that you developed as a result or in reaction to some of the negative things that they did, right? 73 00:10:49.760 --> 00:11:10.760 And so I think that if you can adopt that perspective, it's one way mentally healthier for you. Two, you weren't burned virgins with people who probably did help you at some point. And then three, if you are the coach, if you recognize that this is going to be a cognitive bias, this is going to be a psychological bias that's innate in all humans, then you can adjust the way that you fulfill your business. 74 00:11:10.760 --> 00:11:19.760 Or you fulfill your coaching, which is one, if you want to get someone to recognize what you did for them, you want to have that done immediately or as soon after they achieve their result, right? 75 00:11:19.760 --> 00:11:29.760 And then secondarily, you want to continue to put post up those telephone polls week after week, month after month, so that you don't have to have that information to climb over time. 76 00:11:29.760 --> 00:11:57.760 And the only way to do that is work, right? Is it requires effort? Like we have to continue to innovate, we have to continue to make things easier, we have to continue to strive to solve the next problem because the good news for everyone is that every single student you ever have, as soon as you solve a problem, a new problem will be created from the gap that you just that you just bridged, right? They will just go across the bridge to the next plateau where there's another gap where they need another bridgeboat. 77 00:11:57.760 --> 00:12:04.760 And so as long as you've been far that far ahead enough of the people that you are teaching, coaching, mentoring, student team, right? 78 00:12:04.760 --> 00:12:15.760 You will be able to continue to build bridge after bridge after bridge for those people and it will force you to grow as a coach, as an entrepreneur, as a business owner, as whatever, right? 79 00:12:15.760 --> 00:12:23.760 Because you will force to level yourself up so that you can continue to provide value because the value that you provided has an expiration date. 80 00:12:23.760 --> 00:12:40.760 So I hope you found that valuable. I hope you found that interesting. For me, I think it was really, once I kind of connected all those pieces together, it made a lot of sense in my own life for me as a student, but also for what I've experienced as a coach or mentor or what I hate the word mentor, but whatever. 81 00:12:40.760 --> 00:12:51.760 As somebody who developed business models and helps other people make more profitable businesses, it's been something that's been very valuable for me and honestly just very calming to my spirit. 82 00:12:51.760 --> 00:13:02.760 And so anyways, I hope that makes sense to you. I hope you found that valuable. And if you did tag coach, tag one of your coaches, tag some of your trainers, tag some of your friends, family, dogs, pet, higher power, whatever it is. 83 00:13:02.760 --> 00:13:08.760 Otherwise, have an amazing day. I hope you guys have a crushing Tuesday and I'll talk to you guys on the flip side. Bye!