WEBVTT 1 00:00:00.000 --> 00:00:05.280 day I wanted to say some things that will probably bug a few of you, but it's 2 00:00:05.280 --> 00:00:10.720 definitely a conversation that I had on Friday on one of our legs, he calls, with a 3 00:00:10.720 --> 00:00:15.280 gym owner who is taking our advice or trying to figure out how to take our advice, 4 00:00:15.280 --> 00:00:21.280 where we say, you should transition your large group classes to three sessions 5 00:00:21.280 --> 00:00:25.760 week and that's purely math. I have no beef with training more. It's just that 6 00:00:25.760 --> 00:00:29.760 simply like given the amount of space and how many people you can train per 7 00:00:29.760 --> 00:00:35.840 session, the math does not work out. You will actually reach a point of full capacity 8 00:00:35.840 --> 00:00:40.720 before your gym is profitable to the extent that most of us sign up for it. So you can 9 00:00:40.720 --> 00:00:44.800 probably make two three thousand dollars a month of profit where your gym is at full capacity 10 00:00:44.800 --> 00:00:49.520 at its main sessions, but you're still not making any money. And that's because you've 11 00:00:49.520 --> 00:00:54.640 basically sacrificed the capacity, the facility, so that you could train people every 12 00:00:54.640 --> 00:00:59.600 single day because that's the belief that we had as gym owners are fitness people, right? 13 00:00:59.600 --> 00:01:04.720 And so I came, and I just wanted to tell you the story of how I came to this, 14 00:01:05.520 --> 00:01:10.480 because when I started my first location, I wanted every single person to lift weights 15 00:01:11.040 --> 00:01:15.360 and count their macros, right? Because that's how I trade, right? And so I wanted to 16 00:01:15.360 --> 00:01:21.200 to preach the gospel, right, of truth. The issue that I ran into is that 17 00:01:21.760 --> 00:01:29.040 everyone who I was training was not me. And everything like the further along in this path, 18 00:01:29.040 --> 00:01:34.080 I go, the more reserved and more general I am when it comes to fitness stuff, because 19 00:01:34.800 --> 00:01:40.080 I'm not trying to tie like a few different, like big things into this one video about training. 20 00:01:40.640 --> 00:01:45.520 So one of the things is that people are actually, if you really look at this on a longer scale, 21 00:01:45.520 --> 00:01:50.880 like what's the goal here? It's lifetime commitment for those people, like lifestyle change. 22 00:01:50.960 --> 00:01:55.920 And I don't know if you've noticed this, but powerlifters tend to act like powerlifters. 23 00:01:56.880 --> 00:02:02.640 Crossfitters tend to act like crossfitters. Yoga people tend to act like yoga people. Runners act 24 00:02:02.640 --> 00:02:08.000 like runners. I don't know if you've noticed, but like they are completely different personality 25 00:02:08.000 --> 00:02:12.720 types. And you could make one jump, which is that could be associated of the environment, 26 00:02:12.720 --> 00:02:16.960 like they're in that culture and then they start to adopt those things. But the other is that 27 00:02:16.960 --> 00:02:22.480 some people's brain chemistry is actually more wired toward a certain type of activity. 28 00:02:22.480 --> 00:02:26.880 Have you noticed that people who were runners and measure all their volume, like tend to be more 29 00:02:26.880 --> 00:02:31.360 particular, they tend to have more planning, they tend to know how much volume they're going to eat 30 00:02:31.360 --> 00:02:35.840 point in this. Like Olympic lifters are totally different than bodybuilders are. 31 00:02:36.800 --> 00:02:42.240 It's a totally different beast in terms of personality types. And so certain personality types 32 00:02:42.240 --> 00:02:46.800 are actually attracted different types of exercise. And if our goal, our self-proclaimable, 33 00:02:46.800 --> 00:02:51.680 so we're actually trying to make people healthier, then it doesn't mean giving them what we want. 34 00:02:51.680 --> 00:02:57.440 Now, we tend to look the way we do because our personalities were attracted to a certain type 35 00:02:57.440 --> 00:03:01.520 of exercise. Like we'd love to say that like, I mean, I would love to say I'm super disciplined. 36 00:03:01.520 --> 00:03:06.480 And that's the reason that I got into training. Not really. Like we all trained because we liked it. 37 00:03:06.480 --> 00:03:08.880 Right? And then we kept doing it. People were like, oh, you're so disciplined. I wish I had 38 00:03:08.880 --> 00:03:13.520 your discipline. But they were not as like, we just liked it. That's it. I mean, like maybe some 39 00:03:13.520 --> 00:03:18.640 of you guys did, but like most of us just liked it. Right? So the first point is that 40 00:03:19.520 --> 00:03:23.520 what you are prescribing for yourself in no way is related to what is good for everyone. Right? 41 00:03:23.520 --> 00:03:27.360 That may seem obvious, but the brain chemistry thing is something that's been coming out more recently. 42 00:03:27.360 --> 00:03:32.000 I think it's really fascinating because you could actually test people based on personality type 43 00:03:32.000 --> 00:03:36.880 and then match them to the exercise thing that they're wanting most attracted to and most likely 44 00:03:36.880 --> 00:03:41.360 to stick with based on who they are, which I think is like, I think that's I try to bottle it. 45 00:03:41.360 --> 00:03:46.480 I think it's super cool from the fitness side. Now, the reason I'm bringing this up also is that 46 00:03:47.120 --> 00:03:51.040 I have these conversations because a lot of people are just don't want to switch to going from 47 00:03:52.480 --> 00:03:57.680 the all day. Like we train back on Mondays and then we train push on Tuesdays and we train 48 00:03:57.680 --> 00:04:01.760 legs on Wednesdays and then we train, you know, mech on on Thursdays, whatever, right? 49 00:04:01.760 --> 00:04:07.440 The reality is that most of your clients aren't even going to hit all the workouts anyways. 50 00:04:07.440 --> 00:04:10.960 And so it's like, well, I need to give them a balanced routine. It's like well, most of them aren't 51 00:04:10.960 --> 00:04:15.840 showing it like Suzy shows up on Tuesdays every because that's the week the day that it's convenient 52 00:04:15.840 --> 00:04:20.400 for her. And then what's happening is she just hits back every single like every single week and 53 00:04:20.400 --> 00:04:25.600 doesn't get any other muscle groups. And so that was one of my major like transitions where I went 54 00:04:25.600 --> 00:04:31.520 from like a push full leg split to a full body split every day because then from a business standpoint, 55 00:04:31.520 --> 00:04:35.760 everyone could come at different days. And if they had Tuesday, Wednesday and Thursday this week 56 00:04:35.760 --> 00:04:40.480 and then next week they hit Monday and Friday and Saturday, it's okay because they're still 57 00:04:40.480 --> 00:04:45.600 getting a full body workout. Now, the conversation that I had with the gym owner was Claire was like, 58 00:04:45.600 --> 00:04:50.480 you know what, can people still get a good, can people still get good results training full body? 59 00:04:51.200 --> 00:04:56.720 Which I thought was, I'm only laughing because like I think I trained the first like 80, 60 00:04:56.720 --> 00:05:01.200 like eight years of my career where I sit in multiple state records training full body. 61 00:05:02.080 --> 00:05:06.960 And so the answer is yes. I mean, and I'm only like some of you guys are fitness practitioners and I 62 00:05:06.960 --> 00:05:10.960 get that and I'm not trying to to preach down to me. That's not my intention at all. I'm just saying 63 00:05:10.960 --> 00:05:15.280 that like you're not doing your clients into service by switching from a body part split to a full 64 00:05:15.280 --> 00:05:20.640 body split. It's matching the training that you have to the realities of their circumstances and 65 00:05:20.720 --> 00:05:27.440 their goals. Now, here's one that might get you really tripped out. So I, I've been training for 15 66 00:05:27.440 --> 00:05:31.360 years and I would say like training training like I had programming. I started like messing around 67 00:05:31.360 --> 00:05:37.040 with weeks before that, but I've been training hard for 15 years. Now, I have been, I've had back 68 00:05:37.040 --> 00:05:44.320 injuries. I've had knee injuries. I've had hip injuries shoulder trap bicep. I mean like everything 69 00:05:44.320 --> 00:05:50.720 that you can name, right? And I went to Bill Hartman who's in his eye fast. He owns eye fast 70 00:05:50.720 --> 00:05:55.120 in Indianapolis. And he's like world renowned doctor fly in just to be with this guy disease. He's 71 00:05:55.120 --> 00:05:59.200 truly a savant when it comes to biomechanics, right? And so I flew in there and I was like, 72 00:05:59.200 --> 00:06:04.880 listen, fix me. Dr. Cashy told me that you were the best and that you would be able to like 73 00:06:04.880 --> 00:06:09.840 basically get me so I could not not feel like I got kicked in the balls in my head every time I want 74 00:06:10.160 --> 00:06:17.600 cool sumo, right? And so he was like, before we get to that, let's, let's look at your, let's 75 00:06:17.600 --> 00:06:22.000 look at your mobility. And so what he had me do is I was sitting on his bench, right? And he's like, 76 00:06:22.000 --> 00:06:27.040 I want you to put your hands like this and then turn, right? See up little I can turn. Now, 77 00:06:28.160 --> 00:06:32.960 that's normal for anyone who's really strong. So if you've been weight training or barbell training 78 00:06:32.960 --> 00:06:37.280 for any extended period of time, you put on an appreciable amount of muscle mass. What happens is 79 00:06:37.280 --> 00:06:42.000 the stronger you get, the less mobile you become because the sturdier you are, right? It's 80 00:06:42.000 --> 00:06:47.600 specific adaptation to applied demands, said principle, right? And so we want to output power, 81 00:06:47.600 --> 00:06:51.600 right? From the ground, that's when you're squatting or delifting or doing whatever, right? And so 82 00:06:51.600 --> 00:06:56.720 your body becomes more rigid so that you can transmit power more efficiently, right? So you get 83 00:06:56.720 --> 00:07:04.160 stronger, you can lift more weight. But here's the thing. I'm sacrificing my lifestyle because of 84 00:07:04.160 --> 00:07:10.000 the training that I have done for so long. And so my body looks fit. But most of the people who 85 00:07:10.000 --> 00:07:16.240 come in, if I were to say, Hey, like the body that you want is going to have massive sacrifices 86 00:07:16.240 --> 00:07:21.120 in terms of what you're able to do from a mobility standpoint later down the road when you actually 87 00:07:21.120 --> 00:07:25.120 achieve what you want. I don't know and I'm being really honest with you. I don't know if I would 88 00:07:25.120 --> 00:07:32.880 have signed up for this. If I had known what I know now. So real quick guys, if you can think about 89 00:07:32.880 --> 00:07:37.920 how you found this podcast, somebody probably tweeted it, told you about it, shared it on Instagram 90 00:07:37.920 --> 00:07:42.720 or something like that. The only way this grows is through word of mouth. And so I don't run ads. 91 00:07:42.720 --> 00:07:47.200 I don't do sponsorships. I don't sell anything. My only ask is that you continue to pay it forward. 92 00:07:47.200 --> 00:07:51.200 Do whoever showed you or however you found out about this podcast that you do the exact same thing. 93 00:07:51.200 --> 00:07:55.280 So if it was a review, if it was a post, if you do that, it would mean the world to me and you'll 94 00:07:55.280 --> 00:08:01.440 throw some good karma out there for another entrepreneur. Bill basically took a picture. He's like, 95 00:08:01.440 --> 00:08:06.640 this is what a normal, oh man, I wish I had my whiteboard. But basically, he drew this nice circle 96 00:08:06.640 --> 00:08:10.800 and was like, this is what most people look like if you look from the top, yeah, spine is in the, 97 00:08:10.800 --> 00:08:15.920 you know, in the back, nice and round, right? Because they can breathe in the body, whatever. 98 00:08:15.920 --> 00:08:20.080 He's like, this is what yours looks like. And he was like a rectangle like this. He was wider 99 00:08:20.080 --> 00:08:28.560 and basically compressed like this. Okay. And so what happens is my skeleton has literally compressed 100 00:08:28.640 --> 00:08:34.160 inwards so that I can handle more weight, right? I'm more sturdy. It's a wider base, right? 101 00:08:34.160 --> 00:08:41.440 And my hips are so rotated down, right? Like I can touch my toes like this. I mean, like I had a lot 102 00:08:41.440 --> 00:08:47.280 of my ability. Why? Because my hips are totally forward, right? Because power transmits more 103 00:08:47.280 --> 00:08:51.760 easily to the ground. But what does that mean? It means when I get out of my car, I still have to 104 00:08:51.760 --> 00:08:56.800 lift my leg up sometimes because the hip pain is so important, right? Now, it means I have a really 105 00:08:56.800 --> 00:09:04.400 good deadlift. I could squat a lot. But like, is it really good for like life? Maybe the trade-off 106 00:09:04.400 --> 00:09:12.640 of where performance and aesthetics and health benefits were there stopped probably a year and a 107 00:09:12.640 --> 00:09:18.880 half, two years into my training. And then everything after that is was really no longer beneficial 108 00:09:18.880 --> 00:09:24.880 for my health, right? It was really just an obsessive pursuit of growth and progress 109 00:09:24.880 --> 00:09:29.120 despite the physical outcomes that it was like the physical outcomes that had in my body. 110 00:09:29.120 --> 00:09:33.920 So I'm going back to the headline of this, which is like, why stop training my clients like myself? 111 00:09:33.920 --> 00:09:41.200 Because they're not us. They don't have the goals that we have. And the reality is that most of 112 00:09:41.200 --> 00:09:47.440 them have goals of just looking better and feeling better. And those are all goals that can be 113 00:09:47.440 --> 00:09:52.960 accomplished three days a week, training 45 minutes a day. And those are things where you can have 114 00:09:52.960 --> 00:09:57.840 some metabolic conditioning in addition to the resistance training that you have. Now, most people 115 00:09:57.840 --> 00:10:02.800 are going to achieve 80% of their muscular gains within their first nine months, 12 months of training 116 00:10:03.680 --> 00:10:09.120 real talk, right? And that's like that's the talk of like where genetics really plays like a factor. 117 00:10:09.120 --> 00:10:14.240 Like I haven't gained an appreciable amount of muscle mass. Like the last 15 year or 118 00:10:14.240 --> 00:10:19.600 last probably 10 years, I haven't really gained any muscle like any real amount of muscle mass, 119 00:10:19.680 --> 00:10:24.800 right? All I have done has gotten stronger and stronger in me, my body more structurally efficient, 120 00:10:24.800 --> 00:10:30.480 right? My tendons harder, right? So that I can train a bit power so I can lift an arbitrary 121 00:10:30.480 --> 00:10:36.080 amount of weight. That means nothing, right? I'm just being super real with you. And so if I look 122 00:10:36.080 --> 00:10:39.200 back on like my own training career, like I don't know if I would have made the decisions that I have 123 00:10:39.200 --> 00:10:44.240 now. And so I'm just saying this to you so that if you have guilt around like, well, I don't train 124 00:10:44.240 --> 00:10:48.160 that way. It's like, okay, but they're not you. And probably if informed about all of the 125 00:10:48.160 --> 00:10:51.440 trade-offs that are going to happen as a result of some of the decisions that you're putting 126 00:10:51.440 --> 00:10:57.440 them through right now, they might not make the same decision, right? And so to bring this 127 00:10:57.440 --> 00:11:02.160 full circle, if you want to have a profitable gym, which means that you actually want to train 128 00:11:02.160 --> 00:11:06.320 these people for life, your gym needs to be around four life, which means you need to make it 129 00:11:06.320 --> 00:11:09.920 profitable actually, which means that most of their goals can be achieved in three days, 130 00:11:09.920 --> 00:11:15.200 weeks so you can have a margin and hit and have the amount of capacity to fulfill those people 131 00:11:15.200 --> 00:11:18.560 and actually stay in business long enough to see them through the goals that you originally 132 00:11:18.560 --> 00:11:26.080 promised and sign them up for. So that is my long-winded argument for why it's okay to have some 133 00:11:26.080 --> 00:11:29.840 cardio during the workouts because the endorphin levels that they're going to have are going to be 134 00:11:29.840 --> 00:11:34.000 much higher and it's more dictating than weight training. And some people are going to be more 135 00:11:34.000 --> 00:11:38.080 responsive to that. And if you hit both, then you're going to cover both aspects of personality, 136 00:11:38.080 --> 00:11:42.480 which means you're going to have training that is more likely to attract everyone and actually 137 00:11:42.560 --> 00:11:46.160 keep them in because there's going to be some aspects that you like and some aspects that you don't. 138 00:11:46.160 --> 00:11:50.400 But that's okay, they need both, but you need to make sure that you have both within your sessions 139 00:11:50.400 --> 00:11:54.160 so that they get more likely to be addicted and that you actually help them in the long term, 140 00:11:54.160 --> 00:12:00.720 which is what you promised, right? So it's okay to train full body, it's okay to have people 141 00:12:00.720 --> 00:12:05.520 train three days a week. They're going to get great results as long as they stick with it. 142 00:12:05.520 --> 00:12:10.000 And so all of the things that we do should be geared around how can we get them to stick with it, 143 00:12:10.080 --> 00:12:15.520 how can we make exercise that is that is exciting, that is addicting, that is actually not going to 144 00:12:15.520 --> 00:12:20.720 have like is not going to be likely to expose them to more risk than is necessary. 145 00:12:21.520 --> 00:12:26.400 What is a house mom really get from death from increasing her death lift? Are there other ways 146 00:12:26.400 --> 00:12:31.920 that we can train her glutes so that she has has more developed glutes that aren't deadlifts? 147 00:12:31.920 --> 00:12:36.720 If you don't know the answer to that, you should. The answer is yes, right? But there's a lot of ways 148 00:12:36.720 --> 00:12:40.080 we can train someone's glutes that isn't a deadlift that doesn't expose them to the amount of 149 00:12:40.080 --> 00:12:44.560 risk, right? And just because we power lifted and we think it's cool to add weight to that, 150 00:12:45.440 --> 00:12:52.240 it's probably exposed to too much risk given the reward for her, right? It doesn't. Her life 151 00:12:52.240 --> 00:12:57.280 was not going to really get any better if she adds 50, 80 pounds to her deadlift. If she develops 152 00:12:57.280 --> 00:13:01.440 her glutes, there's lots of ways to do it that aren't nearly as risky and that aren't as risky 153 00:13:01.520 --> 00:13:08.160 for your business. So, anyways, that was a bit of a rant. But I hope you found that valuable in 154 00:13:08.160 --> 00:13:15.600 terms of like being okay with not training people the way that you train because they are not us. 155 00:13:16.480 --> 00:13:20.640 They're not. And so we shouldn't treat them that way. And they're not also running a business. 156 00:13:20.640 --> 00:13:26.480 And if we had okay, every single session is two hours, right? Or an hour and a half, 157 00:13:26.480 --> 00:13:31.520 and we do mobility, right? Which a lot of us do, is that going to be a profitable business deal? 158 00:13:32.240 --> 00:13:36.480 So you need to optimize it based on like the maximum good for the maximum amount of people, 159 00:13:36.480 --> 00:13:39.680 so that you can have a business. If you want to train people individually, you want to just 160 00:13:39.680 --> 00:13:44.800 things like that, then finally, do it. But like it's, it doesn't, it's not going to be a scalable 161 00:13:44.800 --> 00:13:49.600 model, which is hopefully why you are here is like, how can I make this thing that I love into 162 00:13:49.600 --> 00:13:54.640 something that can actually pay? So anyways, guys, have an amazing tactical Tuesday, lots of love, 163 00:13:54.640 --> 00:14:06.080 keep being awesome, and I hope you found value with that. That's it.