WEBVTT

1
00:00:00.000 --> 00:00:04.800
right now if you're a gym owner or you're in an industry that was affected by

2
00:00:04.800 --> 00:00:09.300
COVID shit sucks welcome to the game where we talk about how to get more

3
00:00:09.300 --> 00:00:12.240
customers how to make more per customer and how to keep them longer and the many

4
00:00:12.240 --> 00:00:15.120
failures and lessons we have learned alone the way I hope you enjoy and

5
00:00:15.120 --> 00:00:21.020
subscribe hey what's one everyone just one of the make this video for our

6
00:00:21.020 --> 00:00:27.960
slash podcast you're consuming it just I feel like it needed to be said so

7
00:00:27.960 --> 00:00:33.060
right now if you're a gym owner or you're in an industry that was affected by

8
00:00:33.060 --> 00:00:40.440
COVID shit sucks right I just want to be really real with you like shit sucks

9
00:00:40.440 --> 00:00:46.140
like it's not easy and if you were you know in the gym space and you kind of

10
00:00:46.140 --> 00:00:49.740
have two choices right you've got your your lease that you personally

11
00:00:49.740 --> 00:00:52.940
guarantee you've got equipment you've got you've got employees that are relying

12
00:00:52.940 --> 00:00:58.400
on you and it's half the market doesn't want to come into your gym because

13
00:00:58.400 --> 00:01:03.360
they're afraid of you know the flu right and on the flip side you're trying to

14
00:01:03.360 --> 00:01:07.880
make money online but it's an entirely new business and so any new business would

15
00:01:07.880 --> 00:01:10.400
require a hundred percent of your attention except you also have this other

16
00:01:10.400 --> 00:01:13.840
business that you're personally guaranteed on that is also puttering by at 50

17
00:01:13.840 --> 00:01:18.560
percent capacity and it's very very difficult to acquire customers right that's

18
00:01:18.560 --> 00:01:25.440
just reality right that just is what it is right now and if you've heard any

19
00:01:25.440 --> 00:01:30.000
of the podcasts I've ever made it's all about focusing on one thing but how do

20
00:01:30.000 --> 00:01:32.840
you focus on one thing when you've got something that you're personally

21
00:01:32.840 --> 00:01:36.400
guaranteed on one side and you've got something on the other side that requires

22
00:01:36.400 --> 00:01:38.480
a hundred percent of your attention and you have to learn all new skills on

23
00:01:38.480 --> 00:01:41.920
board new employees deal with an entirely new fulfillment structure new fulfillment

24
00:01:41.920 --> 00:01:46.920
system new acquisition process right like how do you do that you just try your

25
00:01:46.920 --> 00:01:52.040
fucking best right you just try your best there's there's really no I have no

26
00:01:52.040 --> 00:01:55.920
sex like really great answer I could tell you that the people that are

27
00:01:55.920 --> 00:02:00.160
succeeding are going in overdrive you know they're working 16 hours a day

28
00:02:00.160 --> 00:02:04.200
they're working weekends and they're doing it to try and get enough of a leg up

29
00:02:04.200 --> 00:02:08.800
enough of a advantage enough of a head start in one of those games so that they

30
00:02:08.800 --> 00:02:13.880
can let the other game go and I was talking to a really good friend of mine who's

31
00:02:13.880 --> 00:02:17.960
a really really prominent life coach and she said something that I've really

32
00:02:17.960 --> 00:02:22.520
liked and I thought I'd share it with you which is it's it's much less about the

33
00:02:22.520 --> 00:02:26.080
habits that we're trying to make and far more about the person that we want to be

34
00:02:26.080 --> 00:02:30.680
and whenever you have to switch your identity there's always an element of

35
00:02:30.680 --> 00:02:34.040
risk because you have to sacrifice something old in order for the new to

36
00:02:34.040 --> 00:02:37.880
exist and so for many of us there's an identity there's belief sets there's

37
00:02:37.880 --> 00:02:41.120
belief patterns that we have associated that we've been walking in for a long

38
00:02:41.120 --> 00:02:45.440
period of time and we have to make the decision of who we want to be right

39
00:02:45.440 --> 00:02:50.080
what story will we tell about these hard times at first we thought it was going to

40
00:02:50.080 --> 00:02:53.840
be a week or two weeks or three weeks or a month or two months or three months

41
00:02:53.840 --> 00:02:58.800
and now it's what two quarters three quarters a year right like at the end of

42
00:02:58.800 --> 00:03:02.760
the day we can only deal with like we have the cards that are dealt to us and we

43
00:03:02.760 --> 00:03:07.920
can only play the hand we've got and so I'm just making this because like

44
00:03:07.920 --> 00:03:12.440
shit's hard for us too you know what I mean it's it's incredibly emotionally

45
00:03:12.440 --> 00:03:18.800
training to to see you know what I mean like seeing gyms go out of business

46
00:03:18.800 --> 00:03:22.380
left and right and some people are going out because they can make it and they

47
00:03:22.380 --> 00:03:26.360
turn the corner online and some guys are going out because they just can't turn

48
00:03:26.360 --> 00:03:30.320
the corner fast enough and they only have 30 days of cash right and like I

49
00:03:30.320 --> 00:03:34.520
said it's reality and I wish I could I could wave a magic one and give

50
00:03:34.520 --> 00:03:40.120
everybody you know 90 days of cash like you did when you started your gym right

51
00:03:40.120 --> 00:03:43.440
you probably had some sort of preparation but you didn't have preparation for

52
00:03:43.440 --> 00:03:47.520
starting an entire new you know online business and you got it within seven

53
00:03:47.520 --> 00:03:50.320
days and you still had bills and you still had rent and you still had employees

54
00:03:50.320 --> 00:03:53.320
and you still have payroll and you still had everything else associated maybe

55
00:03:53.320 --> 00:03:57.400
you got the loan from the government maybe you didn't right what the

56
00:03:57.400 --> 00:04:01.540
fucking to do right you just got to play the card you know it got to play the

57
00:04:01.540 --> 00:04:07.120
cards were dealt hey guys real quick if you're new to the podcast I have a book

58
00:04:07.120 --> 00:04:10.300
on Amazon it's called one hundred million dollar offers that over eight

59
00:04:10.300 --> 00:04:13.400
thousand five star reviews and it has almost a perfect score you can get it for

60
00:04:13.400 --> 00:04:16.720
ninety nine cents on Kindle the reason I bring it up is that I put over a thousand

61
00:04:16.720 --> 00:04:20.480
hours into writing that book and it's my biggest gift to our community so it's

62
00:04:20.480 --> 00:04:24.720
my very shameless way of trying to get you to like me more and ultimately make

63
00:04:24.720 --> 00:04:27.740
more dollars to that later on in your business career I can finish the

64
00:04:27.740 --> 00:04:34.760
part of it so that's my gift go check it out Amazon and back to the show and so

65
00:04:34.760 --> 00:04:40.900
I'm just saying this because like if it feels hard it's the game you know what I

66
00:04:40.900 --> 00:04:47.100
mean and the game can't be won only played and so maybe maybe your chapter

67
00:04:47.100 --> 00:04:50.640
changes maybe the story changes for you in terms of the industry you're in

68
00:04:50.640 --> 00:04:54.120
maybe maybe your entire business model changes maybe you go from group to one

69
00:04:54.120 --> 00:04:58.080
one maybe you go from group to semi-private maybe you go from group to online

70
00:04:58.080 --> 00:05:01.400
maybe you go from a big facility to one-on-one right you got to play the

71
00:05:01.400 --> 00:05:03.920
strengths that you've got if you know that you're good in this setting then

72
00:05:03.920 --> 00:05:07.440
play your strengths because right now that's what you've got those are the

73
00:05:07.440 --> 00:05:10.680
cards you have those are the ones that you have in the pocket right and the

74
00:05:10.680 --> 00:05:13.480
cards that are dealt on the table or for everyone all right but the thing is

75
00:05:13.480 --> 00:05:17.960
is that the one nice equalizer is that everyone was dealt the same hand right

76
00:05:17.960 --> 00:05:21.800
everyone in our industry anybody in brick and mortar service specifically you

77
00:05:21.800 --> 00:05:25.880
know in health and wellness was dealt the same hand and so there are people

78
00:05:25.880 --> 00:05:30.920
winning and so if you have the belief that if that fucker can do it so can I you

79
00:05:30.920 --> 00:05:33.600
will be able to push through it right and I'm only saying this because that's

80
00:05:33.600 --> 00:05:38.760
what I have to tell myself right and I'm just saying it's hard right it's hard

81
00:05:38.760 --> 00:05:42.360
like I hear the I hear the customer support calls right I hear the people are

82
00:05:42.360 --> 00:05:45.920
like well how am I gonna pay my rent for my house and pay pay this and pay for

83
00:05:45.920 --> 00:05:50.440
marketing and the honest answers I don't know right we try and put as many

84
00:05:50.440 --> 00:05:54.000
tools as we possibly can we give paid and full plays we play we give cash

85
00:05:54.000 --> 00:05:58.360
plays we give zero add spend plays so you can do outreach right but at the end

86
00:05:58.360 --> 00:06:02.320
of the day at some point you're gonna probably have to go into overdrive you're

87
00:06:02.320 --> 00:06:05.600
gonna probably have to do an asymmetric amount of effort to make up for a

88
00:06:05.600 --> 00:06:10.160
deficiency that the market played right we all got you know flop two seven

89
00:06:10.160 --> 00:06:13.800
off-suit right for anybody's in the poker right you got the worst hand that you

90
00:06:13.800 --> 00:06:18.160
can be dealt and so you got to just play it right and that means that you got

91
00:06:18.160 --> 00:06:20.560
to make up for another ways you got to make up for it and the strength you've

92
00:06:20.560 --> 00:06:23.200
got if you're good on one-on-one then do one-on-one if you're good at high

93
00:06:23.200 --> 00:06:25.920
ticket to high ticket if you're if you're good at the marketing side do the

94
00:06:25.920 --> 00:06:31.120
marketing side but what you can't do is just quit you just can't give up because

95
00:06:31.120 --> 00:06:34.480
the game keeps going and the only thing that we have to do is get through the

96
00:06:34.480 --> 00:06:38.680
chapter because the page will turn eventually they will they will decide that

97
00:06:38.680 --> 00:06:42.040
it is okay for us to be in business that it's okay for us to to do what we're

98
00:06:42.040 --> 00:06:45.880
supposed to do but I'm just saying like I'm just I'm half giving this

99
00:06:45.880 --> 00:06:50.240
message to myself as much as I am for you which is like the only thing we can

100
00:06:50.240 --> 00:06:55.000
do is just try to do like try just as hard tomorrow right and I'm just saying

101
00:06:55.000 --> 00:06:59.400
this because I saw a couple you know I've had a couple individual messages and

102
00:06:59.400 --> 00:07:03.720
a couple conversations that were around this topic and I just don't have a

103
00:07:03.720 --> 00:07:08.120
sexy answer like I could tell you that when I would like when I first opened my

104
00:07:08.120 --> 00:07:12.240
first gym like I contemplated why even felt like being alive right I had so

105
00:07:12.240 --> 00:07:15.480
much pressure I couldn't breathe I couldn't sleep even though I was exhausted

106
00:07:15.480 --> 00:07:19.440
because I was so stressed and it made no sense because I was like how the fuck

107
00:07:19.440 --> 00:07:23.640
can I be so tired and I'm so I'm too tired to fall asleep right now because I

108
00:07:23.640 --> 00:07:26.320
have so much adrenaline and cortisol in my system because I've been amped up

109
00:07:26.320 --> 00:07:29.400
all day and drink so many caffeine drinks so I could at least look like I was

110
00:07:29.400 --> 00:07:31.840
paying attention so I could look like I was building rapport on myself calls

111
00:07:31.840 --> 00:07:35.920
today right and so like if you're going through that I'm just saying like you're

112
00:07:35.920 --> 00:07:40.040
not alone we're all going through in our own flavor but just play the cards that

113
00:07:40.040 --> 00:07:45.760
you've got play your strengths take take advances on cash so if you have

114
00:07:45.760 --> 00:07:50.720
opportunities to get someone who has cash for any kind of discount you can

115
00:07:50.720 --> 00:07:54.040
front load some of those give future discounts that's okay because right now

116
00:07:54.040 --> 00:07:57.200
you're going to be betting on the fact like you are rolling a dice but we're

117
00:07:57.200 --> 00:08:00.600
betting on the fact that in six months things will be better and I think that's

118
00:08:00.600 --> 00:08:05.080
about that I'm willing to make right and so if you can get that cash to get you

119
00:08:05.080 --> 00:08:08.080
through this if you can do some paid and fools if you can if you can work with

120
00:08:08.080 --> 00:08:11.000
some clients to advance on a year right as long as you're still committed to

121
00:08:11.000 --> 00:08:14.200
playing the game and committed to fulfilling the promises that you make them

122
00:08:14.200 --> 00:08:18.040
what you should be then I think that those are the types of small moves that

123
00:08:18.040 --> 00:08:20.560
you're gonna have to make during this period of time but we're all going to be

124
00:08:20.560 --> 00:08:26.960
on overdrive so if you feel like you're on overdrive and you're exhausted just

125
00:08:26.960 --> 00:08:31.120
got to keep going right and I'm right there with you you know everyone at

126
00:08:31.120 --> 00:08:35.000
gym lunch like we we try and remove every obstacle we possibly can I can't

127
00:08:35.000 --> 00:08:38.360
change the I can't change the government I can't change what they allow us to

128
00:08:38.360 --> 00:08:44.840
do but we can just fucking try hard and so that's what we've got so anyways

129
00:08:44.840 --> 00:08:49.040
lots of love to everybody hope you guys are having a good week if you're if

130
00:08:49.040 --> 00:08:52.160
you're if you're struggling connect with other people I can tell you there's

131
00:08:52.160 --> 00:08:55.360
always strengthening communities and connect with others you'll be able to

132
00:08:55.360 --> 00:08:58.640
get through this together all right not in the fucking covid way fuck that all

133
00:08:58.640 --> 00:09:00.520
right but I'm saying that we can get through this together small business

134
00:09:00.520 --> 00:09:03.960
owners because we can be in together because we're better than all the shit so

135
00:09:03.960 --> 00:09:10.680
anyways lots of guys as always rooting for you catch you guys soon bye