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Hello everyone and welcome to the Jim Secrets Podcast where we will talk about the secrets

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of the 1% of Jim loners who are crushing it and how they are doing it.

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So today we're going to be discussing a really simple concept.

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This one will be a short one but it's just hopefully immediately actionable for you.

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One of the things that happens a lot of times when I get on the phone with new Jim loners

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or Jim loners that we're considering working with, a lot of them are still training sessions.

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And if you train sessions because you love training sessions, that's cool but understand

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that it's causing you to make less money.

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Now if you're using that to fulfill, desire, that's outside of making money in profits

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etc.

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And that's fine.

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But I know that 90% of the people who are doing that are not in that situation.

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Most of them are doing it because they're trying to save money.

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So here's why it's counterintuitive, why you shouldn't be training your training sessions.

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So like I said, a lot of times, the programs that we have are very time intensive.

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So I like being really candid and upfront about it.

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But most of the guys that we work with add an additional 30,000 revenue in their first

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30 days.

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Pretty crazy.

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Now they can't do that if they're training training sessions because they're working

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a job that pays $15 an hour.

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And so if you want to not make $10 to $15 an hour, stop doing stuff that you can pay someone

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else $10 to $15 an hour to do because the natural next question that I would have to

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prove the point is, do you think that your time is worth more than $15 an hour, right?

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And most gym owners would say, yes, I do think that.

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It's like, cool.

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Then why are you selling it for that?

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Right.

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Why are you doing that?

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So one of the beautiful things about the economy that we're in and the nation that we're

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in is that the way that work happens, right?

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Is that new employee comes in and then they start working usually for two weeks, ish, right?

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Before they get their first paycheck, okay?

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And so it's kind of a really cool thing because it's structured that way because it gives

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the business owner two weeks to make enough money with the time that he's saving by not

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doing the things that he's paying the employee to do to go make the money to pay the employee,

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right?

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And so what happens is like for us, right, they start our system, they start getting

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leads in every day.

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And so for them, the highest invest you see their time is selling, right, it's sales.

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Because in the afternoon, if they can close, you know, if they can meet with 10 people

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and close six, right, conservatively, at, you know, like a $500 price point for, you know,

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a defined end program, you know, six weeks, eight weeks, whatever, in that afternoon,

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they made $3,000 and that's because they didn't have to train four sessions that afternoon,

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which cost them $60, right?

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And so by giving up $60 to someone else, they created big L word leverage.

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There's a lot of things that I don't do in my business.

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I shouldn't do them because it's not the highest invest you see my time.

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You should learn how to do it so that you can teach someone how to do it the way you want

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it to be done.

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But then once it's been learned, you're then doing a job and the point, like what you will

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do is an entrepreneur is you will continually put yourself out of a job, all right?

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So if you're not in that habit, you should be, okay, because like the first thing you're

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doing is your training, right, the first thing you're doing is really just killing yourself

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because you're training, you're doing front desk, you're doing admin, you've been sales,

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you've been marketing and all this other stuff, right?

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That's what you're doing at the beginning.

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But ultimately, you want to move yourself up the income ladder of the job, right?

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So the first thing you could outsource is the training itself, first thing, all right?

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The next thing you're going to outsource is all of the admin but billing, back work, whatever,

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okay?

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The next thing you're outsourcing.

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And so then after that, if you're still, if you have a single location, what you're

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focusing on is marketing and sales, right?

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You're figuring out ways to get leads and then you're selling them because each sale to

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you is worth so much more than the time it would have taken you to, like, I mean, I tell

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people, like if you had every afternoon off, I'm like, do you think that you could get two

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sales a week for 500 bucks?

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I'm like, do you think you could do that?

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Do you think you could go to the grocery store?

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Do you think you could call people in your phone book, like, forget about Facebook marketing,

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forget about Instagram marketing, forget about all this other stuff, okay?

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Do you think that in a week, you could close two people on a defined end program, right?

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We'll go, guys, you guys already know that I don't run any ads on this and I don't sell

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anything.

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And so the only ask that I can ever have are you guys that you help me spread the words

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so we can have more entrepreneurs, make more money, feed their families, make better

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products and have better experiences for their employees and customers.

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And the only way we do that is if you can rate and review and share this podcast.

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So the single thing that I have to do is you can just leave a review, but take 10 seconds

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or one type of the thumb.

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It means the absolute world to me and more importantly, it may change the world for someone

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else.

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Right?

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It's just like simple logical questions here.

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So from the income ladder, what you're going to move on to, right?

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Which is you're going to outsource training, next unit outsource admin, front desk, etc.

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Third, you'll outsource the sales itself.

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Fourth, what'll usually happen is that you'll give that front admin person more responsibility

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or you'll give that sales manager more responsibilities to become more of a GM.

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And then the only thing that you're responsible for is marketing your business, which kind

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of brings on the point of why I believe that every business owner should be a market

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of first.

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Right?

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Is that like no one will make it rain for you.

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And you can never trust an agency to like, you got to learn it.

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Like you just got to deal with the fact that you need to learn how to market because they

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will not care about your business as much as you will.

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They will not keep tweaking campaigns until it works because they just don't care.

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It's not their business.

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I have never seen any of my friends who crush it.

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Right?

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Who have an outsource marketing company running their marketing.

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They always have someone who either has equity in their company or they are somebody who

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is an employee full time and all they do is just market for them.

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And most of the times it's not the actual marketing that they're outsourcing.

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It's the actual plug-in of ads so they actually inputting, but the offers and the creative,

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you had a copy.

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So there's the things that you can never really outsource.

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You have to know how to do that and to scale.

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And it's unfortunate that the world of the fitness industry told us that all you needed

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to do is give people great results and you're going to be able to have a fitness business

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because nothing that you learn being a trainer has anything to do with running a successful

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gym.

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Crazy.

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Right?

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So anyways, I told you I'd keep this one short.

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So I'm going to try and stick to that.

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If you are training your training sessions or doing your admin or your billing work, etc.

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And you know that you could be going out and getting sales and driving more revenue

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into your business than you need to be outsourcing those positions as soon as humanly possible

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so that you can take those extra hours that you no longer have to do and you can focus

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on the things that are going to produce the highest revenue for your business.

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Okay?

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So there's your tactic for today is make sure that you outsource your training, etc.

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And you still have two weeks and all you got to do is make one $500 sale and you can

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probably cover those afternoon sessions, right?

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So up here's just a number thing.

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Let's say it's three sessions is what you guys have in the afternoon, 15 bucks a session

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in California.

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It was 1.22 which means it cost me like 18, 50 a session after I picked payroll taxes,

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etc.

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So let's just say 20 bucks.

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Okay?

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20 dollars times three, 60 bucks an afternoon.

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Let's say it's five afternoons, it's $300 and then again $300 next week.

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So my question to you is do you think that you know how to make $600 if you had all

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of your afternoons back?

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The answer should be yes.

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If you don't, then you need to learn the skill set and show you how to do that.

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But for most of the answers, yes.

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And if the answer is yes, then it means that you training sessions is no longer a logical

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business decision and you need to move on because it's literally costing you the amount

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of money that you could be making in the afternoons by having that time.

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It's costing you that much money for you to go to the training sessions, all right?

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So that's about it, everyone.

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If you want to learn how we bring gyms from zero to full capacity in 30 days, you can check

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out four of our case studies for free at gymlaunchsecrets.com forward slash quiz.

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Go there and check it out.

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Engage in the community.

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We've an online group.

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It's free.

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We're doing other content like this out there that's tactical that will help you with

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your business.

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And obviously, if you want to see how we do what we do, you're welcome to reach out.

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So lots of love dudes and do debts and hope you're having an amazing morning afternoon.

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And I will talk to you guys soon.

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Bye.