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What you don't know can kill you.

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Welcome to the game where we talk about how to get more customers,

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how to make more customers, how to keep them longer,

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and the many failures and lessons we have learned along the way.

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I hope you enjoy and subscribe.

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What you don't know can kill you and ultimately will

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because at the end of the day all of us are going to die.

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And after having built two multi-figure companies,

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another eight-figure company, another eight-figure company,

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and then now we have a portfolio of companies

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that do just about a million a week.

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I've learned some things about financial education and things like that.

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And I realized I was wildly deficient in other areas.

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And so in this search for meaning and figuring out,

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you know, what I want to do when I grow up,

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I've kind of bucketed the different disciplines

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that I think all of us have to learn as entrepreneurs

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to fill the hole that we have in our souls.

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And I think a lot of us, you know, we pursue business

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because we feel like it is going to fill this hole

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even on some level we know it won't,

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but we do it anyways because we just don't have another best bet.

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And so after having enough money to question the meaning of life,

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I've kind of looked at these buckets as seven things.

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And so that's what I'm going to talk about in this video.

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And I think it's useful because a lot of times

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we just don't know what we lack.

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And simply having an understanding of the breadth of topics

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and disciplines that we should have and understand

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will show us where our deficiencies are.

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And I believe that you need all seven in order to feel more complete.

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And as I've made more progress in these things,

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I feel like I've been able to unearth my singular meaning.

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It's not necessarily yours, but for me, it's to learn.

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I love learning.

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And so for me, one of the best ways of learning is teaching.

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And so it questions all the time about why I make these videos,

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like why would I care about doing this stuff for free?

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I do it for me because I love learning

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and I learn best through teaching what I'm going through right now.

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And so these are the seven different disciplines

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that I think every human being has to learn.

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All right, so the first is foundational education.

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All right, now the good thing is the system is pretty decent at teaching this one.

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All right, so this is like reading, writing, and math.

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Like that's how I see it.

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It's like if you can read, write, and math, and do math,

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you'll learn that from school.

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And specifically, just like reading, writing, and math

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are kind of what I would consider foundational principles.

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Because from there, you can use reading and writing

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and math to learn the rest of the principles, right?

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And so this one's foundational.

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And this is pretty much the only one that we get taught at school,

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which is why everyone, or at least for me,

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I felt wildly deficient to do with the real world

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because there's so many other things, right?

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Which is crazy to me that like what we cover are not,

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I think we should just get foundations.

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If I were to redesign our education system,

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I would just teach reading, writing, and math.

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And then the rest of it would be around these disciplines.

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All right.

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So the next thing is physical, all right?

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And the thing is, is if you're living in this world,

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you live in the physical plane.

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And so you have to understand what you need to eat,

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and how do you need to move in order to increase your energy,

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longevity, et cetera, and so all the things

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underneath it, this is bucket, energy man,

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sorry, would be like sleep, you know,

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like your own sleep routines, if you have them,

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but not to be religious about them or superstitious about them

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because those end up becoming handicaps more

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than they actually end up helping you.

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But how to actually train to look the way you want to look,

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how to eat the way you want to look, how to eat,

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and train the way so you can know how you want to feel,

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all of this stuff, because you exist in this plane,

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and we have these bodies for our whole lives.

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And so it would behooves us to learn how to do these things,

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because all the rest of these disciplines

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are no longer a priority if your physical health

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is waning, right?

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It's like there's a saying about that everybody

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can have every wish in the world,

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except for when you're sick, you only have one,

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which is to not be sick, right?

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And so learning this is what I would consider

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the second level of education.

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The third level of education that I've outlined

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for myself is professional, right?

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And this is one where depending on what your,

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what your skill set is, right?

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Or what, sorry, what career path you want to go down.

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Some schools, you know, if you want to be in a count,

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there's pretty decent, there's decent career path

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there for you to learn that skill.

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Now most accountants would say, yeah,

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when I had my, you know, once I graduated with my Mac

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or my master's in counting,

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that's when really my real education began, right?

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And so many of these are like that,

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especially from the formal education standpoint.

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But hopefully as I'm going through these,

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you can think to yourself, okay, where am I lacking?

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And as I get higher and higher up, I will tell you,

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I think the fulfillment and the meaning

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that you can drive for them,

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these kind of work like a pyramid, right?

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Like this is the base and then you build up, all right?

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The next level of this,

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what I would consider is emotional, all right?

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And this one, you have to continue to grow over time

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because this is just like understanding your own,

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your own feelings and thoughts.

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And as you, you know, grow as an entrepreneur,

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you have to know these things

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because you'll figure out where your deficiencies are,

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all of us have them.

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And if you can't think to yourself,

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what your deficiencies are and name them

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and be okay with yourself while still having them,

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I think that you get stuck there

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because you just don't know how to fix yourself, right?

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Not that you need to be fixed, but how to grow, right?

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And so this is the kind of the fourth level

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of education, now note,

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this one we don't get taught anything about at all,

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anywhere, right?

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And you have to learn all this stuff on your own

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and most of us that have no education on this.

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So think about how much time you've devoted

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to like this one now,

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because now we're really departing from formal education.

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Obviously there's not much formal education

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around physical recess doesn't really count, right?

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The next level that I have here is relational, right?

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So this is how to communicate,

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influence, and deal with others.

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And this is wildly important

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because first you have to master yourself, right?

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And then the next step there is being able

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to relate to others in a way that is meaningful.

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And so by doing that,

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you're able to influence others,

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you're able to build groups, build tribes,

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build companies, all of this is going to be predicated

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on your ability to deal with other humans.

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Again, this isn't taught anywhere, right?

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That's why some of the books

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that were most transformational for me in my life

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were books that talked about how to deal with other people,

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how to communicate, right?

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How to have people like you, right?

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How to have people trust you.

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And really the flip side of that is how to be like a bull

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and how to be trustworthy

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rather than some like hacks or tricks.

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It's so much more about the character traits,

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which is the ugly answer,

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but it's also probably the truth.

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So these are the five loves.

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And if you're looking at yourself right now,

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hopefully you should be like,

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well, how much time am I spending learning this discipline

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from my own emotions?

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How much time am I spending learning this discipline

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in learning how to relate to others?

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Hey guys, real quick.

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If you're new to the podcast,

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I have a book on Amazon called 100 million dollar offers

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that over 8,000 five star reviews

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and it has almost a perfect score.

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You can get it for 99 cents on Kindle.

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The reason I bring it up is that I put over a thousand hours

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into writing that book

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and it's my biggest gift to our community.

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So it's my very shameless way

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of trying to get you to like me more

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and ultimately make more dollars

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to that later on in your business career.

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I can finish the part with you.

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So that's my gift.

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Go check it out.

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Amazon and back to the show.

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The next one that I have here is financial.

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All right, financial literacy.

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And I would say this first in the beginning

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is personal finance,

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which is basically learning how to spend less than you make

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and then ideally significantly less than you make

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if you listen to any of my stuff

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because wealth is a ratio.

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It is not a number.

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It is a ratio between how much you earn

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versus how much you spend.

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So if you want to increase your wealth,

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you can decrease your expenses.

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And instead of doing become more wealthy,

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think about that for a second.

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And while you process that,

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I will tell you the second iteration of financial,

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which is then how to multiply.

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So the beginning, it's about the getting,

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getting of the money.

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And then the next level is about

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how to multiply the money that you have, right?

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And have the money work for you.

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And that's, I would say currently,

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this is where I'm focusing a lot of my time

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and attention because I want to learn that game.

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That being said,

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a lot of these things combine together, right?

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Like if you want to have a business,

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you need to know how to manage your own emotions.

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You need to know how to relate to others.

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You need to know how to manage finances.

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You need to have some skills that you have professionally

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to provide value to the marketplace in.

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And remember, with like this professional skill

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that I was saying earlier,

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only if you have like a formal career path

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that you're going to learn this in the formal education system,

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which is, you know, failing everybody

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even more every day.

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But most, most professions, right?

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You learn, you learn by doing,

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you learn by getting into that industry, right?

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And so that's why there's no school for entrepreneurship.

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Not really, you know what?

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There's entrepreneurship schools,

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but like let's be honest, like they're not legit.

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The real school for entrepreneurship

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is just getting into the game and starting to apply.

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And so right now as we're thinking,

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you're going through this, right?

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I've named six and I'll tell you the last one in a second.

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But think about where you rate on these.

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Like how much time am I spending learning

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about financial education?

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How much time can I read a balance sheet, right?

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Can I read a cash flow statement?

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Relational, right?

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Like how much time am I spending learning

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how to relate to others?

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Do you say things like,

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and this is important for everyone

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who has an identity, which is everyone, right?

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Do you say things like, like,

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I don't play well with others?

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I don't even like saying that me personally

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as I'm telling you this.

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I don't like saying that

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because I don't like speaking that over myself.

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But I can tell you the more you can become aware

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of how people say, I am, I do, I have, right?

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I must, I should, et cetera.

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People tell you their own limiting beliefs

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and the things that you say

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and the things that you speak over yourself,

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become your reality.

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And like this is very true.

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Like I'm, I don't even want to say this.

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Like people will say,

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I'm not good with money, right?

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I don't even like saying it, right?

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Because you speak this belief into yourself

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and that becomes your reality.

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And so the first thing you have to do

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is start correcting your language so that you know,

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it's like, I have a weakness here.

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I have a deficiency in terms of my learning, right?

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Because then it becomes an opportunity that you can fix

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rather than I am this way.

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It is certain I speak this way

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and therefore will never grow, right?

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And so as you're looking through these pillars of disciplines

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that come inevitably on the entrepreneurial journey,

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you have to see which your deficiencies are

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and learn them, right?

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And that's, and if you're like,

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look at this and this seems overwhelming,

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will you have your whole life to learn them?

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Which is what I think is inspiring.

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And I honestly think for me looking at these disciplines

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has given me a lot of meaning in my own life

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because I just see this as so much stuff that I want to do.

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I want to learn all this stuff.

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And then it makes living more interesting for me.

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And then finally, the last one is philosophical, all right?

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And this is the values that you choose to live by.

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These are the things that you believe to be true,

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that are eternal.

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And so for me, this has been incredibly, incredibly useful.

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And I can tell you guys for anybody who's watching this,

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like when you have enough money to spend millions of dollars a year,

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every single year for the rest of your life,

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just on the money that you have,

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assuming it doesn't even grow,

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like you ask different and weirder, like life gets weird,

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right? You have weirder questions that you ask

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and then you realize there's really,

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so hopefully I can jump to the end of that for anybody

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who's, who's curious,

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you won't get more fulfillment from all of these things,

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or any one of these things,

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but it's really feeling how you can balance all of these things.

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But I think that philosophical,

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despite the fact that I said it's the seventh bucket,

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I actually think that it's the most important bucket.

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And all of the changes in my own subjective well-being

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and how much I enjoy living have come from fundamental shifts

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in my philosophy about what I believe it means to be human

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and the time that we spend here on Earth.

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And so anyways,

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if you're looking at yourself

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and you're looking at your own deficits,

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A, and that's okay is one of my favorite things

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that I tell myself, my own self-talk, right?

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I'm not good at this, and that's okay, right?

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I'm not good at this yet, and that's okay.

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I'm not good at the relational side with other people,

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yet, and that's okay, right?

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Because I'm going to learn, right?

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I'm not as good at the finances as I would like to be,

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yet, and that's okay, right?

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And so it becomes, it gets you out of this defeatist talk,

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this absolutism of being deficient and making it

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is something that's an opportunity for you to grow it.

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And I know this sounds minor, but I'm telling you,

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when I look at the employees that I have,

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I look at the people that are in our company,

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I look at the businesses that we work with,

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I can tell immediately by someone's language patterns

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how likely they are to grow, right?

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And so the first thing you can do

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is correct your own language patterns

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for each of these buckets.

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But getting back to philosophical, right,

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as the seventh bucket,

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this bucket I believe is, I mean, it's the meaning of life, right?

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And what'll happen is if you are doing all of these things,

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you're doing your financial education,

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you're making more money,

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you're increasing your influence

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through your relational discipline,

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your sense of self and your emotional management,

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your impulse control is improving, right?

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Your professional skills are enhancing,

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your physical well-being, your energy,

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your sleep, the habits that you have around that

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are things that are increasing your longevity,

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increasing your energy, increasing your sense of well-being

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from a physical standpoint.

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And hopefully you have the foundational education

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of reading and writing,

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which if you don't, you should do that first

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because it's the gateway to learning all these other things.

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But the thing is, is all of these other ones,

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if you don't know why you're doing them,

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I think that ultimately you don't feel better.

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So you may improve all of these things,

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but you don't feel better.

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And I think that most of us just want to feel better.

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And so for me, making strides in understanding why I do

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what I do and where I derive meaning in life

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has been one of the most fulfilling for me.

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And ultimately why I've been increasing my, you know,

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constant stuff on the channels.

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And I'm writing books right now

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that I'll be releasing for free for everyone.

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Just to help other entrepreneurs

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and people make positive contribution

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with the potential that they all,

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that we all have inside of us.
