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The single greatest skill you can develop is the ability to stay in a great mood

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in the absence of things to be in a great mood about. I've had some of the hardest days of my life

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this year, and so maybe you feel the same. And so in this video, I want to share a four-part

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framework that has helped me move forward even when life sucks.

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If you can be in a bad mood for no reason, then you might as well be in a good mood for no

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reason too. And so one of the things that's been helpful for me is just actually recognizing

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the math of hard days. And so if you think about you having 100 days, right, let's just say that

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you know, the last 100 days of your life. Well, the top 10% of those days, you're going to have 10

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days that are small face days. And then you might have, you know, kind of the middle 80,

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that's going to be kind of neutral days, right? And then you're going to have your bottom 10% days.

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Now, this is just normal because of a standard distribution of how days work. I think the most

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important skill that you could have is being able to reframe reality. And I say this because I

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had a very good friend of mine this year, say something to me, and it was, it was really powerful,

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and it's been top of mine since he said it. And he said, well, I'll tell you what he actually said.

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He said, you're Alex fucking Hermosey. You can get away with whatever you want as long as you

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frame a right. And I really thought a lot about that. And I've brought that perspective to a lot

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of the conversations, a lot of difficult things that I've had to go through this. It reminds me of a

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quote from Victor Franco who wrote the book of Man's Search for Meeting, which he wrote while he was in

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the concentration camps during the Holocaust. He survived. And he wrote about that time period.

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And one of the things that he said is he who has a why to live for can bear almost any how. And so

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if you think about that, the why is the reframe for dealing with the how. And so it's like how can I

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frame this this difficult thing, right? This thing that I'm about to go through that I just went

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through. How can I reframe that? And what world would this be an amazing thing, right? In what

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world were when I tell this story 40, 50 years from now, and I'd be like, this is a pivot point for

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me. I had to have this origin story in order to get to I wanted to go to become the type person I

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wanted to be. And so these have been some of the mental reframes that I've used on some of the

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harder days that I've had. So this year, I had a gigantic bill come out of nowhere. So there's a

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multi eight figure bill that was required to get paid in 72 hours in cash. And so I, you know,

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thankfully had that, you know, available to me. But I had obviously different plans for that money.

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They're dealing with this gigantic bill that I had to all of a sudden pay within 72 hours. And so

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you know, there's the basically the moment between when I got the news to me paying it to then kind

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of reflecting back because it almost felt so fast or was like, I've got, you know, I've got all

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these plans and then boom, this happens. And then 72 hours later, it's like, wow, okay, what am I

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going to do? What am I going to do kind of moving forward from this? And there's this great

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quote by Marcus Aurelius, which is, what are you so afraid of losing when nothing in this world

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belongs to you? And I really thought a lot about that, which it's like, I can't take it with me

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in the end. And so being sad about losing something that I, that was never really mine anyways, like,

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I'm going to have to push all my chips to the middle of the board when, when the game's over, right?

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I'm going to have to, I'm going to have to cash my chips and somebody else, you know, other people

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are going to distribute my chips, whatever way, when I die. And so it's like, I'm really just a

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steward of these chips. I'm just renting these chips for a minute. And so like to be upset and to

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ruin the one thing that I'm only, that is, that is finite, which is the present moment, for something

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that actually doesn't affect high lives. So this is the second piece. This is actually a kind of

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a utilitarian perspective that really helped me, which is by losing that money, I asked myself,

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what does this change about what I do? What does this change about my life? It doesn't change

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the food I eat, it doesn't change where I live, it doesn't change where I work, it doesn't change

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what I do, it actually changes nothing. And so all that change was just like, in my mind,

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I had an expectation of the future that changed. That was it. And I said, okay, do I want to,

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because of this thing that existed in my mind, I am choosing to punish myself for not having seen

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this or not paying attention or whatever number of reasons I could blame myself for. But at the end

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of the day, I was like, okay, so you just get to pick how long you want to be yourself up for.

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It was like, huh, well, what am I so afraid of losing if nothing in this world belongs to me,

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nothing, this wasn't mine to begin with. And so that really kind of helped me, helped me

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quell that kind of negative thought pattern pretty quickly. And so I found it helpful when I'm

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in a bad season, like I am right now, to be fair, I don't try to like put big labels on things,

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but I guess I'm just giving myself a little bit of grace. But to just focus on having a good day,

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and so it's like, okay, even though this is a bad season, I'm going to have a good day in a bad

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season. It's kind of like a bite-sized victory. And if I start stringing enough of those good days

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in a row, I'm going to turn a bad season back into a good season. And it makes it feel a little less

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bad, because I feel like I'm making progress. And so I heard this, this little bit by Bill Ackman

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who was like getting sued, he was going through divorce, he just lost $4 billion in perishing square

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for his capital. So he was like, honestly, all of this happened at the same time. And he realized

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all these projects were these big massive things, which is a lot of kind of the stuff I'm doing with

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right now. They're not like, okay, I had a bad day. They're like things that just they last and they

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prolong, right? He said, you just got to, you just got to, you just got a little bit done every day.

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That's it. He's like, you just got to make a little bit of progress every day. And kind of like

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compounding and investing, it's like, you don't really, you don't see it in a day or two or a week or two.

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It's like, but you look at back at 30 days, you're like, all right, I move the ball a little bit,

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right? You look back at 90, you're like, all right, I made some progress. And it's just like,

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if you have big goals, you're also going to have equally large obstacles. And so you can't assume

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that, oh, my big goals are going to take many, many years. And then the obstacles that I have to

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maneuver around are going to happen overnight. Sometimes the obstacles they have to move it,

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maneuver around might take a year or multiple years to get around. And so you have to be able to

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manage your headspace and basically keep your internal combustion engine going during those

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harder times. And so it's kind of like a monkey swinging from good, good moment to good moment.

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Because even going from bad season to good day, you can even have bad day and good moment.

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So I was trying to thought, okay, today was a shitty day. Fine. What good moments do I have?

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And by focusing on the moments, the thing is is like, when I look back on my life, you forget

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most of your life, like if we're being real, like you can't recall most of your life. Most people

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can't even recall what they ate like three days ago. But you can't have the moments. And so the

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moments when I think about, like at the end of my life looking backwards, those are the only things

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I'm really going to remember. And so I just want to make sure that I take those down. And so what

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feels like a bad season now, I can try and forget most of the bad stuff and just try and remember

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the good moments. And so in retrospect, I can, I can have rose, rose colored glasses when it comes to

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this, this season. So it's like, all right, well, how do you, how do you have a good day, right?

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And I think this is different for everyone. But I'll tell you what my little formula is for,

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for having a good day. So I actually have this ridden on my wall in my office, which maybe I'll be

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able to put a picture somewhere. But good day formula. For me, there's only three things. Number one

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is eat with people I like. Simple enough. Number two, lift with people I like. And the third

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is write something. If I do those three things, I had a pretty good day. Like I look back and I'm

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like, I earned my shower today. I feel good about this. And so maybe for you, your three things

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are going to be entirely different. Now, I'll give you a little wrinkle on something that's been

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really valuable for me, like absurdly valuable. The thing that I noticed that made these two

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things significantly better, really all three of these things is not being in a rush.

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Like if I have to lift and it's like, I only have 60 minutes to lift, I don't like that. Some

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people are fine with it. So we were like, well, this is how my life has to be. That's fine.

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I have come to a point in my life where I was like, I have a lot of money. And I have

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the ability to not work anymore. And there are not a huge amount of things that bring me big joy.

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And so if these are the few things that bring me joy, which is eating without a clock, with people

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I like, lifting without a clock, with people I like, and writing something for as long as I feel

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like, then I should organize my day so that I don't have as like many, many hard stops. So that

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if I want to lift in the morning, I don't have something at nine. And if I do have something

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at nine, it's something that's movable, right? Like if I have to make this video, it could be at nine,

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but the team knows if I show up at nine thirty or nine forty five because I've lifted longer,

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that's fine. That's all good. And that has made it has taken my good day formula and made it like

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my super good day formula. And so sometimes it's like, where are the tiny nuances that actually

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make something different between good and great? And so I thought about like the days that I had

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these three things happen. And then I had better days that has those three things happen. I was

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like, what was the difference? And the difference was that I didn't have to be somewhere else.

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And in trying not to have a rush, it means I have to give something else up, right? And so then the

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question is, is the thing that I'm giving up worth having a better day? And so for me, I was like,

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yes, I'm willing to give up some money or some upside in order to have consistently better days.

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And that's a trade I'm willing to make at this point in my career. If you want to achieve a goal,

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you're either going to have to accept a boredom or pain. And the bigger the goal, the more of both

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you'll get. And when I started my gym, I actually lived with six other people in one house.

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So this is like off of beach town. And so think like sand everywhere, people everywhere, dirty

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dishes everywhere, like not enough room and refrigerator for food, cooking was an absolute mess.

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There were almost all of them had dogs. So one had, so a couple had two dogs, another couple had one

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dog, another guy had a dog. So we had four, four different dogs in the house. And they were like all

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marking territory. It was horrendous. And I was splitting one room with a guy with a bed like

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two beds. My bed was on the floor. His bed was elevated because he could afford that at the time.

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And I would sleep with a fan on my face. I couldn't hear anything. That was my secret like,

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is the fan like, there's like the wind over like it's all I could hear. The thing is is like

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I was doing that when I was making like 20 grand of take home. And so like there's always trade-offs.

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Right. And the trade-off for me of living in that condition was that I could invest in the dream

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and build the business that I had at the time. And now I could look back because I ended up losing

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everything, you know, a few years later. And so you know, you get this negative cycle of like all

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of that suffering was for nothing. But it wasn't for nothing because I learned all these skills along

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the way. And so you also can't operate from the perspective of like, I might lose it all in the

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future which means everything they do today is not worth anything because like you're going to lose

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100% of everything the moment you die. So trying to say that you might lose something in the

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future is a reason not to do something is ridiculous. You're going to lose everything at some point.

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You cannot wish for both strong character in an easy life because the price of one is the other.

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And so when I think about pain, I think about what thing am I paying for right now?

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And is that thing something that I want? And if so, it reframes the pain as the price of the thing

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that I want. And so it was very interesting. This is super interesting. It's they've done research

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on this where they have somebody who like accepts like shocks, right? And then they have to they

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can like opt out at any point. If you have the same man who's getting shocked and then you tell

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that man in the other room, every shock he takes his family doesn't have to take his threshold of

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pain like quadruples. And so this may seem like some quote mindset, whatever. But the thing is it's like

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the bigger your goals, the more pain you're going to endure whether you want to or not. It's the

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price. And if you can endure four times more pain than someone else, I don't actually think that it

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feels four times more painful. I think it feels the same level of pain, but you have this padding

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that makes it feel worth it. Give him in a purpose and the ability to achieve it and he will crawl

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over broken glass with a smile. And that broken glass like how can you have a smile during the pain?

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It's because of what the pain itself represents. Now I'm going to get I'm going to get a little

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bit into behavior because I think it's it's valuable. So if so so we talk I talk a lot about

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reward and punishment, right? But those are kind of more colloquial terms. When it comes down to

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behavior, it's actually reinforcers. And so a reinforcer can be negative meaning it can be something

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that's aversive. So for example, if I know that every time I hit my hand with a hammer, I'm going

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to grow muscle, then if that hitting my hand with a hammer or taking the shock from my family

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means something positive, which is that I'm protecting my family, I'm helping my country, I'm

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doing something that I de-meaningful. The pain itself can become a positive reinforcer because

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you know you're making progress towards the thing you want. Now you might think of that and be like,

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well, I don't want to have the pain. The thing is that when you're going through it, if you have

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this frame, it isn't as painful. And so in a lot of ways, it's like we are our own sculpture that

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we are working on. And as we chisel away, we also get to reveal the type of person that we want

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to become, the traits and the behaviors and the belief sets that go with the man or woman that we're

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trying to try to grow into. And so I wrote this story, I want to say a year ago, maybe two years ago,

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that related this that I just want to share with you. So imagine you're talking to the creator of

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the universe about the person that you want to become, right? And so you say, you know, I want to

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be courageous. And the creator replies, then I will give you monsters that terrify you. That way you

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can conquer them. And you say, well, I want to be patient. And the creator replies, then I will make

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you work harder and longer. And nothing will come easy to you. That way you can learn to wait.

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And see they are like, okay, well, I want to be wise. And something creator says, then I will give

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you failures that will crush your spirit. That way you can learn the value of judgment. And you say,

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that sounds like a hard life. Can you give me a good life? And the creator replies,

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just like we measured the quality of a blacksmith by the strength of his steel, I measure you by

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what you are at the end, not the fire and the hammer that it took to make you. A good life isn't an

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easy life. A good life makes you into a good person. And that my child is a hard life. And so it's

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about who we become doing the work more than the outcome from the work itself. And I love this,

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and this is a reframing of proverbs. But the work works on you more than you work on that,

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right? I get all labor there as profit, meaning we always benefit from work, even if the thing

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that we work on gets destroyed, even if you went bankrupt, even if that relationship didn't work

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out, even if that partnership falls apart, the work you did is eternal because it changes you.

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And so for those of you who don't know who are new to my channel, I lost everything five years

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into my entrepreneurial journey. And then I made a little bit more and then I lost it all again.

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But the thing is is that I had this idea that, oh, I have to start from scratch again.

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But that's not true because you can only start from scratch once. Every time after that you start

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with an experience. A man with an experience is never at the mercy of a man with an opinion. And you

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transition from the second to the first, the moment you begin working because you're no longer

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somebody who has an opinion and the vast majority of people who are in the comments section,

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right, who are making the remarks, who are in the sidelines are just people with opinions.

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And as soon as you know what that truth is because you've been there and you've actually done it

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and you have the scars to show for it, then their opinions matter significantly less.

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And so I'll give you a different reframe that I've had for redefining pain as it relates to other

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people, which is you can summarize just about every hateful comment on the internet into one thing.

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He lives his life in a way that I would not prefer. That's it. Everything is, he lives his way,

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his life in a way that I would not prefer. To which I respond, yes, I do live my life in a way

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that most people don't prefer. And they live their life in a way that I would not prefer. And that

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is why it is their life and they can live their life the way that they want to live their life,

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the way they prefer it. And I will live my life the way that I prefer it.

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Real quick guys, I have a special, special gift for you for being loyal listeners of the podcast.

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Layla and I spent probably an entire quarter putting together our scaling roadmap. It's

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breaking scaling into 10 stages and across all eight functions of the business. So you've got

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marketing, you've got sales, you've got product, you got customer success, you've got IT,

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you've got recruiting, you've got HR, you've got finance. And we show the problems that emerged

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at every level of scale and how to graduate to the next level. It's all free and you can get

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it personalized to you since about 30-ish pages for each of the stages. Once you answer the questions,

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it will tell you exactly where you're at and what you need to do to grow. It's about 14 hours

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of stuff but it's narrowed down so that you only have to watch the part that's relevant to you,

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which will probably be about 90 minutes. And so if that's at all interesting, you can go to acquisition.com

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forward slash roadmap, ROAD map, roadmap. And so they make these things, they cast these stones at you

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as though it matters. And so my dad told me this when he was going through his divorce.

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He said he went through this divorce conference and the speaker on stage said

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to somebody in the audience, he said, hey, here's a ball and he threw it to him. And he said,

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okay, throw it back to me. So he cut the ball. He said, now I want you to imagine that this ball

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is a steaming hot pile of shit. And he threw it to the person again and the person caught it.

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He said, why would you catch it? And so the lesson of that is just because someone

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hurls shit at you doesn't mean you need to catch it. You don't need to choose to participate.

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And I thought that was a really interesting frame. It's like people can hurl whatever they want.

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It doesn't mean that they have justified a response or that you need to accept it. And that little

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reframe of, oh, I live my life in a way that other people not prefer. Well, that makes sense.

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I'm not trying to live the same life as them. So of course. And then they say he made trade-offs

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that I would not make. And I say, of course, of course I did. Why is this somehow an insult? And so

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the thing is is like when I was making those trades in the earlier days, like I didn't know when I

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would be successful or if I would be successful. The only thing that I knew for sure was that I wasn't

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going to stop. And that was it, right? Like I know I can just not stop. And that's something that I

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can commit to. And that's controllable. And so I think a lot of the big gift of hardship is that

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it doesn't define you. It reveals you. And so the benefit is that you get to see who you really are

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and you make that decision yourself every day. And so I have this perspective on loyalty,

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which is that like you cannot say that you are loyal until your loyalty is tested.

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You cannot say you're patient until your patience is tested. Otherwise, it's an opinion,

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non-experience. And so you can't say that you, you can handle hardship and that you are

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emotionally resilient until you've had something to be emotionally resilient about. And so the gift

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of the hard time is to give you proof of who you are so that the rest of your life, you get to

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know that you did that. And you get to tell that story and relive that story to yourself

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for the rest of your life. And to me, that gives the hardship, memory dividends, that pay

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forever until the day you die. So I'll tell you a story. When I was, when I, so I went to a school in

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the SEC and some of the SEC schools are renowned for hazing and aggressive stuff. And so I was going

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to join a fraternity. And obviously they build up how hard pledging is going to be and all this

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stuff. And I called my dad to talk about it. And he just said, remember, there is nothing that

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they can do to you that is harder than what you've already been through. And it was a great

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reframe because I remember the times, you know, like when things would be, quote, hard during that

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that season of pledging. And I would just think about the things that I had already survived,

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the things that I had already been through at that point. And it made what they believed to be

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suffering a pure childish. I was like, this is cute. But for the people who were present in the

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moment, rather than being able to relive through their memory dividends as using it as a shield,

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right, for my emotional affect during the moment, was like, all right, I have these eight weeks

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where I have to stay in here before you apparently give me a stay-up approval. Fine. Then I will do

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that. I live my life in ways that you would not prefer. And that, that carried me a pretty long

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way. And so let's say that you've used these tools to redefine pain, right? And you've realized that

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you are the outcome. The work you do is the only thing you control and the person you become

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becomes the evidence of the work that you voluntarily

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subjected yourself to. And not only does that pain, or that difficulty, you're just comfort,

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make you better, it's also what separates you from everyone else. And whenever I do go through

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those moments, I do have these slight like crook of the smile. I'm a crook of my life that goes up

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because I'm reminded that everything that I'm willing to tolerate and deal with is what everyone

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else who wants to do the same thing will be incapable of doing. And so if it's hard for me,

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it will be just as hard for somebody else. And I think for some reason that gives me some

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sadistic pleasure that I will be able to to keep moving forward. And so that's kind of a perfect

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transition to number three, right, which is endure what others

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and so all of this becomes your competitive advantage and that competitive advantage compounds.

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The more memories you have of hardship that you've been through, the more it stacks, the more it

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becomes a trait, the more it becomes ingrained in your behavior. And the more it takes to shake you

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because you're like, well, this is my baseline. This isn't even close. It doesn't even register on

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my scale of something that's in inconvenience. We've all met that person where like if a call gets

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moved or a dinner plate is late, it's like a nuclear bomb went off. It's like, well, what's the

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opposite of that? Like what's the person who like, it doesn't matter if a nuclear bomb went off,

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all you see is a straight line completely undisturbed by the things that are going around them.

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And so like you can beat 99% of people without being smarter or luckier, but by be willing,

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by because you can beat 99% of people without being smarter or luckier, but by being willing to

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under pain and uncertainty for longer. And so if it's hard for you, it's hard for everyone else.

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And most people avoid hard things, which is why you can beat most people by just trying

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and continuing to try. And the main thing is that I think most people don't even know what trying

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feels like. And so Leila and I had been going through this season, so it hasn't just been me.

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And she had a mentor say something to her that she told me and I really liked it.

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And so she said, hey, we had this difficult situation and we're kind of relegated to this option

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or this option and neither of the options were particularly good. And she said to Leila,

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are you settling or are you moving mountains? And I really like that because like

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whenever I'm looking at these choices that I feel like sometimes feel bad, I'm like,

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is there another option that I could see if I move the fucking mountain? And that has just

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dramatically increased the willingness to work, to really try. And so I keep thinking to myself like,

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okay, well, if I was going to get killed or Leila was going to get killed or people I cared about

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were going to die if I didn't come up with another solution. Or if I made the thing that I wanted

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to happen happen, what other things would I do? And usually it's a lot more. And so whatever way

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you have to unlock that level of trying, that level of effort, like most things are hilariously

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easy to do. It's just more easy. It's easier to just do nothing. And so most people do nothing and

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get nothing and are dissatisfied because their expectations that they would get something for

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that nothing of work. But what's crazy is that the highest levels of effort are so rare amongst

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people that you can unlock most things in the universe with it by just really trying like your life

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depends on it. Because it does. Hey guys, first off, I want to say thank you. There's one person

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who has been sharing this more than anyone. And that is you. The only reason this podcast continues

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to grow is because you guys are sharing it. And my only ask is that if this has provided value to you

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or you think it would provide value to somebody else or importantly, if you could DM it to them,

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if you could slack it to them, if you could text them, a screenshot or a link to this podcast is

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the only way it grows. And that's what fills the hole inside of my heart for the approval of others

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so that I can go to sleep at night. And that's why I really do this. Anyways, it drows the pot.

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And so like most of the time we know what we're supposed to do, we just have trouble doing it.

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Like you know what you need to do to get a six pack. You know what you need to do to build muscle.

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People already know this. Like you don't need to know anything about training to do that. You're just

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stop eating crap, maybe eat some protein, right, and add more weight to the bar over an extended

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period of time. That's it. That's all it is. You know that already. And yet you haven't begun

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because you haven't really tried. Like it's hilarious to me. It's apparently rarer

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to have a six pack above age like 30 than it is to be a millionaire. They think about crazy it is.

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And don't cite the sources I have. I'm like I heard that and I believe it.

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But because like think about it's whatever 9% of Americans have a net worth of a million dollars

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surprising, right? 9% of Americans certainly don't have a six pack. And so it's like it's

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rarer to have a six pack and be a millionaire. And so I think about that. It's like we know what to do.

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It's just we're not willing to endure what it's required to get it. And we're not willing to

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reframe that pain is the price of the thing we want and to give our pain meaning. And so fortunately

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or unfortunately, you know humans, we live in a competitive environment. We seek status because of

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you know evolutionary back, you know, back, back drops, right? And so how do you beat other people,

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right? And I want to be clear. I don't really think you need to beat anybody, right? If you just

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beat you every day, you'll beat everybody to buy the fault. And I think that you'll get to the end

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of the race and realize no one else is really racing anyways. But the main main is that

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you need to get out of I had to actually conversation with somebody on my team this morning.

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They're saying they want to do this training for the department that they're in and they wanted

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to talk about running on clean energy versus dark energy. And I was like, what does that mean?

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He's like, you know, you know, clean energy is like you're going towards something. Dark energy

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is like you're running away from something. And I thought, I think there's a really good and noble

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idea. The problem is no one's going to know what to do with that. Because what it really meant was

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if you guys do your jobs using, quote, clean energy or knowing when to use, quote, dark energy,

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you will be more effective. Okay, fine. Now we have conditions for behavior. And so I asked him,

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I said, if you want this train to be significant, more effective, then you do two things. Number one

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is define what having clean energy looks like. How do I observe someone who has clean energy?

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What do they do? Do they talk differently? Do they ask different questions? They have different

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cadence, right? And to the same degree, what do I, how do I, you know, having dark energy?

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Then you ask more times, you know, you push back more often, like let's define this in terms of

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behavior. And then what we'll probably find is that there's no such thing as cleaner dark energy.

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There's only behaviors that under certain conditions increase the likelihood of a positive outcome

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or a desired outcome. And so then we have, okay, in these conditions, do this. And in other

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conditions, do that. And so that we can get away from these amorphous terms. And the reason I'm

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bringing this up is that we have to define everything in terms of actions that you're going to take.

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Sadness comes from a perceived lack of options, which is why it feels like hopelessness.

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Anxiety comes from many options. Anxiety comes from many options, but a lack of priorities,

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which is why it feels like paralysis. So looking everywhere, but moving nowhere. And so you

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solve sadness with knowledge and anxiety with the decision. And so the goal from here is to see the

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path that's available to you. And you have to do that by learning. Once you have a path, if you

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have too many paths, then you have to start cutting paths off. So you can say, this is where I'm going.

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And then I have no more anxiety around this. So if you don't know what to do, the answer is

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to learn. If you know what to do, the answer is to do it. And if you're already doing it, the

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answer is to never stop. And what I will reinforce here is that none of those three actions that I

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just defined have anything to do about how you feel today or in this moment. And so I want to be

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very clear. People think that I'm this unemotional or or zero-affect person. It's not true at all.

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Of course, I feel things. The difference is so what? Like I can feel terrible and still do the

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acts that increase the likelihood of success. And so it's not trying to negate the fact that you

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have emotions or that you have bad feelings. It's about continuing on the path one step in front

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of the other despite that. And I think that the more you learn that your actions do not need to be

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equated to how you feel, the more these feelings can just be in the backdrop. And ultimately they

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make you resilient. So let me show you what resilience looks like. I give you a little picture here.

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So let me show you what resilience looks like.

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Which one's resilient?

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This one. Why? Because you return to baseline behavior faster.

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Now toughness is a different thing, which is how much does it take before I have this decrease?

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And then there's a third vector, which I'll find the word for it. But when you do have the

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decrease, how low do you go? And so to me, the ideal scene is that. And the thing is is that all

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of these things are happening throughout this whole period. And the other people in your lives

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are doing this, right? Or they're just doing low and they just never recover, which we've all

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met those people. And so if you want to become resilient, what are the actions that you take?

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You say, okay, this occurred. How long will it take me for my behavior to return to baseline?

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And if my behavior never changes, did it bother me to begin with?

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And maybe it might have bothered you, but it didn't matter because it never changed your behavior.

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And so one of the things that will set you apart is the ability to move forward despite how you

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feel, right? And so this is, you know, Layla's classic, her most known quote, which is a

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fucking mood follow the plan. And I would say like a lot of you guys don't know Layla that well.

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Layla is one of the most mentally resilient people that I've ever met. And she pulled herself out

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of a deeper hole than I ever did. She started from a poor family. She had a worse home situation.

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She had a worse person. She had, you know, she got arrested six times before she was 18 or 19.

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Like she, she has worked on her more than any person that I know, not to say that it's not more

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than any personal existence. Of course, I have no idea. But if the people that I've met,

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she has done the most active work. And I've learned a lot from her.

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And so let's imagine we're going through this, right? So you've learned the greatest skill

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of reframing. You've redefined pain in a new way so that actually could be progress for you.

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We're willing to endure and take actions that other people aren't willing to take so that we

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realized that they were never in the race to begin with. And it's all about us anyways. And so what's

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the, what's the, what's the fourth thing, right? So the fourth is that you zoom out and you keep

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going, right? You will die months later. No one will care. And so why care about what they think so

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much when they care so little about what you do? Like take the risk, right? Shake off the losses.

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Shake them off. Right? Because in the end, you live for the story only you can tell

371
00:34:28.720 --> 00:34:34.080
to the only person who was there with you the entire time, which is you. And so you might as well

372
00:34:34.080 --> 00:34:38.480
make it epic because you're the, you're literally the story writer and the story listener,

373
00:34:38.480 --> 00:34:44.160
the story consumer. Literally everyone else on it like we, we, we die alone. We, we, we were born

374
00:34:44.160 --> 00:34:50.880
alone. We're born alone and we die alone. And so even if other people captured your entire life,

375
00:34:51.440 --> 00:34:55.600
they still don't know what was going on in your head. They don't know your intentions.

376
00:34:55.600 --> 00:35:00.400
They don't know what you were thinking through every given moment. Only you do that. And so that's

377
00:35:00.480 --> 00:35:07.040
why being able to over time, in my opinion, be the, the judge jury execution of your own faith

378
00:35:07.040 --> 00:35:11.680
and your own judgment is one of the most valuable things you could do because you're the only person

379
00:35:11.680 --> 00:35:17.920
who can say, good job because you might win in some circumstances and not have tried to me.

380
00:35:17.920 --> 00:35:22.480
That's a loss because you know you could have let you could have put more in. You could have,

381
00:35:22.480 --> 00:35:26.000
you didn't, you didn't empty the tank, right? You left some on the field and to the other degree,

382
00:35:26.000 --> 00:35:31.280
the other extreme, if you follow a logical thought path and you did, you moved mountains to try

383
00:35:31.280 --> 00:35:35.520
and accomplish something. And if you actually had exhausted every possible path that you could think of,

384
00:35:35.520 --> 00:35:42.080
truly beyond cost that were not worth the price of whatever you were trying to get,

385
00:35:42.080 --> 00:35:46.560
you exhausted all of the paths that were worth it and you don't get it. Other people may have said

386
00:35:46.560 --> 00:35:52.560
that you lost, but you know that there's, there's nothing else you could have done. And so you can

387
00:35:52.560 --> 00:35:57.920
still say, good job because of the effort that you chose to put in. And so I have a few frameworks

388
00:35:57.920 --> 00:36:03.600
for zooming out that I think may help you. So one of my favorites is the frame of the veteran,

389
00:36:03.600 --> 00:36:08.320
which is, okay, something bad happens. If it happened a thousand times in a row,

390
00:36:09.120 --> 00:36:12.960
how would I feel about it the thousandth time? Well, I'd probably be like, well, that's just how things

391
00:36:12.960 --> 00:36:17.760
are and it would no longer bother me. And so if it no longer bothers me then, then it means it's a

392
00:36:17.760 --> 00:36:20.960
choice for it to bother me now. So might as well choose not to have it bother me today.

393
00:36:22.880 --> 00:36:29.520
The second frame is cosmic relevance, right? Which is basically zooming out so far that you realize that

394
00:36:29.520 --> 00:36:33.520
we're just a tiny little marble in a galaxy and you know humans have only been alive for this

395
00:36:33.520 --> 00:36:37.760
tiny sliver of time throughout the billions of years. And the likelihood that your boss saying

396
00:36:37.760 --> 00:36:42.560
something mean or some person on the internet saying something snide or someone making a video

397
00:36:42.560 --> 00:36:48.240
just hating on you, right? Or some parents not approving of your current life path.

398
00:36:49.920 --> 00:36:59.520
Or somebody trying to discredit you for not being legit does not matter. And so the third one,

399
00:36:59.520 --> 00:37:05.600
this is a really good one for gratitude is all considered the grandfather frame, which is basically

400
00:37:06.560 --> 00:37:12.080
you zoom all the way to the to the future. You're 85 years old. So you're old man, right? And you've

401
00:37:12.080 --> 00:37:16.720
been, you know, your pain, everything hurts. You don't have the energy used to, you're slashing over.

402
00:37:16.720 --> 00:37:23.120
And you're, you know, you're counting down your days, right? And then you imagine yourself waking up

403
00:37:23.120 --> 00:37:27.440
in whatever age body you have right now. And you turn to your, you know, you're right to your left

404
00:37:27.440 --> 00:37:31.120
and you see your wife and you're like, man, she's so young. I couldn't, can't believe she's so young

405
00:37:31.200 --> 00:37:35.200
right now, right? You look out the window and you're like, oh, man, this is before they

406
00:37:35.200 --> 00:37:39.840
debelt this whole area and we hold these sky sky, you know, sky, sky rises, sky rises,

407
00:37:39.840 --> 00:37:43.840
how does sky, skyscrapers, high rises, there we go, for eight, all these high rises.

408
00:37:45.200 --> 00:37:50.080
And then you like, you get out of bed and you're like, oh, man, like, I'm not in pain, you know,

409
00:37:50.080 --> 00:37:54.560
and you wake up and you're like, you know, I don't feel like foggy. I feel like my memory sharp.

410
00:37:54.560 --> 00:37:58.800
I'm like, I'm acute. I know what I'm going to do. And you're like, wow, this is amazing.

411
00:37:58.800 --> 00:38:02.560
And the thing is, there's like nothing good has even happened yet, right? But the thing is

412
00:38:02.560 --> 00:38:07.120
is because life just gets so much harder as you get older. You can imagine how, like, gratitude comes

413
00:38:07.120 --> 00:38:12.240
from imagining a terrible thing and then removing that thing that was terrible. That is gratitude.

414
00:38:12.240 --> 00:38:16.640
Like, how do you operation like gratitude? Imagine something terrible. And then remember that

415
00:38:16.640 --> 00:38:21.040
that terrible thing has not occurred. That's gratitude. Like, we were like, oh, man, I'm so

416
00:38:21.040 --> 00:38:23.600
grateful for my health. How do you get grateful for your health? Imagine that you have cancer and

417
00:38:23.600 --> 00:38:26.240
then you're about to die and then realize that you don't have cancer and then you're like, wow,

418
00:38:26.240 --> 00:38:30.160
I'm grateful that I'm of cancer. But you have to put that thing in there. You have to imagine

419
00:38:30.160 --> 00:38:35.760
that terrible thing. You have to go all the way there. And so I'll tell you something that happened

420
00:38:35.760 --> 00:38:43.040
recently. Laila had a doctor's appointment for something and I was, I was corresponding with

421
00:38:43.040 --> 00:38:50.160
our EAs and I said, you know, how's everything going? And my EA responded. She has cancer.

422
00:38:51.040 --> 00:38:59.040
And I was like, okay, got it. This is reality now. And then I obviously, I'm texting back like,

423
00:38:59.040 --> 00:39:03.200
you know, what kind? What's going on? Like, do I need to be there? You know, what's up? And then

424
00:39:03.200 --> 00:39:08.080
she was like, oh my God, I'm so sorry. I meant the person who was the front desk, the reason they

425
00:39:08.080 --> 00:39:18.000
messed something up was because she had cancer, not Laila. And I was like, got it. And so what ended

426
00:39:18.080 --> 00:39:22.160
up happening was that Laila ended up having, you know, something that she was dealing with and they

427
00:39:22.160 --> 00:39:28.320
figured out what it was. So it wasn't good news. But what had framed that bad news was that she was

428
00:39:28.320 --> 00:39:33.680
potentially on her deathbed. And so for me, I was just incredibly grateful that she didn't have

429
00:39:33.680 --> 00:39:39.520
cancer. And so it just gave me this really wonderful, for him, by accident of like, it could be worse.

430
00:39:39.920 --> 00:39:49.520
And so like, you're not dead. And so if you're like, the fact that you're alive is living proof

431
00:39:49.520 --> 00:39:56.560
that you can endure it. And the day that something kills you, you won't have to anymore. And so your

432
00:39:56.560 --> 00:40:03.360
life every day exists as evidence that you can handle everything that has come your way. And I

433
00:40:03.360 --> 00:40:08.320
think that if you've ever had any need for evidence, let that be the greatest evidence of all.

434
00:40:09.360 --> 00:40:15.040
And so when I need advice, because I'll be real with you, like everybody here, you know,

435
00:40:15.040 --> 00:40:19.120
everybody's listening to this, like being honest with, you know, honest as they were being vulnerable,

436
00:40:19.120 --> 00:40:24.160
right? You know, with other people is tough. And there's, I think there's some reasonable reasons

437
00:40:24.160 --> 00:40:28.000
why one is like, you don't want to be a burden to somebody else, right? Number two is like,

438
00:40:28.000 --> 00:40:31.600
you don't want to be that person who is just like emotionally dumps and others like that's not good,

439
00:40:31.600 --> 00:40:36.560
right? And at the same time, like if you're going through hard stuff, especially if it's related

440
00:40:36.560 --> 00:40:40.800
to other people, people don't forget the hard thing that you're dealing with with somebody else.

441
00:40:40.800 --> 00:40:43.440
And so you might end up getting out of that and forgiving the person or whatever,

442
00:40:43.440 --> 00:40:47.280
but the person you tell will always remember, right? Then sometimes it's difficult to like,

443
00:40:47.280 --> 00:40:52.880
let's say you have an issue with your spouse, who do you tell? Right? Do you want to tell your homies?

444
00:40:52.880 --> 00:40:57.920
I don't know, that feels a little bit of a breach of kind of like the marital covenant.

445
00:40:58.000 --> 00:41:00.720
You're not going to tell your employees, right? You don't want to tell your family,

446
00:41:00.720 --> 00:41:04.560
because then they're going to start, they're going to see your husband or your wife differently,

447
00:41:04.560 --> 00:41:08.080
right? So who do you tell? Because you can tell therapists, but maybe you don't want to do

448
00:41:08.080 --> 00:41:12.000
therapy because you don't like it, right? So who do you tell? Who do you get advice from?

449
00:41:12.720 --> 00:41:19.120
And so I'll give you who I think about this. And unfortunately, the more status you accrue,

450
00:41:19.840 --> 00:41:25.120
the more valuable dirt on you is. And so if you're going through a hard time,

451
00:41:25.120 --> 00:41:30.240
the more people will want to gain that information to use it to their own advantage.

452
00:41:31.200 --> 00:41:39.280
And so it actually makes it even lonelier. And so I use Solomon, right?

453
00:41:39.280 --> 00:41:46.480
of Solomon frame, as my way of getting the therapy that I think is helpful.

454
00:41:47.520 --> 00:41:51.120
And so the reason I call it Solomon is because there's thing called the Solomon Paradox,

455
00:41:51.120 --> 00:41:56.240
which is there's a human tendency to be better at offering wise advice to others.

456
00:41:56.240 --> 00:42:00.720
Then it is applied, then it is to apply that same wisdom to our own situation or own lives.

457
00:42:01.840 --> 00:42:04.960
And so they called the Solomon Paradox because Solomon was this big wise guy,

458
00:42:04.960 --> 00:42:08.400
but he actually, his life was a bit of a mess. And so it's almost like

459
00:42:09.520 --> 00:42:13.520
Merlin could see the future for everyone except for himself, right? And so

460
00:42:14.800 --> 00:42:20.080
the way that I use this is I think I want to imagine talking to my 85-year-old,

461
00:42:20.080 --> 00:42:27.040
incredibly wise self or at least wiser than I am now. And I ask him what he thinks I should do.

462
00:42:28.000 --> 00:42:31.840
And what's weird is it takes you out of your current frame and puts you in this other frame,

463
00:42:31.840 --> 00:42:38.000
and you become more objective about your current situation. And so I actually had a little,

464
00:42:38.880 --> 00:42:44.640
you know, I had a conversation with a business owner who is out here in Vegas at one of our

465
00:42:45.600 --> 00:42:53.440
advisory practice events. And she said, I've got all these businesses. It's not really

466
00:42:53.440 --> 00:42:58.240
sure what I should do. And so she happened to have like a business academy as one of her businesses.

467
00:42:58.800 --> 00:43:03.120
And I said, let me reverse the tables on you. I said, let me pretend to be a business owner.

468
00:43:03.120 --> 00:43:06.560
And I'm going to say back to you everything you just said. What do you think you should do? She's

469
00:43:06.560 --> 00:43:09.600
like, well, yeah, I mean, it's obvious when you think about it like that. And I'm like, right,

470
00:43:09.600 --> 00:43:14.560
it's obvious. And so it's only difficult for us because our judgment is clouded by our emotions

471
00:43:14.560 --> 00:43:19.920
because we have emotional context. We have emotional ties to the people or the situations or

472
00:43:19.920 --> 00:43:26.720
the investments, but you can be like more logical decision making is a good thing. And so by pulling out

473
00:43:26.720 --> 00:43:31.520
and thinking about your 85 year old self, you're able to be less emotional about the current situation

474
00:43:31.520 --> 00:43:36.560
without sacrificing any kind of confidentiality because it's still you talking to you. You don't have

475
00:43:36.560 --> 00:43:42.000
to waste any time giving context or and let's be real. If you know how to persuade people,

476
00:43:42.000 --> 00:43:48.640
you can jade your data that you give to somebody else so that they give you the answer that you want

477
00:43:49.440 --> 00:43:53.600
rather than getting them the whole picture, which you might be embarrassed to share. And so in my

478
00:43:53.600 --> 00:43:57.440
opinion, this framework of having these conversations and to be fair, I don't do it all the time.

479
00:43:57.440 --> 00:44:01.200
I do what I need it. If I'm like, man, I got to work through this. I just have this little chat

480
00:44:01.200 --> 00:44:06.160
that I open up and I just start writing through like a DM to me in the future. And I literally just

481
00:44:06.560 --> 00:44:12.640
enter space, enter space. That includes me mocking my younger self, which I do frequently,

482
00:44:12.640 --> 00:44:18.000
or at least my 85 year old self does such a dick. Anyways. And so in my opinion, it has been more

483
00:44:18.000 --> 00:44:22.320
helpful than therapy because you have all the context, right? And so this is how it makes

484
00:44:22.320 --> 00:44:27.120
significantly better choices when I feel like I have emotionality that could be affecting me.

485
00:44:27.120 --> 00:44:34.560
And so to do a call back to the clean and dark energy thing, there's a lot of judgment online

486
00:44:35.440 --> 00:44:42.160
about how people choose to work. What fuels them? Which fundamentally, is it reward or punishment?

487
00:44:42.160 --> 00:44:46.560
Are they are they going away from a diverse stimulus towards a positive one?

488
00:44:47.920 --> 00:44:54.720
The answer in my opinion doesn't matter. And what I mean by that is I think the first rule

489
00:44:54.720 --> 00:45:00.720
of entrepreneurship is use what you have because that's not going to change. Today you have what

490
00:45:00.720 --> 00:45:04.880
you have. And so there's the only resources you have available to you. And so you must become more

491
00:45:04.880 --> 00:45:12.960
resourceful. And that means that if you have shame and people tell you shame is bad, in what world

492
00:45:12.960 --> 00:45:19.600
could shame be good? If the shame you have creates this amazingly positive thing in your life,

493
00:45:20.160 --> 00:45:25.840
was it bad? If you know, your dad not hugging you enough,

494
00:45:26.800 --> 00:45:31.840
created the catalyst for you to go to the gym and live 20 years longer because you work out regularly,

495
00:45:31.840 --> 00:45:42.160
was it bad? Do we need to label it at all? All we know is that it happened. And so what?

496
00:45:43.360 --> 00:45:47.360
And so the thing is that there are these actions that increase the likelihood that you get what you want.

497
00:45:48.080 --> 00:45:52.560
Whether you do them because you had some negative thing or because you're going towards

498
00:45:52.560 --> 00:45:57.600
some positive thing, I think for the vast majority of people is narrative. They only they create

499
00:45:57.600 --> 00:46:04.160
the story because if I told if I said, hey, why did you do this thing? We are trained to give an answer.

500
00:46:04.880 --> 00:46:09.200
But that answer may have zero grounding in the truth, not because you live, but because you have no

501
00:46:09.200 --> 00:46:13.360
idea because most people don't know why they do what they do. They just do it and then they

502
00:46:13.360 --> 00:46:19.040
ascribe a reason afterwards. And so we know that it's mostly BS and you're not going to have a

503
00:46:19.040 --> 00:46:23.840
double-blind, you know, controlled placebo study on your life to be able to determine what the

504
00:46:23.840 --> 00:46:28.400
true root cause of was this the dependent variable? If you're not going to be able to do that anyways,

505
00:46:29.040 --> 00:46:36.240
who cares? Use whatever you've got to get whatever you want. That's all I'll give you a behavioral

506
00:46:36.240 --> 00:46:40.160
thing for this is like you might be going through something difficult or hard season or bad day or

507
00:46:40.160 --> 00:46:44.800
bad moment, right? And I've heard this saying and it drives me absolutely bananas, which is that bad

508
00:46:44.880 --> 00:46:50.880
things come in threes. Anyone heard this? Right? I so hardly disagree, but I will explain why I believe

509
00:46:50.880 --> 00:46:56.480
that saying is the same. Bad things do not come in threes. Bad things occur. People do not know how to

510
00:46:56.480 --> 00:47:02.160
cope. They allow one bad thing to snowball into more bad things. And bad stuff sucks. And the only

511
00:47:02.160 --> 00:47:08.160
thing worse than letting one bad thing be a bad thing is to let one bad thing ruin many good things.

512
00:47:08.160 --> 00:47:12.560
And so if you think about a bad thing as a cancer, it's like, well, we want to isolate that

513
00:47:12.560 --> 00:47:17.200
cancer as fast as possible and not let that cancer of you losing your job affect your marriage.

514
00:47:17.200 --> 00:47:21.360
And then let you affect your marriage affect how you're a parent and let you know how you're a

515
00:47:21.360 --> 00:47:29.120
parent affect affect how you are going to pursue this new endeavor, right? And so people just

516
00:47:29.120 --> 00:47:36.080
basically give themselves an excuse for misbehaving. I had a bad day. Therefore, I now have a

517
00:47:36.080 --> 00:47:39.840
legitimate excuse for being a bad husband or not being nice to my wife. They use it as an

518
00:47:39.840 --> 00:47:46.240
excuse to not exercise self control. And that is when things snowball. And so this is why

519
00:47:46.240 --> 00:47:51.520
resilience is so important. Can something bad happen? And I recover before I talk to somebody else.

520
00:47:52.560 --> 00:47:57.600
When things get bad, it looks like this. Something bad happens. Something else bad happens.

521
00:47:57.600 --> 00:48:02.480
Something else bad happens and it keeps going down until eventually everyone in your life that

522
00:48:02.480 --> 00:48:07.280
is good has removed themselves and then you slowly recover or you don't recover at all. And you've

523
00:48:07.280 --> 00:48:12.000
seen these people. He lost his job. He gained weight and man, he's just never been the same.

524
00:48:12.000 --> 00:48:18.320
Pull your head out of your ass. And so there's this Buddhist parable. I've been actually looking

525
00:48:18.320 --> 00:48:22.720
a lot more into Buddhism lately, weirdly enough. And so the Buddha asked one of his students,

526
00:48:22.720 --> 00:48:28.320
if a person is struck by an arrow, is it painful? The student nods yes. And then the Buddha asks,

527
00:48:28.960 --> 00:48:33.360
if a person struck by a second arrow, is that even more painful? The student nods again. He's

528
00:48:33.360 --> 00:48:38.320
like, yeah, it is. Then Buddha explains in life, we cannot always control the first arrow.

529
00:48:38.320 --> 00:48:43.040
However, the second arrow is our reaction to the first. The second arrow is optional.

530
00:48:43.760 --> 00:48:50.160
And so a lot of suffering that we incur, like Mark Twain, right, said earlier, like, is optional.

531
00:48:50.160 --> 00:48:55.200
It mostly happens in our own mind to things that never actually occur in reality. And so a useful

532
00:48:55.200 --> 00:48:58.800
frame has been like, if it has not occurred yet, I will not worry about it. Because the thing is,

533
00:48:59.120 --> 00:49:03.840
I used to really obsess about planning out contingencies. And I still sometimes have this tendency.

534
00:49:04.400 --> 00:49:06.960
But if you're like, I'm going to play out this. I'm going to play this out. I'll play this out. I'll

535
00:49:06.960 --> 00:49:09.840
play this out. We're all these different, all these different scenarios in a negative frame. I'm

536
00:49:09.840 --> 00:49:15.680
not saying planning's bad. But I'm saying, ruminating on negative, you know, potential futures can be

537
00:49:15.680 --> 00:49:20.720
negative. By the time something like that happens, number one, it will not happen in the way that I

538
00:49:20.720 --> 00:49:25.280
imagined. It almost never does. Number two, I will have different resources available to me at that

539
00:49:25.280 --> 00:49:30.240
time versus what I have today. And so the path will become immediately obvious and apparent to

540
00:49:30.240 --> 00:49:34.880
me when that occurs. And if we're really honest about it, most serious thinking doesn't require

541
00:49:34.880 --> 00:49:41.600
that much time. But worrying can take all day and all night. With all that being said, sometimes

542
00:49:41.600 --> 00:49:46.800
you have to give yourself a little bit of grace. Because in some seasons of life, maintaining is

543
00:49:46.800 --> 00:49:57.120
winning. Just not losing ground is the W. And so you're not having a bad year. You had a few bad

544
00:49:57.120 --> 00:50:02.160
days that you're thinking about for the rest of the year. And so this has been something that I've

545
00:50:02.160 --> 00:50:06.720
been really visiting a lot, which is like, we tried it. We think about our, you know, our lives like

546
00:50:06.720 --> 00:50:12.640
this and say, this was bad, right? All of this was bad. But the thing is is that these types of labels

547
00:50:12.640 --> 00:50:17.120
only happen in the abstract when zoomed all the way out. And so the flip side is when we're making

548
00:50:17.120 --> 00:50:22.880
our judgments, we want to zoom in. Because when we look at this line, our days were like this.

549
00:50:24.800 --> 00:50:30.080
And so I might have had a bad moment or another bad moment. And so I can just say, I had these two

550
00:50:30.080 --> 00:50:38.240
bad moments, but I had plenty of good times. And so by percentage, I had 85% good. And I had 15%

551
00:50:38.320 --> 00:50:43.760
bad. So all in all, not a bad year. And the reason I think this is so important, or any time I

552
00:50:43.760 --> 00:50:50.320
started, which is the single greatest skill that you can develop for whatever goal that you're

553
00:50:50.320 --> 00:50:56.080
trying to achieve in life is the ability to stay in a great mood in the absence of things to

554
00:50:56.080 --> 00:51:02.400
be in a great mood about. I hope this helped.
