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I'm telling you this right now, it has everything to do with going on in your head.

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You have to go through the shit and you have to figure out the stuff that they aren't

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figuring out.

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Every problem that you encounter, instead of running away from it, which is exactly what

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niche hopping is, exactly what new opportunity hopping is, you have to confund.

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The wealthiest people in the world see business as a game.

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This podcast, the game, is my attempt at documenting the lessons I've learned on my way to

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build an acquisition.com into a billion dollar portfolio.

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My hope is that you use the lessons to bring your business and maybe someday soon partner

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with us to get $200 million in beyond.

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I hope you share and enjoy.

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I want to tell you a story that will hopefully break into your beliefs and I think will be

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one of the reasons that you, like, if you can internalize this story, this may be the

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way that you can save figures or seven figures, if that is your goal.

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When I started in the information, marketing, agency, world, Leyla and I were dating.

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At that time, I had six gyms that I owned.

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I had gym locks, which was a done-for-you sales and marketing system where we'd fly out

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and launch other people's gyms.

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I had a dentist agency where I would generate leads for dentists and I had a chiropractic

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agency where I generated leads for chiropractors and guess what?

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I made no money.

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The reason I made no money is because I could not focus on anything and so what happened

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there was I developed an initial set of skills, sales and marketing, and then immediately

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saw this whole new world of opportunity that was in front of me.

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What I should not develop yet was the character trait to associate with the skill which was

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discipline and focus and because of that, my lack of character, I was not able to reap

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the rewards or the fruits of the skill set that I had acquired.

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What ended up happening was probably one of the hardest year and a half of my life.

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I ended up having, I sold five of the six gyms, I just shut one of them down, a partner

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stole all the money from the sale of those gyms.

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I had the gym launch that started happening, was working and then all of a sudden we had

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chargebacks from one of the gyms that I shut down, which then wiped that account clean

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again.

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The dentist that I sold did not get results because I did not have a system for them put

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together.

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I just generated a link on a sheet and just told them all the calls what they needed to

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do and they didn't do it, obviously.

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I had two dentists that had paid me $10,000 each.

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I had car pratches that had paid me $10,000 and all that was left is that all of the money

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that I had used that I had gotten from that was literally just to pay my bills and eat

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and do whatever.

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The issue was that I had no focus.

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As soon as I see an entrepreneur that comes into my world and they say, I have a couple

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of companies.

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I immediately know that they are a nuke, that they are a nuke and some of you may be hearing

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this right now and be like, well, I have a couple of companies.

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Cool.

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You're probably a nuke.

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It's very unlikely that you have the ability at this point to have multiple entities.

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I'm telling you this right now.

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So the issue is there are five stages that you go through when you are a nuke.

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And I'm saying this and if this affects you, I'm purposely doing it this way because

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I'm not going to help you unless we break some beliefs and that's what has to happen.

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For some reason, I'll just make another sheet.

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All right.

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Here's the five stages.

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You got one, you got a little up, you got a down, and then you go up higher at the

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end.

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All right.

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One, in the beginning, is called uninformed optimism.

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That means you're optimistic about something that's going to happen.

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You're excited about the opportunity that's in front of you because you see with your

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skill set, you will imagine how much money you can make and you start doing this math in

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your head and you put it on Excel sheet and you get Excel wrench and you sell yourself

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and you talk to your partner and you talk to your parents and you talk to your friends

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and all you do is get excited, right?

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Your dopamine starts sprang, oh my god, this is going to be amazing to make so much money,

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right?

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Then what happens?

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You get into it and then you go to here, right?

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And right here is called uninformed pessimism.

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You now know that it's not as good as you thought because now you have more information.

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You find out that just like every other niche, there's going to be issues, there's going

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to be constraints, there's going to be problems, right?

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Because guess what?

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They all have problems.

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And then you go to here, this is called the value of despair.

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This is where you're in the thick of it, you can't figure it out or like you're figured

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out, there's tons of hair all over it.

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And so what do you do?

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You jump to the next niche and you start all over again and you do the dance.

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You say uninformed optimism, informed pessimism, value of despair and you never make it past

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step three.

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Step three is where you have to go through the ship, right?

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And the only way to get through the ship is to focus when you keep going into new niches,

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you never put your roots deep enough to learn the game, right?

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There's a reason it's not Kyra lunch, you know, dental lunch and you know, PT lunch and

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whatever lunch, right?

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There's a reason that we chose not to do that because you can have, you work 100 million

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dollar dental agency, you can have 100 million dollar Kyra, you can have 100 million

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dollar PT agency.

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What you probably can't have is three of them and so you have to ask yourself, what is

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the reason that I think I need to do more niches?

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What's the reason?

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Is it because I think that's going to make me more money?

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No.

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Why?

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Why would it make you more money?

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Because wouldn't it be easier to just get more of the customers you already have and

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can demonstrate results for?

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Right.

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And so the next two steps of this are now informed optimism is step four.

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What that means is at this point, you've gone through the shit and you've figured out

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the solution, right?

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And it's starting to work and you're starting to get into a rhythm.

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And then all the way up here, number five is achievement, all right?

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And that is where you realize the potential of this new opportunity.

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Most people never make it past here, ever.

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And depending on the entrepreneur, they can continue to repeat this cycle for years,

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and they cannot figure it out.

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It's like the guy that you know who continues to date the same girl, identical,

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different chick every time, but it's the same chick, right?

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And they keep going and they keep doing the same mistake over here.

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They fall in love, they get really excited and they actually realize they have to

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relationship and they bail, right?

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And they do the same thing over and over again.

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They never get to the part where they can achieve the potential of the relationship.

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It's the same thing in business.

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And until you win on the skill, you will never get to any figures.

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I'm telling you this right now, it has everything to do with going on in your head.

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You have to go through the shit and you have to figure out the stuff that they

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aren't figuring out.

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Every problem that you encounter, instead of running away from it,

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which is exactly what niche hopping is, exactly what new opportunity hopping is,

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you have to confund.

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You have to face it head on and you have to figure it out, right?

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If they can't sell over the phone, you have to figure it out.

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You have to make a better script.

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You have to make a better training.

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You have to do daily calls with them.

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You have to do a team training their team.

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You have to think, how many ways can I solve this problem, right?

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If they're not making enough money, it's because you did not create a

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mouse trap that was valuable enough for them to extract value from.

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And who's small does that?

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It's yours, right?

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Amos Edition, quick break just to let you know that we've been starting to post

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on LinkedIn and want to connect with you.

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All right, so send me a connection request and note letting me know that you

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listened to the show and I will accept it.

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There's anyone you think that we should be connected with, tag them in one of

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my or Laila's posts and I will give you all the love in the world.

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All right, so let's get back to the show.

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And so just like I'm putting this out there because the number one thing I'm seeing

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right now and if it has worked on my on my presentation yesterday, the third,

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the third framework that I introduced was the next duplication framework,

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which is how you can repeat this in as many minutes as possible.

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And I put that in there because I know who I'm talking to, right?

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In their minds, an experienced mind, they think, oh my God, I made $10,000 in one

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niche, I could do $10,000 in another niche because they don't even have the belief

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yet that you can make a million dollars a month in a niche.

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You can make $10 million a month in a niche, right?

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You just have to have that belief, all right?

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And so getting to another niche, tell me what problem it solves to double your

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operational issues, double the types and number of problems that you have to

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solve in real time.

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Tell me how that's going to make your life easier.

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Explain it to me, making an argument to me, right?

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Because if the question is, I don't, you know, my mind is just

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you're saturated, welcome to the fucking world, right?

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It's all saturated, 100% of it's saturated, right?

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And the only way to win is to be better.

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And the way to be better is to stick through the shit.

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It's to go through the third step where everyone bails, right?

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And on the other side of that is where all of the green grasses,

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the green grass is not only other niches, not on the other side of the fence,

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it's not in the new opportunity, it's going through, going through the

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manure and digging down and then letting it grow, right?

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You got to work the field.

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That's how it works, all right?

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And I'm telling you this because I lived it, all right?

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I had six gyms, one done for you agency.

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And then I had three niches I was serving.

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It was impossible.

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Same guy, all right?

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Six months later, I cut everything out and just said,

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I'm going all in on gyms.

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And why did I do that?

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Because my wife was like, if you don't pick something,

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she's like, I'm not going to be with you.

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And I was like, fuck, all right?

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And so maybe some of you need someone.

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Maybe you don't have a culprits, maybe you should have no idea, whatever, right?

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And so hopefully this can just be a voice to you from your past,

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all right?

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Because I feel like as I'm talking to some of you guys,

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I just feel like I'm talking to myself, right?

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And so I don't want you to make this mistake.

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And some of you will keep going around this merry ground over and over and over and over again.

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And you will not beat the level until you learn how to unlock the boss, right?

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And to put him on his ass and the way to put him on his ass is not to do more different things.

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Is to do more of the same thing is to get better.

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And every entrepreneur wants something that's new.

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The marketplace wants new, but the business world wants better.

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And that's how you win, right?

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There's no shortcut.

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And so you have to put in the work.

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You have to run beta tests, right?

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You got to say, okay, we're going to try this in your script.

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We're going to take four of our facilities and have them test this new script off.

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You have to make a little training for them.

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Present it.

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Get them to give you stats every day and focus on it.

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And then what happens?

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If it improves straight, roll it out to everyone.

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If it doesn't improve, learn from it.

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Or something else, right?

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And like the reason Jim Laws threw it away it was is because

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every single step of the process we tested and tested and tested, right?

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Even in this online model that we've been pushing right now, right?

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We have we've already changed and tweaked and improved each part of that process.

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Like it wasn't like, all right, let's do car practice.

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You know what?

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Jim's, Jim's are working, right?

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Jim's are working.

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Let's do car practice.

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No, right?

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We just stick through the shit.

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And so I say this with like a lot of love.

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And I'm trying to say this because some of you guys I feel like I could be a big brother too.

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They're like, I want to give you like a newbie sometime.

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But I'm saying this with love because I need you to get through this.

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I need you to get through this like creepy, best and fates of new bunch of ownership

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of I want to do everything.

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You got pick one.

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You can win at any of them, but you can't win at all of them.

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And that's that's the reason, right?

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Some of you have so much skill, right?

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You guys are so good at promoting.

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You're so good at selling, right?

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Some of you guys are great marketers.

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You just have to use that and channel it into one channel.

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Otherwise, you're spread too thin.

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And that's why you feel like you're working all day.

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You're putting up fires all day and you can't move forward, right?

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If you imagine right now, all you had to do was get one person to be successful.

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And then all you do is duplicate that one person and just clone them and do it again.

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And do it again.

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And do it again.

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And I'll tell you, like right now, we're learning on the agency side how to make you guys successful.

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One of the mistakes that I made early on, like with Alan right now is that

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in the beginning, a lot of the messaging that I have,

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I talked to you guys was that Alan is a platform that you can run your agency on and make more money.

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In reality, Alan is a platform that supports the business model that I'm telling, right?

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It's more switched to my model and you will make more.

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We just so happen to use out to extract the value.

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It is a piece, but the model is the thing that's going to make you the money, right?

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That's the game.

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And so some of you are not following instructions.

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You're half in, you're half out.

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You're like, I want to do half of things one way and half things another way.

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It's not going to work, right?

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It's like the girl who's trying to lose weight.

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She's like, well, I'm going to do keto on Monday, Wednesday, Friday.

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I'm going to do a high carb Tuesday, Thursday, Saturday.

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You can't mix shit.

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It doesn't work that way, right?

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Got to follow the sequence.

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The guys who are doing the best are just following the play, right?

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Are following the play.

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Some of you guys got a solid fucking egos, right?

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You're not hot shit.

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I self-included, right?

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But I'm saying like, I don't know how,

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and I'm just so you guys know, well, I'll leave there.

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I'm going to reach out to a couple of you guys.

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But you have to just,

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so I want you guys to win.

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And I don't want you to make the same mistakes I did.

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And I want you to level up.

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And the way to level up is not by doing more things

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is by doing the same thing better.

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And it's not sexy.

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And that's the character trait you have to develop

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to get to the next level.

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So anyways, I hope that made sense for some of you guys.

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And if maybe you made sense for another,

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hopefully it made sense for one of you guys.

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And hopefully that's a turning point that you can say.

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You know what?

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I'm not going to do six niches.

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I'm going to pick one and I'm going to get really good at.

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And that's what I'm going to do.

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When it gets hard, I'm going to stick with it

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because I know that every other person

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who's going to try this niche gets to this point in bales.

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And that's why they can't move forward.

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They all do a mediocre job

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and then try and spread themselves too thin.

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But I'm not going to do that.

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I'm going to be better than them

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because I'm going to win.

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And I'm going to get through this piece

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because what it took to get you to hear

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which is learning how to self remote

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is not the thing that's going to get you to there

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which is learning to be disciplined with your focus,

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with your attention.