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Success isn't far, it's hard, effort always goes under, get used to it.

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You're good, you never bother. Let us get it.

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So there's this myth that probably happens with this influencer status of like,

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we own businesses and businesses grow in like the last three months of revenue.

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Yeah, so if you look at this here, so what's been trending down this morning?

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Okay, Jesus.

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Yeah, TLDR. That's a griot, obviously.

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Yeah, it was just down 60% of what it was.

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Yep.

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But the thing about growth is that the closer you zoom into it, the more jagged it looks.

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And the more jagged it feels, you can feel the nice edge of the up and the down

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and the up and the down every single day.

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In this vlog, you're going to see me hop on a lot of calls.

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That's because that's what a lot of running our businesses is to lay one eye.

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Nice to meet you.

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Nice to meet you too.

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I mean, you just, you sprint from air conditioning to air conditioning.

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Hey, what's air conditioning?

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Just corrosion it over here, you know how it is.

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Hello.

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You have two doors in your room, it looks different.

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It's clean now.

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Oh, wow. What's up, man?

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How's it going?

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Good. Congratulations on being you.

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Oh, man, can you guys have some being you?

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I don't know how I, how I, how I, where I came from Baltimore,

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ends up in Vegas.

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All right, I'm going to go ahead and share my screen.

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Because of the proliferation of social media, entrepreneurship appears to be the things that look nice.

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So it's the private jets, it's the cars, it's the watches, it's the money.

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The thing is that all of those are outputs from business that people use for personal gain that then look attractive.

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But the actual doing this every day of entrepreneurship is predominantly communication.

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It's talking to other leaders, other employees, teammates, vendors, customers.

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And when you look at it on a real day to day of what that looks like,

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it's a lot of meetings, it's a lot of calls, it's a lot of zooms.

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And those don't look good on Instagram.

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Does that hurt you talking about like paying for, you know, like knowledge or their expertise?

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Yeah, at a certain point, you actually stop being able to pay for expertise.

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Because when you start talking to people who have a shitload of money too,

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like there's basically more valuable things than money to trade.

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Like that's where influence, connections, introductions, you know, deals, things like that become a more valuable thing to discuss.

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There's free communities, there's paid communities, there are benefits to both.

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You know, paid communities, sometimes the price tag is the gate to give you some level of qualifier, you know, legitimacy.

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Like, I mean, even like you join a golf club where it's $100,000 a year to keep playing.

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You're going to meet a caliber of people that don't care about spending $100,000 a year.

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Like it's a very different type of person.

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If you just change the five meals that you eat, because like everyone thinks that they give up variety when they want to die.

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They're like, I can't just take this.

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But people eat the same five to seven meals.

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Yeah, so I put 20 pounds back on.

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And so there's a key point there is I put it back on.

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It wasn't like the first time I've been this way before.

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After the book launch. And that was because actually going into the book launch,

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it was the longest period I think that I didn't work out.

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I didn't work out for like six weeks.

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But people eat the same five to seven meals.

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And so they think that like changing their diet is going to have to be this massive thing.

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But you really just need to find five to seven meals that you like, because you currently already like five to seven meals.

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And that's what you already eat.

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And so you just have to swap those for other stuff.

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And if you just do that, you're 80, 90% of the way there.

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The older you get, the fewer friends you tend to have.

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And that's not because you are less social.

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But it's because you have higher standards.

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Even then, man, even though like my homiest of homies,

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you can still like, you just slowly stretch out communication.

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And eventually just, it just fizzles.

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Like it's hard, you have to maintain relationships.

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So you just don't put the effort into maintain it.

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And then they usually just end.

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Like if you're not in close proximity, that's the thing.

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Like most people's friendships are out of convenience.

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They're not out of design.

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And so they're just friends with people who were like lived across the hall from them.

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But what is the chance that like the person lives across the hall from you is actually going to be a perfect fit for the type of person

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you want to be with for a long time.

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Probably not.

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And so, I think people let friends happen by accident rather than on purpose.

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What would you consider like a unicorn or a best granite?

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What traits would that be?

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They truly refer you.

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And they make you better in multiple arenas.

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Which is basically like, they are competent in ways that you are not.

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They have a line of interest with you.

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And ideally, their values align with yours.

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That's a moment.

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It's just very hard to do all of them.

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Ah.

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Ah.

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We were going over a pricing issue for a software about to roll out in one of our larger portfolio companies.

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I think that one of the emphasis they did made the product not have a tonable pricing structure.

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So we were able to catch it before they rolled it out.

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Which would have literally cost millions of dollars.

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So we avoided that.

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So great.

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We got chops.

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Chop always smells good though.

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You notice that?

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Chop always smells good.

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Yeah, go for it.

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Yeah, I'm going to get a little trim.

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A little chop.

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I met Leila and I had short hair.

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And she said, I think you look good with long hair.

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And I said, okay.

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And then I didn't cut it.

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And so that was one of my hair went from shorter to longer.

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And it's pretty much just stayed there.

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If you're an ugly guy, you might want to consider growing a beard because it leaves half of your face to imagination.

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So I had this, when we had gym launch, this is right when we transitioned, we started making money.

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And so remember, I had just been like looking at bankruptcy lawyers like a couple months earlier.

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And so we have a meetup of 28 gym owners that come to Albuquerque in Mexico.

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And I'm like super nervous because I'm afraid that they're just going to like think I suck or whatever.

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So the night before, you know, I was like trying to look nice.

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And so I had scruff.

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And so I for all the guys who know this, like you start shaving down and just like getting yourself in like different.

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You're like, all right, I'm going to do the Wolverine.

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And then I'm going to do mutton chops.

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They like you work your way down.

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And so the last thing that I left was this big gunslinger mustache.

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So like a big handlebar mustache.

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And so I like looked out of the bathroom.

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And I was like, hey.

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And she was like, you look ridiculous.

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And so I looked back at the mirror and I was like, I think it's perfect.

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And so that actually makes you sound cooler than I was.

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What really happens is when I looked in the mirror, I was like, well, at least I won't take myself too seriously.

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And so I figured that was that would like kind of get because I was so nervous going into it.

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That I wanted to have some sort of comic relief for myself as like a visual reminder.

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So I looked in the mirror.

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I think everybody's got fuel.

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It's just not necessarily the one that is sexy.

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So a lot of the guys out there like find your passion, find your purpose.

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But I think for most people, their purpose is like pay rent and I mean broke.

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And so like if that's what you got and that's what you use.

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Growth is painful because you become aware of your deficiencies.

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Reality shows you point blank all the areas you're weak in.

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And so when you've adjusted to something, you've kind of filled the gaps.

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You filled the holes between where you are and what is required for that current season.

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But when you go into a new season or you go to a new level and you battle a new boss,

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all of a sudden this guy has a whole host of different skills that you've never seen before.

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And you just get your ass beat over and over and over again.

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And those ass beatings have hurt.

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I mean, everybody has lots of things they hate.

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Like right now if I would ask you, where are 10 things that you hate about your life?

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It's probably you can come up with them pretty fast, but if I ask you 10 things you're grateful for,

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it takes a lot longer.

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And so it's like rather than trying to get people to be different than who they are,

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it's like find the 10 things you hate the most about your life and use that the reason.

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Use those as the reasons to just start working.

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Because I mean like, whatever you're going to do is going to suck.

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It's just whether it sucks less than what your current existence is.

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And for me, not a lot of stuff that sucks inside just wanted to change.

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It's a new aspect.

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Where's the bias?

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You're asking about this.

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So the big thing that the internet doesn't understand is that like,

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Leila operates, Acquisition.com.

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She's the operator.

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She does everything.

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She's CEO.

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She actually is involved with the most part in the day to day of the business.

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I mean, obviously I'll say how to people, you know, around the office and whatnot.

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Any shenanigans going on here?

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What was I going to ask you?

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Oh, I was going to let you know.

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I brought the other half of the chair.

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Oh, awesome.

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Yeah, brother.

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So it's right there.

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Where's Tobes?

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Sola across the pond.

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That is how we have found Leila and I work best together is I work on like big,

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meaty projects for extended periods of time that are huge rocks that move things forward.

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And then Leila just like basically through force of will just keeps everyone on board,

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everyone aligned and continues to hire and train and scale the business.

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And that's what she's exceptional at.

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Hi, we're able to build companies with such enterprise values so quickly that she just understands building infrastructure behind things.

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Yeah, I don't want to lose any mask on on those stairs.

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Yeah, my dad told me.

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He said it doesn't do cardiac because he wants to save his heart beats.

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He's a doctor.

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He's kidding.

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He was joking.

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That was a joke.

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It's hanging.

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I'm going to do the thumbnail and then I'll be out.

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Where are we headed?

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We're going to ice coffee.

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I was with Graham Stefan at Jack Selby.

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We're going to talk about ice coffee for hours.

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No, actually, I don't know what they want.

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I don't know what they want to talk about because I've been on a couple of times.

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I was like, I hope I have something to say.

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So we'll find out.

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Because the thing is is that everyone is waiting for this like one home run that's going to like change everything.

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And that basically never happens because it's all a game of incremental improvements.

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Small 1% improvements that add up over time.

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And while you're making the improvements, it never feels big.

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It only feels big in retrospect.

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And it looks like an overnight success from the outside.

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Because whoever sees the overnight success is never the person who experienced the overnight success.

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Because no one who actually is an overnight success would describe it as overnight.

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Because they always say you guys don't see the 10 years that it took me to get here.

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I mean, everyone wants for current revenue.

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But no one wants her current work.

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And so it's this idea that everyone wants to just like get, get, get forever.

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But no one wants to do, do, do forever.

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And one doesn't come without the other.

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And oftentimes it's more like recurring work with zero recurring revenue.

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For a very long period of time before you get your first far less amount of revenue relative to the amount of recurring work you do.

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I mean, think about it.

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Until you win, effort always goes and noticed.

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Get used to it.

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Whatever business you're getting into, the more difficult it is to get into, the fewer entrants there will be.

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So the less competition you'll have to compete against with the more barriers you have.

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I'm always amazed at the amount of people who are like, man, this is hard.

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And they somehow say that like it's a bad thing.

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If it's hard, good.

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It means no one else will do it more for you.

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Like the heart, the level of difficulty that you have to go through in order to get whatever you want is literally the barrier that everyone else has to go through in order to achieve it too.

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And so the bigger the goal that you have, the bigger the obstacles that you have to go over, which is why so few people will get it, which is what makes it worthwhile to begin with.

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If it were obviously easy, then everyone would do it.

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And then it wouldn't be a goal because everyone would have it.

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And right now it's not a big goal for people to breathe because everyone can breathe.

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It's not a big goal for you to put your shoes on in the morning because everyone can do that.

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And so therefore it loses its value.

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What makes you exceptional is what you can do that other people can't do, which means stomaching the harder thing is the thing that makes you the exception.

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Graham, there we go.

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Oh, that's the mailbox.

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Oh, it's like, where's the doorbell?

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We're going to need a doorbell move next week.

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What's up, man?

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I'm sweating a little bit.

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I'll give you one of these.

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How's it going, man?

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Yeah.

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Nice to meet you.

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Pleasure.

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Pleasure.

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Yeah.

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You guys would make an amazing podcast together.

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I have a crazy conversation.

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Oh, sweet.

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It's super cool.

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Yeah, but he's leaving right now for more sentences.

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Oh, fun.

249
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Okay.

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Cool.

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They were out of the mind that therapy wasn't very effective on psychiatrists.

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Yeah.

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Cool.

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And I was explaining to them that if you believe that therapy wasn't very effective, then you may be surprised because I'm inclined to breathe.

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Okay.

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Well, there you go.

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Let me believe you.

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Yeah.

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Oh, yeah.

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Sure.

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Actually.

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Oh, it was a gift from you?

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No, no.

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Eric.

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What is one hour of your time worth?

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I don't know.

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I would probably wouldn't do anything for less than 50 grand.

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50 grand.

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Let's just say if someone wants to advise 50 grand an hour, this podcast is two hours long.

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Yeah.

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Whoever's watching this is theoretically getting $100,000 of value just by listening to this.

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So I just want to practice it by saying stick around for the episode.

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You're getting a lot of value from this.

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Wow.

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That was fantastic.

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Yep.

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That was awesome.

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To the point that you guys like, why not make 50 million?

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I think that I want my brand to stand for something more than that.

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And so I made it the mission to make real business education accessible for everyone.

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And that is what I have been.

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I have not wavered from that since I started doing this.

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I have two aspects that one is like the distribution of how do I get this to everybody?

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And how to make it accessible and that has multiple levels to it, which is one is like, is it easy to understand?

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But also like, is it fun and entertaining?

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And I'm getting better at that.

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I think I'm better at the easy to understand part.

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I'm still working on how do I make this more entertaining so that like a stay at home mom will actually click and maybe get interested in something like this and maybe recommend her son or her daughter to like watch something like that.

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I'm not there yet.

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I like, but that's like in order for me to get that level of accessibility, like I need to get better.

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But on the flip side, the context that the content is consumed within is basically my background.

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So like at the very beginning, you're like, hey, just for everybody who doesn't know, here's this guy.

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Right, if I had said, hey, I make $100,000 a year, listen to me.

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I don't, I mean, I think fewer people would listen to me.

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I mean, maybe some, but like far fewer would listen to me as a quote authority on making money in general.

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You can't have both growth and comfort.

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One is the price of the other.

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And so like if you're really comfortable, it's probably an indication that you're a plateau that you're in the same space.

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Which then means that you have to voluntarily go into pain in order to come out the other side that are stronger, faster.