WEBVTT

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What's going on everyone? Happy Monday. I am still very much on our

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Barcelona vacation. I will tell you the story of that at another time, but I got a

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couple of messages and we were like, hey, like you haven't made a video and some

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people didn't know that we were on vacation, some people didn't. But while I was

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on our mini vacation while we were away, I wrote down some things that I wanted

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to like some some content ideas that kind of came to me while we were gone. And

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one of them came from parking spaces, which sounds kind of silly, but I'll

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dive in. So what what your parking space tells you about how good of a

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business that you are in the culture of your team. And it's a really simple

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litmus test for seeing how you feel about your customers and how well your

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team has received how you feel about your customers. And it's a pretty simple

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test. So works like this. If right now when you go to your gym, you take the

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front parking space because when you get there, it's usually dark and you get

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whatever space you want. And you take the closest one to the front door. And

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then your trainer is take the next two parking spaces. It shows that you're

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not thinking about what your customers are going to have to do later. And so

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and especially in a place that I mean, I know a lot of you guys have parking

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issues because most micro gyms do have parking issues and have issues with the

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city that they constantly have to fight on. So the thing is is that if you and I

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mind you, I say this because I did it. Like I did this. Like every everything

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that I'm telling you where I'm like, man, don't do that. It's because I did it

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for a long time. And it was because at the time I didn't really care that much

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about my customers. I was really just like one improve that I was like the boss

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and I parked wherever I wanted because I was the boss and it's my gym and

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whatever, right? But it was the story that I was telling myself and it was stupid

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because it was losing me money. And it also was setting the wrong example for my

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team. If I didn't park there and I parked in the furthest place possible and

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said, hey, all of the best spaces should be reserved for our customers. It

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sets a tone of how you want to have customer service and how your team is

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going to respond to the people who are coming in the door. If like the first

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thing they do when they get to your business is think about where they're

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parking and think about how they're purposely putting the customer first, even

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before they get into the door, it primes them for being exceptional customers

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customer service from the time they close the door to the time they get back to

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their car and they remember the fact that they served others first. And so I

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would implore you that if you right now don't have, so if right now you take that

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first space or maybe you don't put your trainers do, then have the conversation

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that I'm having with you right now, which is like why, like what are we in business

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to do? We're here to serve people. Do you think that other people deserve to have

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like do you think people who are in a rush who are on their way to work should

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have to hunt for a parking space or travel more to get to our store? Of course not,

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right? This is actually something that's really common in retail and some

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people don't know this, but like in retail, like you always park like across the

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street or as far as possible because they understand that the speed of the

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transaction is so important and because people will literally turn around if they

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see that the parking is an issue and that's in retail. Now with gyms, it's a

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little bit different, but the thing is that it starts creating these tiny micro

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traumas like Disney says for every every tragic moment you need 39 magic

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moments and one or two or three mornings where they're struggling to find a

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parking space to get into your gym is a mini tragic moment. And so you want to

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not, you want to minimize those things, especially the things that you have

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control over like a freaking parking space. And so if you and the two or three

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trained, you know, the three parking spaces that are going to be taking up the

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seven that was given to you by the landlord because you're in a warehouse,

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don't use half the parking in yourself. Go find places that are really hard to

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find, give yourself some, get your steps up, wake up five minutes early and give

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those foster clients so that as you walk into the gym, you're primed to think

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about how you're going to serve your customers and then your trainers are going

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to be primed. And then it begins with that. It's the small things, the pastor

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who picks up the pebbles on the sidewalk that sets the tone for the rest of

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the organization. And then everyone starts picking up. So it's like the broken

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window theory with with crime is like if you can fix the broken windows and

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people stop doing crime. If you if you if you start with where you park, then

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the next things of like, Hey, how are we going to treat the bathrooms? How are

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we going to say hello to people? We're going to greet them within 10 seconds.

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Like all the things the fundamentals of like, I wouldn't a smile. That actually

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takes to have a business are going to be things that will fall into place.

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So anyways, guys, I hope you guys have an amazing week. I would take a look at

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that in terms of how your trainers are where they're parking and then ask

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them why. And then maybe even hopefully own up to it if you're not doing that

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right now, because I can tell you think about it for yourself that you're just

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trying to get more steps in. And that's how I always would how I always do that

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now. But yeah, guys, let me see you. And I have a whole bunch of like little

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notes that I'm going to be dropping. That one is like kind of a tactical one

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from a culture standpoint. And I think that it will be useful for you. So lots

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of love dudes. Freddie Drivenay Mel. Everyone lots of love. And yeah, shoot a

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like for all the homies. All right.