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Everyone, happy motivation Monday, you know, Monday madness, Monday make it happen Monday,

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Monday, Monday's, etc. Anyways, I, I've had this this little mini piece of content has been

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starting in my head for probably a little bit over a week. And it started with a conversation

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that I had with Dave Lindenman. And so I guess I'm calling this, we need to be reminded more

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than we need to be taught. And anyways, Dave's a really high-selling Amazon seller. He's got

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a e-commerce business. And he also has like 9,000 other businesses. And he was saying he's like,

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you know, bro, like, I, I haven't talked to you about business stuff because, well, let me,

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let me tell you something. So any grace was a mutual friend of ours. And she has a New York

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Times best seller on how to quit drinking, right? And he's like, so like talking to you about

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businesses, like talking to Annie about drinking. He's like, I haven't talked to her about drinking

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because like, I really like drinking. And he's like, and so I kind of want to keep drinking.

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And I know that if I talk to her, I'm going to have to stop drinking. And I know it's going to work

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because she's really good at. And he's like, so the reason I don't want to talk to you about,

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like, the stuff I need to do in business is because like, I know that it's going to work. And then

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I'm going to have to like, do it. And he's like, and he said that he's, he meant it as a compliment,

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obviously, but it made me really think a lot. And he was like, some people just aren't ready.

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Even though they know what they need to do, they're just not ready. And so as like the, the,

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the sub points for this, I would conjecture that a lot of people have the life that they really want.

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Not the one that they wish they wanted, but the one that they really want. Because if you know

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what you need to do, which most of us really do know what we need to do most of the time, right?

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Like, like, you don't, like, we need to be reminded of the things that we need to do more than we

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need to be talking things. Because we know what to do. Like, you know, you should take care of

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your customers. You know, you should reach out with them. Like, you know, you should check in on

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them if they didn't show up to the gym by the second or third day of the week. Like, you know,

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you should do that. But sometimes you don't because it's easier to just not, right? And

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when I say it's easier, it's like it, like, I wanted to watch Netflix more than I wanted to go

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reach out to my customers and do the retention stuff, right? And so the life that I have, the business

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that I have as a result of my wants is exactly the life that I want, right? And so it's not a question

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of like, am I happy with like, you are maximally happy with the choices that you've been making

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because you're continuing to make them. And so if you don't want the outcome that you are achieving,

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then you have to change the desire, right? Or associate it differently. And so I know this is

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like super abstract. But the final thing is just that we need to be reminded more than we need

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to be taught. And a lot of times we need to do the things that we already know we should be doing

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rather than trying to find something new or sexy because it's the boring consistency that makes

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things work, right? Like we still at gym lunch have not come up with anything new in terms of,

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and I mean, we come up with lots of new stuff in terms of what we provide for our customers. But in

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terms of what our programs are, we have a gym lunch program, which is 16-week intensive, and then we

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have an EFT sort of just like a gym because it was exactly what I modeled it after because that's

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the business I knew. And so if you're getting into all these other things like Dave Lindemom was

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with all of his other businesses that he knew that if he talks to me out and tells them to stop,

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and you have all of these side distractions that you know you should not be doing, you should probably

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just listen to the voice in the back your head that already knows the right answer. Thank you. This

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is the point I was trying to make. So Dave Lindemom,

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Aimosonation, quick break just to let you know that we've been starting to post on LinkedIn and

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want to connect with you. All right, so send me a connection request and note letting me know that

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you listen to the show and I will accept it. There's anyone you think that we should be connected

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with, tag them in one of my relay list posts, and I will give you all the love in the world.

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All right, so let's get back to the show.

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So he didn't want to talk to me about business yet because he knew what I was going to say.

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And so any knew that it was going to work. And so he knew what to do. He didn't even need me to tell him.

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He already knew what to do and was choosing not to do it. And so I guess the rhetorical question

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is like how many things do we know we should be doing that we're not actually doing? And like,

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do you really need to pay for, and this is me being like the person who gets paid for information

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and coaching, right? Do you really need to pay for someone to tell you what to do when you know

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what to, like you already know what to do? Like in the back of your head, you know that you should

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probably not be looking at the girls on Instagram when you have a wife, right? You know that. And so

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you shouldn't do it, right? Like, and just like if you just listen to that voice rather than

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enrolling in the, hey, I need to, you know, improve my marriage program. And then it says like,

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hey, you know, compliment your wife. Like, hey, ask her if there's anything you can do. And like,

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you know, give first, like give without expectation. Like you know, that's what you need to do.

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We're just not doing it. And then we need to have someone tell us to do the thing that we

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already know we should be doing. And so I guess to wrap this up in a, in a little bow to the best

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of my, thank you for staying with me, is like, how many things do you feel like you need, like,

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do you really need to learn about your business? And how many things do you really just need to do

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that you already know how to do? When Chris and Rob and Marnet flew out, hopefully they don't mind.

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So they, they won a contest that we had internally. And so we flew them out for the, for the weekend.

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And I think they were planning on having like really in-depth business chats with us about like,

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okay, we're gonna do this. And when we move this price point and like all the stuff and, and at the end

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of like the full time that we were there, they concluded, and you know, we concluded with them.

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I was like, you guys have all the skills. You guys know what you're, but you guys know how to sell.

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You guys know how to market. You guys just need to do that consistently. And they're like, yeah,

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you're right. Because they were trying to, you know, break the million dollar barrier. And they're

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really close. They did 70 grand. But in their last months, but they're like, we're just trying to

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break through that. And it's, there's nothing new. Like there's nothing new at all. It's literally

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just being consistent and doing it all the time, whether you want to or not. And so that's why I guess

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I'm calling this like, we need to be reminded more than we need to be taught. We know the things that

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we should be doing. We know how to take care of customers. Most people know that you should smile.

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Most people know you should greet people by name. You know you should have a high energy class.

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You know you should probably change the playlist and make them fresh on your regular basis, right? We

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know we should reach out to them, you know, once or twice a month, just to check in see how they're

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doing. We know this stuff. We just don't do it. And so I guess this is me reminding you, do the

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thing that you know you should probably be doing in your marriage, in your business. Rather than

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spending all the time to seek out something sexy or something new because the reality is that

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if it's sexy and new, it's probably not going to last because the things that are timeless,

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like smiling, being kind, caring, reaching out, having constant communication with people,

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whether that's your employees, whether that's your customers, whether it's your spouse,

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like those are timeless. I heard Jeff Bezos was talking about the investments that they do in

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Amazon. And he's like, we will always invest in things that make products get to our end consumers

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faster. We always invest in things that make things cheaper is it because we believe that

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those are things that customers will always want. And so you can think of like some business principles

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are more timeless, like communicating, being kind, like caring, keeping clean facilities,

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having trainers that greet people by name, you know, reaching out to people we did not

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show up just to make sure to show them that you care. Like those are all the things that we know

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we should do and we just don't do them. And so maybe it's just time to do it and I think about

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what new sexy thing there is. But anyways, I hope you guys are having a money madness Monday.

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And I hope this can maybe be a monotonous Monday for you, boring but rich. And I hope that you take

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this harder. I hope it was valuable to you. And anyways, have an amazing week. And I love you all.

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Thank you for giving me a small drop of your attention today. Catch you soon.

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You