WEBVTT 1 00:00:00.000 --> 00:00:01.840 Hey, what's going on everyone? 2 00:00:01.840 --> 00:00:03.880 I'm happy, happy hump day. 3 00:00:03.880 --> 00:00:06.520 I wanted to make another little video for you 4 00:00:06.520 --> 00:00:07.640 because it was on my mind. 5 00:00:07.640 --> 00:00:10.000 I thought I was telling someone else about the story 6 00:00:10.000 --> 00:00:12.880 and I figured, I might as well share it with you guys. 7 00:00:12.880 --> 00:00:16.240 So, some of you guys might know, 8 00:00:16.240 --> 00:00:18.200 we were just at the Final Hacking Live event, 9 00:00:18.200 --> 00:00:18.960 we were some of the speakers, 10 00:00:18.960 --> 00:00:20.680 we were talking about high ticket sales. 11 00:00:20.680 --> 00:00:23.880 And we won one of their awards, 12 00:00:23.880 --> 00:00:25.920 which is called the Axe Award, 13 00:00:25.920 --> 00:00:28.800 which means you did over 10 million in sales, 14 00:00:29.640 --> 00:00:31.400 which is pretty cool. 15 00:00:31.400 --> 00:00:35.320 I mean, we were excited about it, but I mean, it's awesome. 16 00:00:35.320 --> 00:00:37.160 But the thing that happened afterwards 17 00:00:37.160 --> 00:00:39.880 is where I kind of want to bring the lesson home. 18 00:00:39.880 --> 00:00:42.080 So, I had a couple of people after we spoke 19 00:00:42.080 --> 00:00:45.240 and we were kind of showcased as kind of a success story, 20 00:00:45.240 --> 00:00:47.440 type of thing, who were like, 21 00:00:47.440 --> 00:00:49.440 hey, you know, could you consult for my business? 22 00:00:49.440 --> 00:00:50.520 I'd like to do something like this 23 00:00:50.520 --> 00:00:52.440 in my space, in car factors, in dentists, 24 00:00:52.440 --> 00:00:53.880 or blah, blah, blah, blah, right. 25 00:00:53.880 --> 00:00:58.720 And people offered to pay us $50,000 for a single day. 26 00:00:59.440 --> 00:01:01.720 And two people come up and offer that 27 00:01:01.720 --> 00:01:04.120 for us to kind of coach them on their business, 28 00:01:04.120 --> 00:01:05.600 help them scale up them, start doing it, 29 00:01:05.600 --> 00:01:07.360 I take it, whatever, right. 30 00:01:07.360 --> 00:01:12.360 And my wife, before I even had a chance to answer the question, 31 00:01:13.640 --> 00:01:16.080 step forward and said, no, we don't do that. 32 00:01:16.080 --> 00:01:19.400 And I wanted to kind of highlight why it was important 33 00:01:19.400 --> 00:01:24.400 and why that kind of attitude has helped us grow so fast. 34 00:01:25.280 --> 00:01:28.640 And so what happens is you continue to scale 35 00:01:28.800 --> 00:01:29.720 and continue to make more money, 36 00:01:29.720 --> 00:01:31.280 continue to have stuff that works as that. 37 00:01:31.280 --> 00:01:33.680 The better you are, the better the opportunities 38 00:01:33.680 --> 00:01:35.720 that you have to say no to are. 39 00:01:35.720 --> 00:01:37.800 And so what happens, especially as entrepreneurs, 40 00:01:37.800 --> 00:01:39.760 a lot of times we see things that we're like, man, 41 00:01:39.760 --> 00:01:40.840 this would be so cool. 42 00:01:40.840 --> 00:01:43.320 I got like six businesses and like, no, I don't really make money, 43 00:01:43.320 --> 00:01:44.960 but like, I don't know which one I'm gonna do, 44 00:01:44.960 --> 00:01:46.160 but I'm gonna invest in all of them 45 00:01:46.160 --> 00:01:48.080 and like, I'm gonna see which one takes off. 46 00:01:48.080 --> 00:01:50.120 But like, that's fundamentally flawed 47 00:01:50.120 --> 00:01:53.000 because you as an entrepreneur can make any business take off 48 00:01:53.000 --> 00:01:55.320 and any single business can be as big as you want it to be. 49 00:01:55.320 --> 00:01:57.200 And so all you're doing when you're diluting your attention 50 00:01:58.120 --> 00:01:59.640 and then ultimately you're ensuring 51 00:01:59.640 --> 00:02:01.680 that none of them will work, right? 52 00:02:01.680 --> 00:02:05.960 And so we turn down these $250,000 a day consulting clients 53 00:02:05.960 --> 00:02:08.920 because the attention that that would take 54 00:02:08.920 --> 00:02:10.440 is going to take more from our business 55 00:02:10.440 --> 00:02:11.600 than it will give us. 56 00:02:12.720 --> 00:02:15.560 And making decisions in that way has been probably 57 00:02:15.560 --> 00:02:18.000 the number one thing that has grown us to where we are now. 58 00:02:18.000 --> 00:02:19.040 I can't tell you the amount of guys, 59 00:02:19.040 --> 00:02:24.200 so I think are much better at all these things than we are 60 00:02:24.200 --> 00:02:26.760 and don't have the size business that we do. 61 00:02:26.840 --> 00:02:29.440 And it's because they can't focus. 62 00:02:29.440 --> 00:02:31.560 Like they cannot focus, they can't stick to one thing. 63 00:02:31.560 --> 00:02:33.520 They do launch after launch, they switch product, 64 00:02:33.520 --> 00:02:35.440 they switch industries, they switch customer advertisers, 65 00:02:35.440 --> 00:02:36.440 they're like, well, I was thinking about doing this 66 00:02:36.440 --> 00:02:37.480 and I was doing this. 67 00:02:37.480 --> 00:02:41.400 And they just can't stick with it, right? 68 00:02:41.400 --> 00:02:42.840 And if you look at our business, right? 69 00:02:42.840 --> 00:02:43.880 And if you look at our gym model 70 00:02:43.880 --> 00:02:46.880 and then if you look at our current gym launch business, 71 00:02:46.880 --> 00:02:48.800 it's all about doing the same thing over and over 72 00:02:48.800 --> 00:02:51.560 and over again and it's so boring, it's so boring, right? 73 00:02:51.560 --> 00:02:53.600 All you do is you get really good at doing one thing 74 00:02:53.600 --> 00:02:55.280 and then that's it. 75 00:02:55.320 --> 00:02:56.800 And as much as you want to do the next thing, 76 00:02:56.800 --> 00:02:58.360 all you do is you go back to that first thing 77 00:02:58.360 --> 00:03:00.120 and you do it better and you do it better. 78 00:03:00.120 --> 00:03:01.400 And you do it better, right? 79 00:03:01.400 --> 00:03:03.200 And that's all you do as you continue to scale. 80 00:03:03.200 --> 00:03:04.480 If you look at the difference between a $30 million 81 00:03:04.480 --> 00:03:05.880 of your business and $100 million of your business, 82 00:03:05.880 --> 00:03:08.040 so right now we're on peace for a $30 million 83 00:03:08.040 --> 00:03:09.880 run rate is where we're right now. 84 00:03:09.880 --> 00:03:13.640 If you look at that versus a $100 million of business, 85 00:03:13.640 --> 00:03:15.640 they're virtually the same. 86 00:03:15.640 --> 00:03:18.000 The only thing that changes is that $100 million of business 87 00:03:18.000 --> 00:03:20.360 does more of the same thing. 88 00:03:20.360 --> 00:03:22.840 They just do more instead of having 10 to 5 sales a day 89 00:03:22.840 --> 00:03:24.800 than you 15 sales a day. 90 00:03:24.800 --> 00:03:26.360 That's it, the only difference. 91 00:03:26.360 --> 00:03:27.320 They're not doing new verticals, 92 00:03:27.320 --> 00:03:31.920 they're not constantly trying to sell different things. 93 00:03:31.920 --> 00:03:34.360 They usually focus on the same customer avatar 94 00:03:34.360 --> 00:03:35.280 and they sell the same problem 95 00:03:35.280 --> 00:03:37.160 but they're really good at solving and they sell it better. 96 00:03:37.160 --> 00:03:38.000 And that's it. 97 00:03:38.000 --> 00:03:42.040 And so by us turning down these $250,000 a day consulting deals, 98 00:03:43.080 --> 00:03:45.720 I can guarantee you that having that mindset 99 00:03:45.720 --> 00:03:48.000 about how you approach your business 100 00:03:48.000 --> 00:03:50.920 is what has been some of the reason for our successes 101 00:03:50.920 --> 00:03:52.320 that we've been able to focus on doing one thing 102 00:03:52.320 --> 00:03:53.720 and doing really, really well. 103 00:03:53.720 --> 00:03:57.640 And so I would implore you to not look at, if you're a gym owner, 104 00:03:57.640 --> 00:04:01.640 not look at online training, not look at meal prep services, 105 00:04:01.640 --> 00:04:04.920 not look at all the many things that you can do 106 00:04:04.920 --> 00:04:05.960 that will distract you. 107 00:04:07.480 --> 00:04:09.880 Doing this JV, you're doing this $50,50 thing 108 00:04:09.880 --> 00:04:12.200 with my buddy who's got this little thing going on the side 109 00:04:12.200 --> 00:04:15.160 like there are always things, 110 00:04:15.160 --> 00:04:17.560 but I can guarantee you that they always have strings attached 111 00:04:17.560 --> 00:04:20.000 and the strings are attached to your attention. 112 00:04:20.520 --> 00:04:22.720 Real quick, guys, you guys already know 113 00:04:22.720 --> 00:04:26.000 that I don't run any ads on this and I don't sell anything. 114 00:04:26.000 --> 00:04:28.200 And so the only ask that I can ever have in you guys 115 00:04:28.200 --> 00:04:29.200 is that you help me spread the word 116 00:04:29.200 --> 00:04:30.720 so we can have more entrepreneurs, 117 00:04:30.720 --> 00:04:32.440 make more money, feed their families, 118 00:04:32.440 --> 00:04:34.840 make better products and have better experiences 119 00:04:34.840 --> 00:04:36.440 for their employees and customers. 120 00:04:36.440 --> 00:04:38.680 And the only way we do that is if you can rate 121 00:04:38.680 --> 00:04:40.880 and review and share this podcast. 122 00:04:40.880 --> 00:04:42.240 So the single thing that I have to do, 123 00:04:42.240 --> 00:04:43.480 is if you can just leave a review, 124 00:04:43.480 --> 00:04:45.400 let's take 10 seconds or one type of the thumb, 125 00:04:45.400 --> 00:04:46.680 it means the absolute will to me 126 00:04:46.680 --> 00:04:49.560 and more importantly, it may change the world to someone else. 127 00:04:51.000 --> 00:04:53.720 And that's the most valuable asset you have, 128 00:04:53.720 --> 00:04:55.120 not your time, but your attention. 129 00:04:55.120 --> 00:04:57.960 And so even if we did do this $50,000 consulting debt, 130 00:04:57.960 --> 00:05:00.200 even if we did do this $50,000 consulting debt, 131 00:05:01.160 --> 00:05:03.680 what would end up happening is 132 00:05:05.560 --> 00:05:07.960 that person after that day still continued to contact us, 133 00:05:07.960 --> 00:05:09.200 so he still continued to ask questions 134 00:05:09.200 --> 00:05:11.560 was still trying to take attention. 135 00:05:11.560 --> 00:05:15.560 And ultimately what that'll do is it will rob us 136 00:05:15.560 --> 00:05:17.400 and it will not allow us to fulfill 137 00:05:17.400 --> 00:05:19.080 on the promise that we made to our initial demotorship 138 00:05:19.080 --> 00:05:20.440 came to us. 139 00:05:20.440 --> 00:05:23.160 And so if I take that same amount of attention 140 00:05:23.160 --> 00:05:25.400 and then I put it towards the existing model we have 141 00:05:25.400 --> 00:05:27.680 and brick by brick continue to stack, 142 00:05:27.680 --> 00:05:29.920 you'll make more and more and more focusing 143 00:05:29.920 --> 00:05:32.600 on those fundamentals than you want anything else. 144 00:05:32.600 --> 00:05:35.320 So sometimes you gotta do more, do less 145 00:05:35.320 --> 00:05:36.160 and I had a mentor once he said, 146 00:05:36.160 --> 00:05:38.040 sometimes you gotta go slow to go fast. 147 00:05:38.040 --> 00:05:39.480 And I really believe in that in the high, 148 00:05:39.480 --> 00:05:43.040 and he was a COO of a $10 billion company, 149 00:05:43.040 --> 00:05:44.720 with a B, $10 billion. 150 00:05:44.720 --> 00:05:46.160 And my next end of period of time 151 00:05:46.240 --> 00:05:48.280 where I was working really, really closely with him 152 00:05:48.280 --> 00:05:49.360 and I learned a lot of things from him. 153 00:05:49.360 --> 00:05:52.000 And that was one of them. 154 00:05:52.000 --> 00:05:53.920 Because sometimes you have to go slow to go fast. 155 00:05:53.920 --> 00:05:56.000 And sometimes you just gotta get good at one thing. 156 00:05:56.000 --> 00:05:57.680 And all you have to do is focusing on doing that thing 157 00:05:57.680 --> 00:05:59.320 more and more despite being an entrepreneur 158 00:05:59.320 --> 00:06:00.600 and wanting to do lots of things. 159 00:06:00.600 --> 00:06:01.560 The ones who make the most money 160 00:06:01.560 --> 00:06:04.120 are the ones who do the least, right? 161 00:06:04.120 --> 00:06:05.600 And by at least I'm not saying you don't work, 162 00:06:05.600 --> 00:06:07.280 I'm saying you do the least amount of things 163 00:06:07.280 --> 00:06:09.560 and you just do a few things extremely well. 164 00:06:09.560 --> 00:06:11.640 So double down on that, don't get distracted 165 00:06:11.640 --> 00:06:12.800 with shiny objects. 166 00:06:12.800 --> 00:06:14.680 The better you are, the better of the opportunity 167 00:06:14.680 --> 00:06:15.880 you have to say no to. 168 00:06:15.920 --> 00:06:17.160 So keep that in the back of your mind. 169 00:06:17.160 --> 00:06:18.400 Say no to the meal prep service. 170 00:06:18.400 --> 00:06:20.280 Say no to the online training thing. 171 00:06:20.280 --> 00:06:21.720 Say no to the training from far. 172 00:06:21.720 --> 00:06:24.320 Say no to the little corporate deal 173 00:06:24.320 --> 00:06:25.880 that you might be able to set up 174 00:06:27.480 --> 00:06:29.640 because they will distract you from the main thing 175 00:06:29.640 --> 00:06:31.160 because those are not the end goal. 176 00:06:31.160 --> 00:06:32.000 And if you have the gym, 177 00:06:32.000 --> 00:06:34.120 all you need to do is focus on getting people in, 178 00:06:34.120 --> 00:06:35.760 selling them, giving them amazing results, 179 00:06:35.760 --> 00:06:37.360 get them, send more people to you. 180 00:06:37.360 --> 00:06:39.360 Do that over and over and over and over again. 181 00:06:39.360 --> 00:06:40.680 And then one day you will look up 182 00:06:40.680 --> 00:06:41.640 and you'll be really, really bored 183 00:06:41.640 --> 00:06:43.200 because you'll be like, what do I do now? 184 00:06:43.200 --> 00:06:45.240 You make money and that's the point. 185 00:06:45.760 --> 00:06:46.600 It's awesome. 186 00:06:46.600 --> 00:06:47.920 A lot of us would just use the struggle 187 00:06:47.920 --> 00:06:50.320 and we basically self-sabotage, 188 00:06:50.320 --> 00:06:52.600 by just putting more stuff on some of our plate rather 189 00:06:52.600 --> 00:06:53.440 than just focusing. 190 00:06:53.440 --> 00:06:55.080 Some of you guys right now have multiple things 191 00:06:55.080 --> 00:06:57.200 on your plate and you can't focus on it. 192 00:06:57.200 --> 00:06:59.120 And because of that, you can't win. 193 00:07:00.600 --> 00:07:03.280 But imagine if you only had one thing to focus on, 194 00:07:03.280 --> 00:07:04.720 maybe it was one location, you had three, 195 00:07:04.720 --> 00:07:05.800 you know, you should have done it, 196 00:07:05.800 --> 00:07:07.040 you should have only had one. 197 00:07:07.040 --> 00:07:09.040 How easy would it be to make money with one location? 198 00:07:09.040 --> 00:07:11.440 Super easy because you have all your attention on it, right? 199 00:07:11.440 --> 00:07:13.840 But some of you are making attention with three, right? 200 00:07:13.880 --> 00:07:15.040 That may not make you money with three. 201 00:07:15.040 --> 00:07:16.440 Same thing, if you have multiple businesses, 202 00:07:16.440 --> 00:07:18.240 you can't make it, right? 203 00:07:18.240 --> 00:07:20.560 A lot of times because you're attention is split. 204 00:07:20.560 --> 00:07:22.440 So focus in on one thing that makes you money 205 00:07:22.440 --> 00:07:24.680 and do that over and over and over again 206 00:07:24.680 --> 00:07:27.840 until you're sick of it and then do more of it. 207 00:07:27.840 --> 00:07:29.040 And I promise you'll make money. 208 00:07:29.040 --> 00:07:30.120 All right, lots of love guys. 209 00:07:30.120 --> 00:07:31.760 Hope you have an amazing day. 210 00:07:31.760 --> 00:07:33.480 Now, see you guys on these tips out.