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Hey, what's going on, everyone?

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Happy Monday.

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Hope you guys had an amazing weekend.

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Or weekend, though, it's hopefully, as you guys might

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was, we just finished our gym Lord's Summit last week.

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And so that's an event that we had 400 or 450 gyms

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from a highest level group that's actually

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after our gym Lord's group.

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Fly out to Austin to come spend two days basically

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going over new trends in the industry,

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improvements to this model, all that kind of fun stuff.

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And so it was really, really awesome.

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And so I wanted to make it be as totally unrelated

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to that about Game Theory.

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Because after I had a huge event or something like that,

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I want to go binge learning.

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So that's what I had this weekend.

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I did a total binge learning weekend.

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I read like a book and a half.

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And I went through half of a Jordan Buffport's closing course.

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And anyways, I went through a lot of stuff

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so my mind's a little bit racing.

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But I had a, there's one great video that I watched

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by Simon Sinek about Game Theory.

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And how it relates to business.

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And I thought, for me, I'm geeking out about it.

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And it really, really, really has fundamentally changed,

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which is a really strong statement, fundamentally

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changed how I see our business, how I see competitors,

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and how I kind of see the lens gapen.

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We'll be allowed to share it with you.

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So within the context of Game Theory,

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there are two types of games.

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There's infinite games and finite games.

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Finite games are defined as games where you have known players,

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fixed rules, and the objective is agreed upon.

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All right, so an example of that would be like baseball.

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So with baseball, you have known players.

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You got two teams.

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The rules are fixed.

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They're not changing.

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The rules of baseball are the same.

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And the objective is to, you know, when the game finishes,

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you have more on the other person, right?

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Like, that's how it works.

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And the objective of finite games is to win, OK?

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Now, the inverse of that is an infinite game.

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And infinite games are, I'm like so fast anyways, anyways.

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So the players are both known and unknown.

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The rules are changeable.

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And the outcome is to keep the game going, OK?

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That's the outcome.

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That's the objective is to continue to play the game, all right?

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So one of them, players are known, rules are fixed,

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and the outcome is agreed upon.

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The other one, players are known and unknown.

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The rules are changeable.

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And the outcome and the goal is to keep the game going.

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Now, here's an example of the infinite game.

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So the US, when they were fighting Vietnam,

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was we went into going wheat, right?

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The Vietnamese were playing to stay alive,

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to keep the game going, right?

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And so what happens is that when you have a finite player

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versus a finite player, like baseball,

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the outcome is stable, it's a stable system.

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If you have an infinite player, against an infinite player,

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like the US with Russia and the Cold War,

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so I'm using an example there, you have two players.

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What happens is the only reason people stop playing

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and into the game is if they run out of resources,

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or they run out of the will to keep playing, okay?

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And so in this case, Russia ran out of the resources

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to continue to play, and then the game finished.

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We didn't necessarily beat Russia, they stopped playing.

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There's a difference, right?

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And so if you have two infinite game players,

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or two finite game players, the game is stable.

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Now, here's what gets really interesting,

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or at least for me, I think it's interesting.

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Is that when you pit a finite player versus an infinite player,

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the game is unstable.

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And so that's exactly what happened, for example,

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with the US invading Vietnam, right?

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So we came in to win, the Vietnamese came to stay alive.

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And so what happened there is that,

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like, they're a much smaller player, right?

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But because they were playing a different game,

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we ran out of the resources through the will to continue, right?

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Same thing happened with Russia

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when they invaded Afghanistan, right?

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When they went in to take out the Mujahideen,

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they came in, they tried to win the Mujahideen,

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just wanted to keep fighting as long as they could.

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And then eventually, Russia came in, ran out of the will

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to continue.

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Real quick, guys, if you can think about

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how you found this podcast,

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somebody probably tweeted it, told you about it,

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shared it on Instagram, or something like that.

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The only way this grows is through word of mouth.

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And so I don't run ads, I don't do sponsorships,

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I don't sell anything.

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My only ask is that you continue to pay it for,

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do you ever showed you or however you found out

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about this podcast that you do the exact same thing.

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So if it was a review, if it was a post,

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if you do that, it would mean the world to me,

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and you'll throw some good karma out there

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for another entrepreneur.

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Now, why I think this is so awesome,

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and so interesting is that when you look at business,

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all right, from the context of finite versus empty games,

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a lot of us, myself included,

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sometimes we've fallen to the finite game mentality,

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and that's mostly because that's what we were raised on, right?

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We're raised on a finite game system,

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which is like get an egg, score more goals, whatever, right?

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And so a lot of times we'll measure ourselves

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with revenue or whatever.

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And like we'll try and say,

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myself included, so I'm correcting myself here.

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I was like, you want to be number one, right?

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But the reality is under what?

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Like there's no greed upon objective.

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Like I can say we're number one in what?

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Revenue or you want to talk about profit

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or do you want to talk about how many employees you have

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or in terms of how much square footage

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you have in your management, whatever, right?

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There's so many different contexts

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that it doesn't, it's just arbitrary, right?

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It's just like you're picking something out of thin air,

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which means like the whole number one thing

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is really just for ourselves.

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And at the end of the day, who really cares?

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Because even if you were number one under your own context,

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that you arbitrarily created for how long, right?

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And so the game of business is not a finite game.

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It's the fact that a lot of us and a lot of players

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in the space play the finite game.

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It's actually an infinite game.

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And the objective is to be playing, right?

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And so if you can shift your perspective

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and then this is why it's like,

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it's totally taken on my entire weekend of thought,

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I'm like, oh my god, this is awesome.

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But what it does is fundamentally shifts how you business.

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Because if the goal is to stay in the game,

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it really shifts from like playing doubt lasting, right?

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And why I think it's like the fundamental switch

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is that for me, I'm super, super competitive.

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And what this kind of game contract did for me

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is that it redefined what winning was, right?

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And because I like, you know,

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just like a lot of people are watching this right now,

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like you probably like to win, right?

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I mean, you're competitive, you're business owners forever,

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like you like to win.

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And so for me, realizing that I would never win,

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but that the goal is to keep playing

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has given me this like really amazing amount of peace

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about how to run the business

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and then really how to forecast decisions

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and talk about like where we're going, what we're gonna do

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and not like not at all think about this short term.

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Because like if we have to do,

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let's say we have to go buy a huge warehouse

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and fill it up with supplements or something, right?

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And that's a huge cost investment for us.

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You can look in the six month or 12 month win

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and be like, oh wow, this is gonna cost us a lot.

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But if you're looking at a 50 year window, right?

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The game changes, right?

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Because if you think it's gonna position you well to succeed,

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it also changes how you do customer service,

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it changes how you manage your reputation.

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Because if the goal, and like,

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it also what it does is it takes the rush out of the game

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and really just forces you to put one piece in play

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and then the next piece and then the next piece

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and then the next piece and build on it slowly

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because it's building it to last

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rather than just trying to say like,

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I'm trying to outsource my gym as fast as possible, right?

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I get it.

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But it's also not necessarily the wisest game to play, right?

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And like, and for me, I'm super like,

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let's do it, let's go over the goal

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and probably like a lot of you.

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But like if you can reframe that,

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it just totally takes off the self-employed pressure

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of like, I have to do this tomorrow.

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And the question is, why?

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And what happens is a lot of times what we do

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is we make decisions and we go too fast

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and the team can't catch up.

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And then we end up blowing up a whole bunch of stuff

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and then suffering as a result

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and the business sufferers, the customer sufferers, et cetera.

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And it's because we're operating under a finite construct

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instead of an infinite construct.

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And so I hope you guys found that as interesting as I do.

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I think it's really, really fascinating.

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I'll probably be doing more talks like in relation to this

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because I think the concept is like,

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so applicable because the same thing works with fitness,

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right?

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You want to have it, like people go in

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because they're trying to like lose their amount of weight

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because they're trying to like achieve a certain body.

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But the real question is like, then what, right?

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So there are always finite games within an infinite game.

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But if the reality is that like, the goal of fitness

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would be to keep playing, right?

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Staying game, then you probably train a little bit differently.

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You probably train like, okay, I just really don't want

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to get hurt, try not to get injured.

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You know what I mean?

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Have a long journey and enjoy.

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This is sustainable, right?

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From a diet perspective, from an exercise perspective,

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you think differently about it

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when the goal is to outlast, right?

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And so another place that this totally exists is like,

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love, right?

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So marriage.

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It's not like, no one's like, wow, that's an achievement.

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Like you fell in love, like I fell in love.

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I fell in love, like no one cares, right?

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It's like, okay, well great, you fell in love.

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The point is whether you can stay in love, right?

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The game is to outlast, right?

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The game is to keep playing the game.

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That's the goal.

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And so I think it's super fascinating to me.

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I hope you guys found it interesting.

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That's interesting as I do.

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And if not, either way, I hope you have

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had an amazing motivational Monday.

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And for all my gym lords, lots of love,

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keeping awesome.

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And for those of you who are new to this group,

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welcome to the group.

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And for our gym owner, I'm sure there's a link somewhere

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that I could show you how to apply to work with us.

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You're interested in that sort of thing.

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Otherwise, just enjoy.

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But anyways, have an awesome day, guys,

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and lots of love.

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I'll see you guys soon.

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All right.