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Don't know what everybody's happy Friday.

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I wanted to make you a quick video about this one.

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You're thinking about it.

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One of my favorite clothes is that I use all the time.

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This kind of falls under the category of a closed slash

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risk reversal.

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But it's probably, I mean, if I had to think about it,

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this is probably the clothes that I use most frequently

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when we were selling fitness programs.

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Basically, you get to the point in the sale where they're

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like not necessarily in or out, but this is something

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that I would always just take to just like make the last,

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not the last push necessarily, but one of the bigger

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pushes to get the prospect to close.

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So I call it the best case, worst case close,

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and I use it all the time.

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So I feel like, well, listen, best case,

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like let's look at best case, worst case, right?

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So best case scenario, you get you an amazing shape.

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You become a, you know, an example for your kids,

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your husband looks at you differently.

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You like, you get into that the clothes

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that you have in the wardrobe you were talking about earlier.

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And like you fall in love with the community

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and you make a whole bunch of friends, right?

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As best case scenario, I'm like worst case scenario,

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you get done with the first month or your first six weeks,

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your first 12, whatever it is, right?

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And you say, Alex, I think you're long hearing your stacks

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looks are really creepy.

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I don't really like your community that much.

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And so then I just give you your money back, right?

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And you still get all the workouts on us.

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Okay, so like best case scenario,

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we change your life forever, worst case scenario,

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you get a whole bunch of your workouts and it's on me.

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Like that's how much I believe in this program

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and that I believe I'm gonna be able to change your life, right?

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And you're like, and I would like keep going on that,

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on that, on that tangent with like kind of a confident zeal

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of being like, what I mean like listen,

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like think about how confident we have to be

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in our product and our service

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to be able to make that kind of guarantee for you, right?

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And so for me, I had 100% any reason satisfaction guarantee

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for any of the products that we sold.

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And I, gosh, I probably, I closed hundreds

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and hundreds of people with that.

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And I think that I've only had two people ever

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taking me up on that refund saying,

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you know what, I really wasn't satisfied.

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And so I was always really clear, it's for the service.

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Okay, so I have 100% satisfaction guarantee on the service.

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If you feel like you did not get the level of service

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that you asked for, I will give you the money back.

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So it's like, you feel like you didn't get your $200 worth

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for this EFT, like I will give you the $200 back.

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It is, it's your reputation matters a lot more.

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And so I just don't want you to feel like you have anything

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holding you back in order to take the next step.

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Because ultimately, like I know like setting up

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for a gym can be nerve-wracking or you're just always scared.

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So like, let's just take that out of the way.

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Best case, you totally change your life worst case.

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I just give you the money back and you're on your own, right?

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And that way it's like, it overcomes the whole husband thing

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because you're like, listen, you can tell your husband

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it was a great deal, right?

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Like, there's nothing to lose.

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And so that's that best case, worst case pose,

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I used all the time.

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And it is, it is based around the concept

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of 100% satisfaction guarantee.

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Which if you don't have that,

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I would definitely recommend doing it,

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especially for like first months or for like a weight loss

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program that people are signing on to for the front end.

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Because it's like, I would sell people

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like for our six week challenges, I'd say.

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Listen, if you get to five weeks and six days

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into our program and you tell them to that,

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we didn't give you the service that you paid for,

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I was like, I'll give you the money back, right?

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And we just knew that we were trying so hard to over deliver

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that no one could really say that they didn't get the service.

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And like I said, I only had two people take me up

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on it between six locations and five years.

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So it's something that is really scary to say early on.

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And I remember I just was getting really frustrated

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with this lady once, who just like could not take the next step.

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She was like, well, what if it's not worth it

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or like, what if I don't lose weight?

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It's like that.

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It's like, woman, I was like, I will give you your money back

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if you feel like it is not worth it.

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All right.

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And she was like, really?

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And I was like, yeah.

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And she was like, okay.

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And I was like, dang, I was like, that worked really well.

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And then like the next person came in,

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I was like, listen, best case scenario,

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change your life force case scenario,

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leave your money back, right?

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And then she was like, oh.

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And then just like one after another,

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they started falling down like Domino's

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and I was like, man, I should make that a part of our program.

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And then you tell your trainers that,

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you tell your staff that you're like, hey,

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we've 100% money back guarantee for satisfaction

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on the service, all right?

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So like you guys need to be on point.

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And then it's like, but the thing is is like,

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everyone starts to like kind of like,

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sit up tall because they're like, yeah, like really jit.

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Like we put our money where our mouth is, right?

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We're gonna say we're the best.

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But then we back it up.

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And I think it's super cool for the staff to hear that

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that you're like, you believe in them that much.

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And it totally crushes from the sell side.

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I mean.

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Hey, if you're a return listener

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and you have not rated or reviewed the show,

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I want you to know that you should feel absolutely terrible

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about yourself and everything else in the world.

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I'm kidding.

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But it would mean the absolute words to me,

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if you guys would go ahead and do that.

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You don't even have to pause to show you,

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keep listening and you can just do it with your thumb right now.

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It'll take you less than 60 seconds.

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And like I said,

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the only way that podcast grows through word of mouth

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and this is you joining hands with me

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and helping as many entrepreneurs as we possibly can

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because no one is coming to save us.

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It's just us.

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All right, so please go do that now

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and let's get back to the show.

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I'm telling you, like if you're not doing this

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and you don't have a risk reversal

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and like a satisfaction guarantee

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when you're selling anything,

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you're just missing out.

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It's such an easy thing

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to make you more money and make you feel better.

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And that person who just got sold that just feels at ease

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and they're kind of expecting

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like some really great service.

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So like if you follow through

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with exactly what you said you were gonna do,

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it's actually even a stronger sale.

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They're like dang, like these guys are on point.

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They said it was like money back guarantee

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and they gave it to me.

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So anyways guys, use that.

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I hope that was valid before you tagging

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in your sales managers or people in the post help them out.

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And PS, we're sharing more tips like this on Instagram.

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I'm starting from scratch, which is fun.

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So if you wanna see me go from zero to like 100,000

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in the next year, watch.

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And I'll show you how we do it.

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But anyways, lots of love.

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Use the best case, worst case clothes,

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risk reversals work like crazy.

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Do them and make more money.

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And how more people?

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All right.

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And I have to learn how to close these things faster.