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I don't know what everybody, happy hump day,

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happy Wednesday, hope you guys are having an awesome,

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awesome week so far.

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Today I had a video that I have been pondering

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for a really long time in terms of like putting notes down

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and what I wanted to cover.

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I really hope that comes out the way that I want it to,

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but that being said, one of the more questions

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I get from people in general is how to level up,

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how to move up in their skill set

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and I made the headline, when to stop coaching classes

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and how to level up your skill set,

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to scale your business.

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So ultimately the business will always be limited

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by your personal growth and your skill set growth.

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So an easy example to illustrate that

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is somebody who's just starting out in fitness

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is coaching their sessions, right?

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So some of the people who are in this group right now,

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who are popping right now, they coach their sessions, right?

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And so sometimes we get the questions like,

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well, how can I stop coaching these sessions

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because I can't afford to pay someone

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to coach these sessions instead of me, right?

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And the honest truth is that a lot of times

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you can't afford not to pay someone.

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Now, the caveat is that the reason

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that you can't afford to pay someone at this point

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is because you lack a skill set that allows you

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to make more money than the $15 an hour

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that you're making coaching the classes.

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And so if you have a desire to make more money

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and yet you are filling your time with tasks

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that are a $10 an hour or $15 an hour, whatever,

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you know what I mean?

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Then hourly wage that is below you would like to be making

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then that should be an indicator for you

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that you need to level up in a car more skills.

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So the nice thing is once like high value skills

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are not difficult to acquire,

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but most people just don't know that that's how it works.

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So here's the example.

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The gym owner who's been coaching all of his sessions

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for three years at his gym and then all of a sudden

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the revenue and the business triples

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because he uses gym launch stuff.

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Now, you can forget that it's gym launch,

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but the point is is that what happens is he shifts

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from his time being spent telling people

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how to squat right and then turns into him selling

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because selling is a more valuable skill set

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in the marketplace.

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Like, and so for that, for every hour he meets with two people

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and he closes one or two at $5, $600.

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And now he goes for making $15 an hour

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to making $500 to 1,000 an hour.

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Now, how many hours of $500 an hour does it take

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to cover all of your training sessions?

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One sale covers all of your training sessions for the week.

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How important do you think that it is for you

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to get all of your training sessions hours back?

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Probably pretty important, right?

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And so that would probably be the next skill set

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that you would need to acquire in order to get out

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of the day-to-day operations of your gym, right?

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Now, the next thing is how to,

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but let's be real though, you're like,

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well, I'm sure I can sell it out to people

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to walk you in the door.

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So the reason that the actual gym launch gyms

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and gym like the gym make so much more and make it

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so quickly is that we give them two skills,

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not just sales, but sales and marketing.

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And once you have both those together,

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that's when you can really start cranking

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and make your own paycheck, right?

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And so if you aren't making the money that you want to make,

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it's because you lack these skills that are necessary

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to just like, right now you're trading your time for dollars

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for a $15 an hour thing and you're like,

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I don't know how to make more.

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Do I need to train more sessions?

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And no, obviously not.

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You need to think differently

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in terms of what you're trading your time for dollars for.

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Ultimately, we're always trading our time for dollars,

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just by what anyone will say.

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But it's just that like a skill set of leadership

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is just more difficult to track the hours being spent

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on leading or casting a vision.

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But is that more valuable than sales?

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Yes, right?

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And so that's the next natural question.

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It's like, okay, so first thing I need to learn

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is how to coach sessions and that's the first thing you do.

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And then you're like, okay, well,

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if I can make more than four times, five times as much

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as that, then for every one hour selling,

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I can replace 10 hours of training.

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Awesome, so I just need to sell for five more hours.

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Boom, right?

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Now for anyone who has who's like working at a gym right now,

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like this is how you become more valuable.

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This is how you become more valuable to the business

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is because you acquire skills that are valued by the business

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that are valued at a higher rate.

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You wanna get paid more?

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This is how you do it, right?

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Now, what happens, and this is where business owners

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and entrepreneurs will get stuck, right?

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This is the obstacle part is that once you make a transition

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from let's say sales, so you made the transition

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from coaching to sales, which I think is really, really easy

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because the value discrepancy is so enormous.

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Like one sale covers an entire week of training sessions.

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That is how huge the value discrepancy is

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and what's crazy is if you watch an hour's worth of videos

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and recordings, you can acquire that skill.

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You should do it, right?

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That should make sense.

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Now, once you do start selling, and then you're like,

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you know what, now I've been selling for a while,

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I get this gig, I feel good about it, right?

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It should be at the point where you're almost bored selling.

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Now, once you're bored selling, what does that mean?

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You mean you need to make a process about it

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because now you've gotten so good at it

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that you're subconsciously taking over,

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you have unconscious competence, awesome, document it, right?

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And once you document it, then you can transfer the skill

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to the next person because teaching people how to sell

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is more valuable than being able to sell, right?

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Because you're scaling an ability, right?

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So that is the next thing that you would need to do.

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Real quick, guys, if you can think about

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how you found this podcast, somebody probably tweeted it,

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told you about it, shared it on Instagram

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or something like that.

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The only way this grows is through word of mouth.

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And so I don't run ads, I don't do sponsorships,

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I don't sell anything.

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My only ask is that you continue to pay it forward,

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do whoever showed you or however you found out

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about this podcast that you do the exact same thing.

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So if it was a review, if it was a post, if you do that,

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it would mean the world to me

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and you'll throw some good karma out there

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for another entrepreneur.

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Learn.

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Now, once you're scaling your ability to sell,

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then you have to start owning the next thing, right?

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And so the next thing for you is going to be

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owning the actual business, which is going to be mostly

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in the beginning, just making sure that it's continuing

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to reign and what I mean by that is marketing, right?

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And then casting the vision and running an actual team

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because that is a skill.

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How many people have had really shitty managers, right?

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They didn't have the skill.

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And so the entire team is a whole,

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operated at a lower level.

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And so if you can get everybody to operate it

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twice the productivity, that is a very, very valuable skill.

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But a lot of people don't have that in the beginning.

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And so what happens is there's this jump that needs to happen

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where you go from selling to leading and marketing,

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marketing still because it's still more valuable

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and probably no one else will do it

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or have that skill set in your area, right?

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But marketing and leadership.

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Now, the thing is is that when you make that jump,

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the new person who's coming into sales,

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isn't that good yet, right?

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And when you jump into leadership,

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you're not that good yet either.

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And that's where people get in trouble.

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So how do you not get in trouble

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when you make your transitions?

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You stay in the boring zone for a little longer

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than you think you should, right?

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And the boring zone is where you're like,

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you just boring makes you rich.

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I'll say it over and over again,

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like a boring business will make you rich.

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As in every day, the front desk girl smiles

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and greets people by name.

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That is boring.

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But that is fundamental business, right?

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Every day, the sessions are great, right?

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Like the bathrooms are clean, the music is fresh.

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Like these are simple things.

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Like you don't always need to do different.

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A lot of times you just need to be better

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at the thing that you are doing.

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Something that is really refreshing

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for maybe the people who are on me right now

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just as total side note.

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And I'll make a whole video about this.

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But half the people who are watching this

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are below average.

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Just mathematically, half the people watching this right now

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are below average.

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So if you think about it from that standpoint,

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there's a lot of growth.

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There's a lot of things that you can do to be better, right?

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Because half the people watching this

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are not even middle.

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So when everyone's like, man,

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we're totally over-delivered.

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Like we're the best in the area.

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Like you're probably not,

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because if you were, you'd already be full.

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Anyways, so let me get back to the main point.

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Skill set wise.

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As you are acquiring these skills,

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you have this little gap period.

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The first thing is when the business is boring,

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that is when you need to document.

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All right, this is number one.

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And you're documenting the process.

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And then at that point is when you start bringing someone in,

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just start shadowing.

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Take over a third of the sales, half of the sales.

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And that we can give feedback,

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but you're not at huge cash flow risk, right?

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The next thing is that you wanna make sure

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you're stacking cash.

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That's why it's one of the big things

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that we have in Legacy.

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Stack cash this whole time.

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Don't then think like, okay,

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now I finally deserve my vacation

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because this is for three months in a row,

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I've made $15,000 net.

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Awesome.

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That's what you should have been doing for a long time.

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Put it in the bag, right?

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Because you don't know how good things will be forever.

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Period, I don't know how good things are gonna be.

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Things are great for us right now, but I don't know.

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And so I like to have a huge war chest, just in case, right?

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And so you have that war chest,

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so that when you do make that final transition,

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you push the person full time into sales,

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get for some reason cash flow drops or sales drop.

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You can do so without having to jump back in,

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because you have a cash flow cushion, right?

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You have a cushion here.

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And that's what you want.

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Now, during that period of time,

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it's you're making such a transition

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from one third of sales to half sales

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to three quarter sales being the other person.

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That's when you start really investing

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in consuming all the content around leadership, right?

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And then practicing it, because no shit,

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if you're trying to sell, right, what do you do?

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You practice, you get in front of people

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because reading the book is just the beginning.

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Watching the modules is just the beginning,

261
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but how do you know that you're leading people well?

262
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You can see, right?

263
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You can see if you're selling them,

264
00:09:08.840 --> 00:09:09.880
because that's really what it is.

265
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It's just a higher level sell.

266
00:09:11.280 --> 00:09:12.600
You're selling them on the business,

267
00:09:12.600 --> 00:09:13.680
you're selling them on the vision,

268
00:09:13.680 --> 00:09:14.720
you're selling them on the future,

269
00:09:14.720 --> 00:09:16.800
you're selling them on your customers, right?

270
00:09:16.800 --> 00:09:18.360
Rather than selling them to get their credit card,

271
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which is transactional,

272
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and can only be one time,

273
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now you're selling them for life,

274
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and you're selling them on a continual basis, right?

275
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Because the reality is, you don't just sell

276
00:09:26.840 --> 00:09:27.800
an employee one time,

277
00:09:27.800 --> 00:09:29.760
you have to sell them on a daily basis, right?

278
00:09:29.760 --> 00:09:30.920
You have to sell them on a weekly basis.

279
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That's why the comp cycles exist.

280
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That's why you have to have repeated

281
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communication cycles,

282
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because people's motivation dips, right?

283
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They forget because their kids get sick,

284
00:09:41.320 --> 00:09:42.400
and because they get sick,

285
00:09:42.400 --> 00:09:44.440
and because their parents have issues,

286
00:09:44.440 --> 00:09:45.800
and blah, blah, blah, blah, right?

287
00:09:45.800 --> 00:09:47.120
The other things take their attention,

288
00:09:47.120 --> 00:09:48.160
because they are not new yet,

289
00:09:48.160 --> 00:09:49.280
they don't manage their attention

290
00:09:49.280 --> 00:09:50.680
the way you are trying to,

291
00:09:50.680 --> 00:09:52.640
because they're not that staged yet.

292
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Their attention just gets taken from them left and right,

293
00:09:54.800 --> 00:09:56.600
and they don't even know that it's happening, right?

294
00:09:56.600 --> 00:09:57.960
But you have to know that it's happening,

295
00:09:57.960 --> 00:09:59.440
you have to take responsibility for the fact

296
00:09:59.440 --> 00:10:00.280
that it's happening,

297
00:10:00.280 --> 00:10:01.320
so you have to be the one

298
00:10:01.320 --> 00:10:03.920
who's repeatedly selling them on a regular basis,

299
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so that they get bought in,

300
00:10:05.080 --> 00:10:06.720
and so that they keep their productivity high,

301
00:10:06.720 --> 00:10:09.080
and they ultimately make the business profitable.

302
00:10:09.080 --> 00:10:12.720
So here's your litmus test,

303
00:10:12.720 --> 00:10:13.720
for knowing if this is something

304
00:10:13.720 --> 00:10:15.520
that you should be investing in.

305
00:10:15.520 --> 00:10:18.520
If right now your income has been stagnant

306
00:10:18.520 --> 00:10:20.120
for a period of time, right?

307
00:10:20.120 --> 00:10:21.360
We're not grown in the amount

308
00:10:21.360 --> 00:10:23.960
that you think it should have grown in this period of time.

309
00:10:23.960 --> 00:10:28.680
It is because you have a lack of skills, right?

310
00:10:28.680 --> 00:10:30.000
You have a lack of skills.

311
00:10:30.000 --> 00:10:32.840
And so if you want to make more,

312
00:10:32.840 --> 00:10:34.200
and it has been stagnant,

313
00:10:34.200 --> 00:10:37.080
then it could be you don't know how to sell, right?

314
00:10:37.080 --> 00:10:38.640
And so you're just coaching sessions,

315
00:10:38.640 --> 00:10:40.200
or maybe you're selling,

316
00:10:40.200 --> 00:10:42.360
but you don't know how to get someone else to sell for you

317
00:10:42.360 --> 00:10:45.360
so that you can scale your time, right?

318
00:10:45.360 --> 00:10:47.360
Maybe that's the set, maybe that's what it is.

319
00:10:47.360 --> 00:10:48.840
Or maybe you don't know how to lead,

320
00:10:48.840 --> 00:10:50.600
and manage people to get the most productivity

321
00:10:50.600 --> 00:10:51.760
out of the entire team,

322
00:10:51.760 --> 00:10:54.120
because whenever you take yourself out of the training

323
00:10:54.120 --> 00:10:55.720
or like being micromanaging on the trainer,

324
00:10:55.720 --> 00:10:57.440
or being micromanaging on the admin in front desk,

325
00:10:57.440 --> 00:11:00.080
or being micromanaging sales, everything drops.

326
00:11:00.080 --> 00:11:00.920
Why?

327
00:11:00.920 --> 00:11:02.560
Because you're lacking leadership skills, right?

328
00:11:02.600 --> 00:11:04.440
And so just look at that as a little litmus test

329
00:11:04.440 --> 00:11:05.800
of what skills am I lacking.

330
00:11:06.760 --> 00:11:07.840
And if it's been the same,

331
00:11:07.840 --> 00:11:10.720
just trying to identify what skill it is.

332
00:11:10.720 --> 00:11:12.040
And then once you know what skill it is,

333
00:11:12.040 --> 00:11:13.720
then the easy part is just attacking you,

334
00:11:13.720 --> 00:11:15.840
and then just doing it until it gets better.

335
00:11:15.840 --> 00:11:16.960
Crazy, right?

336
00:11:16.960 --> 00:11:21.360
So anyways, I hope that this was bad before you.

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00:11:21.360 --> 00:11:23.480
I think I covered all of the notes,

338
00:11:23.480 --> 00:11:25.960
not in any order that I wanted to.

339
00:11:26.960 --> 00:11:28.480
But I hope that made sense for you guys.

340
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I hope you guys have an awesome, amazing week.

341
00:11:31.240 --> 00:11:33.880
Thank you all for giving me your most valuable asset,

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which is your attention.

343
00:11:34.760 --> 00:11:36.560
I hope I give you a good return on it.

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Out!
