WEBVTT 1 00:00:00.000 --> 00:00:04.000 And so what you have to do is you have to peel on your past and say when did I exhibit these things? 2 00:00:04.000 --> 00:00:09.040 Is all of us have exhibited these character traits at some point in our life and then what you do is you say 3 00:00:09.040 --> 00:00:15.760 I am this way because and then you tell yourself the stories of the things you did in the past that exhibited those traits 4 00:00:18.880 --> 00:00:23.680 Welcome to the game where we talk about how to sell more stuff to more people in more ways and build businesses worth owning 5 00:00:23.920 --> 00:00:26.480 I'm trying to build a billion dollar thing with acquisition.com 6 00:00:26.560 --> 00:00:31.600 I always wished pesos, musk and buffet had documented their journey so I'm doing it for the rest of us. Please share and enjoy 7 00:00:34.080 --> 00:00:39.680 The most powerful things that change our behavior in our character are the stories we tell ourselves 8 00:00:40.160 --> 00:00:43.840 I think that when I started out in business I heard all these things in the personal development space 9 00:00:43.840 --> 00:00:46.000 Like you should read these affirmations every morning 10 00:00:46.560 --> 00:00:50.240 blah blah blah blah. I never did that and it was because it felt stupid to me 11 00:00:50.400 --> 00:00:53.760 Now that being said there might be some people who've had life changing results from doing that 12 00:00:54.320 --> 00:01:01.040 But what I did notice is that the stories I would tell myself about myself were the things that changed my beliefs 13 00:01:01.040 --> 00:01:03.040 They were the things that changed my character 14 00:01:03.600 --> 00:01:06.880 And so a lot of times they've talked about how entrepreneurship is about three things 15 00:01:07.360 --> 00:01:08.960 It's about changing the beliefs that you have 16 00:01:09.520 --> 00:01:11.280 It's about increasing the skillset that you have 17 00:01:11.840 --> 00:01:14.880 And then the character traits that go along with that to make sure the skills are successful 18 00:01:14.960 --> 00:01:16.560 So I'll give you a simple example for this 19 00:01:16.560 --> 00:01:18.560 So a friend of mine he started to fitness app 20 00:01:18.560 --> 00:01:20.000 It was doing about $20,000 a month 21 00:01:20.080 --> 00:01:22.000 He was a top game CrossFit Games competitor 22 00:01:22.000 --> 00:01:24.000 But he was really ashamed because he wasn't the winner 23 00:01:24.000 --> 00:01:26.080 He was like, you know, really, really highly ranked one 24 00:01:26.080 --> 00:01:27.280 But he wasn't the winner 25 00:01:27.280 --> 00:01:31.280 And so he felt he believed that his app wasn't good enough 26 00:01:31.280 --> 00:01:32.400 And so he never promoted it 27 00:01:32.400 --> 00:01:35.920 So he grew to $20,000 a month in revenue with him doing zero promotion 28 00:01:35.920 --> 00:01:36.800 Right 29 00:01:36.800 --> 00:01:41.040 And when he realized that it was okay for him to promote it 30 00:01:41.040 --> 00:01:43.760 And people got a lot of value from it and the app was good enough 31 00:01:43.760 --> 00:01:46.880 He went from $20,000 a month to like $150,000 a month 32 00:01:46.880 --> 00:01:48.080 Like that 33 00:01:48.080 --> 00:01:50.640 And the difference was his beliefs 34 00:01:51.280 --> 00:01:52.560 The skills were the same 35 00:01:52.560 --> 00:01:52.880 Right 36 00:01:52.880 --> 00:01:53.920 His character traits were the same 37 00:01:53.920 --> 00:01:54.960 He changed his beliefs 38 00:01:54.960 --> 00:01:55.200 Right 39 00:01:55.200 --> 00:01:56.720 So let me give you a different example 40 00:01:56.720 --> 00:01:59.840 So when I actually started out getting in my own business 41 00:01:59.840 --> 00:02:00.960 I had a chain of gyms 42 00:02:00.960 --> 00:02:02.640 This was a very, you know, this was a 10 years ago 43 00:02:02.640 --> 00:02:03.760 I had a chain of gyms 44 00:02:03.760 --> 00:02:06.960 And I knew how to run sales teams 45 00:02:06.960 --> 00:02:08.000 I knew how to generate leads 46 00:02:08.000 --> 00:02:09.360 I knew how to do all these things 47 00:02:09.360 --> 00:02:11.280 But what ended up happening was 48 00:02:11.280 --> 00:02:14.480 I had one missing piece which was also a belief 49 00:02:14.480 --> 00:02:16.320 Darn, I was actually trying to give you a different one 50 00:02:16.320 --> 00:02:18.160 But I had a mentor come in and say you need to be 51 00:02:18.160 --> 00:02:19.520 You need to get in the licensing business 52 00:02:19.520 --> 00:02:20.720 You need to license this model lots 53 00:02:20.720 --> 00:02:23.040 People rather than doing the actual model yourself 54 00:02:23.040 --> 00:02:24.880 And so I did make that transition 55 00:02:24.880 --> 00:02:26.640 And then we went from I think you know 56 00:02:26.640 --> 00:02:28.480 I think we did like two or three million dollars 57 00:02:28.480 --> 00:02:30.640 To doing seven in the next year we did 28 million 58 00:02:30.640 --> 00:02:32.160 So the year that we made the transition 59 00:02:32.160 --> 00:02:34.640 Halfway through is what jumped us from two or three to seven 60 00:02:34.640 --> 00:02:36.160 And it was just in the last like four months 61 00:02:36.160 --> 00:02:37.200 That we saw this crazy growth 62 00:02:37.200 --> 00:02:38.960 And then we did 28 million in the next year 63 00:02:38.960 --> 00:02:41.120 And so it was because I had all these skills 64 00:02:41.120 --> 00:02:42.480 And I also had the character traits 65 00:02:42.480 --> 00:02:44.160 I just needed again to change what the beliefs 66 00:02:44.160 --> 00:02:45.920 I was trying to give you an example with the character traits 67 00:02:46.320 --> 00:02:47.280 Let me think of one 68 00:02:47.280 --> 00:02:50.240 Ah, so if you have for example if I had had those skills 69 00:02:50.240 --> 00:02:52.400 But I didn't have the character traits of being disciplined 70 00:02:52.400 --> 00:02:54.000 And being focused on one thing 71 00:02:54.000 --> 00:02:56.400 I would have jumped between multiple 72 00:02:56.400 --> 00:02:57.680 You know entrepreneurial endeavors 73 00:02:57.680 --> 00:02:58.960 And never been able to see success 74 00:02:58.960 --> 00:03:00.960 Because even though I had the beliefs about what was possible 75 00:03:00.960 --> 00:03:02.480 Like if I'd said okay I'm going to do gyms 76 00:03:02.480 --> 00:03:03.360 And I'm going to do chiropractors 77 00:03:03.360 --> 00:03:04.640 And I'm going to do dentists 78 00:03:04.640 --> 00:03:05.680 And I'm going to do x, y and z 79 00:03:05.680 --> 00:03:06.480 Right 80 00:03:06.480 --> 00:03:08.080 Until I had the character trait of focus 81 00:03:08.080 --> 00:03:09.440 The character trait of discipline 82 00:03:09.440 --> 00:03:11.520 Then I would not have seen the success 83 00:03:11.520 --> 00:03:12.160 Right 84 00:03:12.160 --> 00:03:13.920 And so the next natural question is 85 00:03:13.920 --> 00:03:17.600 Okay well if I have to have a line to beliefs, skills, and character traits 86 00:03:17.600 --> 00:03:19.040 At each level of the ladder 87 00:03:19.040 --> 00:03:20.880 Because you can have and this is what's crazy 88 00:03:20.880 --> 00:03:22.480 When you see the overnight successes 89 00:03:22.480 --> 00:03:23.280 This is what happens 90 00:03:23.280 --> 00:03:24.960 I want to describe it to you so you understand it 91 00:03:24.960 --> 00:03:25.840 How you can do it 92 00:03:25.840 --> 00:03:26.560 All right 93 00:03:26.560 --> 00:03:28.080 So let's say that there's a ladder 94 00:03:28.080 --> 00:03:29.760 All right and you've got this pull on one side 95 00:03:29.760 --> 00:03:30.720 To get the pull on the other side 96 00:03:30.720 --> 00:03:31.680 And you've got the middle bar 97 00:03:31.680 --> 00:03:32.480 Okay 98 00:03:32.480 --> 00:03:35.600 You need all three to move to the next level of the ladder 99 00:03:35.600 --> 00:03:36.160 Right 100 00:03:36.160 --> 00:03:39.680 And so for example you might have the left side built up 101 00:03:39.680 --> 00:03:41.200 Six stories above where you're at 102 00:03:41.280 --> 00:03:43.120 And you might have the right side built up 103 00:03:43.120 --> 00:03:44.960 Ten stories from where you're at right now 104 00:03:44.960 --> 00:03:47.600 But all of a sudden if you change your character 105 00:03:47.600 --> 00:03:50.880 And that character trait development gives you three more rungs 106 00:03:50.880 --> 00:03:52.320 All of a sudden you go three rungs 107 00:03:52.320 --> 00:03:55.120 Because you already have the constraint has been removed 108 00:03:55.120 --> 00:03:58.400 And so you can be more advanced in your beliefs than you are in your skills 109 00:03:58.400 --> 00:04:00.160 Or it can be more advanced than you are 110 00:04:00.160 --> 00:04:02.000 Character trait than you are in your skills 111 00:04:02.000 --> 00:04:04.000 Or you can be more advanced in your skills than you are in your beliefs 112 00:04:04.000 --> 00:04:04.400 Right 113 00:04:04.400 --> 00:04:06.240 And so it's having all three of those 114 00:04:06.240 --> 00:04:08.400 That are checked off at each level of entrepreneurship 115 00:04:08.400 --> 00:04:09.440 That gets you to one 116 00:04:09.440 --> 00:04:12.640 One million dollars, you're three million dollars, you're ten million dollars, you're a hundred million dollars, you're whatever it is 117 00:04:12.640 --> 00:04:13.120 Right 118 00:04:13.120 --> 00:04:14.320 Is you have to have all of them 119 00:04:14.320 --> 00:04:17.200 And so the point is to get you to understand 120 00:04:17.200 --> 00:04:19.200 How to actually develop the soft things 121 00:04:19.200 --> 00:04:20.960 Because the skills are straightforward 122 00:04:20.960 --> 00:04:21.120 Right 123 00:04:21.120 --> 00:04:23.120 The skills where you just go by the course 124 00:04:23.120 --> 00:04:25.280 And you read the book and you consume the content like this 125 00:04:25.280 --> 00:04:26.560 And you practice, you apply 126 00:04:26.560 --> 00:04:26.800 Right 127 00:04:26.800 --> 00:04:27.600 That's what you have to do 128 00:04:27.600 --> 00:04:28.000 That's it 129 00:04:28.000 --> 00:04:28.560 That's it 130 00:04:28.560 --> 00:04:29.040 Right 131 00:04:29.040 --> 00:04:31.440 One of the skills that I see lots of marketers these days not have 132 00:04:31.440 --> 00:04:32.720 Is they don't know how to sell 133 00:04:32.720 --> 00:04:34.800 They don't know how to develop a sales team 134 00:04:34.800 --> 00:04:36.640 They don't know how to manage and grow a sales team 135 00:04:36.640 --> 00:04:37.440 They don't want to lead a sales team 136 00:04:37.440 --> 00:04:38.480 That's a skill they don't have 137 00:04:38.560 --> 00:04:40.720 And as soon as they do, they go from three million to ten million 138 00:04:40.720 --> 00:04:41.360 Like that 139 00:04:41.360 --> 00:04:42.400 Very, very easily 140 00:04:42.400 --> 00:04:43.360 Right 141 00:04:43.360 --> 00:04:45.680 And so it's understanding that that's the skill deficit 142 00:04:45.680 --> 00:04:47.360 And as soon as they do it, boom, they blow up 143 00:04:47.360 --> 00:04:50.800 I was fortunate because I had a ton of the skills in my skill toolbox 144 00:04:50.800 --> 00:04:52.400 But I went from making nothing to tons 145 00:04:52.400 --> 00:04:54.720 Because I had all of these rungs of this ladder 146 00:04:54.720 --> 00:04:57.440 Already built out to a $30 million level 147 00:04:57.440 --> 00:04:59.680 Except I just didn't have the beliefs 148 00:04:59.680 --> 00:05:00.880 That was my issue 149 00:05:00.880 --> 00:05:01.120 Right 150 00:05:01.120 --> 00:05:03.680 And candidly, I think still one of my biggest issues is belief 151 00:05:03.680 --> 00:05:05.360 I suffer from a lot of insecurities 152 00:05:05.360 --> 00:05:07.600 And so my wife was the one 153 00:05:07.600 --> 00:05:09.360 Who was like, you can do this 154 00:05:09.360 --> 00:05:10.640 Like you don't have to have these gems 155 00:05:10.640 --> 00:05:11.840 Like you can license out the model 156 00:05:11.840 --> 00:05:14.160 Like you can, you can really succeed like this 157 00:05:14.160 --> 00:05:17.600 And I honestly just thought she was a really smart person 158 00:05:17.600 --> 00:05:18.400 And very wise 159 00:05:18.400 --> 00:05:21.120 And so I trusted her belief in me 160 00:05:21.120 --> 00:05:22.880 Before I really trusted it for myself 161 00:05:22.880 --> 00:05:24.720 And so hopefully you can have someone like that in your life 162 00:05:24.720 --> 00:05:26.480 But maybe that can be me 163 00:05:26.480 --> 00:05:28.960 I trust in your skills in your belief 164 00:05:28.960 --> 00:05:31.280 So hopefully you can borrow some of that trust 165 00:05:31.280 --> 00:05:32.320 Because I promise you 166 00:05:32.320 --> 00:05:34.960 The world does get better when you take those leaps of faith 167 00:05:34.960 --> 00:05:35.920 But the point is 168 00:05:35.920 --> 00:05:37.120 If you have these three things 169 00:05:37.120 --> 00:05:37.920 Right 170 00:05:37.920 --> 00:05:39.680 The stories that you tell yourself 171 00:05:39.680 --> 00:05:39.920 Right 172 00:05:39.920 --> 00:05:41.200 One of the things that Layla always says 173 00:05:41.200 --> 00:05:42.240 Who's my wife, she has her own channel 174 00:05:42.240 --> 00:05:43.040 You can check it out 175 00:05:43.040 --> 00:05:44.880 Is she's like, what's the evidence 176 00:05:44.880 --> 00:05:45.120 Right 177 00:05:45.120 --> 00:05:46.880 What's the evidence that you're so bad at this 178 00:05:46.880 --> 00:05:48.000 What's the evidence that you have 179 00:05:48.000 --> 00:05:49.360 Because you keep beating yourself up about this 180 00:05:49.360 --> 00:05:50.240 But what's your evidence 181 00:05:50.240 --> 00:05:50.720 Right 182 00:05:52.880 --> 00:05:55.280 Hey guys, love that you're listening to the podcast 183 00:05:55.280 --> 00:05:57.680 If you ever want to have the video version 184 00:05:57.680 --> 00:05:59.280 Of this which usually has more facts 185 00:05:59.280 --> 00:06:00.640 More visuals, more graphs 186 00:06:00.640 --> 00:06:02.080 You know, drawn out stuff 187 00:06:02.080 --> 00:06:03.680 Sometimes it can help hit 188 00:06:03.680 --> 00:06:05.200 The brain centers in different ways 189 00:06:05.280 --> 00:06:06.320 You can check on my YouTube channel 190 00:06:06.320 --> 00:06:07.360 It's absolutely free 191 00:06:07.360 --> 00:06:08.080 To check that out 192 00:06:08.080 --> 00:06:09.120 If that's what you are into 193 00:06:09.120 --> 00:06:09.920 And if not 194 00:06:09.920 --> 00:06:10.720 Keep enjoying the show 195 00:06:12.960 --> 00:06:16.000 What I do when I identify a character trait that I lack 196 00:06:16.000 --> 00:06:18.400 Or identify a skill that I don't have 197 00:06:18.400 --> 00:06:19.680 Or a belief that I don't have 198 00:06:19.680 --> 00:06:21.360 And this one I'll just specifically talk about 199 00:06:21.360 --> 00:06:22.000 The character traits 200 00:06:22.000 --> 00:06:22.960 Because the thing it's really important 201 00:06:22.960 --> 00:06:24.560 It's probably the one that people struggle with the most 202 00:06:25.520 --> 00:06:27.040 Is what are the stories 203 00:06:27.040 --> 00:06:29.360 That you tell yourself about yourself 204 00:06:29.360 --> 00:06:29.680 Right 205 00:06:29.680 --> 00:06:30.720 A lot of times I had dinner 206 00:06:30.720 --> 00:06:32.240 Recently with a $5 million entrepreneur 207 00:06:32.240 --> 00:06:32.960 And he was like 208 00:06:32.960 --> 00:06:34.320 I ate a lot of trauma when I was a kid 209 00:06:34.320 --> 00:06:35.680 And that's why I am this way 210 00:06:35.680 --> 00:06:38.480 He speaks like he is this way because 211 00:06:39.280 --> 00:06:39.760 And I was like 212 00:06:39.760 --> 00:06:41.200 I think that's a really convenient story 213 00:06:41.200 --> 00:06:43.040 To tell yourself about why you are anxious 214 00:06:43.680 --> 00:06:45.840 Or why you exhibit anxious tendencies 215 00:06:45.840 --> 00:06:46.320 I was like 216 00:06:46.320 --> 00:06:48.160 But what if you did that 217 00:06:48.160 --> 00:06:50.880 And you just didn't exhibit anxious tendencies 218 00:06:50.880 --> 00:06:51.360 What then 219 00:06:51.920 --> 00:06:53.440 What if you just chose not to 220 00:06:54.160 --> 00:06:56.160 What if you chose to not give power 221 00:06:56.160 --> 00:06:57.920 To that situation or that parent 222 00:06:57.920 --> 00:06:59.040 When you were growing up 223 00:06:59.040 --> 00:07:00.240 They already made you suffer 224 00:07:00.240 --> 00:07:01.760 Why would you let them make you suffer 225 00:07:01.760 --> 00:07:02.960 More by telling yourself 226 00:07:03.040 --> 00:07:04.800 That they gave you this character trait 227 00:07:04.800 --> 00:07:06.400 And it's because it's uncomfortable 228 00:07:06.400 --> 00:07:07.280 For you to suffer 229 00:07:07.280 --> 00:07:10.000 Through the change of changing your identity 230 00:07:10.000 --> 00:07:10.240 Right 231 00:07:10.240 --> 00:07:10.640 But 232 00:07:10.640 --> 00:07:11.840 Layland, I both believe this 233 00:07:11.840 --> 00:07:12.880 Is that your identity is fluid 234 00:07:12.880 --> 00:07:14.240 And you need to be able to change your identity 235 00:07:14.240 --> 00:07:15.360 And your character traits 236 00:07:15.360 --> 00:07:16.480 Based on what the business requires 237 00:07:16.480 --> 00:07:17.680 If you want to grow 238 00:07:17.680 --> 00:07:17.840 Right 239 00:07:17.840 --> 00:07:19.440 Like if you're not a patient person 240 00:07:20.160 --> 00:07:21.520 Then you need to become patient 241 00:07:21.520 --> 00:07:22.080 Macro 242 00:07:22.080 --> 00:07:23.600 Micro speed macro patients 243 00:07:24.400 --> 00:07:25.920 If you want to develop a reputation 244 00:07:25.920 --> 00:07:27.120 You need to become a person of integrity 245 00:07:27.120 --> 00:07:28.080 Which means sometimes short term 246 00:07:28.080 --> 00:07:29.280 You have to sacrifice 247 00:07:29.280 --> 00:07:29.520 Right 248 00:07:29.520 --> 00:07:31.040 You have to not make the quick buck 249 00:07:31.040 --> 00:07:32.080 If you want to be disciplined 250 00:07:32.080 --> 00:07:32.800 And have focused 251 00:07:32.800 --> 00:07:34.640 And it means that you have to be able to say no 252 00:07:34.640 --> 00:07:35.840 Strategy means 253 00:07:35.840 --> 00:07:37.040 What do you say no to 254 00:07:37.040 --> 00:07:39.040 That still looks like it makes sense on paper 255 00:07:39.040 --> 00:07:40.080 That's strategy 256 00:07:40.080 --> 00:07:40.880 That's what it is 257 00:07:40.880 --> 00:07:43.040 It's what things do we choose not to invest in 258 00:07:43.040 --> 00:07:43.600 Right 259 00:07:43.600 --> 00:07:45.120 And the people who learn how to make the most money 260 00:07:45.120 --> 00:07:46.720 Are the ones who know how to focus 261 00:07:46.720 --> 00:07:47.760 And that's a character trait 262 00:07:47.760 --> 00:07:48.640 And so what you have to do is 263 00:07:48.640 --> 00:07:49.760 You have to peel on your past 264 00:07:49.760 --> 00:07:50.320 And say 265 00:07:50.320 --> 00:07:51.680 When did I exhibit these things 266 00:07:51.680 --> 00:07:53.280 Is all of us have exhibited 267 00:07:53.280 --> 00:07:54.080 These character traits 268 00:07:54.080 --> 00:07:55.680 That's some point in our life 269 00:07:55.680 --> 00:07:56.720 And then what you do is 270 00:07:56.720 --> 00:07:57.120 You say 271 00:07:57.120 --> 00:07:58.480 I am this way 272 00:07:58.480 --> 00:07:59.360 Because 273 00:07:59.360 --> 00:08:01.680 And then you tell yourself the stories 274 00:08:01.760 --> 00:08:02.880 Of the things you did in the past 275 00:08:02.880 --> 00:08:04.560 That exhibited those traits 276 00:08:04.560 --> 00:08:05.920 And by doing that 277 00:08:05.920 --> 00:08:06.960 You'll start reminding yourself 278 00:08:06.960 --> 00:08:08.000 So if I want to say 279 00:08:08.000 --> 00:08:09.360 Like because I'll tell you 280 00:08:09.360 --> 00:08:11.200 I used to have more angry tendencies 281 00:08:11.200 --> 00:08:12.160 I used to tend 282 00:08:12.160 --> 00:08:14.000 And trend towards being angry 283 00:08:14.000 --> 00:08:15.600 As a response to the things that I didn't like 284 00:08:15.600 --> 00:08:16.240 Right 285 00:08:16.240 --> 00:08:17.760 But one of the things that I liked 286 00:08:17.760 --> 00:08:19.120 Like that I tried to tell myself 287 00:08:19.120 --> 00:08:21.040 Is that I am wise 288 00:08:21.040 --> 00:08:21.680 Right 289 00:08:21.680 --> 00:08:22.720 And this is a character trait 290 00:08:22.720 --> 00:08:24.160 There's probably been the number one character trait 291 00:08:24.160 --> 00:08:25.760 That I've tried to develop over the how many years 292 00:08:25.760 --> 00:08:26.800 Because I believe discernment 293 00:08:26.800 --> 00:08:28.560 Is the single greatest character trait you can have 294 00:08:28.560 --> 00:08:30.800 Because if you make the right decisions 295 00:08:30.800 --> 00:08:31.920 The whole world is your oyster 296 00:08:31.920 --> 00:08:32.080 Right 297 00:08:32.080 --> 00:08:33.280 If you can make the right call 298 00:08:33.920 --> 00:08:35.520 The whole world is your oyster 299 00:08:35.520 --> 00:08:37.520 And so for me wisdom is the number one character trait 300 00:08:37.520 --> 00:08:38.640 That I wish to develop 301 00:08:38.640 --> 00:08:40.000 And so when I think to myself 302 00:08:40.000 --> 00:08:41.120 I am wise 303 00:08:41.120 --> 00:08:44.560 Because I use the same formula 304 00:08:44.560 --> 00:08:45.440 That most people 305 00:08:45.440 --> 00:08:46.480 And most of us myself 306 00:08:46.480 --> 00:08:48.720 Included use to destroy ourselves 307 00:08:48.720 --> 00:08:50.160 With these insecurities 308 00:08:50.160 --> 00:08:50.880 With these 309 00:08:50.880 --> 00:08:52.480 With these negative character traits 310 00:08:52.480 --> 00:08:53.760 That we believe we have 311 00:08:54.560 --> 00:08:56.880 And instead of saying an affirmation 312 00:08:56.880 --> 00:08:58.800 You tell yourself the story 313 00:08:58.800 --> 00:09:00.320 Of why you're saying it's true 314 00:09:00.320 --> 00:09:03.120 You learn to argue against your own thoughts 315 00:09:03.120 --> 00:09:05.120 And that's how you start developing this muscle 316 00:09:05.120 --> 00:09:06.640 This, these traits 317 00:09:06.640 --> 00:09:08.000 That start to become a whisper 318 00:09:08.000 --> 00:09:08.880 And then a shout 319 00:09:08.880 --> 00:09:10.080 And then they become 320 00:09:10.080 --> 00:09:11.120 They emanate from you 321 00:09:11.120 --> 00:09:12.080 And you project them 322 00:09:12.080 --> 00:09:13.920 When you walk in the room subconsciously 323 00:09:13.920 --> 00:09:15.840 But it's a practice that goes from active 324 00:09:15.840 --> 00:09:17.440 To passive in your mind 325 00:09:17.440 --> 00:09:18.080 Right 326 00:09:18.080 --> 00:09:19.440 If you are a patient person 327 00:09:19.440 --> 00:09:20.640 If you are a kind person 328 00:09:20.640 --> 00:09:22.800 If you are an integrity person 329 00:09:22.800 --> 00:09:23.040 Right 330 00:09:23.040 --> 00:09:24.640 If you are a hard working person 331 00:09:24.640 --> 00:09:24.880 Right 332 00:09:24.880 --> 00:09:27.280 We all have these stories that we tell about ourselves 333 00:09:27.280 --> 00:09:28.480 And so 334 00:09:28.480 --> 00:09:30.480 If you have a limitation right now 335 00:09:30.480 --> 00:09:32.320 On your character trait 336 00:09:32.320 --> 00:09:33.200 Or traits 337 00:09:33.200 --> 00:09:35.040 You don't feel like you are patient enough 338 00:09:35.040 --> 00:09:37.120 You feel like you are too easily distracted 339 00:09:37.120 --> 00:09:38.880 You feel like you don't focus enough 340 00:09:38.880 --> 00:09:41.280 Then you need to start telling yourself the story 341 00:09:41.280 --> 00:09:43.440 I am this way because 342 00:09:43.440 --> 00:09:45.200 Not I am wealthy 343 00:09:45.200 --> 00:09:46.000 Stupid 344 00:09:46.000 --> 00:09:47.040 In my opinion 345 00:09:47.040 --> 00:09:49.280 I think our brains are too smart for that stuff 346 00:09:49.280 --> 00:09:50.560 You have to give it the reasons 347 00:09:50.560 --> 00:09:51.920 You have to make the argument 348 00:09:51.920 --> 00:09:53.520 And I think instead of affirmations 349 00:09:53.520 --> 00:09:55.920 If you make affirmations into arguments 350 00:09:55.920 --> 00:09:57.680 That you make with yourself every day 351 00:09:57.680 --> 00:09:59.920 Then those become things that will change who you are 352 00:09:59.920 --> 00:10:01.040 And if you change who you are 353 00:10:01.040 --> 00:10:02.000 And how you make decisions 354 00:10:02.000 --> 00:10:03.280 You'll change your entire life 355 00:10:03.280 --> 00:10:05.200 And you'll be able to watch your business grow 356 00:10:05.200 --> 00:10:07.520 As a result of who you have become 357 00:10:07.520 --> 00:10:08.560 And so this is one of the things 358 00:10:08.560 --> 00:10:10.160 That was most powerful for me 359 00:10:10.160 --> 00:10:11.440 In my entrepreneurial journey 360 00:10:11.440 --> 00:10:12.960 I had 361 00:10:12.960 --> 00:10:15.040 Had tons of insecurities 362 00:10:15.040 --> 00:10:15.280 Right 363 00:10:15.280 --> 00:10:17.280 I had tons of anxieties 364 00:10:17.280 --> 00:10:18.880 I had lots of anger 365 00:10:18.880 --> 00:10:21.120 I had lots of perceived trauma 366 00:10:21.120 --> 00:10:21.920 And I'll say it that way 367 00:10:21.920 --> 00:10:23.200 Because I don't even want to make it into trauma 368 00:10:23.200 --> 00:10:24.560 That's what I perceived as trauma 369 00:10:24.560 --> 00:10:26.000 Because I was a child 370 00:10:26.000 --> 00:10:28.000 In the world with the 371 00:10:28.000 --> 00:10:30.000 The emotional regulation of a child 372 00:10:30.000 --> 00:10:32.080 And so things of course affect you more when you're a kid 373 00:10:32.080 --> 00:10:33.520 Everyone's traumatized 374 00:10:33.520 --> 00:10:34.480 Traumatized 375 00:10:34.480 --> 00:10:36.720 Perceives trauma as a child 376 00:10:36.720 --> 00:10:37.840 Like if I go to a stage 377 00:10:37.840 --> 00:10:40.160 And I say hey who here had a traumatic childhood 378 00:10:40.160 --> 00:10:42.080 In some instance or had a traumatic event 379 00:10:42.080 --> 00:10:42.800 occur 380 00:10:42.800 --> 00:10:44.080 Everyone's going to raise their hand 381 00:10:44.080 --> 00:10:46.000 So stop thinking that because you have trauma 382 00:10:46.000 --> 00:10:46.800 And I don't say this 383 00:10:46.800 --> 00:10:47.440 I'll say this with 384 00:10:47.440 --> 00:10:48.240 I'll say it this way better 385 00:10:48.960 --> 00:10:50.000 For me 386 00:10:50.000 --> 00:10:53.440 I chose to stop giving trauma power 387 00:10:54.080 --> 00:10:55.360 And I think if you can do that 388 00:10:55.360 --> 00:10:57.200 And you can tell yourself a different story 389 00:10:57.200 --> 00:10:58.800 About why you are who you are 390 00:10:59.440 --> 00:11:00.560 And make arguments 391 00:11:00.560 --> 00:11:01.680 Instead of affirmations 392 00:11:01.680 --> 00:11:02.480 You'll be able to have 393 00:11:03.280 --> 00:11:04.800 Stronger, faster chains 394 00:11:04.800 --> 00:11:06.400 And the direction that you desire 395 00:11:06.400 --> 00:11:08.000 And you'll have more control 396 00:11:08.000 --> 00:11:09.360 Over your emotional state 397 00:11:09.360 --> 00:11:10.480 And then instead of doing 398 00:11:10.480 --> 00:11:12.160 You'll be able to level up the business that you have 399 00:11:12.160 --> 00:11:14.240 Because most of the times when I see business owners 400 00:11:14.240 --> 00:11:15.520 The reason that I see successful is not 401 00:11:15.520 --> 00:11:17.120 Because they don't have the beliefs 402 00:11:17.120 --> 00:11:18.560 Or because they don't have the skills 403 00:11:18.560 --> 00:11:19.680 It's just because of who they are 404 00:11:20.240 --> 00:11:22.080 I'd call the other day and somebody hopped on 405 00:11:22.080 --> 00:11:23.120 And they were like 406 00:11:23.120 --> 00:11:24.400 Honestly the guy was an asshole 407 00:11:24.480 --> 00:11:25.040 He was like 408 00:11:25.040 --> 00:11:26.080 Man employees suck 409 00:11:26.080 --> 00:11:27.440 And I can never keep any good talent 410 00:11:27.440 --> 00:11:28.080 And blah blah blah blah 411 00:11:28.080 --> 00:11:28.720 And I just paused 412 00:11:28.720 --> 00:11:29.520 And I was like 413 00:11:29.520 --> 00:11:30.560 Well, that's not surprising 414 00:11:30.560 --> 00:11:31.120 And he was like 415 00:11:31.120 --> 00:11:31.440 What? 416 00:11:31.440 --> 00:11:32.000 I was like 417 00:11:32.000 --> 00:11:32.720 Have you met you? 418 00:11:33.360 --> 00:11:34.560 Like I don't know what else to say 419 00:11:35.600 --> 00:11:36.640 Have you met you? 420 00:11:36.640 --> 00:11:38.960 Like I don't need to change this guy's marketing 421 00:11:38.960 --> 00:11:39.120 Right? 422 00:11:39.120 --> 00:11:41.920 I don't need to change this guy's beliefs about his own business 423 00:11:41.920 --> 00:11:43.520 He's just to change who he is 424 00:11:44.000 --> 00:11:45.760 And the only way for that guy to do that 425 00:11:45.760 --> 00:11:47.040 Is for him to get over the reasons 426 00:11:47.040 --> 00:11:49.200 That he tells himself it's okay to be who he is 427 00:11:49.760 --> 00:11:51.200 And I think a lot of us do that 428 00:11:51.200 --> 00:11:54.000 We give ourselves the excuse for being impatient 429 00:11:54.000 --> 00:11:56.400 We give ourselves the excuse for cheating 430 00:11:56.400 --> 00:11:56.640 Right? 431 00:11:56.640 --> 00:11:58.720 We give ourselves the excuse for being unfaithful 432 00:11:58.720 --> 00:12:00.240 We give the excuse for being loyal 433 00:12:00.240 --> 00:12:01.040 Well, my dad was 434 00:12:01.040 --> 00:12:01.760 Where my mom was 435 00:12:01.760 --> 00:12:02.560 Or my brother was 436 00:12:02.560 --> 00:12:03.440 Or whatever 437 00:12:03.440 --> 00:12:04.240 Right? 438 00:12:04.240 --> 00:12:05.360 Or when I was growing up 439 00:12:05.360 --> 00:12:06.320 Or from my town 440 00:12:06.320 --> 00:12:06.880 I 441 00:12:06.880 --> 00:12:08.080 XYZ 442 00:12:08.080 --> 00:12:09.440 I'm this way because 443 00:12:09.440 --> 00:12:11.840 The cows is one of the most powerful words in the English language 444 00:12:11.840 --> 00:12:12.800 It's great for persuasion 445 00:12:12.800 --> 00:12:15.200 Make sure you use it to persuade yourself in the right direction 446 00:12:15.200 --> 00:12:17.200 So anyways, that's just my two cents 447 00:12:17.200 --> 00:12:18.480 I might not know anything 448 00:12:18.480 --> 00:12:19.760 If you found value in this 449 00:12:19.760 --> 00:12:20.800 Hit subscribe 450 00:12:20.800 --> 00:12:22.640 I have other videos that I like this for entrepreneurs 451 00:12:22.640 --> 00:12:24.640 We're trying to scale their businesses 452 00:12:24.640 --> 00:12:25.360 Keeping awesome 453 00:12:25.360 --> 00:12:26.000 Keep being amazing 454 00:12:26.000 --> 00:12:27.600 Lots of love modes you nation 455 00:12:27.600 --> 00:12:28.400 Bye!