WEBVTT

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And so I think that if you can make that piece

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a foundation, a cornerstone of how you live,

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then you will always have as much energy and clear clarity

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and you will be able to make better judgment

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and better decisions.

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Welcome to the game where we talk about

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to sell more stuff to more people in more ways

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and build businesses worth owning.

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I'm trying to build a billion dollar thing

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with acquisition.com.

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I always wished pesos, musking Buffett

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had documented their journey,

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so I'm doing it for the rest of us.

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Please share and enjoy.

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I wanted to bring up a habit that I think

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is central to being successful

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and it's really, really, really, really, really not sexy.

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And the more I think about it,

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there's so many other pieces that flow into this single habit.

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And when I observe people who are doing better than I am

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and whatnot, they usually have this really dialed in.

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And the reason that no one does it is because it's so

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freaking hard, all right?

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And it all revolves around energy.

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And so what I mean by that is how to maximize your output

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as an entrepreneur.

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At the end of the day, like all we have is ourselves.

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And so that's why so many entrepreneurs

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are obsessed with increasing their personal fruit,

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but like how much they can produce, right?

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You know, myself included and probably you.

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And a lot of us started on this path

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and wanted to increase our output by, you know,

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getting in shape.

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That when we were younger or whatever,

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you know, whatever we had that moment in our lives

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and we're like, you know what?

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I'm going to start taking control of my life.

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I'm going to start controlling what I eat.

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I'm going to start working out, drinking water,

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all that kind of stuff, right?

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And I think that there are levels to creating clear output.

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And so an easy example of this is like,

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if you've been on a workout kick for a while

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or you've been training for a long time,

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if you ever stop training and stop eating the way

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that you've now grown accustomed,

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all of a sudden you feel sluggish and foggy and unclear,

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right? And you're like, man, I feel terrible, right?

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And I also think that as we get older,

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and I'm not saying I'm old,

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but just as I personally have gotten older,

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my margin for error continues to shrink, right?

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Like the amount of my wiggle room on fucking this up

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has gotten smaller and smaller and smaller,

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which is why I think very genuinely,

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the reason people, many times,

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drink less and less as they get older

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is because they simply can't recover from it.

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I think that people would drink as much as they could,

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as much as they did in college, as adults,

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if they could bounce back from it like they did when they were 18,

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right? That's just a pure theory of mine,

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but I don't think that humans fundamentally change.

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I think that the equation of cost and benefit changes,

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and that is what changes their behavior, right?

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And so the single habit of the single routine,

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and I'm gonna get to it, it changes and affects

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everything in your life, which is why it's so hard, right?

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It's one singular habit that affects how you eat,

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who you see, where you go, all of that into one thing,

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and that habit is sleep, all right?

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And I know that it's like, man,

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is that anti-climatic is Alex gonna talk about sleep?

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I am, and I think it's because as entrepreneurs,

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we need to be able to monitor our energy levels

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in order to succeed.

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And I know this sounds like a really boring topic,

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but I'm telling you, every single person

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who makes a ton of money that I know

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has a super dialed-in sleep system.

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So it's not about, like everybody talks about daily routines

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on the shit, I've seen a zillion routines,

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I personally don't really have one,

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like I've seen all, you know,

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some people attribute their success to the fact

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that they do X, Y, and Z,

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like I just think it comes down to being able to have energy

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and be maximal in your output.

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Now the reason this trickles to everything is because

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if you always like to sleep well,

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you have to pretty much go to sleep at the same time every day

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and you have to wake up at pretty much the same time every day.

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And you also can't do things to impair your sleep.

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And so here's the trickle down effects of that.

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It means that when you travel or you change time zones,

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it fucks with you, right?

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If you drink and go out, it fucks with you.

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If you normally go to sleep during the week at nine

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and go to sleep on the weekends at 11.30, it fucks with you.

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Your body doesn't know about weekends or weekdays,

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it just knows about how your body's supposed to feel, right?

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And so I think what a single thing that we can,

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like for me that has helped,

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because I'm really bad at doing things

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like repeatedly, I'm really bad at it.

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But one thing that has helped me is having a bedtime

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more than a wake up time, right?

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When I screenshot my wakeups at four o'clock in the morning,

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it's not because I have an alarm

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that goes off, it's just because I wake up, right?

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And so I think it's much better.

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Like it's not worth trying to cut your sleep to five hours

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so that you can wake up at four.

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Like that's not the game, it's not sustainable

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and you're also gonna be stupider.

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Like there's all the data in the world

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is that when you don't sleep much, you are dumber, right?

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You get fatter, you're hungrier, you're dumber,

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you're slower, you have lower processing power,

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you have worse short-term memory,

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all of those things are affected.

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And it's entrepreneurs of the only thing

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that we have is our brains and the decisions we make.

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Like it stacks all the chips against you, right?

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You're also more emotionally reactive, right?

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You have the less control

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and that you're prefrontal cortex

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because you don't have enough sleep, right?

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I'm sure there are some times that you woken up

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or are me at least, right?

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I've woken up and I'm like, man,

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there's literally nothing like a bother with it.

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Like I feel awesome, right?

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And I think it's really about how can we recreate

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that environment, that mental soup of feeling

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on a consistent basis?

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And what are the prerequisites for that?

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And this is why it's hard.

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And this is why it's so hard

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because there are so many things that I do not do

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simply because of my sleep, right?

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People invite me out all the time for dinner at seven.

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Well, I'm in bed by 30 or not.

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So it's not gonna work.

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And if it's a 30 minute drive there, you know,

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that means that I'd have to leave the dinner

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at pretty much eight, right?

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It's like you go there, mind my drive,

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30 minutes to get there for a one hour dinner,

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drive 30, like I'm not gonna do that, right?

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And so there's a lot of social occasions

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that I can't go to or I have to leave early from, right?

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And it seems lame and it's hard, right?

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It's hard to do that.

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It's hard to do to not go out on the weekends

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and change my schedule because everyone else does, right?

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And even a lot of entrepreneurs do.

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It doesn't mean that they're bad.

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It's just, they're different, right?

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Real quick guys, you guys already know

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that I don't run any ads on this

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and I don't sell anything.

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And so the only ask that I can ever have

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are you guys that you help me spread the words

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so we can not more entrepreneurs,

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make more money, feed their families,

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make better products and have better experiences

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for their employees and customers.

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And the only way we do that

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is if you can rate and review and share this podcast.

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So the single thing that I have to do is you can just leave a review

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but take 10 seconds or one type of the thumb

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that it means the absolute will to me

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and more importantly, it may change the world to someone else.

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And so a couple of takeaways around this at least for me

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is that every entrepreneur that I know

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that's super successful has dedicated time

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where they're uninterrupted every day.

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And that to me means you're either staying up really late

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or you're waking up really early.

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I actually, if you think about it

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from a lifestyle standpoint,

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I think it might be easier to stay up really late

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because it allows you to have a little bit more of a social life

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and then you can still have your work time afterwards

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if you're disciplined enough to do that.

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I wish I could do that.

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Even in college, I never worked past 9 p.m.

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Like I did it and I'm just like, I'm shot.

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Like I just, that's how I function personally.

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And so I always, I was always the guy who'd be like,

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you know, I'd be stopped working at nine

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and then I would wake up at three or four

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and then I would start working again

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because I just knew I was useless, right?

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And so for me, because of how my body works,

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it's kind of less convenient for me,

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which has been, it's taken a toll on a lot of things in my life

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and that's why it's a big trade-off

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and most people aren't willing to make it with their actions, right?

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Like the trade-off of not drinking, right?

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Because it impairs my sleep most of the time is hard, right?

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Now there's trade-offs, you know,

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if you go to a wedding or it's your wedding

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or you know, whatever it's like,

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then just understand the trade-off.

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But the thing is, is the lower the barrier is

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for when you make that trade-offs

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the more likely it is to happen all the time, right?

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And then all of a sudden you're drinking

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because this taco Tuesday, right?

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And so, you know, it's kind of like the weight loss client

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is like, well, there's a special occasion.

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Donuts are on Wednesday, it's like, you know,

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at some point you have to draw a line

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and for most people they don't have the discipline

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and so they have to go all or nothing.

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It myself included, I spent two and a half years

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where I didn't drink anything, right?

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We started to drink a little bit more now,

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trying to balance things that I think that

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the ultimate goal is to be able to have things

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and not be to use things and not be used by them, right?

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And so, to bring this all to a head, right?

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Weekends, right?

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Not changing your schedule on the weekends.

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Huge, incredibly difficult.

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Not going out during the weekdays at all

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on social events that I know are going to get me jacked up

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emotionally or adrenaline or whatever

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so that when I get home I have to spend another hour

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unwinding to get to bed at a later time, right?

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And so I think the single habit, at least for me

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that's been game changing has been always allowing myself

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to sleep as much as necessary or as much as my body needs

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but focusing more on my bedtime, right?

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And by doing that it does rule out a lot of activities

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in my life and that is hard.

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Like it's really hard for me.

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Like I'm a sofa person, I like seeing people,

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but I can't a lot of times and it also means

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that I can't travel as much as I would normally like to

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because when I go across time zones,

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it really messes with me.

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And so a lot of times when I go across time zones

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I try and keep the same sleep schedule.

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So when I was in 70th of California

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I was waking up at like two o'clock, two 30 in the morning

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because it was two hours behind, sorry, two hours behind

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my Austin time.

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So I tried to change as little as I could

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which means that I was like going to sleep

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at like seven or seven 30s, nuts, right?

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And that means all the people that were in 70th of California

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were like, we'll do, let's hang out.

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I'm like, I'm in bed and they're like, seriously?

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It's seven and I'm like, I don't study, you know?

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And that's hard, it's shitty.

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And I'm not saying it's the best way I'm just saying

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I think that when I look at a lot of people

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who are really successful,

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they have this one aspect dialed in

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and it has so many ramifications

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to the rest of their lives

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because you can't have any kind of habitual habits or output

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if the one thing that starts or ends your day is variable, right?

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And so I think that if you can make that piece

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of the foundation, a cornerstone of how you live,

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then you will always have as much energy and clear clarity

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and you will be able to make better judgment

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and better decisions.

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And I know this is definitely not like a, hey,

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here's how to close a predicate over the phone

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in three minutes type of tactic.

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But I can't tell you how important

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I really truly think it is

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and how I can witness this character trait

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or rather human habit in the people

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who are successful and people who don't.

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And I think it's because it requires other characters

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you have to have discipline,

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you have to have to be able to make trade-offs,

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you have to really be able to prioritize

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the things that are important in your life

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and those are all skills that some people don't have.

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And so if you can do that,

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then you have to ask yourself,

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is this thing worth the trade-off of me being

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at 100% tomorrow versus 80%

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and I think that that 20% extra is what compounds over time

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and what separates Kobe Bryant from the rest of the NBA

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because he always took that 20% again and again and again

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and again and then within five years,

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the gap is so wide that no one can catch up with you.

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So I know this was less of a tactic one.

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I just, it's so important to me

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because it's changed the way I live my life

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and when people who do know me are like,

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oh yeah, all my friends are like,

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oh, Patrick, bad time, right?

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And I take those slags and I take those body punches

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because it's true, you know what I mean?

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And it's a trade-off in a hurts

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because I don't, I'd like to see people

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and they're like, well, I can't do anything before that

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and I'm like, well, then I guess we can't hang out.

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And so, and like, I have those real conversations

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honestly all the time.

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And so, I guess I'm saying this to say,

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if you have been struggling with maintaining,

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you know, a routine or a specific habit

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because everyone around you is not in support of it,

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I think it's welcome to the club

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and I think it's just, are you willing to make that trade-off

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for what you want?

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And I just never want to look back on my life

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and be like, well, I'm glad I went to talk

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at Tuesdays rather than getting what I wanted out of life.

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So anyways, let me show that with you

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so that if you are struggling with it,

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I don't think it gets easier.

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I think it's still just as hard for me now as it was before.

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But I think I'm just more used to it

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and I've kind of trained my surroundings,

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the people who are around me in my life.

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They just know that this is a trade-off

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I'm not willing to make when 99% of humanity

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is willing to make that trade

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and I think that separates the 1% from everyone else.
