WEBVTT

1
00:00:00.000 --> 00:00:03.000
which of these two paths will lead me closer to where I want to go.

2
00:00:03.000 --> 00:00:07.000
And if the goal is to make income, then you have to look at that $200,000

3
00:00:07.000 --> 00:00:11.000
and all the things you could buy with that $200,000

4
00:00:11.000 --> 00:00:14.000
in four years of time and think is there another way that I could reverse

5
00:00:14.000 --> 00:00:18.000
engineer four years to get me to where I want to go.

6
00:00:18.000 --> 00:00:21.000
The wealthiest people in the world see business as a game.

7
00:00:21.000 --> 00:00:24.000
This podcast, the game, is my attempt at documenting the lessons I've learned

8
00:00:24.000 --> 00:00:27.000
on my way to building acquisition.com into a billion dollar portfolio.

9
00:00:27.000 --> 00:00:29.000
My hope is that you use the lessons to grow your business and maybe

10
00:00:29.000 --> 00:00:31.000
someday soon partner with us to get $200,000 from beyond.

11
00:00:31.000 --> 00:00:34.000
I hope you share and enjoy.

12
00:00:34.000 --> 00:00:37.000
This is for every 17-year-old, 16-year-old, 18-year-old, 19-year-old

13
00:00:37.000 --> 00:00:40.000
who's considering going to college or quitting college right now.

14
00:00:40.000 --> 00:00:42.000
Either they're going to do it, they're thinking about doing it,

15
00:00:42.000 --> 00:00:46.000
and they want to leave, or you're somebody who knows somebody

16
00:00:46.000 --> 00:00:49.000
who's in that situation, or you're the parent of somebody who's facing

17
00:00:49.000 --> 00:00:50.000
that decision.

18
00:00:50.000 --> 00:00:53.000
I want to give you context for the decision so that you can make one that's less emotional

19
00:00:53.000 --> 00:00:56.000
and less for the wrong reasons and ideally for the right reasons.

20
00:00:56.000 --> 00:01:00.000
The reason I wanted to make this is because there is an 18-year-old

21
00:01:00.000 --> 00:01:04.000
neighbor of mine who, after going through his first semester of college,

22
00:01:04.000 --> 00:01:06.000
and I had some rapport with him, came back home, was like,

23
00:01:06.000 --> 00:01:08.000
I don't know if I like this, I don't know if this is for me,

24
00:01:08.000 --> 00:01:10.000
and we went on a one-hour walk that I think changed his life.

25
00:01:10.000 --> 00:01:14.000
He went from going to Pepperdown, which is really expensive school in San Diego,

26
00:01:14.000 --> 00:01:15.000
to dropping out.

27
00:01:15.000 --> 00:01:18.000
His friends, his family, his friends' parents started looking at him different.

28
00:01:18.000 --> 00:01:21.000
He was like the trouble child, he was like the, I don't know about him.

29
00:01:22.000 --> 00:01:28.000
Kid, two years later, he now has $250,000 saved up as a 20-year-old.

30
00:01:28.000 --> 00:01:32.000
He makes just under $200,000 a year, or makes $200,000 a year,

31
00:01:32.000 --> 00:01:34.000
right now as a sales guy.

32
00:01:34.000 --> 00:01:41.000
What I want to do is break down the split in the road of two different lives

33
00:01:41.000 --> 00:01:45.000
that he could have lived, or that you could live, or that somebody that you know

34
00:01:45.000 --> 00:01:47.000
who's facing the decision could go through.

35
00:01:47.000 --> 00:01:50.000
I'll tell you how the conversation I had with him went.

36
00:01:50.000 --> 00:01:54.000
Okay, so I said, listen, you're at a crossroads right now,

37
00:01:54.000 --> 00:01:56.000
and we have crossroads every day in our lives.

38
00:01:56.000 --> 00:01:58.000
I was like, but some crossroads are bigger than others.

39
00:01:58.000 --> 00:02:03.000
And when you're trying to make a decision, you have to think how reversible is this decision, right?

40
00:02:03.000 --> 00:02:05.000
And how much long-term impact does it have?

41
00:02:05.000 --> 00:02:08.000
If I'm choosing between Chinese and Mexican for lunch, it's a split in the road,

42
00:02:08.000 --> 00:02:12.000
but it's not really irreversible in terms of the calories I got to eat,

43
00:02:12.000 --> 00:02:14.000
and it's really not going to affect much from me down the road.

44
00:02:14.000 --> 00:02:16.000
So I don't need to put resources towards it.

45
00:02:16.000 --> 00:02:23.000
But like choosing to go and commit four years of my life between 50 and $200,000 of money

46
00:02:23.000 --> 00:02:26.000
and the lost income that I would have made during that period of time,

47
00:02:26.000 --> 00:02:30.000
those are very big, very irreversible decisions,

48
00:02:30.000 --> 00:02:33.000
and they need to be treated with the same amount of respect.

49
00:02:33.000 --> 00:02:35.000
And a lot of people don't because they make that decision

50
00:02:35.000 --> 00:02:38.000
because their parents are signing them too, which seems like the overused one.

51
00:02:38.000 --> 00:02:43.000
But realistically, because they just, they don't want to be the kid who did it wrong, right?

52
00:02:43.000 --> 00:02:47.000
Who didn't do what they were supposed to do, and didn't do the next natural step,

53
00:02:47.000 --> 00:02:49.000
which is the same reason people have kids, same reason people get married,

54
00:02:49.000 --> 00:02:52.000
same reason people buy houses, because they think it's the next natural thing

55
00:02:52.000 --> 00:02:54.000
they get, they're like, I guess this is what I do now.

56
00:02:54.000 --> 00:02:56.000
That's a terrible reason to go to college.

57
00:02:56.000 --> 00:02:59.000
All right, what I want you to do, I don't care what you do,

58
00:02:59.000 --> 00:03:04.000
but in terms of, I would like you to approach it with a decision-making firm that makes sense, okay?

59
00:03:04.000 --> 00:03:06.000
So it starts with, and this is me telling him this,

60
00:03:06.000 --> 00:03:08.000
I was like, what problem are you solving, right?

61
00:03:08.000 --> 00:03:11.000
Whenever you make a big decision, you got to think, what problem are you solving?

62
00:03:11.000 --> 00:03:13.000
I was like, well, I want to make money. I was like, okay.

63
00:03:13.000 --> 00:03:16.000
So the question is, four years from now, if you have a degree,

64
00:03:16.000 --> 00:03:19.000
and you, and that's what you have, and you lost the money,

65
00:03:19.000 --> 00:03:21.000
and you lost the earning potentially you had during those four years,

66
00:03:21.000 --> 00:03:26.000
I was like, is that you more able to generate income than an alternative you?

67
00:03:26.000 --> 00:03:29.000
Because what we have to analyze is not the cost of college,

68
00:03:29.000 --> 00:03:32.000
but the opportunity cost of going to college.

69
00:03:32.000 --> 00:03:33.000
I'll define it for you.

70
00:03:33.000 --> 00:03:37.000
The opportunity to cost is the loss of potential gain from other alternatives

71
00:03:37.000 --> 00:03:39.000
when one alternative is chosen.

72
00:03:39.000 --> 00:03:43.000
So when we choose to go to college, there's an opportunity cost that exists.

73
00:03:43.000 --> 00:03:47.000
It's the cost of not doing, of what you could have done in the meantime,

74
00:03:47.000 --> 00:03:50.000
and it is the single greatest cost that people do not take into consideration.

75
00:03:50.000 --> 00:03:53.000
If you spend four years versus starting a business, and then four years later,

76
00:03:53.000 --> 00:03:55.000
the opportunity cost is the business you could have started,

77
00:03:55.000 --> 00:03:57.000
and what you would have four years later, okay?

78
00:03:57.000 --> 00:03:58.000
Does that make sense?

79
00:03:58.000 --> 00:03:59.000
All right, I'll give you more details.

80
00:03:59.000 --> 00:04:03.000
So I'm walking with him, and this is like a one hour really in depth,

81
00:04:03.000 --> 00:04:05.000
like this is probably deeper than he and I have been,

82
00:04:05.000 --> 00:04:08.000
because I'm still this neighbor from across the street that makes money on the internet, right?

83
00:04:08.000 --> 00:04:10.000
But his parents trusted me enough to be like, you know,

84
00:04:10.000 --> 00:04:12.000
I know that you have a lot of influence over our son,

85
00:04:12.000 --> 00:04:14.000
and we just want you to know that we know you do,

86
00:04:14.000 --> 00:04:16.000
and so please be careful.

87
00:04:16.000 --> 00:04:18.000
And I was like, I'm aware he's in good hands.

88
00:04:18.000 --> 00:04:20.000
Don't be afraid for what I'm going to tell your son.

89
00:04:20.000 --> 00:04:24.000
And so I was like, listen to it, if you want to make money,

90
00:04:24.000 --> 00:04:27.000
then you need income generating skills, okay?

91
00:04:27.000 --> 00:04:31.000
And do you think your philosophy degree, your sociology degree,

92
00:04:31.000 --> 00:04:34.000
your psychology degree, your economics degree even,

93
00:04:34.000 --> 00:04:36.000
which is still a little more useful?

94
00:04:36.000 --> 00:04:38.000
Is going to give you actual skills to make money.

95
00:04:38.000 --> 00:04:40.000
He was like, I don't know.

96
00:04:40.000 --> 00:04:43.000
And so I'm here to tell you what actually makes money.

97
00:04:43.000 --> 00:04:46.000
And so if Alex were redoing the education system,

98
00:04:46.000 --> 00:04:51.000
the majors would be in accordance to the departments of a business.

99
00:04:51.000 --> 00:04:54.000
You'd have marketing, and it would have the actual waste of market,

100
00:04:54.000 --> 00:04:56.000
which is creating the materials of marketing,

101
00:04:56.000 --> 00:04:57.000
and then how to distribute it.

102
00:04:57.000 --> 00:04:59.000
You'd have sales, which is how to get people to,

103
00:04:59.000 --> 00:05:00.000
how to get strangers to give you money.

104
00:05:00.000 --> 00:05:02.000
You'd have the delivery portion,

105
00:05:02.000 --> 00:05:06.000
which would be the either physical products delivery or services delivery,

106
00:05:06.000 --> 00:05:09.000
which would be customer experience, customer success, customer support,

107
00:05:09.000 --> 00:05:10.000
like all around that.

108
00:05:10.000 --> 00:05:15.000
Or it'd be technical, specific is in like electrician, plumber,

109
00:05:15.000 --> 00:05:17.000
lawn mower, whatever it is.

110
00:05:17.000 --> 00:05:19.000
And the amount of time that it takes to train it,

111
00:05:19.000 --> 00:05:22.000
like to teach someone to be an amazing lawn care person,

112
00:05:22.000 --> 00:05:23.000
probably takes only four weeks.

113
00:05:23.000 --> 00:05:26.000
And if you're like really offended by that, I'm sorry.

114
00:05:26.000 --> 00:05:30.000
But that's also why the marketplace pays what it pays for that skill, right?

115
00:05:30.000 --> 00:05:32.000
It doesn't take a long time to learn it.

116
00:05:32.000 --> 00:05:34.000
But if people deliberately learned it for four weeks,

117
00:05:34.000 --> 00:05:36.000
they'd probably be much better than the people that they're hiring off the straight.

118
00:05:36.000 --> 00:05:37.000
Interesting, right?

119
00:05:37.000 --> 00:05:39.000
So then you have the actual technical component of the services delivered,

120
00:05:39.000 --> 00:05:42.000
and then you have the supporting services, which are like finance,

121
00:05:42.000 --> 00:05:45.000
HR, legal, banking, etc.

122
00:05:45.000 --> 00:05:47.000
So all of these things would be supporting, right?

123
00:05:47.000 --> 00:05:48.000
Those business functions.

124
00:05:48.000 --> 00:05:50.000
And in my opinion, those would be the things that people should major in,

125
00:05:50.000 --> 00:05:52.000
because those are the things that you're going to get hired to do.

126
00:05:52.000 --> 00:05:53.000
Right.

127
00:05:53.000 --> 00:05:56.000
So if you're like, well, Alex, there's a big disconnect between what they're teaching

128
00:05:56.000 --> 00:05:58.000
and what I actually need to do to make money.

129
00:05:58.000 --> 00:05:59.000
Great observation.

130
00:05:59.000 --> 00:06:03.000
If you're like, but there are things that like if I'm a doctor or a lawyer,

131
00:06:03.000 --> 00:06:04.000
you need a degree, sure.

132
00:06:04.000 --> 00:06:09.000
But for the 99% of people who don't fall in the six fucking careers that you have to have won.

133
00:06:09.000 --> 00:06:10.000
Right.

134
00:06:10.000 --> 00:06:11.000
Get over it.

135
00:06:11.000 --> 00:06:12.000
Google stopped requiring a college degree.

136
00:06:12.000 --> 00:06:15.000
All the major big tech corporations have stopped it because they realized

137
00:06:15.000 --> 00:06:17.000
the two that it's not value additive.

138
00:06:17.000 --> 00:06:18.000
All right.

139
00:06:18.000 --> 00:06:19.000
So zooming back out.

140
00:06:19.000 --> 00:06:20.000
I'm walking the street.

141
00:06:20.000 --> 00:06:21.000
We're talking together.

142
00:06:21.000 --> 00:06:22.000
I'm like, okay.

143
00:06:22.000 --> 00:06:24.000
So we know what this path looks like.

144
00:06:24.000 --> 00:06:25.000
And I told him this line.

145
00:06:25.000 --> 00:06:29.000
I said, the world doesn't need another three one business degree from Pepperdine.

146
00:06:29.000 --> 00:06:33.000
Like another B student who graduates, because he didn't really give a shit.

147
00:06:33.000 --> 00:06:34.000
Right.

148
00:06:34.000 --> 00:06:36.000
He would just do good enough that you would get through.

149
00:06:36.000 --> 00:06:37.000
And this is what he brought up.

150
00:06:37.000 --> 00:06:39.000
He's like, well, what about like the social experience of college?

151
00:06:39.000 --> 00:06:42.000
I was like, so do you think that if you don't go to college,

152
00:06:42.000 --> 00:06:45.000
you're not going to be able to party with people who are your age?

153
00:06:45.000 --> 00:06:46.000
I was like, real talk.

154
00:06:46.000 --> 00:06:49.000
And he was like, well, like, kind of.

155
00:06:49.000 --> 00:06:53.000
I was like, bro, I fucking promise you, if you want to go to Europe for four years,

156
00:06:53.000 --> 00:06:54.000
you know what I mean?

157
00:06:54.000 --> 00:06:58.000
Like if that's the, if the problem to be solved is to socialize you,

158
00:06:58.000 --> 00:07:03.000
there are way more efficient ways to socialize you than spending $200,000 and not making income.

159
00:07:03.000 --> 00:07:07.000
You can work all day and then make my objective for this period of time to have fun,

160
00:07:07.000 --> 00:07:10.000
then fucking work all day and then literally go out every single night.

161
00:07:10.000 --> 00:07:15.000
And you'll end up debt free with savings and a hell of a crazy four stories.

162
00:07:15.000 --> 00:07:17.000
And that's fine if that's what you want to do.

163
00:07:17.000 --> 00:07:18.000
I was like, is that what you want to do?

164
00:07:18.000 --> 00:07:19.000
He's like, no.

165
00:07:19.000 --> 00:07:22.000
And I think at some point in the conversation, she's like, I kind of want to do what you do.

166
00:07:22.000 --> 00:07:25.000
And I was like, dude, I fucking ate shit.

167
00:07:25.000 --> 00:07:26.000
You know what I mean?

168
00:07:26.000 --> 00:07:29.000
And the thing is, and here's the, there's a crush of people like Alex went to Vanderbilt.

169
00:07:29.000 --> 00:07:31.000
I graduated a year early.

170
00:07:31.000 --> 00:07:33.000
So I try to get out as fast as possible could.

171
00:07:33.000 --> 00:07:38.000
And one of the regrets that I have, right, is that I could have started sooner, right?

172
00:07:38.000 --> 00:07:40.000
I wish I could have done that.

173
00:07:40.000 --> 00:07:41.000
But I can't, right?

174
00:07:41.000 --> 00:07:42.000
I can't go back.

175
00:07:42.000 --> 00:07:46.000
And so like, you don't need to live the mistakes in order to, like, you don't need the scars.

176
00:07:46.000 --> 00:07:48.000
You just need the story, right?

177
00:07:48.000 --> 00:07:50.000
If I can give you the story, you don't need the scar.

178
00:07:50.000 --> 00:07:53.000
You can learn the lesson without having the experience, all right?

179
00:07:53.000 --> 00:07:57.000
And so when I see the guys who were starting at 18, I'm like, man, I wish I had started then rather than 23.

180
00:07:57.000 --> 00:07:58.000
I would have five more years.

181
00:07:58.000 --> 00:08:01.000
I had five years ahead of where I'm right now, right?

182
00:08:01.000 --> 00:08:02.000
And so he's like, well, I kind of want to do what you do.

183
00:08:02.000 --> 00:08:07.000
And I was like, well, then you got to learn the skills that it took that I had to start fucking five years older than you to start learning, right?

184
00:08:07.000 --> 00:08:09.000
And the first thing was you had to learn how to sell.

185
00:08:09.000 --> 00:08:13.000
And so I was like, let's just point, let's just go down that path.

186
00:08:13.000 --> 00:08:14.000
And if you're like, well, I don't like sales.

187
00:08:14.000 --> 00:08:17.000
I told you all the other departments that you could, that you could, you could focus on.

188
00:08:17.000 --> 00:08:18.000
If you're like, you know what?

189
00:08:18.000 --> 00:08:19.000
I like being behind a camera.

190
00:08:19.000 --> 00:08:20.000
They're cool.

191
00:08:20.000 --> 00:08:22.000
What do you think behind a camera means in a business?

192
00:08:22.000 --> 00:08:24.000
Behind a camera means you're making content.

193
00:08:24.000 --> 00:08:25.000
You're making commercials.

194
00:08:25.000 --> 00:08:26.000
Pick one.

195
00:08:26.000 --> 00:08:27.000
That's it.

196
00:08:27.000 --> 00:08:28.000
Like that's what you're doing.

197
00:08:28.000 --> 00:08:31.000
You're either making content or you're making commercials that interrupt content.

198
00:08:31.000 --> 00:08:32.000
That's what video is used for.

199
00:08:32.000 --> 00:08:33.000
Right?

200
00:08:33.000 --> 00:08:34.000
If you're like, I like writing words.

201
00:08:34.000 --> 00:08:36.000
What do you think writing words are used for in business?

202
00:08:36.000 --> 00:08:38.000
They're used to sell shit or deliver shit.

203
00:08:38.000 --> 00:08:39.000
That's it.

204
00:08:39.000 --> 00:08:42.000
Or legal to protect people from selling and delivering shit.

205
00:08:42.000 --> 00:08:43.000
That's what it is.

206
00:08:43.000 --> 00:08:44.000
Right?

207
00:08:44.000 --> 00:08:45.000
Like, well, I don't know.

208
00:08:45.000 --> 00:08:46.000
I like dealing with people.

209
00:08:46.000 --> 00:08:47.000
It's like, well, it depends.

210
00:08:47.000 --> 00:08:48.000
Are you a little bit more aggressive?

211
00:08:48.000 --> 00:08:49.000
You might like sales.

212
00:08:49.000 --> 00:08:55.000
If you're a little bit more passive-ish, and I'm not saying it's a bad thing, you might like more of like the HR or you might like recruiting.

213
00:08:55.000 --> 00:08:56.000
Right?

214
00:08:56.000 --> 00:09:00.000
You might like that side of HR, which is the talent side rather than the sales side of like the business.

215
00:09:00.000 --> 00:09:02.000
You might like selling people rather than selling products.

216
00:09:02.000 --> 00:09:03.000
Different ways of thinking about it.

217
00:09:03.000 --> 00:09:04.000
Right?

218
00:09:04.000 --> 00:09:08.000
And so you can take your skills and then bucket them into which of these departments make more sense.

219
00:09:08.000 --> 00:09:10.000
And then that's what I'm going to focus on.

220
00:09:10.000 --> 00:09:11.000
Okay.

221
00:09:11.000 --> 00:09:12.000
I'm assuming back out.

222
00:09:12.000 --> 00:09:23.000
So I said, now we need to look at your three one degree, $200,000 of debt, four years later, versus four years from now, you're going to have saved money this whole period of time.

223
00:09:23.000 --> 00:09:25.000
So he's living with four guys because I was like, dude, you're living cheap.

224
00:09:25.000 --> 00:09:26.000
That's how this works.

225
00:09:26.000 --> 00:09:30.000
And so he saves everything over $2,000 a month that he makes.

226
00:09:30.000 --> 00:09:31.000
All right.

227
00:09:31.000 --> 00:09:33.000
And homies now making $200,000 a year.

228
00:09:33.000 --> 00:09:37.000
So he saves a lot of money, which is why he is $250,000 saved up at 20.

229
00:09:37.000 --> 00:09:39.000
Like that's not from Alex doing anything like he works for it.

230
00:09:39.000 --> 00:09:40.000
He worked for it.

231
00:09:40.000 --> 00:09:41.000
He saved every dollar that he made.

232
00:09:41.000 --> 00:09:43.000
He's got more money than some of the adults in that business.

233
00:09:43.000 --> 00:09:44.000
A lot of the adults in that business.

234
00:09:44.000 --> 00:09:45.000
Why?

235
00:09:45.000 --> 00:09:47.000
Because he saves everything.

236
00:09:47.000 --> 00:09:49.000
And what do you think he's going to be able to do in four years?

237
00:09:49.000 --> 00:09:53.000
Do you mean we'll start his own thing with a ton of capital and skills?

238
00:09:53.000 --> 00:09:54.000
Okay.

239
00:09:54.000 --> 00:09:58.000
So as we're walking through these four years, what do we think happens now?

240
00:09:58.000 --> 00:09:59.000
Right?

241
00:09:59.000 --> 00:10:01.000
So he's like, I really like sales.

242
00:10:01.000 --> 00:10:04.000
Now if he had, now he happened to have like sales.

243
00:10:04.000 --> 00:10:09.000
And the blessing that he got was he had a mentor, which obviously was me,

244
00:10:09.000 --> 00:10:11.000
who I could see as personality.

245
00:10:11.000 --> 00:10:13.000
I was like, dude, I think you do well here.

246
00:10:13.000 --> 00:10:15.000
I feel like I think this is where you should start looking.

247
00:10:15.000 --> 00:10:16.000
I think you'll like it.

248
00:10:16.000 --> 00:10:17.000
And he did like he did well.

249
00:10:17.000 --> 00:10:20.000
But if he was that camera guy and he really liked more of that stuff,

250
00:10:20.000 --> 00:10:23.000
or if he was really techy out of being like, dude, go, go start coding.

251
00:10:23.000 --> 00:10:27.000
Like if he's spending, you know, all night, like, you know, on GitHub,

252
00:10:27.000 --> 00:10:31.000
learning different, you know, little little hacks and coding things like,

253
00:10:31.000 --> 00:10:33.000
I'm clearly not that guy.

254
00:10:33.000 --> 00:10:34.000
Whatever that is, right?

255
00:10:34.000 --> 00:10:35.000
Then I'd be like, all right.

256
00:10:35.000 --> 00:10:37.000
Well, you've got two directions here.

257
00:10:37.000 --> 00:10:40.000
You can either go on like the weaponized marketing side of tech,

258
00:10:40.000 --> 00:10:43.000
or you go on the product side of tech, which is developing apps

259
00:10:43.000 --> 00:10:45.000
and developing for yourself or a big company.

260
00:10:45.000 --> 00:10:46.000
Like those are your paths.

261
00:10:46.000 --> 00:10:49.000
So pick the one you like, or you can go again, defense, cybersecurity, et cetera.

262
00:10:49.000 --> 00:10:51.000
And so all of like you have this base skill.

263
00:10:51.000 --> 00:10:52.000
And it's like, where do I want to apply it?

264
00:10:52.000 --> 00:10:54.000
If you're like, I don't know, they're never going to know,

265
00:10:54.000 --> 00:10:56.000
because how would you know?

266
00:10:56.000 --> 00:10:57.000
You know, by starting.

267
00:10:57.000 --> 00:11:00.000
And then you'll gain context to make the decision later.

268
00:11:00.000 --> 00:11:01.000
Right?

269
00:11:01.000 --> 00:11:04.000
And the thing is, people think that it's the fallacy of the right path.

270
00:11:04.000 --> 00:11:06.000
There's no such thing.

271
00:11:06.000 --> 00:11:08.000
Because you can't go backwards.

272
00:11:08.000 --> 00:11:10.000
And so all you know is the experiences you have.

273
00:11:10.000 --> 00:11:12.000
And so all you have to do is just always look around every so often,

274
00:11:12.000 --> 00:11:16.000
be like, have I learned everything that I'm going to learn from this path?

275
00:11:16.000 --> 00:11:17.000
From this branch.

276
00:11:17.000 --> 00:11:19.000
And if you've learned everything you're going to learn,

277
00:11:19.000 --> 00:11:21.000
then at that point, you can make the pivot.

278
00:11:21.000 --> 00:11:23.000
Right? But if you're like, dude, they're still out for me to learn.

279
00:11:23.000 --> 00:11:25.000
Okay, do I want to learn that?

280
00:11:25.000 --> 00:11:27.000
Is it the direction I want to keep going?

281
00:11:27.000 --> 00:11:29.000
I remember when I did my first year as a consulting.

282
00:11:29.000 --> 00:11:32.000
I looked down the road 25 years and I was like, I don't want that life.

283
00:11:32.000 --> 00:11:35.000
And so I pivoted and I was like, okay, I'm going to go to business school.

284
00:11:35.000 --> 00:11:37.000
But I was a little bit, a little bit wiser at this point.

285
00:11:37.000 --> 00:11:40.000
And I was like, okay, business school is like 180 grand in opportunity cost

286
00:11:40.000 --> 00:11:43.000
in terms of just money that I wouldn't make plus the money that it cost.

287
00:11:43.000 --> 00:11:48.000
And so my reasoning at that time, the reason I started a business was that I looked at that two years,

288
00:11:48.000 --> 00:11:52.000
was like, man, for 180 grand, I know that two years from now,

289
00:11:52.000 --> 00:11:56.000
if I took that 180 and I started a business, again, I didn't have the 180 to be clear.

290
00:11:56.000 --> 00:11:58.000
I would have had to take a loan out to do it.

291
00:11:58.000 --> 00:12:01.000
I was like, if I had that same 180, two years from now,

292
00:12:01.000 --> 00:12:04.000
I'd probably have a business that I was working and I'd still have the money.

293
00:12:04.000 --> 00:12:09.000
And so to me, I was like, even if I make no money, I'll be less than $180,000 in debt.

294
00:12:09.000 --> 00:12:11.000
And I'll have learned probably the same amount.

295
00:12:11.000 --> 00:12:13.000
And so this was the conversation that I was having with him.

296
00:12:13.000 --> 00:12:17.000
And so ultimately, this is a hack that I will give you for very big decisions.

297
00:12:17.000 --> 00:12:20.000
Is that you want to keep thinking on it, keep chewing on it,

298
00:12:20.000 --> 00:12:25.000
keep digesting it until you can get into a single statement, which is for him.

299
00:12:25.000 --> 00:12:28.000
Do I think that four years from now,

300
00:12:28.000 --> 00:12:33.000
Path A will get me to a place where I will be able to have more income generation

301
00:12:33.000 --> 00:12:36.000
than I have from Path B?

302
00:12:36.000 --> 00:12:38.000
That is it. That is the decision.

303
00:12:38.000 --> 00:12:42.000
Four years from now, given the cost, which of these two paths

304
00:12:42.000 --> 00:12:44.000
will give me the most potential for my future.

305
00:12:44.000 --> 00:12:46.000
And he was like, well, I think the other one.

306
00:12:46.000 --> 00:12:48.000
And I was like, then what are you going to do?

307
00:12:48.000 --> 00:12:52.000
So he decided to drop out and they ended up going to sales and he was terrified.

308
00:12:52.000 --> 00:12:55.000
And again, in the beginning, he sucked its sales.

309
00:12:55.000 --> 00:12:58.000
Because he had never done it before. Of course he would suck.

310
00:12:58.000 --> 00:13:00.000
And of course you will suck too, because you haven't done it.

311
00:13:00.000 --> 00:13:02.000
But how do you think you get good?

312
00:13:02.000 --> 00:13:04.000
You start by sucking and then you suck less.

313
00:13:04.000 --> 00:13:05.000
That's how it works.

314
00:13:05.000 --> 00:13:06.000
Right?

315
00:13:06.000 --> 00:13:08.000
To eventually you look back after hundreds and hundreds and thousands of repetitions

316
00:13:08.000 --> 00:13:10.000
and you're like, oh, I'm actually pretty good at this.

317
00:13:10.000 --> 00:13:11.000
And it's reasonable that you good.

318
00:13:11.000 --> 00:13:13.000
Be good because you've done it a thousand fucking times.

319
00:13:13.000 --> 00:13:14.000
Right?

320
00:13:14.000 --> 00:13:16.000
And so anyways, he's going down that path.

321
00:13:16.000 --> 00:13:17.000
He likes sales.

322
00:13:17.000 --> 00:13:19.000
It's probably going to be the direction that he takes directionally in his life.

323
00:13:19.000 --> 00:13:21.000
Now what are the adjacent skills he needs?

324
00:13:21.000 --> 00:13:22.000
Because he asked me this question now.

325
00:13:22.000 --> 00:13:23.000
He's two years in.

326
00:13:23.000 --> 00:13:24.000
He's got 250,000 saved up.

327
00:13:24.000 --> 00:13:25.000
He's like, what do I need to learn now?

328
00:13:25.000 --> 00:13:27.000
So he's like, okay, how do you move up?

329
00:13:27.000 --> 00:13:29.000
He's like, I can start a business.

330
00:13:29.000 --> 00:13:30.000
I was like, yeah.

331
00:13:30.000 --> 00:13:31.000
I was like, what are you going to, what skills are you going to need to start a business?

332
00:13:31.000 --> 00:13:33.000
He's like, well, I got to know how to market.

333
00:13:33.000 --> 00:13:35.000
I was like, well, you already learned how to call calls.

334
00:13:35.000 --> 00:13:37.000
Like, that's your first acquisition channels.

335
00:13:37.000 --> 00:13:38.000
We got that handle, which is why I put them there.

336
00:13:38.000 --> 00:13:39.000
Right?

337
00:13:39.000 --> 00:13:40.000
It's because I knew that's where it was going.

338
00:13:40.000 --> 00:13:41.000
He's like, okay, so I have that.

339
00:13:41.000 --> 00:13:42.000
So I can get customers.

340
00:13:42.000 --> 00:13:43.000
All right.

341
00:13:43.000 --> 00:13:44.000
I know how to sell.

342
00:13:44.000 --> 00:13:45.000
So I got that and I was like, what are you going to deliver?

343
00:13:45.000 --> 00:13:47.000
He's like, well, I really do like teaching sales.

344
00:13:47.000 --> 00:13:49.000
I was like, well, who the fuck have you taught sales to?

345
00:13:49.000 --> 00:13:51.000
He's like, I guess I have it.

346
00:13:51.000 --> 00:13:53.000
And I was like, hmm, sounds like a skill you need to have.

347
00:13:53.000 --> 00:13:56.000
I was like, how do you think you could learn that skill within the current opportunity?

348
00:13:56.000 --> 00:13:57.000
Pause.

349
00:13:57.000 --> 00:14:01.000
It's like, well, I guess I could, I could like train the other sales guys.

350
00:14:01.000 --> 00:14:02.000
I was like, that's a way.

351
00:14:02.000 --> 00:14:04.000
I was like, but they might not like it.

352
00:14:04.000 --> 00:14:05.000
They're all older than you.

353
00:14:05.000 --> 00:14:06.000
They're all adults with kids.

354
00:14:06.000 --> 00:14:07.000
I was like, so maybe not.

355
00:14:07.000 --> 00:14:08.000
I was like, what else you got?

356
00:14:08.000 --> 00:14:12.000
I was like, how do you think you could do right by the company that helped you get to this point?

357
00:14:13.000 --> 00:14:15.000
Go recruit other sales guys.

358
00:14:15.000 --> 00:14:17.000
Go train them on your own time.

359
00:14:17.000 --> 00:14:22.000
And then bring them in pre-trained to that business to replace your output.

360
00:14:22.000 --> 00:14:24.000
That's how you leave on good terms.

361
00:14:24.000 --> 00:14:25.000
You find your replacement.

362
00:14:25.000 --> 00:14:26.000
You train them up.

363
00:14:26.000 --> 00:14:30.000
And by the way, if you're in any business, if you do that, I promise you you will have the best recommendations.

364
00:14:30.000 --> 00:14:31.000
You will not run a bridge.

365
00:14:31.000 --> 00:14:35.000
You will strengthen a bridge because that owner and the people who worked around you were like,

366
00:14:35.000 --> 00:14:37.000
he did it right or she did it right.

367
00:14:37.000 --> 00:14:38.000
Right?

368
00:14:38.000 --> 00:14:41.000
And so now he's learning how to teach.

369
00:14:41.000 --> 00:14:42.000
Right?

370
00:14:42.000 --> 00:14:44.000
Because by the way, if you're in business, you're teaching half the time.

371
00:14:44.000 --> 00:14:47.000
And so he had to learn and he's currently, this was currently doing it.

372
00:14:47.000 --> 00:14:51.000
He's got to learn the skill of how to transfer a skill from himself to somebody else.

373
00:14:51.000 --> 00:14:55.000
Because once he has that skill, then he will know how to get customers.

374
00:14:55.000 --> 00:14:56.000
He will know how to sell.

375
00:14:56.000 --> 00:14:58.000
And then he will know how to deliver.

376
00:14:58.000 --> 00:14:59.000
What are the other skills he's going to have to learn?

377
00:14:59.000 --> 00:15:01.000
Well, he's going to have to learn how to do finances, right?

378
00:15:01.000 --> 00:15:04.000
He's going to learn how to like get, negotiate, processing in place.

379
00:15:04.000 --> 00:15:07.000
Get, have to get contracts set up so you can have services agreements, things like that.

380
00:15:07.000 --> 00:15:09.000
But again, these are all Googleable things that you can do.

381
00:15:09.000 --> 00:15:11.000
You can figure those things out in, you know, a couple days.

382
00:15:11.000 --> 00:15:12.000
It's not a big deal.

383
00:15:12.000 --> 00:15:14.000
And if you're like, well, what do you mean it's not a big deal?

384
00:15:14.000 --> 00:15:16.000
I'm like, you'll learn and you'll fuck it up.

385
00:15:16.000 --> 00:15:17.000
Of course you will.

386
00:15:17.000 --> 00:15:18.000
But you're not going to do anything illegal.

387
00:15:18.000 --> 00:15:21.000
And if you do, you're so small that no one actually cares.

388
00:15:21.000 --> 00:15:22.000
So don't worry about it.

389
00:15:22.000 --> 00:15:23.000
All right?

390
00:15:23.000 --> 00:15:24.000
So the big zoom out here.

391
00:15:24.000 --> 00:15:29.000
Do you why think that four years from now, with $50 to $200,000 in absolute cost,

392
00:15:29.000 --> 00:15:33.000
and probably higher than that in opportunity costs of the cost of the path not taken?

393
00:15:33.000 --> 00:15:37.000
Which of these two paths will lead me closer to where I want to go?

394
00:15:38.000 --> 00:15:42.000
And if the goal is to make income, then you have to look at that $200,000.

395
00:15:42.000 --> 00:15:47.000
And all the things you could buy with that $200,000 in four years of time,

396
00:15:47.000 --> 00:15:52.000
and think, is there another way that I could reverse engineer four years to get me to where I want to go?

397
00:15:52.000 --> 00:15:58.000
And if you think like that, and you think within a departmental context of all the things that are required to run a business,

398
00:15:58.000 --> 00:16:02.000
if that's the goal you want, or if you just really like the technical expertise that you have,

399
00:16:02.000 --> 00:16:06.000
you go super deep on the technical expertise, and then you bolt on one additional skill.

400
00:16:06.000 --> 00:16:11.000
So the one skill I will give you that you need to bolt on to instantly give yourself the lift and whatever career you have.

401
00:16:11.000 --> 00:16:12.000
You got to learn how to deal with people.

402
00:16:12.000 --> 00:16:13.000
You got to learn how to manage.

403
00:16:13.000 --> 00:16:14.000
You got to learn how to lead.

404
00:16:14.000 --> 00:16:16.000
And you're like, that sounds like the soft stuff.

405
00:16:16.000 --> 00:16:18.000
And it is, but it's also how you're going to get promoted.

406
00:16:18.000 --> 00:16:19.000
It's how you get respect.

407
00:16:19.000 --> 00:16:20.000
It's how you gain influence.

408
00:16:20.000 --> 00:16:24.000
And so if you're a really good video guy, there's upward trajectory, but there's a cap there.

409
00:16:24.000 --> 00:16:27.000
Because even if you're like, I want to start a video business, guess what you're not doing when you have a video business?

410
00:16:27.000 --> 00:16:28.000
Fucking video.

411
00:16:28.000 --> 00:16:31.000
You're running business, and you've got people who do video for you.

412
00:16:31.000 --> 00:16:32.000
Probably unthought about that.

413
00:16:32.000 --> 00:16:33.000
Sorry.

414
00:16:33.000 --> 00:16:34.000
That's probably me.

415
00:16:34.000 --> 00:16:37.000
But like a lot of people don't think two steps ahead. They're like, oh, I love mowing grass.

416
00:16:37.000 --> 00:16:38.000
I want to go start a lawnmower business.

417
00:16:38.000 --> 00:16:40.000
Well, guess what you don't do very quickly.

418
00:16:40.000 --> 00:16:41.000
Mow lawns, right?

419
00:16:41.000 --> 00:16:45.000
So like whatever the business is that you're going to start, usually has nothing to do with the thing that you're actually doing every day anymore.

420
00:16:45.000 --> 00:16:46.000
I love fitness.

421
00:16:46.000 --> 00:16:47.000
So I started a gym.

422
00:16:47.000 --> 00:16:50.000
Guess what I stopped loving once I got in the gym?

423
00:16:50.000 --> 00:16:51.000
Fitness.

424
00:16:51.000 --> 00:16:54.000
Because I stopped even being able to work out that much because I was so busy with the business, right?

425
00:16:54.000 --> 00:16:57.000
And so I was more in shape before I had a business, right?

426
00:16:57.000 --> 00:16:58.000
Anyways.

427
00:16:58.000 --> 00:17:05.000
And so the thing is, is that if you really love the thing, then go deep on the thing and bolt on one skill, which is managing and leading.

428
00:17:05.000 --> 00:17:08.000
Because then you'll also learn how to teach other people that skill too, right?

429
00:17:08.000 --> 00:17:11.000
And so then when you're in that position, you can teach others the skill.

430
00:17:11.000 --> 00:17:15.000
And that makes you more valuable because you are no longer a video guy.

431
00:17:15.000 --> 00:17:17.000
You are a person who creates video guys.

432
00:17:17.000 --> 00:17:18.000
See the difference?

433
00:17:18.000 --> 00:17:19.000
How much more valuable is that skill?

434
00:17:19.000 --> 00:17:22.000
Significantly more valuable, probably two to three times more valuable, right?

435
00:17:22.000 --> 00:17:26.000
And so when we think about that for your career, you have to decide how you want your life to go.

436
00:17:26.000 --> 00:17:29.000
If you're like, I really love the business stuff, then you have to become a jack of all trades in the beginning.

437
00:17:29.000 --> 00:17:32.000
So you can understand just how to get the first dollar across the bridge.

438
00:17:32.000 --> 00:17:37.000
And you also realize that the technical thing that you're really good at is probably not the thing you're going to be doing in the business.

439
00:17:37.000 --> 00:17:40.000
You just got to know it well enough to teach it to somebody else, right?

440
00:17:40.000 --> 00:17:43.000
And so assuming to my, to my buddy here, he's still in the game.

441
00:17:43.000 --> 00:17:44.000
He's still in the grind.

442
00:17:44.000 --> 00:17:45.000
He's still figuring out.

443
00:17:45.000 --> 00:17:46.000
He still has his job, right?

444
00:17:46.000 --> 00:17:48.000
He's still saving every dollar he has because he knows it when he starts the next thing.

445
00:17:48.000 --> 00:17:49.000
It's probably take time.

446
00:17:49.000 --> 00:17:53.000
And you might have to live on that realistically for a little bit to get it going.

447
00:17:53.000 --> 00:17:54.000
And that's okay, right?

448
00:17:54.000 --> 00:17:59.000
And so to the parents, his parents came to me after I talked to him and they're like,

449
00:17:59.000 --> 00:18:03.000
Alex, can you please just tell me again on why he should be telling him to quit college?

450
00:18:03.000 --> 00:18:05.000
I was like, I'm not telling him to quit college.

451
00:18:05.000 --> 00:18:08.000
I'm telling him to make the best decision for where he wants to be in four years, based on him.

452
00:18:08.000 --> 00:18:10.000
I was like, do you think he's into college?

453
00:18:10.000 --> 00:18:11.000
They were like, no.

454
00:18:11.000 --> 00:18:13.000
I was like, do you think he's going to magically get into college?

455
00:18:13.000 --> 00:18:14.000
They were like, probably not.

456
00:18:14.000 --> 00:18:15.000
I was like, what does he want to do?

457
00:18:15.000 --> 00:18:17.000
Well, he wants to start his own business one day.

458
00:18:17.000 --> 00:18:20.000
I was like, what do you think the best way to learn how to start a business is?

459
00:18:21.000 --> 00:18:26.000
Going in academia, literally the least business oriented thing of all time or being in a business.

460
00:18:26.000 --> 00:18:28.000
They're like, I mean, I guess being in a business.

461
00:18:28.000 --> 00:18:30.000
I was like, also, bonus points, which one cost less?

462
00:18:30.000 --> 00:18:31.000
That one.

463
00:18:31.000 --> 00:18:35.000
I was like, which one do you think I'll have money to deploy on his own behalf later for?

464
00:18:35.000 --> 00:18:36.000
She was like, the other one.

465
00:18:36.000 --> 00:18:40.000
I was like, to be clear, I'm not telling you not to get educated.

466
00:18:40.000 --> 00:18:44.000
I'm telling him to get super educated in the thing that he wants to do.

467
00:18:44.000 --> 00:18:45.000
That's all I'm saying.

468
00:18:45.000 --> 00:18:46.000
And guess what?

469
00:18:46.000 --> 00:18:48.000
Let's say a year from now, he doesn't like that.

470
00:18:48.000 --> 00:18:50.000
He still has three more years to learn other shit.

471
00:18:50.000 --> 00:18:54.000
But he would have started that point four years from now in 200,000 dollars of debt.

472
00:18:54.000 --> 00:18:57.000
He's making money while he's learning, right?

473
00:18:57.000 --> 00:19:02.000
And the best part is that when he has that money, he can't go on the offensive.

474
00:19:02.000 --> 00:19:05.000
And he can spend money in ways that actually generate income.

475
00:19:05.000 --> 00:19:09.000
Like if he wants to just like learn video on a whim, you're going to learn video at school.

476
00:19:09.000 --> 00:19:10.000
Probably not.

477
00:19:10.000 --> 00:19:14.000
Most of the videographers that I know learned it online, they're self-taught.

478
00:19:14.000 --> 00:19:19.000
And I'll tell you the last piece, which is that the people who are the best in the world at anything.

479
00:19:19.000 --> 00:19:23.000
And if that's what your goal is, which I hope it is, if you're part of Mosination, I hope you want to be the best, right?

480
00:19:23.000 --> 00:19:27.000
The best people in the world at anything learn for themselves.

481
00:19:27.000 --> 00:19:28.000
They're self-taught.

482
00:19:28.000 --> 00:19:31.000
And if you can adopt the mentality, then the world is your oyster.

483
00:19:31.000 --> 00:19:33.000
Because you realize that you can learn whatever you want, whatever you want.

484
00:19:33.000 --> 00:19:36.000
You don't need a certification or permission to do that.

485
00:19:36.000 --> 00:19:41.000
All you have to have to do that is the desire to figure it out and use your fingers on Google.

486
00:19:41.000 --> 00:19:48.000
For example, yesterday, I was like, oh, I want to get better tracking on our video watch time on our website.

487
00:19:48.000 --> 00:19:52.000
I could have paid our dude, but I was like, I kind of want to figure this out.

488
00:19:52.000 --> 00:19:58.000
And so I had to get all the videos off of YouTube that we have unlisted on my website at acquisition.com.

489
00:19:58.000 --> 00:19:59.000
They're free, by the way.

490
00:19:59.000 --> 00:20:02.000
And then I had to figure out which video platform made sense.

491
00:20:02.000 --> 00:20:04.000
I decided to use Wistia.

492
00:20:04.000 --> 00:20:05.000
So we went on Wistia.

493
00:20:05.000 --> 00:20:11.000
And then once I was on Wistia, I was like, how do I integrate Wistia with the analytics that we use on our CRM?

494
00:20:11.000 --> 00:20:14.000
So I googled how to integrate Wistia with the analytics.

495
00:20:14.000 --> 00:20:16.000
And it was like, oh, you have to paste this embed code in.

496
00:20:16.000 --> 00:20:17.000
So I went to the thing.

497
00:20:17.000 --> 00:20:18.000
And then I went to that CRM.

498
00:20:18.000 --> 00:20:20.000
I was like, how do you paste an embed code in?

499
00:20:20.000 --> 00:20:22.000
And then it was like, here's how you paste an embed code in.

500
00:20:22.000 --> 00:20:23.000
I paste the embed code in.

501
00:20:23.000 --> 00:20:24.000
I transferred all the videos over.

502
00:20:24.000 --> 00:20:25.000
I re-uploaded them.

503
00:20:25.000 --> 00:20:27.000
Had the embed code on all the videos.

504
00:20:27.000 --> 00:20:31.000
And then I started getting real-time metrics on all the people we're watching.

505
00:20:31.000 --> 00:20:33.000
Where do you learn that in school?

506
00:20:33.000 --> 00:20:34.000
You don't.

507
00:20:34.000 --> 00:20:36.000
You just have to, and Layla loves using this.

508
00:20:36.000 --> 00:20:39.000
You got to work your Fitfo muscle, which is to figure the fuck out.

509
00:20:39.000 --> 00:20:40.000
And how do you figure it out?

510
00:20:40.000 --> 00:20:41.000
You Google.

511
00:20:41.000 --> 00:20:44.000
Like all the skills worth learning are available right now on the internet.

512
00:20:44.000 --> 00:20:47.000
All of them are available for free to anyone who wants it.

513
00:20:47.000 --> 00:20:50.000
And so all you have to do is start.

514
00:20:50.000 --> 00:20:55.000
So if you're somebody who's facing this decision, that is my recommendation in terms of how to approach it.

515
00:20:55.000 --> 00:21:01.000
Which of these paths four years from now given the opportunity cost is going to give me furthest towards my goal.

516
00:21:02.000 --> 00:21:03.000
We'll click wise.

517
00:21:03.000 --> 00:21:06.000
You guys already know that I don't run any ads on this.

518
00:21:06.000 --> 00:21:07.000
And I don't sell anything.

519
00:21:07.000 --> 00:21:12.000
And so the only ask that I can ever have are you guys that you help me spread the word so we can have more entrepreneurs,

520
00:21:12.000 --> 00:21:17.000
make more money, feed their families, make better products, and have better experiences for their employees and customers.

521
00:21:17.000 --> 00:21:22.000
And the only way we do that is if you can rate and review and share this podcast.

522
00:21:22.000 --> 00:21:24.000
So the single thing that I have to do is you can just leave a review.

523
00:21:24.000 --> 00:21:26.000
But take 10 seconds or one type of the thumb.

524
00:21:26.000 --> 00:21:27.000
It would mean the absolute world to me.

525
00:21:27.000 --> 00:21:30.000
And more importantly, it may change the world to someone else.

526
00:21:32.000 --> 00:21:35.000
So if you want to get a job, here's the easiest way to do it.

527
00:21:35.000 --> 00:21:39.000
One is you expect to apply to a thousand places.

528
00:21:39.000 --> 00:21:41.000
1000, not 100, not 10.

529
00:21:41.000 --> 00:21:42.000
A thousand.

530
00:21:42.000 --> 00:21:43.000
Okay.

531
00:21:43.000 --> 00:21:44.000
Number one.

532
00:21:44.000 --> 00:21:45.000
Number two, you personalize all thousand.

533
00:21:45.000 --> 00:21:47.000
When you're like, what do you mean I personalize all thousand?

534
00:21:47.000 --> 00:21:52.000
It means you take the time to read the actual description and you make a personal response when you submit your resume.

535
00:21:52.000 --> 00:21:54.000
And you give reasons for why they should pick you.

536
00:21:54.000 --> 00:21:56.000
And you say, hey, so and so.

537
00:21:56.000 --> 00:21:58.000
I want to be a salesperson.

538
00:21:58.000 --> 00:22:00.000
It's what I, what's I, what I think that I'm best suited for.

539
00:22:00.000 --> 00:22:01.000
I know I'm out of high school.

540
00:22:01.000 --> 00:22:02.000
What I lack in experience.

541
00:22:02.000 --> 00:22:03.000
I will make up in work.

542
00:22:03.000 --> 00:22:05.000
I think what I, I don't have kids.

543
00:22:05.000 --> 00:22:06.000
I'm not married.

544
00:22:06.000 --> 00:22:09.000
I don't have any other obligations besides getting better at the skill.

545
00:22:09.000 --> 00:22:12.000
And I promise you, like if you just give me the opportunity to just give me the shot,

546
00:22:12.000 --> 00:22:13.000
I will outwork the other people.

547
00:22:13.000 --> 00:22:14.000
And I'm not even asking for the job.

548
00:22:14.000 --> 00:22:18.000
I'm just asking for a chance to get the job, which is can you just get me on the interview?

549
00:22:18.000 --> 00:22:20.000
That's only my, my only request the person to do it.

550
00:22:20.000 --> 00:22:21.000
All right.

551
00:22:21.000 --> 00:22:23.000
And so these are the things that are relevant.

552
00:22:23.000 --> 00:22:25.000
Like I was captive of my whatever team.

553
00:22:25.000 --> 00:22:28.000
Like put anything into like, and I know this sounds like kid stuff.

554
00:22:28.000 --> 00:22:30.000
But it's the only thing I can pull from since I'm 18.

555
00:22:30.000 --> 00:22:31.000
All right.

556
00:22:31.000 --> 00:22:33.000
When you are real with people and you're like, hey,

557
00:22:33.000 --> 00:22:35.000
and I did research on your on your business.

558
00:22:35.000 --> 00:22:38.000
And I think that this is don't try and give them advice on the business.

559
00:22:38.000 --> 00:22:39.000
You're 18.

560
00:22:39.000 --> 00:22:40.000
You probably have no fucking idea.

561
00:22:40.000 --> 00:22:42.000
But what you can say is I did research on it.

562
00:22:42.000 --> 00:22:45.000
I think the products really cool from everything that I come up for everything I see online.

563
00:22:45.000 --> 00:22:47.000
So don't pretend like you know more about it.

564
00:22:47.000 --> 00:22:49.000
But just like, it looks really cool.

565
00:22:49.000 --> 00:22:52.000
And I would love to be able to like help you guys promote it to more people.

566
00:22:52.000 --> 00:22:53.000
Right.

567
00:22:53.000 --> 00:22:57.000
Put their needs first and then explain why you're qualified to do it.

568
00:22:57.000 --> 00:22:59.000
If you personalize and you apply to a thousand positions,

569
00:22:59.000 --> 00:23:01.000
I fucking promise you a you will get interviews.

570
00:23:01.000 --> 00:23:02.000
All right.

571
00:23:02.000 --> 00:23:04.000
Now if you're like, well, how do I get interviews?

572
00:23:04.000 --> 00:23:07.000
You can Google it and you can find it out of how to handle an interview.

573
00:23:07.000 --> 00:23:09.000
But that will get you your foot in the door.

574
00:23:09.000 --> 00:23:10.000
All right.

575
00:23:10.000 --> 00:23:12.000
Also reaching out through multiple channels.

576
00:23:12.000 --> 00:23:14.000
If you really want to like amp this up.

577
00:23:14.000 --> 00:23:17.000
Don't just apply with the personalized kind of cover letter.

578
00:23:17.000 --> 00:23:19.000
You also reach out to two or three people in the business and say,

579
00:23:19.000 --> 00:23:20.000
Hey, I don't want to seem creepy.

580
00:23:20.000 --> 00:23:23.000
I just want to like, I know that you guys probably because you guys are a great business.

581
00:23:23.000 --> 00:23:25.000
Probably get hundreds of applications.

582
00:23:25.000 --> 00:23:28.000
I just wanted to see if there's anything I can do to just like at least lift mine at the top of the pile

583
00:23:28.000 --> 00:23:29.000
so that I could get an interview.

584
00:23:29.000 --> 00:23:30.000
That's all I'm asking.

585
00:23:30.000 --> 00:23:31.000
Otherwise, I wouldn't bother you.

586
00:23:31.000 --> 00:23:32.000
Like keeping awesome.

587
00:23:32.000 --> 00:23:34.000
If you do that and every one of these jobs.

588
00:23:34.000 --> 00:23:36.000
I promise you, you will get replies.

589
00:23:36.000 --> 00:23:38.000
People will always like I've said this in the past.

590
00:23:38.000 --> 00:23:39.000
I'm going to do that.

591
00:23:39.000 --> 00:23:41.000
I promise you you will get replies.

592
00:23:41.000 --> 00:23:44.000
People will always like I've said this in the past.

593
00:23:44.000 --> 00:23:48.000
The number one currency respect is work ethic across cultures across age groups.

594
00:23:48.000 --> 00:23:50.000
Everyone respects hustle.

595
00:23:50.000 --> 00:23:51.000
Everyone.

596
00:23:51.000 --> 00:23:54.000
And so if you show hustle, that is what you need to demonstrate.

597
00:23:54.000 --> 00:23:56.000
If you want the job, you demonstrate hustles.

598
00:23:56.000 --> 00:23:57.000
You don't have experience.

599
00:23:57.000 --> 00:23:58.000
You don't have skills.

600
00:23:58.000 --> 00:24:00.000
If you demonstrate the one thing you can demonstrate.

601
00:24:00.000 --> 00:24:05.000
So I think the biggest thing is it's not even as much for the courses because the information is available online.

602
00:24:05.000 --> 00:24:10.000
What courses and communities do is they organize the information for you in a way that's faster to get through.

603
00:24:10.000 --> 00:24:13.000
That is what it's when people are like you can find all this information online.

604
00:24:13.000 --> 00:24:14.000
No shit.

605
00:24:14.000 --> 00:24:15.000
You can find out how to do anything online.

606
00:24:15.000 --> 00:24:19.000
The question is the cost of time of consuming information that's not relevant.

607
00:24:19.000 --> 00:24:23.000
And the cost of sifting through the stuff that's out there to find something that is right.

608
00:24:23.000 --> 00:24:25.000
The right thing for you to learn right now.

609
00:24:25.000 --> 00:24:26.000
All right.

610
00:24:26.000 --> 00:24:28.000
So it's sequence and sifting.

611
00:24:28.000 --> 00:24:29.000
That's what you pay for.

612
00:24:29.000 --> 00:24:31.000
You pay for time when you buy courses and programs.

613
00:24:31.000 --> 00:24:32.000
All right.

614
00:24:32.000 --> 00:24:33.000
I'll be very clear.

615
00:24:33.000 --> 00:24:34.000
That's why you do it.

616
00:24:34.000 --> 00:24:37.000
Not doing it because you think the information is not anywhere else.

617
00:24:37.000 --> 00:24:38.000
It's everywhere else.

618
00:24:38.000 --> 00:24:39.000
All right.

619
00:24:39.000 --> 00:24:41.000
So understand the problem that's being solved.

620
00:24:41.000 --> 00:24:44.000
A community gives you insight into your future.

621
00:24:44.000 --> 00:24:47.000
You can see what other people who are just like you have been able to accomplish.

622
00:24:47.000 --> 00:24:49.000
It will break your beliefs about what is possible.

623
00:24:49.000 --> 00:24:50.000
Number one.

624
00:24:50.000 --> 00:24:54.000
If you were raised around people who everybody knows poor, guess who shouldn't hang out with.

625
00:24:54.000 --> 00:24:55.000
Other poor people.

626
00:24:55.000 --> 00:24:57.000
Like, how to stay poor.

627
00:24:57.000 --> 00:25:00.000
Get advice on being rich from poor people.

628
00:25:00.000 --> 00:25:01.000
Don't do that.

629
00:25:01.000 --> 00:25:04.000
Get advice from how to get rich from people who are rich.

630
00:25:04.000 --> 00:25:08.000
And if you don't deserve access to them because you haven't done shit yet,

631
00:25:08.000 --> 00:25:10.000
you buy access to them.

632
00:25:10.000 --> 00:25:14.000
And you buy access to the person who owns the community and the other people in the community.

633
00:25:14.000 --> 00:25:17.000
So you'll get some advisor, mentor, mentee relationship,

634
00:25:17.000 --> 00:25:21.000
but you also get people who are rubbing shoulders who at least have the same desire as you.

635
00:25:21.000 --> 00:25:22.000
Right.

636
00:25:22.000 --> 00:25:25.000
So if you feel alone right now, like you're the only one in your pack or your group that wants more,

637
00:25:25.000 --> 00:25:30.000
A, that's normal because the majority of people go through life wanting nothing

638
00:25:30.000 --> 00:25:31.000
and just being lost.

639
00:25:31.000 --> 00:25:34.000
And so if you feel like you've got that special something extra,

640
00:25:34.000 --> 00:25:36.000
then get around other people who are walking in that direction.

641
00:25:36.000 --> 00:25:40.000
And those people, you will be able to see in them the deficiencies in yourself.

642
00:25:40.000 --> 00:25:42.000
Because a lot of times it's easier to see another people in yourself.

643
00:25:42.000 --> 00:25:44.000
And they will also be able to see it in you.

644
00:25:44.000 --> 00:25:45.000
And so you guys can feed each other.

645
00:25:45.000 --> 00:25:48.000
And that's ultimately how you'll be able to compound your skills faster.

646
00:25:48.000 --> 00:25:53.000
The mentorship and the selection of information that might exist in a coaching program or a course

647
00:25:53.000 --> 00:25:57.000
is there to just give you the basics of what is required to get this job done.

648
00:25:57.000 --> 00:25:59.000
And so you're like, well, which one do I choose?

649
00:25:59.000 --> 00:26:04.000
I think a lot of times it's good to go for an all, all-in opportunity where it's like,

650
00:26:04.000 --> 00:26:08.000
I want to figure out real estate wholesaling or I want to figure out e-commerce.

651
00:26:08.000 --> 00:26:12.000
I want to figure out sales jobs or I want to figure out how to run a marketing agency.

652
00:26:12.000 --> 00:26:14.000
Not because that's what you're going to be doing forever.

653
00:26:14.000 --> 00:26:17.000
But because all of those are self-contained businesses.

654
00:26:17.000 --> 00:26:20.000
And you'll learn a ton about all the components of a business,

655
00:26:20.000 --> 00:26:22.000
even if it's not the ultimate opportunity you end up getting into.

656
00:26:22.000 --> 00:26:26.000
Because if you are an entrepreneur, look at every big entrepreneur that's out there.

657
00:26:26.000 --> 00:26:28.000
What do they all have in common?

658
00:26:28.000 --> 00:26:32.000
A ton of failures and a ton of first businesses that didn't matter.

659
00:26:32.000 --> 00:26:35.000
And so you've got to get those businesses that don't matter out of the way.

660
00:26:35.000 --> 00:26:37.000
You've got to get the failures out of the way.

661
00:26:37.000 --> 00:26:38.000
So you've got to start failing quickly.

662
00:26:38.000 --> 00:26:41.000
So right now, if you're not failing, you're not moving forward.

663
00:26:41.000 --> 00:26:42.000
So you've got to start failing.

664
00:26:42.000 --> 00:26:44.000
Fail quickly, fail as much as you can.

665
00:26:44.000 --> 00:26:48.000
Because if you make the goal to fail quickly, you will start succeeding.

666
00:26:48.000 --> 00:26:51.000
But the goal is to get those apps out of the way.

667
00:26:51.000 --> 00:26:52.000
It's just like in sales.

668
00:26:52.000 --> 00:26:53.000
You've got to get the nose out of the way.

669
00:26:53.000 --> 00:26:54.000
So you're like, I'm afraid of getting no.

670
00:26:54.000 --> 00:26:55.000
Why would you be afraid of getting no?

671
00:26:55.000 --> 00:26:56.000
I mean, you're closer to yes.

672
00:26:56.000 --> 00:26:58.000
So like, you've got to get the nose out of the way so you can start getting the yeses.

673
00:26:58.000 --> 00:26:59.000
All right?

674
00:26:59.000 --> 00:27:01.000
So get the shitty business out of the way.

675
00:27:01.000 --> 00:27:02.000
Just buy whatever one you want.

676
00:27:02.000 --> 00:27:04.000
And in a different video, I'll talk to you about this.

677
00:27:04.000 --> 00:27:05.000
Buy them all.

678
00:27:05.000 --> 00:27:06.000
Buy as many as you can.

679
00:27:06.000 --> 00:27:08.000
Especially if they're all around the same niche.

680
00:27:08.000 --> 00:27:12.000
It'll give you different perspectives on how to pursue a single opportunity.

681
00:27:12.000 --> 00:27:16.000
And I promise you, when you do that, and you make the intention not to become super rich,

682
00:27:16.000 --> 00:27:17.000
but to learn more.

683
00:27:17.000 --> 00:27:20.000
And you compare it to the other thing you could have spent money on, which is for your degree.

684
00:27:20.000 --> 00:27:22.000
It'll make a hell of a lot more sense.

685
00:27:22.000 --> 00:27:24.000
And learning Spanish or Aztec literature.

686
00:27:25.000 --> 00:27:32.000
So the eating ship period is just you're not spending all of your time and all of your money on investing in yourself.

687
00:27:32.000 --> 00:27:33.000
And nothing.

688
00:27:33.000 --> 00:27:36.000
So the shift between consumption and investment is 100% investment.

689
00:27:36.000 --> 00:27:43.000
So as you get older, when you're 68, you're probably not spending 100% of your time and money on investing in yourself.

690
00:27:43.000 --> 00:27:44.000
You're probably consuming a little bit.

691
00:27:44.000 --> 00:27:47.000
You're maybe taking vacations, you're seeing your wife, you're seeing your kids, whatever.

692
00:27:47.000 --> 00:27:52.000
And so the single most difficult decision in life or even entrepreneurship is,

693
00:27:52.000 --> 00:27:57.000
where do I fall in that spectrum of how much I'm going to invest in myself versus how much I'm going to consume?

694
00:27:57.000 --> 00:27:59.000
Most people consume 100% every day.

695
00:27:59.000 --> 00:28:01.000
They live hand to mouth, right?

696
00:28:01.000 --> 00:28:04.000
They live paycheck to paycheck, both literally and metaphorically speaking.

697
00:28:04.000 --> 00:28:08.000
They don't invest in themselves, whatever they do, they eat immediately, right?

698
00:28:08.000 --> 00:28:11.000
Now, the flip side is you go 100% on everything I make.

699
00:28:11.000 --> 00:28:14.000
I save as much as I can and invest that back into me, right?

700
00:28:14.000 --> 00:28:20.000
You're compounding yourself rather than just spending money on cars on a slightly nicer rent place, whatever.

701
00:28:20.000 --> 00:28:26.000
I promise you, if you can give up and sacrifice 10 years, you can live the rest of your life however you want.

702
00:28:26.000 --> 00:28:30.000
And the cutest girls, this is for the guys, usually date older guys anyways.

703
00:28:30.000 --> 00:28:32.000
So be that guy, you know what I mean?

704
00:28:32.000 --> 00:28:35.000
Rather than wasting all your time trying to impress them with stuff.

705
00:28:35.000 --> 00:28:42.000
You're not going to compete with, I'm married, but you're not going to compete with a guy who's got 20 years of experience on you in terms of success.

706
00:28:42.000 --> 00:28:43.000
Don't try.

707
00:28:43.000 --> 00:28:47.000
But what you can do is show that you're on the path to success, which is through investment.

708
00:28:47.000 --> 00:28:53.000
Because they actually did a study on this, women prefer men who are resourceful over men who have resources.

709
00:28:53.000 --> 00:28:57.000
So if you imagine a guy who inherited a lot of money, sure, he'll be able to get a girl.

710
00:28:57.000 --> 00:29:01.000
But the best girls will go to the guys who can make it again.

711
00:29:01.000 --> 00:29:02.000
That's the difference.

712
00:29:02.000 --> 00:29:07.000
You're going to be that guy, which by the way is why the silver spoon guys don't actually have the advantage.

713
00:29:07.000 --> 00:29:09.000
So for everyone who's like, you know, I want to buy nice cars.

714
00:29:09.000 --> 00:29:12.000
I like nice watches. I like nice clothing. I want to go on vacations and whatnot.

715
00:29:12.000 --> 00:29:15.000
That's totally cool. I mean, so do most people.

716
00:29:15.000 --> 00:29:17.000
But it's just a question of what you want more.

717
00:29:17.000 --> 00:29:22.000
I think Abraham Lincoln said the quote, but it's basically what you want now versus what you want more.

718
00:29:22.000 --> 00:29:24.000
And so the thing is, is which one you want more?

719
00:29:24.000 --> 00:29:27.000
Do you want the cars to watch the vacations more than you want?

720
00:29:27.000 --> 00:29:30.000
The earning potential, the business, the outcome later.

721
00:29:30.000 --> 00:29:34.000
If you do, then do that stuff. But just then don't complain that you don't have it.

722
00:29:34.000 --> 00:29:35.000
That's the only piece.

723
00:29:35.000 --> 00:29:38.000
It's like, if you love all that stuff and you love your life, then like, why are you watching this?

724
00:29:38.000 --> 00:29:40.000
Like keep being happy, right?

725
00:29:40.000 --> 00:29:44.000
But for everyone else, how do you break that habit?

726
00:29:44.000 --> 00:29:46.000
I've never been good at understanding that part.

727
00:29:46.000 --> 00:29:48.000
So I don't want to speak on something that I'm not great at.

728
00:29:48.000 --> 00:29:52.000
Like, I've just so desperately wanted it that it was never a question for me.

729
00:29:52.000 --> 00:29:58.000
So maybe it might be like really getting into the future state of what it looks like.

730
00:29:58.000 --> 00:30:01.000
The life will look like when you have that.

731
00:30:01.000 --> 00:30:06.000
And then whenever you were struggling with that sacrifice in the moment, it's always envisioning that.

732
00:30:06.000 --> 00:30:08.000
But that's a game way of doing it.

733
00:30:08.000 --> 00:30:11.000
For me, I was just so wildly insecure of being a failure that it just wasn't even a question.

734
00:30:11.000 --> 00:30:15.000
Because I felt so terrible about myself that I would do anything to get out of my current circumstance.

735
00:30:15.000 --> 00:30:16.000
But that's me.

736
00:30:16.000 --> 00:30:20.000
So Jacob was lucky as hell that he just happened to have been my neighbor.

737
00:30:20.000 --> 00:30:25.000
First off, I've met a lot of 18 year olds and I have had no desire to talk to most of them.

738
00:30:25.000 --> 00:30:28.000
I could just tell that he was incredibly hungry.

739
00:30:29.000 --> 00:30:34.000
That he just, I knew that he had this really deep desire to prove himself.

740
00:30:34.000 --> 00:30:38.000
And when I see something like that, I'm like, cool.

741
00:30:38.000 --> 00:30:42.000
And the way I tested that, I was like, show up after school every day, we'll work out.

742
00:30:42.000 --> 00:30:44.000
And I wanted to see if you would show up.

743
00:30:44.000 --> 00:30:48.000
And like clockwork, no matter what, every day he would text me.

744
00:30:48.000 --> 00:30:50.000
It wasn't like me having to text him or remind him.

745
00:30:50.000 --> 00:30:54.000
So I knew that he had that desire and he would take as much as I was willing to give.

746
00:30:55.000 --> 00:30:57.000
And I was like, okay, and you know what's crazy?

747
00:30:57.000 --> 00:30:59.000
Some of you fucking idiots don't do that.

748
00:30:59.000 --> 00:31:02.000
Like when you have the opportunity, you're like, you don't.

749
00:31:02.000 --> 00:31:04.000
You don't reach out, you forget, you get busy, whatever.

750
00:31:04.000 --> 00:31:09.000
Like if he had missed one day, I would have said he doesn't want that much.

751
00:31:09.000 --> 00:31:10.000
And that would have been it.

752
00:31:10.000 --> 00:31:11.000
And it would have been fizzled.

753
00:31:11.000 --> 00:31:13.000
And you probably don't even know the opportunities that you have squandered

754
00:31:13.000 --> 00:31:15.000
because you just didn't show you had it.

755
00:31:15.000 --> 00:31:19.000
Now, that being said, if you're like, well, you know, he had access to you, whatever, whatever.

756
00:31:19.000 --> 00:31:20.000
Sure.

757
00:31:20.000 --> 00:31:23.000
But you can also create access because you get that by being hungry.

758
00:31:23.000 --> 00:31:26.000
And the way that you do that is you start working.

759
00:31:26.000 --> 00:31:28.000
And a lot of times when you start working, there are people around you.

760
00:31:28.000 --> 00:31:31.000
Like you're not going to get, and I've said this before, like Jacob was very fortunate

761
00:31:31.000 --> 00:31:35.000
in that he had somebody who was 100 steps ahead of him, who was willing to speak into his life.

762
00:31:35.000 --> 00:31:36.000
You're not going to usually have that.

763
00:31:36.000 --> 00:31:38.000
I'm just going to be really, you're probably not going to have that.

764
00:31:38.000 --> 00:31:39.000
I don't think I've had that.

765
00:31:39.000 --> 00:31:42.000
But I have had people who've been a few steps out of me.

766
00:31:42.000 --> 00:31:46.000
And the problem with people, a few steps ahead of you is that they can only see a few steps ahead of you.

767
00:31:46.000 --> 00:31:49.000
And so you have to understand that then you're going to have some imperfect advice.

768
00:31:49.000 --> 00:31:52.000
I've gotten advice in my life from people who are mentors.

769
00:31:52.000 --> 00:31:53.000
That was bad advice.

770
00:31:53.000 --> 00:31:56.000
But more of their advice was better than what I had.

771
00:31:56.000 --> 00:31:58.000
And so it's more not about having the perfect path.

772
00:31:58.000 --> 00:32:01.000
If there's one thing you take from this video, it's not about having the perfect path.

773
00:32:01.000 --> 00:32:03.000
It's about being on the right direction.

774
00:32:03.000 --> 00:32:04.000
All right.

775
00:32:04.000 --> 00:32:07.000
Like if you're going north-ish, right, you're going this way.

776
00:32:07.000 --> 00:32:09.000
And then you'll course correct along the way.

777
00:32:09.000 --> 00:32:10.000
There's not a perfect path.

778
00:32:10.000 --> 00:32:12.000
It's a perfect direction, which is that way.

779
00:32:12.000 --> 00:32:13.000
Right.

780
00:32:13.000 --> 00:32:15.000
And the only way to start going there is to start moving.

781
00:32:15.000 --> 00:32:17.000
So two people you want to look at.

782
00:32:17.000 --> 00:32:19.000
You want to look at people who are further ahead in the organization,

783
00:32:19.000 --> 00:32:21.000
just as high up as you can get access to.

784
00:32:21.000 --> 00:32:23.000
And the second is you want to look at the people who are the best at the individual role.

785
00:32:23.000 --> 00:32:25.000
So if you're like on a sales team, for example,

786
00:32:25.000 --> 00:32:28.000
look at the best sales guy, learn the skills from him,

787
00:32:28.000 --> 00:32:30.000
and then learn the strategy from the guys above.

788
00:32:30.000 --> 00:32:31.000
So that's why you got to think about like,

789
00:32:31.000 --> 00:32:32.000
who am I getting what advice from?

790
00:32:32.000 --> 00:32:34.000
Like, you might have the sales guy who's amazing at sales.

791
00:32:34.000 --> 00:32:37.000
I'm not going to start really going to ask him for marriage advice, right?

792
00:32:37.000 --> 00:32:40.000
So just because you looked up to somebody doesn't mean that all their advice is relevant.

793
00:32:40.000 --> 00:32:42.000
This is actually one of the hardest things to do as a human being.

794
00:32:43.000 --> 00:32:45.000
Is that you respect someone in a capacity.

795
00:32:45.000 --> 00:32:47.000
That's why people get investment advice from their hairdresser.

796
00:32:47.000 --> 00:32:49.000
Like just because you love them doesn't mean it's good advice.

797
00:32:49.000 --> 00:32:50.000
All right.

798
00:32:50.000 --> 00:32:53.000
So you want to make sure that where you're getting the advice from is specific to the skill

799
00:32:53.000 --> 00:32:57.000
you're trying to learn from that person that they've demonstrated success in that thing.

800
00:32:57.000 --> 00:32:59.000
So on the organizational side,

801
00:32:59.000 --> 00:33:02.000
I would be messaging the people who are higher up and say like,

802
00:33:02.000 --> 00:33:06.000
is it in any way possible for me to get like 15 minutes a month?

803
00:33:06.000 --> 00:33:08.000
And you might not even want to ask for 15 minutes a month.

804
00:33:08.000 --> 00:33:10.000
It'd be like, would it be okay if I occasionally check in with you

805
00:33:10.000 --> 00:33:12.000
just to see if my career is on the right trajectory?

806
00:33:12.000 --> 00:33:13.000
Because I'll tell you this.

807
00:33:13.000 --> 00:33:15.000
As I was saying, I was like, I would want anyone to ask me for 15 minutes a month.

808
00:33:15.000 --> 00:33:18.000
But if someone said, would it be okay if I checked in with you occasionally?

809
00:33:18.000 --> 00:33:20.000
People were like, yeah, you can check with me occasionally,

810
00:33:20.000 --> 00:33:21.000
but you're like, life direction.

811
00:33:21.000 --> 00:33:23.000
Because it also gives them status.

812
00:33:23.000 --> 00:33:25.000
And so when you're doing that, you want to edify them,

813
00:33:25.000 --> 00:33:27.000
give them status like, hey, you're further along in your life than I am.

814
00:33:27.000 --> 00:33:29.000
I really want to learn from people who are ahead of me.

815
00:33:29.000 --> 00:33:31.000
And remember, not everyone's going to say yes.

816
00:33:31.000 --> 00:33:32.000
But some people will.

817
00:33:32.000 --> 00:33:34.000
And you only need them.

818
00:33:34.000 --> 00:33:35.000
So don't worry about the ones who say no.

819
00:33:35.000 --> 00:33:37.000
And also don't take it personally for the people who say no.

820
00:33:37.000 --> 00:33:39.000
Like, they got wives, they got kids, they got family,

821
00:33:39.000 --> 00:33:40.000
and they got their own aspirations.

822
00:33:40.000 --> 00:33:44.000
So like, you're asking for someone to give you something and basically get nothing back.

823
00:33:44.000 --> 00:33:47.000
So don't be upset that not everyone's willing to do that.

824
00:33:47.000 --> 00:33:50.000
But for the people who are willing to do that, try and give them something back,

825
00:33:50.000 --> 00:33:53.000
which you're not going to give them skills, but you're going to give them a feeling back,

826
00:33:53.000 --> 00:33:56.000
which is you want them to feel like what they're doing to help you matters.

827
00:33:56.000 --> 00:34:01.000
So you want to tell them how what they're helping you do is impacting your life in a positive way.

828
00:34:01.000 --> 00:34:03.000
And you want to edify them and give them status,

829
00:34:03.000 --> 00:34:05.000
saying like how they are meant to or how they've changed your life and how they're helping you.

830
00:34:05.000 --> 00:34:07.000
You do those things people continue to do it.

831
00:34:07.000 --> 00:34:12.000
And the reason why I didn't drop out of college is because I was too shit scared to disappoint my father.

832
00:34:12.000 --> 00:34:17.000
And it just took me two and a half more years to learn how to disappoint my father and be okay with myself.

833
00:34:17.000 --> 00:34:22.000
I would like to help you not have to wait four and a half years to do that.

834
00:34:22.000 --> 00:34:24.000
Because here's the thing.

835
00:34:24.000 --> 00:34:27.000
If you're going to do it eventually, it might as well do it now.

836
00:34:27.000 --> 00:34:28.000
Like, really think about that.

837
00:34:28.000 --> 00:34:32.000
If you think that you're going to follow what your parents say for the rest of your life.

838
00:34:32.000 --> 00:34:34.000
Like, really, like take this in.

839
00:34:34.000 --> 00:34:39.000
Do you think that you're going to be 45 and listening to your mom and your dad for your life advice?

840
00:34:39.000 --> 00:34:42.000
Maybe, but hopefully not, honestly.

841
00:34:42.000 --> 00:34:45.000
Because they're human and you'll realize that as you get old, right?

842
00:34:45.000 --> 00:34:51.000
So if you know that you're going to eventually take their advice with a grain of salt and probably not let them run your lives eventually,

843
00:34:51.000 --> 00:34:54.000
then you might as well start doing that now.

844
00:34:54.000 --> 00:35:01.000
So when I made the jump to disappoint my parents and then also the same jump that Jacob did to disappoint his parents,

845
00:35:01.000 --> 00:35:03.000
and mind you, his parents are actually really supportive.

846
00:35:03.000 --> 00:35:04.000
They're awesome.

847
00:35:04.000 --> 00:35:05.000
But mine were not.

848
00:35:05.000 --> 00:35:09.000
And so if you're in that position, all I thought of was one,

849
00:35:09.000 --> 00:35:13.000
I have to be willing to die to them or I have to be willing to die to myself.

850
00:35:13.000 --> 00:35:15.000
And I said, I'd rather, I'm choosing me.

851
00:35:15.000 --> 00:35:16.000
I'd rather die to them.

852
00:35:16.000 --> 00:35:20.000
And if they're disappointed me for the rest of my life, I'm good with that.

853
00:35:20.000 --> 00:35:24.000
And I had to get good with that, which is that they choose not to support me ever again.

854
00:35:24.000 --> 00:35:26.000
I'm good with it.

855
00:35:26.000 --> 00:35:28.000
And so like, I had to be real with myself about that.

856
00:35:28.000 --> 00:35:31.000
And then in terms of like the fear, my reasoning was,

857
00:35:31.000 --> 00:35:33.000
I will never have a better time to do it.

858
00:35:33.000 --> 00:35:35.000
Because the younger you are, the less you have to lose.

859
00:35:35.000 --> 00:35:38.000
Because you have a more time, be you have fewer responsibilities.

860
00:35:38.000 --> 00:35:41.000
Like you don't have the kids, you don't have the marriage, you don't have the mortgage.

861
00:35:41.000 --> 00:35:43.000
And that being said, if you are that guy,

862
00:35:43.000 --> 00:35:45.000
Colonel Sanders started KFC when he was like 64.

863
00:35:45.000 --> 00:35:47.000
Like, there's still time, right?

864
00:35:47.000 --> 00:35:50.000
But if you're younger, especially, and if you're older,

865
00:35:50.000 --> 00:35:54.000
what you have that they don't have is that you don't probably already listen to your parents that much anymore.

866
00:35:54.000 --> 00:35:56.000
So like, they're struggling with different things.

867
00:35:56.000 --> 00:35:57.000
They just don't be a nitty.

868
00:35:57.000 --> 00:35:58.000
All right.

869
00:35:58.000 --> 00:36:01.000
But if you're the young guy or gal, like isolate the parents,

870
00:36:01.000 --> 00:36:04.000
death to me, death to them, hopefully, don't die to yourself.

871
00:36:04.000 --> 00:36:05.000
All right.

872
00:36:05.000 --> 00:36:06.000
Because you'll feel dead for the rest of your life.

873
00:36:06.000 --> 00:36:09.000
And then in terms of fear, it's just the circumstances like,

874
00:36:09.000 --> 00:36:13.000
think about another time where you will have less risk than now.

875
00:36:13.000 --> 00:36:14.000
Just think about it.

876
00:36:14.000 --> 00:36:16.000
So if you, if you want to do this eventually,

877
00:36:16.000 --> 00:36:20.000
then think of a time where it will be easier than it is now to do it from a circumstance standpoint.

878
00:36:20.000 --> 00:36:23.000
And if you can't think of a time that it's easier to do it than now,

879
00:36:23.000 --> 00:36:27.000
and you want to do it eventually, then yesterday was the best day to do it.

880
00:36:27.000 --> 00:36:30.000
Because it's only getting more risky with time as you get older.

881
00:36:30.000 --> 00:36:34.000
And as you acquire more responsibilities and more assets and more fixed costs, etc.

882
00:36:34.000 --> 00:36:36.000
And that was for me what made me make the jump.

883
00:36:36.000 --> 00:36:39.000
I was like, I guess, I mean, I have no dependence.

884
00:36:39.000 --> 00:36:41.000
It's literally, I know I want to start a business.

885
00:36:41.000 --> 00:36:43.000
I guess now, like it feels risky now.

886
00:36:43.000 --> 00:36:45.000
It's only going to feel risky later when I have a wife and kids.

887
00:36:45.000 --> 00:36:47.000
So for him, how to find his replacement.

888
00:36:47.000 --> 00:36:48.000
So you're thinking about this.

889
00:36:48.000 --> 00:36:51.000
Again, think about this as a skill stacking perspective, right?

890
00:36:51.000 --> 00:36:54.000
So there's the skill of actually marketing to get a role.

891
00:36:54.000 --> 00:36:58.000
One, two is you have the skill of working those applications to get them to an interview.

892
00:36:58.000 --> 00:37:01.000
Two, three is how you actually do the interview.

893
00:37:01.000 --> 00:37:06.000
Four, how you assess the other person they interview and grade who I think has higher likelihood versus not.

894
00:37:06.000 --> 00:37:09.000
Five is I now onboard these people and train them.

895
00:37:09.000 --> 00:37:13.000
And then six is I have to manage them and continue to increase their performance.

896
00:37:13.000 --> 00:37:14.000
All right.

897
00:37:14.000 --> 00:37:17.000
Seven would be that you ascend them, but that's not his responsibility.

898
00:37:17.000 --> 00:37:18.000
All right.

899
00:37:18.000 --> 00:37:21.000
One thing about that is a broken down version of the skills he has to acquire.

900
00:37:21.000 --> 00:37:22.000
That's what he has to learn.

901
00:37:22.000 --> 00:37:23.000
If you're like, well, how do I figure that out?

902
00:37:23.000 --> 00:37:24.000
You figure it out.

903
00:37:24.000 --> 00:37:28.000
That's the point is that there are a lot of new on skills that it takes doing to learn, right?

904
00:37:28.000 --> 00:37:31.000
And so you can, you can read sales books, recruiting books, etc.

905
00:37:31.000 --> 00:37:32.000
And it's a good place to start.

906
00:37:32.000 --> 00:37:34.000
But like, think about this way.

907
00:37:34.000 --> 00:37:36.000
If I wanted to have a terrible salesperson, what would they have?

908
00:37:36.000 --> 00:37:41.000
They probably be really shy, really self centered, not listen at all.

909
00:37:41.000 --> 00:37:45.000
Be probably really aggressive, talk over you, and be dumb as shit.

910
00:37:45.000 --> 00:37:48.000
And have no work ethic and be unethical.

911
00:37:48.000 --> 00:37:50.000
This is what makes a terrible salesperson just flip those.

912
00:37:50.000 --> 00:37:52.000
They probably listen.

913
00:37:52.000 --> 00:37:54.000
They're probably the willing to talk.

914
00:37:54.000 --> 00:37:55.000
They care about other people.

915
00:37:55.000 --> 00:37:56.000
They're ethical.

916
00:37:56.000 --> 00:37:57.000
They work hard.

917
00:37:57.000 --> 00:37:59.000
Like, you have this all of a sudden you're like, okay.

918
00:37:59.000 --> 00:38:02.000
Now, if you want to take it a step further, how do I test for that?

919
00:38:02.000 --> 00:38:07.000
Well, you ask questions of situations where you want to see what the response is.

920
00:38:07.000 --> 00:38:09.000
So I'll tell you one how I would test for like humility, right?

921
00:38:09.000 --> 00:38:10.000
Or accountability.

922
00:38:10.000 --> 00:38:14.000
I would say, tell me about the biggest failure that you've had in your life.

923
00:38:14.000 --> 00:38:15.000
Or career, right?

924
00:38:15.000 --> 00:38:17.000
And so here's the thing.

925
00:38:17.000 --> 00:38:21.000
A smart interviewer is not asking you the question because they give a shit about your answer.

926
00:38:21.000 --> 00:38:23.000
They give a shit about how you answer.

927
00:38:23.000 --> 00:38:24.000
All right.

928
00:38:24.000 --> 00:38:26.000
And I didn't get this when I was coming up.

929
00:38:26.000 --> 00:38:29.000
Like, I thought that they actually were grading me on my answers and interviews,

930
00:38:29.000 --> 00:38:30.000
which is complete horseshit.

931
00:38:30.000 --> 00:38:31.000
But they cares about how you think.

932
00:38:31.000 --> 00:38:35.000
And so if someone like, you can say the biggest mess up.

933
00:38:35.000 --> 00:38:36.000
It's not happening to them.

934
00:38:36.000 --> 00:38:37.000
It happened to you.

935
00:38:37.000 --> 00:38:38.000
They don't care.

936
00:38:38.000 --> 00:38:40.000
A humble person in that instance would say something like,

937
00:38:40.000 --> 00:38:41.000
I had this mess up.

938
00:38:41.000 --> 00:38:42.000
I should have communicated more.

939
00:38:42.000 --> 00:38:43.000
I didn't.

940
00:38:43.000 --> 00:38:45.000
And I honestly, I underprepared for this thing.

941
00:38:45.000 --> 00:38:46.000
And it was on me.

942
00:38:46.000 --> 00:38:47.000
And I should have done X, Y and Z better.

943
00:38:47.000 --> 00:38:48.000
Right?

944
00:38:48.000 --> 00:38:50.000
This is what I would have done different next time.

945
00:38:50.000 --> 00:38:54.000
The loser or the victim would be like, I didn't get any support.

946
00:38:54.000 --> 00:38:55.000
No one helped me out.

947
00:38:55.000 --> 00:38:58.000
They didn't give me the stuff that I needed to be successful.

948
00:38:58.000 --> 00:38:59.000
Right?

949
00:38:59.000 --> 00:39:02.000
And so if I'm interviewing, I'm going to ask, what's the failure?

950
00:39:02.000 --> 00:39:05.000
And then the follow up is, why do you think you failed?

951
00:39:05.000 --> 00:39:06.000
And you said that.

952
00:39:06.000 --> 00:39:07.000
Why do you think you failed?

953
00:39:07.000 --> 00:39:09.000
Because the person who's ego is like, I didn't fail.

954
00:39:09.000 --> 00:39:10.000
I was great.

955
00:39:10.000 --> 00:39:11.000
Blah, blah, blah.

956
00:39:11.000 --> 00:39:14.000
The person who's humble is like, oh, this is like, I should have done this.

957
00:39:14.000 --> 00:39:15.000
I should have done that.

958
00:39:15.000 --> 00:39:19.000
And so if you want to test the traits, you ask questions that would illuminate the trait

959
00:39:19.000 --> 00:39:21.000
and make that first insecure about whatever trait we're looking for.