WEBVTT 1 00:00:00.031 --> 00:00:04.236 We generated the largest subscription revenue increase in Everest history last week. 2 00:00:04.356 --> 00:00:06.038 We did it by launching this thing called the Builder Pack. 3 00:00:06.258 --> 00:00:09.162 Basically, we partnered with a bunch of the AI tools we use every day. 4 00:00:09.422 --> 00:00:13.206 And subscribers to the Builder Pack get discounts and credits to those tools. 5 00:00:13.287 --> 00:00:17.872 So $1,000 in Codex credits, 12 months of free cursor access, all that kind of stuff. 6 00:00:18.032 --> 00:00:25.560 The Pwner Pack is awesome, but I think the actual story behind it, like how we did it, why we did it, how it generated so much revenue, is really interesting. 7 00:00:25.721 --> 00:00:28.143 For this episode, I had the team who worked on the Builder Pack. 8 00:00:28.223 --> 00:00:31.487 Everything from conception all the way to the full executioner launch. 9 00:00:31.727 --> 00:00:34.290 Come to the show to share how we did it and what we learned. 10 00:00:34.410 --> 00:00:35.011 I hope you like it. 11 00:00:35.311 --> 00:00:37.953 Hello everyone and welcome to AI&I. 12 00:00:38.774 --> 00:00:48.142 This is a slightly different version of the pod today where we've got myself, Yash, Austin and Douglas here and we're missing Daniel. 13 00:00:49.198 --> 00:00:56.345 We're going to be taking you on a journey today, introducing you to all access in the Builder Pack. 14 00:00:57.245 --> 00:01:01.829 And this is a new tier at every that we decided to launch recently. 15 00:01:02.350 --> 00:01:11.898 And we would just want to talk about why we decided to build it, why it's important, how we use it, and what it means to be a builder today. 16 00:01:12.018 --> 00:01:15.501 All of us are builders and use these tools every day. 17 00:01:17.062 --> 00:01:24.366 Yeah, hopefully by the end of this, there'll be like one nugget that you can take out of this and use in your everyday. 18 00:01:25.266 --> 00:01:32.510 So I guess like to introduce us or to introduce this pod, first, I'm going to introduce AllAxess. 19 00:01:33.210 --> 00:01:37.672 We launched it Tuesday on the 14th. 20 00:01:37.732 --> 00:01:38.853 It was a big launch for us. 21 00:01:39.738 --> 00:01:41.340 big endeavor across the whole company. 22 00:01:41.360 --> 00:01:43.361 All Access is a new tier. 23 00:01:43.902 --> 00:01:57.675 At every, it's a $625 annual plan that gives you access to the Builder Pack, which is 10 benefits, exclusive benefits from all AI companies that you know and love. 24 00:01:58.335 --> 00:02:05.378 that enable you to go build and adopt some of these tools in ways that you may not have been able to before. 25 00:02:05.938 --> 00:02:07.858 And all access includes a couple other things. 26 00:02:07.938 --> 00:02:17.662 It includes access to office hours that we're hosting that are exclusive to all access members, unlimited use of Quora and Spiral. 27 00:02:17.702 --> 00:02:22.223 And we have a couple other things up our sleeve that we're going to be launching in the next few months as well. 28 00:02:24.224 --> 00:02:26.845 But we really want to talk about the Builder Pack because that's like... 29 00:02:28.042 --> 00:02:30.703 probably the meat of all access. 30 00:02:31.644 --> 00:02:50.092 And the Builder Pack is 10 soon to be more exclusive benefits to AI tools that the Every Team uses every day so that you can get access to these tools and use them, you know, 31 00:02:50.751 --> 00:02:54.012 for free for a while and get comfortable with using them in your stack. 32 00:02:54.132 --> 00:02:58.234 It's it's it's early access, exclusive access to the every stack. 33 00:02:58.714 --> 00:03:00.515 This is the team that brought it to life. 34 00:03:01.395 --> 00:03:01.595 All right. 35 00:03:01.635 --> 00:03:01.876 Yeah. 36 00:03:01.896 --> 00:03:02.056 Sure. 37 00:03:02.076 --> 00:03:03.036 Do you use the builder back? 38 00:03:03.156 --> 00:03:04.156 Yeah. 39 00:03:04.457 --> 00:03:04.997 Context. 40 00:03:05.197 --> 00:03:05.757 I'm Yash. 41 00:03:06.237 --> 00:03:07.618 I run one of the projects. 42 00:03:08.018 --> 00:03:08.538 Yeah. 43 00:03:08.558 --> 00:03:08.958 Yeah. 44 00:03:09.419 --> 00:03:09.819 Who are you? 45 00:03:10.879 --> 00:03:11.139 Who are? 46 00:03:11.219 --> 00:03:11.679 Who am I? 47 00:03:11.820 --> 00:03:20.363 Well, I ask that my ask myself that every day, but I run one of the products at every call Sparkle and I also work on the growth team now. 48 00:03:21.312 --> 00:03:24.734 A large part of my work is using Claude. 49 00:03:25.394 --> 00:03:29.876 I know at every, we are like codex stands, but I'm still very Claude. 50 00:03:29.896 --> 00:03:31.696 I've been using Claude for the last one year. 51 00:03:32.617 --> 00:03:41.740 And this involves like, I built out the entire product, like I think 15, rebuild Sparkle 15 times using Claude, and PostHog. 52 00:03:41.780 --> 00:03:44.662 So those are the tools I reach out for the most. 53 00:03:45.282 --> 00:03:47.823 And recently I joined the growth team at Avery. 54 00:03:48.683 --> 00:03:54.864 and growth meant a lot of A-B testing, a lot of segmentation and other stuff. 55 00:03:55.324 --> 00:04:03.926 And again, I started optimizing post-hog, but I find it really annoying to open dashboards and set a lot of these things up. 56 00:04:04.386 --> 00:04:08.987 And that's where my setup with Cloud helps a lot, where I have custom skills built out. 57 00:04:09.447 --> 00:04:13.028 And essentially, my plan is in the next few weeks, 58 00:04:13.588 --> 00:04:16.572 to automate the entire A-B testing pipeline. 59 00:04:17.013 --> 00:04:26.526 Like a lot of the work that I spent doing for the first one month at the growth team, I'm like, this is very boring because it's very straightforward. 60 00:04:26.546 --> 00:04:30.170 Like I should be working on interesting, more interesting problems and I should not be, 61 00:04:31.688 --> 00:04:36.494 clicking buttons and figuring out what's the right audience size and stuff like that. 62 00:04:36.534 --> 00:04:38.236 Like Claude is so much better at that. 63 00:04:38.477 --> 00:04:41.721 I have to prompt it, I have to figure it out, okay, what's the right audience size? 64 00:04:41.901 --> 00:04:44.284 When should an experiment go from 65 00:04:45.477 --> 00:04:48.799 of 10% A-B testing cohort to 50%. 66 00:04:49.259 --> 00:04:52.641 Like, why should I be doing that manually? 67 00:04:53.161 --> 00:04:55.662 It's, I feel it's a lot of fake work. 68 00:04:55.842 --> 00:05:02.025 And we like to spend a lot of time observing these things, like setting up an experiment every time. 69 00:05:02.406 --> 00:05:03.346 Felt so boring to me. 70 00:05:03.406 --> 00:05:07.328 I'm like, the only way I can set up, do more experiments is automating the entire pipeline. 71 00:05:07.728 --> 00:05:08.749 So I spend a lot of time, 72 00:05:09.229 --> 00:05:12.414 So what's interesting to you is less actually the work. 73 00:05:12.634 --> 00:05:15.619 The work is no longer setting up the pipeline to be able to do it. 74 00:05:17.550 --> 00:05:18.431 What should I test? 75 00:05:18.711 --> 00:05:18.931 Yeah. 76 00:05:19.051 --> 00:05:20.051 And then did it work? 77 00:05:20.192 --> 00:05:20.932 Great, implemented. 78 00:05:20.952 --> 00:05:21.712 What's the next test? 79 00:05:21.752 --> 00:05:21.993 Yeah. 80 00:05:22.373 --> 00:05:24.814 I should be, like, I'm more interested in the ideas. 81 00:05:25.054 --> 00:05:27.636 Like, oh, should we do a homepage takeover? 82 00:05:27.836 --> 00:05:28.456 Yeah. 83 00:05:28.516 --> 00:05:30.457 Who should we show that homepage takeover to? 84 00:05:30.818 --> 00:05:35.400 Versus actually setting that up is not that interesting. 85 00:05:35.440 --> 00:05:40.623 Like, we have so many experiments live right now, which is, like, when should we cut off the paywall? 86 00:05:40.683 --> 00:05:41.764 When should we show the paywall? 87 00:05:42.404 --> 00:05:45.086 Those are way more interesting, and those are also, like, more... 88 00:05:46.456 --> 00:06:08.483 human psychology and I can I have more fun doing that and I personally feel like a large part of our work at every is like everyone is very secure in what they do and so we are okay with automating our jobs like I spent one month doing these things and I'm like okay I'm done like I want to do other things now 89 00:06:09.503 --> 00:06:14.406 and if it was some other organization, I'm gonna try to stretch this out for like a year. 90 00:06:14.546 --> 00:06:15.867 Like what I did. 91 00:06:15.887 --> 00:06:17.588 You wanna move on to the next thing that you can tackle. 92 00:06:17.648 --> 00:06:21.289 Yeah, because that's fun and that's why we are always at the edge of AI. 93 00:06:21.530 --> 00:06:23.370 Like we are like, yeah, this is done guys. 94 00:06:23.431 --> 00:06:24.531 Like what's next? 95 00:06:24.551 --> 00:06:25.692 Like what's more interesting? 96 00:06:25.852 --> 00:06:27.593 Okay, is there a better model for this? 97 00:06:27.853 --> 00:06:28.853 Yeah. 98 00:06:29.173 --> 00:06:31.755 So what in the builder pack do you use? 99 00:06:32.375 --> 00:06:32.755 every day? 100 00:06:33.055 --> 00:06:34.736 Every day it's Cursor. 101 00:06:35.056 --> 00:06:38.396 I use Cursor because they have cloud agents which are really good. 102 00:06:39.717 --> 00:06:46.999 We did a lot, a bunch of Fable 5 optimizations because I was working on some other tasks. 103 00:06:47.039 --> 00:06:48.579 I did not want to mess with my setup. 104 00:06:48.939 --> 00:06:54.680 So cloud agents just spin off a cloud server and run there and get me the results back. 105 00:06:55.161 --> 00:07:01.002 And they have a really good open source model, which is really cheap, like QB Composer, which I love. 106 00:07:01.642 --> 00:07:03.223 So that's something I use. 107 00:07:03.503 --> 00:07:08.864 I use Framer a lot as well while I was building the Sparkle site. 108 00:07:08.984 --> 00:07:21.007 It has good MCP support so I could change the headlines, experiment more directly without actually going into Framer and setting. 109 00:07:21.308 --> 00:07:22.548 It's very annoying to me. 110 00:07:22.648 --> 00:07:26.209 I'm setting a lot of these things up, the right font size for mobile and stuff like that. 111 00:07:26.689 --> 00:07:28.870 I used to do this 20 years back. 112 00:07:30.853 --> 00:07:33.337 Like today I should not be spending my time on these things. 113 00:07:34.278 --> 00:07:37.183 And I would say CloudMax is my go-to. 114 00:07:37.463 --> 00:07:40.968 Like I feel it's insane. 115 00:07:41.169 --> 00:07:43.572 Yeah, that's my stack and post-hoc. 116 00:07:43.753 --> 00:07:45.596 Yeah, I use a lot of these products, but 117 00:07:46.498 --> 00:07:47.359 It's so cheap. 118 00:07:47.639 --> 00:07:51.083 Like, I feel that CloudMax subscription is really underrated. 119 00:07:51.243 --> 00:07:52.964 Like, I'd pay way more for it. 120 00:07:53.185 --> 00:07:53.365 Right. 121 00:07:53.745 --> 00:07:54.726 I couldn't work without it. 122 00:07:54.986 --> 00:07:55.206 Right. 123 00:07:55.407 --> 00:07:55.827 Anthropic. 124 00:07:55.867 --> 00:07:58.249 I hope no one from Anthropic is watching this. 125 00:07:58.970 --> 00:08:00.451 Get the deal, guys. 126 00:08:00.471 --> 00:08:01.492 Get the Builder Pack. 127 00:08:01.613 --> 00:08:02.013 Yeah. 128 00:08:02.593 --> 00:08:17.036 I like the way Yash is describing one potential approach to work, which is like there's this there's this approach to being a general manager in the NBA, which is like just keep trading for future draft picks to be like we're on an eight year time horizon for contention. 129 00:08:17.896 --> 00:08:25.057 And there is for someone as like skilled as Yash at engineering, go to market engineering growth. 130 00:08:25.617 --> 00:08:30.338 You can use these tools, this stack that he has to to like. 131 00:08:31.138 --> 00:08:57.045 operate at the same level and like a set it and forget it mode and kind of i would be like well yash like i i run the growth team i look at what yash is doing i'd be like yash ships another experiment and it like moves the needle by two percent i guess he's on it and like he knows how to set up that that clod code and post hog loop but the way that he works instead which is exciting is that after he does that 132 00:08:58.065 --> 00:09:01.570 He looks at how can we win right now? 133 00:09:01.730 --> 00:09:05.815 How can I be creative and competitive to find the next thing? 134 00:09:06.516 --> 00:09:14.125 And how can I use these always-on loop and architecture-based automations to make it so that... 135 00:09:14.866 --> 00:09:29.323 Yash can do the thing that lights him up, which is I can see Yash in Slack being like, oh, what if we made a three-hour time-constrained discount specifically targeted to these users using this video, building this thing in Framer? 136 00:09:30.324 --> 00:09:33.127 And that's this kind of stuff has always been the case, right? 137 00:09:33.167 --> 00:09:36.390 Like that work is the most fun way to work. 138 00:09:36.850 --> 00:09:40.233 It's how smart, creative people are able to differentiate themselves. 139 00:09:40.313 --> 00:09:45.157 But I think that the builder pack allows is that it allows someone like Yash to create. 140 00:09:46.198 --> 00:09:51.160 Automate and defer a lot of the work to cloud agents. 141 00:09:51.180 --> 00:09:57.543 He would have otherwise had to manually click in post dog or manually code himself. 142 00:09:58.043 --> 00:10:03.646 And then he can go be creative on the space where he is an expertise. 143 00:10:03.946 --> 00:10:18.749 And then it also allows someone like me who doesn't know what the fuck any of that stuff is, but kind of is naturally more of an ideas person to give the model and the SaaS tools in the builder pack my outcomes and ideas. 144 00:10:19.830 --> 00:10:22.490 And then just like let it run, which is like the craziest part for me. 145 00:10:22.570 --> 00:10:24.651 Like I, I let go. 146 00:10:24.871 --> 00:10:30.212 Can you tell that story of you had an idea for something, you went to bed, you woke up, you had four emails. 147 00:10:30.977 --> 00:10:32.598 Yeah, so it wasn't even my idea. 148 00:10:33.379 --> 00:10:37.742 We did the BuilderPack launch on Tuesday. 149 00:10:38.222 --> 00:10:39.223 It was going really well. 150 00:10:40.324 --> 00:10:41.404 I'm on the West Coast. 151 00:10:41.464 --> 00:10:42.986 Most of the team is on the East Coast. 152 00:10:43.226 --> 00:10:53.973 As they were getting ready to go to bed, Yash dropped a note in Slack saying, hey, we should send emails in the morning to... 153 00:10:56.615 --> 00:11:07.557 a group of users who have shown some sort of checkout intent, but not converted because we were running a early bird discount for the first 24 hours of launch. 154 00:11:08.077 --> 00:11:11.778 So it's like we should probably hit them again with some sort of urgency backed approach. 155 00:11:12.358 --> 00:11:14.039 And then Yash said, this isn't actually my idea. 156 00:11:14.079 --> 00:11:15.619 It's Dan's idea, but I'm sharing it. 157 00:11:15.759 --> 00:11:21.100 And then they all signed off and it was maybe like 7 p.m. here. 158 00:11:21.820 --> 00:11:23.981 I had been in front of my computer all day. 159 00:11:24.811 --> 00:11:25.911 And I really wanted to go to the gym. 160 00:11:26.492 --> 00:11:32.854 And so I took a screenshot of the Slack because it was like a bunch of different Slack messages. 161 00:11:32.934 --> 00:11:36.335 Usually I would just like copy paste the link to the Slack message and send it to Codex. 162 00:11:36.375 --> 00:11:37.516 I took a screenshot of the Slack. 163 00:11:39.176 --> 00:11:44.758 I dropped it in a Codex thread using 5.6 on Medium. 164 00:11:44.938 --> 00:11:46.139 It's like usually what I operate in. 165 00:11:47.039 --> 00:11:49.421 And I said, can you do this? 166 00:11:49.981 --> 00:12:09.794 And then I did splash LFG, which is the harness in our compound engineering plugin to tell an agent to take itself through a brainstorm plan work review compound loop, which is like, to me, the ideal way to work with agents. 167 00:12:10.495 --> 00:12:11.355 And then I went to the gym. 168 00:12:12.636 --> 00:12:13.777 And I came back from the gym. 169 00:12:14.657 --> 00:12:18.458 And what I saw in Codex was it works for honestly not that long. 170 00:12:18.498 --> 00:12:25.040 Like it probably finished by the time that I like changed into my workout clothes at the gym because it like didn't actually need to do that much. 171 00:12:25.780 --> 00:12:33.463 And it had created four different audience based cohorts, like targeted cohorts in kits. 172 00:12:34.063 --> 00:12:36.924 based on like these people got to the checkout page. 173 00:12:37.704 --> 00:12:41.446 These people visited the BuilderPack website, but didn't check out. 174 00:12:42.466 --> 00:12:44.647 These are our highest engaged for users. 175 00:12:44.687 --> 00:12:45.747 There's like four different types. 176 00:12:46.528 --> 00:12:50.369 It drafted specific emails for each of those audience types. 177 00:12:51.169 --> 00:13:00.593 It ran the text for the emails through the MCP for our AI based writing app called Spiral. 178 00:13:00.653 --> 00:13:02.974 So it's using a writing style that we've approved. 179 00:13:03.774 --> 00:13:13.223 It looked through all of our previous sends in Kit, both for our language style as well as what had driven click throughs, what had driven opens. 180 00:13:14.164 --> 00:13:22.031 It grabbed a social share image that had driven click throughs in a previous send and embedded it, and it had scheduled it for the next morning. 181 00:13:23.348 --> 00:13:27.852 And it's crazy because I wasn't like, holy shit, that's so cool. 182 00:13:27.892 --> 00:13:29.414 I was like, that's basically what it should do. 183 00:13:29.554 --> 00:13:34.458 Like, my brain is so cooked on this stuff now that I'm like, this is literally exactly what I expected. 184 00:13:34.478 --> 00:13:35.399 I think it did something. 185 00:13:35.839 --> 00:13:39.543 I think it then posted it in all emails. 186 00:13:40.969 --> 00:13:47.191 Yeah, I have an automation in there that it like, so we have a Slack channel called All Emails. 187 00:13:47.631 --> 00:13:51.872 If you're a subscriber to every, I'm sorry, we send you a lot of emails. 188 00:13:51.952 --> 00:13:53.933 I swear we're working on it. 189 00:13:54.113 --> 00:14:07.437 One step towards working on it is having a channel where, one, we build all of our email sends through Codex or Cloud Code and can have the agent push a Slack message 190 00:14:08.377 --> 00:14:12.121 saying, here's what's going to be sent to whom and why. 191 00:14:12.882 --> 00:14:18.468 And then they can get a review of, you know, should we actually send this to this audience at this time? 192 00:14:18.908 --> 00:14:23.132 So it sends that as well, and the team can review it and know what's up. 193 00:14:23.673 --> 00:14:25.194 But I pulled up these four email sends. 194 00:14:27.937 --> 00:14:34.740 And I made very light tweaks, partially because I was like, oh, I think I can write like a slightly better headline. 195 00:14:34.760 --> 00:14:40.302 And also partially because I'm still a control freak who doesn't want to turn over every single thing to AI. 196 00:14:40.342 --> 00:14:43.463 I was like, let me, you know, let me like put a little bit of spice on this. 197 00:14:43.563 --> 00:14:47.225 But I maybe spent 10 minutes of extra work on it when I came back from the gym. 198 00:14:48.265 --> 00:14:51.247 Um, and then we, we scheduled them and we, we let it rip. 199 00:14:51.748 --> 00:14:59.613 And in, in a couple hours, the next morning, those emails alone had driven more than $25,000 in revenue. 200 00:14:59.633 --> 00:15:03.997 Um, it had driven like multiple conversions. 201 00:15:04.417 --> 00:15:07.879 It suggested things we could do to retarget the audience that didn't convert. 202 00:15:08.640 --> 00:15:11.302 Um, and like two nice things happened. 203 00:15:11.322 --> 00:15:16.265 Like one, I got to go to the gym, which is great because otherwise I would have sat there building these, these emails. 204 00:15:16.285 --> 00:15:17.086 Um. 205 00:15:17.426 --> 00:15:25.568 And two, like at the gym, not looking at my phone, not looking at Slack, I had other ideas for stuff we could do the next day, right? 206 00:15:25.688 --> 00:15:37.992 Like disconnected from being in the weeds, I'm like working out and I'm like, oh, yeah, we should like we should do this experiment and that experiment because I don't have to use my brain and my fingers to like. 207 00:15:38.492 --> 00:15:48.194 uh, click around in post-dog, which I, which I love using, but I don't have to click around in post-dog to like find the exact right audience segment to, to target. 208 00:15:48.254 --> 00:15:50.114 That's, it's just so crazy. 209 00:15:50.154 --> 00:16:04.797 Like to go from here's an idea to go do this idea using slash LFG to actually like executing on what it created in this case, sending these emails. 210 00:16:05.510 --> 00:16:21.573 to generating $25,000 in revenue, which doesn't happen every time you do slash LFG, but like that is, you know, sort of a possibility to then compounding what you learned and also it recommending like what to do next. 211 00:16:21.633 --> 00:16:31.354 It's just like remarkable that, you know, like 5.6 soul is expensive, but like relative to the value that you got out of that, it's like nothing. 212 00:16:31.554 --> 00:16:34.015 And best of all, you went to the gym and like took care of yourself. 213 00:16:34.710 --> 00:16:37.653 And that's, it's just like remarkable that you can do that. 214 00:16:37.733 --> 00:16:45.541 You can, if you're really hard to seeing these tools well for work and for life, I use it as my trainer at the gym. 215 00:16:46.482 --> 00:16:51.588 It's, it can be very fulfilling and, and, and like so effective. 216 00:16:52.645 --> 00:16:58.230 Yeah, I feel it allows you to get better at things you want to really get better at. 217 00:16:59.411 --> 00:17:00.713 It frees up more time. 218 00:17:01.814 --> 00:17:07.579 To give an example, people are always pitching growth ideas to us. 219 00:17:08.080 --> 00:17:09.161 Like, hey, do this, do this. 220 00:17:09.721 --> 00:17:16.226 And to be really honest, those are good ideas, but I don't want to take away time from doing my main thing and spend time on that. 221 00:17:16.306 --> 00:17:19.388 And that entire thing should be automated because A, the idea is good. 222 00:17:20.009 --> 00:17:23.351 We should not hire an engineer just to implement that particular idea. 223 00:17:23.451 --> 00:17:32.378 So I feel we have these tool sets like if I have a workflow set up, hey, let's try this particular headline on our website. 224 00:17:32.918 --> 00:17:35.519 It should be like you should be that should be automated. 225 00:17:35.759 --> 00:17:35.959 Yeah. 226 00:17:35.999 --> 00:17:37.639 And I feel we can that's the goal. 227 00:17:37.719 --> 00:17:39.940 Like I have more time to do like deep work. 228 00:17:40.220 --> 00:17:40.840 Yeah. 229 00:17:40.960 --> 00:17:44.281 And be in my flow state and without really compromising these things. 230 00:17:44.321 --> 00:17:47.122 Like building that loop is me being in the flow state. 231 00:17:47.262 --> 00:17:47.482 Yeah. 232 00:17:47.822 --> 00:17:50.123 Versus like, hey, try this, try this, try this. 233 00:17:50.874 --> 00:18:05.527 And I think the thing where we're like circling around is like, this is the best way to build right now, which is to, you know, Kieran, our colleague has described it this way. 234 00:18:05.607 --> 00:18:09.690 You're at the top and bottom of the AI sandwich. 235 00:18:09.850 --> 00:18:14.875 You decide what the problem is, you frame the idea, and then you review the work. 236 00:18:15.375 --> 00:18:16.396 That's been the case for a while. 237 00:18:16.776 --> 00:18:25.841 But the exciting thing about this moment, the exciting thing about being able to use the tools in the builder pack is that you can go from idea to execution 238 00:18:31.043 --> 00:18:46.649 quickly, easily, reliably, and at like a very high level by being able to just like type or with monologue any speech to text tool like we use just to be able to say the idea and have it come out. 239 00:18:46.769 --> 00:18:55.813 And the thing that I really like about this, the way I like working is that whether you're primarily a Claude user like Yash or a Codex user like me, 240 00:18:56.793 --> 00:19:02.395 The tools all now speak together really, really well and connect to each other really well. 241 00:19:03.115 --> 00:19:04.916 Notion is a great example of this. 242 00:19:05.396 --> 00:19:15.399 I have hated Notion for years because my brain doesn't work in that way of like, I'm going to like organize this database and I'm going to make sure that like the growth. 243 00:19:15.759 --> 00:19:17.240 It's a lot of work for work. 244 00:19:17.900 --> 00:19:18.521 Yeah, yeah. 245 00:19:18.581 --> 00:19:32.973 Like, I think up until a year ago, Notion was had had too much of a like, of a barrier to entry on like organization and maintenance that anytime I've tried to use Notion with a with a team, we've churned because no one's around to maintain it. 246 00:19:33.493 --> 00:19:36.596 And all of that maintenance has now been pushed off to Codex and Cloud Code. 247 00:19:37.076 --> 00:19:40.940 Once a week, I just asked Codex and I'm like, hey, can you reorganize our growth hub? 248 00:19:40.980 --> 00:19:42.061 And it does it perfectly. 249 00:19:42.101 --> 00:19:42.761 It's like amazing. 250 00:19:42.841 --> 00:19:45.544 Or it's like, hey, make sure this database is set up well. 251 00:19:47.233 --> 00:19:58.075 My favorite example of this is while I was doing the this kind of like in the weeds codex work, like when I work with codex, I'm like steering it and going back and forth with it. 252 00:19:59.676 --> 00:20:03.177 Claude and Claude code in the desktop app using Fable. 253 00:20:04.937 --> 00:20:09.598 I had the videos were releasing attached to this launch. 254 00:20:10.398 --> 00:20:13.919 all connected through Descript and the Descript MCP. 255 00:20:14.639 --> 00:20:28.283 And Fable is just running in a loop, building out the edits for all of those videos and reviewing its work and interacting with Underlord, the Descript AI tool, because I'm not a video editor. 256 00:20:28.543 --> 00:20:33.985 Like, I'm actually really bad at it, but sometimes that falls under my responsibilities. 257 00:20:34.785 --> 00:20:37.866 And that can run in a loop so that when I go to edit the video, 258 00:20:38.426 --> 00:20:53.038 By no means has Fable and Descript created a video that is publishable, but it has gotten me like 70% of the way there while I'm steering Codex, Cloud Code and Fable and Descript have gotten it there so that I can go and I'm like, oh, I know what to do now. 259 00:20:53.138 --> 00:21:03.487 Like I see the pieces, it like, it does this crazy stuff where it takes the transcript, makes a storyboard, makes a script itself, and then like pieces the video together. 260 00:21:03.527 --> 00:21:07.070 So I just have to do like a few tiny things to get us to a final product. 261 00:21:07.902 --> 00:21:14.303 You already know how AI is changing how everyday work gets done, how much ground you can cover, and how fast a team can scale. 262 00:21:14.564 --> 00:21:19.185 To stay ahead, you need tools that give you a competitive advantage built for this new era. 263 00:21:19.325 --> 00:21:21.665 Adio is the CRM for the agent-native world. 264 00:21:22.025 --> 00:21:29.867 It meets you where you work, compounds every customer signal into context, and then acts on it across your pipeline to let you move at unmatched speed and scale. 265 00:21:30.027 --> 00:21:34.168 With agents and automations for every job, Adio orchestrates your work around the clock. 266 00:21:34.508 --> 00:21:36.409 We use it internally at Every and we love it. 267 00:21:36.549 --> 00:21:38.710 It's built to handle the scale of your workloads. 268 00:21:38.971 --> 00:21:45.154 It's extensible with an API and MCP access and is built with infrastructure to keep up with your most ambitious agents. 269 00:21:45.494 --> 00:21:50.677 It's loved by high growth startups like Granola, Modal, Whisperflow, and Every. 270 00:21:51.018 --> 00:21:52.839 Adio runs the work behind EveryWin. 271 00:21:53.199 --> 00:21:54.980 That's Adio, the agentic CRM. 272 00:21:55.200 --> 00:21:58.982 Go to adio.com slash every and get 15% off your first year. 273 00:21:59.343 --> 00:22:01.404 That's adio.com slash every. 274 00:22:01.724 --> 00:22:02.945 And now back to the episode. 275 00:22:03.712 --> 00:22:12.917 I think the thing that I love about the builder pack specifically is I feel like a lot of the time at every we're telling people like go build, go build. 276 00:22:12.977 --> 00:22:14.658 It's the best time in the world to build. 277 00:22:14.678 --> 00:22:15.599 There's no excuses. 278 00:22:16.059 --> 00:22:17.320 Be the builder you want to be. 279 00:22:17.980 --> 00:22:18.980 And that's great. 280 00:22:19.921 --> 00:22:28.906 But how it's, well, one is how, which is like, you should subscribe to every we will teach you how, but two is this stuff is expensive. 281 00:22:31.383 --> 00:22:37.487 the stack that you use, Austin, the stack that you use, Yash, Douglas, myself, it's very expensive. 282 00:22:37.507 --> 00:22:41.590 We spend a lot of money at every on AI and credits. 283 00:22:42.471 --> 00:22:49.696 And last night we had an event in the office and a friend of mine's younger brother, I invited him to come. 284 00:22:49.736 --> 00:22:50.456 He's an engineer. 285 00:22:50.997 --> 00:22:55.920 And he's trying to figure out how to get a job as an engineer right now. 286 00:22:56.080 --> 00:22:58.762 Even though he is an engineer, he's really struggling to get a job. 287 00:22:59.833 --> 00:23:02.234 And he's not using AI at all. 288 00:23:02.514 --> 00:23:03.795 Yeah. 289 00:23:03.815 --> 00:23:07.917 And I introduced him to some people that were like telling them how they work. 290 00:23:08.977 --> 00:23:11.438 And then at the end of it, he was like super excited. 291 00:23:11.598 --> 00:23:17.661 And then these people were telling them like how much money their companies enable them to spend on AI. 292 00:23:17.901 --> 00:23:21.102 Some guy, you know, he's like a single engineer, spent 30 grand last month. 293 00:23:21.903 --> 00:23:28.626 And this guy like, you know, I could see him like visually like gulp while he was like, how am I going to, 294 00:23:29.562 --> 00:23:36.728 discover this technology when it's like prohibitively expensive as an, and I'm an individual, I'm not at a company right now. 295 00:23:37.349 --> 00:23:39.330 And the thing that I love about the builder pack is it is, 296 00:23:43.427 --> 00:23:58.495 You know, I think the codec, the OpenAI benefit is like a great example of this because you're getting three months free of OpenAI and codecs and $1,000 in overage credits. 297 00:23:59.055 --> 00:24:02.337 But the three months free includes... 298 00:24:03.339 --> 00:24:08.023 I don't know what the number is anymore, $5,000 of value. 299 00:24:08.543 --> 00:24:15.528 These subscriptions, just like our Anthropic benefit, they include so much spend inside of a small subscription. 300 00:24:17.090 --> 00:24:26.937 So, I mean, it's the same thing for basically OpenAI, Cursor, Gemini, and Anthropic, those offerings because they're model companies. 301 00:24:30.159 --> 00:24:31.460 Okay, it's one month, excuse me. 302 00:24:32.120 --> 00:24:32.941 The one month offering. 303 00:24:34.462 --> 00:24:35.823 You can use the Codex credit. 304 00:24:35.843 --> 00:24:38.745 You can use the Codex credit for three months. 305 00:24:39.206 --> 00:24:48.572 It's so much value that you then get to go experiment with this technology so that you can be the builder that you want to be. 306 00:24:49.473 --> 00:24:50.494 I use them all the time. 307 00:24:50.854 --> 00:24:57.119 My stack, I mean, the Builder Pack is basically everything that we use at every... 308 00:24:57.683 --> 00:25:01.144 Personally, I'm in OpenAI, Anthropic. 309 00:25:01.704 --> 00:25:06.726 I'm more of like a consumer of PostHog than I am like a user of like their AI credits. 310 00:25:06.746 --> 00:25:07.787 You're always in Notion. 311 00:25:08.627 --> 00:25:18.090 I'm a big Notion user because I do like a lot of ops, framer user, render, and I really like experimenting with the Flora MCP. 312 00:25:20.531 --> 00:25:23.292 So, I mean, I'm kind of all over the stack. 313 00:25:24.665 --> 00:25:34.989 My biggest use is obviously the model companies and just doing my work inside of Claude or Codex. 314 00:25:35.230 --> 00:25:43.953 I mean, ironically, a lot of these tools, almost all of these tools, if they aren't a model company themselves, I'm utilizing them through a model company. 315 00:25:43.973 --> 00:25:46.374 I'm never really ever going into their tool. 316 00:25:46.694 --> 00:25:52.457 Even Flora, which has a remarkable tool, I only ever use it through the MCP. 317 00:25:53.283 --> 00:25:54.363 Yeah. 318 00:25:54.443 --> 00:25:57.184 And it doesn't devalue those tools. 319 00:25:57.244 --> 00:26:08.247 It actually, like, to me, it incentivizes those, like, SaaS operators to be the very best at the thing they do. 320 00:26:08.267 --> 00:26:14.128 I think a lot of us went through a moment from, like, January to March where we were like, let's go. 321 00:26:14.188 --> 00:26:15.768 We're building our own CRM. 322 00:26:16.028 --> 00:26:19.109 We're building our own, like, data dashboards. 323 00:26:19.149 --> 00:26:21.250 We're going to, like, do design all ourselves. 324 00:26:23.470 --> 00:26:24.591 man, this fucking sucks. 325 00:26:24.671 --> 00:26:24.931 Right. 326 00:26:25.512 --> 00:26:33.237 And, um, when you're able to sit there and be like, you know what, I, I really trust post-dog to both run and automate my analytics. 327 00:26:33.697 --> 00:26:38.701 I really trust notion to have this like source of truth for the entire business. 328 00:26:39.021 --> 00:26:47.827 And even if I never opened it up, even if my pages and my databases look incomprehensible to a human, it doesn't really matter. 329 00:26:47.847 --> 00:26:47.967 Right. 330 00:26:48.107 --> 00:27:02.690 because when I'm sitting in Cloud Code or Codex, I can, which I do all the time, I'm like, hey, I need to make this plan, I need to do this thing, at Notion, at Slack, at PostHog, find the necessary information. 331 00:27:03.011 --> 00:27:11.333 That's one reason why this suite of tools is so powerful right now, is that the leap from 5.5 to 5.6 332 00:27:13.473 --> 00:27:29.264 came with this improvement in the model's ability to go find the context it needs to do work well, and then to maintain that context through any amount of compaction that happens as it works over a long term. 333 00:27:29.724 --> 00:27:30.624 That happens through... 334 00:27:31.485 --> 00:27:42.072 The way in which if you looked at my prompts in Codex, you would be like, I think this guy doesn't know what the hell he's doing, because I'm usually just like, hey, look at look at all this stuff. 335 00:27:42.953 --> 00:27:46.515 Create a goal for yourself and use compound engineering. 336 00:27:46.675 --> 00:27:47.356 And I'm like, go. 337 00:27:47.656 --> 00:27:49.657 It's like barely any thought or work. 338 00:27:50.018 --> 00:27:53.060 The thought or work comes from like, I've identified this is the thing to do. 339 00:27:53.820 --> 00:28:02.028 And I know that either I or my team have set up the harness that the agents can work inside of to be trusted. 340 00:28:02.908 --> 00:28:05.611 And I think to a lot of people that sounds like tough. 341 00:28:05.711 --> 00:28:06.972 It sounds like a lot of work. 342 00:28:07.152 --> 00:28:10.315 But the reason that we've gotten there from every is... 343 00:28:11.776 --> 00:28:14.197 We've done it incrementally, right? 344 00:28:14.257 --> 00:28:16.398 It's like we did one thing and it started to work. 345 00:28:16.718 --> 00:28:17.158 Okay. 346 00:28:17.578 --> 00:28:23.660 I've been trying to automate these marketing email sends for months, and it keeps getting a little bit better. 347 00:28:23.680 --> 00:28:28.101 And through compound engineering, the results keep compounding. 348 00:28:28.362 --> 00:28:32.283 So the project I work inside of keeps getting a better understanding of it. 349 00:28:33.223 --> 00:28:38.385 And it kind of goes back to like the best time to start doing this was, you know, a year ago. 350 00:28:38.486 --> 00:28:39.786 The second best time is right now. 351 00:28:40.927 --> 00:28:48.830 You can start this compounding flow right now with models that have really caught up to how quickly you can work yourself. 352 00:28:50.511 --> 00:28:50.671 Yeah. 353 00:28:50.691 --> 00:28:53.172 I'm curious to know, Douglas, what's your stack? 354 00:28:53.212 --> 00:28:55.373 Because you're the creative director behind this. 355 00:28:55.473 --> 00:28:59.655 And someone asked me, like, this branding is very different from every's branding. 356 00:28:59.775 --> 00:29:01.816 So, like, why is it green? 357 00:29:02.847 --> 00:29:05.249 I'm like, okay, I'm going to ask you. 358 00:29:05.549 --> 00:29:07.190 Yeah. 359 00:29:07.290 --> 00:29:09.652 Why is it green, Douglas? 360 00:29:10.312 --> 00:29:14.936 I think it's green partly because we haven't used green that much yet in our brand world. 361 00:29:15.076 --> 00:29:23.501 But, you know, I think what's interesting that all of you are describing and that I've learned in my short few months I've been here at Every is... 362 00:29:24.682 --> 00:29:31.404 I think language is very interesting and I find the way the model companies name themselves and their new models very interesting. 363 00:29:31.424 --> 00:29:32.684 A lot of it is very literary. 364 00:29:33.204 --> 00:29:34.604 It's, you know, Codex is a book. 365 00:29:34.644 --> 00:29:36.365 There's haiku, sonnet, fable, right? 366 00:29:36.385 --> 00:29:39.405 These are all stories or forms of putting words together. 367 00:29:39.886 --> 00:29:43.126 But the term people use for agents is orchestration. 368 00:29:44.007 --> 00:29:46.107 And it feels a lot more like music to me. 369 00:29:46.307 --> 00:29:50.248 And I'm not super musical, but I think everyone in their job 370 00:29:50.688 --> 00:29:59.952 kind of played a few instruments and it now feels like we can all take a step back without knowing how to play the rest of the instruments in the orchestra, we can conduct it. 371 00:30:00.392 --> 00:30:00.612 Right. 372 00:30:00.892 --> 00:30:10.956 And as long as we understand what, what the piece needs to sound like, and then, you know, you take that and you compound it onto, you can be conducting a lot of different orchestras at the same time. 373 00:30:11.437 --> 00:30:11.557 And 374 00:30:12.817 --> 00:30:20.280 Creative direction, I think, and kind of brand strategy is a lot of famous, you know, designers have described it as being like a maestro. 375 00:30:21.040 --> 00:30:30.504 And you have color, type, shapes, symbols, forms, words, you know, systems, photography a lot of the time, illustration styles. 376 00:30:31.104 --> 00:30:35.986 And how do you kind of conduct all of these pieces together to sing a song that sounds beautiful? 377 00:30:36.246 --> 00:30:36.426 And... 378 00:30:37.426 --> 00:30:47.555 I feel like this stack is that for working with AI, and it's applicable to a lot more than just the highly technical work. 379 00:30:47.775 --> 00:30:48.035 Right. 380 00:30:48.135 --> 00:30:50.777 So I certainly use it for knowledge work. 381 00:30:50.817 --> 00:30:56.762 And to answer your question, I do like Flora, so I can talk more about Flora because I'm probably the deepest in Flora. 382 00:30:58.140 --> 00:31:04.972 You know, I've learned here too also, and I think Austin touched on this, like what to use Claude for, what to use Codex for. 383 00:31:05.994 --> 00:31:09.780 And being able to, I think, use both of them through... 384 00:31:11.033 --> 00:31:18.876 You know, I've also built out kind of a set of marketing skills that I can use with compound engineering that really helps shorten the timeline on something like research. 385 00:31:18.916 --> 00:31:24.277 When you're trying to come up with strategy, you need to have data that backs, you know, an insight or a hunch that you have. 386 00:31:24.797 --> 00:31:28.479 Do I, do I think that the tools come up with the insight particularly well? 387 00:31:28.519 --> 00:31:35.441 Not always, sometimes they do, but you can then give it the insight and say, prove this out, you know, what direction should we be taking this? 388 00:31:35.841 --> 00:31:36.981 Here's the competitive set. 389 00:31:37.021 --> 00:31:38.582 It's really good at competitive auditing. 390 00:31:38.922 --> 00:31:40.342 especially if you build a skill for it. 391 00:31:41.043 --> 00:31:47.784 And it can compound on that and just, you can say, push more, I want pricing, I want language, I want what colors these brands use. 392 00:31:48.404 --> 00:32:02.368 And you take that, you can feed it into a system and have a really, really sharp strategic lens in like, you know, hours or less, as opposed to what used to be a several week long process, frankly, with humans researching. 393 00:32:02.988 --> 00:32:03.768 And then from there, 394 00:32:04.789 --> 00:32:17.820 If you have an eye towards what you want to create, using a tool like Flora is really helpful because again, like similar to Austin, I feel I'm not a technical designer either, but I can, I've been mood boarding for 15 years. 395 00:32:18.220 --> 00:32:26.688 You can now like productize a mood board, especially if you have the right prompt and you can use Claude to write the prompt for you, put it into Flora, right? 396 00:32:26.768 --> 00:32:28.249 Or use the MCP as Brandon does. 397 00:32:29.370 --> 00:32:32.073 and have it take a set of reference images. 398 00:32:32.633 --> 00:32:36.958 I often have it analyze the images and kind of say, like, what am I doing here? 399 00:32:37.238 --> 00:32:39.220 You know, and it'll be interesting. 400 00:32:39.680 --> 00:32:42.924 It might say something like with Builder Pack, this is very high contrast. 401 00:32:43.384 --> 00:32:48.769 You know, to your note about green, I think this is in a way our most... 402 00:32:49.730 --> 00:32:55.754 explicitly technical kind of facing audience that we've been speaking to in terms of the BuilderPack. 403 00:32:55.774 --> 00:32:59.557 Like this is for people that are really ready to start experimenting with all of these tools. 404 00:33:00.298 --> 00:33:09.884 And it feels a little bit more matrixy and digital than a lot of the more Greco-Roman and kind of heritage driven elements of the EveryBrand. 405 00:33:10.325 --> 00:33:18.611 So, you know, all of those were decisions that these tools helped us kind of land on in terms of the aesthetic of everything and also helped us design the website. 406 00:33:19.211 --> 00:33:19.431 Right. 407 00:33:19.631 --> 00:33:22.473 So it's it's pretty cool to be able to. 408 00:33:23.094 --> 00:33:28.597 It's a mind shift for me, a mindset shift of moving from playing the instrument to orchestrating. 409 00:33:29.057 --> 00:33:36.482 And when you learn how to get one group singing and playing, you move on to the next one and you can conduct lots of pieces at once. 410 00:33:36.602 --> 00:33:37.463 And that's what I find. 411 00:33:38.284 --> 00:33:43.706 you know, I'm just beginning to use, um, like have everything plug into Notion, right? 412 00:33:43.786 --> 00:33:44.406 Super helpful. 413 00:33:45.006 --> 00:33:51.369 And to Austin's point, you can just be like, look in Notion, find this thing, do this for me, you know, compound, whatever it may be. 414 00:33:51.989 --> 00:33:53.469 And it has all the relevant context. 415 00:33:53.489 --> 00:33:54.470 Cause it's been updated. 416 00:33:54.530 --> 00:33:57.411 Cause someone else on the team has automated it to update itself. 417 00:33:58.291 --> 00:34:04.073 And I think the way you work as an organization also then just gets like, you know, 418 00:34:04.402 --> 00:34:10.063 souped up to a crazy degree because we're all orchestrating at the same time and it kind of pumps. 419 00:34:10.683 --> 00:34:18.345 So yeah, it's been really exciting for me to work with these tools and apply them to, you know, it is the sandwich. 420 00:34:19.005 --> 00:34:27.527 You have to put a lot of work in at the beginning is what I've found in terms of really doing some metacognition and figuring out like, how do I think about this? 421 00:34:28.645 --> 00:34:30.367 What is my process? 422 00:34:30.627 --> 00:34:37.293 And then once you've kind of codified that, these tools can run with it and you can ask them for help. 423 00:34:38.553 --> 00:34:42.055 if you don't know why something happened, which I find very revelatory. 424 00:34:42.215 --> 00:34:44.876 Yeah, it's remarkable when people are like, well, how do I use it? 425 00:34:44.896 --> 00:34:46.577 It's like, well, what are you trying to accomplish? 426 00:34:47.237 --> 00:34:49.418 And then they say that, and I'm like, great, just say that again. 427 00:34:51.519 --> 00:34:57.621 I think a good final thing here is like, if we're... 428 00:34:58.982 --> 00:35:10.717 If we're thinking we're speaking directly to people who either like just got access to the tools in the builder pack or like thinking about it, like this has been a lot of kind of like higher level thinking about how to work with a few examples. 429 00:35:10.797 --> 00:35:16.344 Like, I think each of us saying like, say you have access to all the stuff in the builder pack and you're like. 430 00:35:16.985 --> 00:35:17.765 what do I do now? 431 00:35:18.025 --> 00:35:18.306 Right? 432 00:35:18.486 --> 00:35:29.149 Like, what would each of you recommend someone do, whether it's one specific thing to try or one like mentality approach to take? 433 00:35:29.410 --> 00:35:33.811 If someone is like a brand new builder, I think we can go around and do that. 434 00:35:35.132 --> 00:35:43.255 Um, I, I, if I was, uh, if I had just got the builder pack and I'm just like getting my feet wet right now with, with building, um, 435 00:35:45.649 --> 00:35:53.494 I think the first thing I would do is if you're like really early on, sometimes the hardest part about building is knowing what to build. 436 00:35:54.154 --> 00:36:01.819 And you can like just sit at your computer and be like, looking for a problem is the worst way to find a problem. 437 00:36:03.280 --> 00:36:06.942 Going for a walk is also like not an effective way to like, 438 00:36:07.653 --> 00:36:12.934 find a problem, you need to like, that is a habit that you can build where you can like identify problems in your life. 439 00:36:12.974 --> 00:36:15.354 Well, because usually we're just like so numb to those problems. 440 00:36:15.374 --> 00:36:26.476 So if I'm new to building and I'm new to the builder pack, the very first thing I would do is like pick something simple that I really, really love, like a product that I really love and dupe it. 441 00:36:27.876 --> 00:36:29.737 I would just make it myself. 442 00:36:31.017 --> 00:36:35.458 The very, very simplified MVP version of that and use... 443 00:36:37.475 --> 00:36:40.317 basically as many parts of the builder pack as I possibly could. 444 00:36:40.357 --> 00:36:44.160 So like I would launch it on render and use the render credits. 445 00:36:44.681 --> 00:36:55.570 I would plug in post hog so that I could actually like maybe build in the loop or use some of post hogs, traditional products where I can just like actually track how I use it, how my friends use it. 446 00:36:56.030 --> 00:37:01.975 I would build it using anthropic using Claude, using codex, using cursor, 447 00:37:03.276 --> 00:37:07.579 I might actually use some AI in that product. 448 00:37:08.719 --> 00:37:12.942 You know, even if it's a product that doesn't include AI, I might figure out how to do that. 449 00:37:13.763 --> 00:37:20.668 I might use Flora to actually, like, create some unique icons or graphics. 450 00:37:21.328 --> 00:37:22.489 But I would just dupe something. 451 00:37:22.909 --> 00:37:26.852 Because what I find when I dupe things, at least early on when I was duping, 452 00:37:28.587 --> 00:37:34.592 I would get started with the process of making it and very quickly I'd be like, I don't like that feature. 453 00:37:34.612 --> 00:37:37.435 I don't like that version of this thing. 454 00:37:37.475 --> 00:37:40.037 And I'm going to, very quickly it's not duping. 455 00:37:40.157 --> 00:37:42.940 It's like inspiration and you're off making your own thing. 456 00:37:43.981 --> 00:37:52.789 So I would, if I'm new to the builder pack, I would dupe something and I would look through the builder pack and be like, which one of these things can I actually start using in this build? 457 00:37:54.023 --> 00:37:56.805 and not question yourself for a second, just start doing it. 458 00:37:57.125 --> 00:37:58.526 I mean, that's that's like the hardest part. 459 00:37:58.546 --> 00:38:00.647 Sometimes it's just like the first the first prompt. 460 00:38:02.028 --> 00:38:14.015 Yeah, I I find that like one, I think everyone learns, learns everything in different ways, but especially like learns how to become a builder in different ways. 461 00:38:14.375 --> 00:38:21.440 I think some people really want to like understand what's happening and other people just want to like go and ship and learn from what doesn't work. 462 00:38:22.120 --> 00:38:30.263 The thing that works best for me was, okay, I have like, I actually have a lot of ideas for what I might want to do. 463 00:38:30.943 --> 00:38:41.647 Of the ideas I might want to do, let me pick the one that I'm the most excited about, which for me was this like movie app that's like Fandango for indie movies. 464 00:38:41.667 --> 00:38:42.588 I was like, this doesn't exist. 465 00:38:42.608 --> 00:38:43.128 Yeah. 466 00:38:43.248 --> 00:38:45.071 If this worked, this would make my life a lot better. 467 00:38:45.091 --> 00:38:46.233 I would be so stoked. 468 00:38:46.253 --> 00:38:51.581 Like one thing that I think is a good prompt to yourself is like, what would you be the most excited to text someone? 469 00:38:51.721 --> 00:38:53.123 Like, hey, I made this right. 470 00:38:53.504 --> 00:38:55.567 Like, what would make you feel really good to do that? 471 00:38:56.188 --> 00:38:58.611 And I would actually really encourage people to try to make 472 00:38:59.672 --> 00:39:10.318 not to necessarily make like a complex app for the same complexity, but try to make something you don't think you can and try to make an app to start because you're going to learn so much through that process. 473 00:39:10.358 --> 00:39:17.481 Like in doing that process to make this like web app that is now live that a lot of my friends use every week now. 474 00:39:18.722 --> 00:39:20.123 I never done any of this stuff before. 475 00:39:20.223 --> 00:39:23.585 And then it's taking you through like, oh, yeah, you need to connect render. 476 00:39:23.625 --> 00:39:26.306 You need to go through Google OAuth, like whatever. 477 00:39:28.247 --> 00:39:38.976 Because it's a thing that you're so passionate and excited about and you want to get to the end, it quickly starts to feel like you're playing a video game and like trying to get to the next level. 478 00:39:39.776 --> 00:39:43.520 And I do think Brandon's point about like, okay, to start, um... 479 00:39:44.160 --> 00:39:57.566 connect the agent, whether it's cursor, Claude or Codex to the tools in the Builder Pack and any tools that you have access to, to be like, you can connect it all and be like, hey, you have all this stuff, the agent will figure out where to go. 480 00:39:57.826 --> 00:40:00.067 But I think driving towards that goal of, 481 00:40:00.667 --> 00:40:05.190 I'm going to make something great that I'm like excited to text a friend like, hey, go, go try it. 482 00:40:05.930 --> 00:40:09.052 And along the way, you'll realize like, oh, it actually works. 483 00:40:09.112 --> 00:40:09.792 That's crazy. 484 00:40:09.812 --> 00:40:10.893 It's so exciting that it works. 485 00:40:11.013 --> 00:40:14.735 But like the design looks like ass, like how do I make the design better? 486 00:40:14.775 --> 00:40:16.636 And like you can sit and work with that. 487 00:40:16.676 --> 00:40:19.738 You can read every for some inspiration for design. 488 00:40:20.158 --> 00:40:22.199 You can go use it to check stuff. 489 00:40:23.380 --> 00:40:25.021 But that would be my best recommendation. 490 00:40:25.041 --> 00:40:26.902 And that's worked really, really well for me. 491 00:40:27.082 --> 00:40:28.843 And then I've learned from... 492 00:40:29.583 --> 00:40:50.064 seeing the v1 shift that the agent comes up with and being like okay that's not good enough let me figure out how to get it to a to a v2 i have a good specific one uh for marketers writers designers creative technologists uh product designers i think to brandon's point i know your problem and it's probably your portfolio 493 00:40:51.263 --> 00:40:54.945 And this is a wonderful stack to rebuild your portfolio. 494 00:40:55.005 --> 00:40:59.928 And it's something that I think everybody kind of hates their portfolio site, but you need it. 495 00:41:00.629 --> 00:41:04.091 And you, to Austin's point, probably have a dream version of it in your head. 496 00:41:04.891 --> 00:41:12.456 You can use Brandon's duping kind of strategy here, too, if you see a site that you really like and you want to try and mimic it. 497 00:41:13.076 --> 00:41:18.940 Or you can come up with something from scratch and write the brief for what you're looking for there. 498 00:41:18.980 --> 00:41:19.901 Put in the references. 499 00:41:20.721 --> 00:41:25.486 and give it to Codex or Claude connected to all of these different tools. 500 00:41:26.187 --> 00:41:29.170 And, you know, take that on as a project. 501 00:41:29.390 --> 00:41:33.394 I think it's a really enriching thing to do because most people 502 00:41:34.314 --> 00:41:39.396 have so much work that you're not liking the way you've potentially merchandised it to the world. 503 00:41:40.157 --> 00:41:43.398 And maybe you want more interactivity or different types of visuals. 504 00:41:43.978 --> 00:41:48.781 You can use these tools to create something really, really striking that you feel good about. 505 00:41:49.421 --> 00:41:54.223 And that also potentially helps you get more work or a better job or whatever else it is you're looking for. 506 00:41:54.403 --> 00:41:56.924 And it kind of also proves out that you're AI native, right? 507 00:41:57.365 --> 00:42:02.607 So I think that's a great project for anyone that's creative or has even a personal experience. 508 00:42:02.796 --> 00:42:08.419 you know, side hustle or small business that they're running, try and do something like that that's impactful right away. 509 00:42:08.439 --> 00:42:10.981 Because you can also get people responding to it. 510 00:42:11.681 --> 00:42:15.023 You know, to Austin's point, right, his app, hey, his friends use it now, right? 511 00:42:15.043 --> 00:42:18.084 People can actually use this thing, they can see it, they can tell you how great it is. 512 00:42:18.665 --> 00:42:22.687 And that's very encouraging, as you begin to work with AI, in my experience, at least. 513 00:42:23.762 --> 00:42:25.083 Yeah, that's cool. 514 00:42:25.283 --> 00:42:25.543 Yeah. 515 00:42:25.903 --> 00:42:36.048 I feel to second that, like, or to close it out, what I would do is I would use the, I would use cursor with render. 516 00:42:36.288 --> 00:42:46.313 And what I realized, my mind was blown when I used cursor cloud agents with Kimi K25, which is an open source model, which cursor improved. 517 00:42:47.394 --> 00:42:48.715 I would say dupe something. 518 00:42:49.727 --> 00:42:52.448 use cursor cloud agents and use different models. 519 00:42:53.768 --> 00:42:58.109 I feel right now, if this is what you're going to be doing, you need to find your favorite model. 520 00:42:58.509 --> 00:43:01.670 And with cloud agents, you can have 10 agents running. 521 00:43:01.910 --> 00:43:03.610 And we have like the pro plus plan. 522 00:43:03.650 --> 00:43:05.011 This is above pro. 523 00:43:05.351 --> 00:43:08.111 So you're good in terms of like spend and stuff like that. 524 00:43:08.852 --> 00:43:14.473 And I would use render to deploy it and actually see which model you like working with. 525 00:43:14.773 --> 00:43:23.159 Like I'm so picky about my models that even if a new model drops, I don't change to that because if I have some preference, I'll test it out. 526 00:43:23.780 --> 00:43:34.668 You need to have like, we have evals for like, you know, if a model is doing better or worse, you need to have your personal taste in terms of what you like and what you not dislike. 527 00:43:35.048 --> 00:43:42.914 And I think cloud agents are a very underrated way to find out like, what do you like to build and just start to feel that out. 528 00:43:44.755 --> 00:43:46.476 Cool. 529 00:43:47.457 --> 00:43:52.581 In terms of like what's next for All Access, I think we have some cool stuff coming. 530 00:43:52.601 --> 00:44:01.128 I mean, in the next few days, week, we're probably gonna drop two more partners that are pretty sick, benefits. 531 00:44:04.391 --> 00:44:11.136 And I think that like something that's really compelling for our readers I've found is 532 00:44:12.510 --> 00:44:14.230 Like now they have access to these benefits. 533 00:44:14.551 --> 00:44:21.132 You guys have access to these benefits, but like the guides on how to use each one are people love that. 534 00:44:21.172 --> 00:44:21.392 Yeah. 535 00:44:21.612 --> 00:44:32.515 So I think that like, probably what we're going to do next is for each one of these benefits, you have like amazing value that you can go capture by, by, by using them. 536 00:44:33.515 --> 00:44:39.517 But how can we pair that with a guide that you can probably just plug into one of your agents that like. 537 00:44:40.477 --> 00:44:45.739 leapfrogs you ahead with using whatever this net new technology is that you now have access to. 538 00:44:45.779 --> 00:44:52.702 So I feel like guides, like some cool camps for each one of these partners is going to be like probably something that we'll do. 539 00:44:52.722 --> 00:44:56.523 To be fair, I've never read one of our guides. 540 00:44:56.723 --> 00:45:01.445 I dropped the guide into Codex and I say like, use this to help build the next thing we're doing. 541 00:45:02.285 --> 00:45:04.446 And I would recommend everyone do the same. 542 00:45:04.546 --> 00:45:06.207 And yeah, I think the best way to think about it 543 00:45:07.328 --> 00:45:22.922 All access, but also like how to best take advantage of an every membership is that we are going to keep adding partners to the builder pack that we're excited to use when the year is up because you, you, you know, you get these as part of the yearly subscription. 544 00:45:23.662 --> 00:45:26.105 We're going to try to fill it up with more stuff that y'all are excited to use. 545 00:45:26.565 --> 00:45:30.469 And there's a lot more perks coming to get excited about that will help you build. 546 00:45:31.109 --> 00:45:31.450 Awesome. 547 00:45:31.570 --> 00:45:34.476 I think now we're handing it off to Dan's outro. 548 00:45:34.717 --> 00:45:35.779 So Dan, take it away. 549 00:45:36.340 --> 00:45:36.821 Thanks, Dan. 550 00:45:37.542 --> 00:45:37.943 Thank you. 551 00:45:46.072 --> 00:45:51.756 Oh my gosh, folks, you absolutely positively have to smash that like button and subscribe to AI and I. 552 00:45:51.976 --> 00:45:52.236 Why? 553 00:45:52.717 --> 00:45:54.878 Because this show is the epitome of awesomeness. 554 00:45:55.158 --> 00:46:02.824 It's like finding a treasure chest in your backyard, but instead of gold, it's filled with pure unadulterated knowledge bombs about chat GPT. 555 00:46:03.644 --> 00:46:11.067 Every episode is a roller coaster of emotions, insights, and laughter that will leave you on the edge of your seat, craving for more. 556 00:46:11.347 --> 00:46:12.168 It's not just a show. 557 00:46:12.708 --> 00:46:16.310 It's a journey into the future, with Dan Shipper as the captain of the spaceship. 558 00:46:17.550 --> 00:46:19.071 So do yourself a favor. 559 00:46:19.331 --> 00:46:22.612 Hit like, smash subscribe, and strap in for the ride of your life. 560 00:46:23.053 --> 00:46:28.395 And now, without any further ado, let me just say, Dan, I'm absolutely hopelessly in love with you.