WEBVTT 1 00:00:00.000 --> 00:00:04.800 If you don't have a regimented process around learning and acquiring skills, 2 00:00:04.800 --> 00:00:10.240 then I can guarantee that you're not going to get as far or as fast as you'd like to be. 3 00:00:10.240 --> 00:00:12.640 Welcome to the game where we talk about how to get more customers, 4 00:00:12.640 --> 00:00:14.640 how to make more customers, how to keep them longer, 5 00:00:14.640 --> 00:00:17.120 and the many failures and lessons we have learned along the way. 6 00:00:17.120 --> 00:00:18.400 I hope you enjoy and subscribe. 7 00:00:19.360 --> 00:00:20.160 What's going on everyone? 8 00:00:20.160 --> 00:00:20.960 Happy Tuesday. 9 00:00:20.960 --> 00:00:26.880 I wanted to counter my podcast yesterday with something hyper tactical 10 00:00:26.880 --> 00:00:28.560 that can immediately provide value to you. 11 00:00:28.560 --> 00:00:34.560 And so what I wanted to go over is a crash course on learning shit fast. 12 00:00:35.360 --> 00:00:38.240 So I think it's no mystery to many of us, 13 00:00:38.240 --> 00:00:39.440 I've seen the entrepreneurial space, 14 00:00:40.240 --> 00:00:43.440 that in order to move ahead we need to acquire skills, right? 15 00:00:43.440 --> 00:00:46.640 And so creating a process around skill acquisition, 16 00:00:46.640 --> 00:00:50.560 I think is one of the most deliberate ways that you can force growth, right? 17 00:00:51.520 --> 00:00:55.920 If there's two people who are the same age and one person as far ahead of the other, 18 00:00:55.920 --> 00:00:59.440 then it's simply because that person has acquired more skills than the other, right? 19 00:00:59.440 --> 00:01:05.120 And so if you don't have a regimented process around learning and acquiring skills, 20 00:01:05.120 --> 00:01:10.640 then I can guarantee that you're not going to get as far or as fast as you'd like to be. 21 00:01:10.640 --> 00:01:16.720 What's interesting is that a lot of things that you need to learn go from skills to character traits, 22 00:01:16.720 --> 00:01:19.680 to beliefs, and so some of those require deep work, 23 00:01:19.680 --> 00:01:21.680 which is said what I was sharing about yesterday. 24 00:01:22.240 --> 00:01:23.520 But many of you are not right there. 25 00:01:23.520 --> 00:01:25.120 Some of you guys need some of the basics. 26 00:01:25.840 --> 00:01:28.160 And I don't say basics with tongue and cheek, 27 00:01:29.200 --> 00:01:32.560 most of being an expert is never not doing the basics. 28 00:01:32.560 --> 00:01:36.000 So many times people, I remember when I was earlier on in my career, 29 00:01:36.000 --> 00:01:38.640 I'd watch guys get on stage and talk about what they were doing, 30 00:01:38.640 --> 00:01:41.120 and I was like, there's just, there's no way it's that easy. 31 00:01:41.120 --> 00:01:46.240 And as I was saying it, I was not even doing the stuff that they were saying to do, right? 32 00:01:46.240 --> 00:01:49.040 I was like, no way, it's not just simple ads and retargeting, 33 00:01:49.040 --> 00:01:50.720 it's like I was even running ads, right? 34 00:01:50.720 --> 00:01:56.560 And so, anyways, over time, I've kind of developed the process for learning skills quickly. 35 00:01:57.200 --> 00:02:03.200 And this, you know, applying this enabled me to get 99th percentile on the GMAT, 36 00:02:04.560 --> 00:02:08.800 really having no, you know, test taking experience going into it, which is above Harvard's Midscore. 37 00:02:09.520 --> 00:02:11.040 And so this really works, all right? 38 00:02:11.040 --> 00:02:13.680 This is like about as hyper-tax skills and yet, 39 00:02:13.680 --> 00:02:19.120 and one of these texts I got from Russell Brunson at the Mashamah that I was just at, right? 40 00:02:19.120 --> 00:02:22.400 And he said it off-handedly and I was like, that is really good, all right? 41 00:02:22.400 --> 00:02:26.800 So the first one I'll give you is his and then I'll give you what I've done, all right? 42 00:02:26.800 --> 00:02:30.720 So what he explained to me is that he's always told me that he always likes Audible. 43 00:02:30.720 --> 00:02:34.240 He likes listening to books, like that's how he learns, etc. 44 00:02:34.240 --> 00:02:38.720 But when we were at the event, he talked to me about how he actually does both. 45 00:02:38.720 --> 00:02:41.360 So he reads and listens to the book. 46 00:02:41.360 --> 00:02:42.880 Now some of us have done both, right? 47 00:02:42.880 --> 00:02:44.640 We've read a book and then we're like, I'm gonna listen to the Audible, 48 00:02:44.640 --> 00:02:46.320 or you listen to Audible and then you read the book. 49 00:02:46.400 --> 00:02:49.280 But it turns out you can actually do both at the same time. 50 00:02:49.280 --> 00:02:51.920 And so what that means is you put on your headphones, right? 51 00:02:51.920 --> 00:02:52.960 You turn on your Audible. 52 00:02:52.960 --> 00:02:56.800 What's nice about this is that Amazon, especially, they sync up. 53 00:02:56.800 --> 00:03:00.560 So if you listen further, if you've never bought two things on Amazon, I'd recommend it. 54 00:03:00.560 --> 00:03:04.400 But you can listen to an audio book and then where you pause, 55 00:03:04.400 --> 00:03:07.440 you can open up your Kindle and it will take you to the part 56 00:03:07.440 --> 00:03:09.280 in the book that you left off. 57 00:03:09.280 --> 00:03:11.440 Now the reason I think this is so powerful is a couple of reasons. 58 00:03:11.440 --> 00:03:13.280 One is, I'm super-added, right? 59 00:03:13.440 --> 00:03:16.640 So I'll be reading and I think I can read fairly quickly, 60 00:03:16.640 --> 00:03:19.760 but I get pulled off track really quickly too. 61 00:03:19.760 --> 00:03:24.160 So I might power through four pages and do it in a few minutes 62 00:03:24.160 --> 00:03:26.560 and then all of a sudden five minutes goes by 63 00:03:26.560 --> 00:03:27.920 because I think about something that was on the page 64 00:03:27.920 --> 00:03:29.360 and then I'm like, wait, where was I again? 65 00:03:29.360 --> 00:03:30.480 And then I have to kind of start over. 66 00:03:30.480 --> 00:03:31.520 So there's kind of this start and stop. 67 00:03:31.520 --> 00:03:32.880 And so for me, that's actually one of the biggest things 68 00:03:32.880 --> 00:03:35.120 that takes away from my reading speed. 69 00:03:35.120 --> 00:03:38.640 So what you can do, and this is what I got from him, 70 00:03:38.640 --> 00:03:42.560 is listen to the Audible at 3x, 3.5x speed. 71 00:03:42.720 --> 00:03:43.920 So it's about as fast as it goes. 72 00:03:43.920 --> 00:03:46.400 Now if you're just listening, it feels kind of weird. 73 00:03:46.400 --> 00:03:48.960 But if you're reading and listening, 74 00:03:48.960 --> 00:03:51.200 you pretty much read much faster than you talk out loud 75 00:03:51.200 --> 00:03:53.280 or most people read fast when they talk out loud. 76 00:03:53.280 --> 00:03:56.000 But when you hear the words as you're reading them, 77 00:03:56.000 --> 00:03:59.840 you get both the hearing memory and your visual memory. 78 00:03:59.840 --> 00:04:00.800 And so they kind of pair up. 79 00:04:00.800 --> 00:04:02.760 So you're actually storing the information into places. 80 00:04:02.760 --> 00:04:05.360 So it's just like an absolute learning hack. 81 00:04:05.360 --> 00:04:08.640 But realistically, the reason that I've found 82 00:04:08.640 --> 00:04:11.120 it's so beneficial is that it actually just kept me on track. 83 00:04:11.120 --> 00:04:16.960 And so very regularly, I want to stop reading. 84 00:04:16.960 --> 00:04:18.560 But the thing is, it's still dragging me on 85 00:04:18.560 --> 00:04:20.560 and it keeps my pace for me 86 00:04:20.560 --> 00:04:23.200 because I don't want to lose track with the Audible, right? 87 00:04:24.960 --> 00:04:26.160 Real quick guys, you guys already know 88 00:04:26.160 --> 00:04:28.160 that I don't run any ads on this 89 00:04:28.160 --> 00:04:29.440 and I don't sell anything. 90 00:04:29.440 --> 00:04:31.680 And so the only ask that I can ever have in you guys 91 00:04:31.680 --> 00:04:32.720 is that you help me spread the words. 92 00:04:32.720 --> 00:04:34.200 We can not more entrepreneurs, 93 00:04:34.200 --> 00:04:35.880 make more money, feed their families, 94 00:04:35.880 --> 00:04:38.280 make better products, and have better experiences 95 00:04:38.280 --> 00:04:39.920 for their employees and customers. 96 00:04:39.920 --> 00:04:42.920 And the only way we do that is if you can rate and review 97 00:04:42.920 --> 00:04:44.360 and share this podcast. 98 00:04:44.360 --> 00:04:46.920 So the single thing that I have to do is you can just leave review 99 00:04:46.920 --> 00:04:48.880 but take 10 seconds or one type of the thumb 100 00:04:48.880 --> 00:04:50.120 that it means the absolute world to me 101 00:04:50.120 --> 00:04:53.120 and more importantly, it may change the world for someone else. 102 00:04:54.880 --> 00:04:57.600 And so by doing this, I think it just, 103 00:04:57.600 --> 00:05:00.120 it also gives me an exact amount of time 104 00:05:00.120 --> 00:05:01.520 that I know that each book will take. 105 00:05:01.520 --> 00:05:02.920 So for me, I like to have it quantified. 106 00:05:02.920 --> 00:05:04.920 I'm like, okay, if I'm gonna take on this book, 107 00:05:04.920 --> 00:05:06.720 you know, this is the one that Russell recommended 108 00:05:06.720 --> 00:05:09.000 is American, Kingpin, it's a cool story. 109 00:05:09.840 --> 00:05:12.520 But it's kind of a thick book, like this is a serious book. 110 00:05:12.520 --> 00:05:14.760 And what I, but by doing this, 111 00:05:14.760 --> 00:05:16.720 I knew that this book was gonna take me exactly 112 00:05:16.720 --> 00:05:18.960 three hours and 15 minutes to read, right? 113 00:05:18.960 --> 00:05:20.840 Because the audible based on the speed 114 00:05:20.840 --> 00:05:22.560 was gonna take that long, right? 115 00:05:22.560 --> 00:05:24.360 And so then it was gonna just be like, cool, 116 00:05:24.360 --> 00:05:26.320 I'll do an hour 45 today and hour 45 tomorrow 117 00:05:26.320 --> 00:05:27.760 and I'm knocked this out, all right? 118 00:05:27.760 --> 00:05:29.960 So just really, really cool. 119 00:05:29.960 --> 00:05:31.880 And I've been using it and it's been awesome. 120 00:05:31.880 --> 00:05:34.080 So I already read a book and a half since the event, 121 00:05:34.080 --> 00:05:37.560 which I never, I really don't read that many books in general, 122 00:05:37.560 --> 00:05:39.120 which leads me to my next point. 123 00:05:40.640 --> 00:05:44.080 I mean, huge, huge pro-conant of not reading lots of books 124 00:05:44.080 --> 00:05:46.640 but reading a few books many times, right? 125 00:05:46.640 --> 00:05:47.840 And so I can't tell you the amount of times 126 00:05:47.840 --> 00:05:49.840 that I go to entrepreneur events 127 00:05:49.840 --> 00:05:52.080 or we speak at something and someone comes up 128 00:05:52.080 --> 00:05:54.400 and I'm like, oh, well, have you read this, 129 00:05:54.400 --> 00:05:55.240 have you read this? 130 00:05:55.240 --> 00:05:56.760 And they're like, oh yeah, I've read all those books. 131 00:05:56.760 --> 00:05:58.080 And I'm like, well, yeah, you're not doing it. 132 00:05:58.080 --> 00:05:58.920 We'll tell me about this 133 00:05:58.920 --> 00:06:00.320 and then they can barely even talk about 134 00:06:00.320 --> 00:06:01.360 what the book is about, right? 135 00:06:01.360 --> 00:06:03.680 They have no comprehension, right? 136 00:06:03.680 --> 00:06:06.760 They have no, it doesn't stick, right? 137 00:06:06.760 --> 00:06:08.920 And so there's no knots on the belt 138 00:06:08.920 --> 00:06:09.920 for how many books you read. 139 00:06:09.920 --> 00:06:11.160 It's about how much stuff you retain 140 00:06:11.160 --> 00:06:13.760 and how much you can ultimately apply, right? 141 00:06:13.760 --> 00:06:14.760 Of course. 142 00:06:14.760 --> 00:06:18.440 So my two kind of rules around this is, 143 00:06:18.440 --> 00:06:20.640 if in the first section of a book, 144 00:06:20.640 --> 00:06:22.560 I don't feel like I've gotten value, 145 00:06:22.560 --> 00:06:23.720 I stop reading the book. 146 00:06:23.720 --> 00:06:25.840 And it's because I used to have this thing 147 00:06:25.840 --> 00:06:26.680 where I was like, oh, I started a book, 148 00:06:26.680 --> 00:06:28.760 I can't read any other book until I finish it. 149 00:06:28.760 --> 00:06:29.840 But the route is that there's some books 150 00:06:29.840 --> 00:06:31.160 that just aren't worth reading, you know what I mean? 151 00:06:31.160 --> 00:06:32.600 If you read a blog article and you're like, 152 00:06:32.600 --> 00:06:35.040 this is just not interesting, you just skip off, right? 153 00:06:35.040 --> 00:06:36.280 And books are really no different. 154 00:06:36.320 --> 00:06:37.480 They're just written by authors, right? 155 00:06:37.480 --> 00:06:38.440 They just might not be good. 156 00:06:38.440 --> 00:06:39.280 It's possible. 157 00:06:39.280 --> 00:06:41.240 People publish stuff all the time, that's not good, right? 158 00:06:41.240 --> 00:06:44.240 And so giving yourself permission to stop reading a book 159 00:06:44.240 --> 00:06:46.120 and then on the converse of that, 160 00:06:46.120 --> 00:06:47.760 if you read a book and you're like, man, 161 00:06:47.760 --> 00:06:51.960 this is so good, read it and then turn it back 162 00:06:51.960 --> 00:06:54.440 over to the beginning and read it again. 163 00:06:54.440 --> 00:06:56.880 And turn it back over to the beginning and read it again. 164 00:06:56.880 --> 00:07:00.200 Like the second edition of expert secrets, 165 00:07:00.200 --> 00:07:03.360 I think I've read eight or nine times, right? 166 00:07:03.360 --> 00:07:05.240 The second edition of Dockham Secrets, 167 00:07:05.240 --> 00:07:07.800 now I might, I've already read the first edition five times, 168 00:07:07.800 --> 00:07:09.320 right? 169 00:07:09.320 --> 00:07:11.640 But reading the second edition was entirely new, 170 00:07:11.640 --> 00:07:12.640 by the way, if you didn't know that, 171 00:07:12.640 --> 00:07:16.360 it's totally new book, which I highly recommend you get it. 172 00:07:16.360 --> 00:07:17.840 You can go to russlesbook.com, 173 00:07:17.840 --> 00:07:19.720 I'll put the link in the thing. 174 00:07:19.720 --> 00:07:23.760 But it's russeses.exelsbook.com. 175 00:07:23.760 --> 00:07:26.200 Anyways, you can get that stuff there. 176 00:07:26.200 --> 00:07:29.480 But by doing this, my goal is that if I, 177 00:07:29.480 --> 00:07:32.320 that if the book disappears tomorrow, 178 00:07:32.320 --> 00:07:34.800 that I will know everything that's in that book, right? 179 00:07:34.800 --> 00:07:36.480 Because if you don't know what's in the book, 180 00:07:36.480 --> 00:07:38.640 there's no point in you reading another book 181 00:07:38.640 --> 00:07:40.720 that may or may not be good, may or may not be good, 182 00:07:40.720 --> 00:07:43.440 when you have a beautiful, amazing book in front of you. 183 00:07:43.440 --> 00:07:45.680 So when you do find one of those gems, right? 184 00:07:45.680 --> 00:07:47.080 And for some of you, if you're in the gym business, 185 00:07:47.080 --> 00:07:48.640 your most secret set, how they recommend you reading it, 186 00:07:48.640 --> 00:07:51.040 it's ridiculously taxable, and make you money. 187 00:07:51.040 --> 00:07:53.520 You can go to russesbook.com. 188 00:07:54.720 --> 00:07:56.440 There's my shameless blog. 189 00:07:56.440 --> 00:08:00.440 But point is that reading it over and over again 190 00:08:00.440 --> 00:08:03.640 with the objective of mastering the information so much though, 191 00:08:03.640 --> 00:08:06.440 that if there's a framework, or there's a model, 192 00:08:06.440 --> 00:08:08.920 or there's a math, or there's a script 193 00:08:08.920 --> 00:08:13.120 that's inside of the book, if you cannot bring it out on command, 194 00:08:13.120 --> 00:08:15.120 if you don't know the information, 195 00:08:15.120 --> 00:08:17.400 if you can't explain it to someone else, 196 00:08:17.400 --> 00:08:20.400 and you just gotta read the book, then you don't know it. 197 00:08:20.400 --> 00:08:23.480 And there's no point to reading another book, right? 198 00:08:23.480 --> 00:08:25.560 And what's interesting to me is that 199 00:08:25.560 --> 00:08:26.880 so many people in the religious community 200 00:08:26.880 --> 00:08:29.960 will read the Bible over and over and over and over again, right? 201 00:08:29.960 --> 00:08:32.440 Because they find it to be the source of knowledge, right? 202 00:08:32.440 --> 00:08:34.320 It's just this continuous knowledge. 203 00:08:34.320 --> 00:08:35.800 And at different times in your life, 204 00:08:35.800 --> 00:08:39.200 you pull out different lessons, right? 205 00:08:39.200 --> 00:08:42.760 Whereas a really good book, you can do the same thing. 206 00:08:42.760 --> 00:08:45.400 And so I think that many of us need to read fewer books, 207 00:08:45.400 --> 00:08:47.120 but find the absolute best books 208 00:08:47.120 --> 00:08:48.080 and read them over and over again 209 00:08:48.080 --> 00:08:49.960 until you absolutely have mastered them. 210 00:08:49.960 --> 00:08:54.480 And so those are my two greatest learning hacks 211 00:08:54.480 --> 00:08:56.560 that I've acquired in my life. 212 00:08:56.560 --> 00:08:58.440 And the latest one was just recently from Russell, 213 00:08:58.440 --> 00:09:00.480 which was awesome, doing both of those together. 214 00:09:00.480 --> 00:09:01.600 It will pull you forward, 215 00:09:01.600 --> 00:09:03.080 you'll be able to quantify how long it takes, 216 00:09:03.080 --> 00:09:04.640 and you'll be able to remember it much, much better 217 00:09:04.640 --> 00:09:06.640 because you store it in two places of your memory. 218 00:09:06.640 --> 00:09:09.000 And then for me, to add on to that, 219 00:09:09.000 --> 00:09:10.480 just do it over and over again, 220 00:09:10.480 --> 00:09:12.400 because repetition is the mother of skill. 221 00:09:12.400 --> 00:09:14.360 And for most of us, what we're trying to acquire 222 00:09:14.360 --> 00:09:16.160 is skills, and that takes repetition. 223 00:09:16.160 --> 00:09:17.560 In the beginning, it's repetition 224 00:09:17.560 --> 00:09:19.240 so that you understand the information, 225 00:09:19.240 --> 00:09:21.280 so that you can apply it 226 00:09:21.280 --> 00:09:23.160 without needing constantly referenced the book. 227 00:09:23.160 --> 00:09:24.320 All right, so anyways, 228 00:09:24.320 --> 00:09:25.320 hope that was valuable for you. 229 00:09:25.320 --> 00:09:26.480 If you're looking to acquire skills, 230 00:09:26.480 --> 00:09:28.120 which many people are, 231 00:09:28.120 --> 00:09:29.520 then I'd recommend doing that 232 00:09:29.520 --> 00:09:31.920 and go forth, talk to the world, 233 00:09:31.920 --> 00:09:33.600 and I'll catch you guys in the flip side. 234 00:09:33.600 --> 00:09:34.440 Bye!