WEBVTT

1
00:00:00.000 --> 00:00:02.400
And so right now I have two billion dollar paths.

2
00:00:02.400 --> 00:00:04.080
Almost the worst case scenario you do.

3
00:00:04.080 --> 00:00:06.160
Anything that damages your reputation is your worst fault.

4
00:00:06.160 --> 00:00:08.800
You only get one reputation and you literally can't bankrupt yourself out.

5
00:00:08.800 --> 00:00:09.280
Fuck it.

6
00:00:14.400 --> 00:00:18.160
One of the hardest decisions in entrepreneurship is deciding which path to follow.

7
00:00:18.160 --> 00:00:20.560
Especially when you have two or multiple good paths.

8
00:00:20.560 --> 00:00:24.560
I'm at a point in my career where I do have a very large decision

9
00:00:24.560 --> 00:00:27.680
that I need to commit to for multiple years and I've been spending

10
00:00:27.680 --> 00:00:30.960
basically every week an hour trying to gather more data to make the right decision.

11
00:00:30.960 --> 00:00:34.320
One of my favorite things to do when I do have big decisions is to change my environment

12
00:00:34.320 --> 00:00:35.840
and I think it happens multiple times.

13
00:00:35.840 --> 00:00:37.840
My favorite place to think is actually on planes.

14
00:00:37.840 --> 00:00:40.160
I often have very few distractions when I'm on planes

15
00:00:40.160 --> 00:00:42.400
and I quite literally get perspective.

16
00:00:42.400 --> 00:00:44.720
Like I'm flying up and I'm looking down at the earth.

17
00:00:44.720 --> 00:00:47.680
I feel like I always make really good decisions on a mini-air

18
00:00:47.680 --> 00:00:50.800
and it's actually something that I like really look forward to.

19
00:00:50.800 --> 00:00:52.800
You know what I've been waiting for since I've been married?

20
00:00:52.800 --> 00:00:53.840
Going to Chili's.

21
00:00:53.840 --> 00:00:54.720
We've bonded Chili's.

22
00:00:54.720 --> 00:00:55.920
I have like a seizure.

23
00:00:56.000 --> 00:00:58.080
Honestly, I would go because I don't mind.

24
00:00:58.080 --> 00:01:00.720
I don't care about the style of the restaurant, but I do not like their food.

25
00:01:00.720 --> 00:01:04.320
I think they have amazing chips, great salsa, and the fajitas are strong.

26
00:01:04.320 --> 00:01:06.320
I hate that you go hard on this in front of people

27
00:01:06.320 --> 00:01:08.160
because then behind the closed doors you're like, yeah, it's not that good.

28
00:01:08.160 --> 00:01:11.360
If there's any time, like in the finest averages that I go to

29
00:01:11.360 --> 00:01:14.160
that we've got to now like five times, like we'll go.

30
00:01:14.160 --> 00:01:15.440
It should be like it sucks, right?

31
00:01:15.440 --> 00:01:16.240
It sucks.

32
00:01:16.240 --> 00:01:16.880
Say it.

33
00:01:16.880 --> 00:01:17.360
Say it.

34
00:01:17.360 --> 00:01:19.440
It's not as good as the finest dining in the world.

35
00:01:19.440 --> 00:01:20.080
Just say it.

36
00:01:20.080 --> 00:01:21.200
I feel like yes, it's not as good.

37
00:01:21.200 --> 00:01:24.400
She's like, see, see, and then that's it for the rest of my life.

38
00:01:24.960 --> 00:01:27.440
You're chili's, and you get like a stomach ache from it,

39
00:01:27.440 --> 00:01:29.440
and then you're like, who are you talking about here?

40
00:01:29.440 --> 00:01:30.240
Yeah.

41
00:01:30.240 --> 00:01:31.200
Who are we talking about?

42
00:01:31.200 --> 00:01:32.400
I think you're talking to your story.

43
00:01:33.600 --> 00:01:37.280
So we just landed in San Diego, and we are going to

44
00:01:37.280 --> 00:01:41.760
Real's event, which is a big publicly traded brokerage for real estate agent.

45
00:01:41.760 --> 00:01:45.600
Our really close friend, Sharon Sravazza, the president of the company.

46
00:01:45.600 --> 00:01:46.400
He invited us out.

47
00:01:46.400 --> 00:01:47.520
We're helping him dinner with him.

48
00:01:47.520 --> 00:01:48.720
We're going to speak there tomorrow.

49
00:01:48.720 --> 00:01:52.320
I will be making a presentation to help real estate agents

50
00:01:52.320 --> 00:01:54.560
sell more houses, but it will not be about real estate.

51
00:01:54.560 --> 00:01:57.360
It'll either stock or be great before someone returns.

52
00:01:57.360 --> 00:02:00.400
But it was like, I'm just, how do I, how do I stop doing all these routines?

53
00:02:00.400 --> 00:02:02.160
I'm like, I can't even start.

54
00:02:02.160 --> 00:02:04.080
I like tried to smoke cigarettes to get a dixie to him,

55
00:02:04.080 --> 00:02:05.520
and I was like, I just, it was too hard.

56
00:02:05.520 --> 00:02:06.720
It was just too hard to stick with it.

57
00:02:06.720 --> 00:02:08.240
It's like every morning, it's like, whatever I forget.

58
00:02:14.880 --> 00:02:17.920
The hardest part about growth is that the better you get,

59
00:02:17.920 --> 00:02:21.120
the bigger you get, the bigger the opportunities are and the better they are.

60
00:02:21.200 --> 00:02:25.760
I think the easiest slittiness test is to determine how big of an opportunity

61
00:02:25.760 --> 00:02:26.880
is worth your attention.

62
00:02:26.880 --> 00:02:29.680
So right now, 10X is kind of my limit in this test.

63
00:02:29.680 --> 00:02:30.640
It's like, we're at 100.

64
00:02:30.640 --> 00:02:34.080
It's got to be a billion or more for it to be something that I want to dedicate time to.

65
00:02:34.080 --> 00:02:37.440
And so right now, I have, without considered to be two billion dollar paths,

66
00:02:37.440 --> 00:02:40.080
they're very different, relatively irreversible.

67
00:02:40.080 --> 00:02:42.160
One has potentially more upside, but more risk.

68
00:02:42.160 --> 00:02:44.640
The other one is more certain, but has lower upside.

69
00:02:44.640 --> 00:02:46.720
There's lots of things that can make a decision irreversible.

70
00:02:46.720 --> 00:02:49.440
If it's a certain percentage of your net worth or capital,

71
00:02:49.520 --> 00:02:51.040
I don't like making those kinds of bets.

72
00:02:51.040 --> 00:02:53.200
This is a quote from Trance Vata, buddy of mine,

73
00:02:53.200 --> 00:02:55.200
said, never want to bet the empire for a pot of gold.

74
00:02:55.200 --> 00:02:58.240
You bet what you have a need for something you don't have and don't need.

75
00:02:58.240 --> 00:02:59.040
It's never a good bet.

76
00:02:59.040 --> 00:03:01.120
Anything that damages your reputation is your original.

77
00:03:01.120 --> 00:03:04.720
You only get one reputation and you literally can't bankrupt yourself out of a bad reputation.

78
00:03:04.720 --> 00:03:08.560
You can't make, take reputational risk where there's only downside.

79
00:03:08.560 --> 00:03:11.040
Now, if I were to say, like, I want to support this cause,

80
00:03:11.040 --> 00:03:15.040
I might piss off some people, but it'll move me towards a different group of people.

81
00:03:15.040 --> 00:03:18.000
So then, in that case, that's a trade off more than it's a risk.

82
00:03:18.080 --> 00:03:20.560
And so that's different than what I'm talking about here.

83
00:03:20.560 --> 00:03:22.960
And then you just have time, you know, time that you can't get back.

84
00:03:23.520 --> 00:03:26.160
Now, every, every moment you spend always has the opportunity to cost

85
00:03:26.160 --> 00:03:29.120
what you could have done with that time to get a higher return.

86
00:03:29.120 --> 00:03:32.880
I think the number one presentation I have on YouTube is about that concept is

87
00:03:33.440 --> 00:03:38.480
the only base thing we have is time and we make trades for stuff.

88
00:03:38.480 --> 00:03:41.520
And so the people who are better at trading it for more stuff get more stuff.

89
00:03:41.520 --> 00:03:44.080
There was this story that Tony Robbins told that I really like,

90
00:03:44.080 --> 00:03:47.360
it just kind of illustrated this image is that like rich people

91
00:03:47.440 --> 00:03:49.040
make bets where they can't lose on either way.

92
00:03:49.040 --> 00:03:52.720
Like, so there's this guy who knows that nickels now they are made with nickel.

93
00:03:52.720 --> 00:03:56.720
Whatever the material they make nickel with is more valuable than the cost of a nickel.

94
00:03:56.720 --> 00:03:58.800
This billionaire knows has taken the nickel.

95
00:03:58.800 --> 00:04:02.160
He's putting it in storage as an investment because the day that they change

96
00:04:02.160 --> 00:04:04.960
or remove that nickel from currency because it makes no sense,

97
00:04:04.960 --> 00:04:07.360
he'll melt it and get 40% on his money.

98
00:04:07.360 --> 00:04:10.320
But there are investments that are high return low risk.

99
00:04:10.320 --> 00:04:11.680
You want to find those bets?

100
00:04:11.680 --> 00:04:12.160
How's it going?

101
00:04:12.960 --> 00:04:13.920
You're good, man. What's up?

102
00:04:14.000 --> 00:04:16.080
I'm a treasury founder.

103
00:04:16.080 --> 00:04:18.640
We just find banks in the US that literally pay the highest rates on cash.

104
00:04:18.640 --> 00:04:19.200
We'll give you your card.

105
00:04:19.840 --> 00:04:20.720
I don't have a card, man.

106
00:04:20.720 --> 00:04:21.440
I've got a big debt.

107
00:04:21.440 --> 00:04:24.400
So you're taking a picture of me and message me and then the guy who finished my

108
00:04:24.400 --> 00:04:25.360
listing we got there you go.

109
00:04:25.360 --> 00:04:27.200
Oh, we got to get a good lighting here it is.

110
00:04:27.200 --> 00:04:28.400
Dude, right now so I can tell him.

111
00:04:29.360 --> 00:04:32.880
Yeah, if we can get more cash more return on our cash we're in a hot zone.

112
00:04:32.880 --> 00:04:34.240
A hot zone of recognition.

113
00:04:34.240 --> 00:04:36.720
What's all like entrepreneurial people looks like.

114
00:04:36.720 --> 00:04:38.240
What's up with this gentleman?

115
00:04:38.240 --> 00:04:39.200
No, half measures.

116
00:04:39.200 --> 00:04:40.000
That's right.

117
00:04:40.000 --> 00:04:40.640
He knows.

118
00:04:40.720 --> 00:04:41.920
I'll tell you that story, man.

119
00:04:41.920 --> 00:04:44.000
We're running Jim launch, making a lot of money.

120
00:04:44.000 --> 00:04:46.480
I got to ask to speak at this like personal trainer conference.

121
00:04:46.480 --> 00:04:48.240
And I was like, yeah, sure, I'll talk.

122
00:04:48.240 --> 00:04:49.360
Like I wasn't being asked to speak.

123
00:04:49.360 --> 00:04:50.560
I wasn't making content like this.

124
00:04:50.560 --> 00:04:51.680
Like it wasn't like a normal.

125
00:04:51.680 --> 00:04:52.960
I was like, sure, I'll come talk.

126
00:04:52.960 --> 00:04:54.640
And I was like, so what do you want to do?

127
00:04:54.640 --> 00:04:57.440
He's like, well, I figure you just like give a lot of value and then you can

128
00:04:57.440 --> 00:04:58.960
you know, present your thing or whatever.

129
00:04:58.960 --> 00:05:00.080
And I was like, okay, cool.

130
00:05:00.080 --> 00:05:03.520
I mean, this really long presentation that was just like very, very good.

131
00:05:03.520 --> 00:05:06.880
And then at the end I had the full presentation webinar of how to

132
00:05:06.880 --> 00:05:09.360
an assault like that I used to sell it before.

133
00:05:09.360 --> 00:05:12.240
And I was like, you guys probably don't need to see all this stuff, right?

134
00:05:12.240 --> 00:05:13.360
Like, okay, you get it.

135
00:05:13.360 --> 00:05:15.040
Like, personal trainer, you know, it's important.

136
00:05:15.040 --> 00:05:16.160
You got to know how to sell.

137
00:05:16.160 --> 00:05:17.600
Got to understand the systems.

138
00:05:17.600 --> 00:05:19.360
At the end I was like, yeah, and here's the prize.

139
00:05:19.360 --> 00:05:20.000
And I dropped it.

140
00:05:20.000 --> 00:05:22.080
And I just went as fast as I could through it.

141
00:05:22.080 --> 00:05:24.240
And then I didn't even, I said it like I'm saying it right now.

142
00:05:24.240 --> 00:05:26.400
I didn't like actually say it.

143
00:05:26.400 --> 00:05:27.920
And so then I revealed the price.

144
00:05:27.920 --> 00:05:30.400
And so I did what would have been a 90 minute presentation

145
00:05:30.400 --> 00:05:32.400
pitch in like 15 minutes.

146
00:05:32.400 --> 00:05:34.160
After giving three hours plus of value,

147
00:05:34.160 --> 00:05:35.520
so I was like, this should make sense.

148
00:05:35.520 --> 00:05:38.240
I gave a shitload of value and then I'll just soft toss it, right?

149
00:05:38.240 --> 00:05:41.040
And I got so much resistance from the crowd.

150
00:05:41.040 --> 00:05:43.840
It was the biggest flop of a presentation I ever get in my entire life.

151
00:05:43.840 --> 00:05:45.440
I didn't even think I made two sales.

152
00:05:45.440 --> 00:05:46.320
I gave it as nothing, right?

153
00:05:46.320 --> 00:05:47.760
Now I had done a half measure.

154
00:05:47.760 --> 00:05:49.600
And so it's either sell or don't sell.

155
00:05:49.600 --> 00:05:50.400
Don't be in between.

156
00:05:50.400 --> 00:05:52.880
You either give value or you sell shit.

157
00:05:52.880 --> 00:05:54.080
Don't try and mix them.

158
00:05:54.080 --> 00:05:57.520
If we want to make commitments in anything or you're trying to go all in on

159
00:05:57.520 --> 00:05:59.920
a decision, one of the best ways to do that is to eliminate the

160
00:05:59.920 --> 00:06:01.760
possibility of going back on it.

161
00:06:01.760 --> 00:06:04.560
A lot of people will spend most of their lives being half in,

162
00:06:04.560 --> 00:06:07.120
half out, which to me is just not in it all.

163
00:06:07.120 --> 00:06:08.880
It just gives them an excuse to feel like they're making

164
00:06:08.880 --> 00:06:10.000
progress when they really aren't.

165
00:06:10.000 --> 00:06:12.000
There's a lot of books that talk about going pro,

166
00:06:12.000 --> 00:06:13.600
going all in, burning the boats.

167
00:06:13.600 --> 00:06:15.600
And I think they all kind of go along the same point,

168
00:06:15.600 --> 00:06:18.560
which is that sometimes you have to make a bet and be willing to be wrong,

169
00:06:18.560 --> 00:06:20.800
knowing that if you make no bet, you're guaranteed to be wrong.

170
00:06:21.440 --> 00:06:25.280
But yeah, for tomorrow, everybody there knows more about selling houses than I do.

171
00:06:25.280 --> 00:06:28.000
And my proof point of that is that they have all sold more houses than I have.

172
00:06:28.000 --> 00:06:29.840
So what am I going to teach them about selling houses, right?

173
00:06:29.840 --> 00:06:31.360
I think it would be silly for me to try and

174
00:06:31.360 --> 00:06:34.560
compete on that because there's other speakers who've both done it and been there

175
00:06:34.560 --> 00:06:36.960
more than me. So I feel like that would be a terrible position to take.

176
00:06:36.960 --> 00:06:41.120
What I am going to do is say, if I were to start, here's how I would win.

177
00:06:41.120 --> 00:06:44.240
But if selling houses means winning, it'll applaud.

178
00:06:44.240 --> 00:06:45.360
Here's my girlfriend, Riley.

179
00:06:45.360 --> 00:06:45.840
How's it going?

180
00:06:45.840 --> 00:06:46.320
Michael.

181
00:06:46.320 --> 00:06:47.280
Michael, nice to meet you.

182
00:06:47.280 --> 00:06:48.240
Sorry, my hands are cold.

183
00:06:48.240 --> 00:06:48.720
No, you're good.

184
00:06:48.720 --> 00:06:49.440
I appreciate it.

185
00:06:49.440 --> 00:06:51.040
Um, student killing the game, man.

186
00:06:51.040 --> 00:06:51.760
I appreciate it.

187
00:06:51.760 --> 00:06:52.240
Nice to meet you.

188
00:06:52.240 --> 00:06:53.520
You got some tonight.

189
00:06:53.520 --> 00:06:54.560
Nice to meet you too.

190
00:06:54.560 --> 00:06:55.520
Riley, right?

191
00:06:55.520 --> 00:06:56.240
See you guys.

192
00:06:56.240 --> 00:06:59.120
When I was in high school, I read this book called How to Make Friends Influence People.

193
00:06:59.120 --> 00:07:01.760
And I think the second chapter or something is called people by their name.

194
00:07:01.760 --> 00:07:03.120
It's their favorite word in the whole language.

195
00:07:03.120 --> 00:07:04.240
And I was like, oh, that's interesting.

196
00:07:04.240 --> 00:07:06.640
Your favorite word in the entire language is your own name.

197
00:07:06.640 --> 00:07:08.880
So you love hearing that word more than any other word.

198
00:07:08.880 --> 00:07:11.280
Well, I should say that a lot of times if somebody likes that word.

199
00:07:11.280 --> 00:07:12.880
Think about this from a leverage perspective.

200
00:07:12.880 --> 00:07:15.120
If you haven't seen somebody in a year,

201
00:07:15.120 --> 00:07:16.560
and then you show up at a conference,

202
00:07:16.560 --> 00:07:17.920
then you're like, Steve.

203
00:07:17.920 --> 00:07:18.880
And here's remember your name.

204
00:07:19.600 --> 00:07:21.040
He loses all leverage.

205
00:07:21.040 --> 00:07:22.320
You're the good guy.

206
00:07:22.320 --> 00:07:25.120
And so you have so much more leverage in the conversation for a member.

207
00:07:25.120 --> 00:07:26.080
Thank you for calling.

208
00:07:26.080 --> 00:07:28.240
It's a reservation center.

209
00:07:28.240 --> 00:07:32.240
Gotta see if I can get in there with a tank top and water sandals.

210
00:07:32.240 --> 00:07:33.440
Thank you for calling.

211
00:07:33.440 --> 00:07:34.480
Stay tall.

212
00:07:34.480 --> 00:07:35.280
Stay me speaking.

213
00:07:35.280 --> 00:07:36.400
How can we help you?

214
00:07:36.400 --> 00:07:37.280
Amy, how are you today?

215
00:07:38.080 --> 00:07:38.640
Hello, Amy.

216
00:07:38.640 --> 00:07:39.840
I'm good.

217
00:07:39.840 --> 00:07:40.320
I'm good.

218
00:07:40.320 --> 00:07:41.840
Quick question for you.

219
00:07:41.840 --> 00:07:44.400
I have a reservation at 730.

220
00:07:44.400 --> 00:07:45.600
What's the dress code?

221
00:07:45.600 --> 00:07:48.320
We don't turn anyone away unless you're working a following.

222
00:07:48.960 --> 00:07:52.640
Board shorts, wind suits, and tank tops.

223
00:07:52.640 --> 00:07:55.040
Well, if you've never turned anyone away before,

224
00:07:55.040 --> 00:07:56.240
then I might just have to risk it,

225
00:07:56.240 --> 00:07:57.520
because I can't go back to my hotel in time.

226
00:07:58.880 --> 00:08:00.000
I'll tell you.

227
00:08:00.000 --> 00:08:00.720
I'll okay.

228
00:08:00.720 --> 00:08:02.400
I'm gonna say, Amy said it was okay.

229
00:08:02.400 --> 00:08:03.840
I don't think that's a problem.

230
00:08:03.840 --> 00:08:05.840
I'll hit that center over there and let them know.

231
00:08:05.840 --> 00:08:07.040
You should be okay.

232
00:08:07.040 --> 00:08:08.080
Thank you so much, Amy.

233
00:08:08.080 --> 00:08:08.800
You're a lifesaver.

234
00:08:08.800 --> 00:08:10.320
I feel like that with the ice cream.

235
00:08:10.320 --> 00:08:12.560
So we're on our way to an ice cream shop,

236
00:08:12.560 --> 00:08:16.080
and it's closing at the time we're about to get there.

237
00:08:16.080 --> 00:08:18.640
Laylook, she was like, we should call to make sure

238
00:08:18.640 --> 00:08:20.560
that we can get in.

239
00:08:20.560 --> 00:08:22.400
And I was like, hey, how's it going?

240
00:08:22.400 --> 00:08:25.920
My wife needs ice cream on me in the dog house.

241
00:08:25.920 --> 00:08:27.440
I was like, what are the chances?

242
00:08:27.440 --> 00:08:29.200
One in a million that you guys can stay up

243
00:08:29.200 --> 00:08:30.400
in five minutes later so I can get some ice cream.

244
00:08:30.400 --> 00:08:31.200
I was like, I'll be in and out.

245
00:08:31.200 --> 00:08:33.280
I'll be the fastest ice cream man you've ever seen.

246
00:08:33.280 --> 00:08:36.400
And they're like, okay, but you just can't tell anyone.

247
00:08:36.400 --> 00:08:38.160
I was like, I'll take it to the grave,

248
00:08:38.160 --> 00:08:39.440
except for this content that I'm making right now.

249
00:08:42.240 --> 00:08:44.400
And she let us in and we got the Sundays.

250
00:08:44.400 --> 00:08:45.600
I've done a lot of phone sales,

251
00:08:45.600 --> 00:08:47.120
and I've done a lot of in-person sales.

252
00:08:47.120 --> 00:08:50.400
And there's a lot of mini skills that you learn in sales

253
00:08:50.400 --> 00:08:52.400
that are useful in every other environment

254
00:08:52.400 --> 00:08:53.920
where you need to get people to do something

255
00:08:53.920 --> 00:08:54.800
that you want them to do.

256
00:08:54.800 --> 00:08:56.560
The ideal way of doing is getting them

257
00:08:56.560 --> 00:08:58.800
to want to do the thing that you want them to do

258
00:08:58.800 --> 00:09:01.600
rather than having them feel like they are doing you a favor.

259
00:09:01.600 --> 00:09:03.760
The way that you ask, the tone that you ask,

260
00:09:03.760 --> 00:09:05.920
the last that you make, the jokes that you make,

261
00:09:05.920 --> 00:09:09.200
all of those micro things, I do those things

262
00:09:09.200 --> 00:09:12.000
so that the person on the other end feels like

263
00:09:12.000 --> 00:09:15.200
if they see me in person, it will be a positive experience.

264
00:09:15.200 --> 00:09:17.360
And they want to have that reward.

265
00:09:17.360 --> 00:09:18.960
And so they are willing to push

266
00:09:19.040 --> 00:09:22.000
or bend the rules a little bit so that I can do whatever it is

267
00:09:22.000 --> 00:09:24.240
that I'm trying to do or get into a restaurant

268
00:09:24.240 --> 00:09:25.520
or dessert or whatever it is.

269
00:09:25.520 --> 00:09:28.720
People do nice things when they're in nice moods.

270
00:09:28.720 --> 00:09:30.240
So it's like, get them in a good mood first,

271
00:09:30.240 --> 00:09:31.440
then ask for the nice thing.

272
00:09:41.920 --> 00:09:45.120
I kind of had this like process that sort of works.

273
00:09:45.120 --> 00:09:46.960
I'll like outline what I'm going to say,

274
00:09:46.960 --> 00:09:48.160
like far in advance.

275
00:09:48.160 --> 00:09:50.240
And then the day before I'll change half of it.

276
00:09:50.240 --> 00:09:53.920
Oh, we get the VIP entrance.

277
00:10:00.400 --> 00:10:02.160
And then we noticed that your presentation

278
00:10:02.160 --> 00:10:03.440
on a 300 plus slide.

279
00:10:03.440 --> 00:10:03.920
Yeah.

280
00:10:03.920 --> 00:10:05.760
I finished it like 20 minutes ago.

281
00:10:05.760 --> 00:10:06.320
Yeah, it looks good.

282
00:10:06.320 --> 00:10:06.960
Oh, it's good?

283
00:10:06.960 --> 00:10:07.440
Yeah.

284
00:10:07.440 --> 00:10:09.200
And if it doesn't, I'll survive.

285
00:10:09.200 --> 00:10:10.000
Okay.

286
00:10:10.000 --> 00:10:10.480
Okay.

287
00:10:10.480 --> 00:10:12.960
Usually I get more of my adrenaline now.

288
00:10:12.960 --> 00:10:14.240
And by the time I get on stage,

289
00:10:14.240 --> 00:10:15.920
it's like, I'm done with that kind of thing.

290
00:10:15.920 --> 00:10:18.080
It's always directly proportional to the prep.

291
00:10:18.080 --> 00:10:19.120
Yeah, this will be the first time I've

292
00:10:19.120 --> 00:10:22.320
talked about any of the stuff that I'm talking about in a keynote.

293
00:10:22.320 --> 00:10:25.040
So I love this tall boy.

294
00:10:25.040 --> 00:10:25.840
This is great.

295
00:10:26.560 --> 00:10:29.840
Get a little bit of sugar, a little bit of caffeine,

296
00:10:29.840 --> 00:10:33.840
a little bit of delicious, and a little bit of, uh,

297
00:10:33.840 --> 00:10:34.640
fuck it.

298
00:10:34.640 --> 00:10:35.280
How many people?

299
00:10:36.560 --> 00:10:37.360
Three hundred fifteen.

300
00:10:38.320 --> 00:10:39.600
I had a hundred slides.

301
00:10:40.240 --> 00:10:41.520
He is two hundred and twenty.

302
00:10:41.520 --> 00:10:42.400
I have three hundred.

303
00:10:42.400 --> 00:10:43.360
Oh my god.

304
00:10:44.240 --> 00:10:45.280
I'm looking forward to it.

305
00:10:45.280 --> 00:10:45.920
Oh, thank you.

306
00:10:45.920 --> 00:10:46.960
Have you ever done a real estate audience?

307
00:10:47.840 --> 00:10:48.960
No, I don't think so.

308
00:10:48.960 --> 00:10:50.480
I'm not, I don't talk to real estate.

309
00:10:50.480 --> 00:10:51.520
It's going to be useless for them.

310
00:10:51.520 --> 00:10:53.120
They'll be like, what a waste of an hour.

311
00:10:53.120 --> 00:10:55.040
I'm sorry, I'm sorry, it's going to be a lot of fun.

312
00:10:55.040 --> 00:10:57.440
Ah, all right, it's fucking fun, man.

313
00:10:57.440 --> 00:10:57.840
Thanks, man.

314
00:11:08.720 --> 00:11:10.240
A lot of you guys already know how to win,

315
00:11:10.240 --> 00:11:11.200
because you know how to lose.

316
00:11:11.840 --> 00:11:12.400
So flip it.

317
00:11:12.400 --> 00:11:14.640
Do you guys know how to win better than I could ever tell you?

318
00:11:14.720 --> 00:11:17.680
You measure your success by whether you completed the actions

319
00:11:17.680 --> 00:11:19.920
that would make it unreasonable that you will not fail,

320
00:11:19.920 --> 00:11:21.440
and then you succeed by default.

321
00:11:21.440 --> 00:11:24.320
And everyone here has things that they've written down for many of the talks

322
00:11:24.320 --> 00:11:27.440
of things that you want to do or want to think about or whatever.

323
00:11:27.440 --> 00:11:31.120
I would encourage you to make that a list of things that you will do,

324
00:11:31.120 --> 00:11:33.120
and then when you go back to the same condition,

325
00:11:33.120 --> 00:11:35.200
your same home, your same house, your same market,

326
00:11:35.200 --> 00:11:37.600
your same whatever, you change your behavior.

327
00:11:37.600 --> 00:11:39.200
And then that will show that you learned,

328
00:11:39.200 --> 00:11:41.840
and you took one step to becoming the person that you ultimately want to be.

329
00:11:45.600 --> 00:11:46.400
Thank you.

330
00:11:46.400 --> 00:11:46.560
Thank you.

331
00:11:46.560 --> 00:11:49.440
This stuff is all top of mind in terms of making actions

332
00:11:49.440 --> 00:11:51.600
that would make it unreasonable that I fail with a billion-dollar decision,

333
00:11:51.600 --> 00:11:53.520
is because that's actually a decision I'm making right now.

334
00:11:53.520 --> 00:11:57.360
I'm at a point in my career where I have enough what I would consider

335
00:11:57.360 --> 00:11:58.640
singles double-striples,

336
00:11:58.640 --> 00:12:02.480
that I have decided to take a bigger swing.

337
00:12:02.480 --> 00:12:04.400
I'll either win or I'll learn.

338
00:12:04.400 --> 00:12:05.040
Same as you.

339
00:12:05.040 --> 00:12:06.560
So from the bottom of our heart, Alex,

340
00:12:06.560 --> 00:12:07.760
you impact our life thing.

341
00:12:07.760 --> 00:12:08.960
Oh, man, we appreciate you.

342
00:12:08.960 --> 00:12:09.760
Oh, thank you guys.

343
00:12:09.760 --> 00:12:10.560
Thank you.

344
00:12:10.560 --> 00:12:11.120
Thank you.

345
00:12:11.120 --> 00:12:11.920
Thank you.

346
00:12:11.920 --> 00:12:13.600
All I want to do when you're first.

347
00:12:13.920 --> 00:12:16.640
0.001 of you.

348
00:12:16.640 --> 00:12:17.920
That's all I want to do.

349
00:12:18.880 --> 00:12:21.840
You can be a 100xU.

350
00:12:21.840 --> 00:12:22.560
I'm just going to stop it.

351
00:12:22.560 --> 00:12:23.600
Thank you, Alex.

352
00:12:23.600 --> 00:12:24.320
You're good.

353
00:12:24.320 --> 00:12:25.040
Chris?

354
00:12:25.040 --> 00:12:25.760
Very nice to meet you.

355
00:12:25.760 --> 00:12:26.240
Appreciate you.

356
00:12:26.240 --> 00:12:27.200
I appreciate you.

357
00:12:27.200 --> 00:12:27.840
Appreciate you.

358
00:12:27.840 --> 00:12:28.880
You're totally you, Katie.

359
00:12:28.880 --> 00:12:29.360
Yeah, sure.

360
00:12:29.360 --> 00:12:30.400
It's still trapped, bro.

361
00:12:30.400 --> 00:12:32.000
I apologize since he had about

362
00:12:32.000 --> 00:12:33.760
something to subscribe for.

363
00:12:33.760 --> 00:12:34.160
Yeah.

364
00:12:34.160 --> 00:12:35.120
It's nice to meet you.

365
00:12:35.120 --> 00:12:36.880
I'm here to see you.

366
00:12:36.880 --> 00:12:37.600
I'm going to earn that.

367
00:12:38.160 --> 00:12:39.840
I'm going to wear some day.

368
00:12:39.840 --> 00:12:40.480
Thank god.

369
00:12:40.480 --> 00:12:40.960
I appreciate it.

370
00:12:40.960 --> 00:12:41.600
It's so crazy.

371
00:12:41.600 --> 00:12:43.280
I love seeing most of the nation in the wild.

372
00:12:43.360 --> 00:12:44.240
I love the hustle.

373
00:12:44.240 --> 00:12:46.000
I love everyone coming up and and and

374
00:12:46.000 --> 00:12:47.200
sharing their their stories.

375
00:12:47.200 --> 00:12:48.480
Like that always makes my day.

376
00:12:48.480 --> 00:12:50.480
I would say though, do it in a place

377
00:12:50.480 --> 00:12:51.440
where you won't, you know,

378
00:12:51.440 --> 00:12:53.680
get put in handcuffs for sneaking in.

379
00:12:53.680 --> 00:12:55.120
Come up when you see me in public.

380
00:12:55.120 --> 00:12:56.960
If you can, I'm happy to say hi,

381
00:12:56.960 --> 00:12:57.920
take pictures, whatever.

382
00:12:57.920 --> 00:12:59.200
Don't go into areas where you're not

383
00:12:59.200 --> 00:13:01.280
supposed to go in order to try it.

384
00:13:01.280 --> 00:13:03.440
Hang out because it usually just does it end well.

385
00:13:05.680 --> 00:13:06.320
Very nice to meet you.

386
00:13:06.320 --> 00:13:07.040
Thank you so much.

387
00:13:07.040 --> 00:13:08.400
Appreciate it.

388
00:13:08.400 --> 00:13:09.600
So that was that was great.

389
00:13:09.600 --> 00:13:11.360
I did my keynote earlier in the day.

390
00:13:11.360 --> 00:13:12.240
I think people liked it.

391
00:13:13.040 --> 00:13:13.840
They may not have.

392
00:13:14.400 --> 00:13:16.160
I think they sat through regardless.

393
00:13:16.160 --> 00:13:17.120
And I think we're probably going to have

394
00:13:17.120 --> 00:13:17.760
the afternoon.

395
00:13:17.760 --> 00:13:18.400
Probably a couple of hours.

396
00:13:18.400 --> 00:13:19.360
Probably walk around.

397
00:13:19.360 --> 00:13:22.160
And then we'll head back to Las Vegas.

398
00:13:22.160 --> 00:13:23.040
Can you see that?

399
00:13:23.040 --> 00:13:24.000
Ah, you can get it.

400
00:13:24.000 --> 00:13:24.480
You can get it.

401
00:13:24.480 --> 00:13:24.640
You can get it.

402
00:13:24.640 --> 00:13:24.800
You can get it.

403
00:13:24.800 --> 00:13:25.760
You can get it.

404
00:13:25.760 --> 00:13:26.960
Yeah, you can get it.

405
00:13:26.960 --> 00:13:27.040
Can I get it.

406
00:13:27.040 --> 00:13:28.400
Can I get it for the reds?

407
00:13:28.400 --> 00:13:29.200
Is that it?

408
00:13:29.200 --> 00:13:30.800
See, I see most content.

409
00:13:31.840 --> 00:13:32.080
Yep.

410
00:13:32.880 --> 00:13:33.280
There we go.

411
00:13:38.880 --> 00:13:40.640
Back in the day when I had one on one.

412
00:13:40.640 --> 00:13:44.000
There was a one guy who I was like,

413
00:13:44.000 --> 00:13:46.400
so like, what have you done for personal improvement?

414
00:13:46.400 --> 00:13:47.280
Like, what do you, you know,

415
00:13:47.280 --> 00:13:48.800
have you days like, yeah, you know,

416
00:13:48.800 --> 00:13:49.600
it's so crazy.

417
00:13:49.600 --> 00:13:53.120
Like, I realized if I don't watch Netflix as much while I'm working,

418
00:13:53.120 --> 00:13:54.480
I get like so much more done.

419
00:13:55.120 --> 00:13:57.680
I was like, there's so many things wrong with that statement.

420
00:13:57.680 --> 00:13:58.880
You were telling me.

421
00:13:58.880 --> 00:14:02.400
Probably just like, just level one of it, you see.

422
00:14:02.400 --> 00:14:03.920
Level two of it, you see, is that like,

423
00:14:03.920 --> 00:14:06.480
you mentioned that you're doing that you were watching

424
00:14:06.480 --> 00:14:08.560
Netflix in general while you were working.

425
00:14:08.640 --> 00:14:10.320
Point three is that you didn't actually say

426
00:14:10.320 --> 00:14:11.440
you were going to stop.

427
00:14:11.440 --> 00:14:13.360
You just said that you cut back

428
00:14:14.000 --> 00:14:18.000
on how much Netflix you're watching while you were working.

429
00:14:18.000 --> 00:14:19.600
And it's just like, there's so many

430
00:14:19.600 --> 00:14:22.160
stupidities interwoven into so few words.

431
00:14:22.160 --> 00:14:23.440
I was flabbergasted.

432
00:14:23.440 --> 00:14:27.200
So you're more productive when you don't watch Netflix movies.

433
00:14:27.200 --> 00:14:32.240
And I had not as much, yeah, as much as many shows in a row

434
00:14:32.240 --> 00:14:34.480
while you're being paid at your job.

435
00:14:35.120 --> 00:14:36.240
Yeah, it's been great.

436
00:14:38.720 --> 00:14:39.840
That's pretty.

437
00:14:39.840 --> 00:14:41.040
That is pretty.

438
00:14:41.040 --> 00:14:42.240
Oh, that's crazy.

439
00:14:42.240 --> 00:14:53.120
So if you're at the crossroads between one decision

440
00:14:53.120 --> 00:14:55.120
that you're trying to choose, which is the two different paths,

441
00:14:55.120 --> 00:14:56.800
if it's the first go round,

442
00:14:56.800 --> 00:15:00.960
I would encourage you to take the lower risk path

443
00:15:00.960 --> 00:15:03.600
that has a higher chance of success if it's a business.

444
00:15:03.600 --> 00:15:06.240
There are stories of just unbelievable entrepreneurs,

445
00:15:06.320 --> 00:15:09.280
but what you don't hear is the tens of thousands of entrepreneurs

446
00:15:09.280 --> 00:15:12.160
who make that massive bet and then lose everything

447
00:15:12.160 --> 00:15:14.480
and lose five, eight years of their lives.

448
00:15:14.480 --> 00:15:16.000
If you are going to make the big swing

449
00:15:16.000 --> 00:15:18.160
and kudos to you, it's an absolutely personal decision

450
00:15:18.160 --> 00:15:20.320
for in the books, go all in, fully commit,

451
00:15:20.320 --> 00:15:22.400
eliminate alternatives, no half measures.

452
00:15:23.200 --> 00:15:27.600
Because what I can guarantee you is that if you are going after the big swing,

453
00:15:27.600 --> 00:15:31.920
the way to guarantee that it does not work is to go half in.

454
00:15:31.920 --> 00:15:34.480
So if you're going to win, make it unreasonable,

455
00:15:34.480 --> 00:15:37.760
that anything that was in your control was not controlled for it,

456
00:15:37.760 --> 00:15:40.560
and then only lose for things that were not under control.

457
00:15:40.560 --> 00:15:41.600
What do you think, Top 5?

458
00:15:41.600 --> 00:15:43.360
For me, I go matric all the time.

459
00:15:43.360 --> 00:15:45.600
I'd be willing to put Dark Knight as number two.

460
00:15:45.600 --> 00:15:47.760
It's just like he's such a good villain.

461
00:15:47.760 --> 00:15:49.600
It's just like he uses the perfect gun.

462
00:15:49.600 --> 00:15:52.400
The intro scene is just like one of the all-time best scenes ever.

463
00:15:52.400 --> 00:15:56.000
I really like slowly, but I do like gladiator.

464
00:15:56.000 --> 00:15:57.200
I think I'm also pro.

465
00:15:57.200 --> 00:15:59.600
You've got one that's not like actually heavy.

466
00:15:59.600 --> 00:16:01.040
Probably my favorite comedy.

467
00:16:01.040 --> 00:16:02.320
Fuck, nah, it's too hard.

468
00:16:02.320 --> 00:16:05.120
Forty-old Virgin, wedding crashers, super bad,

469
00:16:05.120 --> 00:16:08.480
and surprise, uh, bridesmaids.

470
00:16:08.480 --> 00:16:09.680
I cried during bridesmaids.

471
00:16:09.680 --> 00:16:10.880
It's just like I couldn't breathe.

472
00:16:10.880 --> 00:16:11.840
I was dying.

473
00:16:11.840 --> 00:16:14.960
Yeah, I mean, I went because a buddy mine had the job that I was at.

474
00:16:14.960 --> 00:16:16.880
It was like, let's go see it, and I was like, bye.

475
00:16:16.880 --> 00:16:19.840
So I like had a couple drinks and like went to the movie theater,

476
00:16:19.840 --> 00:16:21.520
and I like, it was high for better ratings,

477
00:16:21.520 --> 00:16:22.640
like there's fucking stop laughing.
