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Hey, what's going on, everybody? Happy Tuesday. I'm getting on a little early today, and it's mostly because I was eating breakfast, and I thought of this topic that I wanted to make for you, and I was like, ah, maybe a shower, and then make it, but it's all fresh on my mind.

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So I ran on my closet to get this article of clothing, which I'll talk to you about a second, and basically explain what I believe to be one of the most solid and fundamentally sound price objections that I'm aware of.

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So I don't know if the lighting is cool, but if you can see this, I'm wearing an ostrich skin jacket, and I'm wearing this because this is actually my favorite article of clothing.

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It's also the most expensive thing that I own, including all of like, well, I have like two suits, but it's the most expensive thing that I own bar none, and it's also like my most priced possession, and I just think it's like really cool, and I like it, and I thought about it for a really long time. So I went to the store, I tried it on, and I was like, ah, it's too expensive. I'm not going to buy this. You know what I mean? And I went back, and then, and the next day I came back again, because I was actually in Vegas when I bought it.

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And I tried it on again, and I was like, I don't know, I'm going to get like, it's still so much. And then finally, I was like, if I hear you talk about this thing again, I'm going to go buy it, and I was like, alright fine, so I want to go.

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And I don't know if you were like me, but the things that we spend the most money on are a lot of times the things that we care the most about, and are the things that we get excited about even thinking about, because you have this huge dopamine, this huge serotonin release that's associated with purchasing.

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People become buying addicts, because people like to buy things. And the more expensive it is, the more they enjoy buying it. And that's brain chemistry, right? Like you can't fight that.

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And so my, my, the topic today is around why you should spell sell expensive stuff. And this is hopefully something that you might want to tag some of your trainers in, or some of your sales managers in about some things that they might believe about.

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All this is too expensive. It's like, think about the last thing. So here's my question for you is, think about the last thing that you bought that was extremely expensive, or think of the thing that was the most expensive thing that you bought in the last five years, right?

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And then think about your association with that thing. Maybe it's an article of clothing, maybe it's rinsed you saved up for your car, maybe it's a stereosystem, like we all have our own flavor of thing, but there's a thing that you did a lot of research on, and they're like, I'm not really sure, I'm not really sure.

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I'm going to do it. And then you do it and you're like, and then you get in your own box and you look at it and you're like, oh my God, this thing. So for me, this and then my home gym are like the two things and I'll be, you guys are walk related this week at the home gym and just got finished.

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But those are the things that I have such positive associations with. And also a lot of time and emotion and money that's invested in it. And so you have to think about it for prospect, sort of walk in the door, right? And you have this high ticket thing.

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A lot of people like to spend that money like, this is something that's a party for them. Now here's the phrasing that I would use in light of this ostrich skin jacket example that I gave you.

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And so if Mrs. Johnson were to walk in the door and you know, you present the price and she's like, I don't know, you know, $2,500, that's a lot of money. And you're like, absolutely.

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You totally is. Let me ask you a question. What's the most expensive thing that you owe clothing wise or accessories, purse works, that's fine. What's the most expensive thing that you owe?

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And then you can say, like besides your wedding dress, if you want to, right? Because wedding dress is all this emotion behind it. But like, so she might say, I have a purse that I spent, you know, $1,200, right?

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And that's the most expensive thing. Or I have a pair of red bottom heels, just guys that fly those are like expensive heels.

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They're like a great, right? And so you're like, OK, so you have those heels, they're $1,000, right? And I'm like, yeah, OK, how many times you've worn them?

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And she might say, well, I wore them. I don't know, special occasions, probably like two or three times a year. And you're like, OK, cool. How long you own them?

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Just like three years, right? And you're like, OK, so you've worn them 10 times. So you pay $100 every time you put those shoes on because that's, that's actually how many times you've worn it.

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So like your price per wear on that is $100, right? Right? OK, so if you spend $2,500 on this, right? On this program, how many times you're going to walk outside in your body?

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Real quick, guys, you guys already know that I don't run any ads on this and I don't sell anything. And so the only ask that I can ever have

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or you guys that you help me spread the words, we can have more entrepreneurs, make more money, feed their families, make better products, and have better experiences for their employees and customers.

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And the only way we do that is if you can rate and review and share this podcast. So the single thing that I have to do is you can just leave a review,

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but take 10 seconds or one type of the thumb to the absolute world to me and more importantly, it may change the world to someone else.

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Right? So this year, let's just say this year, right? Now, just just give me one year, like I gave you three years for the shoes, but in this one year, 365, right?

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You're talking about $8, right? $100, Aware versus 8. And this one, here's the beautiful thing, is that this thing that you're going to wear, your body will make all of the rest of your wardrobe look better.

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Now, how worth it is that? And you get to live longer and hear a better example of your kids and your husband looks at you different, like all those other things, but let's just be real.

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You have your red bottoms and you pay $100 every time you wear them, but these are less than a meal, and you get to look like a bombshell every day. Is that worth it? Of course it is, right?

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And so I wanted to just juxtapose those two things. The first one is just that like people like to buy expensive stuff and the more expensive is the more excited they get about it.

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And you should not rob someone of that experience because you have your own insecurities about your own self-worth, right? Like you should not rob your prospect of the ability to spend money on something that they should and want to value, which is why they walked in the door.

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And so just because you're insecure about your pricing and about your value does not mean you should take that from them, right?

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So give them that opportunity and then here's the best part, back it up with amazing service because you now have the money to do amazing fulfillment.

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And so it's this virtuous cycle and I'm not going to get into that. But that's the first piece and the second piece is just ask someone candidly, what was the last thing you spent a bunch of money on?

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How many times do you use that once a day? Cool. Even if it's once a day, right? Think about this. Like you could break it down, like I told you the heels thing, right?

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If you want to break it down even more, she wore those things and you could break it into hours, right? So okay, so you've worn that three times. How long were those events?

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Two hours, three hours? Okay, cool. So you wear about nine hours a year, right? And you've been it for three years. So we got 27 hours of wearing in the issues.

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Cool. In one day, in one day, we will match how long you wear this body. You'll wear it when you go to work, you'll wear it when you drop your kids off, you wear it when you go to the gym, you'll wear it when you come home at night, you'll wear it when you're eating dinner with your husband, you'll wear it when you go out.

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You wear it when you go out, right? You wear it all the time. So you can break it down even more. So it's not eight dollars a day, right? Because she paid a thousand dollars for 27 hours, right?

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So I don't know what that is per hour. I don't know. Someone do the math. Four bucks an hour? No, 40 bucks an hour. There it is. Ish, right? So you're paying $40 an hour to be in those heels, right?

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Whereas with this, shit, I can do 40 divided by 365. And that's what the number is going to be in terms of what she's paying per hour by having the body that she wants, right?

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And you don't have to cover it up with clothing that's expensive because you can wear a gap t-shirt and you're going to look like a bombshell. Wouldn't that be nice? Awesome.

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So, anyways, that's a price objection that you can use if you see someone who has trouble with priorities compared to something that they understand, like heels or purse or a jacket or a dress, you know what I mean, dresses are the easiest because they only wear those like three times a year because they don't want to have the same picture that they see on Facebook twice with the same dress on, right?

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You can even make that joke in the sale. But anyways, guys, I hope you guys have an amazing Tuesday.

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Tag and sales manager in that. I think it's a great comparison that you should use. Where's the white shirt? I don't know, somewhere.

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But I think it's a great comparison that you can use to overcome price and make it real for someone.

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Anyways, have an amazing week, have an amazing Tuesday, and if you are a large person, you should take that my birthday offer.

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So, grab your time stock, sign up for legacy, become a gym lord, make lots of money, save lots of lives, a lot of people.

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Bye!