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Hey, what's going on everybody? Happy, happy Monday. I hope you guys have an amazing, amazing day.

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Um, I'll show you a quick video for you because this was on my heart and it was on my mind and I was like, man,

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I got to share this with you guys because if any of you guys have gone through this, then I want to,

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I wish, I wish someone had said this to me when I was going through it.

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So, um, for those of you who are new to this group, welcome.

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And I have a lot of people in our group who are like, man, how do I recreate the same tribe of like

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evangelical people who are like so, like, bought into, you know, a movement, right?

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And that's kind of what Jim words is. That is definitely a movement.

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Definitely. And, um, and we have a term called Singe Moments, which is it's a moment where

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something that you've heard over and over and over again in the past becomes real for you.

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So, it's not that it's new advice, but it's something that old advice that becomes real.

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And so, um, and a lot of times that old advice is correct, you just, it just wasn't real free in that

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moment, right? And so, one piece of advice that I know was Singe Moments for me was Tony Robbins says,

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you have to fall in love with your customers, right? You have to be incredibly passionate about

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the people that you serve, right? Because then you'll do anything for them and you'll work all day

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because you really want to solve their problems. Which, and I feel, um, not anxiety, I feel, uh,

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I feel like it's unfair advantage for me is that like, I love Jim owners because like, I'm a Jim

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owner. I'm serving my people like all day long, I think about how can I solve more problems

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for Jim owners? Like, how can I make Jim owners more money? You know, and I'm like, oh,

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bottom neck is automated lead nurture, solve it. Next one is bottom neck is sales. Great. We have

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our sales presentation. After that, we have, how do I get everyone to ascend? Awesome. We have

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our whole band and hope sequence. Like, all of these things are being solved so I can like,

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continue to solve problems and like, I love it, right? I dig it. You guys can feel that.

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And most people are like, well, how can I do that in my business? And here's the reality.

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Most of the people that I talk to who are in the gym business, and this might be you,

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don't care about weight loss. They don't care about children's running lives.

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And what I'm going to say right now, maybe controversial, but it'll be true.

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That's okay. And here's why. I didn't, I've never been fat. I've had a six pack of my whole life.

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And money just started coming to me from fitness because people were like, well, how do I become

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like you? Right? And so I was good at training. You know what I mean? I knew I knew what I was doing.

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And so I started getting people results. And then that's, you know, that's how it worked,

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right? The business group. And a lot of you guys are in the same boat where you're like,

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maybe you were passionate about it at one time because you went through a transformation,

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but a decade later, you're not really passionate about helping people like get to the gym.

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You know, like, oh man, Suzy missed her workout again. Like, let's, let's get motivated for her.

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Right? Like, oh, she cheated again on the weekend. Like, come on. Like, you can do this, right?

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And so maybe this is real for some of you guys, but you're like, man, I'm just not that in love with

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my customer. And so here are the options, right? Let's be real. Here are the options. You need to close

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your business. One, two, you can find an avatar that you love. So for me, I would say the only

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avatar that I really, really was passionate about in the fitness space is getting skinny guys jacked.

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I love that. I've got a bunch of testimonials around that. And if I went back in time,

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I probably would have started my gym that way. I think that's what I would have done. And I have

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an entire gym model concept around getting guys. You need to jacked. And it probably would have

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really crushed it. I don't know. And I talked to the label about this. I'm like, after this, I was

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like, I kind of want to open another gym. But anyways, she would never let me do it. Maybe. I don't

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know. Who knows? But that's besides the point. The point is, is where you're at right now.

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And so if you're like, man, I've got all these people that if you're like, man, I love transforming

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lives. I love, I love the impact. I get so excited about it. Like, I get emotional. Like, seeing

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these women get control of their lives and get confidence again. If that's you, amazing. You're

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awesome. You can turn the video. But if this not you, right? And you're like, I used to be passionate

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about it, not as much anymore. Or maybe like, or maybe you just never were like me, right? And like,

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you just kind of got it. You fell into this business. Here's the here's the here's the tentative

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solution, right? You need to be exceptional at business. And you need to position in your mind.

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You're like, OK, I'm not passionate about these customers, but I am passionate about being

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exceptional, right? I want to be amazing at whatever I do. And so that means that like, I need to be

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passionate about running an exceptional business and being an exceptional business owner, right? And

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so that means that I'm obsessive about looking at our service, looking at the product that we put

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out, like putting process in place so it's repeatable, so that scalable and so that we can have a

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consistent deliverable every single time that's exceptional, right? That people get passionate about.

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And here's here's where I'm going to I'm going to take this and here's a little story to kind of

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bring this home. Hey guys, real quick, if you're new to the podcast, I have a book on Amazon.

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It's called 100 million dollar offers that over 8,000 five star reviews and it has almost a perfect

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score. You can get it for 99 cents on Kindle. The reason I bring it up is that I put over a thousand

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hours into writing that book. And it's my biggest gift to our community. So it's my very shameless

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way of trying to get you to like me more and ultimately make more dollars to that later on in your

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business career. I can finish the part with you. So that's my give. Go check it out. Amazon and

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back to the show. So, um, friend of mine, done, um, train. He's, uh, he's in Orange County personal

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trainer and, uh, he, he's a cookie store. So he's, he's a personal trainer too. Well, good business

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guy. And, um, he opened, uh, he opened a bakery. And, uh, I'm, hopefully I'm not selling his game.

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So this is not, this is not approved by, by done by any means. But I would say this is my external

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opinion. I don't think he's really passionate about cookies and cakes, right? Like he's not like,

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he doesn't wake up all day thinking about cookies and cakes, right? He's the business guy. And so he

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cares about running an exceptional business. And there was like, besides the fact that he picked

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that thing was because he's like, they're good margins and I think I could make it work. That was

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literally, and he's like, I think I could make the scale and make it a franchise. And I was like,

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that was this whole goal. And that is this goal right now. He's doing well. But my point is,

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is that he's not, he doesn't wake up every day thinking about cookie customers, right? He doesn't.

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He wakes up every day thinking about how can I prove this business? How can I be a better business

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owner? How can I make a more exceptional product? And so sorry about the beefing the background.

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Got this trash truck. Whatever he is. What? Um, how can I make an exceptional product that people

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will rave about until their friends about that is so good that I don't even need to market, right? And he

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doesn't. In about 90 minutes, I said of his first ad campaign, we spent, I think we spent 20 bucks

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a day and he paid $3 for a human being who showed up at his door, which is insane. By the way,

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advertising for getting people to come in to eat cookies is a lot easier than getting people to

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come in and try and lose weight just before that. But anyways, it was just like a fun side thing

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for me. But uh, the point is this is that he's not that passionate about his customers, but he's

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extremely passionate about being exceptional. And so if you need a shift of like, man, I just can't

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get behind it. And you may say that you do, you may tell your team that you are, but you may not

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actually be. And what happens is we start feeling like frauds, right? And then you start not even

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trusting the own words coming out of your mouth, because and the thing is is not that you're trying

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to be decept, like purposely deceptive or deceitful, but it's like in some ways, you're just,

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you're trying to deceive yourself, right? And that's where that's where things get all janky

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in your head, because you're like, no, I am. I'm a transformer, I was making an impact and like,

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you are. And that's legit. That's real. Like you really are. But it might not be real for you.

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Right? Like, I don't know what it's like to have thigh chafing in the sun, because you're

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overweight. Like, I know what it's like to have thigh chafing because your thighs are too big

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from squats. I know what that's like. But I don't know what it's like from when you're overweight.

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You know what I mean? I'm feeling ashamed of it. I don't know what it's like to have to wear cover

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all. Like, I know what it's like to be the guy who takes your shirt off way too early and makes

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everyone feel awkward. I did that when I was in high school and I socially didn't understand how

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like social etiquette worked. I was like, I'm ripped. Y'all should take this out. Right?

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And so, so it wasn't real for me. So if this, if this resonates with you and you're like, man,

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I really wish I were more passionate or maybe you didn't want to admit it to yourself,

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maybe it's okay to admit it to yourself and just be honest and then move forward from there.

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And just say, I'm going to be exceptional at business. I'm going to run an exceptional

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business. And it's okay if you don't, if you're not like jazzed up about getting people to lose weight,

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be jazzed up about being exceptional. And rest your hat on that. Be exceptional business owner,

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be an exceptional leader, be an exceptional husband, be an exceptional person who shows up as a

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human being and run an exceptional business. Because the issue is what happens is when we fake it,

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we don't make it. Like, if you, if you try and pretend like you're motivated by that and you

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know deep down that you're not and your staff knows deep down that you're not, then it's just not

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going to, it's not going to resonate. But if you show up and you're like, listen, guys,

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we're going to run an exceptional business. We're going to be world class. We're going to have

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unbelievable customer service, right? And we're going to, and we're going to prove in that way,

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then you can be real about it. And then finally, words will sink in because people be like,

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no, that's legit. Like he really does, or she really does want to be an exceptional business owner,

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run an exceptional business and they'll believe that and you'll go from there and you'll believe

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you, which at the end of the day is the thing that's the most important is that like you know

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that you're being honest with you. So anyways, hope that resonates with some of you guys here.

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Maybe I was the only one. So that would be awkward. But if I'm not, um, drop a comment so that you

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can make everyone else feel okay. If you're like, you know what, I haven't actually been that,

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passionate about people losing weight, um, but I am passionate about owning a business. And it's

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okay. And like, like I'm like, oh, my name's Alex and I'm alcohol. It's like, hey, my name is Joe

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and, um, I don't care about weight loss, but I do care about being an exceptional business owner

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and running exceptional business because if you think about it that way, you actually serve them

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better because you're not lying. And then that way, you can make a product that you'll be proud of

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and that they will be, they will enjoy consuming. So lots of love.