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What's going on guys? Hope you guys have an amazing amazing day. So what is one of the hardest obstacles to overcome in all of selling

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Price I don't have the money, right? You hear all the time and sometimes and most a lot of times it's because

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The presale and during that the conversation leading up to the actual price

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Not enough pain was engaged. We didn't go nut like we didn't really establish enough of a need before offering a price or offering a solution

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Right, we're offering a solution to a problem that we didn't create right and so someone's gonna be like

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You know, it's not really worth it right because that's really what they're saying is it's not worth it

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It's not the amount of the money is this their money isn't worth that solution right and so I was talking to

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My friend Nick Sinek you who runs the sales team at Lady Boss weight loss and before that was in a one sales rep at sixpex for cuts

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75 man sales for doing a million plus a month

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In sales and he was doing all phone sales and we you know, he and I just always well

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We'll spit ball talk back and forth about different obstacles and stuff and he's like hey, man

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How do you what's your what's your best to overcome for this right he's like I'm talking to our team and

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We were all playing back and forth and so I was kind of just in sales mode and I remembered

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In sales mode like what I would actually say to that

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I don't have the price, you know, I don't have the money right now whatever it's right and so I call this

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We vote with our dollars. Okay. It's easiest way you can you can at least remember it and so it goes like this

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I totally understand it first. You always agree right whenever they say like hey, I can like totally understand

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You know one of the things that we found right because now you're talking pass it whenever you want to talk to someone about their

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Circumstances you never talk to them you talk about someone who's just like them in an identical circumstance yesterday

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Right, so I had a group just like you same job everything and she came in yesterday and we talked about and like at and she actually came up to the same

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Conclusion, which is that she didn't have the money to the program and so I told her a story that they made a lot of sense to me

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And it was something that really helped me when I started my fitness journey

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kind of I

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Guess makes sense of

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The time the time investment the money investment all that kind of stuff and the return on it. All right

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Might have I share it with you. Yeah, sure. Okay. Cool. So we tend to vote with our dollars about the things that we care about right

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Because I mean like we can say that we care about x1 z

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But it what really matters is where we spend our money because we really care about everything else

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There's just things that we would like to care about we don't actually care about the things we really care about we spend our dollars

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All right, and so if we want to change the things that we care about we have to change the way we vote with our dollars

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And so there was an interesting story that I

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Was actually I was with my wife and we were at Sephora or Mac or one of the makeup stores

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There's a little girl walked in front of the shoes

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she must have been 14 years old and

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She was their other friend and

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You know the the makeup lady was like you need one of these pencils and one of these other pencils and some glue and whatever

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You know like I don't pretend to know what what it was and she was fine

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but it was like basically your your makeup starter cap and

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And and she's like okay now what you guys don't understand that every month you need to start budgeting for this because

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This is something that like you're going to be spending money on regularly now, okay, and I thought that was so

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Interesting because what happened was that expenditure, right?

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And the girl was super excited about it. She was like yes

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I'm like yeah, I told her budget like I'll like and she was all in and it was because what that did was that purchase

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Marked the transition from her going from a girl to extend it excepting the new identity of a woman, right?

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And so with that new identity

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Came new priorities

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Right and so right now what we're talking about isn't going from a girl to a woman is going from a

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Woman that's unsatisfied with Kashi looks in her habits so when he is satisfied with actually looks in her habits

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Now she feels right you want to have that fit identity and so part of that identity comes with the priorities

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And where we spend our money, right? And so if we really break it down like we're talking about

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10 bucks a day, right

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Hey guys, love that you're listening to the podcast if you ever want to have the video version of this which usually has more effects more visuals more

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Graphs, you know drawn out stuff sometimes it can help hit the brain centers in different ways

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You can check out my YouTube channel. It's absolutely free to check that out if that's what you are into and if not keep enjoying the show

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What can we do because like that new identity is also going to come with other savings?

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You're not going to go out to drink as much you're not going to spend as much money on junk food not spending with money on

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Doctor visits like there's there's a lot of other things that are going along with it, right?

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That will save you money. I promise you eating chicken and rice is cheap, right?

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And and so what we need to do is basically break down that it's really just a priorities issue and so once you give them that a

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Piphany bridge

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Then you can break down the you know dollars per day, etc

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But that bridge is what shows that it's really the we vote with our dollars about the things that we care about and ultimately it's not

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A lot of times it's not a budget issue. It's a priorities issue

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You can say those were some of budget issues or priorities issue

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We have this story with a little girl and what happened is he shifted her identity and with that new identity came new priorities

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and so what we need to do for you is

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bring

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Bring these new priorities along with you so that we can solidify that identity shift so that we can get what you're looking for

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You're not just trying to lose weight right trying to become a fit or better person, right and that person

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It spends money on health since money on coaching, right so that you can be the best version of you

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Pretty big guys to struggle with the price to overcome or like it's not worth it or

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You know, that's that's really expensive. It's it's especially effective on recurring stuff fronted off

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Words are easy to sell emotionally no matter what they're like

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Even high-ticket-fronted offers, but it's the recurring that's the one especially selling eft selling memberships

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Because what you're doing is you're selling a permanent fix and so with a permanent fix comes a permanent cost

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And so a lot of people don't like confronting that rather spend $2,000 for 12 weeks

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Then it's been 150 a month for the next year, right?

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Which is why I think you should price things differently, but I'll get in time another time

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But the whole point is that if you have a permanent cost it's going to be introduced that we need to do that with an identity shift and a line priorities

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With that new identity with the new cost so hope that makes sense for you guys hope you guys have an amazing day

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Use that we've already had a bunch of guys who were in our launch and legacy program using it to some phenomenal success

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Just remember like we vote with our dollars with the things that we care about and so honestly like I had this same conversation

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You stay with a woman decided to sign up because what we realized what we realized not her right not you

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Well, we realized was that for her it wasn't a budget issue

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It was just a priority issue. And so here's a story to illustrate that right?

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And so you kind of walk through it in that way and it's an easier way of of getting to the main point

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