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You can have as much time as you want, but if you're not there, you're not potent, you're

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not able, then you can't get anything done with that time that you're supposedly allocating.

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Welcome to the Jim Secrets Podcast, where you talk about how to get more customers,

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how to make more per customer, and how to keep them longer.

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And the many failures and lessons that we have learned along the way.

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I hope you enjoy and subscribe.

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Happy Thursday. This is a little bit less common for me. I'm going to make a video,

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Argus podcast, depending on how you're consuming this.

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On a pretty pine the sky topic, and I titled this the New Entrepreneurial Building Resource

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and how you're probably leaking it. So a lot of people don't know this, but I probably,

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I would say I'm in tour four or five people on the side, not in a formal business setting in

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terms of like them paying me anything like that, but just people that have become friends that

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I've taken interest in their business, and I've helped them along. And invariably,

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and what's interesting is that the higher up you go, the less tactical the mentorship is.

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And so I've had the fortune of actually connecting and befriending my first billionaire friend,

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which is cool. And what's happened as a result of that is that I obviously obsessively look at

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what people who are doing better than me are doing. And then when I'm relaying to the people who are

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who I'm trying to help, there's this one resource that people who make a ton of money

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manage extremely well and people who do not do not. And a lot of people, I would say mistakenly

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think that the number one resource is time, right? Everyone's like time is money, time is money,

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time is money. And I would argue that that's not necessarily true. I would argue that attention

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is money. And that is the golden resource. So the billionaire friend that I have, he's actually

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been helping me on the new endeavor that we are launching to our gym lords soon, which I think

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will change the industry. And anyways, he's been helping me with that stuff. But like here's an

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example. On his phone, his phone does not ring unless you are already in contact that has been

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whitelisted. His phone doesn't ring. He's impossible to reach, right? And the more successful,

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the more the larger your company grows, the more you scale, the more you need to scale,

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and the more to scale you, because you do have a finite amount of attention. And so what happens

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is you have to decrease all of the other things in your life that drain attention because you can

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have as much time as you want. But if you're not there, you're not potent, you're not able,

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then you can't get anything done at that time that you're supposedly allocating, which is why a lot

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of people end up in this in between state of always everywhere and at the same time nowhere,

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right? And so they're everywhere, but they're not paying attention to anything. And that's,

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and the reason that it's difficult to focus is because entrepreneurs, the character trait that

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made us into entrepreneurs is that we're go getters, we're risk averse, we're creators,

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we're innovators, we're builders, right? We have all of those traits. But the difficulty is

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is that the thing that gets you from zero to one is not the thing that gets you from one to two,

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right? And so one of the, the reason that you have to totally morph and why you have to be a

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growth oriented individual is because you have to change your own individual character traits in

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order to progress as a business owner. And so like I said, the things that got you here are not

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the things that are going to get you there. The things that got you here, which is your own internal

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skills, are not the things that you need to pass on to other people. So the only way that you

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were able to grow your business at a certain point is by growing other people, right? And the only

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way you can do that is if you have the attention and the bandwidth in order to do so. And that's why

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if you look at a business owner and like the more I obsess on looking at billionaires and people

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who are doing better than we are, is I look at how quiet and how clean they keep their space.

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And I mean that both in a literal sense that like they're surroundings, they're office,

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their house, their homes, their cell phone, their computers, right? It's quiet, right? Everything,

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like it's pristine. And when you talk to these people, there's a certain amount of

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tranquility that's there. And they just have very low tolerance. And it's not that they're trying

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to be impatient with you or impatient with the world. It's just that they understand that they have

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they're operating at such a high level that there's so many things that are demanding of their

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time and attention that they just like they can't. And so they have to forcibly remove themselves

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from so many different situations. And I'm going to give you an example like

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I'm trying to think of a good one that happened recently. So man, I don't want to use that one.

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Okay, so one of the people that I'm I'm somewhat mentoring, right? They had they had four businesses.

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And this is something that that happens so many times it lit like like you want you want

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a hundred thousand dollar coaching. This is what happens in a hundred thousand dollar coaching

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sessions. And I'm being honest with you. What happens is someone who's coming in usually doing

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between one and three million dollars a year can't get past a certain point, right? And the

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reason they can't get past is because they only have so much attention they've

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it's spread between four or five different kicks. That's when the gym owner has four gyms and

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is making less money than they did when they had one gym because the amount of attention that they

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can allocate to one facility has gone down so much that with fixed costs they basically are breaking

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even, right? And so the same thing happens now that entrepreneur is probably making one to three

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million dollar and rose revenue but not taking anything home because they don't have the attention

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actually put on to things. And so in order to grow you need to do less. In order to grow you need

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to do less. And that comes from both delegation and also choosing what not to do. The better you get

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the better the opportunities that you have to say no to. Imagine the level of opportunities that we

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have now. I'm just being honest. So imagine how many things we could do or trying JV with or do

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a partnership with or whatever because of the distribution network that we have and the trust

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in the goodwill that we have with the gym owners that we have in our network, right? A lot. You

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know how many people cold message me like I have an opportunity for you. I'm like really you have

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an opportunity for me, right? And so the better you get the better your opportunities you have to say no

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to which is why becoming a higher and higher and higher level entrepreneur is more and more

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difficult because it requires discipline. It's not about doing more. It's about doing less because

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we innately want to do more. So doing more of your own internal character history if that was what

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it took to get to be more successful than everyone would be more successful because it would be

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something that does not take effort because that is something that we already do. It's like man,

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I artwork anyone. I've got all this work. It's cool. That gets you from zero to one. It's not going

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to get you any further than that. So stop. So stop identifying with that. It was something that I

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used to identify with. I'll I'll I'll I'll I'll I'll I'll I'll I'll I'll I'll I'll I'll I would

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like that was something that I used to think about and it was a character treat is an identity thing

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and the more you grow the more you realize that your identity needs to be fluid because what it

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needs to be is exactly what it needs to be at that given time of development because the character

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treats that I'm going to have to emphasize in a year are going to be different than the ones that

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I have to emphasize now, right? And so the skills that you need to learn like delegation leadership

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those are things that are not the things that take you in the beginning. You have to be independent.

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You have to be hustling. You have to be grinding. You have to be willing to put in the work because

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no one else will do it for you, especially if you have no capital to start, which most of the people

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who are on here are in that situation, right? And so to reel this back in, the number one thing that

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you have to be paying attention to is where you are paying your attention, right? Like you spend

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attention. That's what they call paying attention. It's because it is a resource and most people

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don't pay attention to that, right? And so one of the things that a lot of people don't know about

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me, this one's going to go along. Some of the things that a lot of people don't know about me is

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that I for nine months paid a coach to teach me one thing, which was to manage my attention,

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was to teach me how to think. And so for 90 minutes every single day, all I did was talk about what

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I was thinking about. Think about that. Every day I paid attention to one of my attention once.

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And when I did that, all of a sudden, my business blew up, right? And I realized that I had toxic

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relationships. I had toxic relationships with parents. I had toxic relationships with friends or

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pseudo friends, things that I that were taking my attention past things that I had on my mind that

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I knew I had not handled. So those are called like open loops or open cycles, right? So when you

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have something that you like, I haven't resolved this, then you need to handle that and you'll get

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that attention back because what happens is you have this bowl, this tiny little bowl of marbles

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that each of those marbles is a is a unit of attention, right? If you had to measure it. And so you

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put little marbles of attention on your childhood traumas. You put little marbles of attention on

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your marriage. You put little marbles of attention on your health. You put little marbles of attention

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on your spiritual value and then massive marbles of attention on your business. But the thing is

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that sometimes you need to quiet and collect all of these other little marbles so that you have more

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potency, more potential energy, more potentially units of attention to spend on the one thing that

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you're trying to grow, which is in this case would be your business. Real quick guys, if you can

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think about how you found this podcast, somebody probably tweeted it, told you about it, shared it on

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Instagram or something like that. The only way this grows is through word of mouth. And so I don't

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run ads. I don't do sponsorships. I don't sell anything. My only ask is that you continue to pay

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it forward. Do whoever showed you or however you found out about this podcast that you do the exact

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same thing. So if it was a review, if it was a post, if you do that, it would be in the world to

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meet and you'll throw some good karma out there for another entrepreneur.

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And what's interesting is that what happens is that things that were perceived as difficult

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become really easy. And I don't know if you've ever had this happen, but like if you were in

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college or you were in high school and you're like, hey, I can't solve this problem. This math problem

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and you were exhausted and then you go to bed and you wake up the next morning and all of a sudden

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it seems really easy. Or you're like, I don't know why I didn't see that before because attention

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gives you the ability to see, right? Like if you think about wisdom, right? Wisdom is an ability

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to see what other people cannot see, right? Two people are presented the same situation. The

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wiser person sees things that the other person does it. And how can you see better? You see better

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if you have more ability to see which comes from your most valuable resource, attention. How much

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horse start do you have? Right? And so look at the things that you have in your in your life right

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now. Like if I see someone who has a messy relationship life who's got a messy love life,

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who goes out every weekend and gets trashed, right? Like I can tell you billionaires don't do that.

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That like the whole Tony Stark vision of the entrepreneur is a farce. It's not true. Don't believe

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that. Every single billionaire, every single high level entrepreneur is quiet, unbelievably quiet.

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They keep themselves completely isolated. They have a bubble around them of of layers of

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protection. They're like like for me, it's it's me and then there's Leila and then we have

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our COO and then we have our executive assistant team because we have a team of EA's at this

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point. We have four who work the next level. There's no one who has direct access to including

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our employees. No one does. And that's because it would deserve you, you guys, our gym owners,

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if everyone had access to me. The reason that I don't respond to Facebook messages is not because

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I don't want to. It's because I literally can't. And if I did, I would be disturbing everyone

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because then my attention would be split because someone can't turn right leads in them or whatever.

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You know what I mean? Like because these little things, these little things that are perceived

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as huge issues to you in that moment because you have a little bit of attention. You you have

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so little left that everything seems like an explosion. But when you have lots of capacity,

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big problems seem small and small problems seem big and it sounds reverse because what you do is

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you start seeing that all of these things are attention drains and you just say, I don't want to

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play anymore and you stop playing. And then all of a sudden everything gets really simple because

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the only things you have to do become really simple. At our gym loads event, one of the things that

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we had to do or that I had everyone do was simply define the number that they needed to have in

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their gym, number of VFTs in order to have the lifestyle that they wanted to have. Really simple

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simple process. Most people didn't have that, right? But it's amazing what happens when you

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have clarity because it allows you to put your attention in one direction, right? And then it gives

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you a litmus test. Will this help me grow this number? Yes or no? Yes, cool. Let's do it. No,

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ignore it, right? And it takes discipline to say ignore it. It takes discipline. That's why it's hard.

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That's why most entrepreneurs aren't successful. That's why most entrepreneurs don't grow. It's because

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it's hard. It's counter intuitive. It's counter your character. And so you have to learn how to not be

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yourself in order to be the person that you want to be. And that's why that's why most people don't

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do it. And so to go ridiculously full circle on this, every time I meet with an entrepreneur and

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I tell you, I coach is probably a loose term, but I'll meet with a few handful of entrepreneurs

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on a semi-regular basis and just see how's it going. And the question that I always ask is what's

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your attention? Where's your attention? Right? And if someone comes in and they seem really scattered,

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I already know that their attention is all over the place. They're super spread. They're less

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able. So of course they can't grow their business because they don't have the very horsepower,

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the main resource that allows them to grow and push. Right? And so look at your life,

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look at your relationship with your spouse loved one, look at your habits, how you wake up,

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how you eat, how you exercise. Do you drink? Here's an example for why we stop drinking.

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All right? And it has nothing to do with any kind of like there's no religious anything

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regarding this. We stop drinking because I realized that I would drink at night on a fairly

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regular basis. Not like I always had some issue with it. I really didn't. I mean, I drink a lot,

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but I just, whatever. The point is this is that I would drink in the evenings because it would help

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me just de-stress, really unwind. But what that does is it masks the thing that is taking my attention

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that I have anxiety on. Right? And so if you need to take a drink to unwind, then it means you have

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things that you have not resolved. And so one by one, what happened is that when I stop drinking,

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everything got really loud. And so I had to face and confront the things that I had not resolved

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yet. And so in the beginning, it's the hardest. But then what happens is once you've actually

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resolved all of those things, the desire to drink goes away because you're like, well, I actually feel

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really good right now. I don't want to mess that up. And so it flips. But it took, it took probably

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six months for that to happen for me. And so I'm just giving that as an example of what,

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of what having your attention split and kind of gaining that attention back can be. So look at your

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life, look at your relationships, look at your habits. And the things that are taking your attention,

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you need to handle, complete the cycles and get the attention back so you can work on the one thing

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that you're trying to grow. And if you have side hustles and side businesses, get rid of them.

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Kill them. That's what people like. People come and they pay a ton of money to tell them, do one thing.

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And the only reason that they listen is because we make more people. And I'm telling you right now,

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that's what I would tell you. Do you want them? Focus. Do you want them? Focus.

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Sing it again. That's why most times when someone comes in, they're like, hey, I want to start

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an online business and a food prep business and whatever, right? All at the same time because one

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of them is going to take off. It doesn't work that way. All of them could take off. You could have

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a billion dollar food prep business. You could have a billion dollar gym business.

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Like your business, like having more businesses is a farce. I was talking to a gym owner the other day

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and he's like, yeah, I mean, two paychecks is better than one. And I was like, no, one fat paycheck

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is better than two. You can have a hundred million dollar roofing business, right? That just

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repairs roots. You don't need to do general contracting and also windows and also gutters and

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roofs. You can just do one thing and you really, really, really, really, really, really good at it

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and make as much money as you want. And so just bring that belief of yourself of like,

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I have to have three things in order to make more money. You know, you don't. It's not true.

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Any one thing. I had someone who's in the real estate space who was doing real estate coaching

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after her first month of being in the coaching called me up and was like, there's just not enough

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real estate agents. She was doing like $200,000 a month. And I was like, real estate agents, I was like,

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how small of a marketing micro gym owner is? I was like, you literally outnumber my market

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100 to one. And I was like, and we are out doing outpacing your revenue, 20 to one.

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Right? It's just these beliefs that we have that are silly. And I can tell you that the higher

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if you go, all of those limiting belief disappear and you just see people who operate a very high

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level, very quiet, very clean, they're like, if someone walks in the door and is any negativity,

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those people just get up and leave. Nothing personal. I just can't have that in my life, right?

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Someone complains, someone's negative, whether a traffic set, like, don't worry, I'm just going

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to get up and go. It's nothing personal, right? That's how they handle themselves. So,

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thank you guys for your attention. I hope I gave you a positive return on it. That was my intention.

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This wasn't a normal type of video that I would normally make, but it was something that was like

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on my mind. And I just had two or three calls recently where I had told people to consolidate

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their businesses, get rid of one, two or three businesses. And then within a matter of 30 days,

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two of those people had a multiple of three X on their total revenue between of what they were

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doing before within a 30 day period, just like getting their attention back. So, look at what you

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can consolidate. Lots of everyone. I appreciate you.