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I want to ask you a question that's going to make you a little bit uncomfortable.

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What if sounding smart is actually making you stupid?

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Stay with me here because this is one of those ideas that seems counterintuitive at first

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but once you see it you really can't unsee it and it explains why some people read 50

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books a year and stay broke while other people read three books and they build fortunes.

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This is about the difference between actually knowing something and just being able to talk

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about it.

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I promise you by the end of this episode you are going to realize that you don't know

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nearly as much as you think you do.

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Let me start with a story that's going to illustrate this perfectly.

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In 1918 Max Planck won the Nobel Prize in Physics for his groundbreaking work in quantum

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mechanics.

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This was one of the most brilliant minds in human history we're talking about.

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Now after winning the prize he toured all over Germany giving lectures about his work,

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same lecture, different city, night after night after night.

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Now Planck had a chauffeur who drove him to every single talk and this chauffeur, let's

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call him Hans, attended every lecture.

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He sat in the back of the room, night after night, listening to Planck explain quantum

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mechanics to a room full of professors and students.

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Now after hearing the same lecture dozens of times Hans could recite it word for word.

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He memorized the whole thing, every pause, every emphasis, every technical term.

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One night Hans says to Planck professor, you must be exhausted giving that same talk

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over and over.

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How about tonight I give the lecture and you sit in the audience.

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I know it by heart, nobody will know the difference.

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So Planck thought this was hilarious and he agreed.

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So Hans gets up on stage dressed in Planck's coat and delivers a flawless lecture.

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Perfect delivery.

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All the right scientific terms, the exact same pacing, the audience is completely captivated.

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They have no idea they're listening to a chauffeur instead of a Nobel Prize winner.

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Now the lecture ends, standing ovation, everyone's impressed, and comes a Q&amp;A session.

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So a professor in the back row stands up and asks a highly technical question about

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one of the concepts, a real question that requires actual understanding to answer.

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And Hans doesn't even flinch.

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Though missing a beat he says, I'm surprised that in an advanced city like Munich, I would

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get such an elementary question.

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In fact, I'm going to ask my chauffeur to answer it for you and then he points to Planck

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sitting in the audience.

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Now Charlie Munger loved this story.

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He told it all the time and he used it to illustrate something he called the difference

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between real knowledge and chauffeur knowledge.

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Let me break down what he meant by that because this distinction is absolutely critical.

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Real knowledge is deep, it's flexible.

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You can apply it in new contexts you've never seen before.

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You can adapt it, you can improvise with it.

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You earned it through hours of struggle, through trial and error, through actually wrestling

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with the concepts until you understood them.

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But chauffeur knowledge is performance, it's memorization, it's enough to sound impressive

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at a cocktail party or in a meeting.

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You can recite it, you can reference it, you sound smart, but the moment someone asks

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you to go deeper, the moment someone asks you a question you didn't prepare for, it

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completely collapses.

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You're exposed.

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Here's the uncomfortable truth that I need you to hear.

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First of what you think you know is chauffeur knowledge, you're drowning in it and you're

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calling it learning and it's making you worse at everything that actually matters.

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Let me show you what I mean.

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Picture two people.

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They both read the same business book, let's say it's a popular one, something everyone's

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talking about.

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Now person A highlights all the good passages as they read, they take notes in the margins

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and when they're done they post their favorite quotes on LinkedIn or Twitter, they reference

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the book in meetings, they sound brilliant, everyone's impressed with how well read they

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are.

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They read the same book, but they read it twice and then they spend a whole week trying

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to apply just one concept from that book to their actual work and they try it and it

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doesn't work quite right and they fail and then they adjust their approach and then they

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try again and then they struggle with it until they figure it out.

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Now fast forward six months, person A has read 12 more books, they can reference all of

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them, they know all the frameworks, they can drop impressive concepts and conversations,

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they sound incredibly knowledgeable.

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If you talk to them, you think wow, this person is really smart, person B has only read

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three books, total in those six months, but they've actually changed how they operate,

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they actually internalize those concepts into how they work, they've tested them against

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reality, they've made them their own.

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So let me ask you, who actually knows more?

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See, we confuse consumption with comprehension, we confuse exposure with understanding.

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We think that being able to reference something is the same as actually knowing it and it's

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not.

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So let me show you what the chauffeur approach looks like.

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You read the summaries and the highlights instead of the full book.

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You memorize impressive frameworks so you can reference them.

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You drop those references and conversations to sound smart and you contribute in meetings

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by quoting things that you've read, but you never actually test whether you understand

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any of it.

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You never try to use it, you just collect it.

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So what happens when you do this?

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You build a massive library of things that you've heard about but you can't actually use

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and you become someone who can talk about everything but can't do anything.

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Now here's what the real knowledge approach looks like.

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You read the hard way, slowly, actually thinking about what you're reading.

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You try to apply only one concept to something real.

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You fail at applying it and that failure forces you to figure out why it didn't work and

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then you rebuild your understanding based on what reality taught you and what happens

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when you do this?

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Well you know fewer things but you actually know them and you can use them and you can

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adapt them.

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They're tools in your toolkit, not just words in your vocabulary and the difference isn't

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just depth, it's resilience.

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Real knowledge holds up under pressure.

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It holds up under questioning.

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It holds up when you actually try to use it.

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Go for knowledge sounds great until someone asks you to actually do something with it and

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then it falls apart and here's what nobody talks about.

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The internet has made show for knowledge more valuable than ever before and real knowledge

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almost extinct.

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You can skim a summary, you can screenshot a quote, you can share it, you can look smart

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in about 90 seconds and if you can look smart in 90 seconds why would you spend 20 hours

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actually struggling with the concept when you can sound just as impressive with 20 minutes

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of skimming?

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And the answer is because only one of those builds your ability to actually think.

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There's another famous person I want to talk about, Richard Feynman, he was a physicist,

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one of the greatest minds of the 20th century and he had a test for whether you actually understood

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something and it's very simple.

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If you claim to understand something, explain it to a child, not using jargon, not using

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the fancy vocabulary that you memorized from the textbook in plain simple language that

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a 12 year old could follow, explain it.

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And if you can't do that, you don't understand it, you've just memorized it.

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The Feynman would give lectures on quantum physics, one of the most complex subjects in

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all of science and anyone could follow them.

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Not because he dumbed it down, he hated that phrase, but because he understood the concepts

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deeply enough to translate them into simple language, most experts can't do this.

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They hide behind terminology, they use jargon as a shield, but here's how you spot it.

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Listen to someone explain their field using nothing but industry jargon and technical terms

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that show for knowledge.

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They're reciting the lecture they memorized.

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They can't translate it into simple language because they don't actually understand the underlying

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principles.

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They know the words, but they don't know what the words mean.

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And this pattern shows up everywhere once you start looking for it.

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It could be the entrepreneur who can recite all the startup frameworks, lean startup, product

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market fit, growth loops, network effects, but they can't explain why their actual business

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is failing.

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It could be the fitness coach who's memorized all the nutrition terminology, macros, metabolic

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adaptation, insulin response, but they can't tell you why their client isn't getting

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results, right?

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It could be the investor who quotes Warren Buffett and Charlie Munger in every conversation,

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but they're losing money in the market because they never actually understood the principles

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behind those quotes.

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They just memorized the quotes and they all sound smart.

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They can all perform in conversation, but none of them can actually perform when it matters.

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Now the revelation is that real knowledge is what's left after you strip away all the

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vocabulary.

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Can you explain your expertise using only simple words?

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Can you apply your knowledge in a context you've never seen before?

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Can you teach it to someone who knows absolutely nothing about the subject?

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And if you can't do these things, you're a chauffeur.

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And the moment someone asks you a real question, something that you didn't prepare for, you're

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exposed.

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Now, Feynman learned this lesson very early.

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He tells this story about his father teaching him the difference between knowing the name

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of something and knowing something.

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He did go for walks in the woods together when Feynman was a kid and his father would

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point out a bird and say, see that bird?

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An Italian, it's called a chuto la pitada.

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In Chinese, it's called a chong long ta.

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In French, it has another name.

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But after you've learned all those names and all those languages, you know absolutely

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nothing about the bird.

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You only know what people call the bird in different places.

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That's not knowledge.

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Now that bird, if you actually watch it, you'll see it pecking at its feathers.

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It's looking for lice.

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The lice eat the proteins in the feathers.

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The bird has to get rid of them or the feathers won't work properly and it won't be able

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to fly.

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That's knowledge.

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The most people spend their lives collecting names, frameworks, concepts, terms, labels.

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And they mistake the label for the thing itself.

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And the business world is absolutely full of people who know all the names.

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They can say product market fit and network effects and compounding and asymmetric bets

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and second order thinking and they drop these terms constantly.

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But when you ask them to explain how to actually find product market fit for their specific

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product, it's silence.

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Or they just repeat the definition they memorized.

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They know the word.

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They don't know the thing.

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And this is also why AI is so dangerous, especially for learning right now.

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Because you can ask chachypetit to explain everything.

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Absolutely anything.

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And it'll give you a perfect, articulated, well structured answer.

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And you'll read it and you feel like you understand and you'll move on to the next

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thing.

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But you didn't struggle with it.

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You didn't try to apply it.

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You didn't fail and rebuild your understanding based on that failure.

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You just collected another name for a bird.

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Real knowledge comes from the gap between hearing something and actually understanding it.

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And that gap is very uncomfortable.

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It's very frustrating.

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It requires real work.

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It requires you to sit with confusion and work through it.

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Show for knowledge.

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Let's you skip that gap entirely.

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It gives you the performance without the understanding and it lets you sound smart

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without being smart.

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And every single day you choose the easy path, your ability to think actually atrophies.

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Just a little bit more.

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Alright, so how do you actually, it is great information.

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But how do you actually separate what you know from what you just memorized?

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How do you test yourself?

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Well, there's a five step process I like to call the blank page test.

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And I want you to actually do this, not just listen to it and move on.

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This is one of those things that will actually reveal truth about yourself that you're not

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going to like, which are the most powerful truth.

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The blank page test.

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Step one.

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Pick one thing you know, and I say no, in the hair quotes, choose a concept, a framework

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or a skill that you reference often.

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Sometimes you'd confidently explain this thing at a dinner party.

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Sometimes you've read about it, studied it, or maybe you've used it in your work.

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It could be a business strategy you swear by.

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It could be a mental model that you quote all the time.

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It could be a skill that you've learned, it could be a field that you claim to be an

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expert in.

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I want you to write it down.

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Write down.

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I understand blank.

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Take 30 seconds.

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Brutally honest about what you claim to know.

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This is where it gets real.

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Open a blank document on your computer, you can also use a piece of paper if you're old

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school.

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And set a timer for 10 minutes and explain that concept to somebody.

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Write it out.

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Explain that concept to someone who knows absolutely nothing about it.

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And you can only use simple words, no jargon, no industry terms, no references

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to other frameworks or concepts that they wouldn't know.

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Write it on this blank page like you're explaining it to a smart 12 year old kid.

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And the rule is, if you have to use a technical term, you must immediately define it in simple

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language right there in the explanation.

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Now, here's what this reveals.

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Real knowledge flows naturally out of you.

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You can explain it clearly without reaching for this fancy vocabulary.

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Go for knowledge, stutters.

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You'll find yourself reaching for the exact phrases that you read, trying to remember how

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someone else explained it, and you'll struggle to fill that page.

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And if you struggle, if you can't finish, if you realize that you're just stringing

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together phrases that you've heard somewhere, congratulations.

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You've just discovered that you don't actually know this, you memorized it, but you don't

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know it.

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Now, step three.

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Here's the thing about real knowledge.

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It does transfer.

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You can take a principle from one domain and apply it to something completely different.

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Show for knowledge doesn't transfer.

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It only works in the same context, exact same context where you learned it.

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So take the concept you just explained if you were able to, and now apply it to a completely

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different context than you learned it in.

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So some examples could be what you learned about compounding and investing great.

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Now apply that same relationship to relationships.

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How does compounding work in friendships?

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To understand leverage in business, apply it to learning.

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How do you create leverage and how you learn?

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If you know second order thinking from business decisions, apply it to your health choices.

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What are the second order effects of your diet?

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And this is your daily practice.

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Take one concept you learned this week.

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Force yourself to use it in three completely different contexts.

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If it only works in the original context, you learned it in.

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You didn't learn the principle.

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You memorized an example.

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Step four.

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Teach it without your notes.

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This is the ultimate test and a terrifying.

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You'll find someone who wants to learn what you know.

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Could be a friend, a colleague, someone in your family, a stranger on the internet,

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and teach it to them.

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No slides, no notes, no pulling up the article you read or the book you highlighted.

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Just you explaining it from memory and understanding.

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And here's what happens.

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If you have real knowledge, you can improvise.

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When they ask unexpected questions, you can answer them.

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You can make connections on the fly.

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You can make it clear using different examples and analogies.

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If you have show for knowledge, you panic the moment they ask something you didn't prepare for.

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You'll stumble.

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You'll say, oh, that's a good question.

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Then you can't answer it.

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You reach for your notes.

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So I want you to try to teach one thing that you learned this week to another person completely

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from memory.

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And the gaps in your explanation will reveal the gaps in your understanding with this brutal,

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crystal clear clarity.

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And this brings us to step five, the reality test.

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This is the only test that actually matters because basically everything else is just preparation

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for this.

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It's something you know, know in air quotes, know, and try to use it to solve a real problem

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in your life, not a hypothetical problem, not a case study from a book, an actual challenge

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that you're facing right now in your life or your work.

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So I'll give you a couple of examples just to get you thinking.

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Say you know how to build habits, great.

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Change one real behavior this month using only that knowledge.

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No apps, no accountability partners, no hacks, just your understanding of habit formation.

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Say you understand marketing, launch something and get a hundred real people to buy it using

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what you know.

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Say you get productivity, design your ideal week and follow it for a month without using

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any productivity apps or systems.

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And the truth is that if your knowledge can't solve real problems, it's show for knowledge.

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Reality doesn't care about what you've read.

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Reality doesn't care what books are on your shelf or what quotes you can recite.

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Reality only cares if you perform.

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And you take what you know and actually use it to change something in the world.

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That is the only test that really so every time you choose to sound smart over actually

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understanding something, it's hurting you.

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It is damaging your ability to think.

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I'm telling you right now that show for knowledge is dangerous and it starts small and it seems

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harmless.

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You read a summary instead of the full book because it's faster, you copy a framework

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instead of building your own understanding because it's easier, you reference a concept,

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you heard about instead of testing whether it's actually true because it makes you sound

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smart.

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Yeah, you get the nods in the meeting, people are impressed, you feel smart, you feel

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like you're learning, but you actually didn't learn anything.

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You just collected more names for birds and then it compounds in the wrong direction because

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show for knowledge is so much faster than real knowledge.

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It's easier, it's more efficient, you can consume ten times more content.

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You start to ask yourself, well, why would I spend 20 hours struggling with one concept

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when I can read a summary in 20 minutes and sound just as smart and conversations?

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And here's the answer, because only one of those builds your ability to actually think.

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The show for knowledge is intellectual debt.

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It's like credit card debt for your brain.

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It gives you short term credibility at the cost of long term capability.

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You sound smart today, but you're getting dumber every day you do it.

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And here's what you need to understand.

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The people who are actually winning aren't the ones who know the most terms.

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They're not the ones who've read the most books or can reference the most frameworks.

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They're the ones who deeply understand a few core principles and can apply them everywhere.

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Charlie Munger didn't read more books than everyone else, but he understood core mental

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models so deeply that he could see them playing out in completely different domains.

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He could take an idea from physics and apply it to business.

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He could take an idea from biology and apply it to investing.

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Richard Feynman, he didn't memorize more physics equations than other physicists.

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But he understood the fundamentals so well that he could rebuild any concept from first

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principles.

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He could derive complex equations on the spot because he understood what they actually

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meant.

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The chauffeur could recite Max Planck's entire lecture perfectly, word for word, but

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ask him one real question and it's over.

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He's exposed immediately.

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So ask yourself, which one are you building?

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Are you building the chauffeur?

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Are you building the Nobel Prize winner?

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You have a choice every single time you encounter some new information.

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Every single time you read an article, watch a video, attend a lecture, learn a concept.

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If two options, option one is the chauffeur knowledge path.

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You read the summaries out of the book.

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You highlight the good parts so you can reference them later.

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Post your favorite quote on social media, you drop it in conversation, it sounds smart.

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You feel good about yourself for learning something and then you immediately move on

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to the next thing.

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This path is fast, it's efficient.

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You can cover way more ground.

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You'll sound incredibly knowledgeable, but option two is real knowledge.

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You'll actually struggle with the concept.

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You take the time to really think about it.

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You try to apply it to something in your life and your real life.

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You fail at it.

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You figure out why you failed.

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You rebuild your understanding based on what you learned from the failure.

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You've actually integrated into how you think and the path is slow and it's frustrating

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and you'll cover way less ground and you'll know fewer things.

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Option one makes you sound smart at parties.

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Option two makes you dangerous in reality.

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One gives you vocabulary.

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The other gives you capability.

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One impresses people in conversations.

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The other changes outcomes in the real world.

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So my ask of you is to this week learn one thing deeply instead of 10 things shallowly.

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Like one concept, one idea, one skill, just one.

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Read about it slowly.

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Let yourself struggle with it.

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Try to use it.

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Fail.

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Adjust.

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Try again and keep working with it until you actually understand it.

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I need you to stop collecting names for birds.

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I need you to start understanding how birds actually work because the world is absolutely

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full of chauffeurs who sound brilliant in meetings and at dinner parties right up until

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the moment when someone asks them to actually drive the car.

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I hope you're one of them.
