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And I'm saying this and if this affects you I'm purposely doing it this way

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because I'm not going to help you unless we break some beliefs all right and that's what has to

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happen. Welcome to the gym secrets podcast where you talk about how to get more customers,

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how to make more per customer and how to keep them longer and the many failures and lessons

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that we have learned along the way. I hope you enjoy and subscribe.

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What's going on everyone? Happy Wednesday. Hope you guys are having a smashing

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mid of week. Saw a bunch of sales coming through so good on that. I want to tell you a story

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that will hopefully break some of your beliefs and I think will be one of the reasons that you

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like if you can internalize the story this may be the way that you get to your figures or seven

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figures if that is your goal. When I started in the information marketing agency world,

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Layla and I were dating. At that time I had six gyms that I was that I owned. I had

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gym launch which was a done for you sales and marketing system where we'd fly out and launch

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other people's gyms and I had a dentist agency where I would generate leads for dentists

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and I had a chiropractic agency where I generated leads for chiropractors and guess what?

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I made no money. The reason I made no money is because I could not focus on anything

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and so what happened there was I developed an initial set of skills sales and marketing

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and then immediately saw this whole new world of opportunity that was in front of me but what I

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had not developed yet was the character trait to associate with the skill which was discipline and

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focus and because of that my lack of character I was not able to reap the rewards or the fruits

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of the skill set that I had acquired and so what ended up happening was probably one of the hardest

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year and a half of my life. I ended up having I sold five of the six gyms. I just shut one of them

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down. A partner stole all the money from the sale of those gyms. I had the gym launch that started

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happening was working and then all of a sudden we had chargebacks from one of the gyms that I

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shut down which then wiped that account clean again. The dentist that I sold did not get results

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because I did not have a system for them put together. I just generated leads on a sheet and

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just told them on calls what they needed to do and they didn't do it obviously and so I had two

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dentist that had paid me $10,000 each. I had car practice that had paid me $10,000 and all that

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was left is that all of the money that I had used that I had gotten from that was literally just

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to pay my bills and feed and do whatever. The issue was that I had no focus. As soon as I see

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an entrepreneur that comes into my world and they say I have a couple of companies. I immediately

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know that they are a new that they are a new and some of you may be hearing this right now and be

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like well I have a couple of companies. Cool you're probably a new all right it's very unlikely

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that you have the ability at this point to have multiple entities all right like I'm telling you

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this right now and so the issue is there are five stages that you go through when you are

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a new all right and I'm saying this and if this affects you I'm purposely doing it this way

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because I I'm not going to help you unless unless we break some beliefs all right and that's

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what has to happen and for some reason I'll just make another sheet all right here's the five

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stages you've got one you got a little up you got it down and then you go up higher at the end

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all right one in the beginning is called uninformed optimism that means you're optimistic about

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something that's going to happen you're excited about the opportunity that's in front of you because

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you see with your skill set you imagine how much money you could make and you start doing this

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math in your head and you put it on excel sheet and you get excel wrench and you sell yourself and

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you talk to your partner and you talk to your parents and you talk to your friends and all you do

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is get excited right and your dopamine starts frying oh my god this is going to be amazing make

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so much money right then what happens you get into it and then you go to here right and right

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here is called uninformed pessimism you now know that it's not as good as you thought because now

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you have more information you find out that just like every other niche there's going to be issues

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there's going to be constraints there's going to be problems right because guess what they all

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have problems and then you go to here this is called the value of despair this is where you're

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in the thick of it you can't figure it out or like you're figuring out there's tons of hair all over it

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and so what do you do you jump to the next niche and you start all over again and you do the dance

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you say uninformed optimism informed pessimism value of despair and you never make it past step

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three step three is where you have to go through the shit right and the only way to get through

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the shit is to focus when you keep going into new niches you never put your roots deep enough

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to learn the game right there's a reason it's not chiro launch you know dental launch and you know

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PT launch and whatever launch right there's a reason that we chose not to do that because you can

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have a 100 million dollar dental agency you can have a hundred million dollar chiro agency you

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have a hundred million dollar PT agency what you probably can't have is three of them and so you have

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to ask yourself what is the reason that I think I need to do more niches what's the reason is it

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because I think that's going to make me more money now why why would it make you more money because

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wouldn't it be easier to just get more of the customers you already have and can demonstrate

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results for right and so the next two steps of this are now informed optimism is step four

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what that means is at this point you've gone through the shit and you figured out the solution

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right and it's starting to work and it's starting to get into a rhythm and then all the way up here

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at number five is achievement all right and that is where you realize the potential of this new

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opportunity most people never make it past here ever and depending on the entrepreneur

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they can continue to repeat this cycle for years years and they cannot figure it out it's like

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the guy that you know who continues to date the same girl identical different chick every time

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but it's the same chick right and they keep going and they keep doing the same mistake over

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again they fall in love they get really excited and they actually realize they have to

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relationship and they bail right and they do the same thing over and over again they never get

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to the part where they can achieve the potential of the relationship it's the same thing in business

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and until you learn the skill you will never get to eight figures I'm telling you this right now

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it has everything to do what's going on in your head you have to go through the shit and you have

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to figure out the stuff that they aren't figuring out every problem that you encounter instead of

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running away from it which is exactly what niche hopping is exactly what new opportunity hopping is

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you have to confund it you have to face it head on and you have to figure it out right if they

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can't sell over the phone you have to figure it out you have to make a better script you have to

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make a better training you have to do daily calls with them you have to do a team train their team

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you have to think how many ways can I solve this problem right if they're not making enough money

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it's because you did not create a mouse trap that was valuable enough for them to extract value

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and who's fault is that it's yours right real quick guys if you can think about how you found

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this podcast somebody probably tweeted it told you about it shared it on instagram or something

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like that the only way this grows is through word of mouth and so I don't run ads I don't do sponsorships

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I don't sell anything my only ask is that you continue to pay it forward do whoever showed you

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or however you found out about this podcast that you do the exact same thing so if it was a review

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if it was a post if you do that would mean the world to me and you'll throw some good karma out

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there for another entrepreneur and so just like I'm putting this out there because the number one

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thing I'm seeing right now and if you guys were on my on my presentation yesterday the third the

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third framework that I introduced was the niche duplication framework which is how you can repeat

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this in as many niche as possible and I put that in there because I know who I'm talking to

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right in their minds be an experienced mind they think oh my god if I made $10,000 in one

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niche I could do $10,000 in another niche because they don't even have the belief yet that you can

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make a million dollars a month in a niche you can make $10 million a month in a niche right you just

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have to have that belief all right and so getting to another niche tell me what problem it solves to

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double your operational issues double the types and number of problems that you have to solve

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in real time tell me how that's going to make your life easier explain it to me making argument to

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me right because if the question is I don't you know my mind is just super saturated welcome to the

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fucking world right it's all saturated 100% of it's saturated right and the only way to win is to be

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better and the way to be better is to stick through the shit it's to go through the third step

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where everyone fails right and on the other side of that is where all of the green grass is the

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green grass is not only other niches not on the other side of the fence it's not in the new

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opportunity it's going through going through the manure and digging down and then letting it grow

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right you got to work the field that's how it works all right and I'm telling you this because I

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lived it all right I had six gyms one done for you agency and then I had three niches I was

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serving it was impossible same guy all right six months later I cut everything out just said I'm

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going all in on gyms and why did I do that because my wife was like if you don't pick something she's

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like I'm not going to be with you and I was like fuck all right and so maybe some of you need someone

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maybe you don't have a cover is going to be that maybe she has no idea whatever right and so

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hopefully this can just be a voice to you from your past all right because I feel like as I'm talking

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to some of you guys I just feel like I'm talking to myself right and so I don't want you to make

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this mistake and some of you will keep going around this merry around over and over and over and

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over again and you will not beat the level until you learn how to unlock the boss right and to put

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him on his ass and the way to put him on his ass is not to do more different things is to do more

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of the same thing is to get better and every entrepreneur wants something that's new the marketplace

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wants new but the business world wants better and that's how you win right there's no shortcut

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and so you have to put in the work you have to run beta tests right you got to say okay we're

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going to try this new script we're going to take four of our facilities and have them test this

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new script out you're going to make a little training for them present it get them to give you stats

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every day and focus on it and then what happens if it improves great roll it out to everyone if

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it doesn't improve learn from it try something else right and like the reason gym lodge grew to

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way it was is because every single step of the process we tested and tested and tested right even

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in this online model that we've been pushing right now right we have we've already changed

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and tweaked and improved each part of that process like it wasn't like all right let's do car

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drivers you know what gyms gyms are working right gyms are working let's do car practice no right we

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just stick through the shit and so I say this with like a lot of love and I'm trying to say this

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because some of you guys I feel like I could be a big brother too like I want to give you like a

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nookie sometime um but I'm saying this with love because I need you to get through this I need to

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get through this like creep you best in phase of new bunch of ownership of I want to do everything

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you got to pick one you can win at any of them but you can't win at all of them and that's that's

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the reason right so many of you have so much skill right you guys are so good at promoting you're

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so good at selling right so we guys are great marketers you just have to use that and channel it into

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one channel otherwise you're spread too thin and that's what you feel like you're working all day

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you're putting out fires all day and you can't move forward right if you imagine right now if all

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you had to do is get one person to be successful and then all you do is duplicate that one person

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and just clone them and do it again and do it again and do it again and I'll tell you like right now

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we're learning on the agency side how to make you guys successful one of the mistakes that I made

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early on uh you like with Alan right now is that in the beginning a lot of the messaging that I have

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when I talk to you guys was that Alan is a platform that you can run your agency on and make more

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money in reality Alan it Alan is a platform that supports the business model that I'm telling you

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right it's more switched to my model and you will make more we just so happen to use Alan

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to extract the value it is a piece but the model is the thing that's going to make you the money

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right that's the game and so some of you are not following instructions you're half in your half

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that you're like I want to do half the things one way and half things another way it's not going to

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work right it's like the girl who's trying to lose weight and she's like well I'm going to do Keto

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on Monday Wednesday Friday I'm going to do a high carb you know Tuesday Thursday Saturday you can't

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mix shit doesn't work that way right gotta follow the sequence the guys who are doing the best are

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just following the play right are following the planes some of you guys got swallowed fucking egos

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right you're not hot shit myself included right but I'm saying like like I don't know how to like

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and I'm just so you guys know well I'll leave there I'm going to reach out a couple of you guys

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but you have to just so I want you guys to win and I don't want you to make the same mistakes I did

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and I want you to level up and the way to level up is not by doing more things it's by doing the same

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thing better and it's not sexy and that's the character trait you have to develop to get to the

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next level so anyways I hope that made sense for some of you guys and if maybe it made sense for

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none of you hopefully it made sense for one of you guys and hopefully that's a turning point that

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you can say you know what I'm not gonna do six niches I'm gonna pick one and I'm gonna get really

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good at and that's what I'm doing when it gets hard I'm gonna stick with it because I know that

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every other person who's gone and tried this niche gets to this point in bales and that's why they

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can't move forward they all do a mediocre job and then try and spread themselves too thin but I'm

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not gonna do that I'm gonna be better than them because I'm gonna win and I'm gonna get through

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this piece because what it took to get you to here which is learning how to sell and promote

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is not the thing that's gonna get you to there which is learning to be disciplined with your focus

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with your attention all right so anyways um I hope that made sense uh if you guys could do me a favor

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and like this so that it would be sees it in the group then Facebook will know that it's important

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which it is um so anyways I just wanted to throw that out there make sure that you don't stop at step

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three get all the way up to realizing your potential and stop leaving the diet of despair and jumping

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to another opportunity where it says uninformed optimism you just think it's great because you don't

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know it well just like every new girl you start dating I think this one's not gonna be crazy but

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find out they're all crazy right seeing them through clients all right everyone's crazy you just

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got to dig through this shit and then you find the diamonds all right lots of guys hope you guys are

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having a good week and it seems like the sales members are doing great ps the reason we use click

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funnels in our businesses in yours right or using funnels in general not click funnel specifically

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click funnels in general is because leave quality is higher and they make more money and so if you make

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clients more money you will make more money too all the guys who are doing the best with all their

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numbers reason funnels just FYI all right get you guys soon oh make sure they keep their available

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because otherwise nothing will work okay bye