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Everyone happy Monday make it happen Monday money Mondays go make it happen

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So anyways, I wanted to make this little video for you and it is 6.30 the morning

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I've been working since four it's like three days a week. I wake up at four without an alarm and I just start working anyways

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We're at like 20 pages of ad copy

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That we're testing right now. We're doing a little a lot

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Test inside of Jim launch were we're spending like $12,000 a day

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Testing the bazillion different versions of ads copy headlines, etc.

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For our gym or community. So these will be the ads that all our competitors copy six months from now

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And get the much the lower

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Result as a result anyways

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I want to make this video because

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Even though 6.30 morning is not the time to make videos because that is not good watch times

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But we're going to break the mold and do it anyways

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So I'm pulling this how to never lose and the biggest transformation that to see with our most successful gyms and how it kind of ties into gym launches

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3410. So I was talking to Josh pun yesterday and I was thinking about

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And Jonathan Toronto you were like a beautiful example of this

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I mean, there's a lot of gyms

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But anyways when I see that the gym owners who have the biggest the most massive transformations

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It's not it doesn't come from something tactical. So this is a little bit. I know two days in a row of mindset videos

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But you know, here we go

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John's pond when he came to us and John's run

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I was not a very different situation. So Josh actually like didn't even have the money to start the program

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You'd max out all those credit cards and you had all this rent do. I think you like four or five thousand dollars rent do within a week and

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He was basically in a dumber-dice situation and

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Now 18 months later he should hit his first 83 came month this month

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Which is just like amazing, right?

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and the thing that happened is not one thing

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Well, there is one internal thing and then it results in all of these external things that you take control over right and

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I kind of gave a little hint away just now, but it's a shift in in in locus of control

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So like in psychology, they see the people who are the most successful life have an internal locus of control versus an external

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locus of control, which is fancy way of saying some people have a victim mindset and some people have a

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Victore mindset, which is why I call this how to never lose because at the end of the day

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In every market there's always a gym owner who is doing better than you are

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with less

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Right, and so they have the same circumstances they had the same external circumstances the same market the same client tell the

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You know the same access to trainers whatever

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And yet they're able to do better, right? And so the question is like okay if winner like Gary V said this and I love this saying since you can't stop winners from winning and

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So if you aren't winning then the internal locus control person would say that I'm not a winner right and so

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Then the next question is like well, how do I do that and I think it comes from one internal shift that then results in all of these downstream effects that happens afterwards

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Which is they own their circumstances and so the third core gym the third core tentative gym launch

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Is be your own boss, but the sub tech we have a couple examples for every core tentative is to own your outcomes and to own your circumstances

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Right, and so if something does not work

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Right, it is your fault right and if something doesn't work it is your fault, too, right?

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There's another saying that's that I really love that

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Everyone is self-made. It's only millionaires and billionaires that claim it. I just always love that. It's like we're all self-made

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We've all made our own situations, right? And so like

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The biggest like Johnson were on us another example. So for the first hope Johnny don't mind because you're on here

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The first maybe four or five months Johnson's trying to always had issues, right?

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You'd always go up to escalations. You'd have issues with you know trainers and people leaving and pricing and all sorts of stuff, right?

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and

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And making enough net profit and then all of a sudden something switched right and he messaged me one day and was like

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Dude, everything's totally transformed like my gym is making all this money and

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What it ended up happening is I hope I'm not paraphrasing because like I was acting like a little bitch, right?

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And I just I just wasn't taking

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Responsibility for my situation and so he had the same access to information the same access to coaching the same access to trainers the same access to the same market, right?

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And then yet at one moment

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Everything changed and then his gym started to grow, right?

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It was because he owned a situation and so the way that you can never lose is that if you are losing in the short term, right?

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You can make it a win in the long term by owning the fact that you have a deficit, right?

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Because once you have a deficit, then it means you can identify the gap and then you can solve it

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Because if you are complaining or you point fingers, right?

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And you say well my my area sucks, right? You can't change that. So then what?

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Then you just sit there and keep sucking or you're like my trainer's suck, okay?

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And now what and so when you when you take it in and think okay

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Even the situation in the location, I have a poor ability to judge locations if you really think that's what it is, but it is

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If you have trainers that aren't good, right? Then you do not have the skill set of how to find higher onward and manage trainers

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You guys love that you're listening to the podcast if you ever want to have the video version of this which usually has more facts more visuals more graphs, you know drawn out stuff

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Sometimes it can help hit the brain centers in different ways. You can check on my YouTube channel

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It's absolutely free to check that out if that's what you are into and if not, keep enjoying the show

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That's your deficit, right? And so one person points and the other person points inwards that says what am I lacking?

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And I'm telling you so I was talking to another friend of mine who

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I think he does four five million a year. He doesn't he's an online business based on Amazon and stuff

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And

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He's scaling his his his company right now and he's like I think I can get up to half a million a month

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Just by me doing sales, right? And I was like well, obviously the next step man is you're gonna have to step out of that and build sales team and and he has something to like

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Man, I haven't been able to like do that well

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Every time I have tried to do that and he's like so I'm trying to figure out another way and

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I just said you just lack the skill of how to create a man that just sales team

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He's like I haven't thought about it like that and the thing is is like when you think about everything in terms of skills

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Then everything becomes quantifiable and it becomes solvable, right? Which means all of the obstacles that you have in your life

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just become

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Growth right and that's why when they had like when when you hear these entrepreneurs who who were you know billionaires

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Whatever and then they lose everything and then they become billionaires again afterwards like Elon Musk for example, right

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He has the skills because he has done it once and so once you have the skill set to get to get to x

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You can do it again

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And that's why it's repeatable

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And so that's why the biggest investment you can always make is in yourself and information and coaching in my opinion

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Because it's the only thing that no one can ever take from you

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And that was something that my dad talked about my entire life because he was from Iran

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He had to flee because of the revolution. He came here with nothing

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And you know, he he's a doctor and so he did everything on his own didn't speak English watch television and are to learn English right

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um

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I know crazy story anyways. It's a story in and of itself, but he but

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His family had everything taken from them because like right now imagine the government

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Just takes everything you have and just says sorry

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Like that's what happened right and so assets

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money

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Land all that stuff

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disappeared

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Families generations worth of stuff

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And the only thing they were left with was what they had in their minds and the successful business owners left

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Iran right came to the US started over getting crushed it

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How because they had the skill and so if there's a single the single greatest transformation that I see with all the gym owners who are gym

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Lords right and and and I look at what's happened

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They just own their outcomes

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Everything when something's when they're like man

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I can't I can't generate leads my ads are converting then they're like I need to make better videos

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Right that's the skill that's the action my trainers are being is responsible

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I have to figure out how to be a better manager how to be a better coach right those are the questions that they ask

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Because those are solvable and then once you have problems that you once you have an equation

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Then all you have to do is solve it and so if you can look at your business

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From that lens and say like okay

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I'm at three hundred thousand dollars a year. I would like to get to a million dollars a year right now

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I lack the skill of how to get to a million dollars a year

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Okay, well then what are the subskills underneath of that? What are the things that are holding me back? Well

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I don't know how to get people in the door. So you lack the skill of marketing and acquiring customers

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I'm not really good at sales cool. Then you suck at

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I identified that way. I don't know how to get people to sign out cool. Then you suck at sales

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Okay, and once you are good at sales. I can't get anyone in here to replace me who's as good as I am

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Cool, then you don't know how to teach sales which is another skill right a more valuable skill because it's a scalable skill

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It allows you to move to to impart the skill on someone else which is even more valuable than having

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Which is why you know that I mean just being super candid

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Being able to make a million dollar gym is less valuable

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Than being able to have hundreds of people than teaching hundreds of people how to have million dollar gyms

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Does that make sense?

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So anyways, um if you think about everything in terms of skill set that you have deficits up

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And then the next natural step of once you acquire that skill set being able to impart on other people

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Then you will be able to move quickly

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Through the transitions as an entrepreneur and you will then

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Never lose from any circumstance

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Because it will always just point back to you and say what am I missing in order to overcome this?

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And then life happens for you instead of to you and you never think the victim thoughts because they don't serve you

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They don't do anything for you, but allow you to wallow

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Um, which doesn't make you more money. So anyways, um, I hope that makes sense

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That is gym launches third tenet which spear on boss

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Uh, which is owning your outcomes

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independent of circumstance and identifying the skills that you lack which cost something to not be successful

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Or to be successful. So anyways, um, I hope that was valuable for you

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Um, that was the the thing that was on my heart this morning

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So figured out share with you. Hope you're having an amazing day make it happen Monday

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Throw a like comment tag whatever, but uh, keeping amazing. Love you guys and um

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You're why we do it all