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I wish Jeff Bezos would make a course, right, so we could actually learn from him.

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Welcome to the game where we talk about how to get more customers, how to make more

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per customer and how to keep them longer in the many failures and lessons we have learned

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along the way. I hope you enjoy and subscribe. Have you ever wanted a course that you

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couldn't afford a $10,000 or $25,000 mastermind or a $1,000 course or seminar or anything like that,

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right? Or wondered like, man, I wish Jeff Bezos would make a course, right, so we could actually

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learn from him. So I took a lot of that in considerations. For those who don't know me,

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my name is Alex Formozia, I own acquisition.com, which is a portfolio company that has $85 million

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a year in revenue. And just so you guys know, my entire reason on debt, right, my reason of being

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is to recreate the middle class in America and the way that I want to do that is through education

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because I think the education right now, the entire college system, I think has failed most of us

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and has saddled an entire generation with debt and has given them no value in exchange for their

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money that they cannot even bankrupt themselves, bankrupt themselves out of, which I think is ridiculous.

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But that being said, something has to be done for it and the reason all these gurus have exploded,

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right, on the internet, rightfully and unrightfully so, is because the demand for work and the demand

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for value and the demand for skill acquisition is always going to be there. And the question is,

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who can fulfill that need? And so I'm very proud to announce that as acquisition.com,

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we've created a course and released our first book, which is about creating offers, which is the

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very fundamental way that you can create and make money is by selling someone something. And so before

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I can get into the skill of sales, before I can get into the skill of generating leads, which we've

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been able to do across all of our entities, we have six companies that we own, the only way to do that

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is to have an offer, right, something that you can literally exchange and provide from an

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exchange for money, right, a product. And so the first book will make making your product and

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selling that product significantly easier. All right, the second book and training course that goes

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along with it is run lead generation. The third is run money models, which is actually kind of the

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monetization structures that you'd use in your business so you can maximize profit. All right,

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the fourth and fifth book are going to be around sales. Sales is the actual, the one-on-one conversation

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and the fifth book will be on sales teams. All right, so actually how to structure your team and

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skill yourself so that multiple people can sell on your behalf and you can skill your business.

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The sixth book will be on how to increase lifetime value or lifetime gross profit per customer.

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There's six different ways that we've done that across all of our companies and we use a very

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structured format for doing so. And there's a lot more, there's more books and more courses that

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will come after that, but that's just kind of a taste of what is coming. And if you're wondering like

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why and why are we doing this? Why are we taking the time to do this? Well, first off,

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our companies cash flow our lives. I don't need to sell courses. I don't need some more coaching.

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I don't need to sell more masterminds or anything like that. I genuinely just want more people to

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not have to suffer like we did for the first five, six years of our lives. And I've spent

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up to this point, $750,000 on mentorships and coaching and masterminds and all that kind of stuff.

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And my goal is to provide you all the learnings and the application of those things in our companies

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as we have scaled them to you for free or at cost. And so very, very proud to announce the first

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course is live. It's acquisition.com. You don't have to opt in or anything like that. It's just

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there. You can just watch it and consume it and there's downloads and checklists that you can

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use automatically to make more money in your business and ultimately scale it and provide more

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value to your customers, which is why most people don't actually make money is that the thing

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that they sell isn't even that good. I'll show you exactly how we've structured the offers that

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we have. So we can create products that are attractive and that people want to buy, that people

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find a way to pay for. I'll show you how to price in a premium market. So how you can charge more

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and you can differentiate yourself and how to pick the right niche and all of those things that

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are important before we even get to the selling aspect. And many people try to start selling and

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can't and don't see this success or not as much success as they want. And if you're a bigger business

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right, how to start new product lines and new revenue categories within your existing business.

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And so this is something that is a pure passion project for me. This is something I'm spending a lot

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of my time doing is writing these books. So this is the first $100 million offers at this time.

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There's about a thousand books a day that are going out. And so we're, you know, they're 99 cents.

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All right, there's digital formats 99. I think the hardback is just whatever the cost of this.

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I try to make these nice if you can, if you to cover the cost of them. It's their full color and

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everything inside their hardback. There's also audiobooks which I can't set the price on.

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That's Amazon. So you can, you know, petition Jeffy Beta to make it free I would. But otherwise

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that is what we are launching. That is why we are doing it. I'd like to help as many entrepreneurs

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as humanly possible. Candidly just because I feel like very, I'm very fortunate. I was born

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in the United States. I was born in the United States and I was born to a physician as a father.

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And because of that, I've been able to get a good education in terms of the fundamentals,

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in terms of reading, writing, math, all that kind of stuff.

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Hey guys, real quick for those of you guys who are $100 million offers fans. I love you.

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I added in a lost chapter that has never been released. I'm releasing it now transparently.

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I'm doing that to build hype for $100 million leads. But you will have the unreleased chapter.

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It talks about your first avatar and how to segment customers to make more money.

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You can get it by going to acquisition.com forward slash leads. It's free in exchange for

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email so that I can email you when we launch a million dollar leads and so that you cannot

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miss out on it because last time I sold out for like eight straight weeks really fast.

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So that is my way of making sure that y'all get first tips.

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And I've been fortunate, right? I think I was born with a natural proclivity for this game of

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entrepreneurship. And I'd like to share as many of those things I possibly can because I believe

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that when I die, it's all going to just appear anyways. And you know, my wife and I just

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signed our will, which donates our entire state, which right now is probably between $60 and

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$80 million, depending on whose valuing our equity slices. And it's going to charitable funds.

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And so I say all this because there's no marginally utility to money for me right now.

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Besides just having some sort of scoreboard, which is going to disappear when I die anyways.

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And so that is my goal. And candidly, it just makes me feel better. So that's why I'm doing it.

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So anyways, I love you all. Most in Asian, you are why we do this. You are everything that we stand for.

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If you're an entrepreneur, you want to make a better difference in the world. You believe in

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capitalism like we do. You believe in exchanging value for value. Then you are our people. So

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love you all. Appreciate you. That is what all of these courses that we have created are for.

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And I've made them for you. And hopefully because they're 99 cents or free,

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everywhere in the world, every entrepreneur should hopefully be able to get the training and

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education they need to equip them with the skills to be successful. So lots of love keeping

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awesome and I'll see you guys all the trainings that we have.